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The State of Shoptet in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Shoptet usage.

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Create a free account to get a feel for the data we provide.

Shoptet Growth

At present, there are 25,386 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 8.0% quarter-over-quarter in 2022 Q4.
  • Shoptet stores increased 37% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
47
2017 Q2
49
2017 Q3
24
2017 Q4
18
2018 Q1
73
2018 Q2
3,151
2018 Q3
425
2018 Q4
499
2019 Q1
720
2019 Q2
695
2019 Q3
685
2019 Q4
775
2020 Q1
816
2020 Q2
1,047
2020 Q3
545
2020 Q4
2,377
2021 Q1
1,900
2021 Q2
2,034
2021 Q3
1,189
2021 Q4
855
2022 Q1
564
2022 Q2
519
2022 Q3
3,760
2022 Q4
1,834
2023 Q1 (to date)
521
Cumulative Stores by Quarter

It's hard to know exactly when a Shoptet store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 49.3% of Shoptet stores.
  • Instagram is used by 40.1% of Shoptet stores.
  • YouTube is used by 5.4% of Shoptet stores.
Type
Stores
Facebook
12,508
Instagram
10,176
YouTube
1,382
Twitter
379
Tiktok
322
LinkedIn
282
Facebook Group
281
Pinterest
60

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 76% of Shoptet stores provide a phone number on their website
  • 67% of Shoptet stores have an email on their website
Type
Stores
Phone
19,310
Email
16,904
WhatsApp
18

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 2.2% of Shoptet stores sell Home & Garden products.
  • 1.7% of Shoptet stores sell Apparel products.
  • 1.2% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 81.4% of Shoptet stores are in Czech Republic
  • 14.5% of Shoptet stores are in Slovakia
  • 1.2% of Shoptet stores are in Hungary
  • 0.5% of Shoptet stores are in Germany
Country
Stores
3,687
292
121
86
49
34

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 0.6% of Shoptet stores have 1 - 9 employees.
  • 0.3% of Shoptet stores have 100 - 249 employees.
  • 0.2% of Shoptet stores have 10 - 24 employees.
Employees
Stores
1 - 9
146
10 - 24
63
25 - 49
36
50 - 99
23
100 - 249
78
250 - 999
20
1000 - 4999
11
5000+
2

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 34.0% of Shoptet stores sell 1 - 9 different products.
  • 12.3% of Shoptet stores sell 100 - 249 different products.
  • 11.5% of Shoptet stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
8,643
10 - 24
2,921
25 - 49
2,634
50 - 99
697
100 - 249
3,117
250 - 999
2,386
1000 - 4999
1,136
5000 - 9999
289
10000 - 24999
248
25000 - 99999
65

Top Technologies on Shoptet Stores

We're tracking 76 different technologies that have 120,010 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.3% of Shoptet stores.
  • Google Tag Manager is used by 72.4% of Shoptet stores.
  • Google Adsense is used by 70.3% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Technology
Stores
24,708
7,290
2,013
1,667

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.2% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • GLS Parcel is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
48
DPD
29
GLS Parcel
16
Fedex
13
Polish Post
12
Correos
10
DHL
4
Royal Mail
4
InPost
4
ORLEN
4

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 73.6% of Shoptet stores have a .cz domain.
  • 13.8% of Shoptet stores have a .sk domain.
  • 4.7% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
18,687
.sk
3,500
.com
1,181
.eu
905
.hu
268
.de
120
.store
99
.shop
87
.pl
81
.online
54

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
www.mirkavangils.cz
52,714
2020/08/21
MujMiBand.cz
68,310
2020/12/11
Feel Good Family
81,034
2016/12/30
TLAMA games
87,285
2018/10/05
www.ledgrowshop.eu
95,613
2018/06/15

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Wilibike.sk
1,571,534
2023/01/27
JAKSI TAKSI
1,624,321
2023/01/27
Luko
1,744,128
2023/01/27
www.all4owners.com
2,443,134
2023/01/27
Solarnielektrarny.cz
2,548,577
2023/01/27

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 93 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Yummy Lamy
238,974
WooCommerce
2022/11/26
Potrefená Husa Hybernska
583,337
WooCommerce
2023/01/04
neness.cz
617,959
PrestaShop
2023/01/05
Eco Love
646,136
Custom Cart
2022/12/06
TERA CZ
740,802
PrestaShop
2022/11/22

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 64 merchants to competitive platforms.

Platform
Stores
2
1
1

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
DickObraz
290,069
Custom Cart
2023/01/23
GOODIE
491,015
Custom Cart
2023/01/09
Pirátský eshop
1,140,779
PrestaShop
2022/11/28
RENTAL 4 DJS
1,284,055
WooCommerce
2022/12/26
GOODIE
1,480,487
Custom Cart
2023/01/16

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoptet stores, create a free account and have a look for yourself.