Check out our free Chrome Extension.

The State of Square Online in 2024

Updated Dec 20 2024

Square Online is an ecommerce platform that resulted from Square's acquisition of Weebly in April, 2018. The new platform was launched to the public in March 2019.

As a major player in the payments space, Square brings a large customer base of offline merchants to the ecommerce wars. Many of those merchants have had to use other platforms for ecommerce and it will be interesting to see how successful Square is at converting merchants to the new platform.

At the time of launch, the new platform could not complete on features with mature offerings like Shopify. However, Square's goal is likely to prevent existing small merchants from using other platforms while slowly bringing their platform upmarket over time. This parallels the approach used with the launch of their card reader, which appealed mostly to micro-merchants and slowly grew to support large businesses.

In this report, we'll cover the following essential statistics on Square Online usage.

Download a complete list of Square Online stores with a paid account.
Create a free account to get a feel for the data we provide.

Square Online Growth

At present, there are 265,053 live stores running on the Square Online platform.

Since launch, Square Online has shown impressive quarter-over-quarter growth. In percentage terms, it is the fastest growing ecommerce platform. In absolute numbers, it is now a mid-size platform in the ecommerce space, with approximately the same number of stores as established platforms like Magento. We'll be watching closely to see if it manages to sustain this growth. It's a little unclear how much of this initial success is due to converting existing Weebly customers to the new platform or from migrating part of Square's extensive base of offline-first merchants to the online world. Both sources are likely contributing.

It should also be noted that merchant counts aren't everything. Due to its nascent feature set, merchants on Square Online still tend to be smaller operations that don't need the advanced features that you'll find on other platforms. So the average Square Online likely contributes much lower GPV than the average Shopify merchant. As noted above, this is consistent with their expected strategy of starting with micro-merchants and moving up-market over time. Initial indications are that this approach is gaining traction.

  • Square Online stores increased 0.7% quarter-over-quarter in 2024 Q3.
  • Square Online stores increased 8% year-over-year in 2024 Q3.
Quarter
Active Stores
2019 Q1
660
2019 Q2
5,197
2019 Q3
9,579
2019 Q4
17,472
2020 Q1
35,861
2020 Q2
65,762
2020 Q3
90,833
2020 Q4
110,136
2021 Q1
132,726
2021 Q2
154,055
2021 Q3
167,234
2021 Q4
184,158
2022 Q1
188,553
2022 Q2
197,035
2022 Q3
211,146
2022 Q4
208,168
2023 Q1
213,251
2023 Q2
243,162
2023 Q3
243,347
2023 Q4
251,035
2024 Q1
258,976
2024 Q2
257,942
2024 Q3
263,254
2024 Q4 (to date)
265,053
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Square Online store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Square Online Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.4% of Square Online stores.
  • Facebook is used by 43.6% of Square Online stores.
  • Twitter is used by 7.6% of Square Online stores.
Type
Stores
Instagram
130,843
Facebook
115,602
Twitter
20,232
Pinterest
6,584
YouTube
4,499
Snapchat
1,248
LinkedIn
235
Tiktok
13
Yelp
12
Facebook Group
6
WhatsApp
2

Contact Information On Square Online Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 79% of Square Online stores provide a phone number on their website
  • 52% of Square Online stores have an email on their website
Type
Stores
Phone
210,377
Email
137,794

Top Categories For Square Online Stores

Here is the breakdown of industry verticals for stores on Square Online.

  • 6.1% of Square Online stores sell Food & Drink products.
  • 3.7% of Square Online stores sell Beauty & Fitness products.
  • 2.0% of Square Online stores sell Home & Garden products.

Top Countries For Square Online Stores

Here are the top countries for stores using Square Online.

  • 80.9% of Square Online stores are in United States
  • 7.7% of Square Online stores are in Canada
  • 5.6% of Square Online stores are in Australia
  • 3.0% of Square Online stores are in United Kingdom
Country
Stores
214,534
20,506
14,922
3,090
346
248
185

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Square Online Stores

Here is the breakdown of Square Online stores by the number of employees.

  • 99.9% of Square Online stores have Unknown employees.
  • 0.1% of Square Online stores have 1 - 9 employees.
  • 0.0% of Square Online stores have 10 - 24 employees.
Employees
Stores
Unknown
264,670
1 - 9
189
10 - 24
61
25 - 49
41
50 - 99
27
100 - 249
32
250 - 999
16
1000 - 4999
10
5000+
7

Number Of Products Sold For Square Online Stores

Here is the breakdown of Square Online stores by the number of products that they sell.

  • 53.5% of Square Online stores sell 1 - 9 different products.
  • 2.3% of Square Online stores sell 10 - 24 different products.
  • 1.6% of Square Online stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
141,876
10 - 24
6,208
25 - 49
4,223
50 - 99
792
100 - 249
2,660
250 - 999
1,098
1000 - 4999
113
5000 - 9999
20
10000 - 24999
19
25000 - 99999
10

Top Technologies on Square Online Stores

We're tracking 168 different technologies that have 934,468 collective installs on Square Online stores.

  • Snowplow is used by 100.0% of Square Online stores.
  • Square is used by 100.0% of Square Online stores.
  • Cloudflare is used by 100.0% of Square Online stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Square Online stores.

Technology
Stores
265,018
265,017
265,003
25,393

Top Shipping Carriers Used By Square Online Stores

  • USPS is used by 4.7% of Square Online stores.
  • UPS is used by 1.7% of Square Online stores.
  • Fedex is used by 0.6% of Square Online stores.

Here are the top 10 shipping carriers across all Square Online stores.

Shipping Carrier
Stores
USPS
12,590
UPS
4,391
Fedex
1,571
Canada Post
1,395
Australia Post
1,347
Royal Mail
685
Purolator
143
Japan Post
19
DHL
12
Yamato Transport
10

Square Online Store Top-level Domain Distribution

Here is the top-level domain distribution for Square Online stores.

  • 44.6% of Square Online stores have a .site domain.
  • 43.9% of Square Online stores have a .com domain.
  • 2.4% of Square Online stores have a .com.au domain.
Top-level Domain
Stores
.site
118,201
.com
116,401
.com.au
6,328
.ca
5,677
.org
4,627
.net
3,774
.co.uk
2,650
.co
1,422
.shop
1,131
.us
488

Top Square Online Stores

Here are the top stores, powered by Square Online, ordered by store rank.

Name
Domain
Rank
Created
L'Industrie Pizza
8,181
2021/06/11
THE LIFTS @ MT BALDY
8,867
2020/08/14
La Panaderia
10,296
2020/01/17
Iron Rooster
11,430
2022/06/24
Broad Street Oyster Company
13,243
2019/08/23

New Square Online Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
RollerFit LLC
431,810
2024/12/20
Fizz Rizz LLC
783,821
2024/12/20
Circle City Corvette Club
1,473,422
2024/12/20
Ester's Treats
1,537,921
2024/12/20
Redefining Lashes
1,625,345
2024/12/20

Stores Switching to Square Online From Other Platforms

Over the last 90 days, Square Online has taken 1,109 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Square Online from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Smog City Brewing
34,239
Shopify
2024/12/11
Snoopy's Gallery and Gift Shop
48,806
Shopify
2024/12/21
Uncle Clay's House of Pure Aloha
64,660
Squarespace
2024/10/16
Frecon Farms
82,122
WooCommerce
2024/10/18
Atticus Coffee & Teahouse
83,009
Ecwid
2024/10/31

Stores Switching from Square Online To Other Platforms

Over the last 90 days, Square Online has lost 1,120 merchants to competitive platforms.

Here are the top Square Online stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
The Good Batch Bakery
34,899
Shopify
2024/11/08
Ravine Vineyard Estate Winery
38,973
WineDirect
2024/11/04
Weird Brothers Coffee
57,187
Shopify
2024/12/04
Bluestone Vineyard
84,044
WooCommerce
2024/10/26
post.script.
84,770
Shopify
2024/11/05

Get more insights on Square Online stores

Our search interface is easy to use and helps you find the Square Online stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Square Online stores, create a free account and have a look for yourself.