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Ecommerce stores using Google Analytics 4

Updated Jan 30 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 1,864,973 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed

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    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 1,864,973 ecommerce stores.

    • Installs for Google Analytics 4 increased 0.1% quarter-over-quarter.
    • Installs for Google Analytics 4 decreased -3.4% year-over-year.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Verizon
    www.verizon.com
    22
    2016/12/30
    Peacock
    www.peacocktv.com
    73
    2021/04/09
    Spend with Pennies
    www.spendwithpennies.com
    100
    2016/12/30
    National Day Calendar
    www.nationaldaycalendar.com
    123
    2023/03/31

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    GALINUX
    www.galinux.com
    8,289,365
    2026/02/01
    Profilozo
    profilozo.hu
    8,102,933
    2026/02/01
    The Buzzy Bazaar
    www.thebuzzybazaar.com
    11,704,432
    2026/02/01
    Beaver Mitsubishi
    www.beavermitsubishi.com
    298,189
    2026/02/01
    The Good Standard
    www.thegoodstandard.org
    10,929,391
    2026/02/01

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 39.6% of stores using Google Analytics 4 are on WooCommerce
    • 16.4% of stores using Google Analytics 4 are on Custom Cart
    • 6.3% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 6.1% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    739,123
    Custom Cart
    305,352
    GoDaddy Online Store
    117,519
    Shopify
    113,617
    PrestaShop
    38,909
    Squarespace
    37,514
    Tiendanube
    37,299
    Teachable
    34,708
    OpenCart
    33,022
    prom
    23,105
    Odoo
    21,915
    Shoptet
    20,197
    Wix
    16,889
    Menufy
    16,397
    Magento
    16,038
    Ecwid
    15,589
    BigCommerce
    14,315
    Square Online
    10,911
    Tray Commerce
    10,267
    Yampi
    8,581

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 11.6% of stores using Google Analytics 4 sell Home & Garden products.
    • 10.8% of stores using Google Analytics 4 sell Apparel products.
    • 8.5% of stores using Google Analytics 4 sell Food & Drink products.
    Category
    Stores
    None
    333,858
    Home & Garden
    215,821
    Apparel
    200,631
    Food & Drink
    157,647
    Business & Industrial
    127,471
    Beauty & Fitness
    116,921
    Health
    102,167
    People & Society
    99,835
    Arts & Entertainment
    81,347
    Jobs & Education
    72,819

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 25.9% of stores using Google Analytics 4 are in Unknown
    • 16.2% of stores using Google Analytics 4 are in United States
    • 4.6% of stores using Google Analytics 4 are in Brazil
    • 4.4% of stores using Google Analytics 4 are in United Kingdom
    Country
    Stores
    None
    482,828
    United States
    302,552
    Brazil
    86,063
    United Kingdom
    81,156
    Spain
    55,925
    India
    50,221
    Australia
    41,832
    France
    39,990
    Ukraine
    39,411
    Netherlands
    38,849

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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