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The State of WooCommerce in 2023

Updated Jan 27 2023

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

Download a complete list of WooCommerce stores with a paid account.
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WooCommerce Growth

At present, there are 3,898,558 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

  • WooCommerce stores increased 8.6% quarter-over-quarter in 2022 Q4.
  • WooCommerce stores increased 28% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
30,814
2017 Q2
74,811
2017 Q3
33,956
2017 Q4
26,683
2018 Q1
68,114
2018 Q2
252,612
2018 Q3
97,950
2018 Q4
94,596
2019 Q1
172,122
2019 Q2
105,818
2019 Q3
112,663
2019 Q4
112,005
2020 Q1
163,411
2020 Q2
149,842
2020 Q3
145,785
2020 Q4
199,850
2021 Q1
314,283
2021 Q2
212,025
2021 Q3
158,361
2021 Q4
150,477
2022 Q1
117,142
2022 Q2
167,894
2022 Q3
247,302
2022 Q4
304,057
2023 Q1 (to date)
74,257
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 42.7% of WooCommerce stores.
  • Instagram is used by 37.4% of WooCommerce stores.
  • YouTube is used by 12.3% of WooCommerce stores.
Type
Stores
Facebook
1,664,814
Instagram
1,459,909
YouTube
479,090
Twitter
478,945
LinkedIn
254,383
Pinterest
154,505
Tiktok
55,723
Facebook Group
45,137
Yelp
10,978
Snapchat
4,059

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of WooCommerce stores have an email on their website
  • 53% of WooCommerce stores provide a phone number on their website
Type
Stores
Email
2,100,771
Phone
2,072,081
WhatsApp
54,759

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

  • 6.1% of WooCommerce stores sell Apparel products.
  • 6.1% of WooCommerce stores sell Home & Garden products.
  • 4.3% of WooCommerce stores sell Food & Drink products.
Category
Stores
238,351
236,645
168,584
115,083
86,722
74,800
52,748
47,152

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

  • 10.5% of WooCommerce stores are in United States
  • 4.5% of WooCommerce stores are in United Kingdom
  • 2.4% of WooCommerce stores are in India
  • 2.3% of WooCommerce stores are in Germany
Country
Stores
409,134
175,792
94,046
90,381
89,213
87,777
78,842
77,583
74,216

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

  • 9.3% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
  • 3.5% of WooCommerce stores have installed the PayPal Payments WooCommerce app.
  • 2.2% of WooCommerce stores have installed the WooCommerce Product Blocks WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 840,631 installs for 44 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

  • 0.5% of WooCommerce stores have 1 - 9 employees.
  • 0.2% of WooCommerce stores have 10 - 24 employees.
  • 0.2% of WooCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
20,941
10 - 24
9,100
25 - 49
5,886
50 - 99
4,242
100 - 249
4,146
250 - 999
3,261
1000 - 4999
1,805
5000+
473

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

  • 38.7% of WooCommerce stores sell 1 - 9 different products.
  • 11.9% of WooCommerce stores sell 10 - 24 different products.
  • 10.1% of WooCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,507,849
10 - 24
462,432
25 - 49
392,901
50 - 99
106,336
100 - 249
362,677
250 - 999
228,383
1000 - 4999
62,323
5000 - 9999
13,200
10000 - 24999
11,332
25000 - 99999
6,998

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 457 different technologies that have 10,067,958 collective installs on WooCommerce stores.

  • Yoast is used by 39.7% of WooCommerce stores.
  • Google Tag Manager is used by 35.7% of WooCommerce stores.
  • Google Adsense is used by 34.8% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
1,548,277
1,390,408
1,357,497
1,253,106
691,292
612,882
460,113
380,339
362,781

Top Shipping Carriers Used By WooCommerce Stores

  • UPS is used by 1.9% of WooCommerce stores.
  • USPS is used by 1.9% of WooCommerce stores.
  • Fedex is used by 1.3% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Shipping Carrier
Stores
UPS
75,517
USPS
75,347
Fedex
52,088
Royal Mail
23,585
Australia Post
13,181
Correos
12,625
Canada Post
6,463
DHL
4,240
PostNord
3,347
Polish Post
2,381

Top WooCommerce Themes

  • The astra theme is used by 9.1% of WooCommerce stores and is the most popular theme.
  • The flatsome theme is used by 7.0% of WooCommerce stores and is the second most popular theme.
  • The divi theme is used by 5.9% of WooCommerce stores and is the third most popular theme.
Theme Name
Stores
astra
355,675
flatsome
272,952
divi
228,303
hello-elementor
145,310
Unknown
130,496
woodmart
108,021
storefront
92,691
oceanwp
84,564
avada
78,254
porto
39,208

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 55.4% of WooCommerce stores have a .com domain.
  • 3.1% of WooCommerce stores have a .co.uk domain.
  • 2.5% of WooCommerce stores have a .org domain.
Top-level Domain
Stores
.com
2,161,469
.co.uk
121,436
.org
97,504
.de
77,826
.nl
76,999
.net
75,146
.it
66,853
.ru
65,936
.com.au
63,918
.fr
52,511

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

Name
Domain
Rank
Created
Farmers' Almanac
62
2016/12/30
Gundry MD ®
188
2016/12/30
ScreenCraft
315
2017/01/27
Dr. Jolene Brighten
365
2016/12/30
The Edgy Veg
385
2021/02/19

New WooCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Ticket 9
462,922
2023/01/27
Wireless Plus LTD
745,712
2023/01/27
www.nutritank.com
785,446
2023/01/27
Luca Romito
1,097,905
2023/01/27
Israel Moto Adventures
1,260,298
2023/01/27

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 25,280 merchants from competitive ecommerce platforms.

Platform
Stores
12,435
5,082
2,709
563
417
271

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Frederique Constant Official Website
1,689
Shopify
2022/11/09
Blazy Susan
1,720
Custom Cart
2022/11/11
– The Postman's Knock
1,964
Custom Cart
2023/01/05
Behindthechair.com
3,898
Custom Cart
2023/01/04
FODMAP Everyday
4,361
Custom Cart
2022/12/29

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 14,623 merchants to competitive platforms.

Platform
Stores
7,345
4,724
233
203
196
135
106
100

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Mane by Mane Addicts
1,039
Shopify
2023/01/19
Discover Traditional Italian Cooking
2,137
Custom Cart
2022/12/22
Ragstock Inc
2,213
BigCommerce
2022/11/10
Kingston Brass
4,147
Shopify
2022/11/11
www.ouiinfrance.com
5,022
Custom Cart
2023/01/17

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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