Check out our new Chrome Extension.

The State of Ecwid in 2021

Updated Sep 17 2021

Ecwid is an ecommerce platform that, when first released, allowed merchants to add ecommerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

In this report, we'll cover the following essential statistics on Ecwid usage.

Download a complete list of Ecwid stores with a paid account.
Create a free account to get a feel for the data we provide.

Ecwid Growth

At present, there are 179,474 live stores running on the Ecwid platform.

Here is the historical growth of stores running Ecwid.

  • Ecwid stores increased 63.3% quarter-over-quarter in 2021 Q2.
  • Ecwid stores increased 103% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
680
2017 Q2
1,110
2017 Q3
536
2017 Q4
573
2018 Q1
1,161
2018 Q2
25,795
2018 Q3
3,748
2018 Q4
3,361
2019 Q1
5,420
2019 Q2
3,564
2019 Q3
4,028
2019 Q4
3,973
2020 Q1
4,128
2020 Q2
4,417
2020 Q3
2,260
2020 Q4
6,031
2021 Q1
8,537
2021 Q2
54,867
2021 Q3 (to date)
37,906
Cumulative Stores by Quarter

It's hard to know exactly when a Ecwid store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ecwid Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 56.4% of Ecwid stores.
  • Instagram is used by 46.7% of Ecwid stores.
  • Twitter is used by 19.4% of Ecwid stores.
Type
Stores
Facebook
101,263
Instagram
83,755
Twitter
34,770
YouTube
28,769
Pinterest
11,311
LinkedIn
9,054
Facebook Group
3,531
Tiktok
2,112
Snapchat
589

Contact Information On Ecwid Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of Ecwid stores have an email on their website
  • 37% of Ecwid stores provide a phone number on their website
Type
Stores
Email
103,048
Phone
66,952

Top Categories For Ecwid Stores

Here is the breakdown of industry verticals for stores on Ecwid.

  • 7.5% of Ecwid stores sell Arts & Entertainment products.
  • 6.4% of Ecwid stores sell Food & Drink products.
  • 6.1% of Ecwid stores sell People & Society products.

Top Countries For Ecwid Stores

Here are the top countries for stores using Ecwid.

  • 20.3% of Ecwid stores are in United States
  • 5.3% of Ecwid stores are in United Kingdom
  • 2.8% of Ecwid stores are in Canada
  • 2.6% of Ecwid stores are in France
Country
Stores
36,395
5,098
4,709
4,302
4,246
4,102
3,319

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of employees.

  • 0.1% of Ecwid stores have 1 - 9 employees.
  • 0.0% of Ecwid stores have 10 - 24 employees.
  • 0.0% of Ecwid stores have 25 - 49 employees.
Employees
Stores
1 - 9
126
10 - 24
43
25 - 49
27
50 - 99
7
100 - 249
2
5000+
1

Number Of Products Sold For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of products that they sell.

  • 4.8% of Ecwid stores sell 1 - 9 different products.
  • 1.7% of Ecwid stores sell 10 - 24 different products.
  • 1.4% of Ecwid stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,650
10 - 24
3,084
25 - 49
2,459
50 - 99
711
100 - 249
2,084
250 - 999
1,111
1000 - 4999
253
5000 - 9999
51
10000 - 24999
32
25000 - 99999
13

Top Technologies on Ecwid Stores

We're tracking 164 different technologies that have 123,932 collective installs on Ecwid stores.

  • YouTube Player is used by 12.3% of Ecwid stores.
  • Vimeo is used by 8.6% of Ecwid stores.
  • Cloudfront CDN is used by 7.4% of Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
15,444
6,485
6,077
5,789
4,465

Top Shipping Carriers Used By Ecwid Stores

  • UPS is used by 78.7% of Ecwid stores.
  • USPS is used by 77.9% of Ecwid stores.
  • Fedex is used by 0.7% of Ecwid stores.

Here are the top 10 shipping carriers across all Ecwid stores.

Shipping Carrier
Stores
UPS
141,260
USPS
139,890
Fedex
1,235
Australia Post
413
Canada Post
387
DHL
96
Royal Mail
70
La Poste
56
Correios
53
Japan Post
47

Ecwid Store Top-level Domain Distribution

.com is the most popular top-level domain for Ecwid stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 65.6% of Ecwid stores have a .com domain.
  • 4.3% of Ecwid stores have a .org domain.
  • 3.6% of Ecwid stores have a .co.uk domain.
Top-level Domain
Stores
.com
117,763
.org
7,707
.co.uk
6,461
.net
4,756
.com.br
3,523
.site
3,445
.com.au
3,036
.de
2,316
.ru
2,025
.ca
1,852

Top Ecwid Stores

Here are the top stores, powered by Ecwid, ordered by store rank.

Name
Domain
Rank
Created
National Day Calendar
nationaldaycalendar.com
651
2016/12/30
Premium Times
www.premiumtimesng.com
1,349
2016/12/30
spikeybits.com
spikeybits.com
2,835
2016/12/30
Chula Vista Resort
chulavistaresort.com
4,186
2016/12/30
Soles4Souls
soles4souls.org
4,569
2016/12/30

New Ecwid Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Barn Hill Preserve
www.barnhillpreserve.com
218,473
2021/09/17
Winthrop Golf Club
www.winthropgolfclub.com
1,082,204
2021/09/17
Sammay
www.sammay-animalerie.com
1,964,378
2021/09/17
Fantasy by Numbers
shop.fantasybynumbers.ca
2,018,853
2021/09/17
SHOPI2gordersale.com
www.2gordersale.com
2,157,919
2021/09/17

Stores Switching to Ecwid From Other Platforms

Over the last 90 days, Ecwid has taken 1,770 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ecwid from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.wholecelium.com
www.wholecelium.com
15,417
WooCommerce
2021/08/18
Sera Group
www.seragroup.com.tr
103,719
Wix
2021/07/17
AVDT
www.avdt.us
124,203
Wix
2021/09/09
JOA
joa.org.jm
128,430
WooCommerce
2021/08/04
Erotic Awakening
www.eroticawakening.com
128,983
WooCommerce
2021/09/14

Stores Switching from Ecwid To Other Platforms

Over the last 90 days, Ecwid has lost 723 merchants to competitive platforms.

Here are the top Ecwid stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Carlo's Bakery
www.carlosbakery.com
13,642
Custom Cart
2021/07/31
JamisĀ® Bikes
www.jamisbikes.com
43,243
WooCommerce
2021/07/03
Umbrella.us
umbrellalabs.is
46,835
WooCommerce
2021/09/04
World Gems And Fossils
worldgemsandfossils.com
89,378
Shopify
2021/07/10
www.chaiolic.com
www.chaiolic.com
106,832
WooCommerce
2021/08/07

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Ecwid stores, create a free account and have a look for yourself.