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The State of Shopify in 2024

Updated Jul 5 2024

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,392,411 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 7.2% quarter-over-quarter in 2024 Q2.
  • Shopify stores increased 35% year-over-year in 2024 Q2.
Quarter
Active Stores
2019 Q1
753,977
2019 Q2
838,368
2019 Q3
919,752
2019 Q4
1,040,638
2020 Q1
1,062,232
2020 Q2
1,245,667
2020 Q3
1,349,668
2020 Q4
1,423,278
2021 Q1
1,484,871
2021 Q2
1,570,863
2021 Q3
1,604,305
2021 Q4
1,658,668
2022 Q1
1,646,398
2022 Q2
1,695,519
2022 Q3
1,832,991
2022 Q4
1,988,183
2023 Q1
2,092,927
2023 Q2
2,129,998
2023 Q3
2,212,186
2023 Q4
2,294,041
2024 Q1
2,376,721
2024 Q2
2,380,897
2024 Q3 (to date)
2,392,411
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.7% of Shopify stores.
  • Facebook is used by 33.3% of Shopify stores.
  • YouTube is used by 11.0% of Shopify stores.
Type
Stores
Instagram
1,141,973
Facebook
796,604
YouTube
262,172
Tiktok
245,567
Twitter
198,073
Pinterest
190,369
LinkedIn
112,229
WhatsApp
31,999
Facebook Group
22,410
Snapchat
8,267
Yelp
1,595

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Shopify stores have an email on their website
  • 33% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,398,957
Phone
782,546

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 22.3% of Shopify stores sell Apparel products.
  • 9.6% of Shopify stores sell Home & Garden products.
  • 8.2% of Shopify stores sell Beauty & Fitness products.
Category
Stores
533,294
230,134
123,038
69,970
67,783
31,139
16,890
9,983

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 41.5% of Shopify stores are in United States
  • 7.5% of Shopify stores are in United Kingdom
  • 5.5% of Shopify stores are in Canada
  • 4.8% of Shopify stores are in Australia
Country
Stores
992,777
178,783
130,405
114,417
78,186
75,943
71,853
71,419
46,586
43,857

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 35,097 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 7,835 different vendors have published 12,339 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 16.9% of Shopify stores have installed the Geolocation Shopify app.
  • 16.1% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 15.8% of Shopify stores have installed the Product Reviews Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 9,959,688 installs for 3,921 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 95.6% of Shopify stores have Unknown employees.
  • 2.3% of Shopify stores have 1 - 9 employees.
  • 0.8% of Shopify stores have 10 - 24 employees.
Employees
Stores
Unknown
2,287,715
1 - 9
54,321
10 - 24
19,549
25 - 49
10,263
50 - 99
6,892
100 - 249
7,786
250 - 999
3,741
1000 - 4999
1,581
5000+
563

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 27.8% of Shopify stores sell 1 - 9 different products.
  • 17.5% of Shopify stores sell 10 - 24 different products.
  • 13.4% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
665,102
10 - 24
418,519
25 - 49
321,514
50 - 99
284,166
100 - 249
279,864
250 - 999
231,654
1000 - 4999
88,818
5000 - 9999
13,609
10000 - 24999
8,078
25000 - 99999
4,744

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 719 different technologies that have 21,062,389 collective installs on Shopify stores.

  • Cloudflare is used by 98.5% of Shopify stores.
  • Cloudflare CDN is used by 98.2% of Shopify stores.
  • Arrive is used by 98.2% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
2,357,646
2,349,765
2,348,772
1,440,658
1,262,511
1,204,418
1,002,926
602,906

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 9.3% of Shopify stores.
  • UPS is used by 6.2% of Shopify stores.
  • Fedex is used by 4.3% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
223,134
UPS
148,815
Fedex
103,784
Royal Mail
45,026
Australia Post
37,785
Correios
24,576
Canada Post
24,395
DHL
12,647
Correos
8,345
PostNord
5,328

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The dawn theme is used by 25.2% of Shopify stores and is the most popular theme.
  • The debut theme is used by 7.5% of Shopify stores and is the second most popular theme.
  • The refresh theme is used by 4.3% of Shopify stores and is the third most popular theme.
Theme Name
Stores
dawn
603,255
debut
178,879
refresh
102,857
spotlight
94,072
sense
69,404
warehouse
65,415
craft
63,936
impulse
52,024
minimal
41,345
ride
39,414

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 68.0% of Shopify stores have a .com domain.
  • 2.8% of Shopify stores have a .shop domain.
  • 2.6% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
1,626,974
.shop
67,973
.co.uk
61,616
.com.au
56,306
.store
52,807
.de
46,425
.co
42,867
.ca
36,176
.com.br
29,686
.net
27,638

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
161
2017/01/27
Ring
181
2016/12/30
SKIMS
183
2019/09/20
Stanley 1913
192
2020/09/04
Sanrio
201
2016/12/30

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
virtualassistantforums.com
274,987
2024/07/05
www.hairaffairsbyms.com
477,238
2024/07/05
manchestergeneralsurgery.co.uk
548,821
2024/07/05
Lotus Yarns
839,622
2024/07/05
The Urban Beehive
1,190,009
2024/07/05

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 17,834 merchants from competitive ecommerce platforms.

Platform
Stores
7,156
2,679
1,647
1,587
408

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Ring
181
Custom Cart
2024/04/29
OREO
262
Magento
2024/04/23
Toys"R"Us
557
Salesforce Commerce Cloud
2024/06/03
MANSCAPED US
957
Custom Cart
2024/06/21
Santa Cruz Bicycles
1,165
Custom Cart
2024/05/06

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 29,705 merchants to competitive platforms.

Platform
Stores
9,219
9,175
2,382
1,079
732
561
533

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Build
322
Salesforce Commerce Cloud
2024/06/17
CAVA
381
Custom Cart
2024/05/21
KÜHL
1,477
Custom Cart
2024/05/13
AG1®
1,844
Custom Cart
2024/07/01
seed.com
1,910
Custom Cart
2024/07/02

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.