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Ecommerce stores using Google Tag Manager

Updated Nov 26 2021

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 2,453,931 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Top countries for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 2,453,931 ecommerce stores.

    • Installs for Google Tag Manager increased 6.4% quarter-over-quarter.
    • Installs for Google Tag Manager increased 254.5% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    7
    2016/12/30
    Target
    9
    2016/12/30
    Coca
    19
    2016/12/30
    Redbubble
    21
    2016/12/30
    ZARA Official Website
    29
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    We Love Kruger
    2,756,863
    2021/11/28
    iMomStore
    9,147,511
    2021/11/28
    -
    6,883,813
    2021/11/28
    virtueeternity.com
    4,778,441
    2021/11/28
    Emercado
    6,422,434
    2021/11/28

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores with Google Tag Manager installed.

    • 40.9% of stores using Google Tag Manager are on WooCommerce
    • 19.0% of stores using Google Tag Manager are on Custom Cart
    • 8.8% of stores using Google Tag Manager are on Shopify
    • 6.4% of stores using Google Tag Manager are on Square Online
    Top-level Domain
    Stores
    1,002,652
    466,216
    217,118
    156,119
    59,692
    58,093
    47,679
    41,550
    39,621
    20,474
    20,019
    16,877
    15,434
    14,054
    14,050
    13,293
    12,671
    11,932

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 8.9% of stores using Google Tag Manager sell Apparel products.
    • 7.1% of stores using Google Tag Manager sell Home & Garden products.
    • 5.0% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    1,250,621
    219,062
    174,078
    122,621
    71,569
    53,522

    Top Countries for stores using Google Tag Manager

    Here is the country platform breakdown for stores with Google Tag Manager installed.

    • 28.1% of stores using Google Tag Manager are in Unknown
    • 16.0% of stores using Google Tag Manager are in United States
    • 4.7% of stores using Google Tag Manager are in United Kingdom
    • 3.8% of stores using Google Tag Manager are in Japan
    Country
    Stores
    None
    690,481
    392,089
    115,192
    93,250
    80,903
    67,920
    62,072
    55,826
    53,055

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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