Check out our Chrome Extension.

The State of Shopify in 2022

Updated Sep 16 2022

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 1,822,729 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 10.6% quarter-over-quarter in 2022 Q2.
  • Shopify stores increased 42% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
25,397
2017 Q2
19,627
2017 Q3
21,336
2017 Q4
27,460
2018 Q1
26,865
2018 Q2
30,753
2018 Q3
37,515
2018 Q4
31,906
2019 Q1
41,014
2019 Q2
46,062
2019 Q3
43,022
2019 Q4
45,642
2020 Q1
52,258
2020 Q2
89,869
2020 Q3
87,439
2020 Q4
114,192
2021 Q1
109,981
2021 Q2
98,311
2021 Q3
103,288
2021 Q4
109,121
2022 Q1
92,603
2022 Q2
147,578
2022 Q3 (to date)
284,637
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 50.5% of Shopify stores.
  • Facebook is used by 41.8% of Shopify stores.
  • Twitter is used by 11.3% of Shopify stores.
Type
Stores
Instagram
919,786
Facebook
761,786
Twitter
206,857
YouTube
187,030
Pinterest
177,252
Tiktok
78,748
LinkedIn
57,711
Facebook Group
20,931
Snapchat
7,845
Yelp
1,660

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Shopify stores have an email on their website
  • 33% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,019,510
Phone
596,716

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 27.0% of Shopify stores sell Apparel products.
  • 10.6% of Shopify stores sell Home & Garden products.
  • 9.5% of Shopify stores sell Beauty & Fitness products.

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 49.7% of Shopify stores are in United States
  • 7.6% of Shopify stores are in United Kingdom
  • 6.1% of Shopify stores are in Canada
  • 5.5% of Shopify stores are in Australia
Country
Stores
905,259
138,411
111,230
99,406
56,513
55,527
48,730
34,665
27,360
24,886

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 25,197 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 5,489 different vendors have published 8,656 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 21.0% of Shopify stores have installed the Product Reviews Shopify app.
  • 13.3% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 13.2% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 6,017,470 installs for 2,235 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 1.2% of Shopify stores have 1 - 9 employees.
  • 0.6% of Shopify stores have 10 - 24 employees.
  • 0.3% of Shopify stores have 25 - 49 employees.
Employees
Stores
1 - 9
22,670
10 - 24
10,639
25 - 49
6,011
50 - 99
4,361
100 - 249
3,310
250 - 999
1,876
1000 - 4999
812
5000+
275

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 26.3% of Shopify stores sell 1 - 9 different products.
  • 17.6% of Shopify stores sell 10 - 24 different products.
  • 13.9% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
478,836
10 - 24
320,291
25 - 49
253,814
50 - 99
223,761
100 - 249
217,132
250 - 999
175,308
1000 - 4999
65,059
5000 - 9999
9,741
10000 - 24999
5,601
25000 - 99999
3,365

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 435 different technologies that have 11,159,249 collective installs on Shopify stores.

  • Cloudflare CDN is used by 98.5% of Shopify stores.
  • Apple Pay is used by 58.9% of Shopify stores.
  • Google Pay is used by 51.6% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
1,795,929
1,073,920
940,639
915,696
843,672

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.6% of Shopify stores.
  • UPS is used by 5.0% of Shopify stores.
  • Fedex is used by 3.4% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
155,947
UPS
91,935
Fedex
61,953
Royal Mail
32,207
Australia Post
27,167
Correios
22,975
Canada Post
18,294
DHL
9,487
Correos
4,328
PostNord
2,840

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 17.9% of Shopify stores and is the most popular theme.
  • The dawn theme is used by 14.6% of Shopify stores and is the second most popular theme.
  • The brooklyn theme is used by 4.0% of Shopify stores and is the third most popular theme.
Theme Name
Stores
debut
326,621
dawn
266,969
brooklyn
72,944
minimal
72,150
impulse
71,084
venture
51,666
prestige
50,802
supply
44,020
simple
37,139
narrative
33,399

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 71.7% of Shopify stores have a .com domain.
  • 2.8% of Shopify stores have a .co.uk domain.
  • 2.8% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
1,306,745
.co.uk
51,198
.com.au
50,362
.shop
34,193
.ca
31,939
.de
30,244
.co
27,229
.com.br
24,398
.store
21,509
.net
20,706

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kylie Cosmetics
36
2016/12/30
www.rd.com
82
2016/12/30
Fashion Nova
95
2017/01/27
JB Hi-Fi
249
2019/09/20
Gymshark US
308
2016/12/30

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
store.pureparima
98,912
2022/09/16
Product Alliance BNPL
103,114
2022/09/16
Trivellato Store
103,807
2022/09/16
Máscara De Látex Mayoreo
105,923
2022/09/16
Walmart Pet Lovers' Box
119,624
2022/09/16

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 14,846 merchants from competitive ecommerce platforms.

Platform
Stores
3,920
2,761
2,039
1,321
469
256

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
AppSumo
1,880
Magento
2022/09/07
Deals of America
2,435
Custom Cart
2022/09/15
Boston Proper
2,527
Custom Cart
2022/09/01
Jeni's Splendid Ice Creams
2,563
BigCommerce
2022/07/04
Printerval
2,762
Custom Cart
2022/08/25

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 14,246 merchants to competitive platforms.

Platform
Stores
5,746
2,205
709
473
452
345
300

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PetLab Co.
2,876
Custom Cart
2022/08/31
First Lite
3,172
Salesforce Commerce Cloud
2022/07/12
(:title)
5,791
Custom Cart
2022/08/10
Perfect Keto
6,396
Custom Cart
2022/07/26
Youth To The People
6,469
Salesforce Commerce Cloud
2022/09/03

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.