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The State of WooCommerce in 2025

Updated Apr 25 2025

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth

At present, there are 4,650,399 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 1.1% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores decreased -2% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q1
1,435,039
2020 Q2
1,507,417
2020 Q3
1,695,661
2020 Q4
1,770,544
2021 Q1
2,053,586
2021 Q2
2,354,554
2021 Q3
2,734,432
2021 Q4
3,207,564
2022 Q1
3,542,209
2022 Q2
3,740,925
2022 Q3
3,828,917
2022 Q4
3,902,868
2023 Q1
3,966,269
2023 Q2
4,162,363
2023 Q3
4,406,844
2023 Q4
4,573,529
2024 Q1
4,688,077
2024 Q2
4,776,386
2024 Q3
4,676,204
2024 Q4
4,748,170
2025 Q1
4,601,177
2025 Q2 (to date)
4,650,399
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 37.8% of WooCommerce stores.
  • Facebook is used by 35.6% of WooCommerce stores.
  • YouTube is used by 12.6% of WooCommerce stores.
Type
Stores
Instagram
1,757,551
Facebook
1,655,339
YouTube
587,648
Twitter
468,566
LinkedIn
338,296
WhatsApp
288,073
Tiktok
166,494
Pinterest
135,462
Facebook Group
46,845
Yelp
11,182
Snapchat
5,346

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of WooCommerce stores provide a phone number on their website
  • 55% of WooCommerce stores have an email on their website
Type
Stores
Phone
2,552,998
Email
2,542,487

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 5.3% of WooCommerce stores sell Home & Garden products.
  • 4.8% of WooCommerce stores sell Apparel products.
  • 3.7% of WooCommerce stores sell Business & Industrial products.
Category
Stores
245,780
223,290
150,192
118,247
87,272
84,163
67,882
52,678
26,772

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 9.1% of WooCommerce stores are in United States
  • 3.7% of WooCommerce stores are in United Kingdom
  • 2.9% of WooCommerce stores are in India
  • 2.4% of WooCommerce stores are in Italy
Country
Stores
422,837
171,178
134,416
112,546
110,891
107,864
105,430
101,663
98,939

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 6.3% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.1% of WooCommerce stores have installed the WooPayments WooCommerce app.
  • 1.1% of WooCommerce stores have installed the PayPal Payments WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 707,135 installs for 46 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 98.4% of WooCommerce stores have Unknown employees.
  • 0.7% of WooCommerce stores have 1 - 9 employees.
  • 0.3% of WooCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
4,578,261
1 - 9
31,398
10 - 24
13,340
25 - 49
8,089
50 - 99
5,739
100 - 249
5,482
250 - 999
4,484
1000 - 4999
2,700
5000+
906

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 38.5% of WooCommerce stores sell 1 - 9 different products.
  • 8.7% of WooCommerce stores sell 25 - 49 different products.
  • 7.6% of WooCommerce stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
1,792,228
10 - 24
353,372
25 - 49
404,459
50 - 99
102,664
100 - 249
338,281
250 - 999
214,561
1000 - 4999
67,643
5000 - 9999
14,276
10000 - 24999
12,479
25000 - 99999
6,979

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 742 different technologies that have 19,658,992 collective installs on WooCommerce stores.

  • Wordpress is used by 94.4% of WooCommerce stores.
  • Google Tag Manager is used by 36.3% of WooCommerce stores.
  • Yoast is used by 35.3% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
4,390,027
1,686,731
1,639,423
1,613,305
1,231,489
1,096,266
1,076,843
600,010

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 1.7% of WooCommerce stores.
  • USPS is used by 1.5% of WooCommerce stores.
  • Fedex is used by 1.3% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
80,093
USPS
71,241
Fedex
58,929
Royal Mail
20,550
Correos
17,069
Australia Post
12,035
Canada Post
7,315
DHL
5,271
InPost
4,378
PostNord
3,645

Top WooCommerce Themes

  • The astra theme is used by 11.4% of WooCommerce stores and is the most popular theme.
  • The hello-elementor theme is used by 7.1% of WooCommerce stores and is the second most popular theme.
  • The flatsome theme is used by 6.2% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
528,821
hello-elementor
329,343
flatsome
289,277
Unknown
274,899
divi
240,997
woodmart
218,577
oceanwp
75,859
storefront
67,365
blocksy
60,085
avada
58,057

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 48.4% of WooCommerce stores have a .com domain.
  • 2.8% of WooCommerce stores have a .shop domain.
  • 2.5% of WooCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,252,631
.shop
128,756
.co.uk
115,676
.org
102,558
.de
97,946
.nl
97,710
.com.br
92,356
.it
90,125
.fr
81,459
.net
72,580

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Golden Corral
198
2016/12/30
The Oaklandside
297
2020/06/26
www.bobmarley.com
408
2018/07/20
Military OneSource
724
2018/10/19
Mint Mobile
750
2018/05/04

New WooCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
HBTat2
88,647
2025/04/25
Spider Hoodie
182,136
2025/04/25
behtamusic.ir
187,463
2025/04/25
Voltex Heated Vest
203,583
2025/04/25
The Making of Madrid
209,748
2025/04/25

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 21,301 merchants from competitive ecommerce platforms.

Platform
Stores
7,061
5,094
3,044
1,008
697
459
319

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Neurodivergent Insights
3,667
Squarespace
2025/03/11
Armored Republic
5,674
Magento
2025/02/06
TechBullion
6,766
Custom Cart
2025/02/14
Sparkling Ice
7,403
Custom Cart
2025/04/01
BigRentz
7,548
Custom Cart
2025/04/04

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 21,825 merchants to competitive platforms.

Platform
Stores
9,558
6,712
911
399
371
248

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
JM Bullion
895
Custom Cart
2025/03/20
Pedego
3,084
Shopify
2025/03/25
Imperial
3,204
Shopify
2025/03/05
China Digital Times
3,322
Custom Cart
2025/04/22
International Cat Care
3,841
Custom Cart
2025/01/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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