The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,189,990 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
28,955
2017 Q2
24,074
2017 Q3
26,655
2017 Q4
33,870
2018 Q1
34,683
2018 Q2
40,683
2018 Q3
55,091
2018 Q4
47,495
2019 Q1
62,156
2019 Q2
84,991
2019 Q3
91,212
2019 Q4
108,180
2020 Q1
154,897
2020 Q2 (to date)
252,611
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
10
2017/01/27
Kith
24
2017/01/27
JB Hi-Fi
28
2019/09/20
Steve Madden
48
2019/03/22
Staples.ca
53
2019/06/28

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Awara Sleep
2,752
2020/05/22
LargeGlobes.com
11,614
2020/05/22
GlassesEtc
13,295
2020/05/22
Obvious Wines
15,603
2020/05/22
COCOMO
21,597
2020/05/22

Platform Wins

Over the last 90 days, Shopify has taken 4,014 merchants from competitive platforms.

Platform
Stores
1,525
922
441
86
24

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Organika Health Products
711
WooCommerce
2020/05/08
HHGregg – HHgregg Electronics
914
Big Commerce
2020/04/23
RoomMates Decor
1,265
Magento
2020/05/01
Crossrope
1,451
Big Commerce
2020/05/08
Fascinations Sex Toys
1,491
Magento
2020/04/21

Platform Losses

Over the last 90 days, Shopify has lost 8,045 merchants to competitive platforms.

Platform
Stores
5,389
828
166
86
19
14

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
TheDrop.com
2,431
Big Commerce
2020/03/22
Artisaire
7,227
Big Commerce
2020/05/14
Bellabeat
7,271
WooCommerce
2020/05/02
SheShow
7,992
Big Commerce
2020/05/08
Guru Nanda
11,743
WooCommerce
2020/04/10

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 11,751 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 2,483 different vendors have published 4,480 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 3,050,626 installs for 1,470 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
None
321,924
318,892
121,271
59,176
40,264
36,480
16,951
7,056
6,318

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
2,202
10 - 24
3,243
25 - 49
1,412
50 - 99
783
100 - 249
428
250 - 999
164
1000 - 4999
30
5000+
3

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
320,187
10 - 24
205,747
25 - 49
163,533
50 - 99
147,985
100 - 249
138,739
250 - 999
120,125
1000 - 4999
34,139
5000 - 9999
4,884
10000 - 24999
2,875
25000 - 99999
1,965

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
637,542
75,571
64,748
37,892
None
21,985
21,941
16,148
16,021
15,559

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
665,229
55%
Instagram
516,742
43%
Facebook
497,848
41%
Phone
321,044
26%
Twitter
175,304
14%
Pinterest
115,750
9%
YouTube
99,383
8%
LinkedIn
18,330
1%
Snapchat
6,621
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 131 different technologies that have 1,987,689 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
566,792
101,286
75,952
41,211
40,570
28,643
28,388

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
897,066
.co.uk
30,547
.com.au
30,032
.co
17,329
.ca
17,315
.store
16,775
.net
15,588
.shop
15,582
.fr
12,667
.de
12,489

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.