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Ecommerce stores using Google Analytics 4

Updated Dec 5 2025

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 1,891,955 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed

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    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 1,891,955 ecommerce stores.

    • Installs for Google Analytics 4 increased 0.0% quarter-over-quarter.
    • Installs for Google Analytics 4 decreased -1.3% year-over-year.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Verizon
    www.verizon.com
    17
    2016/12/30
    Auto Parts at AutoZone
    www.autozone.com
    27
    2016/12/30
    Peacock
    www.peacocktv.com
    76
    2021/04/09
    GameStop
    www.gamestop.com
    79
    2016/12/30
    New Balance
    www.newbalance.com
    80
    2016/12/30

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    German Kebap Haus
    www.germankebaphaus.co.uk
    6,744,101
    2025/12/06
    aurélien Natural Soap
    aurelien.com.tr
    11,436,893
    2025/12/06
    Stanco Safety Products
    stancomfg.wpenginepowered.com
    7,494,688
    2025/12/06
    Your Journey Starts Here.
    www.team-report.site
    6,838,586
    2025/12/06
    Monaco Influencers
    www.monacoinfluencers.club
    7,336,937
    2025/12/06

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 39.7% of stores using Google Analytics 4 are on WooCommerce
    • 16.7% of stores using Google Analytics 4 are on Custom Cart
    • 6.4% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 5.9% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    751,362
    Custom Cart
    315,718
    GoDaddy Online Store
    121,449
    Shopify
    111,985
    PrestaShop
    39,324
    Tiendanube
    37,277
    Squarespace
    36,757
    Teachable
    34,611
    OpenCart
    34,085
    prom
    23,263
    Odoo
    21,300
    Shoptet
    20,027
    Menufy
    16,810
    Magento
    16,333
    Wix
    15,748
    Ecwid
    15,615
    BigCommerce
    14,794
    Square Online
    10,786
    Tray Commerce
    10,293
    Kajabi
    8,674

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 11.5% of stores using Google Analytics 4 sell Home & Garden products.
    • 10.8% of stores using Google Analytics 4 sell Apparel products.
    • 8.4% of stores using Google Analytics 4 sell Food & Drink products.
    Category
    Stores
    None
    342,229
    Home & Garden
    217,618
    Apparel
    204,747
    Food & Drink
    159,148
    Business & Industrial
    128,044
    Beauty & Fitness
    117,795
    Health
    102,290
    People & Society
    100,998
    Arts & Entertainment
    82,766
    Jobs & Education
    72,822

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 26.0% of stores using Google Analytics 4 are in Unknown
    • 16.4% of stores using Google Analytics 4 are in United States
    • 4.7% of stores using Google Analytics 4 are in Brazil
    • 4.3% of stores using Google Analytics 4 are in United Kingdom
    Country
    Stores
    None
    492,331
    United States
    310,786
    Brazil
    88,682
    United Kingdom
    80,938
    Spain
    54,062
    India
    50,300
    Australia
    42,066
    Ukraine
    40,881
    France
    40,606
    Netherlands
    39,296

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
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    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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