Ecommerce stores using Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 4,312,720 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

• Google Tag Manager usage on ecommerce stores
• Top stores using Google Tag Manager
• Stores that have recently installed Google Tag Manager
• Top ecommerce platforms for stores with Google Tag Manager installed
• Top categories for stores with Google Tag Manager installed
• Top countries for stores with Google Tag Manager installed

Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 4,312,720 ecommerce stores.

• Installs for Google Tag Manager decreased -0.5% quarter-over-quarter.
• Installs for Google Tag Manager increased 2.4% year-over-year.

Top Stores using Google Tag Manager

Here are the top 5 stores running Google Tag Manager ordered by store rank.

Stores That Have Recently Installed Google Tag Manager

Here are the stores that have installed Google Tag Manager most recently.

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

• 36.4% of stores using Google Tag Manager are on WooCommerce
• 16.6% of stores using Google Tag Manager are on Custom Cart
• 13.5% of stores using Google Tag Manager are on Shopify
• 4.1% of stores using Google Tag Manager are on GoDaddy Online Store

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

• 11.9% of stores using Google Tag Manager sell Home & Garden products.
• 11.8% of stores using Google Tag Manager sell Apparel products.
• 9.3% of stores using Google Tag Manager sell Food & Drink products.

Top Countries for stores using Google Tag Manager

Here is the country platform breakdown for stores with Google Tag Manager installed.

• 20.7% of stores using Google Tag Manager are in Unknown
• 18.4% of stores using Google Tag Manager are in United States
• 4.5% of stores using Google Tag Manager are in United Kingdom
• 3.7% of stores using Google Tag Manager are in Brazil

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Installed Apps
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce