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The State of WooCommerce

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

Because WooCommerce hosting is decentralized, it is a little more difficult to identify all merchants using WooCommerce. At present, we are aware of 2,303,494 live stores running on the WooCommerce platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running WooCommerce.

Quarter
New Active Stores
2017 Q1
31,141
2017 Q2
71,519
2017 Q3
34,433
2017 Q4
25,437
2018 Q1
68,411
2018 Q2
274,255
2018 Q3
102,317
2018 Q4
99,955
2019 Q1
187,071
2019 Q2
109,213
2019 Q3
118,751
2019 Q4
116,211
2020 Q1
174,896
2020 Q2
129,060
2020 Q3
114,282
2020 Q4
147,512
2021 Q1
149,860
2021 Q2 (to date)
63,510
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by WooCommerce, ordered by worldwide store rank.

Name
Domain
Rank
Created
McDonald's
7,746
2019/03/08
Craftsy.com
17,352
2020/08/28
Minimalist Baker
18,571
2017/10/27
iHeartDogs
19,218
2016/12/30
El Mostrador
20,697
2019/11/01

New Stores

WooCommerce continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Awutar.com
33,990
2021/06/18
Logical Themes
36,727
2021/06/18
Blacks In Technology
37,534
2021/06/18
CoinScribble
41,546
2021/06/18
Yalla Dealz Egypt
58,696
2021/06/18

Platform Wins

Over the last 90 days, WooCommerce has taken 13,944 merchants from competitive platforms.

Platform
Stores
9,136
1,562
723
342
207

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Mooielight
32,647
Shopify
2021/05/10
The Bitbag
33,154
Shopify
2021/06/14
Jomla.ae
33,607
Shopify
2021/04/23
BrandBuilders.io
35,102
Custom Cart
2021/06/10
spokesbicyclerentals.com
36,085
Shopify
2021/04/27

Platform Losses

Over the last 90 days, WooCommerce has lost 4,415 merchants to competitive platforms.

Platform
Stores
2,391
137
135
134
72

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Noregon
2,808
Custom Cart
2021/06/03
Alternative Brewing
6,849
Shopify
2021/04/24
BlueDevil Products
6,947
Custom Cart
2021/06/03
SkyMall
7,612
Shopify
2021/05/01
Publishing Advice Center
7,629
Custom Cart
2021/06/04

Top WooCommerce Apps

There are 436 apps in the WooCommerce Extension Store.

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 643,810 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on WooCommerce.

Category
Stores
None
1,207,922
140,295
135,169
114,021
69,744
56,961
39,989
28,393
25,527

Employee Breakdown

Here is the breakdown of WooCommerce stores by the number of employees.

Employees
Stores
1 - 9
9,208
10 - 24
3,621
25 - 49
1,914
50 - 99
1,274
100 - 249
907
250 - 999
536
1000 - 4999
173
5000+
79

Country Breakdown

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
710,563
267,952
126,685
85,104
76,200
73,846
69,120
64,177
57,068
48,473

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter and Instagram have significant presence within the WooCommerce install base, with Instagram especially showing quite strongly.

Email remains an extremely popular communication channel.

Perhaps most surprisingly, almost 40% of WooCommerce stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
1,297,480
56%
Facebook
1,206,967
52%
Phone
894,905
38%
Instagram
871,555
37%
Twitter
415,861
18%
YouTube
337,982
14%
LinkedIn
169,472
7%
Pinterest
121,813
5%
Facebook Group
30,642
1%
Tiktok
5,203
0%

Third-Party Technologies

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store. We're tracking 268 different technologies that have 4,602,945 collective installs on WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,070,660
459,597
407,863
356,979
206,606
150,071
129,938
114,436

Themes

We're currently tracking over 500 different WooCommerce themes. Here are the top themes.

Theme Name
Stores
divi
146,168
flatsome
133,440
astra
108,958
Unknown
84,650
avada
70,982
storefront
66,769
oceanwp
46,624
enfold
33,437
woodmart
32,936
hello-elementor
32,652

Top-level Domain Distribution

The vast majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
1,119,452
.co.uk
87,317
.com.au
71,654
.nl
66,898
.org
62,173
.de
59,133
.it
54,528
.net
42,723
.ru
41,526
.fr
39,133

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.