The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,075,062 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
34,237
2017 Q2
28,604
2017 Q3
32,343
2017 Q4
41,014
2018 Q1
42,659
2018 Q2
49,747
2018 Q3
107,247
2018 Q4
88,223
2019 Q1
115,225
2019 Q2
151,393
2019 Q3
200,668
2019 Q4 (to date)
15,551

Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
1
2017/01/27
ColourPop
3
2017/08/25
Inspire Uplift
4
2018/04/06
Gymshark US
9
2016/12/30
Cupshe
10
2016/12/30

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
J!NX
504
2019/10/04
BustedTees.com
737
2019/10/04
www.perriconemd.com
1,147
2019/10/04
lagunashop.mx
1,825
2019/10/04
Privacy Pop®
4,594
2019/10/04

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 9,383 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 1,798 different vendors have published 3,300 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,327,237 installs for 1,099 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
349,725
277,521
97,741
47,253
32,503
30,290
13,946
6,070
5,516

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
220,620
10 - 24
165,732
25 - 49
134,936
50 - 99
125,054
100 - 249
122,409
250+
132,049

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
557,909
None
85,837
66,478
58,245
30,603
18,804
14,189
13,614
12,019

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
528,091
49%
Instagram
416,177
38%
Facebook
412,266
38%
Phone
249,018
23%
Twitter
160,167
14%
Pinterest
105,182
9%
YouTube
68,045
6%
LinkedIn
7,742
0%
Snapchat
5,835
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
444,732
13,249
11,222
8,851
2,087
1,311

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
836,503
.com.au
26,992
.co.uk
26,145
.co
15,575
.ca
15,250
.net
14,122
.store
11,572
.shop
10,441
.fr
9,275
.org
6,777

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.