The State of WooCommerce

WooCommerce is an open-source e-commerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

Because WooCommerce hosting is decentralized, it is a little more difficult to identify all merchants using WooCommerce. At present, we are aware of 1,585,429 live stores running on the WooCommerce platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running WooCommerce.

Quarter
New Active Stores
2017 Q1
27,669
2017 Q2
62,002
2017 Q3
30,399
2017 Q4
20,982
2018 Q1
61,862
2018 Q2
248,367
2018 Q3
88,839
2018 Q4
87,356
2019 Q1
172,422
2019 Q2
89,743
2019 Q3
98,065
2019 Q4
90,932
2020 Q1
176,005
2020 Q2
73,424
2020 Q3 (to date)
23,618
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by WooCommerce, ordered by worldwide store rank.

Name
Domain
Rank
Created
FaraDars
18
2017/01/27
WooCommerce
827
2016/12/30
btemplates.com
1,050
2018/06/08
www.americaventas.com
1,122
2020/04/03
www.gktoday.in
1,211
2017/02/24

New Stores

WooCommerce continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.emeraldcityguitars.com
26,172
2020/07/31
blackphoenixalchemylab.com
33,435
2020/07/31
www.freshette.com
34,762
2020/07/31
djdeals.com
36,967
2020/07/31
www.gritsbits.com
44,595
2020/07/31

Platform Wins

Over the last 90 days, WooCommerce has taken 8,546 merchants from competitive platforms.

Platform
Stores
5,717
1,280
537
18

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Rolling Paper Depot
17,457
Magento
2020/06/30
SilencerCo
18,116
Magento
2020/07/12
www.owlcam.com
20,509
Shopify
2020/06/07
themagshack.com
20,659
Big Commerce
2020/07/24
Anime Dakimakura Pillow Shop | Fast, Free Shipping, Dakimakura Pillow & Cover shop, pillow For sale, Dakimakura Japan Store, Buy Custom Hugging Pillow Cover
20,894
Shopify
2020/06/07

Platform Losses

Over the last 90 days, WooCommerce has lost 2,083 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
iHealth Labs
475
Shopify
2020/07/17
NiteRider Technical Lighting
808
Shopify
2020/05/22
Seletti
3,307
Magento
2020/06/10
Twisted Lily
4,670
Shopify
2020/05/17
Home page
5,162
Magento
2020/07/24

Top WooCommerce Apps

There are 439 apps in the WooCommerce Extension Store.

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 467,313 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on WooCommerce.

Category
Stores
None
1,021,640
76,127
74,753
68,893
32,095
30,356
16,706
14,311
11,629

Employee Breakdown

Here is the breakdown of WooCommerce stores by the number of employees.

Employees
Stores
1 - 9
3,122
10 - 24
2,856
25 - 49
1,146
50 - 99
706
100 - 249
449
250 - 999
251
1000 - 4999
51
5000+
1

Country Breakdown

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
326,020
246,338
63,184
62,955
59,940
58,066
53,381
50,747

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter and Instagram have significant presence within the WooCommerce install base, with Instagram especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of WooCommerce stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of WooCommerce stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
871,535
54%
Phone
859,935
54%
Facebook
821,367
51%
Instagram
573,584
36%
Twitter
283,397
17%
YouTube
225,998
14%
LinkedIn
107,214
6%
Pinterest
85,594
5%
Snapchat
1,532
0%
Tiktok
705
0%

Third-Party Technologies

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store. We're tracking 141 different technologies that have 2,557,298 collective installs on WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
774,039
308,407
253,637
108,810
77,301
34,686
25,235
23,008

Themes

We're currently tracking over 500 different WooCommerce themes. Here are the top themes.

Theme Name
Stores
divi
96,123
flatsome
82,634
avada
54,215
Unknown
49,898
storefront
48,857
astra
38,537
enfold
28,197
oceanwp
24,095
betheme
21,731
dt-the7
19,762

Top-level Domain Distribution

The vast majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
743,472
.co.uk
55,447
.nl
53,670
.org
47,589
.de
46,226
.it
42,048
.com.au
39,792
.net
31,137
.ru
30,862
.fr
28,254

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.