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Ecommerce stores using Google Analytics 4

Updated Jan 27 2023

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 971,106 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed
  • Download a complete list of stores using Google Analytics 4 with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 971,106 ecommerce stores.

    • Installs for Google Analytics 4 increased 2.0% quarter-over-quarter.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Cupshe
    121
    2016/12/30
    DKOldies
    131
    2016/12/30
    Office Depot OfficeMax
    141
    2016/12/30
    Grunt Style LLC
    156
    2016/12/30
    Truly
    165
    2020/05/22

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    ยป Relex Accounting
    7,762,079
    2023/01/29
    Peertech
    9,396,436
    2023/01/29
    www.istorenga.com
    7,445,948
    2023/01/29
    AutoWrk
    8,129,368
    2023/01/29
    Latin Perks
    6,232,354
    2023/01/29

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 36.2% of stores using Google Analytics 4 are on WooCommerce
    • 13.2% of stores using Google Analytics 4 are on Custom Cart
    • 12.8% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 11.7% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    351,421
    128,217
    113,942
    37,308
    26,029
    18,069
    15,583
    15,494
    11,348
    11,247
    10,837
    7,780
    7,514
    6,590
    4,372
    3,724
    3,308

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 8.1% of stores using Google Analytics 4 sell Apparel products.
    • 7.3% of stores using Google Analytics 4 sell Food & Drink products.
    • 7.1% of stores using Google Analytics 4 sell Home & Garden products.
    Category
    Stores
    None
    465,176
    78,188
    71,170
    69,032
    28,984
    23,326

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 27.0% of stores using Google Analytics 4 are in Unknown
    • 22.0% of stores using Google Analytics 4 are in United States
    • 4.7% of stores using Google Analytics 4 are in United Kingdom
    • 4.3% of stores using Google Analytics 4 are in Ukraine
    Country
    Stores
    None
    262,186
    213,353
    41,349
    23,915
    22,437
    21,231
    20,486
    17,774
    17,757

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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