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Ecommerce stores using Google Tag Manager

Updated Jan 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 4,273,344 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed

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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 4,273,344 ecommerce stores.

    • Installs for Google Tag Manager decreased -0.3% quarter-over-quarter.
    • Installs for Google Tag Manager increased 1.3% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Lowe’s Improvement
    www.lowes.com
    7
    2020/07/24
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Walgreens
    www.walgreens.com
    11
    2016/12/30
    IKEA
    www.ikea.com
    15
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    RAVØN WEAR
    ravonwear.shop
    7,508,456
    2026/02/01
    KhalejLux
    khalejlux.myshopify.com
    12,507,468
    2026/02/01
    GALINUX
    www.galinux.com
    8,289,365
    2026/02/01
    Cara Calvin
    www.caracalvin.com
    8,814,178
    2026/02/01
    PRIME GEN
    itsprimegen.myshopify.com
    12,737,757
    2026/02/01

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 38.2% of stores using Google Tag Manager are on WooCommerce
    • 17.1% of stores using Google Tag Manager are on Custom Cart
    • 13.5% of stores using Google Tag Manager are on Shopify
    • 2.9% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,631,237
    Custom Cart
    732,473
    Shopify
    576,455
    GoDaddy Online Store
    121,874
    PrestaShop
    74,354
    OpenCart
    70,230
    Squarespace
    65,179
    Magento
    61,879
    BASE
    60,815
    Tiendanube
    54,407
    Takeaway
    47,660
    Ecwid
    40,290
    Wix
    38,033
    Teachable
    34,739
    Odoo
    28,199
    Spring
    27,248
    Cafe24
    24,215
    Shoptet
    23,777
    prom
    23,096
    Color Me Shop
    22,296

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 12.0% of stores using Google Tag Manager sell Apparel products.
    • 11.9% of stores using Google Tag Manager sell Home & Garden products.
    • 9.2% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    758,688
    Apparel
    513,483
    Home & Garden
    507,828
    Food & Drink
    391,783
    Business & Industrial
    279,139
    Beauty & Fitness
    277,877
    Health
    234,471
    People & Society
    209,882
    Arts & Entertainment
    181,548
    Sports
    148,398

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 22.7% of stores using Google Tag Manager are in Unknown
    • 16.0% of stores using Google Tag Manager are in United States
    • 4.4% of stores using Google Tag Manager are in United Kingdom
    • 3.9% of stores using Google Tag Manager are in Brazil
    Country
    Stores
    None
    968,168
    United States
    685,081
    United Kingdom
    189,943
    Brazil
    167,142
    Germany
    132,336
    Japan
    113,721
    India
    113,677
    Spain
    113,476
    Netherlands
    110,782
    Australia
    100,415

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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