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Ecommerce stores using Google Analytics 4

Updated Oct 30 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 1,935,631 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
Create a free account to get a feel for the data we provide.

Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 1,935,631 ecommerce stores.

  • Installs for Google Analytics 4 increased 0.5% quarter-over-quarter.
  • Installs for Google Analytics 4 increased 2.0% year-over-year.
Installs of Google Analytics 4 over Time

Top Stores using Google Analytics 4

Here are the top 5 stores running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Verizon
22
2016/12/30
AT&T Official Site
31
2017/01/27
Vecteezy
43
2016/12/30
Spend with Pennies
96
2016/12/30
Marshalls Official Site
102
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
The Order Promotions
8,457,226
2026/11/01
María Jesús Martín Álvarez
11,934,851
2026/11/01
Futurythm
8,811,050
2026/11/01
Presentes Personalizados
8,123,712
2026/11/01
Pouch Haus
5,259,472
2026/11/01

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

  • 38.2% of stores using Google Analytics 4 are on WooCommerce
  • 15.3% of stores using Google Analytics 4 are on Custom Cart
  • 9.0% of stores using Google Analytics 4 are on GoDaddy Online Store
  • 5.6% of stores using Google Analytics 4 are on Shopify
Top-level Domain
Stores
739,542
295,824
109,113
44,910
39,173
34,305
32,300
29,878
24,675
22,135
20,990
17,495
14,659
14,201
13,936
12,946
10,400
10,133
9,487

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 11.7% of stores using Google Analytics 4 sell Home & Garden products.
  • 9.9% of stores using Google Analytics 4 sell Apparel products.
  • 8.2% of stores using Google Analytics 4 sell Food & Drink products.
Category
Stores
None
351,787
226,838
191,754
158,206
111,607

Top Countries for stores using Google Analytics 4

Here is the country platform breakdown for stores with Google Analytics 4 installed.

  • 23.8% of stores using Google Analytics 4 are in Unknown
  • 18.4% of stores using Google Analytics 4 are in United States
  • 4.4% of stores using Google Analytics 4 are in United Kingdom
  • 4.3% of stores using Google Analytics 4 are in Brazil
Country
Stores
None
460,190
356,187
83,689
71,926
55,280
45,348
41,429
40,601
38,272

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.