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Ecommerce stores using Google Tag Manager

Updated Sep 16 2022

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 3,127,636 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 3,127,636 ecommerce stores.

    • Installs for Google Tag Manager increased 0.2% quarter-over-quarter.
    • Installs for Google Tag Manager increased 50.1% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    3
    2016/12/30
    Target
    11
    2016/12/30
    Samsung US
    14
    2016/12/30
    Mercado Livre Brasil
    20
    2016/12/30
    Hotstar
    21
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    www.ateesa.co.za
    9,777,053
    2022/09/18
    Creaciones Online
    10,663,133
    2022/09/18
    www.trimuzijat.com
    2,297,198
    2022/09/18
    Lua de Mel Decor
    8,965,964
    2022/09/18
    vrnes.qysdn.servertrust.com
    10,776,760
    2022/09/18

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 42.7% of stores using Google Tag Manager are on WooCommerce
    • 16.8% of stores using Google Tag Manager are on Custom Cart
    • 9.1% of stores using Google Tag Manager are on Shopify
    • 3.9% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    1,334,791
    526,838
    285,916
    72,394
    65,880
    56,688
    51,582
    42,190
    37,832
    34,872
    31,166
    29,812
    20,436
    17,507
    17,401
    15,582
    14,795
    14,351

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 8.5% of stores using Google Tag Manager sell Apparel products.
    • 7.3% of stores using Google Tag Manager sell Home & Garden products.
    • 5.3% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    1,558,437
    265,810
    228,001
    167,053
    95,946
    72,086

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 24.9% of stores using Google Tag Manager are in Unknown
    • 16.8% of stores using Google Tag Manager are in United States
    • 4.7% of stores using Google Tag Manager are in United Kingdom
    • 3.8% of stores using Google Tag Manager are in Brazil
    Country
    Stores
    None
    779,093
    524,789
    148,061
    119,882
    108,270
    81,099
    73,312
    71,015
    70,452
    63,525

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.