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Ecommerce stores using Google Analytics 4

Updated Jan 27 2023

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 971,106 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Top countries for stores with Google Analytics 4 installed

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    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 971,106 ecommerce stores.

    • Installs for Google Analytics 4 increased 2.0% quarter-over-quarter.
    Installs of Google Analytics 4 over Time

    Top Stores using Google Analytics 4

    Here are the top 5 stores running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Cupshe
    www.cupshe.com
    121
    2016/12/30
    DKOldies
    www.dkoldies.com
    131
    2016/12/30
    Office Depot OfficeMax
    www.officedepot.com
    141
    2016/12/30
    Grunt Style LLC
    www.gruntstyle.com
    156
    2016/12/30
    Truly
    www.trulybeauty.com
    165
    2020/05/22

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    ยป Relex Accounting
    www.reflexaccounting.in
    7,762,079
    2023/01/29
    Peertech
    www.peertech.mx
    9,396,436
    2023/01/29
    www.istorenga.com
    www.istorenga.com
    7,445,948
    2023/01/29
    AutoWrk
    www.autowrk.com
    8,129,368
    2023/01/29
    Latin Perks
    latinperks.com
    6,232,354
    2023/01/29

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores with Google Analytics 4 installed.

    • 36.2% of stores using Google Analytics 4 are on WooCommerce
    • 13.2% of stores using Google Analytics 4 are on Custom Cart
    • 12.8% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 11.7% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    351,421
    Custom Cart
    128,217
    GoDaddy Online Store
    124,584
    Shopify
    113,942
    prom
    37,308
    Square Online
    26,029
    OpenCart
    18,069
    Menufy
    15,583
    PrestaShop
    15,494
    MakanE
    11,348
    Squarespace
    11,247
    Magento
    10,837
    Shoptet
    7,780
    Cafe24
    7,514
    BigCommerce
    6,590
    SatuKZ
    4,372
    Mercado Shops
    4,033
    Loja Integrada
    3,748
    YouCan
    3,724
    Ecwid
    3,308

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 8.1% of stores using Google Analytics 4 sell Apparel products.
    • 7.3% of stores using Google Analytics 4 sell Food & Drink products.
    • 7.1% of stores using Google Analytics 4 sell Home & Garden products.
    Category
    Stores
    None
    465,176
    Apparel
    78,188
    Food & Drink
    71,170
    Home & Garden
    69,032
    Beauty & Fitness
    46,304
    People & Society
    32,774
    Business & Industrial
    30,550
    Health
    28,984
    Arts & Entertainment
    28,477
    Sports
    23,326

    Top Countries for stores using Google Analytics 4

    Here is the country platform breakdown for stores with Google Analytics 4 installed.

    • 27.0% of stores using Google Analytics 4 are in Unknown
    • 22.0% of stores using Google Analytics 4 are in United States
    • 4.7% of stores using Google Analytics 4 are in United Kingdom
    • 4.3% of stores using Google Analytics 4 are in Ukraine
    Country
    Stores
    None
    262,186
    United States
    213,353
    United Kingdom
    45,844
    Ukraine
    41,349
    Australia
    23,915
    Canada
    22,437
    Brazil
    21,231
    India
    20,486
    France
    17,774
    Italy
    17,757

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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