The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,020,806 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
30,873
2017 Q2
26,031
2017 Q3
28,627
2017 Q4
37,278
2018 Q1
38,598
2018 Q2
44,662
2018 Q3
63,570
2018 Q4
64,614
2019 Q1
81,054
2019 Q2
110,101
2019 Q3
127,203
2019 Q4
168,336
2020 Q1 (to date)
47,631

Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
5
2017/01/27
mnml
9
2017/10/27
jeffreestarcosmetics.com
10
2016/12/30
ColourPop
13
2017/08/25
Kith
16
2017/01/27

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.missoma.com
33
2020/01/17
Pharmapacks
1,586
2020/01/17
Creed Boutique
5,925
2020/01/17
Moonshine Mfg
8,190
2020/01/17
revo-music.fr
9,046
2020/01/17

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 10,568 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 2,091 different vendors have published 3,805 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,521,278 installs for 1,274 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
284,799
273,680
102,861
48,293
32,661
31,016
14,153
6,084
5,627

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
237,745
10 - 24
171,651
25 - 49
141,336
50 - 99
131,546
100 - 249
127,953
250+
139,228

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
553,052
65,621
56,852
None
32,195
31,420
15,866
15,767
14,339
11,825

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
556,385
54%
Instagram
445,760
43%
Facebook
415,913
40%
Phone
266,032
26%
Twitter
164,914
16%
Pinterest
108,123
10%
YouTube
78,735
7%
LinkedIn
8,824
0%
Snapchat
6,067
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
479,617
73,548
25,053
24,270
22,549
19,513
19,167

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
784,521
.com.au
26,769
.co.uk
25,816
.ca
14,943
.co
14,603
.net
13,475
.store
12,377
.shop
10,697
.fr
9,489
.de
7,891

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.