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The State of Big Cartel in 2023

Updated Jan 20 2023

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 187,220 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 3.5% quarter-over-quarter in 2022 Q4.
  • Big Cartel stores increased 19% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
770
2017 Q2
238
2017 Q3
75
2017 Q4
356
2018 Q1
197
2018 Q2
1,766
2018 Q3
13,505
2018 Q4
2,736
2019 Q1
42,425
2019 Q2
3,177
2019 Q3
3,914
2019 Q4
2,475
2020 Q1
2,758
2020 Q2
5,090
2020 Q3
12,235
2020 Q4
15,702
2021 Q1
9,577
2021 Q2
18,107
2021 Q3
7,007
2021 Q4
3,404
2022 Q1
2,001
2022 Q2
1,624
2022 Q3
19,372
2022 Q4
6,261
2023 Q1 (to date)
1,567
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 30.9% of Big Cartel stores.
  • Facebook is used by 18.5% of Big Cartel stores.
  • Twitter is used by 8.6% of Big Cartel stores.
Type
Stores
Instagram
57,861
Facebook
34,568
Twitter
16,179
Pinterest
3,583
YouTube
1,258
Facebook Group
538
Tiktok
162
LinkedIn
34
Snapchat
6
Yelp
1

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 8% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
14,265
Phone
1,748

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 23.8% of Big Cartel stores sell Apparel products.
  • 11.9% of Big Cartel stores sell Arts & Entertainment products.
  • 8.0% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 4.5% of Big Cartel stores are in United States
  • 3.0% of Big Cartel stores are in United Kingdom
  • 0.8% of Big Cartel stores are in Australia
  • 0.6% of Big Cartel stores are in Canada
Country
Stores
1,426
1,103
901
531
434
352

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 250 - 999 employees.
  • 0.0% of Big Cartel stores have 10 - 24 employees.
Employees
Stores
1 - 9
30
10 - 24
15
25 - 49
12
50 - 99
5
100 - 249
9
250 - 999
17
1000 - 4999
1

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 34.7% of Big Cartel stores sell 250000+ different products.
  • 20.4% of Big Cartel stores sell 1 - 9 different products.
  • 2.6% of Big Cartel stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
38,256
10 - 24
4,804
25 - 49
2,281
50 - 99
293
100 - 249
804
250 - 999
180
1000 - 4999
24
10000 - 24999
6
25000 - 99999
5
250000+
65,013

Top Technologies on Big Cartel Stores

We're tracking 104 different technologies that have 415,389 collective installs on Big Cartel stores.

  • reCAPTCHA is used by 77.1% of Big Cartel stores.
  • Stripe is used by 42.7% of Big Cartel stores.
  • New Relic is used by 34.5% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
144,286
80,027
64,498
58,296
38,940
3,367

Top Shipping Carriers Used By Big Cartel Stores

  • USPS is used by 3.9% of Big Cartel stores.
  • Royal Mail is used by 1.1% of Big Cartel stores.
  • UPS is used by 0.6% of Big Cartel stores.

Here are the top 10 shipping carriers across all Big Cartel stores.

Shipping Carrier
Stores
USPS
7,313
Royal Mail
2,097
UPS
1,130
Fedex
708
Australia Post
705
Canada Post
390
Correos
195
New Zealean Post
35
Japan Post
27
DHL
23

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 92.4% of Big Cartel stores have a .com domain.
  • 1.7% of Big Cartel stores have a .co.uk domain.
  • 0.7% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
172,998
.co.uk
3,146
.net
1,369
.com.au
876
.co
787
.org
734
.us
730
.shop
642
.ca
595
.art
493

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
5060™ by Machine56
32,332
2019/04/19
Architeg Prints
38,801
2020/12/18
Museum of Death
42,426
2016/12/30
Loltyler1.com
49,826
2018/05/18
CatLABS
51,018
2016/12/30

New Big Cartel Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Nguyen Doan Arts Studio
2,396,902
2023/01/20
Saveurs de fleurs
2,459,726
2023/01/20
IFRA UK
2,495,022
2023/01/20
Cee Arts Store
3,335,707
2023/01/20
SORDES DOMINUM
4,055,775
2023/01/20

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 356 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Spåre Knives
528,926
Squarespace
2022/12/20
Mokili
841,774
Shopify
2023/01/17
MARVIN BROWNE
1,289,076
Custom Cart
2022/11/29
/ Mitoys
1,782,700
Squarespace
2023/01/15
Cynful Bliss
1,870,588
Shopify
2022/11/13

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 543 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Scrap Diva Designs
184,398
Shopify
2022/11/21
Earthen Escapes
233,702
Shopify
2023/01/16
Poppie Toys
245,412
Shopify
2022/12/13
ateliersolarshop.be
375,781
Shopify
2022/11/01
EXPRESS YOUR YES
1,433,925
Custom Cart
2022/12/05

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Big Cartel stores, create a free account and have a look for yourself.