Check out our free Chrome Extension.

The State of Ecommerce in 2025

Updated May 9 2025

Ecommerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on ecommerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 13,912,598 live stores running on 100 different ecommerce platforms.

Platform Distribution

Here is a summary of the current state of the ecommerce platforms wars:

  • By merchant count, WooCommerce and Shopify dominate. Shopify is growing slightly faster, appears to have greater mindshare and has larger merchants on average.
  • Magento and PrestaShop are quite close, in terms of merchant count, but the average Magento merchant is much larger.
  • Square Online is the ecommerce platform with the highest percentage growth, though it mostly powers micro-merchants.
  • Salesforce Commerce Cloud powers relatively few stores but their stores are some of the biggest merchants around (Patagonia, PUMA, etc.)

Platform
Active Stores
4,653,107
2,557,517
1,725,268
Wix
1,187,724
339,197
272,730
218,527
216,880
191,529
189,888
182,853
136,966
130,156
113,634
99,887
73,069
63,690
61,630
52,925
42,141
41,649
37,288
37,277
36,518
35,275
34,074
32,302
32,178
30,625
30,067
26,325
24,136
20,262
19,634
18,313
17,799
17,308
17,294
16,051
15,821
15,423
15,295
15,033
14,804
14,051
13,662
11,341
10,873
10,822
10,810
10,744
10,569
10,251
9,871
9,433
9,233
8,590
8,550
8,368
8,332
Zid
8,200
8,172
8,144
8,055
7,845
7,786
7,747
7,682
7,507
7,494
7,257
7,256
6,873
6,767
6,656
6,645
6,537
6,210
6,137
6,089
6,078
5,662
5,612
4,921
4,827
4,604
OMG
4,433
4,396
4,344
3,876
3,711

Top Stores

Here are the top 0 ecommerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Amazon.com
1
Custom Cart
2016/12/30
Apple
2
Custom Cart
2025/03/07
Walmart
3
Custom Cart
2016/12/30
eBay
4
Custom Cart
2016/12/30
Target
5
Custom Cart
2016/12/30

New Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
inktat2.com
45,214
WooCommerce
2025/05/09
www.sausalito.org
62,055
Custom Cart
2025/05/09
Escape Hotel
63,459
Wix
2025/05/09
Carmel Belle
67,558
Wix
2025/05/09
Hawaii Children's Discovery Center
70,162
Wix
2025/05/09

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
1,125,254
Home & Garden
793,650
Food & Drink
584,094
Beauty & Fitness
559,490
Arts & Entertainment
476,250
People & Society
458,923
Business & Industrial
400,474
Health
347,489
Sports
286,198
Jobs & Education
255,468
Computers
212,491
Autos & Vehicles
202,152
Toys & Hobbies
168,966
Travel
136,409
Pets & Animals
133,433
Gifts & Special Events
128,182
Consumer Electronics
117,722
Internet
104,011
Books & Literature
93,867

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
3,389,385
United States
3,200,844
United Kingdom
657,377
Brazil
450,559
Germany
419,296
Canada
363,637
Australia
342,199
India
324,983
France
313,667
Netherlands
268,271

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Email
7,042,916
Phone
6,542,358
Instagram
5,531,619
Facebook
4,454,860
YouTube
1,522,969
Twitter
1,235,085
LinkedIn
778,309
Tiktok
660,784
WhatsApp
621,955
Pinterest
484,348

Third-Party Technologies

Many merchants run third-party technologies on their store in addition to apps from their ecommerce platform's App Store. We're tracking 878 different technologies that have 62,488,128 collective installs.

Here are the top 10 third-party technologies, ordered by number of installs, across all stores.

Technology
Stores
4,600,835
4,567,899
4,433,904
4,301,839
3,806,910
3,338,359
3,013,517
2,562,618
2,384,895
2,171,763

Shipping Carriers

Here are the top 10 shipping carriers, ordered by frequency of use, across all stores.

Shipping Carrier
Stores
USPS
528,624
UPS
451,106
Fedex
241,402
Correios
113,797
Royal Mail
101,146
Australia Post
67,829
Canada Post
44,049
Correos
39,931
DHL
29,752
InPost
14,747

Top-level Domain Distribution

.com is the most popular top-level domain for ecommerce stores. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
7,514,671
.com.br
376,721
.de
344,578
.shop
338,895
.co.uk
322,116
.org
252,915
.net
223,955
.nl
210,241
.com.au
202,453
.ru
195,371

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.