The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 796,135 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
35,042
2017 Q2
30,423
2017 Q3
33,746
2017 Q4
42,165
2018 Q1
46,153
2018 Q2
45,325
2018 Q3
66,617
2018 Q4
75,550
2019 Q1
112,457
2019 Q2 (to date)
137,493

Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
1
2017/01/27
jeffreestarcosmetics.com
2
2016/12/30
ColourPop
3
2017/08/25
Gymshark US
4
2016/12/30
Kylie Cosmetics by Kylie Jenner
5
2017/01/27

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
saintbernard.com
712
2019/06/07
Penny Skateboards US
1,221
2019/06/07
Inzer Advance Designs
1,341
2019/06/07
MysteryVibe
1,720
2019/06/07
22 Days Nutrition
2,751
2019/06/07

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 1,604 different vendors have published 2,900 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,049,087 installs for 942 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
375,454
14,592
9,243
7,642
1,191

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
179,518
10 - 24
139,286
25 - 49
115,150
50 - 99
107,674
100 - 249
105,997
250+
111,458

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
447,785
56,296
48,320
21,068
None
20,495
10,495
10,059
9,422
8,869

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
459,031
57%
Facebook
379,686
47%
Instagram
368,820
46%
Phone
225,911
28%
Twitter
144,558
18%
Pinterest
98,931
12%
YouTube
59,381
7%
Snapchat
5,545
0%

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
620,585
.com.au
23,131
.co.uk
21,769
.ca
12,735
.co
11,336
.net
10,852
.fr
7,021
.shop
6,830
.store
6,682
.org
5,452

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.