The State of Square Online Store

Square Online Store is an e-commerce platform that resulted from Square's acquisition of Weebly in April, 2018. The new platform was launched to the public in March 2019.

As a major player in the payments space, Square brings a large customer base of offline merchants to the e-commerce wars. Many of those merchants have had to use other platforms for e-commerce and it will be interesting to see how successful Square is at converting merchants to the new platform.

At the time of launch, the new platform cannot complete on features with mature offerings like Shopify. As a result, the new offering is unlikely to bring many new merchants to Square since it provides only a basic feature set. However, Square's goal is likely to prevent existing small merchants from using other platforms while slowly bringing their platform upmarket over time. This parallels the approach used with the launch of their card reader, which appealed mostly to micro-merchants and slowly grew to support large businesses.

Quarterly Growth

At present, there are 13,323 live stores running on the Square Online Store platform.

Having just launched, it's far too early to draw any conclusions on the growth of the platform. We expect to see an initial bump in interest in the weeks after launch as existing Square merchants explore the new offering. We'll be watching closely to see how the platform grows after that initial bump of interest.

Quarter
New Active Stores
2019 Q1
1,411
2019 Q2
3,510
2019 Q3
5,905
2019 Q4 (to date)
2,497

Cumulative Stores by Quarter

Top Stores

Here are the top stores, powered by Square Online Store, ordered by worldwide store rank. Square Online Store appeals mostly to micro-merchants that have basic e-commerce needs so don't expect to find many high-ranking merchants on the Square platform.

Name
Domain
Rank
Created
International Living Future Institute Online Store
24,544
2019/06/07
Atlanta BeltLine Shop
25,359
2019/05/31
Academy of Model Aeronautics
27,657
2019/08/23
Homegrown Boutique
29,808
2019/03/22
Elevate CBD Cosmetics
38,371
2019/03/15

New Stores

As noted above, we'll be watching the new stores added to Square Online Store with great interest. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Buy CBD Oils, CBD Capsules, CBD Creams, CBD Gummies, CBD Bath Bombs | 100 % Natural Hemp CBD | Pharma Grade CBD | Hempcine
111,120
2019/11/08
The Pecan House
185,317
2019/11/08
Be Boutique
205,944
2019/11/08
Twenty Two Juicery & Smoothie Bar
211,359
2019/11/08
SB.SHELLZ
214,864
2019/11/08

Category Breakdown

Here are the top 20 industry verticals for stores on Square Online Store.

Country Breakdown

The Square Online Store install base is predominantly within the United States.

Country
Stores
11,556
676
525
None
128

Pricing Plan Breakdown

With less than a quary of their install base running the Free plan, Square Online Store has done a terrific job upselling merchants.

Pricing Plan
Stores
Professional
5,611
Free
4,002
Performance
3,208
Premium
408
Unknown
94

Social Media and Contact Info

Email and phone remains popular channels with the majority of Square Online Store stores providing an email address or phone for customer communication.

Facebook and Instagram have significant presence within the Square Online Store install base, with other social networks lagging significantly.

Type
Stores
Percent
Phone
8,169
61%
Email
6,972
52%
Instagram
5,063
38%
Facebook
4,871
36%
Twitter
1,090
8%
Pinterest
440
3%
YouTube
160
1%
Snapchat
121
0%

Top-level Domain Distribution

The vast majority of Square Online Store stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
9,546
.site
1,859
.shop
366
.net
288
.org
253
.com.au
236
.ca
200
.co.uk
116
.co
95
.store
74

Get more insights on Square Online Store stores

Our search interface is easy to use and helps you find the Square Online Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Square Online Store stores, create a free account and have a look for yourself.