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The State of Shopify in 2023

Updated Jan 27 2023

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,022,150 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 18.2% quarter-over-quarter in 2022 Q4.
  • Shopify stores increased 55% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
25,373
2017 Q2
19,486
2017 Q3
21,032
2017 Q4
27,135
2018 Q1
26,569
2018 Q2
30,028
2018 Q3
36,800
2018 Q4
30,836
2019 Q1
39,957
2019 Q2
44,595
2019 Q3
41,455
2019 Q4
43,338
2020 Q1
49,672
2020 Q2
85,530
2020 Q3
83,317
2020 Q4
103,597
2021 Q1
101,249
2021 Q2
90,296
2021 Q3
93,876
2021 Q4
87,804
2022 Q1
75,036
2022 Q2
107,858
2022 Q3
197,732
2022 Q4
290,550
2023 Q1 (to date)
132,241
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.7% of Shopify stores.
  • Facebook is used by 37.8% of Shopify stores.
  • Twitter is used by 9.8% of Shopify stores.
Type
Stores
Instagram
965,410
Facebook
764,137
Twitter
197,514
YouTube
190,256
Pinterest
179,683
Tiktok
120,873
LinkedIn
67,931
Facebook Group
21,161
Snapchat
7,985
Yelp
1,365

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of Shopify stores have an email on their website
  • 31% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,099,986
Phone
630,407
WhatsApp
20,520

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 25.2% of Shopify stores sell Apparel products.
  • 10.7% of Shopify stores sell Home & Garden products.
  • 9.1% of Shopify stores sell Beauty & Fitness products.

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 48.0% of Shopify stores are in United States
  • 7.6% of Shopify stores are in United Kingdom
  • 6.0% of Shopify stores are in Canada
  • 5.2% of Shopify stores are in Australia
Country
Stores
971,049
154,130
120,501
105,667
89,638
63,610
59,021
38,806
32,932
27,095

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 26,688 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 998 different vendors have published 9,133 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 21.5% of Shopify stores have installed the Product Reviews Shopify app.
  • 15.4% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 14.6% of Shopify stores have installed the Geolocation Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 7,332,300 installs for 2,284 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 1.4% of Shopify stores have 1 - 9 employees.
  • 0.6% of Shopify stores have 10 - 24 employees.
  • 0.3% of Shopify stores have 25 - 49 employees.
Employees
Stores
1 - 9
27,552
10 - 24
12,032
25 - 49
6,675
50 - 99
4,911
100 - 249
3,778
250 - 999
2,271
1000 - 4999
995
5000+
355

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 29.6% of Shopify stores sell 1 - 9 different products.
  • 17.7% of Shopify stores sell 10 - 24 different products.
  • 13.7% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
598,356
10 - 24
357,806
25 - 49
277,150
50 - 99
240,992
100 - 249
228,470
250 - 999
180,992
1000 - 4999
66,536
5000 - 9999
9,677
10000 - 24999
5,749
250000+
4,306

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 494 different technologies that have 12,855,703 collective installs on Shopify stores.

  • Cloudflare CDN is used by 98.9% of Shopify stores.
  • Apple Pay is used by 55.0% of Shopify stores.
  • Shop Pay is used by 49.9% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
1,999,798
1,112,847
1,009,310
988,338
901,453
449,041

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 7.6% of Shopify stores.
  • UPS is used by 4.5% of Shopify stores.
  • Fedex is used by 3.0% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
153,137
UPS
90,723
Fedex
61,350
Correios
33,926
Royal Mail
33,373
Australia Post
27,264
Canada Post
19,015
DHL
9,172
Correos
4,655
PostNord
3,213

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The dawn theme is used by 19.3% of Shopify stores and is the most popular theme.
  • The debut theme is used by 14.0% of Shopify stores and is the second most popular theme.
  • The impulse theme is used by 3.4% of Shopify stores and is the third most popular theme.
Theme Name
Stores
dawn
390,567
debut
283,757
impulse
69,667
brooklyn
63,213
minimal
62,719
sense
52,856
prestige
51,981
venture
45,327
refresh
43,516
supply
37,650

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 71.1% of Shopify stores have a .com domain.
  • 2.7% of Shopify stores have a .co.uk domain.
  • 2.6% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
1,436,832
.co.uk
54,644
.com.au
51,615
.shop
39,704
.com.br
38,887
.ca
33,875
.de
33,646
.co
29,909
.store
29,100
.net
24,123

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
CNN
9
2016/12/30
Kylie Cosmetics
28
2016/12/30
Sanrio
46
2016/12/30
SKIMS
52
2019/09/20
Steve Madden
56
2019/03/22

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Kloto
444,277
2023/01/27
Gala Music Onlineshop
1,369,165
2023/01/27
Hubble Contacts
1,429,858
2023/01/27
GXVE Beauty
1,442,280
2023/01/27
Sisters Meat and Smokehouse
1,463,716
2023/01/27

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 16,203 merchants from competitive ecommerce platforms.

Platform
Stores
4,724
2,818
2,140
1,388
361
341

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
MANSCAPED US
109
Custom Cart
2023/01/16
Laura Mercier - US
186
Salesforce Commerce Cloud
2022/12/19
ILIA Beauty
226
Custom Cart
2023/01/23
My Pet Chicken
489
Custom Cart
2022/11/23
The Sill
790
Custom Cart
2023/01/20

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 18,322 merchants to competitive platforms.

Platform
Stores
5,588
5,085
1,188
663
658
395
355

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Pit Boss Grills
199
Custom Cart
2023/01/13
Marion’s Kitchen
1,290
Custom Cart
2023/01/11
Frederique Constant Official Website
1,689
WooCommerce
2022/11/09
LILY'S
2,014
Custom Cart
2023/01/25
www.metv.com
2,672
Custom Cart
2023/01/12

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.