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The State of Ecommerce in 2025

Updated May 2 2025

Ecommerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on ecommerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 13,880,678 live stores running on 100 different ecommerce platforms.

Platform Distribution

Here is a summary of the current state of the ecommerce platforms wars:

  • By merchant count, WooCommerce and Shopify dominate. Shopify is growing slightly faster, appears to have greater mindshare and has larger merchants on average.
  • Magento and PrestaShop are quite close, in terms of merchant count, but the average Magento merchant is much larger.
  • Square Online is the ecommerce platform with the highest percentage growth, though it mostly powers micro-merchants.
  • Salesforce Commerce Cloud powers relatively few stores but their stores are some of the biggest merchants around (Patagonia, PUMA, etc.)

Platform
Active Stores
4,645,555
2,541,772
1,720,377
Wix
1,151,634
331,080
272,492
260,129
217,684
191,334
189,410
183,142
136,599
131,091
113,456
98,705
72,811
63,681
61,804
53,252
41,989
41,727
37,813
36,849
36,605
35,270
34,153
32,320
32,144
30,618
30,258
26,391
24,124
20,304
19,765
18,917
17,729
17,323
17,282
16,097
15,802
15,593
15,278
14,981
14,752
13,891
13,697
11,290
10,869
10,821
10,819
10,703
10,574
10,232
9,903
9,325
9,260
8,691
8,569
8,365
8,344
8,137
Zid
8,110
8,058
8,011
7,787
7,732
7,685
7,616
7,532
7,508
7,246
7,222
6,840
6,657
6,651
6,601
6,534
6,213
6,126
6,080
6,063
5,676
5,623
4,919
4,813
4,585
OMG
4,439
4,406
4,373
3,898
3,724
WooCommerceShopifyCustom CartWixSquarespaceSquare OnlineBandcamp

Top Stores

Here are the top 0 ecommerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Amazon
1
Custom Cart
2016/12/30
Apple
2
Custom Cart
2025/03/07
Robot or human?
3
Custom Cart
2016/12/30
eBay
4
Custom Cart
2016/12/30
Target
5
Custom Cart
2016/12/30

New Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
www.domesticappliances.philips.co.in
14,023
Shopify
2025/05/02
Salt on The Water
50,095
Bentobox
2025/05/02
www.gonesurfinghawaii.com
59,488
Wix
2025/05/02
Milwaukee County Parks
62,494
Magento
2025/05/02
Beths Cafe
84,050
Popmenu
2025/05/02

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
1,120,779
Home & Garden
788,809
Food & Drink
581,342
Beauty & Fitness
555,304
Arts & Entertainment
480,856
People & Society
455,317
Business & Industrial
397,385
Health
344,530
Sports
284,207
Jobs & Education
253,658
Computers
211,475
Autos & Vehicles
200,541
Toys & Hobbies
168,049
Travel
135,319
Pets & Animals
132,676
Gifts & Special Events
127,349
Consumer Electronics
117,374
Internet
103,552
Books & Literature
93,315
ApparelHome & GardenFood & DrinkBeauty & FitnessArts & EntertainmentPeople & SocietyBusiness & IndustrialHealthSportsJobs & EducationComputersAutos & VehiclesToys & HobbiesTravelPets & AnimalsGifts & Special EventsConsumer Electronics

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
3,404,720
United States
3,184,381
United Kingdom
655,251
Brazil
457,029
Germany
416,893
Canada
362,150
Australia
340,750
India
320,900
France
311,828
Netherlands
267,391
United StatesUnited KingdomBrazilGermanyCanadaAustraliaIndiaFranceNetherlands

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Email
7,037,527
Phone
6,506,526
Instagram
5,509,710
Facebook
4,455,150
YouTube
1,520,277
Twitter
1,239,141
LinkedIn
774,586
Tiktok
653,428
WhatsApp
577,870
Pinterest
483,960

Third-Party Technologies

Many merchants run third-party technologies on their store in addition to apps from their ecommerce platform's App Store. We're tracking 878 different technologies that have 62,366,597 collective installs.

Here are the top 10 third-party technologies, ordered by number of installs, across all stores.

Technology
Stores
4,590,287
4,543,797
4,426,963
4,295,250
3,774,701
3,331,906
3,003,534
2,561,613
2,370,521
2,163,969

Shipping Carriers

Here are the top 10 shipping carriers, ordered by frequency of use, across all stores.

Shipping Carrier
Stores
USPS
527,505
UPS
450,654
Fedex
240,621
Correios
113,955
Royal Mail
101,154
Australia Post
67,721
Canada Post
44,159
Correos
39,844
DHL
29,392
InPost
14,699

Top-level Domain Distribution

.com is the most popular top-level domain for ecommerce stores. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
7,506,816
.com.br
383,363
.de
342,838
.shop
337,297
.co.uk
320,094
.org
250,737
.net
222,494
.nl
209,704
.com.au
201,427
.ru
194,934
.com.com.br.de.shop.co.uk.org.net.nl.com.au.ru

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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