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The State of Shopify in 2022

Updated May 20 2022

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 1,705,144 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 9.2% quarter-over-quarter in 2022 Q1.
  • Shopify stores increased 49% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
25,419
2017 Q2
19,949
2017 Q3
21,687
2017 Q4
27,675
2018 Q1
27,383
2018 Q2
31,627
2018 Q3
39,090
2018 Q4
32,766
2019 Q1
42,371
2019 Q2
48,651
2019 Q3
45,662
2019 Q4
48,095
2020 Q1
55,228
2020 Q2
97,828
2020 Q3
96,937
2020 Q4
125,558
2021 Q1
119,413
2021 Q2
113,962
2021 Q3
129,371
2021 Q4
136,265
2022 Q1
130,376
2022 Q2 (to date)
154,071
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 50.8% of Shopify stores.
  • Facebook is used by 43.5% of Shopify stores.
  • Twitter is used by 12.0% of Shopify stores.
Type
Stores
Instagram
866,924
Facebook
741,514
Twitter
204,732
YouTube
174,941
Pinterest
166,460
LinkedIn
51,615
Tiktok
47,608
Facebook Group
20,369
Snapchat
7,954
Yelp
1,661

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Shopify stores have an email on their website
  • 33% of Shopify stores provide a phone number on their website
Type
Stores
Email
958,761
Phone
554,789

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 28.1% of Shopify stores sell Apparel products.
  • 10.6% of Shopify stores sell Home & Garden products.
  • 10.0% of Shopify stores sell Beauty & Fitness products.

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 50.5% of Shopify stores are in United States
  • 7.8% of Shopify stores are in United Kingdom
  • 6.3% of Shopify stores are in Canada
  • 5.6% of Shopify stores are in Australia
Country
Stores
861,375
133,015
107,125
95,346
50,502
45,194
36,963
31,400
23,879
21,518

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 25,861 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 5,097 different vendors have published 8,151 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 20.5% of Shopify stores have installed the Product Reviews Shopify app.
  • 13.5% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 11.2% of Shopify stores have installed the Shopify Inbox Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 5,436,859 installs for 2,214 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 0.9% of Shopify stores have 1 - 9 employees.
  • 0.5% of Shopify stores have 10 - 24 employees.
  • 0.3% of Shopify stores have 25 - 49 employees.
Employees
Stores
1 - 9
15,900
10 - 24
8,099
25 - 49
4,338
50 - 99
3,006
100 - 249
2,049
250 - 999
865
1000 - 4999
387
5000+
97

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 24.3% of Shopify stores sell 1 - 9 different products.
  • 17.7% of Shopify stores sell 10 - 24 different products.
  • 14.3% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
413,565
10 - 24
302,124
25 - 49
243,613
50 - 99
217,566
100 - 249
208,846
250 - 999
168,530
1000 - 4999
60,109
5000 - 9999
8,554
10000 - 24999
4,990
25000 - 99999
3,128

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 396 different technologies that have 10,098,955 collective installs on Shopify stores.

  • Cloudflare CDN is used by 98.2% of Shopify stores.
  • Apple Pay is used by 60.3% of Shopify stores.
  • Google Pay is used by 52.2% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
1,674,419
1,028,702
890,411
869,996
798,710
229,643

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 9.0% of Shopify stores.
  • UPS is used by 5.1% of Shopify stores.
  • Fedex is used by 3.4% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
153,167
UPS
86,127
Fedex
58,380
Royal Mail
31,178
Australia Post
26,385
Canada Post
17,827
Correios
11,662
DHL
9,016
Correos
4,098
PostNord
2,701

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 21.7% of Shopify stores and is the most popular theme.
  • The dawn theme is used by 10.3% of Shopify stores and is the second most popular theme.
  • The brooklyn theme is used by 4.9% of Shopify stores and is the third most popular theme.
Theme Name
Stores
debut
369,653
dawn
175,003
brooklyn
83,180
minimal
81,067
impulse
62,431
venture
59,360
prestige
49,513
supply
49,304
simple
42,848
narrative
38,880

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 72.6% of Shopify stores have a .com domain.
  • 2.9% of Shopify stores have a .co.uk domain.
  • 2.9% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
1,237,446
.co.uk
50,207
.com.au
48,820
.ca
30,543
.shop
28,293
.de
26,562
.co
23,776
.store
19,487
.net
19,412
.fr
13,744

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kylie Cosmetics
4
2016/12/30
Vogue
22
2016/12/30
Fashion Nova
55
2017/01/27
Vanity Fair
86
2016/12/30
Gymshark US
102
2016/12/30

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Boho Beautiful Shop
100,809
2022/05/20
Cannons Band
109,477
2022/05/20
Michael Stars
111,559
2022/05/20
bestwineinportugal
129,017
2022/05/20
The Chats
130,218
2022/05/20

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 14,774 merchants from competitive ecommerce platforms.

Platform
Stores
3,566
3,168
2,029
1,191
632
300
251

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Bodybuilding.com
303
Custom Cart
2022/05/04
Wyze
419
Magento
2022/03/17
Design Milk
753
Custom Cart
2022/05/04
New Era Cap
1,011
SAP Commerce Cloud
2022/04/04
americangirl.com
1,090
HCL Commerce
2022/05/02

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 14,643 merchants to competitive platforms.

Platform
Stores
5,233
2,078
806
569
479
387

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Men's Health
251
Magento
2022/04/17
Town & Country Magazine
615
Magento
2022/04/12
Prevention.com
642
Magento
2022/04/13
Clearpay (Afterpay Ltd)
1,404
Custom Cart
2022/05/21
VEVOR US
2,134
Custom Cart
2022/03/22

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.