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The State of WooCommerce in 2022

Updated Sep 16 2022

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
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WooCommerce Growth

At present, there are 3,806,610 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 6.6% quarter-over-quarter in 2022 Q2.
  • WooCommerce stores increased 27% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
31,469
2017 Q2
76,432
2017 Q3
34,766
2017 Q4
27,458
2018 Q1
70,554
2018 Q2
263,473
2018 Q3
101,432
2018 Q4
100,814
2019 Q1
179,845
2019 Q2
109,704
2019 Q3
117,919
2019 Q4
122,091
2020 Q1
173,519
2020 Q2
154,427
2020 Q3
151,690
2020 Q4
221,769
2021 Q1
334,198
2021 Q2
214,891
2021 Q3
170,282
2021 Q4
207,395
2022 Q1
152,339
2022 Q2
220,200
2022 Q3 (to date)
257,319
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 43.0% of WooCommerce stores.
  • Instagram is used by 37.4% of WooCommerce stores.
  • Twitter is used by 13.2% of WooCommerce stores.
Type
Stores
Facebook
1,637,164
Instagram
1,422,609
Twitter
503,197
YouTube
475,591
LinkedIn
241,099
Pinterest
154,385
Facebook Group
44,474
Tiktok
41,631
Yelp
12,300
Snapchat
3,734

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of WooCommerce stores have an email on their website
  • 53% of WooCommerce stores provide a phone number on their website
Type
Stores
Email
2,047,029
Phone
2,009,925

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 6.3% of WooCommerce stores sell Home & Garden products.
  • 6.3% of WooCommerce stores sell Apparel products.
  • 4.5% of WooCommerce stores sell Food & Drink products.
Category
Stores
239,745
238,828
171,770
113,939
84,398
73,537
51,005
46,002

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 10.6% of WooCommerce stores are in United States
  • 4.6% of WooCommerce stores are in United Kingdom
  • 2.6% of WooCommerce stores are in India
  • 2.3% of WooCommerce stores are in Italy
Country
Stores
405,041
176,051
97,202
87,542
87,380
84,809
80,714
77,677
72,324

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 10.2% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 4.1% of WooCommerce stores have installed the PayPal Checkout WooCommerce app.
  • 2.4% of WooCommerce stores have installed the WooCommerce Product Blocks WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 856,566 installs for 44 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 0.5% of WooCommerce stores have 1 - 9 employees.
  • 0.2% of WooCommerce stores have 10 - 24 employees.
  • 0.1% of WooCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
18,768
10 - 24
8,337
25 - 49
5,428
50 - 99
3,814
100 - 249
3,824
250 - 999
2,960
1000 - 4999
1,207
5000+
461

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 22.5% of WooCommerce stores sell 1 - 9 different products.
  • 9.2% of WooCommerce stores sell 10 - 24 different products.
  • 8.4% of WooCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
855,704
10 - 24
350,663
25 - 49
321,296
50 - 99
92,655
100 - 249
320,713
250 - 999
207,848
1000 - 4999
56,839
5000 - 9999
12,040
10000 - 24999
9,858
25000 - 99999
5,874

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 397 different technologies that have 8,723,598 collective installs on WooCommerce stores.

  • Yoast is used by 40.3% of WooCommerce stores.
  • Google Tag Manager is used by 35.1% of WooCommerce stores.
  • Google Analytics is used by 33.7% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,532,183
1,334,791
1,281,294
669,833
610,776
461,085
386,873
374,372
287,065

Top Shipping Carriers Used By WooCommerce Stores

  • USPS is used by 1.9% of WooCommerce stores.
  • UPS is used by 1.8% of WooCommerce stores.
  • Fedex is used by 1.2% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
USPS
70,734
UPS
69,099
Fedex
44,890
Royal Mail
23,011
Australia Post
12,711
Correos
12,241
Canada Post
6,330
DHL
3,865
PostNord
3,347
Correios
1,970

Top WooCommerce Themes

  • The astra theme is used by 8.7% of WooCommerce stores and is the most popular theme.
  • The flatsome theme is used by 7.0% of WooCommerce stores and is the second most popular theme.
  • The divi theme is used by 5.9% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
329,518
flatsome
266,868
divi
223,836
Unknown
129,056
hello-elementor
119,826
storefront
94,783
woodmart
93,345
oceanwp
86,644
avada
80,537
porto
38,971

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 54.8% of WooCommerce stores have a .com domain.
  • 3.2% of WooCommerce stores have a .co.uk domain.
  • 2.5% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
2,087,155
.co.uk
121,579
.org
95,610
.nl
76,355
.net
73,476
.de
71,719
.com.au
65,552
.it
65,064
.ru
64,570
.fr
50,303

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Gadgetbyte
64,095
2016/12/30
McDonald's
71,516
2019/03/08
Jojotastic
72,063
2017/04/28
Home Interior Design
72,207
2016/12/30
OPPO
72,221
2019/06/07

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Market Rebellion
110,920
2022/09/16
The Healy
111,633
2022/09/16
infiniqizone.qilifestore.com
130,727
2022/09/16
www.gustowines.co.uk
1,392,585
2022/09/16
Dunkin Lebanon
1,398,529
2022/09/16

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 21,475 merchants from competitive ecommerce platforms.

Platform
Stores
7,322
5,745
2,945
527
458
315

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hovia
72,662
Custom Cart
2022/08/12
Hawksmoor
72,665
Custom Cart
2022/07/22
Mavigadget
72,835
Shopify
2022/08/20
www.commercegurus.com
73,098
Custom Cart
2022/08/26
Auteco
73,274
Custom Cart
2022/07/22

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 13,026 merchants to competitive platforms.

Platform
Stores
6,764
3,919
217
182
178
98

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Giadzy
2,989
Shopify
2022/07/22
Spoonful of Comfort
3,344
Shopify
2022/07/23
SelfDecode
3,712
Custom Cart
2022/07/04
myenergi
4,864
Custom Cart
2022/07/08
Starts at 60
4,963
Custom Cart
2022/08/18

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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