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The State of Ecwid in 2022

Updated Sep 16 2022

Ecwid is an ecommerce platform that, when first released, allowed merchants to add ecommerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

In this report, we'll cover the following essential statistics on Ecwid usage.

Download a complete list of Ecwid stores with a paid account.
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Ecwid Growth

At present, there are 186,538 live stores running on the Ecwid platform.

Here is the historical growth of stores running Ecwid.

  • Ecwid stores increased 3.5% quarter-over-quarter in 2022 Q2.
  • Ecwid stores increased 38% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
652
2017 Q2
1,196
2017 Q3
551
2017 Q4
586
2018 Q1
1,162
2018 Q2
23,096
2018 Q3
3,467
2018 Q4
3,013
2019 Q1
5,072
2019 Q2
3,180
2019 Q3
3,628
2019 Q4
3,427
2020 Q1
3,671
2020 Q2
4,124
2020 Q3
2,528
2020 Q4
6,365
2021 Q1
8,844
2021 Q2
43,106
2021 Q3
28,561
2021 Q4
7,452
2022 Q1
5,735
2022 Q2
5,810
2022 Q3 (to date)
13,640
Cumulative Stores by Quarter

It's hard to know exactly when a Ecwid store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ecwid Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 53.2% of Ecwid stores.
  • Instagram is used by 52.4% of Ecwid stores.
  • Twitter is used by 17.2% of Ecwid stores.
Type
Stores
Facebook
99,249
Instagram
97,815
Twitter
32,017
YouTube
28,039
Pinterest
10,880
LinkedIn
6,962
Tiktok
4,578
Facebook Group
3,776
Yelp
1,752
Snapchat
366

Contact Information On Ecwid Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Ecwid stores have an email on their website
  • 52% of Ecwid stores provide a phone number on their website
Type
Stores
Email
104,207
Phone
97,621

Top Categories For Ecwid Stores

Here is the breakdown of industry verticals for stores on Ecwid.

  • 7.6% of Ecwid stores sell Arts & Entertainment products.
  • 6.4% of Ecwid stores sell Food & Drink products.
  • 6.3% of Ecwid stores sell Apparel products.

Top Countries For Ecwid Stores

Here are the top countries for stores using Ecwid.

  • 31.3% of Ecwid stores are in United States
  • 7.0% of Ecwid stores are in United Kingdom
  • 3.8% of Ecwid stores are in Canada
  • 3.0% of Ecwid stores are in Australia
Country
Stores
58,450
7,005
5,663
5,410
5,245
4,205
3,096
2,966

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of employees.

  • 0.3% of Ecwid stores have 1 - 9 employees.
  • 0.1% of Ecwid stores have 10 - 24 employees.
  • 0.1% of Ecwid stores have 25 - 49 employees.
Employees
Stores
1 - 9
505
10 - 24
262
25 - 49
132
50 - 99
67
100 - 249
64
250 - 999
33
1000 - 4999
25
5000+
7

Number Of Products Sold For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of products that they sell.

  • 40.5% of Ecwid stores sell 1 - 9 different products.
  • 7.7% of Ecwid stores sell 10 - 24 different products.
  • 4.7% of Ecwid stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
75,624
10 - 24
14,275
25 - 49
8,859
50 - 99
2,381
100 - 249
5,758
250 - 999
2,530
1000 - 4999
596
10000 - 24999
254
25000 - 99999
238
250000+
1,858

Top Technologies on Ecwid Stores

We're tracking 228 different technologies that have 170,286 collective installs on Ecwid stores.

  • Cloudfront CDN is used by 15.3% of Ecwid stores.
  • Vimeo is used by 13.9% of Ecwid stores.
  • YouTube Player is used by 10.8% of Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
25,986
10,668
6,847
5,247
5,235

Top Shipping Carriers Used By Ecwid Stores

  • USPS is used by 68.5% of Ecwid stores.
  • UPS is used by 68.2% of Ecwid stores.
  • Fedex is used by 0.8% of Ecwid stores.

Here are the top 10 shipping carriers across all Ecwid stores.

Shipping Carrier
Stores
USPS
127,815
UPS
127,300
Fedex
1,469
Royal Mail
975
Australia Post
469
Canada Post
379
Correos
159
DHL
123
Correios
59
La Poste
55

Ecwid Store Top-level Domain Distribution

.com is the most popular top-level domain for Ecwid stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 61.8% of Ecwid stores have a .com domain.
  • 6.5% of Ecwid stores have a .site domain.
  • 4.1% of Ecwid stores have a .org domain.
Top-level Domain
Stores
.com
115,344
.site
12,061
.org
7,621
.co.uk
6,419
.net
4,488
.com.br
3,139
.com.au
3,027
.de
2,519
.ch
1,976
.ca
1,973

Top Ecwid Stores

Here are the top stores, powered by Ecwid, ordered by store rank.

Name
Domain
Rank
Created
National Day Calendar
422
2016/12/30
Premium Times
778
2016/12/30
Spikey Bits
2,324
2016/12/30
Boxabl
4,492
2018/06/15
International Dark Sky Association
7,316
2017/10/27

New Ecwid Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
| Mysite
695,001
2022/09/16
www.naamansbbq.com
796,833
2022/09/16
Specialty Products
827,755
2022/09/16
JETSTREAM
1,070,168
2022/09/16
Dirty Harry
1,722,356
2022/09/16

Stores Switching to Ecwid From Other Platforms

Over the last 90 days, Ecwid has taken 7,935 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ecwid from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
theuncommonshop.ch
31,449
Shopify
2022/08/06
BBV Productions
33,733
Custom Cart
2022/07/14
CBD Shop France
45,200
WooCommerce
2022/08/17
LT Online Store
62,529
WooCommerce
2022/06/30
royalcbd.com.ar
64,897
Custom Cart
2022/07/11

Stores Switching from Ecwid To Other Platforms

Over the last 90 days, Ecwid has lost 731 merchants to competitive platforms.

Here are the top Ecwid stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
US Patriot Armory
38,153
Custom Cart
2022/09/14
ROYALTY FREE MUSIC
77,354
WooCommerce
2022/08/29
Dave Nicholls' School
149,572
Thinkific
2022/08/24
FWM ENT.
150,690
Squarespace
2022/07/05
Max Virtual LLC
153,828
Shopify
2022/07/26

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Ecwid stores, create a free account and have a look for yourself.