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The State of Ecwid in 2022

Updated May 13 2022

Ecwid is an ecommerce platform that, when first released, allowed merchants to add ecommerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

In this report, we'll cover the following essential statistics on Ecwid usage.

Download a complete list of Ecwid stores with a paid account.
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Ecwid Growth

At present, there are 183,298 live stores running on the Ecwid platform.

Here is the historical growth of stores running Ecwid.

  • Ecwid stores increased 3.4% quarter-over-quarter in 2022 Q1.
  • Ecwid stores increased 107% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
653
2017 Q2
1,137
2017 Q3
557
2017 Q4
580
2018 Q1
1,144
2018 Q2
24,064
2018 Q3
3,623
2018 Q4
3,076
2019 Q1
5,912
2019 Q2
3,385
2019 Q3
3,868
2019 Q4
3,538
2020 Q1
3,718
2020 Q2
4,235
2020 Q3
2,600
2020 Q4
8,122
2021 Q1
9,155
2021 Q2
47,195
2021 Q3
32,720
2021 Q4
7,238
2022 Q1
5,839
2022 Q2 (to date)
3,313
Cumulative Stores by Quarter

It's hard to know exactly when a Ecwid store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ecwid Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 53.8% of Ecwid stores.
  • Instagram is used by 49.9% of Ecwid stores.
  • Twitter is used by 17.9% of Ecwid stores.
Type
Stores
Facebook
98,532
Instagram
91,517
Twitter
32,849
YouTube
28,760
Pinterest
10,360
LinkedIn
6,918
Facebook Group
3,695
Tiktok
3,482
Yelp
1,803
Snapchat
422

Contact Information On Ecwid Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Ecwid stores have an email on their website
  • 51% of Ecwid stores provide a phone number on their website
Type
Stores
Email
102,291
Phone
94,193

Top Categories For Ecwid Stores

Here is the breakdown of industry verticals for stores on Ecwid.

  • 7.7% of Ecwid stores sell Arts & Entertainment products.
  • 6.4% of Ecwid stores sell Food & Drink products.
  • 6.4% of Ecwid stores sell People & Society products.

Top Countries For Ecwid Stores

Here are the top countries for stores using Ecwid.

  • 25.8% of Ecwid stores are in United States
  • 6.3% of Ecwid stores are in United Kingdom
  • 3.3% of Ecwid stores are in Canada
  • 3.1% of Ecwid stores are in France
Country
Stores
47,219
6,017
5,716
5,031
4,816
4,153
3,104

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of employees.

  • 0.2% of Ecwid stores have 1 - 9 employees.
  • 0.1% of Ecwid stores have 10 - 24 employees.
  • 0.0% of Ecwid stores have 25 - 49 employees.
Employees
Stores
1 - 9
340
10 - 24
125
25 - 49
68
50 - 99
23
100 - 249
44
250 - 999
5
1000 - 4999
9
5000+
2

Number Of Products Sold For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of products that they sell.

  • 7.9% of Ecwid stores sell 1 - 9 different products.
  • 2.5% of Ecwid stores sell 10 - 24 different products.
  • 1.8% of Ecwid stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
14,512
10 - 24
4,505
25 - 49
3,283
50 - 99
935
100 - 249
2,610
250 - 999
1,326
1000 - 4999
290
5000 - 9999
49
10000 - 24999
39
25000 - 99999
15

Top Technologies on Ecwid Stores

We're tracking 212 different technologies that have 149,639 collective installs on Ecwid stores.

  • Cloudfront CDN is used by 11.7% of Ecwid stores.
  • Vimeo is used by 11.6% of Ecwid stores.
  • YouTube Player is used by 8.4% of Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
21,331
10,019
6,777
5,698
5,124

Top Shipping Carriers Used By Ecwid Stores

  • USPS is used by 73.4% of Ecwid stores.
  • UPS is used by 73.1% of Ecwid stores.
  • Fedex is used by 0.8% of Ecwid stores.

Here are the top 10 shipping carriers across all Ecwid stores.

Shipping Carrier
Stores
USPS
134,453
UPS
134,076
Fedex
1,464
Royal Mail
960
Australia Post
479
Canada Post
380
Correos
169
DHL
144
La Poste
66
Correios
55

Ecwid Store Top-level Domain Distribution

.com is the most popular top-level domain for Ecwid stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 66.4% of Ecwid stores have a .com domain.
  • 4.2% of Ecwid stores have a .org domain.
  • 3.5% of Ecwid stores have a .co.uk domain.
Top-level Domain
Stores
.com
121,715
.org
7,659
.co.uk
6,420
.net
4,765
.site
4,037
.com.br
3,205
.com.au
3,000
.de
2,407
.ru
1,985
.ca
1,809

Top Ecwid Stores

Here are the top stores, powered by Ecwid, ordered by store rank.

Name
Domain
Rank
Created
National Day Calendar
806
2016/12/30
Premium Times
1,226
2016/12/30
Spikey Bits
2,191
2016/12/30
www.boxabl.com
6,910
2018/06/15
International Dark Sky Association
7,210
2017/10/27

New Ecwid Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Simpson Family Wellness
506,093
2022/05/13
GEODOME
1,885,431
2022/05/13
ARC APPLIANCE SOLUTIONS
2,122,408
2022/05/13
www.nicotino.cz
2,184,442
2022/05/13
Bakedbeansforks
2,860,150
2022/05/13

Stores Switching to Ecwid From Other Platforms

Over the last 90 days, Ecwid has taken 2,300 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ecwid from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
JDDonline
7,509
Custom Cart
2022/03/08
Sundown Audio
31,888
WooCommerce
2022/04/04
Sthetix
32,808
WooCommerce
2022/02/21
VSRAP
69,231
Custom Cart
2022/05/02
www.companyofheroesbg.com
88,071
Wix
2022/03/01

Stores Switching from Ecwid To Other Platforms

Over the last 90 days, Ecwid has lost 932 merchants to competitive platforms.

Here are the top Ecwid stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
royalcbd.com.ar
85,355
Custom Cart
2022/05/03
Ikamet
87,610
Squarespace
2022/03/24
www.raizcorp.com
171,378
WooCommerce
2022/04/12
nataliechristensen.ca
174,854
WooCommerce
2022/05/04
KRIGEREN.DK
181,264
WooCommerce
2022/02/24

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Ecwid stores, create a free account and have a look for yourself.