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The State of WooCommerce in 2024

Updated Mar 15 2024

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
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WooCommerce Growth

At present, there are 4,680,408 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 10.3% quarter-over-quarter in 2023 Q4.
  • WooCommerce stores increased 54% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q1
1,435,039
2020 Q2
1,507,417
2020 Q3
1,695,661
2020 Q4
1,770,544
2021 Q1
2,053,586
2021 Q2
2,354,554
2021 Q3
2,734,432
2021 Q4
3,207,564
2022 Q1
3,542,209
2022 Q2
3,740,925
2022 Q3
3,828,917
2022 Q4
3,902,868
2023 Q1
3,966,269
2023 Q2
4,162,363
2023 Q3
4,406,844
2023 Q4
4,573,529
2024 Q1 (to date)
4,680,408
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 38.3% of WooCommerce stores.
  • Instagram is used by 36.8% of WooCommerce stores.
  • YouTube is used by 12.2% of WooCommerce stores.
Type
Stores
Facebook
1,794,419
Instagram
1,723,894
YouTube
570,244
Twitter
513,321
LinkedIn
319,449
WhatsApp
258,307
Pinterest
158,109
Tiktok
138,513
Facebook Group
51,075
Yelp
12,014
Snapchat
5,097

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of WooCommerce stores provide a phone number on their website
  • 53% of WooCommerce stores have an email on their website
Type
Stores
Phone
2,488,042
Email
2,473,506

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 5.4% of WooCommerce stores sell Apparel products.
  • 5.4% of WooCommerce stores sell Home & Garden products.
  • 3.6% of WooCommerce stores sell Business & Industrial products.
Category
Stores
253,550
252,756
157,573
120,476
97,434
85,804
64,189
55,120

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 9.5% of WooCommerce stores are in United States
  • 3.9% of WooCommerce stores are in United Kingdom
  • 2.6% of WooCommerce stores are in India
  • 2.4% of WooCommerce stores are in Italy
Country
Stores
446,131
182,337
120,251
113,455
109,482
109,285
103,574
101,641
94,637

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 7.0% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 3.1% of WooCommerce stores have installed the WooPayments WooCommerce app.
  • 1.9% of WooCommerce stores have installed the PayPal Payments WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 856,673 installs for 45 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 98.5% of WooCommerce stores have Unknown employees.
  • 0.7% of WooCommerce stores have 1 - 9 employees.
  • 0.3% of WooCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
4,608,876
1 - 9
31,300
10 - 24
12,962
25 - 49
7,866
50 - 99
5,654
100 - 249
5,358
250 - 999
4,610
1000 - 4999
2,844
5000+
938

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 29.4% of WooCommerce stores sell 1 - 9 different products.
  • 9.4% of WooCommerce stores sell 10 - 24 different products.
  • 8.3% of WooCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,375,172
10 - 24
438,537
25 - 49
387,141
50 - 99
105,644
100 - 249
360,021
250 - 999
225,655
1000 - 4999
60,897
5000 - 9999
12,955
10000 - 24999
11,087
25000 - 99999
6,929

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 622 different technologies that have 13,838,197 collective installs on WooCommerce stores.

  • Yoast is used by 36.5% of WooCommerce stores.
  • Google Tag Manager is used by 34.6% of WooCommerce stores.
  • Google Adsense is used by 33.6% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,708,357
1,618,413
1,572,149
1,225,699
917,629
683,516
556,265
508,681

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 2.2% of WooCommerce stores.
  • Fedex is used by 2.0% of WooCommerce stores.
  • USPS is used by 2.0% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
102,712
Fedex
93,279
USPS
93,250
Royal Mail
24,911
Correos
16,889
Australia Post
14,879
Canada Post
8,063
DHL
4,766
InPost
3,667
PostNord
3,665

Top WooCommerce Themes

  • The astra theme is used by 10.4% of WooCommerce stores and is the most popular theme.
  • The flatsome theme is used by 8.2% of WooCommerce stores and is the second most popular theme.
  • The divi theme is used by 5.5% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
485,159
flatsome
384,331
divi
257,171
hello-elementor
251,292
Unknown
242,232
woodmart
169,588
oceanwp
87,497
storefront
84,582
avada
66,407
porto
46,803

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.5% of WooCommerce stores have a .com domain.
  • 2.6% of WooCommerce stores have a .co.uk domain.
  • 2.2% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
2,362,110
.co.uk
122,716
.org
103,228
.nl
98,669
.de
96,330
.com.br
93,645
.it
90,148
.fr
79,770
.net
77,536
.com.au
75,737

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Golden Corral
176
2016/12/30
Minimalist Baker
230
2017/10/27
Days Of The Year
339
2016/12/30
TGI Fridays
342
2016/12/30
Planet Natural Garden Supply
374
2016/12/30

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.cpcdiagnostics.in
321,123
2024/03/15
Plakater
354,658
2024/03/15
Pivô
383,922
2024/03/15
www.kolbehsandiego.com
419,640
2024/03/15
Dr Leenarts Dermatologin
538,164
2024/03/15

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 24,445 merchants from competitive ecommerce platforms.

Platform
Stores
8,884
5,719
3,801
703
399
296

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Marion’s Kitchen
1,483
Custom Cart
2024/01/18
gaslamp.org
2,381
Custom Cart
2024/03/14
Rethinking The Future
2,622
Custom Cart
2024/01/11
DansDeals
3,272
Custom Cart
2024/01/30
Pet Keen
5,713
Custom Cart
2024/01/02

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 17,201 merchants to competitive platforms.

Platform
Stores
7,322
5,915
420
220
220
162
160

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Walther Arms
931
Custom Cart
2024/01/24
DrScholls
1,234
Shopify
2024/03/14
Australian Geographic
1,568
Shopify
2023/12/22
The Conscious Plant Kitchen
2,336
Custom Cart
2024/01/03
Liquitex
2,584
Shopify
2024/03/01

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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