The State of WooCommerce

WooCommerce is an open-source e-commerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

Because WooCommerce hosting is decentralized, it is a little more difficult to identify all merchants using WooCommerce. At present, we are aware of 1,828,719 live stores running on the WooCommerce platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running WooCommerce.

Quarter
New Active Stores
2017 Q1
28,903
2017 Q2
65,422
2017 Q3
31,266
2017 Q4
21,949
2018 Q1
63,721
2018 Q2
257,611
2018 Q3
91,073
2018 Q4
89,259
2019 Q1
176,199
2019 Q2
97,242
2019 Q3
102,368
2019 Q4
96,101
2020 Q1
179,846
2020 Q2
105,837
2020 Q3
82,331
2020 Q4
81,062
2021 Q1 (to date)
1,887
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by WooCommerce, ordered by worldwide store rank.

Name
Domain
Rank
Created
Minimalist Baker
6,110
2017/10/27
groovyPost
6,509
2017/01/27
Craftsy.com
6,793
2020/08/28
WPML
6,963
2019/10/11
Intellipaat
7,267
2016/12/30

New Stores

WooCommerce continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Jessica Adams
15,779
2021/01/15
SalesDrive, LLC
23,397
2021/01/15
Stylist
24,210
2021/01/15
www.starbucks.co.th
43,431
2021/01/15
Ekbote Furniture
46,695
2021/01/15

Platform Wins

Over the last 90 days, WooCommerce has taken 7,213 merchants from competitive platforms.

Platform
Stores
4,568
978
477
101
15

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
befores & afters
17,281
Ecwid
2020/12/10
Shopping With Deals
17,938
Shopify
2020/11/02
Mujjo
17,995
Magento
2020/12/27
Cécile & Jeanne
19,511
PrestaShop
2020/12/15
Cackle Hatchery®
19,593
Magento
2020/10/29

Platform Losses

Over the last 90 days, WooCommerce has lost 2,539 merchants to competitive platforms.

Platform
Stores
1,662
151
132
103

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Garden of Life
2,473
Magento
2020/12/13
www.mac-center.com
3,322
Oracle CX Commerce
2020/12/20
Buy Marijuana Seeds Online
4,982
Magento
2021/01/13
Tasty Yummies
5,147
Shopify
2020/11/21
Primal Pooch
5,492
Shopify
2020/11/27

Top WooCommerce Apps

There are 437 apps in the WooCommerce Extension Store.

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 505,813 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on WooCommerce.

Category
Stores
None
1,162,906
89,614
86,489
80,988
38,854
34,793
20,313
16,551
13,933

Employee Breakdown

Here is the breakdown of WooCommerce stores by the number of employees.

Employees
Stores
1 - 9
5,976
10 - 24
2,308
25 - 49
1,235
50 - 99
765
100 - 249
550
250 - 999
289
1000 - 4999
57
5000+
2

Country Breakdown

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
478,348
None
189,520
104,756
94,948
87,300
78,129
73,530
46,066

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter and Instagram have significant presence within the WooCommerce install base, with Instagram especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of WooCommerce stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of WooCommerce stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
1,037,073
56%
Facebook
993,791
54%
Phone
985,292
53%
Instagram
713,717
39%
YouTube
274,447
15%
LinkedIn
134,286
7%
Pinterest
99,979
5%
Twitter
68,567
3%
Tiktok
1,906
0%
Snapchat
1,770
0%

Third-Party Technologies

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store. We're tracking 200 different technologies that have 3,116,471 collective installs on WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
894,269
387,186
325,259
117,814
110,918
40,205
35,652
27,814

Themes

We're currently tracking over 500 different WooCommerce themes. Here are the top themes.

Theme Name
Stores
divi
114,487
flatsome
100,175
Unknown
72,678
astra
61,969
avada
60,437
storefront
53,692
oceanwp
31,943
enfold
29,958
betheme
23,617
dt-the7
21,710

Top-level Domain Distribution

The vast majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
859,972
.co.uk
62,972
.nl
59,968
.org
53,489
.de
52,114
.it
48,089
.com.au
44,835
.ru
35,016
.net
34,565
.fr
33,603

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.