The State of E-Commerce

E-Commerce platform usage has exploded over recent years as the world's economy transitions to online. Our mission is to observe and inform on e-commerce usage trends so that app developers and marketers can help merchants succeed. To that end, we are tracking 1,185,121 live stores running on various e-commerce platforms.

Platform Distribution

Of the platforms that we track, Shopify is dominating the e-commerce platform wars. Read our platform-specific reports for more detailed information:

Platforms
Active Stores
994,613
128,717
46,943

Quarterly Growth

Quarter-over-quarter growth across all platforms has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Quarter
Active Stores
2017 Q1
37,624
2017 Q2
33,209
2017 Q3
34,362
2017 Q4
43,474
2018 Q1
46,981
2018 Q2
72,608
2018 Q3
94,284
2018 Q4
78,545
2019 Q1
103,771
2019 Q2
137,086
2019 Q3
183,195
2019 Q4 (to date)
111,961

Cumulative Stores by Quarter

It's hard to know exactly when a store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top 5 e-commerce stores, across the platforms we track, ordered by worldwide store rank.

Name
Domain
Rank
Platform
Created
www.prettylittlething.com
1
Magento
2016/12/30
Zumiez
2
Magento
2016/12/30
Mytheresa
3
Magento
2017/01/27
Gymshark US
4
Shopify
2016/12/30
Fashion Nova
5
Shopify
2017/01/27

New Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Platform
Created
Vitabiotics
1,203
Shopify
2019/11/15
Tibi Official
1,402
Shopify
2019/11/15
store.nintendo.com
4,494
Magento
2019/11/15
shop.vogue.com
4,712
Shopify
2019/11/15
cheezburgerstore
5,722
Shopify
2019/11/15

Category Breakdown

Here are the top 20 industry verticals for stores on the platforms we track.

Category
Stores
None
358,534
Apparel
303,641
Home & Garden
116,969
Beauty & Fitness
94,418
Food & Drink
54,894
Sports
38,825
People & Society
37,559
Health
34,763
Arts & Entertainment
28,755
Consumer Electronics
27,200
Toys & Hobbies
24,622
Autos & Vehicles
22,098
Pets & Animals
21,828
Gifts & Special Events
20,356
Business & Industrial
17,913
Computers
16,968
Smoking & Vaping
8,959
Travel
7,211
Games
5,980
Jobs & Education
5,706

Country Breakdown

Across the platforms we track, the largest install base is within the United States. But the platforms have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
United States
599,071
United Kingdom
87,914
None
69,124
Canada
67,832
Australia
63,518
France
34,716
Germany
24,459
Brazil
20,666
Netherlands
17,542
India
15,964

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence across stores, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of stores providing an email address for customer communication.

Type
Stores
Email
671,180
Facebook
517,172
Instagram
492,632
Phone
354,859
Twitter
217,306
Pinterest
130,220
YouTube
104,022
LinkedIn
19,072
Snapchat
6,523

Top-level Domain Distribution

The vast majority of stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
868,197
.co.uk
35,913
.com.au
32,915
.ca
16,497
.net
16,136
.de
15,422
.co
14,226
.nl
11,926
.store
11,918
.fr
11,891

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.