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The State of Shoptet in 2025

Updated Jun 20 2025

In this report, we'll cover the following essential statistics on Shoptet usage.

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Create a free account to get a feel for the data we provide.

Shoptet Growth

At present, there are 32,251 live stores running on the Shoptet platform.

Here is the historical growth of stores running Shoptet.

  • Shoptet stores increased 0.4% quarter-over-quarter in 2025 Q1.
  • Shoptet stores increased 9% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q2
19,120
2021 Q3
21,103
2021 Q4
21,190
2022 Q1
21,193
2022 Q2
20,871
2022 Q3
24,353
2022 Q4
25,137
2023 Q1
26,047
2023 Q2
26,649
2023 Q3
27,426
2023 Q4
28,714
2024 Q1
29,488
2024 Q2
30,322
2024 Q3
31,026
2024 Q4
31,747
2025 Q1
32,115
2025 Q2 (to date)
32,251
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoptet store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoptet Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 42.6% of Shoptet stores.
  • Facebook is used by 41.3% of Shoptet stores.
  • YouTube is used by 8.2% of Shoptet stores.
Type
Stores
Instagram
13,744
Facebook
13,327
YouTube
2,647
Tiktok
933
LinkedIn
495
Twitter
385
Facebook Group
318
Pinterest
67
WhatsApp
28
Applemusic
6
Soundcloud
3

Contact Information On Shoptet Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 78% of Shoptet stores provide a phone number on their website
  • 65% of Shoptet stores have an email on their website
Type
Stores
Phone
25,232
Email
21,033

Top Categories For Shoptet Stores

Here is the breakdown of industry verticals for stores on Shoptet.

  • 13.2% of Shoptet stores sell Apparel products.
  • 13.1% of Shoptet stores sell Home & Garden products.
  • 9.0% of Shoptet stores sell Food & Drink products.

Top Countries For Shoptet Stores

Here are the top countries for stores using Shoptet.

  • 77.8% of Shoptet stores are in Czech Republic
  • 16.3% of Shoptet stores are in Slovakia
  • 1.9% of Shoptet stores are in Hungary
  • 0.6% of Shoptet stores are in Germany
Country
Stores
5,270
608
182
159
86
67
25

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of employees.

  • 98.1% of Shoptet stores have Unknown employees.
  • 0.8% of Shoptet stores have 1 - 9 employees.
  • 0.3% of Shoptet stores have 25 - 49 employees.
Employees
Stores
Unknown
31,632
1 - 9
258
10 - 24
85
25 - 49
92
50 - 99
62
100 - 249
66
250 - 999
34
1000 - 4999
19
5000+
3

Number Of Products Sold For Shoptet Stores

Here is the breakdown of Shoptet stores by the number of products that they sell.

  • 34.2% of Shoptet stores sell 1 - 9 different products.
  • 10.4% of Shoptet stores sell 100 - 249 different products.
  • 9.0% of Shoptet stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
11,020
10 - 24
2,024
25 - 49
2,899
50 - 99
782
100 - 249
3,345
250 - 999
2,823
1000 - 4999
1,441
5000 - 9999
326
10000 - 24999
271
250000+
336

Top Technologies on Shoptet Stores

We're tracking 127 different technologies that have 193,622 collective installs on Shoptet stores.

  • Facebook SDK is used by 96.6% of Shoptet stores.
  • Google Tag Manager is used by 72.0% of Shoptet stores.
  • Google Adsense is used by 71.8% of Shoptet stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoptet stores.

Technology
Stores
31,170
11,905
3,975
3,316

Top Shipping Carriers Used By Shoptet Stores

  • UPS is used by 0.3% of Shoptet stores.
  • DPD is used by 0.1% of Shoptet stores.
  • Fedex is used by 0.1% of Shoptet stores.

Here are the top 10 shipping carriers across all Shoptet stores.

Shipping Carrier
Stores
UPS
106
DPD
47
Fedex
30
Polish Post
17
DHL
15
GLS Parcel
14
Correos
11
ORLEN
7
InPost
7
USPS
6

Shoptet Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoptet stores.

  • 70.3% of Shoptet stores have a .cz domain.
  • 15.4% of Shoptet stores have a .sk domain.
  • 4.9% of Shoptet stores have a .com domain.
Top-level Domain
Stores
.cz
22,662
.sk
4,962
.com
1,582
.eu
1,208
.hu
551
.de
170
.store
156
.pl
141
.shop
94
.ro
85

Top Shoptet Stores

Here are the top stores, powered by Shoptet, ordered by store rank.

Name
Domain
Rank
Created
Naughty Harbor
51,771
2020/10/02
PetCenter.cz
75,028
2017/10/27
Erika Fashion
80,947
2018/06/15
TLAMA games
82,670
2018/10/05
Oficiálny web Magický obchod
90,302
2022/07/15

New Shoptet Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Antiradary.EU
3,267,265
2025/06/20
Moonrise
3,424,863
2025/06/20
d1m.cz
3,484,886
2025/06/20
FERRO
3,486,945
2025/06/20
AutokosmetikaProfi
3,635,889
2025/06/20

Stores Switching to Shoptet From Other Platforms

Over the last 90 days, Shoptet has taken 234 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shoptet from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Blendea
281,067
WooCommerce
2025/04/10
Vitajte v našom obchode
367,995
WooCommerce
2025/06/05
Bohéma
394,830
Custom Cart
2025/06/02
Ispas.cz
457,213
Custom Cart
2025/03/30
Husse
590,088
Shopware
2025/03/30

Stores Switching from Shoptet To Other Platforms

Over the last 90 days, Shoptet has lost 113 merchants to competitive platforms.

Platform
Stores
15
3
2
1
1

Here are the top Shoptet stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
FRASSiO
872,494
Custom Cart
2025/05/04
PIGNUS
1,082,275
PrestaShop
2025/06/15
Drevonax
1,297,450
WooCommerce
2025/06/02
Drevonax
1,297,451
WooCommerce
2025/06/01
Café a Cukrárna.cz
1,332,637
PrestaShop
2025/05/04

Get more insights on Shoptet stores

Our search interface is easy to use and helps you find the Shoptet stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoptet stores, create a free account and have a look for yourself.