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The State of Ecommerce in 2022

Updated Sep 23 2022

Ecommerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on ecommerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 11,096,873 live stores running on 100 different ecommerce platforms.

Platform Distribution

Here is a summary of the current state of the ecommerce platforms wars:

  • By merchant count, WooCommerce and Shopify dominate. Shopify is growing slightly faster, appears to have greater mindshare and has larger merchants on average.
  • Magento and PrestaShop are quite close, in terms of merchant count, but the average Magento merchant is much larger.
  • Square Online is the ecommerce platform with the highest percentage growth, though it mostly powers micro-merchants.
  • Salesforce Commerce Cloud powers relatively few stores but their stores are some of the biggest merchants around (Patagonia, PUMA, etc.)

Platform
Active Stores
3,828,917
1,832,991
Custom Cart
1,445,227
Wix
790,650
266,892
236,427
220,112
211,146
186,141
184,003
163,435
147,533
80,716
73,208
65,991
63,260
56,968
47,783
44,915
37,867
35,404
33,245
31,975
31,598
30,490
29,292
24,656
24,353
22,923
22,381
20,453
18,525
17,420
17,117
14,966
14,639
14,215
13,582
13,576
13,147
12,424
12,250
11,245
10,361
10,120
9,817
9,637
9,449
9,316
9,230
8,760
8,311
8,074
8,046
7,465
7,329
7,148
7,142
7,012
6,753
6,262
6,065
6,031
5,985
5,593
5,580
5,465
5,210
5,051
4,974
4,326
Zid
4,071
3,932
3,914
3,754
3,214
3,117
3,027
2,881
2,661
2,612
2,503
2,436
2,401
2,347
2,339
2,331
2,320

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
87,546
2017 Q2
160,423
2017 Q3
80,945
2017 Q4
80,457
2018 Q1
149,293
2018 Q2
689,606
2018 Q3
260,343
2018 Q4
254,758
2019 Q1
462,173
2019 Q2
267,651
2019 Q3
278,538
2019 Q4
278,833
2020 Q1
359,990
2020 Q2
403,452
2020 Q3
368,340
2020 Q4
592,758
2021 Q1
772,235
2021 Q2
809,524
2021 Q3
876,077
2021 Q4
605,337
2022 Q1
555,041
2022 Q2
674,806
2022 Q3 (to date)
1,219,367
Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 ecommerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Amazon
1
Custom Cart
2016/12/30
Amazon.de
4
Custom Cart
2016/12/30
Etsy
3
Custom Cart
2016/12/30
Amazon
2
Custom Cart
2016/12/30
Amazon.in
5
Custom Cart
2016/12/30

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
Minimalist Baker Shop
93,433
Shopify
2022/09/23
isixsigma
93,555
Shopify
2022/09/23
PetSmart
93,564
Custom Cart
2022/09/23
TODAY Deals
95,120
Custom Cart
2022/09/23
GATE Enterprise
96,256
Shopify
2022/09/23

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
1,160,472
Home & Garden
743,895
Food & Drink
565,180
Beauty & Fitness
550,824
Arts & Entertainment
414,197
People & Society
381,947
Business & Industrial
303,760
Health
285,252
Sports
255,487
Jobs & Education
212,518
Computers
174,679
Autos & Vehicles
166,078
Toys & Hobbies
152,823
Gifts & Special Events
126,964
Pets & Animals
116,967
Consumer Electronics
112,363
Internet
100,896
Travel
92,790
Books & Literature
75,377

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
3,173,479
United States
2,447,255
United Kingdom
546,646
Brazil
346,978
Germany
301,888
Canada
277,907
Australia
274,641
Korea (the Republic of)
260,902
France
220,617
Russian Federation
207,905

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Email
5,546,717
Phone
5,135,825
Instagram
4,411,136
Facebook
4,330,387
Twitter
1,298,109
YouTube
1,135,819
Pinterest
527,027
LinkedIn
504,641
Tiktok
206,684
Facebook Group
109,851

Third-Party Technologies

Many merchants run third-party technologies on their store in addition to apps from their ecommerce platform's App Store. We're tracking 474 different technologies that have 31,414,144 collective installs.

Here are the top 10 third-party technologies, ordered by number of installs, across all stores.

Technology
Stores
3,439,172
3,144,482
2,593,378
2,421,606
1,646,244
1,429,131
1,143,344
1,114,768
1,107,840
949,900

Shipping Carriers

Here are the top 10 shipping carriers, ordered by frequency of use, across all stores.

Shipping Carrier
Stores
USPS
507,945
UPS
440,090
Fedex
178,939
Correios
98,267
Royal Mail
94,486
Australia Post
57,430
Canada Post
35,329
Correos
27,498
DHL
24,146
Japan Post
9,963

Top-level Domain Distribution

.com is the most popular top-level domain for ecommerce stores. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
6,365,687
.co.uk
307,382
.com.br
266,067
.de
241,966
.net
209,023
.org
201,647
.ru
187,051
.shop
175,663
.com.au
174,079
.nl
161,532

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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