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The State of Shopify

Shopify is an ecommerce platform with a large user base and very impressive growth. At present, there are 1,572,560 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
26,824
2017 Q2
21,572
2017 Q3
23,419
2017 Q4
29,833
2018 Q1
30,097
2018 Q2
35,092
2018 Q3
44,384
2018 Q4
37,380
2019 Q1
48,425
2019 Q2
58,156
2019 Q3
55,954
2019 Q4
60,125
2020 Q1
70,740
2020 Q2
132,402
2020 Q3
144,620
2020 Q4
196,675
2021 Q1
202,963
2021 Q2 (to date)
216,640
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
26
2017/01/27
Gymshark US
107
2016/12/30
ColourPop
145
2017/08/25
Cupshe
237
2016/12/30
Ruggable
244
2016/12/30

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Anker Japan公式サイト
8,792
2021/06/18
The Living Vine
31,127
2021/06/18
Kane Footwear
60,844
2021/06/18
Vyaghri
76,703
2021/06/18
shopmrpen
98,799
2021/06/18

Platform Wins

Over the last 90 days, Shopify has taken 7,171 merchants from competitive platforms.

Platform
Stores
2,391
1,482
535
115

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Styles For Less
2,561
Magento
2021/03/28
James Perse Los Angeles
3,031
Magento
2021/05/01
Luggage Online
4,677
Magento
2021/05/01
Mary Maxim
4,947
Magento
2021/05/01
Global Healing
5,202
Custom Cart
2021/06/10

Platform Losses

Over the last 90 days, Shopify has lost 21,520 merchants to competitive platforms.

Platform
Stores
9,136
2,687
1,972
1,727
746
556
498
374
355

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Snow Joe®
3,033
Custom Cart
2021/06/11
Hawkers Group
5,074
Salesforce Commerce Cloud
2021/06/07
Niner Bikes
10,534
Magento
2021/06/11
a Pot for Pot
11,069
Custom Cart
2021/05/29
Duluth Pack
11,517
Miva Merchant
2021/05/20

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 17,282 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 3,982 different vendors have published 6,608 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 4,417,435 installs for 2,009 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
430,122
None
408,019
156,016
91,260
47,919
47,071
19,708
11,951

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
8,510
10 - 24
4,555
25 - 49
2,151
50 - 99
1,361
100 - 249
818
250 - 999
439
1000 - 4999
160
5000+
37

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
359,036
10 - 24
274,559
25 - 49
226,540
50 - 99
205,230
100 - 249
199,376
250 - 999
162,700
1000 - 4999
58,480
5000 - 9999
7,985
10000 - 24999
4,720
25000 - 99999
3,050

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
818,550
125,300
103,214
82,354
48,285
36,651
24,294
21,229
20,186
19,762

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Email
889,063
56%
Instagram
737,934
46%
Facebook
708,309
45%
Phone
483,602
30%
Twitter
197,625
12%
Pinterest
152,772
9%
YouTube
148,731
9%
LinkedIn
35,180
2%
Facebook Group
17,335
1%
Tiktok
9,134
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 288 different technologies that have 5,239,262 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
1,208,280
778,256
180,741
176,641
174,647
151,358

Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

Theme Name
Stores
debut
463,812
brooklyn
105,347
minimal
93,071
venture
70,945
supply
59,780
simple
53,427
narrative
45,206
prestige
43,199
impulse
40,178
boundless
37,130

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
1,162,595
.co.uk
47,331
.com.au
41,045
.ca
28,539
.shop
23,810
.co
23,308
.de
21,666
.net
18,935
.store
16,292
.fr
15,172

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.