The State of Shopify
Shopify is an ecommerce platform with a large user base and very impressive growth. At present, there are 1,572,560 live stores running on the Shopify platform.
Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.
Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.
Cumulative Stores by Quarter
It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.
Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.
Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.
Over the last 90 days, Shopify has taken 7,171 merchants from competitive platforms.
Platform Win Stores
Here are the top stores won from competitive platforms.
Over the last 90 days, Shopify has lost 21,520 merchants to competitive platforms.
Platform Loss Stores
Here are the top stores lost to competitive platforms.
Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 17,282 Shopify domains running Shopify Plus.
Top Shopify Apps
Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 3,982 different vendors have published 6,608 apps in the Shopify App Store.
Here are the top 10 apps, ordered by number of installs, across all Shopify stores.
This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 4,417,435 installs for 2,009 different apps.
With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.
You may also be interested in the following reports that look at the top Shopify apps by segment:
Here are the top 20 industry verticals for stores on Shopify.
Here is the breakdown of Shopify stores by the number of employees.
Products Sold Breakdown
Here is the breakdown of Shopify stores by the number of products that they sell.
The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.
With a paid account, stores can also be segmented by region and city.
Social Media and Contact Info
Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.
As expected, email remains an extremely popular communication channel.
Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 288 different technologies that have 5,239,262 collective installs on Shopify stores.
Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.
Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.
Top-level Domain Distribution
The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.
That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.
Get more insights on Shopify stores
Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.
You can segment stores on a variety of dimensions:
- Social Media accounts
- Email address
- Phone numbers
- Installed Apps
- Theme and Theme Vendor
- Number of Products Sold
- Third-party technologies
- Creation date
- Top-level domains
- Domain status
- Domain type
For more insights on Shopify stores, create a free account and have a look for yourself.