The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,234,035 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
28,448
2017 Q2
23,435
2017 Q3
25,943
2017 Q4
32,953
2018 Q1
33,693
2018 Q2
39,236
2018 Q3
52,416
2018 Q4
45,637
2019 Q1
59,311
2019 Q2
74,273
2019 Q3
81,489
2019 Q4
96,134
2020 Q1
126,924
2020 Q2
297,101
2020 Q3 (to date)
74,396
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
11
2017/01/27
JB Hi-Fi
19
2019/09/20
Steve Madden
38
2019/03/22
Staples.ca
54
2019/06/28
Allbirds
58
2017/01/27

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
zebronics.com
174
2020/07/31
Capt. Harry's Fishing Supply
11,494
2020/07/31
ArlenNess
14,574
2020/07/31
mvptshirt
17,004
2020/07/31
Babylon Hair Do
17,786
2020/07/31

Platform Wins

Over the last 90 days, Shopify has taken 5,217 merchants from competitive platforms.

Platform
Stores
2,125
1,459
486
32

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
ChiChiClothing
108
Magento
2020/06/28
La Crosse Technology
325
Magento
2020/07/15
Lion Brand Yarn
402
Magento
2020/06/06
iHealth Labs
475
WooCommerce
2020/07/17
ALEX AND ANI
526
Magento
2020/06/30

Platform Losses

Over the last 90 days, Shopify has lost 8,260 merchants to competitive platforms.

Platform
Stores
5,800
790
295
27
14

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
SheShow
2,574
Big Commerce
2020/05/08
Teknostore
4,295
Magento
2020/05/29
YL Gear
7,614
Magento
2020/06/24
Artisaire
7,797
Big Commerce
2020/05/14
evo hemp
9,671
Big Commerce
2020/05/28

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 12,527 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 2,704 different vendors have published 4,812 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 3,150,522 installs for 1,568 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
339,994
None
311,739
127,961
65,176
41,857
38,136
17,316
7,126
6,314

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
2,907
10 - 24
3,803
25 - 49
1,595
50 - 99
833
100 - 249
483
250 - 999
202
1000 - 4999
36
5000+
3

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
313,551
10 - 24
217,040
25 - 49
174,159
50 - 99
156,451
100 - 249
146,585
250 - 999
128,597
1000 - 4999
38,750
5000 - 9999
5,208
10000 - 24999
3,181
25000 - 99999
2,182

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
667,431
78,343
65,875
35,308
21,821
None
20,522
17,474
16,334
15,117

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
689,618
55%
Instagram
551,745
44%
Facebook
526,391
42%
Phone
339,654
27%
Twitter
140,024
11%
Pinterest
120,313
9%
YouTube
106,590
8%
LinkedIn
20,845
1%
Snapchat
6,873
0%
Tiktok
962
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 147 different technologies that have 2,109,843 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
588,057
110,306
78,179
43,059
39,707
31,455
30,777

Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

Theme Name
Stores
debut
349,224
brooklyn
98,672
minimal
79,677
venture
59,621
supply
52,922
simple
43,709
narrative
31,660
boundless
27,499
prestige
24,705
impulse
16,027

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
930,955
.co.uk
31,698
.com.au
30,794
.store
18,906
.shop
18,657
.ca
17,936
.co
17,068
.net
16,854
.de
11,924
.fr
11,150

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.