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The State of Shopify in 2025

Updated May 2 2025

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,541,772 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 0.5% quarter-over-quarter in 2025 Q1.
  • Shopify stores increased 6% year-over-year in 2025 Q1.
Quarter
Active Stores
2019 Q1
753,977
2019 Q2
838,368
2019 Q3
919,752
2019 Q4
1,040,638
2020 Q1
1,062,232
2020 Q2
1,245,667
2020 Q3
1,349,668
2020 Q4
1,423,278
2021 Q1
1,484,871
2021 Q2
1,570,863
2021 Q3
1,604,305
2021 Q4
1,658,668
2022 Q1
1,646,398
2022 Q2
1,695,519
2022 Q3
1,832,991
2022 Q4
1,988,183
2023 Q1
2,092,927
2023 Q2
2,129,998
2023 Q3
2,212,186
2023 Q4
2,294,041
2024 Q1
2,376,721
2024 Q2
2,380,897
2024 Q3
2,404,674
2024 Q4
2,420,142
2025 Q1
2,527,881
2025 Q2 (to date)
2,541,772
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q20200,000400,000600,000800,0001,000,0001,200,0001,400,0001,600,0001,800,0002,000,0002,200,0002,400,0002,600,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.8% of Shopify stores.
  • Facebook is used by 31.1% of Shopify stores.
  • YouTube is used by 11.9% of Shopify stores.
Type
Stores
Instagram
1,240,504
Facebook
790,926
YouTube
301,547
Tiktok
292,662
Twitter
205,231
Pinterest
180,358
LinkedIn
135,778
WhatsApp
36,838
Facebook Group
21,569
Snapchat
8,483
Yelp
1,621

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Shopify stores have an email on their website
  • 34% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,502,484
Phone
856,529

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 21.3% of Shopify stores sell Apparel products.
  • 9.2% of Shopify stores sell Home & Garden products.
  • 8.2% of Shopify stores sell Beauty & Fitness products.
Category
Stores
541,434
234,404
131,518
75,538
74,693
32,593
18,912
12,834
ApparelHome & GardenBeauty & FitnessFood & DrinkPeople & SocietyHealthSportsArts & EntertainmentToys & HobbiesAutos & VehiclesPets & AnimalsBusiness & IndustrialConsumer ElectronicsGifts & Special EventsComputers

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 39.0% of Shopify stores are in United States
  • 7.7% of Shopify stores are in United Kingdom
  • 5.3% of Shopify stores are in Canada
  • 4.8% of Shopify stores are in Australia
Country
Stores
992,410
195,807
133,879
121,777
97,603
88,631
86,860
56,238
49,065
42,638
United StatesUnited KingdomCanadaAustraliaIndiaFranceGermanyNetherlandsItalySpain

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 38,888 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 9,145 different vendors have published 14,610 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 16.1% of Shopify stores have installed the Judge.me Product Reviews App Shopify app.
  • 15.2% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 14.2% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 10,197,800 installs for 5,000 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 95.0% of Shopify stores have Unknown employees.
  • 2.6% of Shopify stores have 1 - 9 employees.
  • 0.9% of Shopify stores have 10 - 24 employees.
Employees
Stores
Unknown
2,414,130
1 - 9
66,659
10 - 24
23,497
25 - 49
12,585
50 - 99
8,513
100 - 249
9,088
250 - 999
4,825
1000 - 4999
1,781
5000+
694
Unknown1 - 9

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 28.8% of Shopify stores sell 1 - 9 different products.
  • 17.7% of Shopify stores sell 10 - 24 different products.
  • 13.3% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
731,717
10 - 24
448,917
25 - 49
337,321
50 - 99
297,734
100 - 249
293,982
250 - 999
248,266
1000 - 4999
98,528
5000 - 9999
14,908
10000 - 24999
9,078
25000 - 99999
6,359
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 819 different technologies that have 21,436,162 collective installs on Shopify stores.

  • Cloudflare is used by 99.2% of Shopify stores.
  • Cloudflare CDN is used by 98.9% of Shopify stores.
  • Arrive is used by 93.2% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
2,521,799
2,514,506
2,370,198
1,495,662
1,372,297
1,352,918
944,004
712,063

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.3% of Shopify stores.
  • UPS is used by 5.9% of Shopify stores.
  • Fedex is used by 4.1% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
210,593
UPS
150,427
Fedex
103,879
Royal Mail
48,061
Australia Post
39,243
Canada Post
25,574
DHL
12,765
Correos
10,215
PostNord
6,545
Correios
6,452

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 23.4% of Shopify stores and is the most popular theme.
  • The dawn theme is used by 8.1% of Shopify stores and is the second most popular theme.
  • The debut theme is used by 5.8% of Shopify stores and is the third most popular theme.
Theme Name
Stores
trademark
595,485
dawn
206,068
debut
147,880
rise
116,490
spotlight
94,223
refresh
68,367
origin
62,396
impulse
53,813
ride
52,446
prestige
41,432
trademarkdawndebutrisespotlightrefreshoriginimpulserideprestige

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.3% of Shopify stores have a .com domain.
  • 3.2% of Shopify stores have a .store domain.
  • 2.6% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
1,711,047
.store
81,408
.co.uk
66,647
.shop
65,980
.com.au
58,920
.de
51,134
.co
39,929
.ca
36,171
.fr
28,654
.net
27,118
.com.store.co.uk.shop.com.au.de.co.ca

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Khy
54
2023/09/29
Fashion Nova
97
2017/01/27
Sanrio
113
2016/12/30
Stanley 1913
121
2020/09/04
Katy Perry Collections
147
2019/07/05

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.domesticappliances.philips.co.in
14,023
2025/05/02
Chameleons
226,864
2025/05/02
– ShareSpa
297,173
2025/05/02
LA PERLA
467,887
2025/05/02
BellfiresUSA
632,892
2025/05/02

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 21,724 merchants from competitive ecommerce platforms.

Platform
Stores
9,410
3,105
2,056
1,564
525
308
WooCommerceWixSquarespaceCustom CartSquare OnlineMagentoGoDaddy Online StorePrestaShopEcwid

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
FOREVER 21
158
Salesforce Commerce Cloud
2025/05/03
Reebok
242
Custom Cart
2025/03/02
The Coffee Bean & Tea Leaf® Online Store
317
Magento
2025/03/30
Away: Built for modern travel
576
Spree Commerce
2025/03/30
Parachute Home
588
Custom Cart
2025/04/23

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 15,033 merchants to competitive platforms.

Platform
Stores
6,655
1,769
1,242
313
308
235
WooCommerceCustom CartWixSquarespaceTiendanubeSquare OnlineGoDaddy Online StoreYouCanSHOPLINEYampi

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
World Surf League
1,773
Custom Cart
2025/04/05
New York Botanical Garden
1,932
Custom Cart
2025/05/03
The Macallan®
5,463
Custom Cart
2025/05/03
Victory Seed Company
5,942
Custom Cart
2025/04/28
Optimalprint
6,676
Custom Cart
2025/03/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.