The State of Shopify

Shopify is an e-commerce platform with a large user base and very impressive growth. At present, there are 994,613 live stores running on the Shopify platform.

Quarterly Growth

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

Quarter
New Active Stores
2017 Q1
31,544
2017 Q2
26,682
2017 Q3
29,995
2017 Q4
38,855
2018 Q1
39,975
2018 Q2
46,649
2018 Q3
82,347
2018 Q4
70,210
2019 Q1
88,265
2019 Q2
125,663
2019 Q3
153,540
2019 Q4 (to date)
105,444

Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are their top 5 stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Gymshark US
4
2016/12/30
Fashion Nova
5
2017/01/27
ColourPop
9
2017/08/25
Inspire Uplift
11
2018/04/06
jeffreestarcosmetics.com
13
2016/12/30

New Stores

Shopify continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Vitabiotics
1,203
2019/11/15
Tibi Official
1,402
2019/11/15
shop.vogue.com
4,712
2019/11/15
cheezburgerstore
5,722
2019/11/15
shop.wizardingworld.com
6,118
2019/11/15

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 9,890 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 1,908 different vendors have published 3,479 apps in the Shopify App Store.

Here are the top 10 apps, ordered by number of installs, across all Shopify stores.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 2,487,320 installs for 1,198 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Category Breakdown

Here are the top 20 industry verticals for stores on Shopify.

Category
Stores
281,589
263,024
99,186
47,267
32,598
30,357
13,901
6,177
5,498

Products Sold Breakdown

Here is the breakdown of Shopify stores by the number of products that they sell.

Products Sold
Stores
1 - 9
216,718
10 - 24
164,318
25 - 49
136,401
50 - 99
127,463
100 - 249
124,293
250+
136,454

Country Breakdown

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
537,500
63,738
55,559
None
39,821
30,139
16,263
13,968
13,370
11,603

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Shopify install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of Shopify stores providing an email address for customer communication.

Type
Stores
Percent
Email
554,600
55%
Instagram
432,189
43%
Facebook
426,718
42%
Phone
262,603
26%
Twitter
164,952
16%
Pinterest
107,965
10%
YouTube
76,130
7%
LinkedIn
8,475
0%
Snapchat
6,092
0%

Third-Party Technologies

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
457,410
19,946
15,153
9,342
2,761
2,283
1,584

Top-level Domain Distribution

The vast majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
765,887
.com.au
26,355
.co.uk
25,043
.ca
14,749
.co
13,656
.net
13,268
.store
11,550
.shop
9,753
.fr
8,494
.de
6,486

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.