The State of Shoptet in 2024

In this report, we'll cover the following essential statistics on Shoptet usage.

• Shoptet growth
• Social media usage on Shoptet stores
• Contact information on Shoptet stores
• Top categories for Shoptet stores
• Top countries for Shoptet stores
• Number of employees for Shoptet stores
• Number of products sold for Shoptet stores
• Top Shoptet technologies
• Top Shipping Carriers used by Shoptet stores
• Shoptet store top-level domain distribution
• Top Shoptet stores
• New Shoptet stores
• Stores switching to Shoptet from other platforms
• Stores switching from Shoptet to other platforms

Shoptet Growth

At present, there are 30,345 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

• Shoptet stores increased 10.4% quarter-over-quarter in 2024 Q2.
• Shoptet stores increased 56% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoptet store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 44.0% of Shoptet stores.
• Instagram is used by 42.2% of Shoptet stores.
• YouTube is used by 7.1% of Shoptet stores.

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 75% of Shoptet stores provide a phone number on their website
• 65% of Shoptet stores have an email on their website

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

• 1.6% of Shoptet stores sell Home & Garden products.
• 1.1% of Shoptet stores sell Apparel products.
• 0.8% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

• 78.9% of Shoptet stores are in Czech Republic
• 15.7% of Shoptet stores are in Slovakia
• 1.8% of Shoptet stores are in Hungary
• 0.5% of Shoptet stores are in Germany

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

• 98.2% of Shoptet stores have Unknown employees.
• 0.8% of Shoptet stores have 1 - 9 employees.
• 0.3% of Shoptet stores have 10 - 24 employees.

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

• 28.6% of Shoptet stores sell 1 - 9 different products.
• 11.0% of Shoptet stores sell 100 - 249 different products.
• 9.5% of Shoptet stores sell 10 - 24 different products.

Top Technologies on Shoptet Stores

We're tracking 119 different technologies that have 168,109 collective installs on Shoptet stores.

• Facebook SDK is used by 97.0% of Shoptet stores.
• Google Tag Manager is used by 71.2% of Shoptet stores.
• Google Adsense is used by 71.1% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Top Shipping Carriers Used By Shoptet Stores

• UPS is used by 0.2% of Shoptet stores.
• DPD is used by 0.1% of Shoptet stores.
• Fedex is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

• 71.2% of Shoptet stores have a .cz domain.
• 14.8% of Shoptet stores have a .sk domain.
• 4.9% of Shoptet stores have a .com domain.

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

New Shoptet Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 194 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 103 merchants to competitive platforms.

Here are the top Shoptet stores that have recently changed to a competitive platform.

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