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The State of WooCommerce in 2022

Updated May 20 2022

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth

At present, there are 3,653,596 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 5.5% quarter-over-quarter in 2022 Q1.
  • WooCommerce stores increased 33% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
31,898
2017 Q2
77,218
2017 Q3
35,923
2017 Q4
27,617
2018 Q1
71,224
2018 Q2
270,369
2018 Q3
104,838
2018 Q4
102,638
2019 Q1
183,429
2019 Q2
114,188
2019 Q3
123,767
2019 Q4
124,416
2020 Q1
178,460
2020 Q2
160,477
2020 Q3
163,326
2020 Q4
222,748
2021 Q1
334,524
2021 Q2
243,679
2021 Q3
224,664
2021 Q4
222,975
2022 Q1
181,529
2022 Q2 (to date)
142,862
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 42.7% of WooCommerce stores.
  • Instagram is used by 35.5% of WooCommerce stores.
  • Twitter is used by 13.6% of WooCommerce stores.
Type
Stores
Facebook
1,561,843
Instagram
1,297,525
Twitter
495,731
YouTube
454,283
LinkedIn
225,729
Pinterest
145,966
Facebook Group
43,433
Tiktok
27,121
Yelp
12,241
Snapchat
3,489

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of WooCommerce stores have an email on their website
  • 53% of WooCommerce stores provide a phone number on their website
Type
Stores
Email
1,946,358
Phone
1,919,340

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 7.0% of WooCommerce stores sell Apparel products.
  • 6.5% of WooCommerce stores sell Home & Garden products.
  • 4.7% of WooCommerce stores sell Food & Drink products.
Category
Stores
254,443
238,364
172,905
112,228
81,050
72,558
50,670
45,544

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 9.7% of WooCommerce stores are in United States
  • 4.6% of WooCommerce stores are in United Kingdom
  • 2.9% of WooCommerce stores are in India
  • 2.3% of WooCommerce stores are in Netherlands
Country
Stores
352,781
168,721
106,657
84,438
83,144
81,226
79,693
74,892
68,092

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 11.1% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 4.5% of WooCommerce stores have installed the PayPal Checkout WooCommerce app.
  • 2.5% of WooCommerce stores have installed the WooCommerce Product Blocks WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 829,438 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 0.4% of WooCommerce stores have 1 - 9 employees.
  • 0.1% of WooCommerce stores have 10 - 24 employees.
  • 0.1% of WooCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
13,430
10 - 24
5,406
25 - 49
3,087
50 - 99
2,306
100 - 249
1,358
250 - 999
867
1000 - 4999
260
5000+
132

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 5.9% of WooCommerce stores sell 1 - 9 different products.
  • 5.0% of WooCommerce stores sell 100 - 249 different products.
  • 4.1% of WooCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
214,317
10 - 24
134,675
25 - 49
148,988
50 - 99
50,310
100 - 249
183,196
250 - 999
132,806
1000 - 4999
39,524
5000 - 9999
7,749
10000 - 24999
5,777
25000 - 99999
2,576

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 369 different technologies that have 8,139,955 collective installs on WooCommerce stores.

  • Yoast is used by 40.4% of WooCommerce stores.
  • Google Analytics is used by 34.9% of WooCommerce stores.
  • Google Tag Manager is used by 32.6% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,476,654
1,274,522
1,189,454
625,793
558,784
458,615
405,767
371,761
265,179

Top Shipping Carriers Used By WooCommerce Stores

  • USPS is used by 1.8% of WooCommerce stores.
  • UPS is used by 1.7% of WooCommerce stores.
  • Fedex is used by 1.1% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
USPS
65,255
UPS
61,395
Fedex
40,292
Royal Mail
22,685
Australia Post
12,732
Correos
11,845
Canada Post
6,308
DHL
3,747
PostNord
3,096
Correios
1,661

Top WooCommerce Themes

  • The astra theme is used by 8.1% of WooCommerce stores and is the most popular theme.
  • The flatsome theme is used by 7.6% of WooCommerce stores and is the second most popular theme.
  • The divi theme is used by 5.8% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
297,273
flatsome
278,559
divi
212,475
Unknown
126,821
hello-elementor
94,721
storefront
90,990
oceanwp
85,712
avada
81,725
woodmart
78,975
enfold
38,407

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 54.3% of WooCommerce stores have a .com domain.
  • 3.2% of WooCommerce stores have a .co.uk domain.
  • 2.5% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
1,982,937
.co.uk
118,352
.org
91,996
.nl
73,562
.net
70,637
.de
66,968
.com.au
66,864
.ru
61,990
.it
61,229
.in
46,935

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Craftsy.com
15,263
2020/08/28
Home Interior Design
15,266
2016/12/30
McDonald's
15,288
2019/03/08
Minimalist Baker
16,974
2017/10/27
iHeartDogs
17,006
2016/12/30

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
┬╗ Products
113,287
2022/05/20
visanew.com
177,379
2022/05/20
etehadsanat.com
211,236
2022/05/20
Get Premium Boxes
222,030
2022/05/20
Tavan.ist ─░stanbul Asma Tavan
251,611
2022/05/20

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 23,826 merchants from competitive ecommerce platforms.

Platform
Stores
8,117
5,231
3,653
834
610
593
580

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
JM Bullion
18,878
Custom Cart
2022/04/25
POSITIVR
22,523
Custom Cart
2022/03/29
iHeartCats.com
28,577
Custom Cart
2022/03/17
Heart Hook
29,421
Custom Cart
2022/05/20
Air Filters
29,438
Custom Cart
2022/03/25

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 12,794 merchants to competitive platforms.

Platform
Stores
6,697
3,566
210
206
173
146

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
O.F. Mossberg & Sons
5,375
Magento
2022/05/17
American Racing
5,617
Magento
2022/04/05
www.commercegurus.com
6,057
Custom Cart
2022/03/12
venue.com
6,060
BigCommerce
2022/05/21
TopGear Nederland
6,562
Custom Cart
2022/03/22

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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