Check out our new Chrome Extension.

The State of Big Cartel in 2021

Updated Jul 23 2021

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 163,899 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 15.1% quarter-over-quarter in 2021 Q2.
  • Big Cartel stores increased 67% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
802
2017 Q2
235
2017 Q3
75
2017 Q4
351
2018 Q1
205
2018 Q2
1,812
2018 Q3
14,597
2018 Q4
2,984
2019 Q1
43,610
2019 Q2
3,567
2019 Q3
4,362
2019 Q4
2,897
2020 Q1
3,314
2020 Q2
6,114
2020 Q3
13,113
2020 Q4
18,759
2021 Q1
11,740
2021 Q2
21,017
2021 Q3 (to date)
3,261
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 27.2% of Big Cartel stores.
  • Facebook is used by 20.5% of Big Cartel stores.
  • Twitter is used by 9.7% of Big Cartel stores.
Type
Stores
Instagram
44,644
Facebook
33,523
Twitter
15,970
Pinterest
2,780
YouTube
855
Facebook Group
424
Tiktok
41
LinkedIn
9
Snapchat
5

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 7% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
11,660
Phone
1,390

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 25.5% of Big Cartel stores sell Apparel products.
  • 12.5% of Big Cartel stores sell Arts & Entertainment products.
  • 8.8% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 5.4% of Big Cartel stores are in United States
  • 4.0% of Big Cartel stores are in United Kingdom
  • 0.9% of Big Cartel stores are in Australia
  • 0.6% of Big Cartel stores are in Canada
Country
Stores
1,423
1,006
748
529
373
359

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 25 - 49 employees.
Employees
Stores
1 - 9
1
25 - 49
1

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 0.4% of Big Cartel stores sell 1 - 9 different products.
  • 0.1% of Big Cartel stores sell 10 - 24 different products.
  • 0.1% of Big Cartel stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
575
10 - 24
208
25 - 49
166
50 - 99
20
100 - 249
83
250 - 999
3

Top Technologies on Big Cartel Stores

We're tracking 70 different technologies that have 360,555 collective installs on Big Cartel stores.

  • reCAPTCHA is used by 81.4% of Big Cartel stores.
  • Stripe is used by 39.3% of Big Cartel stores.
  • Fastly CDN is used by 38.1% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
133,427
64,468
62,440
49,986
34,073
3,913

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 91.4% of Big Cartel stores have a .com domain.
  • 2.5% of Big Cartel stores have a .co.uk domain.
  • 0.9% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
149,807
.co.uk
4,049
.net
1,413
.com.au
867
.co
816
.org
764
.us
580
.shop
516
.ca
503
.fr
351

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
Berbay Books
60,758
2018/09/28
Amalga Distillery
69,006
2020/04/10
Home
85,595
2020/10/09
WORKING CLASS ZERO
87,558
2018/08/24
shop deen
94,787
2020/04/17

New Big Cartel Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
C&MGlow
2,082,714
2021/07/23
SULLEN DAISY
2,093,380
2021/07/23
acid tone
2,397,947
2021/07/23
Imaginaries Lab
2,641,621
2021/07/23
Wired Resistance
2,793,275
2021/07/23

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 360 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
The Beatles Posters
358,881
Shopify
2021/06/06
Mary Jane Runway
922,297
Shopify
2021/07/09
LABEL TWENTYNINE
943,043
Shopify
2021/07/17
braindrainco
957,535
Shopify
2021/07/17
KeyLine Wear
1,137,152
Shopify
2021/06/27

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 602 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Shopthriftguru
217,530
Shopify
2021/06/06
www.twomindspress.com
252,822
Squarespace
2021/05/08
Chairtastic-SF
256,758
Shopify
2021/05/13
The Artisan Era
403,290
Shopify
2021/07/04
Coinneal Candle Co.
416,358
Shopify
2021/05/22

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Big Cartel stores, create a free account and have a look for yourself.