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The State of Shoptet in 2021

Updated Nov 26 2021

In this report, we'll cover the following essential statistics on Shoptet usage.

Download a complete list of Shoptet stores with a paid account.
Create a free account to get a feel for the data we provide.

Shoptet Growth

At present, there are 21,347 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 9.0% quarter-over-quarter in 2021 Q3.
  • Shoptet stores increased 95% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
40
2017 Q2
46
2017 Q3
21
2017 Q4
18
2018 Q1
66
2018 Q2
3,270
2018 Q3
436
2018 Q4
528
2019 Q1
654
2019 Q2
744
2019 Q3
751
2019 Q4
892
2020 Q1
928
2020 Q2
1,250
2020 Q3
627
2020 Q4
3,046
2021 Q1
2,504
2021 Q2
2,684
2021 Q3
1,678
2021 Q4 (to date)
967
Cumulative Stores by Quarter

It's hard to know exactly when a Shoptet store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 50.2% of Shoptet stores.
  • Instagram is used by 33.9% of Shoptet stores.
  • YouTube is used by 4.0% of Shoptet stores.
Type
Stores
Facebook
10,708
Instagram
7,236
YouTube
862
Twitter
350
Facebook Group
206
LinkedIn
101
Tiktok
78
Pinterest
56

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of Shoptet stores have an email on their website
  • 59% of Shoptet stores provide a phone number on their website
Type
Stores
Email
14,047
Phone
12,583

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 0.7% of Shoptet stores sell Apparel products.
  • 0.5% of Shoptet stores sell Home & Garden products.
  • 0.4% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 78.8% of Shoptet stores are in Czech Republic
  • 13.3% of Shoptet stores are in Slovakia
  • 0.7% of Shoptet stores are in Hungary
  • 0.4% of Shoptet stores are in Germany
Country
Stores
2,830
140
95
78
32
24

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 0.1% of Shoptet stores have 1 - 9 employees.
  • 0.1% of Shoptet stores have 100 - 249 employees.
  • 0.0% of Shoptet stores have 10 - 24 employees.
Employees
Stores
1 - 9
23
10 - 24
6
25 - 49
2
50 - 99
2
100 - 249
14

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 1.4% of Shoptet stores sell 250 - 999 different products.
  • 1.2% of Shoptet stores sell 1000 - 4999 different products.
  • 0.8% of Shoptet stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
84
10 - 24
74
25 - 49
94
50 - 99
28
100 - 249
173
250 - 999
295
1000 - 4999
251
5000 - 9999
71
10000 - 24999
92
25000 - 99999
23

Top Technologies on Shoptet Stores

We're tracking 46 different technologies that have 69,617 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.4% of Shoptet stores.
  • Google Tag Manager is used by 72.3% of Shoptet stores.
  • Google Analytics is used by 70.5% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.7% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • GLS Parcel is used by 0.0% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
145
DPD
16
GLS Parcel
10
Correos
10
Fedex
9
Royal Mail
3
DHL
2
USPS
2
PostNord
1
Fastway
1

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 74.8% of Shoptet stores have a .cz domain.
  • 12.6% of Shoptet stores have a .sk domain.
  • 4.4% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
15,976
.sk
2,693
.com
939
.eu
921
.hu
140
.de
93
.store
83
.pl
76
.shop
71
.online
61

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
EMAKO.cz
20,023
2018/06/15
Shoptet
21,018
2016/12/30
NAJ.SK
37,029
2017/04/28
TECHNIKA [E
43,477
2018/06/15
Prokonzole.cz
43,550
2018/06/15

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
vitashield
2,449,827
2021/11/26
www.zahradni-chaty.cz
3,230,068
2021/11/26
nabytek.cz
3,307,953
2021/11/26
Květnaté louky
3,445,673
2021/11/26
www.myenduro.cz
3,582,903
2021/11/26

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 79 merchants from competitive ecommerce platforms.

Platform
Stores
12
4
2

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
NARADI.CZ
61,755
Custom Cart
2021/09/20
Svojtka.cz
204,168
Custom Cart
2021/10/08
Vin.cz
243,913
Custom Cart
2021/09/07
BESTDRINK
365,652
PrestaShop
2021/09/07
mcompanies.cz
406,982
Custom Cart
2021/10/15

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 54 merchants to competitive platforms.

Platform
Stores

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Svět plodů
49,399
Custom Cart
2021/09/24
Svět plodů
418,859
Custom Cart
2021/09/20
Joyx.cz
925,468
Custom Cart
2021/09/15
Tantraela.com
1,007,704
WooCommerce
2021/11/01
Decobella
2,634,696
Custom Cart
2021/09/27

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoptet stores, create a free account and have a look for yourself.