The State of Ecwid

Ecwid is an e-commerce platform that, when first released, allowed merchants to add e-commerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

Quarterly Growth

At present, there are 77,206 live stores running on the Ecwid platform.

Here is the quarter-over-quarter growth of stores running Ecwid.

Quarter
New Active Stores
2017 Q1
599
2017 Q2
830
2017 Q3
470
2017 Q4
455
2018 Q1
1,005
2018 Q2
27,276
2018 Q3
3,836
2018 Q4
3,369
2019 Q1
5,463
2019 Q2
3,875
2019 Q3
4,141
2019 Q4
3,810
2020 Q1
4,553
2020 Q2
4,609
2020 Q3
1,613
2020 Q4
4,947
2021 Q1 (to date)
167
Cumulative Stores by Quarter

It's hard to know exactly when a Ecwid store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Ecwid, ordered by worldwide store rank.

Name
Domain
Rank
Created
National Day Calendar
107
2016/12/30
Premium Times
459
2016/12/30
Spikey Bits
831
2016/12/30
www.getit.changirecommends.com
2,116
2020/04/10
Norwich Pro
2,159
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Ecwid.

Name
Domain
Rank
Created
pioneerantiquemarket.ecwid.com
1,679,247
2021/01/15
Embracing Fire Designs
1,732,349
2021/01/15
Online Store
1,732,418
2021/01/15
a.m.jewelry
1,732,429
2021/01/15
Vamo
1,732,435
2021/01/15

Platform Wins

Over the last 90 days, Ecwid has taken 1,267 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
www.maryamandco.com
56,338
Wix
2020/11/16
Rowaie.com
74,089
Wix
2020/12/15
Quiz Show Trivia
74,207
Wix
2021/01/01
Sera Group
76,052
Wix
2020/12/02
moragift.com
77,315
WooCommerce
2020/11/06

Platform Losses

Over the last 90 days, Ecwid has lost 360 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
HOME
13,833
Wix
2020/12/22
befores & afters
17,281
WooCommerce
2020/12/10
San Antonio Food Bank
27,131
WooCommerce
2020/12/19
Most Efficient Tooling Possible
32,520
WooCommerce
2021/01/06
X&O Labs
35,915
WooCommerce
2020/12/20

Category Breakdown

Here are the top 20 industry verticals for stores on Ecwid.

Country Breakdown

Ecwid is quite popular in the United States.

Country
Stores
25,083
None
23,438
2,069
1,798
1,756
1,751
1,619
1,149

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Ecwid.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Facebook
46,444
60%
Email
43,981
56%
Instagram
40,314
52%
Phone
30,237
39%
YouTube
11,690
15%
Pinterest
5,381
6%
LinkedIn
3,509
4%
Twitter
2,891
3%
Snapchat
208
0%
Tiktok
200
0%

Third-Party Technologies

Many Ecwid merchants run third-party technologies on their store in addition to apps from the Ecwid App Store. We're tracking 110 different technologies that have 24,749 collective installs on Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
4,044
3,012
1,128
943
848
586
268

Top-level Domain Distribution

Most Ecwid stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
50,580
.org
3,233
.co.uk
2,679
.net
2,066
.com.au
1,511
.com.br
1,371
.ru
1,112
.de
1,021
.site
963
.ca
858

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Ecwid stores, create a free account and have a look for yourself.