Check out our new Chrome Extension.

The State of Big Cartel in 2021

Updated Nov 19 2021

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 167,153 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 5.7% quarter-over-quarter in 2021 Q3.
  • Big Cartel stores increased 54% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
795
2017 Q2
233
2017 Q3
74
2017 Q4
351
2018 Q1
205
2018 Q2
1,774
2018 Q3
14,251
2018 Q4
2,886
2019 Q1
43,293
2019 Q2
3,445
2019 Q3
4,175
2019 Q4
2,732
2020 Q1
3,115
2020 Q2
5,671
2020 Q3
12,472
2020 Q4
17,531
2021 Q1
10,950
2021 Q2
19,711
2021 Q3
8,872
2021 Q4 (to date)
3,586
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 26.7% of Big Cartel stores.
  • Facebook is used by 19.6% of Big Cartel stores.
  • Twitter is used by 9.5% of Big Cartel stores.
Type
Stores
Instagram
44,711
Facebook
32,737
Twitter
15,875
Pinterest
2,865
YouTube
947
Facebook Group
460
Tiktok
56
LinkedIn
11
Snapchat
4
Yelp
3

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 7% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
11,902
Phone
1,410

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 25.2% of Big Cartel stores sell Apparel products.
  • 12.5% of Big Cartel stores sell Arts & Entertainment products.
  • 8.5% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 5.2% of Big Cartel stores are in United States
  • 3.7% of Big Cartel stores are in United Kingdom
  • 0.9% of Big Cartel stores are in Australia
  • 0.6% of Big Cartel stores are in Canada
Country
Stores
1,502
1,003
807
533
378
343

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 25 - 49 employees.
Employees
Stores
1 - 9
3
25 - 49
1

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 0.4% of Big Cartel stores sell 1 - 9 different products.
  • 0.1% of Big Cartel stores sell 10 - 24 different products.
  • 0.1% of Big Cartel stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
665
10 - 24
227
25 - 49
192
50 - 99
19
100 - 249
92
250 - 999
8

Top Technologies on Big Cartel Stores

We're tracking 78 different technologies that have 364,512 collective installs on Big Cartel stores.

  • reCAPTCHA is used by 79.3% of Big Cartel stores.
  • Stripe is used by 40.0% of Big Cartel stores.
  • Fastly CDN is used by 37.3% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
132,537
66,836
62,301
52,296
34,848
3,797

Top Shipping Carriers Used By Big Cartel Stores

  • USPS is used by 3.9% of Big Cartel stores.
  • UPS is used by 1.3% of Big Cartel stores.
  • Royal Mail is used by 1.2% of Big Cartel stores.

Here are the top 10 shipping carriers across all Big Cartel stores.

Shipping Carrier
Stores
USPS
6,540
UPS
2,094
Royal Mail
1,949
Australia Post
649
Fedex
437
Canada Post
349
Correos
105
New Zealean Post
30
Japan Post
27
DHL
19

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 91.7% of Big Cartel stores have a .com domain.
  • 2.2% of Big Cartel stores have a .co.uk domain.
  • 0.8% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
153,203
.co.uk
3,725
.net
1,375
.com.au
944
.co
810
.org
743
.us
591
.shop
534
.ca
509
.fr
402

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
Steady Hands
17,269
2018/08/24
www.gboards.ca
49,212
2018/11/16
5060™ by Machine56
49,943
2019/04/19
Loltyler1.com
50,856
2018/05/18
BEARDED VILLAINS
66,300
2016/12/30

New Big Cartel Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
The Fold
1,707,783
2021/11/19
Gwen Keraval
1,715,724
2021/11/19
1voodoo
2,789,775
2021/11/19
Die Laughing Records
3,185,341
2021/11/19
Atra Mors Publishing
3,427,721
2021/11/19

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 410 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
fueled by choice
799,796
Shopify
2021/10/29
sonicelife
807,538
Shopify
2021/10/17
Hell's Belle Designs
1,057,801
Shopify
2021/11/03
agromosh
1,352,698
Shopify
2021/11/02
Bunbed
1,568,195
Shopify
2021/09/22

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 603 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
LogoArchive
675,697
Shopify
2021/10/21
Ladies London
692,822
Shopify
2021/10/18
Jack Soren Art
787,786
Squarespace
2021/09/10
69 HERBS
790,059
Shopify
2021/10/10
Arualstore1
856,994
Shopify
2021/10/21

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Big Cartel stores, create a free account and have a look for yourself.