Check out our Chrome Extension.

The State of Ecommerce in 2022

Updated May 20 2022

Ecommerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on ecommerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 11,535,689 live stores running on 100 different ecommerce platforms.

Platform Distribution

Here is a summary of the current state of the ecommerce platforms wars:

  • By merchant count, WooCommerce and Shopify dominate. Shopify is growing slightly faster, appears to have greater mindshare and has larger merchants on average.
  • Magento and PrestaShop are quite close, in terms of merchant count, but the average Magento merchant is much larger.
  • Square Online is the ecommerce platform with the highest percentage growth, though it mostly powers micro-merchants.
  • Salesforce Commerce Cloud powers relatively few stores but their stores are some of the biggest merchants around (Patagonia, PUMA, etc.)

Platform
Active Stores
3,653,596
1,705,144
Custom Cart
1,338,240
Wix
854,592
260,081
218,112
195,425
183,022
167,145
158,956
155,210
115,226
72,819
61,740
57,277
47,535
47,419
36,078
34,608
28,095
25,184
24,365
23,929
23,674
23,608
23,338
23,141
22,447
20,997
20,974
16,896
16,888
16,700
16,645
16,311
14,634
13,937
13,452
13,136
11,811
11,652
11,630
11,627
11,190
10,734
10,433
8,763
8,747
8,618
8,611
8,179
7,818
7,710
7,625
7,562
7,115
6,907
6,505
6,403
6,329
6,119
5,637
5,579
5,231
5,075
4,963
4,548
4,450
4,197
3,909
3,764
2,970
2,836
Zid
2,711
2,700
2,613
2,565
2,341
2,299
2,151
2,042
1,919
1,913
1,816
1,814
1,790
1,766
1,731

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
95,085
2017 Q2
202,218
2017 Q3
95,391
2017 Q4
91,358
2018 Q1
176,228
2018 Q2
731,256
2018 Q3
283,116
2018 Q4
252,260
2019 Q1
534,336
2019 Q2
310,049
2019 Q3
326,468
2019 Q4
317,629
2020 Q1
407,283
2020 Q2
456,267
2020 Q3
469,108
2020 Q4
659,707
2021 Q1
843,918
2021 Q2
983,002
2021 Q3
1,197,058
2021 Q4
767,856
2022 Q1
738,203
2022 Q2 (to date)
581,124
Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 ecommerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Amazon.com
1
Custom Cart
2016/12/30
Amazon.in
2
Custom Cart
2016/12/30
eBay
3
Custom Cart
2016/12/30
Kylie Cosmetics
4
Shopify
2016/12/30
Samsung US
5
Custom Cart
2016/12/30

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
Carters Inc.
97,872
Salesforce Commerce Cloud
2022/05/20
Chalene Johnson
100,603
Kajabi
2022/05/20
The Center for Fiction
100,679
Bookmanager
2022/05/20
Boho Beautiful Shop
100,809
Shopify
2022/05/20
etross.en.alibaba.com
100,929
Alibaba Minisite
2022/05/20

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
1,180,370
Home & Garden
839,533
Beauty & Fitness
597,593
Food & Drink
575,921
Arts & Entertainment
472,906
People & Society
464,243
Business & Industrial
402,136
Health
338,108
Sports
284,866
Jobs & Education
248,179
Autos & Vehicles
193,335
Computers
192,680
Toys & Hobbies
156,028
Pets & Animals
140,053
Gifts & Special Events
131,755
Travel
117,618
Consumer Electronics
114,515
Internet
100,882
Books & Literature
84,868

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
3,959,252
United States
2,574,614
United Kingdom
551,177
Canada
296,828
Australia
270,596
Germany
266,528
Brazil
263,193
India
216,634
France
202,239
Russian Federation
198,951

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Email
5,514,627
Phone
5,367,013
Facebook
4,343,433
Instagram
4,177,057
Twitter
1,366,767
YouTube
1,108,292
Pinterest
512,355
LinkedIn
490,462
Tiktok
139,487
Facebook Group
116,336

Third-Party Technologies

Many merchants run third-party technologies on their store in addition to apps from their ecommerce platform's App Store. We're tracking 420 different technologies that have 28,954,755 collective installs.

Here are the top 10 third-party technologies, ordered by number of installs, across all stores.

Technology
Stores
3,351,231
2,966,113
2,405,544
2,197,312
1,570,056
1,295,859
1,063,960
1,040,522
1,004,971
989,279

Shipping Carriers

Here are the top 10 shipping carriers, ordered by frequency of use, across all stores.

Shipping Carrier
Stores
USPS
497,407
UPS
422,469
Fedex
167,139
Royal Mail
92,659
Correios
67,248
Australia Post
56,035
Canada Post
34,465
Correos
26,703
DHL
22,929
PostNord
8,900

Top-level Domain Distribution

.com is the most popular top-level domain for ecommerce stores. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
6,990,294
.co.uk
338,315
.org
259,910
.net
229,945
.de
209,631
.com.br
205,347
.com.au
181,601
.ru
180,675
.nl
148,043
.shop
142,052

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.