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Ecommerce stores using Google Analytics 4

Updated Jan 9 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 1,865,524 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed

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    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 1,865,524 ecommerce stores.

    • Installs for Google Analytics 4 decreased -0.1% quarter-over-quarter.
    • Installs for Google Analytics 4 decreased -3.0% year-over-year.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Verizon
    www.verizon.com
    21
    2016/12/30
    GoodRx
    www.goodrx.com
    24
    2016/12/30
    AT&T Official Site
    www.att.com
    29
    2017/01/27
    Auto Parts at AutoZone
    www.autozone.com
    34
    2016/12/30

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    Mediaonomy
    mediaonomy.com
    6,878,130
    2026/01/10
    Streaming Community
    streamingcommunityz.archi
    7,143,750
    2026/01/10
    horse
    edu-horse.co.uk
    6,508,782
    2026/01/10
    RCS Outdoors
    www.rcsoutdoors.com
    3,706,946
    2026/01/10
    McIvor Aviation
    mcivoraviation.com
    3,396,957
    2026/01/10

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 39.8% of stores using Google Analytics 4 are on WooCommerce
    • 16.6% of stores using Google Analytics 4 are on Custom Cart
    • 6.4% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 6.0% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    743,164
    Custom Cart
    310,298
    GoDaddy Online Store
    120,119
    Shopify
    112,491
    PrestaShop
    38,852
    Squarespace
    37,298
    Tiendanube
    36,995
    Teachable
    34,673
    OpenCart
    33,231
    prom
    23,133
    Odoo
    21,567
    Shoptet
    20,113
    Menufy
    16,638
    Magento
    15,935
    Ecwid
    15,558
    BigCommerce
    14,969
    Square Online
    10,846
    Tray Commerce
    10,279
    Yampi
    8,389
    Wix
    8,248

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 11.6% of stores using Google Analytics 4 sell Home & Garden products.
    • 10.8% of stores using Google Analytics 4 sell Apparel products.
    • 8.4% of stores using Google Analytics 4 sell Food & Drink products.
    Category
    Stores
    None
    338,119
    Home & Garden
    215,527
    Apparel
    201,492
    Food & Drink
    157,285
    Business & Industrial
    126,838
    Beauty & Fitness
    116,310
    Health
    101,244
    People & Society
    99,633
    Arts & Entertainment
    80,936
    Jobs & Education
    71,721

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 26.0% of stores using Google Analytics 4 are in Unknown
    • 16.3% of stores using Google Analytics 4 are in United States
    • 4.7% of stores using Google Analytics 4 are in Brazil
    • 4.3% of stores using Google Analytics 4 are in United Kingdom
    Country
    Stores
    None
    485,624
    United States
    304,395
    Brazil
    86,993
    United Kingdom
    79,797
    Spain
    53,977
    India
    49,631
    Australia
    41,501
    Ukraine
    40,152
    France
    39,823
    Netherlands
    38,843

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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