Check out our new Chrome Extension.

The State of Shopify

Shopify is an ecommerce platform with a large user base and very impressive growth. At present, there are 1,494,104 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
26,576
2017 Q2
21,527
2017 Q3
23,472
2017 Q4
29,676
2018 Q1
30,076
2018 Q2
35,222
2018 Q3
44,168
2018 Q4
37,566
2019 Q1
48,604
2019 Q2
59,594
2019 Q3
56,631
2019 Q4
60,301
2020 Q1
72,493
2020 Q2
147,093
2020 Q3
152,644
2020 Q4
210,794
2021 Q1
236,805
2021 Q2 (to date)
65,130
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
14
2017/01/27
Kith
27
2017/01/27
Staples.ca
47
2019/06/28
Helix Sleep
68
2018/07/06
Gymshark US
72
2016/12/30

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Zevia
23,727
2021/04/16
Simple Wag
28,885
2021/04/16
Fingears LLC
64,206
2021/04/16
D4 Sports
77,895
2021/04/16
www.ledolci.com
92,790
2021/04/16

Platform Wins

Over the last 90 days, Shopify has taken 7,178 merchants from competitive platforms.

Platform
Stores
2,417
1,534
494
140

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Styles For Less
1,604
Magento
2021/03/28
J SELECT
1,731
Magento
2021/04/11
Totême
1,758
WooCommerce
2021/02/04
Artistic Tile
1,822
Magento
2021/01/30
THAHAB KW
2,264
WooCommerce
2021/04/15

Platform Losses

Over the last 90 days, Shopify has lost 6,847 merchants to competitive platforms.

Platform
Stores
4,133
718
130
108
74

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
RageOn Inc.
2,445
BigCommerce
2021/03/21
ilgm.com
2,626
Magento
2021/02/12
CW Pencil Enterprise
7,012
BigCommerce
2021/03/26
Paris Hilton
12,200
WooCommerce
2021/03/21
MKUltra Corporation
12,317
BigCommerce
2021/02/09

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 16,174 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 3,807 different vendors have published 6,340 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 4,179,653 installs for 1,936 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
432,234
None
326,172
156,026
89,318
48,809
46,747
20,652
12,151

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
8,448
10 - 24
4,446
25 - 49
2,035
50 - 99
1,287
100 - 249
777
250 - 999
403
1000 - 4999
157
5000+
101,519

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
359,755
10 - 24
265,780
25 - 49
215,386
50 - 99
190,820
100 - 249
183,990
250 - 999
147,078
1000 - 4999
51,867
5000 - 9999
6,974
10000 - 24999
4,204
25000 - 99999
2,718

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
771,911
121,281
103,534
79,747
43,148
32,831
23,512
None
21,120
18,833
18,771

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Email
836,439
55%
Instagram
721,823
48%
Facebook
668,986
44%
Phone
412,683
27%
Twitter
186,816
12%
Pinterest
141,551
9%
YouTube
136,224
9%
LinkedIn
134,131
8%
Facebook Group
13,367
0%
Snapchat
7,512
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 262 different technologies that have 6,373,645 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
898,046
764,958
738,292
715,571
168,640
158,633

Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

Theme Name
Stores
debut
446,315
brooklyn
102,045
minimal
90,325
venture
68,488
supply
58,499
simple
51,639
narrative
42,696
prestige
38,955
boundless
35,177
impulse
33,932

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
1,105,163
.co.uk
45,171
.com.au
39,491
.ca
26,546
.co
22,438
.shop
21,801
.de
19,995
.net
18,021
.store
16,841
.fr
15,409

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.