The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,062,232 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Platform Wins

Over the last 90 days, Shopify has taken 2,109 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Platform Losses

Over the last 90 days, Shopify has lost 4,482 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 11,325 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 2,297 different vendors have published 4,130 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,675,337 installs for 1,379 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

You may also be interested in the following reports that look at the top Shopify apps by segment:

• Top Print on Demand Apps on Shopify
• Top Dropshipping Apps on Shopify

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 77 different technologies that have 1,503,656 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

For more insights on Shopify stores, create a free account and have a look for yourself.