The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,062,232 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
30,229
2017 Q2
25,114
2017 Q3
27,545
2017 Q4
35,341
2018 Q1
38,220
2018 Q2
42,729
2018 Q3
59,133
2018 Q4
50,961
2019 Q1
79,327
2019 Q2
98,562
2019 Q3
103,070
2019 Q4
128,062
2020 Q1 (to date)
195,359
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
10
2017/01/27
Jeffree Star Cosmetics
19
2016/12/30
ColourPop
27
2017/08/25
JB Hi-Fi
29
2019/09/20
mnml
30
2017/10/27

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fashion Nova
10
2017/01/27
Jeffree Star Cosmetics
19
2016/12/30
ColourPop
27
2017/08/25
JB Hi-Fi
29
2019/09/20
mnml
30
2017/10/27

Platform Wins

Over the last 90 days, Shopify has taken 2,109 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Promescent
353
Magento
2020/02/15
Guy Harvey
1,194
Magento
2020/03/08
Hubble Connected
1,325
Magento
2020/03/16
Bluebird Botanicals
2,286
WooCommerce
2020/03/05
Producergrind
2,730
WooCommerce
2020/02/04

Platform Losses

Over the last 90 days, Shopify has lost 4,482 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
TheDrop.com
1,810
Big Commerce
2020/03/22
The Joy Factory
5,510
Big Commerce
2020/02/26
L.
7,662
Big Commerce
2020/01/12
www.popsockets.co.uk
11,659
Salesforce Commerce Cloud
2020/03/21
Henry and Smith
15,078
WooCommerce
2020/02/12

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 11,325 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 2,297 different vendors have published 4,130 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,675,337 installs for 1,379 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
298,005
271,046
109,912
51,003
35,100
34,231
15,413
6,426
6,020

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
949
10 - 24
1,841
25 - 49
933
50 - 99
516
100 - 249
343
250 - 999
121
1000 - 4999
16
5000+
2

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
256,187
10 - 24
181,903
25 - 49
145,568
50 - 99
133,890
100 - 249
128,213
250 - 999
104,326
1000 - 4999
33,148
5000 - 9999
4,632
10000 - 24999
2,790
25000 - 99999
1,925

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
574,007
67,522
58,368
None
33,072
30,981
17,928
15,847
15,803
11,998

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
584,994
55%
Instagram
461,354
43%
Facebook
447,379
42%
Phone
286,498
26%
Twitter
169,030
15%
Pinterest
110,528
10%
YouTube
90,899
8%
LinkedIn
13,836
1%
Snapchat
6,108
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 77 different technologies that have 1,503,656 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
494,053
81,282
25,593
25,508
25,348
24,327
23,108

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
813,371
.com.au
27,548
.co.uk
26,527
.ca
15,374
.co
14,899
.net
13,930
.store
13,068
.shop
12,075
.fr
9,687
.de
9,372

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.