Check out our free Chrome Extension.

Ecommerce stores using Google Analytics 4

Updated Mar 1 2024

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 1,746,441 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed
  • Download a complete list of stores using Google Analytics 4 with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 1,746,441 ecommerce stores.

    • Installs for Google Analytics 4 increased 0.5% quarter-over-quarter.
    • Installs for Google Analytics 4 increased 70.5% year-over-year.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Verizon
    14
    2016/12/30
    Peacock
    43
    2021/04/09
    The Indian Express
    54
    2016/12/30
    www.hepsiburada.com
    57
    2016/12/30
    Ace Hardware
    60
    2017/01/27

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    BurneikaBeauty.com
    7,240,811
    2024/03/03
    Lojas Bereia
    6,022,860
    2024/03/03
    ResistanceBandsSetâ„¢
    6,661,449
    2024/03/03
    Teesantiago285
    12,466,665
    2024/03/03
    HAYAZZ
    6,971,314
    2024/03/03

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 44.0% of stores using Google Analytics 4 are on WooCommerce
    • 15.2% of stores using Google Analytics 4 are on Custom Cart
    • 7.7% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 7.4% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    768,174
    265,992
    128,944
    36,952
    35,056
    33,957
    24,155
    19,813
    18,621
    17,489
    16,945
    15,687
    7,027
    6,846
    6,842

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 6.2% of stores using Google Analytics 4 sell Home & Garden products.
    • 5.8% of stores using Google Analytics 4 sell Apparel products.
    • 5.0% of stores using Google Analytics 4 sell Food & Drink products.
    Category
    Stores
    None
    965,727
    107,756
    101,681
    86,718
    48,866
    38,169

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 26.8% of stores using Google Analytics 4 are in Unknown
    • 16.9% of stores using Google Analytics 4 are in United States
    • 4.9% of stores using Google Analytics 4 are in Brazil
    • 4.5% of stores using Google Analytics 4 are in United Kingdom
    Country
    Stores
    None
    468,668
    294,477
    86,383
    50,076
    42,819
    39,200
    37,904
    36,775
    36,162

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.