Check out our free Chrome Extension.

The State of WooCommerce in 2025

Updated Jun 27 2025

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth

At present, there are 4,602,082 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 0.0% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores decreased -2% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q1
1,435,039
2020 Q2
1,507,417
2020 Q3
1,695,661
2020 Q4
1,770,544
2021 Q1
2,053,586
2021 Q2
2,354,554
2021 Q3
2,734,432
2021 Q4
3,207,564
2022 Q1
3,542,209
2022 Q2
3,740,925
2022 Q3
3,828,917
2022 Q4
3,902,868
2023 Q1
3,966,269
2023 Q2
4,162,363
2023 Q3
4,406,844
2023 Q4
4,573,529
2024 Q1
4,688,077
2024 Q2
4,776,386
2024 Q3
4,676,204
2024 Q4
4,748,170
2025 Q1
4,601,177
2025 Q2 (to date)
4,602,082
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q20500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 37.7% of WooCommerce stores.
  • Facebook is used by 35.0% of WooCommerce stores.
  • YouTube is used by 12.6% of WooCommerce stores.
Type
Stores
Instagram
1,735,680
Facebook
1,609,523
YouTube
581,539
Twitter
450,885
LinkedIn
335,994
WhatsApp
327,367
Tiktok
172,428
Pinterest
129,235
Facebook Group
45,271
Yelp
10,676
Soundcloud
9,766
Snapchat
5,301
Applemusic
3,748

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of WooCommerce stores have an email on their website
  • 55% of WooCommerce stores provide a phone number on their website
Type
Stores
Email
2,536,884
Phone
2,530,821

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 10.3% of WooCommerce stores sell Home & Garden products.
  • 9.3% of WooCommerce stores sell Apparel products.
  • 7.3% of WooCommerce stores sell Business & Industrial products.
Category
Stores
476,085
428,413
324,428
239,236
168,391
147,714
135,998
95,199
Home & GardenApparelBusiness & IndustrialFood & DrinkPeople & SocietyBeauty & FitnessHealthArts & EntertainmentJobs & EducationComputersSportsTravelAutos & VehiclesInternetConsumer ElectronicsBooks & LiteratureToys & HobbiesPets & Animals

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 8.8% of WooCommerce stores are in United States
  • 3.5% of WooCommerce stores are in United Kingdom
  • 3.0% of WooCommerce stores are in India
  • 2.4% of WooCommerce stores are in Germany
Country
Stores
407,259
163,026
137,577
111,596
109,142
107,190
104,234
100,314
97,899
United StatesUnited KingdomIndiaGermanyItalyNetherlandsFranceBrazilSpain

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 5.8% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.1% of WooCommerce stores have installed the WooPayments WooCommerce app.
  • 1.1% of WooCommerce stores have installed the WooCommerce Subscriptions WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 669,330 installs for 45 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 98.5% of WooCommerce stores have Unknown employees.
  • 0.7% of WooCommerce stores have 1 - 9 employees.
  • 0.3% of WooCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
4,531,705
1 - 9
30,021
10 - 24
13,093
25 - 49
7,989
50 - 99
5,709
100 - 249
5,482
250 - 999
4,516
1000 - 4999
2,685
5000+
882
Unknown

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 35.8% of WooCommerce stores sell 1 - 9 different products.
  • 8.2% of WooCommerce stores sell 25 - 49 different products.
  • 7.1% of WooCommerce stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
1,646,303
10 - 24
327,424
25 - 49
379,361
50 - 99
97,247
100 - 249
325,533
250 - 999
208,094
1000 - 4999
67,495
25000 - 99999
27,820
100000 - 249999
26,170
250000+
133,090
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999250000+

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 764 different technologies that have 20,112,837 collective installs on WooCommerce stores.

  • Wordpress is used by 94.6% of WooCommerce stores.
  • Google Tag Manager is used by 36.2% of WooCommerce stores.
  • Yoast is used by 34.8% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
4,353,052
1,666,867
1,601,540
1,590,247
1,241,509
1,168,023
1,078,854
1,070,251
637,574

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 1.7% of WooCommerce stores.
  • USPS is used by 1.6% of WooCommerce stores.
  • Fedex is used by 1.4% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
79,881
USPS
72,483
Fedex
62,736
Royal Mail
19,615
Correos
17,048
Australia Post
11,674
Canada Post
7,275
DHL
6,306
InPost
4,564
PostNord
3,682

Top WooCommerce Themes

  • The astra theme is used by 11.5% of WooCommerce stores and is the most popular theme.
  • The hello-elementor theme is used by 7.2% of WooCommerce stores and is the second most popular theme.
  • The flatsome theme is used by 6.4% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
527,344
hello-elementor
331,535
flatsome
294,267
Unknown
263,573
divi
230,695
woodmart
223,002
oceanwp
72,912
storefront
63,667
blocksy
63,545
avada
55,573
astrahello-elementorflatsomeUnknowndiviwoodmartoceanwpstorefrontblocksyavada

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 48.5% of WooCommerce stores have a .com domain.
  • 2.5% of WooCommerce stores have a .shop domain.
  • 2.4% of WooCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,231,382
.shop
115,367
.co.uk
110,060
.org
101,437
.de
98,343
.nl
97,163
.com.br
91,665
.it
87,033
.fr
82,117
.net
71,542
.com.shop.co.uk.org.de.nl.com.br.it.fr.net

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Golden Corral
213
2016/12/30
ALRB
289
2024/03/29
Military OneSource
798
2018/10/19
TeachMeAnatomy
teachmeanatomy.info
864
2017/09/29
Dogster
891
2017/10/27

New WooCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Basil and Co
78,059
2025/06/27
Musée Toulouse
119,024
2025/06/27
Kings Way Golf Club
282,202
2025/06/27
flighttrainers.ca
293,029
2025/06/27
blackcaesartattoo.com
313,281
2025/06/27

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 17,697 merchants from competitive ecommerce platforms.

Platform
Stores
5,167
4,798
2,646
665
315
254
ShopifyCustom CartWixPrestaShopSquarespaceOpenCartMagentoGoDaddy Online StoreEcwid

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
TGI Fridays
1,326
Custom Cart
2025/06/25
TrueNAS
3,710
Custom Cart
2025/06/24
BigRentz
3,723
Custom Cart
2025/06/07
www.mofga.org
4,424
Custom Cart
2025/06/24
WP Mail SMTP Pro
4,855
Custom Cart
2025/06/18

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 20,394 merchants to competitive platforms.

Platform
Stores
8,872
6,355
668
632
388
174
138
ShopifyCustom CartWixOpenCartTiendanubeOdooPrestaShopSquarespace

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
holdenfg.org
3,807
Custom Cart
2025/05/23
Motor Sport Magazine
4,209
Custom Cart
2025/06/17
MarineBio Conservation Society
4,430
Drupal Commerce
2025/05/12
LifeVac
4,621
Shopify
2025/06/04
My Store
7,022
Shopify
2025/06/05

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.