The State of Big Cartel

Founded in 2005, Big Cartel is an e-commerce platform for artists and makers.

Quarterly Growth

At present, there are 137,019 live stores running on the Big Cartel platform.

Here is the quarter-over-quarter growth of stores running Big Cartel.

Quarter
New Active Stores
2017 Q1
820
2017 Q2
240
2017 Q3
76
2017 Q4
352
2018 Q1
209
2018 Q2
1,843
2018 Q3
15,351
2018 Q4
3,107
2019 Q1
44,337
2019 Q2
3,814
2019 Q3
4,583
2019 Q4
3,130
2020 Q1
3,757
2020 Q2
6,939
2020 Q3
13,284
2020 Q4
21,483
2021 Q1 (to date)
2,504
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Big Cartel, ordered by worldwide store rank.

Name
Domain
Rank
Created
Loltyler1.com
12,126
2018/05/18
Aaron Kai
37,175
2020/01/17
MoshiLeatherBag
40,925
2018/09/28
Eight Emperors
47,306
2016/12/30
Steady Hands
51,437
2018/08/24

New Stores

Here are the 5 highest-ranked new stores that are running Big Cartel.

Name
Domain
Rank
Created
ISLA TRIX
1,491,117
2021/01/15
NIKKI NEAL ONLINE
1,499,457
2021/01/15
Full Court Drip
1,569,002
2021/01/15
Elephant Heart
1,871,010
2021/01/15
May The Tempest
1,940,815
2021/01/15

Platform Wins

Over the last 90 days, Big Cartel has taken 379 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Lightning Strikes Art
522,463
Shopify
2020/11/02
www.arizonacycleswap.com
657,589
BigCommerce
2020/12/06
SMA Skate
661,547
Shopify
2020/11/16
CELESĀ®
758,471
Shopify
2020/12/20
LegoSkierBro
934,967
Shopify
2020/11/23

Platform Losses

Over the last 90 days, Big Cartel has lost 728 merchants to competitive platforms.

Platform
Stores
417
174
9
2

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Lena Danya
32,744
Squarespace
2021/01/07
4dimension
191,081
SHOPLINE
2021/01/10
www.nandanewyork.com
400,971
Squarespace
2020/11/01
www.freshpressings.com
487,304
WooCommerce
2021/01/11
Internet Pin Company
491,454
Squarespace
2020/12/07

Category Breakdown

Here are the top 20 industry verticals for stores on Big Cartel.

Country Breakdown

Big Cartel is quite popular in the United States.

Country
Stores
84,022
None
45,301
1,044
533
375
213
189
152

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Big Cartel.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
LinkedIn
81,983
59%
Instagram
38,538
28%
Facebook
28,578
20%
Email
9,952
7%
Twitter
2,683
1%
Pinterest
2,312
1%
Phone
1,221
0%
YouTube
593
0%
Tiktok
19
0%
Snapchat
6
0%

Third-Party Technologies

Many Big Cartel merchants run third-party technologies on their store in addition to apps from the Big Cartel App Store. We're tracking 50 different technologies that have 241,884 collective installs on Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
113,421
51,086
36,554
26,168
3,694
211

Top-level Domain Distribution

Most Big Cartel stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
125,782
.co.uk
3,396
.net
1,082
.com.au
772
.co
683
.org
607
.shop
433
.us
375
.ca
374
.store
267

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Big Cartel stores, create a free account and have a look for yourself.