The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,368,598 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
28,087
2017 Q2
23,091
2017 Q3
25,336
2017 Q4
32,223
2018 Q1
32,909
2018 Q2
38,219
2018 Q3
50,054
2018 Q4
43,484
2019 Q1
56,960
2019 Q2
70,557
2019 Q3
67,259
2019 Q4
85,562
2020 Q1
111,471
2020 Q2
215,180
2020 Q3
261,585
2020 Q4 (to date)
84,574
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
10
2017/01/27
Kith
29
2017/01/27
JB Hi-Fi
31
2019/09/20
Steve Madden
42
2019/03/22
Allbirds
50
2017/01/27

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Naturehike official store
10,037
2020/10/16
EnergyFit
12,705
2020/10/16
Little Secrets Chocolates
20,139
2020/10/16
SexyLiving Wholesale
32,079
2020/10/16
Farmacorp
33,494
2020/10/16

Platform Wins

Over the last 90 days, Shopify has taken 5,244 merchants from competitive platforms.

Platform
Stores
1,826
1,606
406
104
35

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
simplehuman
390
Magento
2020/08/08
Golf Wang
496
Big Commerce
2020/07/26
Case-Mate
698
Magento
2020/07/29
YCMC
776
Magento
2020/09/30
Pink Lily
897
Big Commerce
2020/08/20

Platform Losses

Over the last 90 days, Shopify has lost 9,825 merchants to competitive platforms.

Platform
Stores
6,185
1,179
221
166
44

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
MVMT
566
Salesforce Commerce Cloud
2020/09/25
www.jordane.com
10,613
Magento
2020/10/14
Ronbow
10,947
Magento
2020/10/08
hicreative.net
12,362
WooCommerce
2020/08/16
Ghost Rider Leather
16,449
Big Commerce
2020/08/31

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 13,994 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 3,061 different vendors have published 5,313 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 3,649,544 installs for 1,692 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
373,761
None
364,261
137,676
72,227
44,688
40,027
18,269
7,723
6,405

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
5,289
10 - 24
3,013
25 - 49
1,397
50 - 99
833
100 - 249
496
250 - 999
227
1000 - 4999
51
5000+
4

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
344,433
10 - 24
244,958
25 - 49
195,037
50 - 99
171,834
100 - 249
157,953
250 - 999
141,952
1000 - 4999
44,272
5000 - 9999
5,788
10000 - 24999
3,501
25000 - 99999
2,363

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
735,090
103,071
87,983
72,906
39,004
24,812
None
24,080
21,189
17,865
16,096

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
763,284
55%
Instagram
615,667
44%
Facebook
583,526
42%
Phone
370,422
27%
Pinterest
129,118
9%
YouTube
116,956
8%
Twitter
90,889
6%
LinkedIn
23,892
1%
Snapchat
7,376
0%
Tiktok
1,735
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 172 different technologies that have 2,353,393 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
663,932
128,085
82,576
43,160
39,102
36,773
35,195

Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

Theme Name
Stores
debut
397,978
brooklyn
104,662
minimal
85,608
venture
64,050
supply
56,610
simple
48,451
narrative
36,365
boundless
30,892
prestige
30,455
impulse
22,731

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
1,036,825
.co.uk
35,817
.com.au
34,301
.shop
21,265
.ca
20,680
.co
19,586
.net
17,580
.store
17,440
.de
14,015
.fr
13,139

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.