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The State of Ecwid in 2023

Updated Jan 20 2023

Ecwid is an ecommerce platform that, when first released, allowed merchants to add ecommerce functionality to an existing website. The platform has since evolved to support complete standalone websites.

In this report, we'll cover the following essential statistics on Ecwid usage.

Download a complete list of Ecwid stores with a paid account.
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Ecwid Growth

At present, there are 181,652 live stores running on the Ecwid platform.

Here is the historical growth of stores running Ecwid.

  • Ecwid stores increased 4.1% quarter-over-quarter in 2022 Q4.
  • Ecwid stores increased 21% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
643
2017 Q2
1,160
2017 Q3
526
2017 Q4
561
2018 Q1
1,087
2018 Q2
22,159
2018 Q3
3,330
2018 Q4
2,772
2019 Q1
4,728
2019 Q2
3,065
2019 Q3
3,506
2019 Q4
3,124
2020 Q1
3,488
2020 Q2
3,943
2020 Q3
2,420
2020 Q4
5,706
2021 Q1
8,345
2021 Q2
39,886
2021 Q3
25,621
2021 Q4
5,633
2022 Q1
4,998
2022 Q2
5,015
2022 Q3
13,772
2022 Q4
7,151
2023 Q1 (to date)
1,516
Cumulative Stores by Quarter

It's hard to know exactly when a Ecwid store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ecwid Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 53.6% of Ecwid stores.
  • Instagram is used by 52.7% of Ecwid stores.
  • Twitter is used by 16.5% of Ecwid stores.
Type
Stores
Facebook
97,346
Instagram
95,767
Twitter
29,911
YouTube
26,712
Pinterest
10,322
LinkedIn
7,070
Tiktok
5,010
Facebook Group
3,700
Yelp
1,609
Snapchat
358

Contact Information On Ecwid Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Ecwid stores have an email on their website
  • 53% of Ecwid stores provide a phone number on their website
Type
Stores
Email
102,259
Phone
96,057
WhatsApp
42

Top Categories For Ecwid Stores

Here is the breakdown of industry verticals for stores on Ecwid.

  • 7.7% of Ecwid stores sell Arts & Entertainment products.
  • 6.4% of Ecwid stores sell Food & Drink products.
  • 6.4% of Ecwid stores sell Apparel products.

Top Countries For Ecwid Stores

Here are the top countries for stores using Ecwid.

  • 31.7% of Ecwid stores are in United States
  • 6.9% of Ecwid stores are in United Kingdom
  • 3.8% of Ecwid stores are in Canada
  • 3.1% of Ecwid stores are in Australia
Country
Stores
57,503
6,845
5,570
5,166
4,862
4,177
3,019
3,013

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of employees.

  • 0.3% of Ecwid stores have 1 - 9 employees.
  • 0.2% of Ecwid stores have 10 - 24 employees.
  • 0.1% of Ecwid stores have 25 - 49 employees.
Employees
Stores
1 - 9
581
10 - 24
278
25 - 49
142
50 - 99
64
100 - 249
70
250 - 999
38
1000 - 4999
25
5000+
8

Number Of Products Sold For Ecwid Stores

Here is the breakdown of Ecwid stores by the number of products that they sell.

  • 61.8% of Ecwid stores sell 1 - 9 different products.
  • 9.0% of Ecwid stores sell 10 - 24 different products.
  • 5.4% of Ecwid stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
112,264
10 - 24
16,292
25 - 49
9,764
50 - 99
2,471
100 - 249
6,108
250 - 999
2,644
1000 - 4999
543
10000 - 24999
180
25000 - 99999
270
250000+
8,169

Top Technologies on Ecwid Stores

We're tracking 253 different technologies that have 183,101 collective installs on Ecwid stores.

  • Cloudfront CDN is used by 16.4% of Ecwid stores.
  • Vimeo is used by 14.5% of Ecwid stores.
  • YouTube Player is used by 10.7% of Ecwid stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ecwid stores.

Technology
Stores
26,420
10,338
6,744
5,244

Top Shipping Carriers Used By Ecwid Stores

  • USPS is used by 67.2% of Ecwid stores.
  • UPS is used by 66.9% of Ecwid stores.
  • Fedex is used by 0.8% of Ecwid stores.

Here are the top 10 shipping carriers across all Ecwid stores.

Shipping Carrier
Stores
USPS
122,052
UPS
121,597
Fedex
1,419
Royal Mail
973
Australia Post
461
Canada Post
378
Correos
164
DHL
103
La Poste
49
Correios
49

Ecwid Store Top-level Domain Distribution

.com is the most popular top-level domain for Ecwid stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 60.5% of Ecwid stores have a .com domain.
  • 7.6% of Ecwid stores have a .site domain.
  • 4.1% of Ecwid stores have a .org domain.
Top-level Domain
Stores
.com
109,825
.site
13,822
.org
7,484
.co.uk
6,295
.net
4,298
.com.au
3,008
.com.br
2,926
.de
2,560
.ch
2,008
.ca
1,981

Top Ecwid Stores

Here are the top stores, powered by Ecwid, ordered by store rank.

Name
Domain
Rank
Created
Boxabl
248
2018/06/15
National Day Calendar
446
2016/12/30
Pot Ladies
1,761
2016/12/30
pendouglas.com
2,119
2019/08/16
Meyer Hatchery
2,250
2016/12/30

New Ecwid Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Robosen Preorder Site
1,507,283
2023/01/20
Vanity Rooms
1,517,999
2023/01/20
Fete Restaurant Hawaii
1,620,054
2023/01/20
Mel's Barferie
1,824,318
2023/01/20
Dukes
2,182,370
2023/01/20

Stores Switching to Ecwid From Other Platforms

Over the last 90 days, Ecwid has taken 1,604 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ecwid from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Carlo's Bakery
4,295
Custom Cart
2022/11/22
Periodic Edibles
33,485
Squarespace
2022/10/31
Reuse Grow Enjoy
43,917
Custom Cart
2023/01/19
Singas Pizza
53,815
Shopify
2022/11/04
tombstoneweb.com
76,802
WooCommerce
2022/11/22

Stores Switching from Ecwid To Other Platforms

Over the last 90 days, Ecwid has lost 718 merchants to competitive platforms.

Here are the top Ecwid stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
lalalandkindcafe.com
30,899
WooCommerce
2022/11/29
Stirs Cereal
64,504
Shopify
2023/01/17
www.chocolatemaven.com
65,063
Shopify
2022/10/31
Salon Brands
72,725
Square Online
2022/11/23
Ernest Sports
73,053
WooCommerce
2022/11/18

Get more insights on Ecwid stores

Our search interface is easy to use and helps you find the Ecwid stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Ecwid stores, create a free account and have a look for yourself.