The State of WooCommerce

WooCommerce is an open-source e-commerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

Because WooCommerce hosting is decentralized, it is a little more difficult to identify all merchants using WooCommerce. At present, we are aware of 1,672,649 live stores running on the WooCommerce platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running WooCommerce.

Quarter
New Active Stores
2017 Q1
28,370
2017 Q2
65,066
2017 Q3
30,790
2017 Q4
21,715
2018 Q1
63,763
2018 Q2
255,116
2018 Q3
89,419
2018 Q4
89,363
2019 Q1
175,548
2019 Q2
93,414
2019 Q3
97,359
2019 Q4
93,447
2020 Q1
177,639
2020 Q2
84,149
2020 Q3
54,845
2020 Q4 (to date)
2,792
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by WooCommerce, ordered by worldwide store rank.

Name
Domain
Rank
Created
FaraDars
32
2017/01/27
Dropship Rabbit
681
2020/02/14
Hlavné správy
978
2020/02/28
Hamtooemploi
1,386
2018/09/28
SharewareOnSale
1,581
2016/12/30

New Stores

WooCommerce continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Vox Nutrition
16,161
2020/10/16
Dr. Beasley's
20,018
2020/10/16
Fuze Branding
24,951
2020/10/16
99 Percent Lifestyle
26,263
2020/10/16
Eurocharged Performance
28,812
2020/10/16

Platform Wins

Over the last 90 days, WooCommerce has taken 9,144 merchants from competitive platforms.

Platform
Stores
6,183
1,326
497
15

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
ManyBidets
11,714
Big Commerce
2020/09/26
hicreative.net
12,362
Shopify
2020/08/16
Delphi Digital
16,106
Wix
2020/07/31
Buster + Punch
17,393
Magento
2020/08/27
Hampers With Bite
20,421
Magento
2020/08/04

Platform Losses

Over the last 90 days, WooCommerce has lost 2,395 merchants to competitive platforms.

Platform
Stores
1,604
145
106
101
12

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Branch Basics
3,321
Shopify
2020/10/10
Belcampo
4,702
Shopify
2020/10/10
Himalaya Wellness (US)
4,920
Shopify
2020/08/23
blackcrows
6,255
Salesforce Commerce Cloud
2020/08/11
Everything Hemp Store
7,024
Shopify
2020/08/23

Top WooCommerce Apps

There are 438 apps in the WooCommerce Extension Store.

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 468,792 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on WooCommerce.

Category
Stores
None
1,048,808
84,279
80,757
74,991
36,185
33,362
19,235
16,061
13,184

Employee Breakdown

Here is the breakdown of WooCommerce stores by the number of employees.

Employees
Stores
1 - 9
6,059
10 - 24
2,365
25 - 49
1,260
50 - 99
793
100 - 249
567
250 - 999
291
1000 - 4999
54
5000+
1

Country Breakdown

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
358,071
249,399
66,020
65,486
62,485
60,826
56,138
53,221

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter and Instagram have significant presence within the WooCommerce install base, with Instagram especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of WooCommerce stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of WooCommerce stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
938,618
56%
Phone
913,825
54%
Facebook
888,098
53%
Instagram
627,332
37%
YouTube
247,344
14%
Twitter
188,181
11%
LinkedIn
120,564
7%
Pinterest
93,638
5%
Snapchat
1,661
0%
Tiktok
1,108
0%

Third-Party Technologies

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store. We're tracking 167 different technologies that have 2,797,398 collective installs on WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
824,137
343,640
284,646
114,680
92,768
36,999
28,281
25,632

Themes

We're currently tracking over 500 different WooCommerce themes. Here are the top themes.

Theme Name
Stores
divi
100,332
flatsome
89,445
Unknown
71,076
avada
56,661
storefront
50,483
astra
45,966
enfold
28,683
oceanwp
26,991
betheme
22,065
dt-the7
20,270

Top-level Domain Distribution

The vast majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
786,630
.co.uk
58,202
.nl
55,955
.org
49,007
.de
48,625
.it
44,032
.com.au
41,975
.ru
32,643
.net
32,453
.fr
30,029

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.