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The State of Big Cartel in 2025

Updated Apr 25 2025

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 191,477 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 0.2% quarter-over-quarter in 2025 Q1.
  • Big Cartel stores increased 1% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q3
117,347
2020 Q4
135,666
2021 Q1
144,697
2021 Q2
162,271
2021 Q3
166,631
2021 Q4
169,353
2022 Q1
167,785
2022 Q2
165,644
2022 Q3
184,003
2022 Q4
186,199
2023 Q1
190,283
2023 Q2
196,922
2023 Q3
199,047
2023 Q4
186,549
2024 Q1
189,129
2024 Q2
188,744
2024 Q3
190,919
2024 Q4
189,897
2025 Q1
191,163
2025 Q2 (to date)
191,477
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 35.7% of Big Cartel stores.
  • Facebook is used by 20.2% of Big Cartel stores.
  • Twitter is used by 9.5% of Big Cartel stores.
Type
Stores
Instagram
68,410
Facebook
38,648
Twitter
18,216
Pinterest
4,056
YouTube
2,794
Tiktok
2,050
Facebook Group
643
LinkedIn
54
Snapchat
50
WhatsApp
16
Yelp
3

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
5,970
Phone
2,580

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 21.7% of Big Cartel stores sell Apparel products.
  • 11.1% of Big Cartel stores sell Arts & Entertainment products.
  • 7.8% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 63.6% of Big Cartel stores are in United States
  • 14.3% of Big Cartel stores are in United Kingdom
  • 4.4% of Big Cartel stores are in Australia
  • 3.0% of Big Cartel stores are in Canada
Country
Stores
121,791
8,493
5,766
1,036
907
736
631
499

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 100.0% of Big Cartel stores have Unknown employees.
  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 10 - 24 employees.
Employees
Stores
Unknown
191,400
1 - 9
32
10 - 24
9
25 - 49
9
50 - 99
7
100 - 249
7
250 - 999
8
1000 - 4999
3
5000+
2

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 53.3% of Big Cartel stores sell 1 - 9 different products.
  • 1.1% of Big Cartel stores sell 10 - 24 different products.
  • 0.7% of Big Cartel stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
102,056
10 - 24
2,156
25 - 49
1,353
50 - 99
203
100 - 249
499
250 - 999
115
1000 - 4999
25
5000 - 9999
5
10000 - 24999
4
25000 - 99999
3

Top Technologies on Big Cartel Stores

We're tracking 143 different technologies that have 755,127 collective installs on Big Cartel stores.

  • Cloudflare is used by 99.9% of Big Cartel stores.
  • Cloudflare CDN is used by 98.8% of Big Cartel stores.
  • reCAPTCHA is used by 71.7% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
191,349
189,241
137,222
90,065
33,107
2,866

Top Shipping Carriers Used By Big Cartel Stores

  • USPS is used by 4.1% of Big Cartel stores.
  • UPS is used by 1.1% of Big Cartel stores.
  • Royal Mail is used by 1.0% of Big Cartel stores.

Here are the top 10 shipping carriers across all Big Cartel stores.

Shipping Carrier
Stores
USPS
7,840
UPS
2,100
Royal Mail
2,002
Fedex
1,525
Australia Post
660
Canada Post
390
Correos
232
DHL
207
New Zealean Post
45
La Poste
22

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 95.0% of Big Cartel stores have a .com domain.
  • 1.0% of Big Cartel stores have a .co.uk domain.
  • 0.4% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
181,948
.co.uk
1,982
.net
757
.store
748
.com.au
558
.org
521
.ca
437
.co
425
.shop
422
.fr
374

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
Museum of Death
8,413
2016/12/30
american football
33,189
2019/12/06
CatLABS
www.catlabs.info
64,593
2016/12/30
Love Margot
68,108
2022/04/01
www.thenewyorksewingcenter.com
75,279
2019/08/23

New Big Cartel Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
LilianaBead
3,517,218
2025/04/25
Tacky Tulsa
3,578,618
2025/04/25
Legado Café Co.
4,071,909
2025/04/25
Work In Progress Coffee
4,270,961
2025/04/25
Evil Grocery
5,072,510
2025/04/25

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 1,093 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
| MBMB
447,834
Custom Cart
2025/02/27
pinupsmag
454,648
Custom Cart
2025/02/14
Knotwork LA
608,362
Custom Cart
2025/03/25
www.waitimgoated.com
705,170
Custom Cart
2025/03/30
Scout Leather Co.
713,723
Custom Cart
2025/04/21

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 441 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
HauntedStarbucks
167,866
Shopify
2025/02/14
Old Made Good
293,150
Shopify
2025/02/16
Pigeon Post
333,158
Shopify
2025/03/09
TIMELESS BABEZ
713,146
Etsy Pattern
2025/02/25
Missfit
753,511
Shopify
2025/02/03

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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