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The State of WooCommerce in 2021

Updated Sep 17 2021

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth

At present, there are 2,717,707 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 6.4% quarter-over-quarter in 2021 Q2.
  • WooCommerce stores increased 40% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
31,581
2017 Q2
74,644
2017 Q3
34,746
2017 Q4
26,434
2018 Q1
70,533
2018 Q2
274,613
2018 Q3
102,809
2018 Q4
102,835
2019 Q1
188,481
2019 Q2
111,900
2019 Q3
119,466
2019 Q4
123,190
2020 Q1
182,125
2020 Q2
142,389
2020 Q3
132,212
2020 Q4
192,662
2021 Q1
262,920
2021 Q2
157,510
2021 Q3 (to date)
91,371
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 47.4% of WooCommerce stores.
  • Instagram is used by 36.7% of WooCommerce stores.
  • Twitter is used by 16.4% of WooCommerce stores.
Type
Stores
Facebook
1,289,478
Instagram
998,051
Twitter
446,888
YouTube
371,976
LinkedIn
182,886
Pinterest
130,728
Facebook Group
35,087
Tiktok
9,073
Snapchat
2,614

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of WooCommerce stores have an email on their website
  • 38% of WooCommerce stores provide a phone number on their website
Type
Stores
Email
1,487,775
Phone
1,025,417

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 6.5% of WooCommerce stores sell Apparel products.
  • 6.5% of WooCommerce stores sell Home & Garden products.
  • 5.0% of WooCommerce stores sell Food & Drink products.
Category
Stores
177,960
177,897
137,165
85,596
65,996
51,964
35,493
33,534

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 11.0% of WooCommerce stores are in United States
  • 5.3% of WooCommerce stores are in United Kingdom
  • 3.1% of WooCommerce stores are in Australia
  • 2.8% of WooCommerce stores are in Netherlands
Country
Stores
298,124
142,850
83,161
77,299
76,390
70,708
66,911
58,629

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 11.7% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 5.8% of WooCommerce stores have installed the PayPal Checkout WooCommerce app.
  • 3.4% of WooCommerce stores have installed the WooCommerce Product Blocks WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 715,884 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 0.3% of WooCommerce stores have 1 - 9 employees.
  • 0.1% of WooCommerce stores have 10 - 24 employees.
  • 0.1% of WooCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
8,881
10 - 24
3,489
25 - 49
1,827
50 - 99
1,234
100 - 249
838
250 - 999
510
1000 - 4999
165
5000+
72

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 5.1% of WooCommerce stores sell 100 - 249 different products.
  • 4.5% of WooCommerce stores sell 1 - 9 different products.
  • 3.9% of WooCommerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
121,132
10 - 24
85,891
25 - 49
101,786
50 - 99
35,779
100 - 249
138,623
250 - 999
105,631
1000 - 4999
32,104
5000 - 9999
6,269
10000 - 24999
4,488
25000 - 99999
1,605

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 289 different technologies that have 5,850,329 collective installs on WooCommerce stores.

  • Yoast is used by 43.9% of WooCommerce stores.
  • Google Analytics is used by 37.6% of WooCommerce stores.
  • Google Tag Manager is used by 32.9% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,191,877
1,022,134
512,884
456,327
386,540
250,480
171,078
137,484
125,881

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 1.9% of WooCommerce stores.
  • USPS is used by 1.0% of WooCommerce stores.
  • Fedex is used by 0.6% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
50,285
USPS
27,224
Fedex
15,591
Australia Post
6,123
Canada Post
3,103
DHL
1,939
PostNord
1,528
Royal Mail
1,240
La Poste
695
GLS Parcel
690

Top WooCommerce Themes

  • The flatsome theme is used by 6.2% of WooCommerce stores and is the most popular theme.
  • The divi theme is used by 6.2% of WooCommerce stores and is the second most popular theme.
  • The astra theme is used by 6.0% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
flatsome
167,889
divi
167,640
astra
164,162
Unknown
97,064
storefront
77,425
avada
76,415
oceanwp
60,252
hello-elementor
46,554
woodmart
45,353
enfold
35,273

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 51.8% of WooCommerce stores have a .com domain.
  • 3.6% of WooCommerce stores have a .co.uk domain.
  • 2.6% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
1,407,798
.co.uk
98,918
.org
71,313
.com.au
69,363
.nl
67,359
.de
59,873
.it
55,512
.net
51,820
.ru
49,361
.fr
39,979

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
McDonald's
mcdonalds.com.pk
9,551
2019/03/08
www.home-designing.com
www.home-designing.com
18,820
2016/12/30
Craftsy.com
www.craftsy.com
19,673
2020/08/28
Minimalist Baker
minimalistbaker.com
23,287
2017/10/27
theeducatorsspinonit.com
theeducatorsspinonit.com
24,011
2016/12/30

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
vietnamtrailseries.com
vietnamtrailseries.com
48,777
2021/09/17
Asian Militairy Review
www.asianmilitaryreview.com
53,585
2021/09/17
Kafeingo
kafeingo.co
77,175
2021/09/17
Telegram Adviser
www.telegramadviser.com
77,760
2021/09/17
LED STORY
www.ledstory.com
88,759
2021/09/17

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 12,397 merchants from competitive ecommerce platforms.

Platform
Stores
4,515
3,627
1,110
550
463
221
200

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Welcome to Tim's Printables!
timvandevall.com
33,202
Custom Cart
2021/09/07
Abode
goabode.com
33,669
Shopify
2021/09/02
The Vinyl Factory
thevinylfactory.com
33,778
Custom Cart
2021/09/04
nutribullet
www.nutribullet.com
34,348
Custom Cart
2021/07/28
3WISHES.COM
www.3wishes.com
34,435
BigCommerce
2021/08/19

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 7,838 merchants to competitive platforms.

Platform
Stores
4,567
2,040
159
138
123
75

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Booty Parlor
bootyparlor.com
4,102
Shopify
2021/07/31
Mystery Themes
mysterythemes.com
4,175
Custom Cart
2021/09/01
Smile
smile.com.ng
4,180
Magento
2021/09/09
SA Company
safishing.com
4,305
Shopify
2021/07/02
PowerA
www.powera.com
5,929
Custom Cart
2021/09/01

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.