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The State of Shoptet in 2024

Updated Mar 15 2024

In this report, we'll cover the following essential statistics on Shoptet usage.

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Shoptet Growth

At present, there are 29,333 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 12.3% quarter-over-quarter in 2023 Q4.
  • Shoptet stores increased 71% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
19,120
2021 Q3
21,103
2021 Q4
21,190
2022 Q1
21,193
2022 Q2
20,871
2022 Q3
24,353
2022 Q4
25,137
2023 Q1
26,047
2023 Q2
26,649
2023 Q3
27,426
2023 Q4
28,714
2024 Q1 (to date)
29,333
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoptet store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 45.0% of Shoptet stores.
  • Instagram is used by 41.7% of Shoptet stores.
  • YouTube is used by 6.8% of Shoptet stores.
Type
Stores
Facebook
13,190
Instagram
12,221
YouTube
2,002
Tiktok
735
LinkedIn
408
Twitter
392
Facebook Group
319
Pinterest
59
WhatsApp
14

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Shoptet stores provide a phone number on their website
  • 65% of Shoptet stores have an email on their website
Type
Stores
Phone
21,947
Email
19,067

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 1.7% of Shoptet stores sell Home & Garden products.
  • 1.1% of Shoptet stores sell Apparel products.
  • 0.9% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 79.2% of Shoptet stores are in Czech Republic
  • 15.5% of Shoptet stores are in Slovakia
  • 1.9% of Shoptet stores are in Hungary
  • 0.5% of Shoptet stores are in Germany
Country
Stores
4,539
551
152
111
55
49

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 98.3% of Shoptet stores have Unknown employees.
  • 0.7% of Shoptet stores have 1 - 9 employees.
  • 0.3% of Shoptet stores have 10 - 24 employees.
Employees
Stores
Unknown
28,830
1 - 9
214
10 - 24
77
25 - 49
62
50 - 99
36
100 - 249
67
250 - 999
24
1000 - 4999
18
5000+
5

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 28.9% of Shoptet stores sell 1 - 9 different products.
  • 11.1% of Shoptet stores sell 100 - 249 different products.
  • 9.9% of Shoptet stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
8,470
10 - 24
2,893
25 - 49
2,660
50 - 99
731
100 - 249
3,264
250 - 999
2,529
1000 - 4999
1,246
5000 - 9999
322
10000 - 24999
273
25000 - 99999
70

Top Technologies on Shoptet Stores

We're tracking 103 different technologies that have 156,406 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.1% of Shoptet stores.
  • Google Tag Manager is used by 71.4% of Shoptet stores.
  • Google Adsense is used by 71.3% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Technology
Stores
28,495
10,855
5,857
2,827

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.3% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • Fedex is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
75
DPD
40
Fedex
18
GLS Parcel
15
Polish Post
12
DHL
10
Correos
7
USPS
6
ORLEN
5
InPost
4

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 71.6% of Shoptet stores have a .cz domain.
  • 14.6% of Shoptet stores have a .sk domain.
  • 4.8% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
21,006
.sk
4,284
.com
1,397
.eu
1,106
.hu
489
.de
140
.store
140
.shop
94
.pl
93
.online
70

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
Zahradnictví Spomyšl
67,855
2018/06/15
Pasti.cz
97,354
2021/01/29
nanoSPACE
101,006
2022/06/24
TLAMA games
105,916
2018/10/05
CHLUPÁČI.cz
110,272
2021/05/07

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.dermalogica.cz
399,160
2024/03/15
Blue Rent
1,586,197
2024/03/15
MK PODLAHY
3,065,742
2024/03/15
www.zahrada24.sk
3,175,584
2024/03/15
www.bachovykapky.com
3,279,912
2024/03/15

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 190 merchants from competitive ecommerce platforms.

Platform
Stores
18
4
1

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Havlíkova přírodní apotéka
223,270
PrestaShop
2024/03/08
Botonozka.cz
349,063
Custom Cart
2024/02/07
Sambaby
520,474
Custom Cart
2024/01/24
Zlatnictví Zlatíčko
597,936
Custom Cart
2024/03/05
Galerie ocelových figurín
704,821
WooCommerce
2023/12/22

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 79 merchants to competitive platforms.

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.stencl.cz
642,670
Custom Cart
2024/03/04
Golfové obchody CityGolf.cz
808,548
Custom Cart
2024/02/05
www.zlutyobchod.cz
1,251,374
Custom Cart
2023/12/25
www.cocochoco-keratin.cz
1,541,202
Custom Cart
2024/01/29
www.boombaby.cz
1,954,934
WooCommerce
2024/02/19

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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