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The State of WooCommerce in 2021

Updated Nov 26 2021

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
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WooCommerce Growth

At present, there are 3,076,737 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 5.5% quarter-over-quarter in 2021 Q3.
  • WooCommerce stores increased 44% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
31,949
2017 Q2
76,464
2017 Q3
35,427
2017 Q4
26,876
2018 Q1
71,784
2018 Q2
275,634
2018 Q3
104,127
2018 Q4
103,608
2019 Q1
189,918
2019 Q2
115,466
2019 Q3
121,794
2019 Q4
124,879
2020 Q1
187,775
2020 Q2
155,905
2020 Q3
145,270
2020 Q4
212,610
2021 Q1
328,880
2021 Q2
223,033
2021 Q3
155,110
2021 Q4 (to date)
89,053
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 45.8% of WooCommerce stores.
  • Instagram is used by 36.0% of WooCommerce stores.
  • Twitter is used by 15.2% of WooCommerce stores.
Type
Stores
Facebook
1,408,896
Instagram
1,108,686
Twitter
467,482
YouTube
405,794
LinkedIn
200,899
Pinterest
137,740
Facebook Group
38,226
Tiktok
13,959
Yelp
10,157
Snapchat
2,916

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of WooCommerce stores have an email on their website
  • 45% of WooCommerce stores provide a phone number on their website
Type
Stores
Email
1,652,141
Phone
1,380,720

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 6.8% of WooCommerce stores sell Apparel products.
  • 6.5% of WooCommerce stores sell Home & Garden products.
  • 4.9% of WooCommerce stores sell Food & Drink products.
Category
Stores
208,510
198,734
151,166
95,687
71,779
59,600
40,155
37,944

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 10.3% of WooCommerce stores are in United States
  • 4.9% of WooCommerce stores are in United Kingdom
  • 2.7% of WooCommerce stores are in Australia
  • 2.6% of WooCommerce stores are in Netherlands
Country
Stores
316,500
151,527
82,346
79,150
76,879
72,446
69,352
61,544

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 12.7% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 5.7% of WooCommerce stores have installed the PayPal Checkout WooCommerce app.
  • 3.1% of WooCommerce stores have installed the WooCommerce Product Blocks WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 815,949 installs for 43 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 0.4% of WooCommerce stores have 1 - 9 employees.
  • 0.2% of WooCommerce stores have 10 - 24 employees.
  • 0.1% of WooCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
11,541
10 - 24
4,999
25 - 49
2,679
50 - 99
2,026
100 - 249
1,208
250 - 999
793
1000 - 4999
234
5000+
107

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 4.5% of WooCommerce stores sell 100 - 249 different products.
  • 4.0% of WooCommerce stores sell 1 - 9 different products.
  • 3.5% of WooCommerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
122,927
10 - 24
86,818
25 - 49
102,968
50 - 99
36,221
100 - 249
139,592
250 - 999
106,531
1000 - 4999
32,362
5000 - 9999
6,292
10000 - 24999
4,530
25000 - 99999
1,647

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 318 different technologies that have 6,648,260 collective installs on WooCommerce stores.

  • Yoast is used by 42.5% of WooCommerce stores.
  • Google Analytics is used by 35.2% of WooCommerce stores.
  • Google Tag Manager is used by 32.6% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,306,342
1,082,992
1,002,652
549,929
500,230
414,928
388,088
298,268
148,864
134,783

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 2.9% of WooCommerce stores.
  • USPS is used by 1.6% of WooCommerce stores.
  • Fedex is used by 0.9% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
90,752
USPS
50,184
Fedex
27,677
Royal Mail
19,352
Australia Post
11,356
Correos
8,916
Canada Post
5,477
DHL
2,856
PostNord
2,603
China Post
1,066

Top WooCommerce Themes

  • The flatsome theme is used by 7.1% of WooCommerce stores and is the most popular theme.
  • The astra theme is used by 6.8% of WooCommerce stores and is the second most popular theme.
  • The divi theme is used by 6.0% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
flatsome
217,550
astra
209,311
divi
183,581
Unknown
108,939
storefront
83,873
avada
79,716
oceanwp
70,144
hello-elementor
60,421
woodmart
55,391
enfold
36,377

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 53.4% of WooCommerce stores have a .com domain.
  • 3.4% of WooCommerce stores have a .co.uk domain.
  • 2.6% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
1,641,479
.co.uk
105,524
.org
78,538
.nl
69,134
.com.au
68,406
.de
61,067
.net
60,579
.it
56,439
.ru
53,426
.fr
41,523

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Craftsy.com
13,254
2020/08/28
Home Interior Design
14,121
2016/12/30
Minimalist Baker
15,208
2017/10/27
Paula Deen
16,320
2016/12/30
iHeartDogs
16,709
2016/12/30

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
travelcare.io
217,270
2021/11/26
Corpse Husband Merchandise
248,660
2021/11/26
New 24 Hour
518,298
2021/11/26
Encore A&S Case Co.
592,459
2021/11/26
www.chinaimx.com
723,168
2021/11/26

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 21,019 merchants from competitive ecommerce platforms.

Platform
Stores
7,742
5,878
2,938
709
516
509
263

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Login – My Account
18,529
Custom Cart
2021/11/02
venue.com
21,747
Shopify
2021/11/09
Actualícese
22,114
Custom Cart
2021/10/27
Upswing Poker
22,545
Custom Cart
2021/09/27
Caesarstone US
25,182
Custom Cart
2021/11/11

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 9,923 merchants to competitive platforms.

Platform
Stores
5,382
2,757
210
164
153
147

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
artprojectsforkids.org
2,322
Custom Cart
2021/10/14
Board Games & Collectables
2,976
Custom Cart
2021/10/30
Smile
3,195
Magento
2021/09/09
Buy Musical Instruments
4,975
Magento
2021/11/03
Alpha Paw
5,232
Shopify
2021/10/13

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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