The State of Big Cartel

Founded in 2005, Big Cartel is an e-commerce platform for artists and makers.

Quarterly Growth

At present, there are 123,970 live stores running on the Big Cartel platform.

Here is the quarter-over-quarter growth of stores running Big Cartel.

Quarter
New Active Stores
2017 Q1
819
2017 Q2
246
2017 Q3
78
2017 Q4
358
2018 Q1
211
2018 Q2
1,868
2018 Q3
15,778
2018 Q4
3,214
2019 Q1
44,683
2019 Q2
3,992
2019 Q3
4,745
2019 Q4
3,346
2020 Q1
3,999
2020 Q2
7,519
2020 Q3
13,954
2020 Q4 (to date)
7,909
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Big Cartel, ordered by worldwide store rank.

Name
Domain
Rank
Created
Loltyler1.com
9,655
2018/05/18
Aaron Kai
39,556
2020/01/17
MoshiLeatherBag
39,918
2018/09/28
Peter Nevins
43,075
2018/09/07
Home / Lena Danya
43,334
2018/07/06

New Stores

Here are the 5 highest-ranked new stores that are running Big Cartel.

Name
Domain
Rank
Created
Independent Venue Week
1,465,864
2020/10/23
Maintenance | relentlessproductionssd
1,834,297
2020/10/23
Danielle's Artwork
1,875,289
2020/10/23
Pizpiretacomplementos
2,077,183
2020/10/23
Bad Form Review
2,144,246
2020/10/23

Platform Wins

Over the last 90 days, Big Cartel has taken 464 merchants from competitive platforms.

Platform
Stores
414
27

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Amourdee Fragrances
74,472
Shopify
2020/09/18
Quirkie KIds
324,177
Shopify
2020/08/31
Ellen Hunter NYC
358,130
WooCommerce
2020/10/15
printsandoriginals
394,710
Shopify
2020/09/20
Whitney Austin
552,016
Shopify
2020/09/12

Platform Losses

Over the last 90 days, Big Cartel has lost 309 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Bracket
109,074
Squarespace
2020/09/08
Greeves St.
400,005
Square Online
2020/10/04
a toast
443,434
Wix
2020/09/29
All is Fair in Love and Fashion
533,356
Shopify
2020/09/06
Home
602,280
Wix
2020/10/06

Category Breakdown

Here are the top 20 industry verticals for stores on Big Cartel.

Country Breakdown

Big Cartel is quite popular in the United States.

Country
Stores
82,503
None
35,089
972
428
293
228
170
115

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Big Cartel.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
LinkedIn
80,660
65%
Instagram
32,757
26%
Facebook
26,883
21%
Twitter
7,804
6%
Email
7,218
5%
Pinterest
2,082
1%
Phone
1,019
0%
YouTube
460
0%
Tiktok
8
0%
Snapchat
6
0%

Third-Party Technologies

Many Big Cartel merchants run third-party technologies on their store in addition to apps from the Big Cartel App Store. We're tracking 44 different technologies that have 183,376 collective installs on Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
104,186
43,336
22,438
3,300
85

Top-level Domain Distribution

Most Big Cartel stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
115,729
.co.uk
2,465
.net
776
.com.au
640
.co
554
.org
431
.shop
302
.us
284
.ca
231
.store
194

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Big Cartel stores, create a free account and have a look for yourself.