Check out our new Chrome Extension.

The State of Shopify in 2021

Updated Sep 17 2021

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 1,600,224 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 13.9% quarter-over-quarter in 2021 Q2.
  • Shopify stores increased 82% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
26,273
2017 Q2
20,967
2017 Q3
22,751
2017 Q4
28,970
2018 Q1
29,152
2018 Q2
33,869
2018 Q3
41,969
2018 Q4
35,684
2019 Q1
46,043
2019 Q2
54,649
2019 Q3
51,236
2019 Q4
56,029
2020 Q1
65,561
2020 Q2
116,563
2020 Q3
119,344
2020 Q4
169,393
2021 Q1
166,282
2021 Q2
169,338
2021 Q3 (to date)
210,396
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.8% of Shopify stores.
  • Facebook is used by 44.1% of Shopify stores.
  • Twitter is used by 12.6% of Shopify stores.
Type
Stores
Instagram
781,629
Facebook
705,292
Twitter
201,508
Pinterest
158,482
YouTube
155,051
LinkedIn
37,400
Facebook Group
19,476
Tiktok
14,220
Snapchat
7,931

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of Shopify stores have an email on their website
  • 32% of Shopify stores provide a phone number on their website
Type
Stores
Email
907,117
Phone
504,328

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 28.8% of Shopify stores sell Apparel products.
  • 10.7% of Shopify stores sell Home & Garden products.
  • 10.6% of Shopify stores sell Beauty & Fitness products.

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 51.6% of Shopify stores are in United States
  • 7.9% of Shopify stores are in United Kingdom
  • 6.5% of Shopify stores are in Canada
  • 5.6% of Shopify stores are in Australia
Country
Stores
826,130
126,640
103,954
88,816
45,593
37,832
26,936
21,434
20,969
19,507

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 19,741 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 4,436 different vendors have published 7,251 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 14.9% of Shopify stores have installed the Product Reviews Shopify app.
  • 11.8% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 9.8% of Shopify stores have installed the Mailchimp Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 4,547,478 installs for 2,087 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 0.5% of Shopify stores have 1 - 9 employees.
  • 0.3% of Shopify stores have 10 - 24 employees.
  • 0.1% of Shopify stores have 25 - 49 employees.
Employees
Stores
1 - 9
8,562
10 - 24
4,580
25 - 49
2,194
50 - 99
1,406
100 - 249
817
250 - 999
452
1000 - 4999
169
5000+
43

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 23.5% of Shopify stores sell 1 - 9 different products.
  • 17.6% of Shopify stores sell 10 - 24 different products.
  • 14.6% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
376,481
10 - 24
281,148
25 - 49
233,356
50 - 99
207,673
100 - 249
200,591
250 - 999
164,325
1000 - 4999
58,810
5000 - 9999
7,944
10000 - 24999
4,834
25000 - 99999
3,014

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 315 different technologies that have 7,890,990 collective installs on Shopify stores.

  • Cloudflare CDN is used by 98.4% of Shopify stores.
  • Facebook Pixel is used by 49.4% of Shopify stores.
  • Apple Pay is used by 47.0% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
1,574,428
790,798
751,376
635,500
613,104
189,484

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.9% of Shopify stores.
  • UPS is used by 7.3% of Shopify stores.
  • Fedex is used by 3.0% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
143,002
UPS
117,249
Fedex
47,294
Australia Post
23,473
Canada Post
16,552
DHL
7,273
Correios
7,125
Royal Mail
3,421
China Post
2,945
PostNord
2,253

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 28.9% of Shopify stores and is the most popular theme.
  • The brooklyn theme is used by 6.4% of Shopify stores and is the second most popular theme.
  • The minimal theme is used by 5.8% of Shopify stores and is the third most popular theme.
Theme Name
Stores
debut
462,711
brooklyn
102,713
minimal
92,223
venture
71,077
supply
58,943
simple
53,041
impulse
47,802
prestige
46,239
narrative
45,801
boundless
36,330

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 73.4% of Shopify stores have a .com domain.
  • 3.0% of Shopify stores have a .co.uk domain.
  • 2.8% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
1,174,189
.co.uk
47,885
.com.au
44,073
.ca
29,128
.shop
25,948
.co
23,684
.de
22,256
.net
18,771
.store
16,879
.fr
14,150

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
www.fashionnova.com
49
2017/01/27
Gymshark US
www.gymshark.com
60
2016/12/30
ModCloth
modcloth.com
78
2016/12/30
ColourPop
colourpop.com
297
2017/08/25
Ruggable
ruggable.com
318
2016/12/30

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Frank And Oak Canada
ca.frankandoak.com
53,458
2021/09/17
Nobis
www.nobis.ch
65,148
2021/09/17
14 Days Of Cheese
14daysofcheese.com.au
91,466
2021/09/17
Genmist
www.genmist.com
101,357
2021/09/17
Takaro Game
takarogame.com
109,400
2021/09/17

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 7,557 merchants from competitive ecommerce platforms.

Platform
Stores
2,040
1,520
366

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Lulu and Georgia
www.luluandgeorgia.com
640
Magento
2021/08/03
Missouri Star Quilt Company
www.missouriquiltco.com
816
Custom Cart
2021/06/30
SwimOutlet.com
www.swimoutlet.com
1,333
Custom Cart
2021/07/17
Rainbow
www.rainbowshops.com
1,821
Salesforce Commerce Cloud
2021/07/29
Sense.com
sense.com
1,964
Custom Cart
2021/08/30

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 10,144 merchants to competitive platforms.

Platform
Stores
3,628
1,917
923
553
391
196
195

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Kylie Cosmetics
kyliecosmetics.com
5
Custom Cart
2021/07/19
Daily Steals
dailysteals.com
1,100
BigCommerce
2021/07/15
Tracksmith
www.tracksmith.com
3,468
Custom Cart
2021/09/14
Boll & Branch ®
www.bollandbranch.com
4,747
Custom Cart
2021/09/17
One Country
onecountry.com
5,475
BigCommerce
2021/09/13

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.