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The State of Shoptet in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Shoptet usage.

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Create a free account to get a feel for the data we provide.

Shoptet Growth

At present, there are 24,293 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 2.9% quarter-over-quarter in 2022 Q2.
  • Shoptet stores increased 21% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
47
2017 Q2
48
2017 Q3
25
2017 Q4
18
2018 Q1
72
2018 Q2
3,194
2018 Q3
431
2018 Q4
496
2019 Q1
716
2019 Q2
697
2019 Q3
702
2019 Q4
812
2020 Q1
855
2020 Q2
1,103
2020 Q3
562
2020 Q4
2,562
2021 Q1
2,022
2021 Q2
2,188
2021 Q3
1,297
2021 Q4
976
2022 Q1
642
2022 Q2
571
2022 Q3 (to date)
4,014
Cumulative Stores by Quarter

It's hard to know exactly when a Shoptet store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 49.8% of Shoptet stores.
  • Instagram is used by 38.8% of Shoptet stores.
  • YouTube is used by 5.1% of Shoptet stores.
Type
Stores
Facebook
12,107
Instagram
9,433
YouTube
1,227
Twitter
383
Facebook Group
260
Tiktok
212
LinkedIn
172
Pinterest
60

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of Shoptet stores provide a phone number on their website
  • 66% of Shoptet stores have an email on their website
Type
Stores
Phone
18,608
Email
16,036

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 2.3% of Shoptet stores sell Home & Garden products.
  • 1.8% of Shoptet stores sell Apparel products.
  • 1.3% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 81.9% of Shoptet stores are in Czech Republic
  • 14.2% of Shoptet stores are in Slovakia
  • 1.0% of Shoptet stores are in Hungary
  • 0.5% of Shoptet stores are in Germany
Country
Stores
3,461
239
116
87
39
29

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 0.5% of Shoptet stores have 1 - 9 employees.
  • 0.3% of Shoptet stores have 100 - 249 employees.
  • 0.2% of Shoptet stores have 10 - 24 employees.
Employees
Stores
1 - 9
115
10 - 24
49
25 - 49
22
50 - 99
24
100 - 249
74
250 - 999
16
1000 - 4999
10
5000+
3

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 18.2% of Shoptet stores sell 1 - 9 different products.
  • 11.0% of Shoptet stores sell 100 - 249 different products.
  • 8.7% of Shoptet stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,430
10 - 24
2,105
25 - 49
1,992
50 - 99
572
100 - 249
2,661
250 - 999
2,067
1000 - 4999
1,058
5000 - 9999
273
10000 - 24999
229
25000 - 99999
58

Top Technologies on Shoptet Stores

We're tracking 62 different technologies that have 91,412 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.4% of Shoptet stores.
  • Google Tag Manager is used by 72.1% of Shoptet stores.
  • Google Analytics is used by 67.5% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.2% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • GLS Parcel is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
45
DPD
18
GLS Parcel
15
Fedex
14
Correos
9
DHL
4
Royal Mail
3
USPS
2
PostNord
2
Fastway
2

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 73.4% of Shoptet stores have a .cz domain.
  • 13.5% of Shoptet stores have a .sk domain.
  • 4.6% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
17,829
.sk
3,284
.com
1,118
.eu
1,072
.hu
222
.de
113
.store
85
.pl
82
.shop
80
.online
52

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
Shoptet
8,410
2016/12/30
Eliquidshop.cz
13,706
2019/09/06
BrainMarket.cz
14,613
2018/06/15
FYFT
16,335
2021/02/19
PetCenter.cz
21,586
2017/10/27

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Žilka hodinky
852,655
2022/09/16
Šicí stroje Propos
909,892
2022/09/16
Mikofood
1,033,040
2022/09/16
shop.cavalier.cz
1,055,189
2022/09/16
Žilka hodinky
1,174,170
2022/09/16

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 78 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Stramis.cz
66,719
Custom Cart
2022/07/04
LEDprodukt.sk
357,974
PrestaShop
2022/09/13
Pepebike
378,849
Custom Cart
2022/09/08
Puravia eshop
384,764
PrestaShop
2022/09/06
Pure System s.r.o.
420,554
WooCommerce
2022/07/28

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 49 merchants to competitive platforms.

Platform
Stores
2

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
VAPORISM
66,837
Custom Cart
2022/07/04
Gamlery.cz
230,283
Custom Cart
2022/08/29
Matrace Matex
305,614
PrestaShop
2022/07/19
Shoes.cz
613,570
Custom Cart
2022/09/05
Gamlery.pl
690,183
Custom Cart
2022/07/26

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoptet stores, create a free account and have a look for yourself.