The State of E-Commerce

E-Commerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on e-commerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 1,257,784 live stores running on various e-commerce platforms.

Platform Distribution

Of the platforms that we track, Shopify is dominating the e-commerce platform wars. Read our platform-specific reports for more detailed information:

Platforms
Active Stores
1,075,062
125,392
46,473

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
40,748
2017 Q2
35,516
2017 Q3
37,013
2017 Q4
45,821
2018 Q1
49,882
2018 Q2
76,336
2018 Q3
119,341
2018 Q4
96,813
2019 Q1
129,958
2019 Q2
162,666
2019 Q3
223,967
2019 Q4 (to date)
16,197

Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 e-commerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Fashion Nova
1
Shopify
2017/01/27
www.prettylittlething.com
2
Magento
2016/12/30
ColourPop
3
Shopify
2017/08/25
Inspire Uplift
4
Shopify
2018/04/06
Cricut Home
5
Magento
2019/02/01

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
J!NX
504
Shopify
2019/10/04
BustedTees.com
737
Shopify
2019/10/04
www.perriconemd.com
1,147
Shopify
2019/10/04
lagunashop.mx
1,825
Shopify
2019/10/04
Privacy PopĀ®
4,594
Shopify
2019/10/04

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
None
439,697
Apparel
298,777
Home & Garden
115,371
Beauty & Fitness
93,974
Food & Drink
54,606
Sports
38,595
People & Society
36,962
Health
34,579
Arts & Entertainment
28,752
Consumer Electronics
26,993
Toys & Hobbies
23,960
Autos & Vehicles
21,965
Pets & Animals
21,294
Gifts & Special Events
19,849
Business & Industrial
17,797
Computers
16,954
Smoking & Vaping
9,149
Travel
7,035
Games
5,988
Jobs & Education
5,745

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
United States
614,616
None
115,792
United Kingdom
91,053
Canada
70,244
Australia
66,014
France
34,837
Germany
24,413
Brazil
23,011
Netherlands
17,590
India
16,038

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of stores providing an email address for customer communication.

Type
Stores
Email
638,445
Facebook
497,997
Instagram
473,221
Phone
335,544
Twitter
209,847
Pinterest
126,400
YouTube
94,746
LinkedIn
17,614
Snapchat
6,218

Top-level Domain Distribution

The vast majority of stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
934,922
.co.uk
36,754
.com.au
33,451
.ca
16,924
.net
16,891
.co
16,111
.de
15,179
.fr
12,404
.nl
12,038
.store
11,901

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.