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The State of Ecommerce in 2025

Updated Jul 4 2025

Ecommerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on ecommerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 13,470,810 live stores running on 100 different ecommerce platforms.

Platform Distribution

Here is a summary of the current state of the ecommerce platforms wars:

  • By merchant count, WooCommerce and Shopify dominate. Shopify is growing slightly faster, appears to have greater mindshare and has larger merchants on average.
  • Magento and PrestaShop are quite close, in terms of merchant count, but the average Magento merchant is much larger.
  • Square Online is the ecommerce platform with the highest percentage growth, though it mostly powers micro-merchants.
  • Salesforce Commerce Cloud powers relatively few stores but their stores are some of the biggest merchants around (Patagonia, PUMA, etc.)

Platform
Active Stores
4,531,377
2,593,547
1,789,194
Wix
1,005,735
350,136
275,989
221,490
191,604
188,980
183,767
146,450
128,604
108,179
107,276
69,470
63,871
63,612
53,999
43,638
41,221
36,054
35,603
33,251
32,309
31,938
28,214
26,044
25,833
25,593
25,194
23,842
20,000
19,069
18,200
17,395
17,263
15,825
15,602
15,232
15,046
15,045
14,612
13,622
12,306
12,237
11,037
10,829
10,613
10,585
10,555
10,401
9,898
9,698
9,090
8,971
8,963
8,538
8,484
8,399
Zid
8,368
8,209
7,976
7,943
7,483
7,420
7,416
7,393
7,381
7,316
7,226
7,038
6,912
6,634
6,604
6,254
6,219
6,153
6,031
5,939
5,714
5,560
5,418
5,060
4,909
4,819
4,723
OMG
4,541
4,284
4,239
3,804
3,719
WooCommerceShopifyCustom CartWixSquarespaceSquare OnlineEcwid

Top Stores

Here are the top 0 ecommerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Amazon
1
Custom Cart
2016/12/30
Apple
2
Custom Cart
2025/03/07
Robot or human?
3
Custom Cart
2016/12/30
The Depot
4
Custom Cart
2016/12/30
Target
5
Custom Cart
2016/12/30

New Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
Clermont Main Street
27,129
Squarespace
2025/07/04
www.angelikablog.com
28,747
WooCommerce
2025/07/04
Base Camp Pizza Co.
34,599
Popmenu
2025/07/04
Edarbi
40,535
Custom Cart
2025/07/04
Aixois
49,355
Popmenu
2025/07/04

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
1,904,494
Home & Garden
1,349,364
Food & Drink
994,924
Beauty & Fitness
900,681
Business & Industrial
717,729
People & Society
697,967
Arts & Entertainment
683,764
Health
605,627
Sports
448,486
Computers
406,851
Jobs & Education
383,818
Autos & Vehicles
359,452
Toys & Hobbies
258,409
Travel
252,499
Pets & Animals
211,639
Gifts & Special Events
210,641
Consumer Electronics
209,967
Internet
190,518
Books & Literature
178,006
ApparelHome & GardenFood & DrinkBeauty & FitnessBusiness & IndustrialPeople & SocietyArts & EntertainmentHealthSportsComputersJobs & EducationAutos & VehiclesToys & HobbiesTravelPets & AnimalsGifts & Special EventsConsumer ElectronicsInternetBooks & Literature

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
3,201,533
United States
3,073,917
United Kingdom
621,771
Brazil
437,120
Germany
412,473
Canada
343,495
India
329,810
Australia
325,934
France
308,755
Netherlands
265,611
United StatesUnited KingdomBrazilGermanyCanadaIndiaAustraliaFranceNetherlands

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Email
6,786,345
Phone
6,383,723
Instagram
5,445,399
Facebook
4,286,832
YouTube
1,500,334
Twitter
1,172,713
LinkedIn
759,477
Tiktok
689,688
WhatsApp
627,717
Pinterest
475,658

Third-Party Technologies

Many merchants run third-party technologies on their store in addition to apps from their ecommerce platform's App Store. We're tracking 904 different technologies that have 63,374,648 collective installs.

Here are the top 10 third-party technologies, ordered by number of installs, across all stores.

Technology
Stores
4,756,011
4,505,164
4,363,432
4,199,154
3,976,597
3,292,226
3,007,820
2,977,257
2,493,585
2,417,899

Shipping Carriers

Here are the top 10 shipping carriers, ordered by frequency of use, across all stores.

Shipping Carrier
Stores
USPS
527,904
UPS
452,202
Fedex
248,680
Correios
116,465
Royal Mail
100,520
Australia Post
67,830
Canada Post
44,675
Correos
40,069
DHL
29,759
InPost
15,040

Top-level Domain Distribution

.com is the most popular top-level domain for ecommerce stores. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
7,171,399
.com.br
372,492
.shop
340,920
.de
338,822
.co.uk
306,809
.org
236,451
.net
214,300
.nl
207,556
.ru
195,853
.com.au
192,639
.com.com.br.shop.de.co.uk.org.net.nl.ru.com.au

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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