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The State of WooCommerce in 2024

Updated Feb 16 2024

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
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WooCommerce Growth

At present, there are 4,656,528 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 10.3% quarter-over-quarter in 2023 Q4.
  • WooCommerce stores increased 54% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q1
1,435,039
2020 Q2
1,507,417
2020 Q3
1,695,661
2020 Q4
1,770,544
2021 Q1
2,053,586
2021 Q2
2,354,554
2021 Q3
2,734,432
2021 Q4
3,207,564
2022 Q1
3,542,209
2022 Q2
3,740,925
2022 Q3
3,828,917
2022 Q4
3,902,868
2023 Q1
3,966,269
2023 Q2
4,162,363
2023 Q3
4,406,844
2023 Q4
4,573,529
2024 Q1 (to date)
4,656,528
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 38.6% of WooCommerce stores.
  • Instagram is used by 36.8% of WooCommerce stores.
  • YouTube is used by 12.2% of WooCommerce stores.
Type
Stores
Facebook
1,797,715
Instagram
1,715,502
YouTube
566,994
Twitter
516,236
LinkedIn
316,678
WhatsApp
254,844
Pinterest
158,402
Tiktok
132,694
Facebook Group
51,172
Yelp
12,020
Snapchat
5,020

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of WooCommerce stores provide a phone number on their website
  • 53% of WooCommerce stores have an email on their website
Type
Stores
Phone
2,474,075
Email
2,463,064

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 5.4% of WooCommerce stores sell Home & Garden products.
  • 5.4% of WooCommerce stores sell Apparel products.
  • 3.6% of WooCommerce stores sell Business & Industrial products.
Category
Stores
251,273
250,591
157,633
120,406
96,606
85,541
63,730
55,072

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 9.6% of WooCommerce stores are in United States
  • 3.9% of WooCommerce stores are in United Kingdom
  • 2.6% of WooCommerce stores are in India
  • 2.4% of WooCommerce stores are in Italy
Country
Stores
445,918
182,430
119,164
112,935
109,217
109,126
103,090
101,404
94,068

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 7.1% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 3.6% of WooCommerce stores have installed the WooPayments WooCommerce app.
  • 2.0% of WooCommerce stores have installed the PayPal Payments WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 891,124 installs for 45 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 98.5% of WooCommerce stores have Unknown employees.
  • 0.7% of WooCommerce stores have 1 - 9 employees.
  • 0.3% of WooCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
4,585,849
1 - 9
30,781
10 - 24
12,811
25 - 49
7,785
50 - 99
5,603
100 - 249
5,344
250 - 999
4,573
1000 - 4999
2,846
5000+
936

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 29.5% of WooCommerce stores sell 1 - 9 different products.
  • 9.4% of WooCommerce stores sell 10 - 24 different products.
  • 8.3% of WooCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,375,727
10 - 24
437,652
25 - 49
386,040
50 - 99
105,270
100 - 249
359,584
250 - 999
224,766
1000 - 4999
60,618
5000 - 9999
12,950
10000 - 24999
11,051
25000 - 99999
6,923

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 616 different technologies that have 13,864,863 collective installs on WooCommerce stores.

  • Yoast is used by 36.7% of WooCommerce stores.
  • Google Tag Manager is used by 34.5% of WooCommerce stores.
  • Google Adsense is used by 33.6% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,706,739
1,607,054
1,563,766
1,270,280
897,321
670,218
544,480
508,440

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 2.2% of WooCommerce stores.
  • USPS is used by 2.0% of WooCommerce stores.
  • Fedex is used by 1.9% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
100,188
USPS
91,254
Fedex
89,803
Royal Mail
24,915
Correos
16,914
Australia Post
15,053
Canada Post
7,986
DHL
4,720
PostNord
3,649
InPost
3,634

Top WooCommerce Themes

  • The astra theme is used by 10.3% of WooCommerce stores and is the most popular theme.
  • The flatsome theme is used by 8.1% of WooCommerce stores and is the second most popular theme.
  • The divi theme is used by 5.5% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
481,361
flatsome
377,951
divi
257,348
hello-elementor
244,616
Unknown
240,542
woodmart
165,340
oceanwp
88,191
storefront
85,958
avada
66,965
betheme
45,668

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.5% of WooCommerce stores have a .com domain.
  • 2.6% of WooCommerce stores have a .co.uk domain.
  • 2.2% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
2,352,645
.co.uk
122,957
.org
102,710
.nl
98,598
.de
96,137
.com.br
93,830
.it
89,646
.fr
79,510
.net
77,558
.com.au
76,099

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Golden Corral
171
2016/12/30
Days Of The Year
329
2016/12/30
TGI Fridays
330
2016/12/30
JM Bullion
382
2016/12/30
Planet Natural Garden Supply
393
2016/12/30

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Sky Exchange
196,733
2024/02/16
▷ Fancy Pets®
233,837
2024/02/16
grapetreebayhotel.com
248,382
2024/02/16
Bohuslans Museum
255,849
2024/02/16
Lambretta
479,499
2024/02/16

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 23,818 merchants from competitive ecommerce platforms.

Platform
Stores
8,639
5,430
3,766
1,032
726
345
299

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Marion’s Kitchen
1,308
Custom Cart
2024/01/18
Rethinking The Future
2,799
Custom Cart
2024/01/11
DansDeals
3,274
Custom Cart
2024/01/30
Pet Keen
5,648
Custom Cart
2024/01/02
zipForm® by zipLogix™
7,937
Custom Cart
2024/02/15

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 16,199 merchants to competitive platforms.

Platform
Stores
7,035
5,460
296
211
187
174
163

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Walther Arms
922
Custom Cart
2024/01/24
Australian Geographic
1,661
Shopify
2023/12/22
The Conscious Plant Kitchen
2,318
Custom Cart
2024/01/03
revealnews.org
2,328
Custom Cart
2024/02/15
Perfect Keto
2,567
Custom Cart
2023/12/15

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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