The State of E-Commerce

E-Commerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on e-commerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 2,287,071 live stores running on various e-commerce platforms.

Platform Distribution

Of the platforms that we track, Shopify is dominating the e-commerce platform wars. Read our platform-specific reports for more detailed information:

Platforms
Active Stores
1,077,959
1,020,806
120,887
47,092

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
60,374
2017 Q2
81,123
2017 Q3
57,985
2017 Q4
58,626
2018 Q1
95,918
2018 Q2
271,412
2018 Q3
142,844
2018 Q4
138,310
2019 Q1
224,161
2019 Q2
186,016
2019 Q3
218,452
2019 Q4
225,482
2020 Q1 (to date)
144,856

Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 e-commerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
PrettyLittleThing
1
Magento
2016/12/30
Zumiez
2
Magento
2016/12/30
Mytheresa
3
Magento
2017/01/27
Pretavoir
4
Magento
2018/10/19
Fashion Nova
5
Shopify
2017/01/27

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
www.missoma.com
33
Shopify
2020/01/17
Pharmapacks
1,586
Shopify
2020/01/17
www.cryptoliveleak.org
3,974
WooCommerce
2020/01/17
NAAG Tag
4,191
Magento
2020/01/17
Creed Boutique
5,925
Shopify
2020/01/17

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
None
1,245,386
Apparel
326,405
Home & Garden
165,249
Beauty & Fitness
126,025
Food & Drink
83,889
People & Society
54,073
Sports
43,877
Health
42,104
Arts & Entertainment
33,718
Consumer Electronics
29,742
Toys & Hobbies
26,264
Autos & Vehicles
25,713
Business & Industrial
25,248
Pets & Animals
23,993
Gifts & Special Events
22,338
Computers
21,121
Smoking & Vaping
20,045
Jobs & Education
11,279
Antiques & Collectibles
11,171
Travel
10,234

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
United States
762,496
None
409,096
United Kingdom
143,866
Australia
99,731
Canada
96,062
Germany
62,026
France
60,073
Netherlands
59,283
Italy
50,374
Spain
40,443

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of stores providing an email address for customer communication.

Type
Stores
Email
1,234,579
Instagram
888,081
Phone
767,928
Facebook
539,719
Twitter
472,796
YouTube
253,599
Pinterest
193,791
LinkedIn
89,007
Snapchat
7,656

Third-Party Technologies

Many merchants run third-party technologies on their store in addition to apps from their e-commerce platform's App Store.

Here are the top 10 third-party technologies, ordered by number of installs, across all stores.

Technology
Stores
689,785
506,680
254,506
116,164
77,313
29,081
28,181

Top-level Domain Distribution

The vast majority of stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,398,282
.co.uk
77,415
.com.au
62,947
.nl
49,365
.de
48,327
.org
44,165
.net
37,507
.it
35,154
.fr
32,848
.ca
28,788

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.