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Ecommerce stores using Google Analytics 4

Updated Nov 28 2025

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 1,891,266 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed

    • Download a complete list of stores using Google Analytics 4 with a paid account.
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    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 1,891,266 ecommerce stores.

    • Installs for Google Analytics 4 increased 0.0% quarter-over-quarter.
    • Installs for Google Analytics 4 decreased -1.6% year-over-year.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    USA TODAY
    www.usatoday.com
    8
    2016/12/30
    Verizon
    www.verizon.com
    18
    2016/12/30
    Auto Parts at AutoZone
    www.autozone.com
    29
    2016/12/30
    Peacock
    www.peacocktv.com
    77
    2021/04/09
    GameStop
    www.gamestop.com
    79
    2016/12/30

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    Erika Joia
    www.erikajoia.com.br
    7,042,652
    2025/11/29
    Alpha Printing
    www.alphaprintingdesign.com
    6,779,977
    2025/11/29
    The SKIN ROOF Clinic
    skinroofclinic.com
    7,551,285
    2025/11/29
    sriganeshenterprises.in
    sriganeshenterprises.in
    11,680,896
    2025/11/29
    Base
    basebodywork.com
    9,406,183
    2025/11/29

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 39.9% of stores using Google Analytics 4 are on WooCommerce
    • 16.7% of stores using Google Analytics 4 are on Custom Cart
    • 6.4% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 5.9% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    754,846
    Custom Cart
    316,143
    GoDaddy Online Store
    121,807
    Shopify
    111,977
    PrestaShop
    39,403
    Tiendanube
    37,197
    Squarespace
    36,688
    Teachable
    34,582
    OpenCart
    34,114
    prom
    23,258
    Odoo
    21,161
    Shoptet
    19,952
    Menufy
    16,797
    Magento
    16,424
    Ecwid
    15,635
    Wix
    15,614
    BigCommerce
    14,795
    Square Online
    10,780
    Tray Commerce
    10,251
    Kajabi
    8,708

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 11.5% of stores using Google Analytics 4 sell Home & Garden products.
    • 10.8% of stores using Google Analytics 4 sell Apparel products.
    • 8.4% of stores using Google Analytics 4 sell Food & Drink products.
    Category
    Stores
    None
    341,334
    Home & Garden
    217,780
    Apparel
    204,953
    Food & Drink
    159,049
    Business & Industrial
    128,026
    Beauty & Fitness
    117,817
    Health
    102,147
    People & Society
    100,844
    Arts & Entertainment
    82,698
    Jobs & Education
    72,779

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 26.1% of stores using Google Analytics 4 are in Unknown
    • 16.5% of stores using Google Analytics 4 are in United States
    • 4.7% of stores using Google Analytics 4 are in Brazil
    • 4.3% of stores using Google Analytics 4 are in United Kingdom
    Country
    Stores
    None
    493,848
    United States
    311,188
    Brazil
    88,929
    United Kingdom
    81,029
    Spain
    54,081
    India
    50,200
    Australia
    42,202
    Ukraine
    40,873
    France
    40,686
    Netherlands
    39,379

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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