The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 864,748 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
33,771
2017 Q2
29,264
2017 Q3
32,108
2017 Q4
40,131
2018 Q1
43,836
2018 Q2
43,137
2018 Q3
59,086
2018 Q4
68,028
2019 Q1
98,265
2019 Q2
156,194
2019 Q3 (to date)
95,640

Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
1
2017/01/27
jeffreestarcosmetics.com
2
2016/12/30
ColourPop
3
2017/08/25
Kylie Cosmetics by Kylie Jenner
4
2017/01/27
Gymshark US
5
2016/12/30

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.windsorstore.com
35
2019/08/16
Stussy.com
160
2019/08/16
www.osom.com
472
2019/08/16
www.highfashionhome.com
800
2019/08/16
www.lezyne.com
1,135
2019/08/16

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 8,657 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 1,709 different vendors have published 3,120 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,282,852 installs for 1,067 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
252,564
197,919
90,014
44,614
30,487
27,752
12,765
5,647
5,102

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
198,225
10 - 24
150,518
25 - 49
123,764
50 - 99
115,206
100 - 249
113,292
250+
120,992

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
484,148
58,182
51,106
24,747
None
16,734
14,141
11,686
10,691
10,606

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
493,728
57%
Facebook
397,055
45%
Instagram
388,728
44%
Phone
233,683
27%
Twitter
148,043
17%
Pinterest
101,749
11%
YouTube
63,104
7%
Snapchat
5,768
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
409,035
13,223
10,449
8,214
2,045
1,273

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
666,455
.com.au
24,483
.co.uk
22,829
.ca
13,224
.co
12,474
.net
11,552
.store
8,092
.shop
7,658
.fr
7,394
.org
5,756

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.