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The State of Shoptet in 2021

Updated Sep 17 2021

In this report, we'll cover the following essential statistics on Shoptet usage.

Download a complete list of Shoptet stores with a paid account.
Create a free account to get a feel for the data we provide.

Shoptet Growth

At present, there are 21,071 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 17.2% quarter-over-quarter in 2021 Q2.
  • Shoptet stores increased 94% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
39
2017 Q2
44
2017 Q3
21
2017 Q4
17
2018 Q1
65
2018 Q2
3,322
2018 Q3
440
2018 Q4
544
2019 Q1
646
2019 Q2
767
2019 Q3
767
2019 Q4
930
2020 Q1
961
2020 Q2
1,282
2020 Q3
668
2020 Q4
3,238
2021 Q1
2,669
2021 Q2
2,859
2021 Q3 (to date)
1,596
Cumulative Stores by Quarter

It's hard to know exactly when a Shoptet store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 49.5% of Shoptet stores.
  • Instagram is used by 27.8% of Shoptet stores.
  • YouTube is used by 3.8% of Shoptet stores.
Type
Stores
Facebook
10,430
Instagram
5,864
YouTube
809
Twitter
353
Facebook Group
197
Tiktok
72
Pinterest
57
LinkedIn
53

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Shoptet stores have an email on their website
  • 57% of Shoptet stores provide a phone number on their website
Type
Stores
Email
13,745
Phone
12,088

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 0.6% of Shoptet stores sell Apparel products.
  • 0.3% of Shoptet stores sell Food & Drink products.
  • 0.3% of Shoptet stores sell Beauty & Fitness products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 79.2% of Shoptet stores are in Czech Republic
  • 13.0% of Shoptet stores are in Slovakia
  • 0.6% of Shoptet stores are in Hungary
  • 0.4% of Shoptet stores are in Germany
Country
Stores
2,739
126
93
72
29
22

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 0.0% of Shoptet stores have 10 - 24 employees.
Employees
Stores
10 - 24
1

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 1.1% of Shoptet stores sell 250 - 999 different products.
  • 0.9% of Shoptet stores sell 1000 - 4999 different products.
  • 0.6% of Shoptet stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
63
10 - 24
59
25 - 49
73
50 - 99
22
100 - 249
121
250 - 999
237
1000 - 4999
190
5000 - 9999
64
10000 - 24999
77
25000 - 99999
18

Top Technologies on Shoptet Stores

We're tracking 45 different technologies that have 72,587 collective installs on Shoptet stores.

  • Facebook SDK is used by 97.5% of Shoptet stores.
  • Google Analytics is used by 70.1% of Shoptet stores.
  • Google Analytics Enhanced Ecommerce is used by 69.9% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.6% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • GLS Parcel is used by 0.1% of Shoptet stores.

Here are the top 7 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
136
DPD
19
GLS Parcel
11
Fedex
8
DHL
2
USPS
2
PostNord
1

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 74.8% of Shoptet stores have a .cz domain.
  • 12.4% of Shoptet stores have a .sk domain.
  • 4.9% of Shoptet stores have a .eu domain.
Top-level Domain
Stores
.cz
15,762
.sk
2,603
.eu
1,032
.com
897
.hu
126
.de
91
.store
78
.pl
70
.shop
69
.online
60

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
DESIGNOVYNABYTEK.CZ
www.designovynabytek.cz
39,000
2019/09/06
www.ledgrowshop.eu
www.ledgrowshop.eu
52,402
2018/06/15
Nejlepšíbarvy.cz
www.nejlepsibarvy.cz
61,392
2018/06/15
Piercing.cz
www.piercing.cz
77,992
2018/06/08
naturpeak.sk
www.naturpeak.sk
89,389
2020/08/21

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
DroneRepublic.sk
www.dronerepublic.sk
287,426
2021/09/17
Vítejte v našem obchodě
store.emtecko.cz
659,813
2021/09/17
123kociky.sk
www.123kociky.sk
934,443
2021/09/17
Lékárna Apavar Ostrava
www.apavar.cz
2,865,193
2021/09/17
HUSTEJ MERCH
www.hustejvercajk.cz
3,123,904
2021/09/17

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 49 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Česká Síťovka
www.ceskasitovka.cz
209,934
WooCommerce
2021/08/14
www.utukutu.cz
www.utukutu.cz
217,535
Custom Cart
2021/08/27
Vin.cz
www.la-vin.cz
231,102
Custom Cart
2021/09/07
BESTDRINK
www.bestdrink.cz
278,161
PrestaShop
2021/09/07
Plasmatool s.r.o.
www.makitapraha.cz
312,508
PrestaShop
2021/07/10

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 26 merchants to competitive platforms.

Platform
Stores

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Pandino.cz
www.pandino.cz
732,785
PrestaShop
2021/09/02
Joyx.cz
www.joyx.cz
3,112,417
Custom Cart
2021/09/15
Rainbow Ride
www.rainbowride.cz
3,359,500
Custom Cart
2021/09/09
Cannilav
www.cannilav.com
3,451,164
WooCommerce
2021/09/16
Designový masiv
www.designovymasiv.cz
3,454,440
WooCommerce
2021/07/29

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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