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The State of Shopify in 2025

Updated Apr 18 2025

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,540,597 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 0.5% quarter-over-quarter in 2025 Q1.
  • Shopify stores increased 6% year-over-year in 2025 Q1.
Quarter
Active Stores
2019 Q1
753,977
2019 Q2
838,368
2019 Q3
919,752
2019 Q4
1,040,638
2020 Q1
1,062,232
2020 Q2
1,245,667
2020 Q3
1,349,668
2020 Q4
1,423,278
2021 Q1
1,484,871
2021 Q2
1,570,863
2021 Q3
1,604,305
2021 Q4
1,658,668
2022 Q1
1,646,398
2022 Q2
1,695,519
2022 Q3
1,832,991
2022 Q4
1,988,183
2023 Q1
2,092,927
2023 Q2
2,129,998
2023 Q3
2,212,186
2023 Q4
2,294,041
2024 Q1
2,376,721
2024 Q2
2,380,897
2024 Q3
2,404,674
2024 Q4
2,420,142
2025 Q1
2,527,881
2025 Q2 (to date)
2,540,597
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.7% of Shopify stores.
  • Facebook is used by 31.2% of Shopify stores.
  • YouTube is used by 11.8% of Shopify stores.
Type
Stores
Instagram
1,237,061
Facebook
791,897
YouTube
300,288
Tiktok
289,197
Twitter
205,954
Pinterest
180,916
LinkedIn
133,904
WhatsApp
36,784
Facebook Group
21,637
Snapchat
8,512
Yelp
1,627

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Shopify stores have an email on their website
  • 33% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,500,678
Phone
845,563

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 21.3% of Shopify stores sell Apparel products.
  • 9.2% of Shopify stores sell Home & Garden products.
  • 8.2% of Shopify stores sell Beauty & Fitness products.
Category
Stores
541,793
234,459
131,013
75,320
74,468
32,691
18,875
12,671

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 39.1% of Shopify stores are in United States
  • 7.7% of Shopify stores are in United Kingdom
  • 5.3% of Shopify stores are in Canada
  • 4.8% of Shopify stores are in Australia
Country
Stores
993,399
195,276
133,914
121,532
95,510
88,390
86,499
56,418
49,124
43,781

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 38,055 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 9,078 different vendors have published 14,476 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 16.0% of Shopify stores have installed the Judge.me Product Reviews App Shopify app.
  • 15.3% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 14.1% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 10,183,638 installs for 5,000 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 95.1% of Shopify stores have Unknown employees.
  • 2.6% of Shopify stores have 1 - 9 employees.
  • 0.9% of Shopify stores have 10 - 24 employees.
Employees
Stores
Unknown
2,415,181
1 - 9
65,347
10 - 24
23,157
25 - 49
12,303
50 - 99
8,466
100 - 249
8,971
250 - 999
4,766
1000 - 4999
1,759
5000+
647

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 28.5% of Shopify stores sell 1 - 9 different products.
  • 17.7% of Shopify stores sell 10 - 24 different products.
  • 13.3% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
724,471
10 - 24
449,219
25 - 49
338,218
50 - 99
298,800
100 - 249
294,917
250 - 999
248,626
1000 - 4999
98,768
5000 - 9999
14,923
10000 - 24999
9,079
25000 - 99999
6,445

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 815 different technologies that have 21,423,568 collective installs on Shopify stores.

  • Cloudflare is used by 99.2% of Shopify stores.
  • Cloudflare CDN is used by 98.9% of Shopify stores.
  • Arrive is used by 93.2% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
2,520,290
2,512,859
2,369,082
1,498,224
1,370,809
1,350,605
939,325
712,058

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.3% of Shopify stores.
  • UPS is used by 5.9% of Shopify stores.
  • Fedex is used by 4.1% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
210,938
UPS
150,303
Fedex
103,554
Royal Mail
47,924
Australia Post
39,256
Canada Post
25,634
DHL
12,830
Correos
10,185
Correios
6,745
PostNord
6,494

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 23.3% of Shopify stores and is the most popular theme.
  • The dawn theme is used by 8.0% of Shopify stores and is the second most popular theme.
  • The debut theme is used by 5.9% of Shopify stores and is the third most popular theme.
Theme Name
Stores
trademark
592,508
dawn
203,100
debut
149,437
rise
113,872
spotlight
94,536
refresh
67,360
origin
60,821
impulse
53,864
ride
53,090
prestige
41,387

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.4% of Shopify stores have a .com domain.
  • 3.2% of Shopify stores have a .store domain.
  • 2.6% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
1,711,189
.store
81,508
.co.uk
66,364
.shop
65,869
.com.au
58,797
.de
50,956
.co
40,272
.ca
36,066
.fr
28,495
.net
27,122

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
USA TODAY
8
2016/12/30
Khy
58
2023/09/29
Fashion Nova
99
2017/01/27
Sanrio
115
2016/12/30
Stanley 1913
125
2020/09/04

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Il Ristorantino della Carne
429,696
2025/04/18
vogeldynamics.com
447,028
2025/04/18
Patterson Farms
856,624
2025/04/18
Rosie McGee's Rarities
1,017,515
2025/04/18
Bisou Gallery
1,045,057
2025/04/18

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 21,976 merchants from competitive ecommerce platforms.

Platform
Stores
9,497
3,102
2,090
1,630
539
297

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Reebok
215
Custom Cart
2025/03/02
The Body Shop
246
Custom Cart
2025/01/22
The Coffee Bean & Tea Leaf® Online Store
299
Magento
2025/03/30
Auto Parts by CarParts.com
534
Custom Cart
2025/01/23
Away: Built for modern travel
560
Spree Commerce
2025/03/30

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 15,719 merchants to competitive platforms.

Platform
Stores
7,198
1,784
1,103
307
292
267

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ALDO
1,157
Custom Cart
2025/02/14
Wilson Sporting Goods
1,167
Magento
2025/04/19
World Surf League
1,685
Custom Cart
2025/04/05
recteq
2,849
Custom Cart
2025/02/19
Optimalprint
6,667
Custom Cart
2025/03/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.