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The State of WooCommerce in 2025

Updated Mar 21 2025

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
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WooCommerce Growth

At present, there are 4,597,819 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores decreased -3.2% quarter-over-quarter in 2024 Q4.
  • WooCommerce stores increased 4% year-over-year in 2024 Q4.
Quarter
Active Stores
2020 Q1
1,435,039
2020 Q2
1,507,417
2020 Q3
1,695,661
2020 Q4
1,770,544
2021 Q1
2,053,586
2021 Q2
2,354,554
2021 Q3
2,734,432
2021 Q4
3,207,564
2022 Q1
3,542,209
2022 Q2
3,740,925
2022 Q3
3,828,917
2022 Q4
3,902,868
2023 Q1
3,966,269
2023 Q2
4,162,363
2023 Q3
4,406,844
2023 Q4
4,573,529
2024 Q1
4,688,077
2024 Q2
4,776,386
2024 Q3
4,676,204
2024 Q4
4,748,170
2025 Q1 (to date)
4,597,819
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q10500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 37.9% of WooCommerce stores.
  • Facebook is used by 36.1% of WooCommerce stores.
  • YouTube is used by 12.7% of WooCommerce stores.
Type
Stores
Instagram
1,743,663
Facebook
1,658,204
YouTube
584,443
Twitter
471,125
LinkedIn
335,563
WhatsApp
282,692
Tiktok
160,182
Pinterest
136,263
Facebook Group
47,056
Yelp
11,253
Snapchat
5,244

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of WooCommerce stores provide a phone number on their website
  • 55% of WooCommerce stores have an email on their website
Type
Stores
Phone
2,530,638
Email
2,521,132

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 5.2% of WooCommerce stores sell Home & Garden products.
  • 4.8% of WooCommerce stores sell Apparel products.
  • 3.7% of WooCommerce stores sell Business & Industrial products.
Category
Stores
241,042
220,451
149,503
117,331
86,125
82,946
66,835
55,636
26,554
Home & GardenApparelBusiness & IndustrialFood & DrinkPeople & SocietyBeauty & FitnessHealthArts & EntertainmentJobs & EducationComputersSportsAutos & VehiclesTravelInternetConsumer ElectronicsToys & HobbiesPets & AnimalsBooks & Literature

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 9.2% of WooCommerce stores are in United States
  • 3.7% of WooCommerce stores are in United Kingdom
  • 2.9% of WooCommerce stores are in India
  • 2.4% of WooCommerce stores are in Italy
Country
Stores
421,419
170,832
131,682
112,089
110,011
107,646
104,986
100,481
98,097
United StatesUnited KingdomIndiaItalyGermanyNetherlandsFranceBrazilSpain

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 6.5% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.1% of WooCommerce stores have installed the WooPayments WooCommerce app.
  • 1.1% of WooCommerce stores have installed the PayPal Payments WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 715,885 installs for 45 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 98.4% of WooCommerce stores have Unknown employees.
  • 0.7% of WooCommerce stores have 1 - 9 employees.
  • 0.3% of WooCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
4,526,021
1 - 9
31,281
10 - 24
13,346
25 - 49
8,068
50 - 99
5,678
100 - 249
5,401
250 - 999
4,425
1000 - 4999
2,697
5000+
902
Unknown

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 35.6% of WooCommerce stores sell 1 - 9 different products.
  • 8.7% of WooCommerce stores sell 25 - 49 different products.
  • 8.5% of WooCommerce stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
1,638,692
10 - 24
389,795
25 - 49
399,421
50 - 99
103,646
100 - 249
343,045
250 - 999
218,620
1000 - 4999
68,033
5000 - 9999
14,454
10000 - 24999
12,743
25000 - 99999
7,624
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 730 different technologies that have 19,510,202 collective installs on WooCommerce stores.

  • Wordpress is used by 94.5% of WooCommerce stores.
  • Google Tag Manager is used by 36.3% of WooCommerce stores.
  • Yoast is used by 35.6% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
4,344,168
1,669,543
1,637,341
1,604,419
1,214,676
1,100,256
1,059,045
571,497

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 1.7% of WooCommerce stores.
  • USPS is used by 1.5% of WooCommerce stores.
  • Fedex is used by 1.2% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
79,344
USPS
68,967
Fedex
57,117
Royal Mail
20,757
Correos
16,763
Australia Post
12,646
Canada Post
7,885
DHL
5,101
InPost
4,264
PostNord
3,574

Top WooCommerce Themes

  • The astra theme is used by 11.3% of WooCommerce stores and is the most popular theme.
  • The hello-elementor theme is used by 7.0% of WooCommerce stores and is the second most popular theme.
  • The flatsome theme is used by 6.0% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
521,635
hello-elementor
319,975
flatsome
277,756
Unknown
273,479
divi
241,233
woodmart
214,356
oceanwp
76,331
storefront
68,289
avada
58,394
blocksy
57,296
astrahello-elementorflatsomeUnknowndiviwoodmartoceanwpstorefrontavadablocksy

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 48.2% of WooCommerce stores have a .com domain.
  • 2.9% of WooCommerce stores have a .shop domain.
  • 2.5% of WooCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,217,570
.shop
135,613
.co.uk
115,644
.org
102,020
.nl
97,447
.de
97,225
.com.br
90,700
.it
89,830
.fr
80,880
.net
72,070
.com.shop.co.uk.org.nl.de.com.br.it.fr.net

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Golden Corral
1,192
2016/12/30
www.bobmarley.com
1,846
2018/07/20
Dogster
2,055
2017/10/27
Minimalist Baker
2,152
2017/10/27
Mint Mobile
2,164
2018/05/04

New WooCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Reyma
181,832
2025/03/21
www.fibrosicisticaricerca.it
240,112
2025/03/21
Seafair Pirates
266,304
2025/03/21
mrcu.com
334,614
2025/03/21
AMJ AGRO
427,292
2025/03/21

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 20,514 merchants from competitive ecommerce platforms.

Platform
Stores
7,075
4,805
3,095
588
379
326
186
ShopifyCustom CartWixPrestaShopSquarespaceOpenCartMagentoEcwidGoDaddy Online Store

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Big Ass Fans
5,566
Custom Cart
2025/01/18
Neurodivergent Insights
6,454
Squarespace
2025/03/11
Neurodivergent Insights
6,455
Squarespace
2025/02/03
BigRentz
8,063
Custom Cart
2025/03/20
Jiffy
8,599
Custom Cart
2025/01/07

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 19,546 merchants to competitive platforms.

Platform
Stores
8,800
5,946
472
345
342
267
ShopifyCustom CartWixTiendanubeOpenCartOdooSquarespacePrestaShop

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Free shipping JM Bullion
2,231
Custom Cart
2025/03/20
Pro Football Network, LLC
2,943
Custom Cart
2025/02/21
Expand Furniture
4,025
Shopify
2025/03/07
International Cat Care
4,648
Custom Cart
2025/01/30
Spartanburg International Airport (GSP)
7,609
Custom Cart
2025/01/22

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.