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Ecommerce stores using Google Tag Manager

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 4,236,956 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed

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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 4,236,956 ecommerce stores.

    • Installs for Google Tag Manager increased 0.0% quarter-over-quarter.
    • Installs for Google Tag Manager increased 0.0% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Walgreens
    www.walgreens.com
    11
    2016/12/30
    Expedia Travel
    www.expedia.com
    13
    2016/12/30
    IKEA
    www.ikea.com
    14
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    The Rising sun games
    therisingsugames.myshopify.com
    12,262,542
    2026/01/10
    Sleepy UK
    uk-sleepy.co.uk
    6,627,310
    2026/01/10
    Mi tienda
    saymoons.com
    7,269,106
    2026/01/10
    HogarExpress
    hogarexpress-8355.myshopify.com
    12,442,059
    2026/01/10
    Zero, Wolf y Cove
    mx.uat.subzero.com
    12,815,995
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 38.6% of stores using Google Tag Manager are on WooCommerce
    • 17.7% of stores using Google Tag Manager are on Custom Cart
    • 12.1% of stores using Google Tag Manager are on Shopify
    • 2.9% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,633,935
    Custom Cart
    749,929
    Shopify
    512,538
    GoDaddy Online Store
    124,539
    PrestaShop
    74,562
    OpenCart
    70,435
    Squarespace
    65,153
    BASE
    62,919
    Magento
    61,736
    Tiendanube
    53,673
    Takeaway
    48,368
    Ecwid
    40,032
    Teachable
    34,706
    Spring
    30,302
    Odoo
    27,720
    BigCommerce
    24,324
    Cafe24
    24,032
    Shoptet
    23,717
    prom
    23,124
    Color Me Shop
    22,331

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 11.9% of stores using Google Tag Manager sell Apparel products.
    • 11.8% of stores using Google Tag Manager sell Home & Garden products.
    • 9.1% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    767,035
    Apparel
    502,458
    Home & Garden
    501,995
    Food & Drink
    386,450
    Business & Industrial
    276,762
    Beauty & Fitness
    271,245
    Health
    230,284
    People & Society
    207,388
    Arts & Entertainment
    179,447
    Sports
    145,073

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 23.1% of stores using Google Tag Manager are in Unknown
    • 15.6% of stores using Google Tag Manager are in United States
    • 4.3% of stores using Google Tag Manager are in United Kingdom
    • 4.0% of stores using Google Tag Manager are in Brazil
    Country
    Stores
    None
    977,730
    United States
    662,466
    United Kingdom
    182,176
    Brazil
    170,518
    Germany
    130,437
    Japan
    117,912
    India
    112,556
    Spain
    110,253
    Netherlands
    109,376
    France
    97,225

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

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