The State of E-Commerce

E-Commerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on e-commerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 841,572 live stores running on various e-commerce platforms.

Platform Distribution

Of the platforms that we track, Shopify is dominating the e-commerce platform wars. Read our platform-specific reports for more detailed information:

Platforms
Active Stores
796,135
42,189
3,248

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
36,155
2017 Q2
32,834
2017 Q3
35,201
2017 Q4
43,807
2018 Q1
47,906
2018 Q2
48,558
2018 Q3
70,981
2018 Q4
77,527
2019 Q1
116,544
2019 Q2 (to date)
141,618

Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 e-commerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
Fashion Nova
1
Shopify
2017/01/27
jeffreestarcosmetics.com
2
Shopify
2016/12/30
ColourPop
3
Shopify
2017/08/25
Gymshark US
4
Shopify
2016/12/30
Kylie Cosmetics by Kylie Jenner
5
Shopify
2017/01/27

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
saintbernard.com
712
Shopify
2019/06/07
Penny Skateboards US
1,221
Shopify
2019/06/07
Inzer Advance Designs
1,341
Shopify
2019/06/07
MysteryVibe
1,720
Shopify
2019/06/07
22 Days Nutrition
2,751
Shopify
2019/06/07

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
Apparel
242,285
None
176,605
Home & Garden
91,358
Beauty & Fitness
77,152
Food & Drink
45,929
People & Society
31,787
Sports
31,377
Health
28,015
Arts & Entertainment
24,899
Consumer Electronics
21,442
Toys & Hobbies
19,472
Pets & Animals
17,183
Autos & Vehicles
16,717
Gifts & Special Events
16,512
Computers
13,392
Business & Industrial
12,959
Smoking & Vaping
7,444
Travel
5,607
Games
5,136
Antiques & Collectibles
4,915

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
United States
475,762
United Kingdom
64,504
Canada
57,547
Australia
51,366
None
30,380
France
21,079
India
10,534
New Zealand
10,349
Brazil
9,431
Germany
8,884

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of stores providing an email address for customer communication.

Type
Stores
Email
480,286
Facebook
400,690
Instagram
382,853
Phone
253,230
Twitter
156,225
Pinterest
106,298
YouTube
64,432
Snapchat
5,594

Top-level Domain Distribution

The vast majority of stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
657,904
.com.au
25,649
.co.uk
23,137
.ca
13,326
.net
11,852
.co
11,500
.fr
7,032
.shop
7,000
.store
6,782
.org
5,932

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.