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The State of Ecwid in 2024

Updated Mar 1 2024

Ecwid is an ecommerce platform that, when first released, allowed merchants to add ecommerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

In this report, we'll cover the following essential statistics on Ecwid usage.

Download a complete list of Ecwid stores with a paid account.
Create a free account to get a feel for the data we provide.

Ecwid Growth

At present, there are 177,719 live stores running on the Ecwid platform.

Here is the historical growth of stores running Ecwid.

  • Ecwid stores increased 9.0% quarter-over-quarter in 2023 Q4.
  • Ecwid stores increased 51% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
76,087
2021 Q1
86,274
2021 Q2
139,484
2021 Q3
178,883
2021 Q4
187,382
2022 Q1
185,710
2022 Q2
179,045
2022 Q3
186,141
2022 Q4
181,104
2023 Q1
178,595
2023 Q2
180,735
2023 Q3
175,129
2023 Q4
174,941
2024 Q1 (to date)
177,719
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ecwid store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ecwid Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 51.8% of Ecwid stores.
  • Facebook is used by 50.2% of Ecwid stores.
  • Twitter is used by 14.4% of Ecwid stores.
Type
Stores
Instagram
91,976
Facebook
89,184
Twitter
25,623
YouTube
25,454
Pinterest
8,665
Tiktok
7,200
LinkedIn
7,128
WhatsApp
4,479
Facebook Group
3,612
Yelp
1,459
Snapchat
276

Contact Information On Ecwid Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of Ecwid stores have an email on their website
  • 54% of Ecwid stores provide a phone number on their website
Type
Stores
Email
100,775
Phone
96,328

Top Categories For Ecwid Stores

Here is the breakdown of industry verticals for stores on Ecwid.

  • 7.1% of Ecwid stores sell Arts & Entertainment products.
  • 6.1% of Ecwid stores sell Apparel products.
  • 5.9% of Ecwid stores sell People & Society products.

Top Countries For Ecwid Stores

Here are the top countries for stores using Ecwid.

  • 29.4% of Ecwid stores are in United States
  • 6.4% of Ecwid stores are in United Kingdom
  • 3.7% of Ecwid stores are in Canada
  • 3.2% of Ecwid stores are in Germany
Country
Stores
52,281
6,488
5,650
5,272
5,015
4,710
4,393
3,632

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of employees.

  • 99.2% of Ecwid stores have Unknown employees.
  • 0.3% of Ecwid stores have 1 - 9 employees.
  • 0.1% of Ecwid stores have 10 - 24 employees.
Employees
Stores
Unknown
176,378
1 - 9
611
10 - 24
261
25 - 49
177
50 - 99
104
100 - 249
79
250 - 999
60
1000 - 4999
40
5000+
9

Number Of Products Sold For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of products that they sell.

  • 58.4% of Ecwid stores sell 1 - 9 different products.
  • 7.8% of Ecwid stores sell 10 - 24 different products.
  • 4.9% of Ecwid stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
103,874
10 - 24
13,858
25 - 49
8,740
50 - 99
2,189
100 - 249
5,476
250 - 999
2,437
1000 - 4999
514
5000 - 9999
241
10000 - 24999
212
25000 - 99999
297

Top Technologies on Ecwid Stores

We're tracking 316 different technologies that have 216,376 collective installs on Ecwid stores.

  • Cloudfront CDN is used by 23.5% of Ecwid stores.
  • Vimeo is used by 17.3% of Ecwid stores.
  • YouTube Player is used by 10.3% of Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
30,689
10,921
6,466

Top Shipping Carriers Used By Ecwid Stores

  • USPS is used by 58.0% of Ecwid stores.
  • UPS is used by 57.7% of Ecwid stores.
  • Fedex is used by 0.7% of Ecwid stores.

Here are the top 10 shipping carriers across all Ecwid stores.

Shipping Carrier
Stores
USPS
103,048
UPS
102,631
Fedex
1,299
Royal Mail
938
Australia Post
503
Canada Post
359
Correos
163
DHL
105
New Zealean Post
54
Purolator
45

Ecwid Store Top-level Domain Distribution

.com is the most popular top-level domain for Ecwid stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 54.5% of Ecwid stores have a .com domain.
  • 10.9% of Ecwid stores have a .site domain.
  • 3.9% of Ecwid stores have a .org domain.
Top-level Domain
Stores
.com
96,881
.site
19,417
.org
6,958
.co.uk
5,952
.de
4,107
.net
3,824
.com.au
3,009
.com.br
2,862
.ch
2,748
.it
2,594

Top Ecwid Stores

Here are the top stores, powered by Ecwid, ordered by store rank.

Name
Domain
Rank
Created
Premium Times
1,302
2016/12/30
Wayback Burgers
1,440
2016/12/30
Carlo's Bakery
1,490
2019/03/15
Meyer Hatchery
2,183
2016/12/30
Pot Ladies
2,425
2016/12/30

New Ecwid Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Explore Dance Company
1,317,005
2024/03/01
CUSTOMER'S CREATIONS
1,798,019
2024/03/01
Yuumi Jungle
1,950,221
2024/03/01
Online Store
2,512,346
2024/03/01
Sporttarget.nl, Brand Your Game!
2,735,911
2024/03/01

Stores Switching to Ecwid From Other Platforms

Over the last 90 days, Ecwid has taken 1,336 merchants from competitive ecommerce platforms.

Platform
Stores
533
232
11
10

Here are the top stores that have switched to Ecwid from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Arken Optics USA
7,477
Custom Cart
2024/01/23
Mattison's
25,069
WooCommerce
2024/02/16
Big Island Divers
27,263
WooCommerce
2023/12/14
misterwrightfinewines.com
32,096
City Hive
2024/01/31
Tenison Park Golf Course
49,072
WooCommerce
2024/02/07

Stores Switching from Ecwid To Other Platforms

Over the last 90 days, Ecwid has lost 793 merchants to competitive platforms.

Platform
Stores
207
70
10
4
4

Here are the top Ecwid stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.reservegolf.com
26,171
WooCommerce
2024/02/06
LillaBjörn's Crochet World
56,323
Custom Cart
2023/12/12
Mayday Brewery
69,851
Custom Cart
2024/02/15
M. Fine Lumber
78,420
WooCommerce
2024/01/03
Artistic Painting Studio
107,652
Custom Cart
2023/12/07

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Ecwid stores, create a free account and have a look for yourself.