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The State of Shoptet in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on Shoptet usage.

Download a complete list of Shoptet stores with a paid account.
Create a free account to get a feel for the data we provide.

Shoptet Growth

At present, there are 20,974 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 3.6% quarter-over-quarter in 2022 Q1.
  • Shoptet stores increased 38% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
46
2017 Q2
49
2017 Q3
22
2017 Q4
18
2018 Q1
68
2018 Q2
3,228
2018 Q3
431
2018 Q4
504
2019 Q1
690
2019 Q2
725
2019 Q3
727
2019 Q4
837
2020 Q1
879
2020 Q2
1,160
2020 Q3
575
2020 Q4
2,722
2021 Q1
2,156
2021 Q2
2,404
2021 Q3
1,488
2021 Q4
1,069
2022 Q1
711
2022 Q2 (to date)
246
Cumulative Stores by Quarter

It's hard to know exactly when a Shoptet store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 51.4% of Shoptet stores.
  • Instagram is used by 38.7% of Shoptet stores.
  • YouTube is used by 4.9% of Shoptet stores.
Type
Stores
Facebook
10,776
Instagram
8,124
YouTube
1,023
Twitter
362
Facebook Group
203
Tiktok
121
LinkedIn
108
Pinterest
55

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of Shoptet stores provide a phone number on their website
  • 67% of Shoptet stores have an email on their website
Type
Stores
Phone
16,208
Email
14,040

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 2.6% of Shoptet stores sell Home & Garden products.
  • 2.1% of Shoptet stores sell Apparel products.
  • 1.5% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 77.6% of Shoptet stores are in Czech Republic
  • 15.0% of Shoptet stores are in Slovakia
  • 0.7% of Shoptet stores are in Hungary
  • 0.4% of Shoptet stores are in Germany
Country
Stores
3,141
144
89
69
32
22
8

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 0.1% of Shoptet stores have 1 - 9 employees.
  • 0.1% of Shoptet stores have 100 - 249 employees.
  • 0.0% of Shoptet stores have 10 - 24 employees.
Employees
Stores
1 - 9
26
10 - 24
10
25 - 49
1
50 - 99
2
100 - 249
14

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 3.4% of Shoptet stores sell 250 - 999 different products.
  • 2.7% of Shoptet stores sell 100 - 249 different products.
  • 2.5% of Shoptet stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
303
10 - 24
218
25 - 49
280
50 - 99
102
100 - 249
564
250 - 999
715
1000 - 4999
524
5000 - 9999
151
10000 - 24999
153
25000 - 99999
36

Top Technologies on Shoptet Stores

We're tracking 57 different technologies that have 77,234 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.1% of Shoptet stores.
  • Google Tag Manager is used by 75.2% of Shoptet stores.
  • Google Analytics is used by 72.7% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.2% of Shoptet stores.
  • GLS Parcel is used by 0.1% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
40
GLS Parcel
15
DPD
15
Fedex
14
Correos
10
DHL
3
USPS
2
PostNord
2
Royal Mail
2
Fastway
1

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 73.2% of Shoptet stores have a .cz domain.
  • 14.3% of Shoptet stores have a .sk domain.
  • 4.7% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
15,349
.sk
2,992
.com
983
.eu
861
.hu
144
.de
87
.store
81
.shop
75
.pl
66
.online
57

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
Eliquidshop.cz
15,367
2019/09/06
BrainMarket.cz
19,038
2018/06/15
FYFT
24,550
2021/02/19
TECHNIKA [E
27,452
2018/06/15
Unuodesign.cz
27,631
2018/06/15

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.brandoni.cz
3,000,252
2022/05/20
ELKAM
4,811,293
2022/05/20
Balvíno
5,087,277
2022/05/20
Psychowalkman
5,110,705
2022/05/20
CBD 4 REGENERATION
5,302,593
2022/05/20

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 117 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
prodejna DSTECHNIK Č. Budějovice
84,487
Custom Cart
2022/04/19
BMSHOP.EU
85,737
Custom Cart
2022/05/03
Kartografie.cz
328,545
PrestaShop
2022/04/17
AMAZINC!
346,211
Ecwid
2022/04/06
Hračkotéka
349,499
Magento
2022/05/18

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 35 merchants to competitive platforms.

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
TimeOutlet.cz
724,921
Custom Cart
2022/03/28
Bujonka.cz
1,171,357
Custom Cart
2022/04/04
BELER fashion
1,201,623
Custom Cart
2022/04/11
masivum.sk
1,439,979
PrestaShop
2022/04/17
queenstore.cz
1,734,190
Shopify
2022/03/22

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoptet stores, create a free account and have a look for yourself.