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Ecommerce stores using Google Analytics 4

Updated Jul 1 2022

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 812,247 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed
  • Download a complete list of stores using Google Analytics 4 with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 812,247 ecommerce stores.

    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Swarovski Official
    62
    2016/12/30
    Ralph Lauren
    80
    2016/12/30
    FARFETCH
    83
    2016/12/30
    DHgate
    90
    2020/07/24
    Bloomingdale's
    145
    2020/08/07

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    Nutriyummy
    9,411,615
    2022/07/03
    Beauty Dash Medispa
    9,716,678
    2022/07/03
    alprazolamus.com
    1,429,222
    2022/07/03
    www.rescuememarket.com
    1,979,134
    2022/07/03
    Diyaronar.com
    3,468,047
    2022/07/03

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 30.4% of stores using Google Analytics 4 are on WooCommerce
    • 19.8% of stores using Google Analytics 4 are on Square Online
    • 14.3% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 11.6% of stores using Google Analytics 4 are on Custom Cart
    Top-level Domain
    Stores
    247,263
    160,853
    94,444
    73,741
    35,273
    9,506
    8,706
    6,531
    5,767
    3,876
    3,712
    2,985
    2,707
    2,454
    2,214
    2,193
    1,973

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 7.8% of stores using Google Analytics 4 sell Apparel products.
    • 6.5% of stores using Google Analytics 4 sell Home & Garden products.
    • 6.0% of stores using Google Analytics 4 sell Food & Drink products.
    Category
    Stores
    None
    420,066
    62,952
    52,815
    48,704
    21,963
    17,614

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 31.7% of stores using Google Analytics 4 are in United States
    • 25.6% of stores using Google Analytics 4 are in Unknown
    • 4.7% of stores using Google Analytics 4 are in Ukraine
    • 4.5% of stores using Google Analytics 4 are in United Kingdom
    Country
    Stores
    257,329
    None
    208,228
    37,926
    24,384
    21,258
    15,754
    11,948
    11,485
    10,759

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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