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Ecommerce stores using Google Tag Manager

Updated Dec 19 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 4,218,273 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed

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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 4,218,273 ecommerce stores.

    • Installs for Google Tag Manager increased 0.5% quarter-over-quarter.
    • Installs for Google Tag Manager decreased -0.5% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Eight Sleep
    www.eightsleep.com
    7
    2019/12/20
    Walgreens
    www.walgreens.com
    11
    2016/12/30
    Expedia Travel
    www.expedia.com
    12
    2016/12/30
    IKEA
    www.ikea.com
    14
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    high power metal detector
    electro-shop-9938.myshopify.com
    12,733,695
    2025/12/20
    NDAKARUSENEGAL – NDAKARU-SENEGAL
    899ba6-59.myshopify.com
    13,056,930
    2025/12/20
    THE JEWELS THIEF
    www.thejewelsthief.co.uk
    7,129,448
    2025/12/20
    Galaxy shop 🎧
    galaxygabon.myshopify.com
    12,898,768
    2025/12/20
    HORIZON BUSINESS
    horizon-business-3.myshopify.com
    12,791,585
    2025/12/20

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 39.0% of stores using Google Tag Manager are on WooCommerce
    • 18.3% of stores using Google Tag Manager are on Custom Cart
    • 9.8% of stores using Google Tag Manager are on Shopify
    • 3.0% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,644,042
    Custom Cart
    771,095
    Shopify
    413,302
    GoDaddy Online Store
    125,194
    PrestaShop
    75,235
    OpenCart
    70,969
    Squarespace
    64,975
    BASE
    63,017
    Magento
    62,499
    Tiendanube
    55,063
    Takeaway
    49,119
    Ecwid
    39,917
    Spring
    37,920
    Wix
    36,680
    Teachable
    34,624
    Odoo
    27,460
    Shoptet
    23,776
    Cafe24
    23,624
    prom
    23,201
    Color Me Shop
    22,662

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 11.7% of stores using Google Tag Manager sell Home & Garden products.
    • 11.7% of stores using Google Tag Manager sell Apparel products.
    • 9.1% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    769,165
    Home & Garden
    494,862
    Apparel
    494,153
    Food & Drink
    381,985
    Business & Industrial
    276,868
    Beauty & Fitness
    264,868
    Health
    227,893
    People & Society
    206,577
    Arts & Entertainment
    188,808
    Sports
    141,837

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 23.9% of stores using Google Tag Manager are in Unknown
    • 15.0% of stores using Google Tag Manager are in United States
    • 4.2% of stores using Google Tag Manager are in Brazil
    • 4.2% of stores using Google Tag Manager are in United Kingdom
    Country
    Stores
    None
    1,009,381
    United States
    631,820
    Brazil
    176,914
    United Kingdom
    175,171
    Germany
    129,215
    Japan
    119,729
    India
    113,526
    Spain
    109,644
    Netherlands
    108,368
    France
    96,397

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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