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Ecommerce stores using Google Tag Manager

Updated May 13 2022

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 2,947,270 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 2,947,270 ecommerce stores.

    • Installs for Google Tag Manager increased 1.2% quarter-over-quarter.
    • Installs for Google Tag Manager increased 156.6% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Samsung US
    4
    2016/12/30
    Kylie Cosmetics
    6
    2016/12/30
    Etsy
    7
    2016/12/30
    www.nordstrom.com
    16
    2016/12/30
    Coca
    22
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Scent Candle Company LLC
    7,263,848
    2022/05/15
    ganodermapanama.com
    6,908,970
    2022/05/15
    Daily Steals
    97,449
    2022/05/15
    Say It With Sexy!
    7,272,167
    2022/05/15
    Mike Simmons
    634,156
    2022/05/15

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 40.0% of stores using Google Tag Manager are on WooCommerce
    • 16.6% of stores using Google Tag Manager are on Custom Cart
    • 8.4% of stores using Google Tag Manager are on Shopify
    • 6.2% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    1,180,323
    488,065
    246,925
    166,258
    61,560
    61,196
    52,270
    49,311
    43,534
    36,071
    20,986
    17,900
    16,655
    15,741
    14,846
    13,900
    13,899
    13,503

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 8.7% of stores using Google Tag Manager sell Apparel products.
    • 7.5% of stores using Google Tag Manager sell Home & Garden products.
    • 5.2% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    1,428,698
    257,274
    219,850
    151,837
    94,359
    68,064

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 26.1% of stores using Google Tag Manager are in Unknown
    • 19.8% of stores using Google Tag Manager are in United States
    • 4.8% of stores using Google Tag Manager are in United Kingdom
    • 3.5% of stores using Google Tag Manager are in Japan
    Country
    Stores
    None
    768,373
    582,103
    140,201
    102,563
    89,584
    79,544
    69,468
    63,909
    61,322
    60,293

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.