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The State of Shopify in 2024

Updated Dec 20 2024

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,409,490 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 0.2% quarter-over-quarter in 2024 Q3.
  • Shopify stores increased 9% year-over-year in 2024 Q3.
Quarter
Active Stores
2019 Q1
753,977
2019 Q2
838,368
2019 Q3
919,752
2019 Q4
1,040,638
2020 Q1
1,062,232
2020 Q2
1,245,667
2020 Q3
1,349,668
2020 Q4
1,423,278
2021 Q1
1,484,871
2021 Q2
1,570,863
2021 Q3
1,604,305
2021 Q4
1,658,668
2022 Q1
1,646,398
2022 Q2
1,695,519
2022 Q3
1,832,991
2022 Q4
1,988,183
2023 Q1
2,092,927
2023 Q2
2,129,998
2023 Q3
2,212,186
2023 Q4
2,294,041
2024 Q1
2,376,721
2024 Q2
2,380,897
2024 Q3
2,404,674
2024 Q4 (to date)
2,409,490
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.4% of Shopify stores.
  • Facebook is used by 32.9% of Shopify stores.
  • YouTube is used by 11.9% of Shopify stores.
Type
Stores
Instagram
1,190,249
Facebook
792,765
YouTube
285,533
Tiktok
263,359
Twitter
208,807
Pinterest
184,649
LinkedIn
124,232
WhatsApp
35,059
Facebook Group
21,676
Snapchat
8,237
Yelp
1,596

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of Shopify stores have an email on their website
  • 34% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,446,446
Phone
809,971

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 21.8% of Shopify stores sell Apparel products.
  • 9.5% of Shopify stores sell Home & Garden products.
  • 8.2% of Shopify stores sell Beauty & Fitness products.
Category
Stores
526,365
228,032
125,865
71,764
70,375
31,343
17,782
10,159

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 40.1% of Shopify stores are in United States
  • 7.7% of Shopify stores are in United Kingdom
  • 5.4% of Shopify stores are in Canada
  • 4.9% of Shopify stores are in Australia
Country
Stores
965,841
184,587
130,131
117,882
82,314
80,734
80,396
52,072
50,810
45,692

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 38,167 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 8,604 different vendors have published 13,626 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 16.1% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 15.8% of Shopify stores have installed the Judge.me Product Reviews App Shopify app.
  • 14.1% of Shopify stores have installed the Product Reviews Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 10,331,307 installs for 4,770 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 95.2% of Shopify stores have Unknown employees.
  • 2.5% of Shopify stores have 1 - 9 employees.
  • 0.9% of Shopify stores have 10 - 24 employees.
Employees
Stores
Unknown
2,293,693
1 - 9
59,597
10 - 24
21,769
25 - 49
11,631
50 - 99
7,656
100 - 249
8,295
250 - 999
4,523
1000 - 4999
1,708
5000+
618

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 27.3% of Shopify stores sell 1 - 9 different products.
  • 17.5% of Shopify stores sell 10 - 24 different products.
  • 13.5% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
657,900
10 - 24
420,462
25 - 49
326,159
50 - 99
291,740
100 - 249
287,023
250 - 999
240,473
1000 - 4999
94,210
5000 - 9999
14,073
10000 - 24999
8,535
25000 - 99999
4,871

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 785 different technologies that have 21,786,141 collective installs on Shopify stores.

  • Cloudflare is used by 99.2% of Shopify stores.
  • Cloudflare CDN is used by 98.9% of Shopify stores.
  • Arrive is used by 93.4% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
2,389,854
2,382,072
2,249,970
1,462,415
1,296,704
1,260,169
958,095
698,759

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.8% of Shopify stores.
  • UPS is used by 6.2% of Shopify stores.
  • Fedex is used by 4.2% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
212,797
UPS
150,236
Fedex
100,129
Royal Mail
46,729
Australia Post
38,664
Canada Post
27,668
DHL
12,888
Correios
11,018
Correos
9,569
PostNord
5,967

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 18.9% of Shopify stores and is the most popular theme.
  • The dawn theme is used by 10.2% of Shopify stores and is the second most popular theme.
  • The debut theme is used by 6.6% of Shopify stores and is the third most popular theme.
Theme Name
Stores
trademark
454,561
dawn
245,856
debut
159,163
spotlight
93,813
rise
76,362
refresh
59,776
ride
57,097
impulse
52,470
warehouse
46,235
sense
41,697

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.7% of Shopify stores have a .com domain.
  • 2.8% of Shopify stores have a .shop domain.
  • 2.6% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
1,631,669
.shop
67,559
.co.uk
63,436
.store
59,851
.com.au
57,685
.de
48,669
.co
40,279
.ca
35,417
.fr
26,558
.net
26,480

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Khy
68
2023/09/29
Delta Air Lines
102
2016/12/30
Stanley 1913
124
2020/09/04
Katy Perry Collections
145
2019/07/05
Fashion Nova
153
2017/01/27

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Hava Forum
263,407
2024/12/20
Berens Brandy
519,139
2024/12/20
One Nation
one-nation.xyz
836,354
2024/12/20
Bodysculpt By Sakoon
875,219
2024/12/20
L.A. Spurs
888,851
2024/12/20

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 20,543 merchants from competitive ecommerce platforms.

Platform
Stores
8,561
3,220
2,014
1,739
536
268

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Casper Sleep
413
Salesforce Commerce Cloud
2024/12/16
White House Historical Association
684
ecbeing
2024/12/16
Stadium Goods
1,152
Custom Cart
2024/10/31
LMNT
1,156
Custom Cart
2024/11/18
shop.app
1,566
Custom Cart
2024/10/19

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 14,111 merchants to competitive platforms.

Platform
Stores
6,738
1,546
392
345
338
287

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
RSC
1,180
Custom Cart
2024/11/14
BiggerPockets
1,357
Custom Cart
2024/12/14
Jollibee
1,478
Custom Cart
2024/09/28
Fleet Feet
1,846
Custom Cart
2024/11/08
The Pearl Source
6,463
Custom Cart
2024/12/13

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.