The State of E-Commerce

E-Commerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on e-commerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 914,813 live stores running on various e-commerce platforms.

Platform Distribution

Of the platforms that we track, Shopify is dominating the e-commerce platform wars. Read our platform-specific reports for more detailed information:

Platforms
Active Stores
864,748
42,677

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
34,862
2017 Q2
31,581
2017 Q3
33,476
2017 Q4
41,721
2018 Q1
45,523
2018 Q2
46,263
2018 Q3
63,232
2018 Q4
69,950
2019 Q1
102,638
2019 Q2
162,541
2019 Q3 (to date)
99,005

Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 e-commerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Fashion Nova
1
Shopify
2017/01/27
jeffreestarcosmetics.com
2
Shopify
2016/12/30
ColourPop
3
Shopify
2017/08/25
Kylie Cosmetics by Kylie Jenner
4
Shopify
2017/01/27
Gymshark US
5
Shopify
2016/12/30

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
www.windsorstore.com
35
Shopify
2019/08/16
Stussy.com
160
Shopify
2019/08/16
lapolicegear.com
186
Big Commerce
2019/08/16
www.osom.com
472
Shopify
2019/08/16
www.highfashionhome.com
800
Shopify
2019/08/16

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
258,578
None
216,933
Home & Garden
95,572
Beauty & Fitness
81,706
Food & Drink
47,362
People & Society
32,692
Sports
32,571
Health
29,243
Arts & Entertainment
25,779
Consumer Electronics
22,085
Toys & Hobbies
20,654
Pets & Animals
18,122
Autos & Vehicles
17,550
Gifts & Special Events
16,862
Computers
13,554
Business & Industrial
13,501
Smoking & Vaping
7,879
Travel
5,858
Games
5,305
Jobs & Education
4,798

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
United States
518,387
United Kingdom
68,162
Canada
59,739
Australia
54,453
France
24,765
None
23,851
Brazil
14,151
India
11,734
New Zealand
11,006
Germany
10,627

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of stores providing an email address for customer communication.

Type
Stores
Email
517,672
Facebook
419,820
Instagram
404,678
Phone
263,840
Twitter
159,971
Pinterest
109,336
YouTube
68,357
Snapchat
5,859

Top-level Domain Distribution

The vast majority of stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
707,548
.com.au
27,111
.co.uk
24,287
.ca
13,898
.co
12,683
.net
12,634
.store
8,219
.shop
7,939
.fr
7,408
.org
6,323

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.