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The State of Shopify in 2021

Updated Nov 26 2021

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 1,655,149 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 13.5% quarter-over-quarter in 2021 Q3.
  • Shopify stores increased 74% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
26,129
2017 Q2
20,785
2017 Q3
22,561
2017 Q4
28,732
2018 Q1
28,892
2018 Q2
33,598
2018 Q3
41,422
2018 Q4
34,847
2019 Q1
45,520
2019 Q2
53,447
2019 Q3
49,802
2019 Q4
53,766
2020 Q1
63,476
2020 Q2
112,044
2020 Q3
110,731
2020 Q4
153,638
2021 Q1
153,891
2021 Q2
152,189
2021 Q3
178,366
2021 Q4 (to date)
153,948
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.7% of Shopify stores.
  • Facebook is used by 44.1% of Shopify stores.
  • Twitter is used by 12.5% of Shopify stores.
Type
Stores
Instagram
822,703
Facebook
729,712
Twitter
206,143
YouTube
164,129
Pinterest
163,693
LinkedIn
48,581
Tiktok
22,683
Facebook Group
19,443
Snapchat
7,976
Yelp
1,610

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Shopify stores have an email on their website
  • 32% of Shopify stores provide a phone number on their website
Type
Stores
Email
932,593
Phone
531,605

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 28.5% of Shopify stores sell Apparel products.
  • 10.7% of Shopify stores sell Home & Garden products.
  • 10.3% of Shopify stores sell Beauty & Fitness products.

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 51.0% of Shopify stores are in United States
  • 7.9% of Shopify stores are in United Kingdom
  • 6.4% of Shopify stores are in Canada
  • 5.6% of Shopify stores are in Australia
Country
Stores
844,333
130,124
105,212
93,429
46,424
40,326
29,340
23,568
22,119
20,084

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 22,356 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 4,676 different vendors have published 7,558 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 14.8% of Shopify stores have installed the Product Reviews Shopify app.
  • 12.5% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 9.8% of Shopify stores have installed the Mailchimp Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 4,978,551 installs for 2,148 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 0.8% of Shopify stores have 1 - 9 employees.
  • 0.4% of Shopify stores have 10 - 24 employees.
  • 0.2% of Shopify stores have 25 - 49 employees.
Employees
Stores
1 - 9
13,304
10 - 24
6,938
25 - 49
3,486
50 - 99
2,236
100 - 249
1,415
250 - 999
737
1000 - 4999
331
5000+
128

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 22.0% of Shopify stores sell 1 - 9 different products.
  • 17.1% of Shopify stores sell 10 - 24 different products.
  • 14.4% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
363,954
10 - 24
283,011
25 - 49
238,139
50 - 99
220,136
100 - 249
214,365
250 - 999
179,656
1000 - 4999
66,567
5000 - 9999
9,140
10000 - 24999
5,502
25000 - 99999
3,437

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 347 different technologies that have 8,961,827 collective installs on Shopify stores.

  • Cloudflare CDN is used by 98.0% of Shopify stores.
  • Apple Pay is used by 60.4% of Shopify stores.
  • Shop Pay is used by 52.2% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
1,622,179
1,000,512
864,358
814,029
693,076
206,669

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.9% of Shopify stores.
  • UPS is used by 7.4% of Shopify stores.
  • Fedex is used by 3.0% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
147,957
UPS
123,283
Fedex
50,134
Royal Mail
30,178
Australia Post
25,311
Canada Post
17,381
Correios
8,296
DHL
7,563
Correos
4,087
China Post
2,796

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 26.7% of Shopify stores and is the most popular theme.
  • The brooklyn theme is used by 6.0% of Shopify stores and is the second most popular theme.
  • The minimal theme is used by 5.5% of Shopify stores and is the third most popular theme.
Theme Name
Stores
debut
442,036
brooklyn
99,697
minimal
91,776
venture
69,509
dawn
59,733
supply
57,184
impulse
53,110
simple
51,192
prestige
48,581
narrative
45,464

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 73.1% of Shopify stores have a .com domain.
  • 3.0% of Shopify stores have a .co.uk domain.
  • 2.8% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
1,209,141
.co.uk
49,397
.com.au
46,855
.ca
29,734
.shop
27,803
.co
23,639
.de
23,514
.net
19,048
.store
18,405
.fr
14,200

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kylie Cosmetics
6
2016/12/30
ModCloth
53
2016/12/30
Gymshark US
74
2016/12/30
Good Housekeeping
103
2016/12/30
Fashion Nova
105
2017/01/27

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Besøg CoolSnow
108,224
2021/11/26
GIFTS
110,372
2021/11/26
HexClad Cookware EU
111,279
2021/11/26
Everest Horology Products
114,123
2021/11/26
Euroelectronics Online Shop
114,255
2021/11/26

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 18,253 merchants from competitive ecommerce platforms.

Platform
Stores
8,071
2,934
2,757
542
417

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Kylie Cosmetics
6
Custom Cart
2021/10/07
Good Housekeeping
103
Custom Cart
2021/11/16
San Francisco Chronicle
394
Custom Cart
2021/10/14
Houston Chronicle
814
Custom Cart
2021/10/09
Inkbox ™
1,033
Custom Cart
2021/10/27

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 21,320 merchants to competitive platforms.

Platform
Stores
7,742
3,792
1,614
978
597
534
508

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Town & Country Magazine
723
Salesforce Commerce Cloud
2021/11/27
Shop AppSumo Deals
1,228
Magento
2021/11/26
Bond Touch
2,056
BigCommerce
2021/11/20
Ikonick
2,514
Custom Cart
2021/11/23
Italic
2,726
Custom Cart
2021/10/11

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.