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The State of PrestaShop in 2024

Updated Feb 23 2024

PrestaShop is an open-source ecommerce platform that originated in France in 2005. PrestaShop supported over a dozen languages shortly after launch and has always had a strong focus on internationalization.

In this report, we'll cover the following essential statistics on PrestaShop usage.

Download a complete list of PrestaShop stores with a paid account.
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PrestaShop Growth

At present, there are 212,425 live stores running on the PrestaShop platform.

Here is the historical growth of stores running PrestaShop.

  • PrestaShop stores increased 7.0% quarter-over-quarter in 2023 Q4.
  • PrestaShop stores increased 35% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q1
167,405
2020 Q2
168,390
2020 Q3
171,698
2020 Q4
188,899
2021 Q1
203,853
2021 Q2
208,616
2021 Q3
213,714
2021 Q4
218,906
2022 Q1
219,180
2022 Q2
216,863
2022 Q3
220,112
2022 Q4
215,205
2023 Q1
209,648
2023 Q2
213,912
2023 Q3
215,258
2023 Q4
213,532
2024 Q1 (to date)
212,425
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a PrestaShop store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On PrestaShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 45.3% of PrestaShop stores.
  • Instagram is used by 34.9% of PrestaShop stores.
  • YouTube is used by 12.0% of PrestaShop stores.
Type
Stores
Facebook
96,325
Instagram
74,141
YouTube
25,476
Twitter
20,812
LinkedIn
10,512
Pinterest
9,061
WhatsApp
8,326
Tiktok
3,428
Facebook Group
774
Snapchat
108
Yelp
17

Contact Information On PrestaShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of PrestaShop stores provide a phone number on their website
  • 57% of PrestaShop stores have an email on their website
Type
Stores
Phone
133,923
Email
120,324

Top Categories For PrestaShop Stores

Here is the breakdown of industry verticals for stores on PrestaShop.

  • 2.9% of PrestaShop stores sell Home & Garden products.
  • 2.7% of PrestaShop stores sell Apparel products.
  • 1.6% of PrestaShop stores sell Business & Industrial products.

Top Countries For PrestaShop Stores

PrestaShop is quite popular in Europe, which makes sense since the company is based in France.

  • 13.9% of PrestaShop stores are in France
  • 10.2% of PrestaShop stores are in Spain
  • 8.0% of PrestaShop stores are in Poland
  • 7.4% of PrestaShop stores are in Italy
Country
Stores
29,581
21,659
17,060
15,712
4,456
4,077
3,130

With a paid account, stores can also be segmented by region and city.

Number Of Employees For PrestaShop Stores

Here is the breakdown of PrestaShop stores by the number of employees.

  • 97.2% of PrestaShop stores have Unknown employees.
  • 1.2% of PrestaShop stores have 1 - 9 employees.
  • 0.5% of PrestaShop stores have 10 - 24 employees.
Employees
Stores
Unknown
206,497
1 - 9
2,654
10 - 24
1,101
25 - 49
616
50 - 99
434
100 - 249
584
250 - 999
304
1000 - 4999
159
5000+
76

Number Of Products Sold For PrestaShop Stores

Here is the breakdown of PrestaShop stores by the number of products that they sell.

  • 19.3% of PrestaShop stores sell 1 - 9 different products.
  • 16.0% of PrestaShop stores sell 100 - 249 different products.
  • 15.0% of PrestaShop stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
40,992
10 - 24
18,746
25 - 49
21,182
50 - 99
9,871
100 - 249
33,993
250 - 999
31,791
1000 - 4999
14,453
5000 - 9999
3,555
10000 - 24999
2,748
25000 - 99999
1,110

Top Technologies on PrestaShop Stores

We're tracking 315 different technologies that have 694,816 collective installs on PrestaShop stores.

  • Google Tag Manager is used by 34.7% of PrestaShop stores.
  • Google Adsense is used by 34.5% of PrestaShop stores.
  • Google Analytics is used by 33.9% of PrestaShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all PrestaShop stores.

Top Shipping Carriers Used By PrestaShop Stores

  • UPS is used by 13.9% of PrestaShop stores.
  • Correos is used by 2.7% of PrestaShop stores.
  • Fedex is used by 1.2% of PrestaShop stores.

Here are the top 10 shipping carriers across all PrestaShop stores.

Shipping Carrier
Stores
UPS
29,551
Correos
5,685
Fedex
2,619
Polish Post
1,624
InPost
1,456
USPS
1,335
La Poste
1,280
Royal Mail
869
Mondial Relay
612
DHL
454

PrestaShop Store Top-level Domain Distribution

.com is the most popular top-level domain for PrestaShop stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 36.6% of PrestaShop stores have a .com domain.
  • 10.5% of PrestaShop stores have a .fr domain.
  • 6.5% of PrestaShop stores have a .pl domain.
Top-level Domain
Stores
.com
77,746
.fr
22,258
.pl
13,820
.it
12,244
.es
12,176
.cz
5,063
.eu
4,056
.de
4,010
.ro
3,788
.ch
2,785

Top PrestaShop Stores

Here are the top stores, powered by PrestaShop, ordered by store rank.

Name
Domain
Rank
Created
Jones
2,413
2017/04/28
Palmers
3,824
2016/12/30
Xerjoff Universe
5,933
2016/12/30
www.giffard.com
6,366
2016/12/30
Montale Parfums
7,058
2016/12/30

New PrestaShop Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Bergamini Vini
1,317,685
2024/02/23
Www.diem25munich1.org
1,903,945
2024/02/23
Maka Distribuzioni
2,070,381
2024/02/23
Shop Peluquerias
2,084,833
2024/02/23
Www.professorvlad
2,447,055
2024/02/23

Stores Switching to PrestaShop From Other Platforms

Over the last 90 days, PrestaShop has taken 891 merchants from competitive ecommerce platforms.

Platform
Stores
107
63
38
19
5

Here are the top stores that have switched to PrestaShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Brazilian Bikini Shop
39,897
Custom Cart
2024/02/14
pepites-en-champagne.fr
48,448
Custom Cart
2024/01/03
Eltrox.pl
100,611
Magento
2024/01/24
Martimotos
106,335
Custom Cart
2024/02/21
Greenice
132,980
Custom Cart
2024/02/20

Stores Switching from PrestaShop To Other Platforms

Over the last 90 days, PrestaShop has lost 1,440 merchants to competitive platforms.

Platform
Stores
246
23
23
21
19
10

Here are the top PrestaShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
La Compagnie des Sens
17,803
Custom Cart
2023/12/08
Compañía Fantástica
51,501
Shopify
2024/01/18
Soin et nature
64,396
Custom Cart
2023/12/11
SP Books
75,402
Custom Cart
2024/02/20
Boutique.fr
76,789
Custom Cart
2024/02/01

Get more insights on PrestaShop stores

Our search interface is easy to use and helps you find the PrestaShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on PrestaShop stores, create a free account and have a look for yourself.