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The State of Shoptet in 2024

Updated Apr 12 2024

In this report, we'll cover the following essential statistics on Shoptet usage.

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Shoptet Growth

At present, there are 29,617 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 11.3% quarter-over-quarter in 2024 Q1.
  • Shoptet stores increased 63% year-over-year in 2024 Q1.
Quarter
Active Stores
2021 Q2
19,120
2021 Q3
21,103
2021 Q4
21,190
2022 Q1
21,193
2022 Q2
20,871
2022 Q3
24,353
2022 Q4
25,137
2023 Q1
26,047
2023 Q2
26,649
2023 Q3
27,426
2023 Q4
28,714
2024 Q1
29,488
2024 Q2 (to date)
29,617
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoptet store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 44.7% of Shoptet stores.
  • Instagram is used by 41.8% of Shoptet stores.
  • YouTube is used by 6.9% of Shoptet stores.
Type
Stores
Facebook
13,241
Instagram
12,385
YouTube
2,038
Tiktok
767
LinkedIn
417
Twitter
396
Facebook Group
320
Pinterest
60
WhatsApp
15

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Shoptet stores provide a phone number on their website
  • 65% of Shoptet stores have an email on their website
Type
Stores
Phone
22,171
Email
19,263

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 1.7% of Shoptet stores sell Home & Garden products.
  • 1.1% of Shoptet stores sell Apparel products.
  • 0.9% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 79.1% of Shoptet stores are in Czech Republic
  • 15.6% of Shoptet stores are in Slovakia
  • 1.9% of Shoptet stores are in Hungary
  • 0.5% of Shoptet stores are in Germany
Country
Stores
4,613
548
157
113
57
51

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 98.3% of Shoptet stores have Unknown employees.
  • 0.7% of Shoptet stores have 1 - 9 employees.
  • 0.3% of Shoptet stores have 10 - 24 employees.
Employees
Stores
Unknown
29,100
1 - 9
221
10 - 24
76
25 - 49
65
50 - 99
39
100 - 249
69
250 - 999
23
1000 - 4999
19
5000+
5

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 29.1% of Shoptet stores sell 1 - 9 different products.
  • 11.1% of Shoptet stores sell 100 - 249 different products.
  • 9.8% of Shoptet stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
8,610
10 - 24
2,905
25 - 49
2,672
50 - 99
733
100 - 249
3,287
250 - 999
2,550
1000 - 4999
1,254
5000 - 9999
328
10000 - 24999
281
25000 - 99999
72

Top Technologies on Shoptet Stores

We're tracking 105 different technologies that have 164,219 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.1% of Shoptet stores.
  • Google Tag Manager is used by 71.4% of Shoptet stores.
  • Google Adsense is used by 71.3% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Technology
Stores
28,767
10,953
5,735
2,862

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.2% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • Fedex is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
72
DPD
37
Fedex
20
GLS Parcel
15
Polish Post
13
DHL
11
Correos
8
USPS
6
ORLEN
4
InPost
4

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 71.5% of Shoptet stores have a .cz domain.
  • 14.7% of Shoptet stores have a .sk domain.
  • 4.8% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
21,168
.sk
4,357
.com
1,422
.eu
1,107
.hu
484
.store
147
.de
145
.shop
96
.pl
95
.online
69

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
Zahradnictví Spomyšl
60,273
2018/06/15
CBDčko.cz
81,478
2019/11/15
Chladnezbrane.eu
94,935
2018/06/15
nanoSPACE
97,442
2022/06/24
Kentaur zbraně
105,907
2018/06/15

New Shoptet Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Nábytek Karolína
3,140,070
2024/04/12
ziaja SLOVAKIA
3,192,998
2024/04/12
VENTILA.CZ
3,360,489
2024/04/12
Vinařství Chromeček
3,367,385
2024/04/12
www.ker.am
3,375,807
2024/04/12

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 205 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Havlíkova přírodní apotéka
227,894
PrestaShop
2024/03/08
Botonozka.cz
376,391
Custom Cart
2024/02/07
Sambaby
541,396
Custom Cart
2024/01/24
Zlatnictví Zlatíčko
581,421
Custom Cart
2024/03/05
Chytrá Opička
659,688
Custom Cart
2024/03/26

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 92 merchants to competitive platforms.

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Golfové obchody CityGolf.cz
804,112
Custom Cart
2024/02/05
www.stencl.cz
1,223,308
Custom Cart
2024/03/04
www.cocochoco-keratin.cz
1,446,768
Custom Cart
2024/01/29
sumperskaspajzka.cz
1,456,646
WooCommerce
2024/04/08
ITYA.SK
1,521,419
PrestaShop
2024/03/23

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoptet stores, create a free account and have a look for yourself.