The State of Shoptet in 2026

In this report, we'll cover the following essential statistics on Shoptet usage.

• Shoptet growth
• Social media usage on Shoptet stores
• Contact information on Shoptet stores
• Top categories for Shoptet stores
• Top countries for Shoptet stores
• Number of employees for Shoptet stores
• Number of products sold for Shoptet stores
• Top Shoptet technologies
• Top Shipping Carriers used by Shoptet stores
• Shoptet store top-level domain distribution
• Top Shoptet stores
• New Shoptet stores
• Stores switching to Shoptet from other platforms
• Stores switching from Shoptet to other platforms

Shoptet Growth

At present, there are 33,378 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

• Shoptet stores increased 2.0% quarter-over-quarter in 2025 Q4.
• Shoptet stores increased 3% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoptet store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 48.0% of Shoptet stores.
• Facebook is used by 44.0% of Shoptet stores.
• YouTube is used by 9.1% of Shoptet stores.

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 81% of Shoptet stores provide a phone number on their website
• 67% of Shoptet stores have an email on their website

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

• 13.5% of Shoptet stores sell Home & Garden products.
• 12.2% of Shoptet stores sell Apparel products.
• 9.2% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

• 76.7% of Shoptet stores are in Czech Republic
• 16.8% of Shoptet stores are in Slovakia
• 1.8% of Shoptet stores are in Hungary
• 0.6% of Shoptet stores are in Germany

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

• 98.0% of Shoptet stores have Unknown employees.
• 0.9% of Shoptet stores have 1 - 9 employees.
• 0.3% of Shoptet stores have 10 - 24 employees.

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

• 28.2% of Shoptet stores sell 1 - 9 different products.
• 11.6% of Shoptet stores sell 10 - 24 different products.
• 11.6% of Shoptet stores sell 100 - 249 different products.

Top Technologies on Shoptet Stores

We're tracking 141 different technologies that have 200,398 collective installs on Shoptet stores.

• Facebook SDK is used by 93.5% of Shoptet stores.
• Google Tag Manager is used by 70.8% of Shoptet stores.
• Google Ads Pixel is used by 70.7% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Top Shipping Carriers Used By Shoptet Stores

• UPS is used by 0.4% of Shoptet stores.
• DPD is used by 0.1% of Shoptet stores.
• Fedex is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

• 69.4% of Shoptet stores have a .cz domain.
• 15.8% of Shoptet stores have a .sk domain.
• 5.6% of Shoptet stores have a .com domain.

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

New Shoptet Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 180 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 109 merchants to competitive platforms.

Here are the top Shoptet stores that have recently changed to a competitive platform.

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Shoptet stores, create a free account and have a look for yourself.