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The State of Big Cartel in 2022

Updated May 20 2022

Big Cartel is an ecommerce platform for artists and makers.

In this report, we'll cover the following essential statistics on Big Cartel usage.

Download a complete list of Big Cartel stores with a paid account.
Create a free account to get a feel for the data we provide.

Big Cartel Growth

At present, there are 167,145 live stores running on the Big Cartel platform.

Here is the historical growth of stores running Big Cartel.

  • Big Cartel stores increased 1.4% quarter-over-quarter in 2022 Q1.
  • Big Cartel stores increased 25% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
787
2017 Q2
233
2017 Q3
75
2017 Q4
354
2018 Q1
202
2018 Q2
1,773
2018 Q3
14,087
2018 Q4
2,832
2019 Q1
42,904
2019 Q2
3,372
2019 Q3
4,105
2019 Q4
2,620
2020 Q1
2,973
2020 Q2
5,612
2020 Q3
12,629
2020 Q4
16,709
2021 Q1
10,372
2021 Q2
19,369
2021 Q3
7,975
2021 Q4
3,862
2022 Q1
2,254
2022 Q2 (to date)
1,094
Cumulative Stores by Quarter

It's hard to know exactly when a Big Cartel store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Big Cartel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 26.6% of Big Cartel stores.
  • Facebook is used by 19.1% of Big Cartel stores.
  • Twitter is used by 9.4% of Big Cartel stores.
Type
Stores
Instagram
44,511
Facebook
31,939
Twitter
15,640
Pinterest
2,830
YouTube
1,019
Facebook Group
460
Tiktok
67
LinkedIn
11
Yelp
4
Snapchat
4

Contact Information On Big Cartel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 8% of Big Cartel stores have an email on their website
  • 1% of Big Cartel stores provide a phone number on their website
Type
Stores
Email
12,817
Phone
1,596

Top Categories For Big Cartel Stores

Here is the breakdown of industry verticals for stores on Big Cartel.

  • 24.8% of Big Cartel stores sell Apparel products.
  • 12.5% of Big Cartel stores sell Arts & Entertainment products.
  • 8.3% of Big Cartel stores sell Beauty & Fitness products.

Top Countries For Big Cartel Stores

Here are the top countries for stores using Big Cartel.

  • 5.1% of Big Cartel stores are in United States
  • 3.3% of Big Cartel stores are in United Kingdom
  • 0.8% of Big Cartel stores are in Australia
  • 0.6% of Big Cartel stores are in Canada
Country
Stores
1,348
937
764
510
364
314

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of employees.

  • 0.0% of Big Cartel stores have 1 - 9 employees.
  • 0.0% of Big Cartel stores have 10 - 24 employees.
  • 0.0% of Big Cartel stores have 25 - 49 employees.
Employees
Stores
1 - 9
5
10 - 24
1
25 - 49
1

Number Of Products Sold For Big Cartel Stores

Here is the breakdown of Big Cartel stores by the number of products that they sell.

  • 0.8% of Big Cartel stores sell 1 - 9 different products.
  • 0.3% of Big Cartel stores sell 10 - 24 different products.
  • 0.2% of Big Cartel stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,389
10 - 24
449
25 - 49
342
50 - 99
44
100 - 249
159
250 - 999
11
1000 - 4999
1
250000+
2

Top Technologies on Big Cartel Stores

We're tracking 96 different technologies that have 367,930 collective installs on Big Cartel stores.

  • reCAPTCHA is used by 78.9% of Big Cartel stores.
  • Fastly CDN is used by 40.6% of Big Cartel stores.
  • Stripe is used by 40.1% of Big Cartel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Big Cartel stores.

Technology
Stores
131,884
67,931
66,993
51,777
34,166
3,445

Top Shipping Carriers Used By Big Cartel Stores

  • USPS is used by 4.0% of Big Cartel stores.
  • Royal Mail is used by 1.2% of Big Cartel stores.
  • UPS is used by 0.5% of Big Cartel stores.

Here are the top 10 shipping carriers across all Big Cartel stores.

Shipping Carrier
Stores
USPS
6,611
Royal Mail
2,034
UPS
874
Australia Post
687
Fedex
539
Canada Post
341
Correos
176
New Zealean Post
32
Japan Post
26
DHL
22

Big Cartel Store Top-level Domain Distribution

.com is the most popular top-level domain for Big Cartel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 93.0% of Big Cartel stores have a .com domain.
  • 1.9% of Big Cartel stores have a .co.uk domain.
  • 0.7% of Big Cartel stores have a .net domain.
Top-level Domain
Stores
.com
155,372
.co.uk
3,102
.net
1,123
.com.au
800
.co
629
.org
617
.shop
500
.us
467
.ca
426
.fr
352

Top Big Cartel Stores

Here are the top stores, powered by Big Cartel, ordered by store rank.

Name
Domain
Rank
Created
Loltyler1.com
27,567
2018/05/18
| g Heavy Industries
36,379
2018/11/16
5060™ by Machine56
40,097
2019/04/19
/ Sir Mitchell
83,202
2016/12/30
CatLABS
83,846
2016/12/30

New Big Cartel Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
litulla
1,683,382
2022/05/20
Elite Mentality Clothing
2,694,822
2022/05/20
Britni Products
2,883,417
2022/05/20
Kathryn Hopkins Photography
3,851,463
2022/05/20
Stitching Life
4,411,931
2022/05/20

Stores Switching to Big Cartel From Other Platforms

Over the last 90 days, Big Cartel has taken 314 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Big Cartel from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Wayward Silver & Hexcraft
299,406
Etsy Pattern
2022/05/02
Cheyma
523,477
Wix
2022/04/29
Tiger
983,744
WooCommerce
2022/05/12
Turnback
1,290,896
Etsy Pattern
2022/02/28
Quiet Coast Goods
1,546,483
Shopify
2022/04/16

Stores Switching from Big Cartel To Other Platforms

Over the last 90 days, Big Cartel has lost 372 merchants to competitive platforms.

Here are the top Big Cartel stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Steady Hands
30,963
Shopify
2022/04/18
Impossible Conversations
193,383
Shopify
2022/04/11
michellepatterns.com
273,400
Squarespace
2022/03/08
Pink Pony Design
324,248
Shopify
2022/04/04
Earthenwood Studio
363,888
Square Online
2022/03/08

Get more insights on Big Cartel stores

Our search interface is easy to use and helps you find the Big Cartel stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Big Cartel stores, create a free account and have a look for yourself.