The State of WooCommerce

WooCommerce is an open-source e-commerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

Because WooCommerce hosting is decentralized, it is a little more difficult to identify all merchants using WooCommerce. At present, we are aware of 1,442,798 live stores running on the WooCommerce platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running WooCommerce.

Quarter
New Active Stores
2017 Q1
26,894
2017 Q2
60,553
2017 Q3
29,964
2017 Q4
20,379
2018 Q1
60,040
2018 Q2
242,522
2018 Q3
86,898
2018 Q4
84,019
2019 Q1
166,675
2019 Q2
86,327
2019 Q3
92,390
2019 Q4
79,928
2020 Q1
163,755
2020 Q2 (to date)
18,631
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by WooCommerce, ordered by worldwide store rank.

Name
Domain
Rank
Created
FaraDars
31
2020/01/10
Ultimas Noticias
477
2016/12/30
www.gktoday.in
929
2017/02/24
Modiresabz
961
2016/12/30
Novin
1,022
2019/07/19

New Stores

WooCommerce continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.yasmaribello.com
27,756
2020/05/29
freeworship.co.uk
57,449
2020/05/29
shroombros.co
76,294
2020/05/29
sugardad.shop
76,973
2020/05/29
www.stbarthsltd.com
77,752
2020/05/29

Platform Wins

Over the last 90 days, WooCommerce has taken 7,481 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Mobile Edge
11,962
Magento
2020/03/08
www.garrettmotion.com
12,445
Big Commerce
2020/04/02
Bellabeat
13,483
Shopify
2020/05/02
ejuicedirect.com
14,566
Shopify
2020/03/21
RE Botanicals
15,278
Shopify
2020/04/12

Platform Losses

Over the last 90 days, WooCommerce has lost 2,329 merchants to competitive platforms.

Platform
Stores
1,537
175
103
16
2

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Organika Health Products
778
Shopify
2020/05/08
CBDistillery
1,319
Big Commerce
2020/03/11
Spectrum Boutique
3,985
Magento
2020/04/22
Bluebird Botanicals
5,840
Shopify
2020/03/05
Weld Racing LLC
6,595
PrestaShop
2020/04/19

Top WooCommerce Apps

There are 425 apps in the WooCommerce Extension Store.

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 295,384 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on WooCommerce.

Category
Stores
None
952,406
68,460
68,356
58,928
27,232
26,748
13,850
12,478
9,840

Employee Breakdown

Here is the breakdown of WooCommerce stores by the number of employees.

Employees
Stores
1 - 9
1,630
10 - 24
1,607
25 - 49
743
50 - 99
452
100 - 249
292
250 - 999
168
1000 - 4999
42
5000+
1

Country Breakdown

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
293,766
229,502
57,711
57,035
53,839
52,113
48,261
47,665

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter and Instagram have significant presence within the WooCommerce install base, with Instagram especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of WooCommerce stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of WooCommerce stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
796,851
55%
Phone
787,939
54%
Facebook
754,437
52%
Instagram
515,503
35%
Twitter
312,401
21%
YouTube
206,939
14%
LinkedIn
94,252
6%
Pinterest
80,675
5%
Snapchat
1,447
0%

Third-Party Technologies

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store. We're tracking 132 different technologies that have 2,363,053 collective installs on WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
715,117
276,684
230,202
105,295
67,270
32,455
22,692
21,506

Top-level Domain Distribution

The vast majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
681,647
.co.uk
51,592
.nl
49,084
.org
44,421
.de
41,496
.it
37,843
.com.au
37,344
.net
28,628
.ru
28,116
.fr
25,443

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.