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The State of Shopify in 2024

Updated Mar 15 2024

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,363,380 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 8.0% quarter-over-quarter in 2023 Q4.
  • Shopify stores increased 39% year-over-year in 2023 Q4.
Quarter
Active Stores
2019 Q1
753,977
2019 Q2
838,368
2019 Q3
919,752
2019 Q4
1,040,638
2020 Q1
1,062,232
2020 Q2
1,245,667
2020 Q3
1,349,668
2020 Q4
1,423,278
2021 Q1
1,484,871
2021 Q2
1,570,863
2021 Q3
1,604,305
2021 Q4
1,658,668
2022 Q1
1,646,398
2022 Q2
1,695,519
2022 Q3
1,832,991
2022 Q4
1,988,183
2023 Q1
2,092,927
2023 Q2
2,129,998
2023 Q3
2,212,186
2023 Q4
2,294,041
2024 Q1 (to date)
2,363,380
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.1% of Shopify stores.
  • Facebook is used by 33.8% of Shopify stores.
  • YouTube is used by 10.5% of Shopify stores.
Type
Stores
Instagram
1,113,682
Facebook
798,847
YouTube
249,266
Tiktok
240,461
Twitter
205,230
Pinterest
192,245
LinkedIn
106,546
WhatsApp
30,164
Facebook Group
22,312
Snapchat
8,381
Yelp
1,529

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 50% of Shopify stores have an email on their website
  • 29% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,173,553
Phone
693,795

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 22.4% of Shopify stores sell Apparel products.
  • 9.9% of Shopify stores sell Home & Garden products.
  • 8.3% of Shopify stores sell Beauty & Fitness products.
Category
Stores
528,620
233,265
120,827
66,789
66,321
31,864
16,552
9,289

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 43.8% of Shopify stores are in United States
  • 7.5% of Shopify stores are in United Kingdom
  • 5.5% of Shopify stores are in Canada
  • 4.9% of Shopify stores are in Australia
Country
Stores
1,035,817
177,722
129,241
115,946
81,082
78,751
73,377
64,960
43,562
42,974

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 29,116 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 7,430 different vendors have published 11,678 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 22.0% of Shopify stores have installed the Product Reviews Shopify app.
  • 20.9% of Shopify stores have installed the Geolocation Shopify app.
  • 16.9% of Shopify stores have installed the Shopify Inbox Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 9,893,166 installs for 2,946 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 95.8% of Shopify stores have Unknown employees.
  • 2.1% of Shopify stores have 1 - 9 employees.
  • 0.8% of Shopify stores have 10 - 24 employees.
Employees
Stores
Unknown
2,265,097
1 - 9
50,534
10 - 24
18,711
25 - 49
9,677
50 - 99
6,399
100 - 249
7,399
250 - 999
3,538
1000 - 4999
1,463
5000+
562

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 28.4% of Shopify stores sell 1 - 9 different products.
  • 17.5% of Shopify stores sell 10 - 24 different products.
  • 13.5% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
671,484
10 - 24
414,406
25 - 49
319,642
50 - 99
282,007
100 - 249
276,004
250 - 999
221,400
1000 - 4999
85,979
5000 - 9999
12,707
10000 - 24999
7,487
25000 - 99999
4,750

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 680 different technologies that have 20,274,856 collective installs on Shopify stores.

  • Cloudflare is used by 99.0% of Shopify stores.
  • Cloudflare CDN is used by 98.8% of Shopify stores.
  • Arrive is used by 98.5% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
2,340,188
2,334,930
2,328,094
1,364,080
1,258,242
1,194,451
1,078,414
677,900

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 6.2% of Shopify stores.
  • UPS is used by 4.3% of Shopify stores.
  • Fedex is used by 2.8% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
147,276
UPS
101,786
Fedex
66,836
Royal Mail
34,051
Australia Post
27,953
Correios
20,514
Canada Post
17,216
DHL
8,505
Correos
5,706
PostNord
3,959

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The dawn theme is used by 24.2% of Shopify stores and is the most popular theme.
  • The debut theme is used by 8.2% of Shopify stores and is the second most popular theme.
  • The refresh theme is used by 4.6% of Shopify stores and is the third most popular theme.
Theme Name
Stores
dawn
572,762
debut
193,143
refresh
107,651
sense
79,053
spotlight
76,104
warehouse
65,862
craft
64,869
impulse
56,096
minimal
44,100
brooklyn
42,533

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.9% of Shopify stores have a .com domain.
  • 2.9% of Shopify stores have a .shop domain.
  • 2.6% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
1,604,629
.shop
69,307
.co.uk
60,558
.store
55,819
.com.au
55,252
.de
44,786
.co
42,739
.ca
36,252
.com.br
32,155
.net
27,584

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Stanley 1913
117
2020/09/04
Carhartt
132
2016/12/30
Fashion Nova
144
2017/01/27
SKIMS
161
2019/09/20
Sanrio
177
2016/12/30

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
SocToc (ソックトック)
398,579
2024/03/15
Destination Upfitters
526,842
2024/03/15
Munchees Popcorn
608,309
2024/03/15
Simpson Race Products
679,357
2024/03/15
PASOCOM MUSIC CLUB
814,790
2024/03/15

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 20,402 merchants from competitive ecommerce platforms.

Platform
Stores
7,340
3,454
2,902
1,403
436

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
DC Shoes
579
Salesforce Commerce Cloud
2024/03/11
Made In
838
Custom Cart
2023/12/27
Roxy.com
940
Salesforce Commerce Cloud
2024/02/12
Woodcraft
997
Workarea
2024/02/12
Step2
1,145
Magento
2024/02/20

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 17,050 merchants to competitive platforms.

Platform
Stores
8,887
1,630
552
518
292

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
AJC.com
331
Custom Cart
2024/02/16
Black Rifle Coffee Company
760
Salesforce Commerce Cloud
2024/01/10
MANSCAPED US
781
Custom Cart
2024/02/27
SuicideGirls
1,203
Custom Cart
2024/02/15
Biossance
1,712
Custom Cart
2024/01/10

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.