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The State of Ecwid in 2021

Updated Nov 26 2021

Ecwid is an ecommerce platform that, when first released, allowed merchants to add ecommerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

In this report, we'll cover the following essential statistics on Ecwid usage.

Download a complete list of Ecwid stores with a paid account.
Create a free account to get a feel for the data we provide.

Ecwid Growth

At present, there are 182,094 live stores running on the Ecwid platform.

Here is the historical growth of stores running Ecwid.

  • Ecwid stores increased 27.3% quarter-over-quarter in 2021 Q3.
  • Ecwid stores increased 148% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
664
2017 Q2
1,108
2017 Q3
546
2017 Q4
579
2018 Q1
1,157
2018 Q2
25,364
2018 Q3
3,671
2018 Q4
3,272
2019 Q1
5,419
2019 Q2
3,547
2019 Q3
3,903
2019 Q4
3,776
2020 Q1
4,164
2020 Q2
4,510
2020 Q3
2,387
2020 Q4
6,170
2021 Q1
8,973
2021 Q2
52,640
2021 Q3
37,993
2021 Q4 (to date)
4,745
Cumulative Stores by Quarter

It's hard to know exactly when a Ecwid store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ecwid Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 56.4% of Ecwid stores.
  • Instagram is used by 49.4% of Ecwid stores.
  • Twitter is used by 19.1% of Ecwid stores.
Type
Stores
Facebook
102,614
Instagram
89,890
Twitter
34,715
YouTube
29,296
Pinterest
11,239
LinkedIn
9,756
Facebook Group
3,643
Tiktok
2,632
Yelp
1,960
Snapchat
514

Contact Information On Ecwid Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of Ecwid stores have an email on their website
  • 42% of Ecwid stores provide a phone number on their website
Type
Stores
Email
104,370
Phone
76,642

Top Categories For Ecwid Stores

Here is the breakdown of industry verticals for stores on Ecwid.

  • 7.6% of Ecwid stores sell Arts & Entertainment products.
  • 6.4% of Ecwid stores sell Food & Drink products.
  • 6.3% of Ecwid stores sell People & Society products.

Top Countries For Ecwid Stores

Here are the top countries for stores using Ecwid.

  • 20.1% of Ecwid stores are in United States
  • 5.4% of Ecwid stores are in United Kingdom
  • 2.8% of Ecwid stores are in Canada
  • 2.6% of Ecwid stores are in France
Country
Stores
36,588
5,077
4,676
4,305
4,292
4,205
3,408

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of employees.

  • 0.1% of Ecwid stores have 1 - 9 employees.
  • 0.1% of Ecwid stores have 10 - 24 employees.
  • 0.0% of Ecwid stores have 25 - 49 employees.
Employees
Stores
1 - 9
262
10 - 24
115
25 - 49
60
50 - 99
26
100 - 249
38
250 - 999
6
1000 - 4999
6

Number Of Products Sold For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of products that they sell.

  • 5.2% of Ecwid stores sell 1 - 9 different products.
  • 1.8% of Ecwid stores sell 10 - 24 different products.
  • 1.4% of Ecwid stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
9,531
10 - 24
3,305
25 - 49
2,576
50 - 99
758
100 - 249
2,187
250 - 999
1,139
1000 - 4999
255
5000 - 9999
49
10000 - 24999
35
25000 - 99999
17

Top Technologies on Ecwid Stores

We're tracking 182 different technologies that have 130,273 collective installs on Ecwid stores.

  • YouTube Player is used by 12.2% of Ecwid stores.
  • Vimeo is used by 8.6% of Ecwid stores.
  • Cloudfront CDN is used by 7.4% of Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
15,594
9,221
6,242
6,077
4,643

Top Shipping Carriers Used By Ecwid Stores

  • UPS is used by 79.2% of Ecwid stores.
  • USPS is used by 78.3% of Ecwid stores.
  • Fedex is used by 0.7% of Ecwid stores.

Here are the top 10 shipping carriers across all Ecwid stores.

Shipping Carrier
Stores
UPS
144,207
USPS
142,621
Fedex
1,277
Royal Mail
882
Australia Post
444
Canada Post
399
Correos
157
DHL
115
Correios
64
La Poste
47

Ecwid Store Top-level Domain Distribution

.com is the most popular top-level domain for Ecwid stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 65.7% of Ecwid stores have a .com domain.
  • 4.3% of Ecwid stores have a .org domain.
  • 3.6% of Ecwid stores have a .co.uk domain.
Top-level Domain
Stores
.com
119,707
.org
7,803
.co.uk
6,575
.net
4,849
.com.br
3,503
.site
3,415
.com.au
3,050
.de
2,363
.ru
2,055
.ca
1,855

Top Ecwid Stores

Here are the top stores, powered by Ecwid, ordered by store rank.

Name
Domain
Rank
Created
Premium Times
1,087
2016/12/30
WISH
1,933
2016/12/30
National Day Calendar
2,262
2016/12/30
spikeybits.com
2,988
2016/12/30
Jot Down Cultural Magazine
5,385
2016/12/30

New Ecwid Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Home
2,463,146
2021/11/26
Shine Tumblers
2,844,417
2021/11/26
Vinted Market
2,844,646
2021/11/26
Love is kind boxes
2,845,385
2021/11/26
DIGITAL KEYS
2,845,715
2021/11/26

Stores Switching to Ecwid From Other Platforms

Over the last 90 days, Ecwid has taken 3,045 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ecwid from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
GEEKSPIN
5,412
WooCommerce
2021/11/01
Happy Houseplants
55,271
Wix
2021/11/02
AndyClyde's
149,735
Wix
2021/11/18
Rancho Obi
155,471
WooCommerce
2021/11/11
Buell Motorcycle
159,822
Wix
2021/09/09

Stores Switching from Ecwid To Other Platforms

Over the last 90 days, Ecwid has lost 1,017 merchants to competitive platforms.

Here are the top Ecwid stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Sabian Symbols
31,904
WooCommerce
2021/09/23
Kron Technologies
66,164
WooCommerce
2021/09/29
PRIRODNIM PUTEM DO ZDRAVLJA
70,595
WooCommerce
2021/10/30
CBD Shop France
71,337
WooCommerce
2021/10/29
IPTV Pasa Provider
76,320
WooCommerce
2021/09/24

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Ecwid stores, create a free account and have a look for yourself.