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The State of PrestaShop in 2021

Updated Sep 17 2021

PrestaShop is an open-source ecommerce platform that originated in France in 2005. PrestaShop supported over a dozen languages shortly after launch and has always had a strong focus on internationalization.

In this report, we'll cover the following essential statistics on PrestaShop usage.

Download a complete list of PrestaShop stores with a paid account.
Create a free account to get a feel for the data we provide.

PrestaShop Growth

At present, there are 213,765 live stores running on the PrestaShop platform.

Here is the historical growth of stores running PrestaShop.

  • PrestaShop stores increased 2.6% quarter-over-quarter in 2021 Q2.
  • PrestaShop stores increased 17% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
3,638
2017 Q2
6,113
2017 Q3
2,807
2017 Q4
2,078
2018 Q1
6,206
2018 Q2
37,635
2018 Q3
9,114
2018 Q4
9,414
2019 Q1
19,879
2019 Q2
9,118
2019 Q3
9,027
2019 Q4
9,523
2020 Q1
15,218
2020 Q2
8,758
2020 Q3
5,694
2020 Q4
10,711
2021 Q1
8,686
2021 Q2
5,307
2021 Q3 (to date)
2,301
Cumulative Stores by Quarter

It's hard to know exactly when a PrestaShop store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On PrestaShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 46.7% of PrestaShop stores.
  • Instagram is used by 30.3% of PrestaShop stores.
  • Twitter is used by 13.7% of PrestaShop stores.
Type
Stores
Facebook
99,786
Instagram
64,738
Twitter
29,294
YouTube
24,647
Pinterest
9,895
LinkedIn
5,846
Facebook Group
769
Tiktok
287
Snapchat
101

Contact Information On PrestaShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of PrestaShop stores have an email on their website
  • 30% of PrestaShop stores provide a phone number on their website
Type
Stores
Email
124,836
Phone
63,409

Top Categories For PrestaShop Stores

Here is the breakdown of industry verticals for stores on PrestaShop.

  • 7.0% of PrestaShop stores sell Apparel products.
  • 3.7% of PrestaShop stores sell Home & Garden products.
  • 2.4% of PrestaShop stores sell Beauty & Fitness products.

Top Countries For PrestaShop Stores

PrestaShop is quite popular in Europe, which makes sense since the company is based in France.

  • 13.9% of PrestaShop stores are in France
  • 11.0% of PrestaShop stores are in Spain
  • 7.1% of PrestaShop stores are in Italy
  • 7.1% of PrestaShop stores are in Poland
Country
Stores
29,742
23,535
15,271
15,210
4,534
3,671
3,347

With a paid account, stores can also be segmented by region and city.

Number Of Employees For PrestaShop Stores

Here is the breakdown of PrestaShop stores by the number of employees.

  • 0.2% of PrestaShop stores have 1 - 9 employees.
  • 0.1% of PrestaShop stores have 10 - 24 employees.
  • 0.1% of PrestaShop stores have 25 - 49 employees.
Employees
Stores
1 - 9
528
10 - 24
214
25 - 49
135
50 - 99
65
100 - 249
73
250 - 999
39
1000 - 4999
14
5000+
9

Number Of Products Sold For PrestaShop Stores

Here is the breakdown of PrestaShop stores by the number of products that they sell.

  • 7.8% of PrestaShop stores sell 250 - 999 different products.
  • 6.0% of PrestaShop stores sell 100 - 249 different products.
  • 4.4% of PrestaShop stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
4,388
10 - 24
3,316
25 - 49
5,369
50 - 99
2,898
100 - 249
12,904
250 - 999
16,749
1000 - 4999
9,466
5000 - 9999
2,311
10000 - 24999
1,717
25000 - 99999
503

Top Technologies on PrestaShop Stores

We're tracking 163 different technologies that have 401,700 collective installs on PrestaShop stores.

  • Google Analytics is used by 44.5% of PrestaShop stores.
  • Google Analytics Enhanced Ecommerce is used by 34.4% of PrestaShop stores.
  • reCAPTCHA is used by 23.7% of PrestaShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all PrestaShop stores.

Top Shipping Carriers Used By PrestaShop Stores

  • UPS is used by 8.7% of PrestaShop stores.
  • Fedex is used by 0.6% of PrestaShop stores.
  • USPS is used by 0.6% of PrestaShop stores.

Here are the top 10 shipping carriers across all PrestaShop stores.

Shipping Carrier
Stores
UPS
18,639
Fedex
1,326
USPS
1,271
China Post
778
La Poste
346
DHL
319
Australia Post
252
Canada Post
186
DPD
177
GLS Parcel
148

PrestaShop Store Top-level Domain Distribution

.com is the most popular top-level domain for PrestaShop stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 38.9% of PrestaShop stores have a .com domain.
  • 9.6% of PrestaShop stores have a .fr domain.
  • 5.8% of PrestaShop stores have a .pl domain.
Top-level Domain
Stores
.com
83,186
.fr
20,597
.pl
12,478
.es
12,118
.it
11,028
.cz
5,188
.de
3,944
.eu
3,780
.ro
3,469
.ru
3,147

Top PrestaShop Stores

Here are the top stores, powered by PrestaShop, ordered by store rank.

Name
Domain
Rank
Created
Penguin Libros España
www.penguinlibros.com
3,705
2020/10/30
Changeo
www.presto-changeo.com
3,789
2018/05/18
Decathlon Chile
www.decathlon.cl
3,810
2018/05/25
SecondSale.com
www.secondsale.com
3,884
2017/04/28
Farmalisto México
www.farmalisto.com.mx
3,955
2018/12/28

New PrestaShop Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Articler
www.articler.com
209,275
2021/09/17
PowerCraft Shop
shop.powercraft.nl
551,739
2021/09/17
www.mesaycocina.cl
www.mesaycocina.cl
592,493
2021/09/17
www.todotrofeo.com
www.todotrofeo.com
731,470
2021/09/17
DSP WEB Shop
shop.dspweb.it
953,693
2021/09/17

Stores Switching to PrestaShop From Other Platforms

Over the last 90 days, PrestaShop has taken 969 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to PrestaShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.compagnie-des-sens.fr
www.compagnie-des-sens.fr
11,921
Custom Cart
2021/08/10
libreriasiglo.com
libreriasiglo.com
16,071
Custom Cart
2021/09/14
El Container
www.elcontainer.cl
34,716
Custom Cart
2021/08/18
autocollant.shop
autocollant.shop
34,770
Custom Cart
2021/07/20
Lideart
lideart.com.mx
35,778
Shopify
2021/07/07

Stores Switching from PrestaShop To Other Platforms

Over the last 90 days, PrestaShop has lost 1,298 merchants to competitive platforms.

Platform
Stores
142
30
14
11
6

Here are the top PrestaShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Footshop
www.footshop.com
4,264
Custom Cart
2021/06/29
Mr Toys Toyworld
www.mrtoys.com.au
4,640
Custom Cart
2021/07/05
Decathlon Sports Philippines
www.decathlon.ph
19,366
Custom Cart
2021/09/08
damapouya.com
damapouya.com
20,181
Custom Cart
2021/07/16
Parfums de Marly
parfums-de-marly.com
23,146
Shopify
2021/09/09

Get more insights on PrestaShop stores

Our search interface is easy to use and helps you find the PrestaShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on PrestaShop stores, create a free account and have a look for yourself.