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Ecommerce stores using Google Tag Manager

Updated Jan 20 2023

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 3,271,622 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 3,271,622 ecommerce stores.

    • Installs for Google Tag Manager increased 0.1% quarter-over-quarter.
    • Installs for Google Tag Manager increased 25.3% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    4
    2016/12/30
    eBay
    6
    2016/12/30
    Etsy
    7
    2016/12/30
    www.nordstrom.com
    10
    2016/12/30
    Wayfair.com
    12
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Coisas em Ofertas
    7,505,801
    2023/01/22
    www.goldsugar.com
    4,910,438
    2023/01/22
    Georgia 4RUNNERS 4x4!
    5,674,151
    2023/01/22
    eRondon
    7,571,961
    2023/01/22
    Chocolate Chick Tees
    2,367,679
    2023/01/22

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 42.3% of stores using Google Tag Manager are on WooCommerce
    • 16.8% of stores using Google Tag Manager are on Custom Cart
    • 9.7% of stores using Google Tag Manager are on Shopify
    • 3.8% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    1,384,741
    549,192
    316,350
    73,487
    67,017
    59,177
    52,543
    41,680
    37,309
    35,799
    34,465
    33,306
    20,380
    18,326
    17,561
    15,906
    15,685
    15,397

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 8.1% of stores using Google Tag Manager sell Apparel products.
    • 7.1% of stores using Google Tag Manager sell Home & Garden products.
    • 5.3% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    1,651,693
    265,358
    233,311
    172,246
    99,634
    74,898

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 24.2% of stores using Google Tag Manager are in Unknown
    • 17.5% of stores using Google Tag Manager are in United States
    • 4.8% of stores using Google Tag Manager are in United Kingdom
    • 4.0% of stores using Google Tag Manager are in Brazil
    Country
    Stores
    None
    791,028
    571,793
    156,125
    131,835
    110,900
    85,120
    77,031
    74,468
    73,747
    68,272

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.