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Ecommerce stores using Google Tag Manager

Updated Mar 15 2024

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 4,012,653 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 4,012,653 ecommerce stores.

    • Installs for Google Tag Manager decreased -0.1% quarter-over-quarter.
    • Installs for Google Tag Manager increased 19.2% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    4
    2016/12/30
    eBay
    5
    2016/12/30
    Etsy
    9
    2016/12/30
    Walgreens
    13
    2016/12/30
    Verizon
    14
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Barrdega Panamá
    5,872,656
    2024/03/17
    www.violaplants.com
    6,315,807
    2024/03/17
    Gà Vàng TV
    7,024,007
    2024/03/17
    danangnho.com
    3,135,727
    2024/03/17
    Devils kiss
    6,664,714
    2024/03/17

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 40.3% of stores using Google Tag Manager are on WooCommerce
    • 18.0% of stores using Google Tag Manager are on Custom Cart
    • 10.4% of stores using Google Tag Manager are on Shopify
    • 3.4% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    1,618,413
    721,585
    416,145
    83,991
    75,801
    74,360
    73,907
    56,640
    38,150
    36,660
    34,180
    27,901
    22,827
    22,218
    20,937
    19,661
    17,408
    16,956

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 6.0% of stores using Google Tag Manager sell Home & Garden products.
    • 5.9% of stores using Google Tag Manager sell Apparel products.
    • 4.1% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    2,354,402
    242,671
    236,905
    163,356
    107,046
    77,352

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 24.4% of stores using Google Tag Manager are in Unknown
    • 14.8% of stores using Google Tag Manager are in United States
    • 4.8% of stores using Google Tag Manager are in Brazil
    • 4.3% of stores using Google Tag Manager are in United Kingdom
    Country
    Stores
    None
    979,608
    591,942
    192,771
    172,371
    126,123
    98,564
    96,948
    96,224
    94,771
    89,474

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.