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The State of Big Cartel

Founded in 2005, Big Cartel is an ecommerce platform for artists and makers.

Quarterly Growth

At present, there are 146,411 live stores running on the Big Cartel platform.

Here is the quarter-over-quarter growth of stores running Big Cartel.

Quarter
New Active Stores
2017 Q1
808
2017 Q2
236
2017 Q3
75
2017 Q4
351
2018 Q1
207
2018 Q2
1,829
2018 Q3
14,945
2018 Q4
3,043
2019 Q1
43,929
2019 Q2
3,719
2019 Q3
4,507
2019 Q4
3,004
2020 Q1
3,487
2020 Q2
6,682
2020 Q3
13,065
2020 Q4
20,027
2021 Q1
12,744
2021 Q2 (to date)
2,631
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Big Cartel, ordered by worldwide store rank.

Name
Domain
Rank
Created
Loltyler1.com
18,667
2018/05/18
MoshiLeatherBag
41,865
2018/09/28
Steady Hands
44,798
2018/08/24
Peter Nevins
51,597
2018/09/07
Aaron Kai
52,854
2020/01/17

New Stores

Here are the 5 highest-ranked new stores that are running Big Cartel.

Name
Domain
Rank
Created
Super Sweet Shirt Co.
1,295,071
2021/04/16
luvyourself
1,671,741
2021/04/16
American Covenant
1,712,141
2021/04/16
43VR
1,714,429
2021/04/16
Home
1,823,866
2021/04/16

Platform Wins

Over the last 90 days, Big Cartel has taken 414 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Koyvoca
408,999
Shopify
2021/04/11
Spring Modern
776,931
Square Online
2021/02/20
Home
800,337
Shopify
2021/04/17
Limit Clothing
918,166
WooCommerce
2021/01/30
Boojie Lungz
1,219,435
Volusion
2021/04/18

Platform Losses

Over the last 90 days, Big Cartel has lost 941 merchants to competitive platforms.

Platform
Stores
556
207
8
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Grave Before Shave
201,622
Shopify
2021/03/03
ENSTRUMENTAL
295,486
Shopify
2021/03/19
Tribal Markers
300,538
Shopify
2021/04/04
Art by Colleen Palmer
342,524
Square Online
2021/03/24
Pitch Black North - Satanic Tea Co.
398,007
Shopify
2021/02/24

Category Breakdown

Here are the top 20 industry verticals for stores on Big Cartel.

Country Breakdown

Big Cartel is quite popular in the United States.

Country
Stores
88,172
None
48,500
1,195
719
475
293
248
213

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Big Cartel.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
LinkedIn
85,315
58%
Instagram
41,593
28%
Facebook
30,519
20%
Twitter
13,389
9%
Email
10,568
7%
Pinterest
2,508
1%
Phone
1,243
0%
YouTube
714
0%
Facebook Group
259
0%
Tiktok
30
0%

Third-Party Technologies

Many Big Cartel merchants run third-party technologies on their store in addition to apps from the Big Cartel App Store. We're tracking 64 different technologies that have 261,781 collective installs on Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
118,756
56,804
42,292
28,387
3,783
273

Top-level Domain Distribution

Most Big Cartel stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
133,073
.co.uk
4,024
.net
1,266
.com.au
828
.co
801
.org
715
.us
505
.shop
483
.ca
454
.uk
330

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Big Cartel stores, create a free account and have a look for yourself.