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The State of WooCommerce

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

Because WooCommerce hosting is decentralized, it is a little more difficult to identify all merchants using WooCommerce. At present, we are aware of 2,009,934 live stores running on the WooCommerce platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running WooCommerce.

Quarter
New Active Stores
2017 Q1
29,891
2017 Q2
67,902
2017 Q3
32,791
2017 Q4
24,131
2018 Q1
64,876
2018 Q2
263,479
2018 Q3
96,068
2018 Q4
94,662
2019 Q1
178,919
2019 Q2
104,506
2019 Q3
111,270
2019 Q4
107,431
2020 Q1
164,825
2020 Q2
119,044
2020 Q3
93,815
2020 Q4
110,596
2021 Q1
74,374
2021 Q2 (to date)
964
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by WooCommerce, ordered by worldwide store rank.

Name
Domain
Rank
Created
McDonald's
5,044
2019/03/08
Minimalist Baker
7,061
2017/10/27
Craftsy.com
7,365
2020/08/28
WPML
8,245
2019/10/11
Intellipaat
8,436
2016/12/30

New Stores

WooCommerce continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.pearmundcellars.com
273,354
2021/04/16
Instant Med Joint
284,567
2021/04/16
Mademoiselle Saint Germain
315,592
2021/04/16
www.petesgolfcarts.com
423,920
2021/04/16
REMONDIS DANMARK
444,019
2021/04/16

Platform Wins

Over the last 90 days, WooCommerce has taken 7,585 merchants from competitive platforms.

Platform
Stores
4,133
760
741
273
234

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Paris Hilton
12,200
Shopify
2021/03/21
www.pornhubapparel.com
15,735
Shopify
2021/02/07
Crystal Vaults
17,608
Magento
2021/02/11
SkyMall
18,299
Shopify
2021/03/12
PRJewel
21,356
Shopify
2021/03/19

Platform Losses

Over the last 90 days, WooCommerce has lost 3,657 merchants to competitive platforms.

Platform
Stores
2,417
205
177
149
125
13

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Wheel Pros
1,276
Magento
2021/02/25
Totême
1,758
Shopify
2021/02/04
THAHAB KW
2,264
Shopify
2021/04/15
www.ufseeds.com
3,251
Salesforce Commerce Cloud
2021/02/09
ROYBI Robot
3,497
Shopify
2021/03/20

Top WooCommerce Apps

There are 437 apps in the WooCommerce Extension Store.

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 564,144 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on WooCommerce.

Category
Stores
None
1,014,478
124,943
123,680
105,431
62,839
53,012
35,545
26,211
22,956

Employee Breakdown

Here is the breakdown of WooCommerce stores by the number of employees.

Employees
Stores
1 - 9
9,272
10 - 24
3,671
25 - 49
1,928
50 - 99
1,280
100 - 249
920
250 - 999
533
1000 - 4999
179
5000+
76

Country Breakdown

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
499,249
280,632
104,958
73,026
72,622
66,973
63,408
61,563
53,605
48,820

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter and Instagram have significant presence within the WooCommerce install base, with Instagram especially showing quite strongly.

Email remains an extremely popular communication channel.

Perhaps most surprisingly, almost 40% of WooCommerce stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
1,149,214
57%
Facebook
1,095,283
54%
Instagram
804,417
40%
Phone
793,713
39%
Twitter
379,830
18%
YouTube
305,289
15%
LinkedIn
152,490
7%
Pinterest
112,295
5%
Facebook Group
21,858
1%
Tiktok
3,433
0%

Third-Party Technologies

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store. We're tracking 245 different technologies that have 3,924,825 collective installs on WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
970,320
429,024
365,724
335,368
132,677
121,794
103,360

Themes

We're currently tracking over 500 different WooCommerce themes. Here are the top themes.

Theme Name
Stores
divi
128,711
flatsome
113,214
astra
80,012
Unknown
74,604
avada
64,748
storefront
59,718
oceanwp
38,408
enfold
31,240
woodmart
25,649
betheme
25,500

Top-level Domain Distribution

The vast majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
958,781
.co.uk
69,162
.nl
63,550
.org
56,158
.de
56,141
.it
51,090
.com.au
49,390
.ru
37,626
.net
37,177
.fr
36,494

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.