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Ecommerce stores using Google Tag Manager

Updated Nov 28 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 4,271,748 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed

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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 4,271,748 ecommerce stores.

    • Installs for Google Tag Manager increased 0.1% quarter-over-quarter.
    • Installs for Google Tag Manager increased 0.6% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Eight Sleep
    www.eightsleep.com
    7
    2019/12/20
    USA TODAY
    www.usatoday.com
    8
    2016/12/30
    Etsy
    www.etsy.com
    11
    2016/12/30
    Walgreens
    www.walgreens.com
    13
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    ICONA
    shopicona.it
    10,755,508
    2025/11/29
    Prixelium
    www.prixelium.com
    8,259,335
    2025/11/29
    Radice
    radicefood.com
    5,916,860
    2025/11/29
    Erika Joia
    www.erikajoia.com.br
    7,042,652
    2025/11/29
    arrozgelvez.com.co
    arrozgelvez.com.co
    11,371,464
    2025/11/29

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 38.6% of stores using Google Tag Manager are on WooCommerce
    • 18.2% of stores using Google Tag Manager are on Custom Cart
    • 10.8% of stores using Google Tag Manager are on Shopify
    • 3.0% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,648,330
    Custom Cart
    776,722
    Shopify
    462,916
    GoDaddy Online Store
    126,305
    PrestaShop
    75,784
    OpenCart
    71,659
    Squarespace
    64,625
    Magento
    63,868
    BASE
    63,120
    Tiendanube
    55,228
    Takeaway
    49,957
    Spring
    41,713
    Ecwid
    39,799
    Wix
    36,088
    Teachable
    34,619
    Odoo
    27,143
    Shoptet
    23,629
    Cafe24
    23,528
    prom
    23,250
    Color Me Shop
    22,818

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 11.9% of stores using Google Tag Manager sell Apparel products.
    • 11.7% of stores using Google Tag Manager sell Home & Garden products.
    • 9.0% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    785,600
    Apparel
    506,736
    Home & Garden
    501,914
    Food & Drink
    382,507
    Business & Industrial
    276,821
    Beauty & Fitness
    271,413
    Health
    230,097
    People & Society
    207,419
    Arts & Entertainment
    189,896
    Sports
    142,389

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 23.7% of stores using Google Tag Manager are in Unknown
    • 14.8% of stores using Google Tag Manager are in United States
    • 4.2% of stores using Google Tag Manager are in Brazil
    • 4.1% of stores using Google Tag Manager are in United Kingdom
    Country
    Stores
    None
    1,013,337
    United States
    633,073
    Brazil
    178,621
    United Kingdom
    175,369
    Germany
    129,952
    India
    122,083
    Japan
    120,593
    Spain
    111,333
    Netherlands
    108,048
    France
    96,531

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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