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The State of Big Cartel in 2025

Updated May 9 2025

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 191,529 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 0.2% quarter-over-quarter in 2025 Q1.
  • Big Cartel stores increased 1% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q3
117,347
2020 Q4
135,666
2021 Q1
144,697
2021 Q2
162,271
2021 Q3
166,631
2021 Q4
169,353
2022 Q1
167,785
2022 Q2
165,644
2022 Q3
184,003
2022 Q4
186,199
2023 Q1
190,283
2023 Q2
196,922
2023 Q3
199,047
2023 Q4
186,549
2024 Q1
189,129
2024 Q2
188,744
2024 Q3
190,919
2024 Q4
189,897
2025 Q1
191,163
2025 Q2 (to date)
191,529
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 36.1% of Big Cartel stores.
  • Facebook is used by 20.2% of Big Cartel stores.
  • Twitter is used by 9.6% of Big Cartel stores.
Type
Stores
Instagram
69,079
Facebook
38,612
Twitter
18,311
Pinterest
4,069
YouTube
2,827
Tiktok
2,118
Facebook Group
640
LinkedIn
57
Snapchat
49
WhatsApp
19
Yelp
3

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
5,967
Phone
2,590

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 21.7% of Big Cartel stores sell Apparel products.
  • 11.1% of Big Cartel stores sell Arts & Entertainment products.
  • 7.8% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 63.6% of Big Cartel stores are in United States
  • 14.3% of Big Cartel stores are in United Kingdom
  • 4.4% of Big Cartel stores are in Australia
  • 3.0% of Big Cartel stores are in Canada
Country
Stores
121,846
8,488
5,778
1,032
907
729
627
499

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 100.0% of Big Cartel stores have Unknown employees.
  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 10 - 24 employees.
Employees
Stores
Unknown
191,453
1 - 9
32
10 - 24
9
25 - 49
9
50 - 99
7
100 - 249
7
250 - 999
7
1000 - 4999
3
5000+
2

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 53.1% of Big Cartel stores sell 1 - 9 different products.
  • 1.1% of Big Cartel stores sell 10 - 24 different products.
  • 0.7% of Big Cartel stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
101,756
10 - 24
2,123
25 - 49
1,335
50 - 99
201
100 - 249
492
250 - 999
115
1000 - 4999
25
5000 - 9999
5
10000 - 24999
4
100000 - 249999
3

Top Technologies on Big Cartel Stores

We're tracking 144 different technologies that have 753,915 collective installs on Big Cartel stores.

  • Cloudflare is used by 99.9% of Big Cartel stores.
  • Cloudflare CDN is used by 98.5% of Big Cartel stores.
  • reCAPTCHA is used by 71.6% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
191,388
188,642
137,041
90,074
32,947
2,819

Top Shipping Carriers Used By Big Cartel Stores

  • USPS is used by 4.1% of Big Cartel stores.
  • UPS is used by 1.1% of Big Cartel stores.
  • Royal Mail is used by 1.0% of Big Cartel stores.

Here are the top 10 shipping carriers across all Big Cartel stores.

Shipping Carrier
Stores
USPS
7,802
UPS
2,098
Royal Mail
2,001
Fedex
1,533
Australia Post
660
Canada Post
387
Correos
231
DHL
208
New Zealean Post
44
Japan Post
22

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 95.1% of Big Cartel stores have a .com domain.
  • 1.0% of Big Cartel stores have a .co.uk domain.
  • 0.4% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
182,097
.co.uk
1,957
.net
756
.store
755
.com.au
549
.org
512
.ca
433
.shop
430
.co
413
.fr
367

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
Museum of Death
8,504
2016/12/30
american football
33,378
2019/12/06
CatLABS
www.catlabs.info
62,109
2016/12/30
Love Margot
67,454
2022/04/01
www.thenewyorksewingcenter.com
74,172
2019/08/23

New Big Cartel Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ARTWORKS
2,039,743
2025/05/09
NEIL SANDERS
3,311,950
2025/05/09
VestigesDuTemps
3,709,729
2025/05/09
cede.com.tw
3,733,288
2025/05/09
| AllThingsHealth
3,863,075
2025/05/09

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 1,356 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
deAutoLED
226,620
Custom Cart
2025/05/05
| MBMB
445,469
Custom Cart
2025/02/27
www.waitimgoated.com
607,864
Custom Cart
2025/03/30
Scout Leather Co.
711,140
Custom Cart
2025/04/21
Knotwork LA
778,175
Custom Cart
2025/03/25

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 365 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Old Made Good
304,154
Shopify
2025/02/16
Pigeon Post
330,085
Shopify
2025/03/09
TIMELESS BABEZ
727,250
Etsy Pattern
2025/02/25
Nyaomikyu
1,021,645
Shopify
2025/03/16
ANNA TRAN
1,043,153
WooCommerce
2025/03/09

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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