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The State of Big Cartel in 2022

Updated Sep 16 2022

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 183,892 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 1.1% quarter-over-quarter in 2022 Q2.
  • Big Cartel stores increased 10% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
779
2017 Q2
239
2017 Q3
75
2017 Q4
355
2018 Q1
201
2018 Q2
1,770
2018 Q3
13,777
2018 Q4
2,799
2019 Q1
42,661
2019 Q2
3,238
2019 Q3
3,994
2019 Q4
2,565
2020 Q1
2,811
2020 Q2
5,221
2020 Q3
12,375
2020 Q4
16,176
2021 Q1
9,761
2021 Q2
18,388
2021 Q3
7,387
2021 Q4
3,691
2022 Q1
2,171
2022 Q2
1,807
2022 Q3 (to date)
20,736
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 30.7% of Big Cartel stores.
  • Facebook is used by 18.7% of Big Cartel stores.
  • Twitter is used by 8.9% of Big Cartel stores.
Type
Stores
Instagram
56,537
Facebook
34,298
Twitter
16,450
Pinterest
3,432
YouTube
1,211
Facebook Group
520
Tiktok
129
LinkedIn
31
Snapchat
5
Yelp
3

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 8% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
14,900
Phone
1,707

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 24.1% of Big Cartel stores sell Apparel products.
  • 11.9% of Big Cartel stores sell Arts & Entertainment products.
  • 8.1% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 4.9% of Big Cartel stores are in United States
  • 3.2% of Big Cartel stores are in United Kingdom
  • 0.8% of Big Cartel stores are in Australia
  • 0.6% of Big Cartel stores are in Canada
Country
Stores
1,452
1,150
922
527
427
364

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 25 - 49 employees.
  • 0.0% of Big Cartel stores have 250 - 999 employees.
Employees
Stores
1 - 9
25
10 - 24
11
25 - 49
14
50 - 99
6
100 - 249
11
250 - 999
13
1000 - 4999
2

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 9.7% of Big Cartel stores sell 250000+ different products.
  • 6.7% of Big Cartel stores sell 1 - 9 different products.
  • 1.4% of Big Cartel stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
12,278
10 - 24
2,524
25 - 49
1,486
50 - 99
206
100 - 249
585
250 - 999
182
1000 - 4999
25
10000 - 24999
6
25000 - 99999
4
250000+
17,892

Top Technologies on Big Cartel Stores

We're tracking 104 different technologies that have 404,567 collective installs on Big Cartel stores.

  • reCAPTCHA is used by 78.1% of Big Cartel stores.
  • Stripe is used by 42.3% of Big Cartel stores.
  • New Relic is used by 34.3% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
143,596
77,833
62,988
57,988
39,241
3,529

Top Shipping Carriers Used By Big Cartel Stores

  • USPS is used by 3.9% of Big Cartel stores.
  • Royal Mail is used by 1.1% of Big Cartel stores.
  • UPS is used by 0.5% of Big Cartel stores.

Here are the top 10 shipping carriers across all Big Cartel stores.

Shipping Carrier
Stores
USPS
7,218
Royal Mail
2,089
UPS
1,004
Australia Post
722
Fedex
591
Canada Post
377
Correos
196
New Zealean Post
40
Japan Post
26
DHL
24

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 91.5% of Big Cartel stores have a .com domain.
  • 1.8% of Big Cartel stores have a .co.uk domain.
  • 0.8% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
168,261
.co.uk
3,326
.net
1,396
.shop
1,207
.com.au
900
.store
821
.co
789
.org
742
.us
714
.ca
604

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
Loltyler1.com
21,921
2018/05/18
G-board
32,936
2018/11/16
/ Sir Mitchell
57,442
2016/12/30
CatLABS
59,530
2016/12/30
5060™ by Machine56
59,888
2019/04/19

New Big Cartel Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
PRMTVO
1,024,044
2022/09/16
The Wandering Wasp
1,357,750
2022/09/16
SMyerComics
1,490,969
2022/09/16
The New Fatherhood
3,715,056
2022/09/16
grilka press
5,159,044
2022/09/16

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 335 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
STACKS FX
747,432
Shopify
2022/08/21
sweetsourmind
839,769
Shopify
2022/09/11
Charles Banzai
864,950
WooCommerce
2022/07/16
YA, IKOU!
1,293,062
Shopify
2022/06/27
Acid Bath Publishing
1,314,420
Squarespace
2022/08/25

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 460 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Bad Cats Club
176,759
Square Online
2022/08/08
Pretty Shitty Cakes
179,272
Shopify
2022/08/29
www.ateliersolarshop.be
229,174
Shopify
2022/08/23
stingwater
361,315
Shopify
2022/07/16
Aboni Cosmetics
673,775
Shopify
2022/06/29

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Big Cartel stores, create a free account and have a look for yourself.