The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 1,440,979 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
27,032
2017 Q2
22,091
2017 Q3
24,024
2017 Q4
30,542
2018 Q1
31,130
2018 Q2
36,298
2018 Q3
46,111
2018 Q4
39,098
2019 Q1
52,185
2019 Q2
63,610
2019 Q3
60,029
2019 Q4
64,797
2020 Q1
90,727
2020 Q2
167,901
2020 Q3
180,805
2020 Q4
272,553
2021 Q1 (to date)
95,213
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fashion Nova
12
2017/01/27
Staples.ca
38
2019/06/28
Kith
49
2017/01/27
Helix Sleep
53
2018/07/06
Ruggable
63
2016/12/30

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Sergio Hudson Collection
1,988
2021/01/22
Weston Corporation
22,815
2021/01/22
Gritzo
37,015
2021/01/22
www.bluenectar.co.in
50,280
2021/01/22
Qube Masters
65,212
2021/01/22

Platform Wins

Over the last 90 days, Shopify has taken 5,709 merchants from competitive platforms.

Platform
Stores
1,738
1,734
370
31

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Peet's Coffee
480
Magento
2021/01/17
Natural Life
497
Magento
2020/11/05
Brandy Melville
764
Magento
2020/11/05
Anya Hindmarch UK
2,249
Salesforce Commerce Cloud
2021/01/24
Modell's Sporting Goods Online, Inc.
2,806
Salesforce Commerce Cloud
2020/12/03

Platform Losses

Over the last 90 days, Shopify has lost 7,566 merchants to competitive platforms.

Platform
Stores
4,834
784
137
74

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Fieldcraft Survival
6,863
BigCommerce
2020/11/15
evo hemp
7,245
BigCommerce
2020/11/08
RockyMounts
11,272
BigCommerce
2021/01/02
Sportco & Outdoor Emporium
15,495
BigCommerce
2020/11/16
www.lupsona.com
15,745
Wix
2020/12/17

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 14,188 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 3,535 different vendors have published 6,024 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 4,193,473 installs for 1,860 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
None
407,271
383,351
141,163
78,998
43,506
40,295
17,941
8,584

Employee Breakdown

Here is the breakdown of Shopify stores by the number of employees.

Employees
Stores
1 - 9
5,951
10 - 24
3,187
25 - 49
1,454
50 - 99
900
100 - 249
522
250 - 999
259
1000 - 4999
55
5000+
6

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
355,245
10 - 24
258,239
25 - 49
205,869
50 - 99
180,567
100 - 249
170,656
250 - 999
140,465
1000 - 4999
47,365
5000 - 9999
6,423
10000 - 24999
3,765
25000 - 99999
2,368

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
750,516
113,381
94,970
77,304
43,669
29,342
None
25,508
22,472
19,177
17,963

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
802,483
55%
Instagram
680,062
47%
Facebook
632,398
43%
Phone
389,439
27%
Pinterest
134,938
9%
YouTube
126,304
8%
Twitter
29,524
2%
LinkedIn
26,142
1%
Snapchat
7,426
0%
Tiktok
3,333
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store. We're tracking 224 different technologies that have 5,903,886 collective installs on Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
867,871
738,835
703,482
698,203
144,453
100,230

Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

Theme Name
Stores
debut
431,564
brooklyn
102,525
minimal
88,547
venture
67,332
supply
57,760
simple
50,721
narrative
40,467
prestige
34,709
boundless
33,479
impulse
27,985

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
1,073,415
.co.uk
41,379
.com.au
37,819
.ca
24,424
.shop
22,416
.co
21,139
.net
17,520
.de
17,493
.store
16,063
.fr
15,715

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.