Check out our free Chrome Extension.

The State of WooCommerce in 2025

Updated May 9 2025

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth

At present, there are 4,653,107 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 1.1% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores decreased -2% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q1
1,435,039
2020 Q2
1,507,417
2020 Q3
1,695,661
2020 Q4
1,770,544
2021 Q1
2,053,586
2021 Q2
2,354,554
2021 Q3
2,734,432
2021 Q4
3,207,564
2022 Q1
3,542,209
2022 Q2
3,740,925
2022 Q3
3,828,917
2022 Q4
3,902,868
2023 Q1
3,966,269
2023 Q2
4,162,363
2023 Q3
4,406,844
2023 Q4
4,573,529
2024 Q1
4,688,077
2024 Q2
4,776,386
2024 Q3
4,676,204
2024 Q4
4,748,170
2025 Q1
4,601,177
2025 Q2 (to date)
4,653,107
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q20500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 37.8% of WooCommerce stores.
  • Facebook is used by 35.5% of WooCommerce stores.
  • YouTube is used by 12.7% of WooCommerce stores.
Type
Stores
Instagram
1,759,716
Facebook
1,653,348
YouTube
588,740
Twitter
467,171
LinkedIn
339,512
WhatsApp
311,887
Tiktok
169,137
Pinterest
135,029
Facebook Group
46,725
Yelp
11,178
Snapchat
5,370

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of WooCommerce stores provide a phone number on their website
  • 55% of WooCommerce stores have an email on their website
Type
Stores
Phone
2,556,813
Email
2,543,063

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 5.3% of WooCommerce stores sell Home & Garden products.
  • 4.8% of WooCommerce stores sell Apparel products.
  • 3.7% of WooCommerce stores sell Business & Industrial products.
Category
Stores
245,809
222,486
150,007
118,351
87,282
84,795
68,049
52,590
26,895
Home & GardenApparelBusiness & IndustrialFood & DrinkPeople & SocietyBeauty & FitnessHealthArts & EntertainmentJobs & EducationComputersSportsAutos & VehiclesTravelInternetConsumer ElectronicsToys & HobbiesPets & AnimalsBooks & Literature

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 9.1% of WooCommerce stores are in United States
  • 3.7% of WooCommerce stores are in United Kingdom
  • 2.9% of WooCommerce stores are in India
  • 2.4% of WooCommerce stores are in Italy
Country
Stores
422,024
171,056
135,274
112,726
111,222
107,891
105,563
101,021
99,125
United StatesUnited KingdomIndiaItalyGermanyNetherlandsFranceBrazilSpain

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 6.2% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.1% of WooCommerce stores have installed the WooPayments WooCommerce app.
  • 1.1% of WooCommerce stores have installed the WooCommerce Subscriptions WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 703,403 installs for 45 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 98.5% of WooCommerce stores have Unknown employees.
  • 0.7% of WooCommerce stores have 1 - 9 employees.
  • 0.3% of WooCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
4,581,003
1 - 9
31,336
10 - 24
13,327
25 - 49
8,102
50 - 99
5,761
100 - 249
5,465
250 - 999
4,503
1000 - 4999
2,705
5000+
905
Unknown

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 38.7% of WooCommerce stores sell 1 - 9 different products.
  • 8.7% of WooCommerce stores sell 25 - 49 different products.
  • 7.5% of WooCommerce stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
1,800,118
10 - 24
349,727
25 - 49
402,713
50 - 99
102,030
100 - 249
336,129
250 - 999
212,858
1000 - 4999
67,173
5000 - 9999
14,183
10000 - 24999
12,405
25000 - 99999
6,894
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 745 different technologies that have 19,665,166 collective installs on WooCommerce stores.

  • Wordpress is used by 94.4% of WooCommerce stores.
  • Google Tag Manager is used by 36.3% of WooCommerce stores.
  • Yoast is used by 35.2% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
4,391,731
1,691,046
1,639,099
1,616,204
1,237,977
1,095,635
1,083,493
609,713

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 1.7% of WooCommerce stores.
  • USPS is used by 1.5% of WooCommerce stores.
  • Fedex is used by 1.3% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
80,439
USPS
71,583
Fedex
59,594
Royal Mail
20,573
Correos
17,025
Australia Post
12,063
Canada Post
7,297
DHL
6,268
InPost
4,434
PostNord
3,674

Top WooCommerce Themes

  • The astra theme is used by 11.4% of WooCommerce stores and is the most popular theme.
  • The hello-elementor theme is used by 7.1% of WooCommerce stores and is the second most popular theme.
  • The flatsome theme is used by 6.2% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
528,801
hello-elementor
330,779
flatsome
290,776
Unknown
275,350
divi
240,208
woodmart
220,230
oceanwp
75,440
storefront
66,801
blocksy
60,711
avada
57,945
astrahello-elementorflatsomeUnknowndiviwoodmartoceanwpstorefrontblocksyavada

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 48.5% of WooCommerce stores have a .com domain.
  • 2.7% of WooCommerce stores have a .shop domain.
  • 2.5% of WooCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,257,296
.shop
125,024
.co.uk
115,594
.org
102,638
.de
98,173
.nl
97,653
.com.br
91,936
.it
90,217
.fr
81,561
.net
72,500
.com.shop.co.uk.org.de.nl.com.br.it.fr.net

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Golden Corral
201
2016/12/30
The Oaklandside
243
2020/06/26
maps.org
381
2016/12/30
www.bobmarley.com
555
2018/07/20
Military OneSource
695
2018/10/19

New WooCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
inktat2.com
45,214
2025/05/09
Peony and Parakeet
123,963
2025/05/09
Glencairn Crystal
157,991
2025/05/09
Wyckoff Country Club
164,790
2025/05/09
Zwierzaki Nad Potokiem
201,595
2025/05/09

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 20,068 merchants from competitive ecommerce platforms.

Platform
Stores
6,711
4,668
2,943
701
422
293
ShopifyCustom CartWixPrestaShopSquarespaceOpenCartMagentoGoDaddy Online StoreEcwid

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
China Digital Times
3,417
Custom Cart
2025/04/29
Neurodivergent Insights
3,749
Squarespace
2025/03/11
Big Ass Fans
4,407
Custom Cart
2025/05/09
Sparkling Ice
7,466
Custom Cart
2025/04/01
BigRentz
7,571
Custom Cart
2025/04/04

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 21,668 merchants to competitive platforms.

Platform
Stores
9,631
6,486
1,075
400
345
226
141
ShopifyCustom CartWixTiendanubeOdooPrestaShopOpenCartSquarespace

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
JM Bullion
846
Custom Cart
2025/03/20
Joy The Baker
2,785
Custom Cart
2025/02/19
Pedego
3,182
Shopify
2025/03/25
Imperial
3,192
Shopify
2025/03/05
TrueNAS
3,940
Custom Cart
2025/04/08

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.