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The State of Square Online in 2025

Updated May 2 2025

Square Online is an ecommerce platform that resulted from Square's acquisition of Weebly in April, 2018. The new platform was launched to the public in March 2019.

As a major player in the payments space, Square brings a large customer base of offline merchants to the ecommerce wars. Many of those merchants have had to use other platforms for ecommerce and it will be interesting to see how successful Square is at converting merchants to the new platform.

At the time of launch, the new platform could not complete on features with mature offerings like Shopify. However, Square's goal is likely to prevent existing small merchants from using other platforms while slowly bringing their platform upmarket over time. This parallels the approach used with the launch of their card reader, which appealed mostly to micro-merchants and slowly grew to support large businesses.

In this report, we'll cover the following essential statistics on Square Online usage.

Download a complete list of Square Online stores with a paid account.
Create a free account to get a feel for the data we provide.

Square Online Growth

At present, there are 272,492 live stores running on the Square Online platform.

Since launch, Square Online has shown impressive quarter-over-quarter growth. In percentage terms, it is the fastest growing ecommerce platform. In absolute numbers, it is now a mid-size platform in the ecommerce space, with approximately the same number of stores as established platforms like Magento. We'll be watching closely to see if it manages to sustain this growth. It's a little unclear how much of this initial success is due to converting existing Weebly customers to the new platform or from migrating part of Square's extensive base of offline-first merchants to the online world. Both sources are likely contributing.

It should also be noted that merchant counts aren't everything. Due to its nascent feature set, merchants on Square Online still tend to be smaller operations that don't need the advanced features that you'll find on other platforms. So the average Square Online likely contributes much lower GPV than the average Shopify merchant. As noted above, this is consistent with their expected strategy of starting with micro-merchants and moving up-market over time. Initial indications are that this approach is gaining traction.

  • Square Online stores increased 0.3% quarter-over-quarter in 2025 Q1.
  • Square Online stores increased 5% year-over-year in 2025 Q1.
Quarter
Active Stores
2019 Q1
660
2019 Q2
5,197
2019 Q3
9,579
2019 Q4
17,472
2020 Q1
35,861
2020 Q2
65,762
2020 Q3
90,833
2020 Q4
110,136
2021 Q1
132,726
2021 Q2
154,055
2021 Q3
167,234
2021 Q4
184,158
2022 Q1
188,553
2022 Q2
197,035
2022 Q3
211,146
2022 Q4
208,168
2023 Q1
213,251
2023 Q2
243,162
2023 Q3
243,347
2023 Q4
251,035
2024 Q1
258,976
2024 Q2
257,942
2024 Q3
263,254
2024 Q4
265,625
2025 Q1
271,733
2025 Q2 (to date)
272,492
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2020,00040,00060,00080,000100,000120,000140,000160,000180,000200,000220,000240,000260,000280,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Square Online store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Square Online Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.6% of Square Online stores.
  • Facebook is used by 43.1% of Square Online stores.
  • Twitter is used by 7.4% of Square Online stores.
Type
Stores
Instagram
135,161
Facebook
117,517
Twitter
20,150
Pinterest
6,521
YouTube
4,925
Snapchat
1,243
LinkedIn
258
Yelp
12
Tiktok
10
Facebook Group
6
WhatsApp
1

Contact Information On Square Online Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 80% of Square Online stores provide a phone number on their website
  • 52% of Square Online stores have an email on their website
Type
Stores
Phone
217,265
Email
141,560

Top Categories For Square Online Stores

Here is the breakdown of industry verticals for stores on Square Online.

  • 5.9% of Square Online stores sell Food & Drink products.
  • 3.8% of Square Online stores sell Beauty & Fitness products.
  • 2.0% of Square Online stores sell Home & Garden products.
Food & DrinkBeauty & FitnessHome & GardenApparelPeople & SocietyArts & EntertainmentSportsHealthToys & HobbiesGifts & Special EventsBusiness & IndustrialPets & AnimalsJobs & EducationAutos & Vehicles

Top Countries For Square Online Stores

Here are the top countries for stores using Square Online.

  • 80.8% of Square Online stores are in United States
  • 7.8% of Square Online stores are in Canada
  • 5.7% of Square Online stores are in Australia
  • 3.0% of Square Online stores are in United Kingdom
Country
Stores
220,200
21,335
15,414
3,124
372
277
199
United StatesCanadaAustraliaUnited Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Square Online Stores

Here is the breakdown of Square Online stores by the number of employees.

  • 99.8% of Square Online stores have Unknown employees.
  • 0.1% of Square Online stores have 1 - 9 employees.
  • 0.0% of Square Online stores have 10 - 24 employees.
Employees
Stores
Unknown
272,082
1 - 9
208
10 - 24
60
25 - 49
47
50 - 99
29
100 - 249
31
250 - 999
19
1000 - 4999
10
5000+
6
Unknown

Number Of Products Sold For Square Online Stores

Here is the breakdown of Square Online stores by the number of products that they sell.

  • 57.4% of Square Online stores sell 1 - 9 different products.
  • 2.2% of Square Online stores sell 25 - 49 different products.
  • 2.1% of Square Online stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
156,535
10 - 24
5,820
25 - 49
6,007
50 - 99
1,120
100 - 249
3,938
250 - 999
1,934
1000 - 4999
303
5000 - 9999
39
10000 - 24999
20
25000 - 99999
9
1 - 910 - 2425 - 49100 - 249

Top Technologies on Square Online Stores

We're tracking 175 different technologies that have 1,233,980 collective installs on Square Online stores.

  • Snowplow is used by 100.0% of Square Online stores.
  • Square is used by 100.0% of Square Online stores.
  • Cloudflare is used by 100.0% of Square Online stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Square Online stores.

Technology
Stores
272,476
272,475
272,462
272,449
26,681

Top Shipping Carriers Used By Square Online Stores

  • USPS is used by 4.7% of Square Online stores.
  • UPS is used by 1.6% of Square Online stores.
  • Fedex is used by 0.6% of Square Online stores.

Here are the top 10 shipping carriers across all Square Online stores.

Shipping Carrier
Stores
USPS
12,725
UPS
4,408
Fedex
1,651
Canada Post
1,361
Australia Post
1,356
Royal Mail
688
Purolator
133
Japan Post
18
DHL
12
Yamato Transport
11

Square Online Store Top-level Domain Distribution

Here is the top-level domain distribution for Square Online stores.

  • 45.0% of Square Online stores have a .site domain.
  • 43.4% of Square Online stores have a .com domain.
  • 2.4% of Square Online stores have a .com.au domain.
Top-level Domain
Stores
.site
122,740
.com
118,327
.com.au
6,507
.ca
5,880
.org
4,827
.net
3,753
.co.uk
2,758
.co
1,452
.shop
1,168
.us
541
.site.com.com.au.ca.org

Top Square Online Stores

Here are the top stores, powered by Square Online, ordered by store rank.

Name
Domain
Rank
Created
THE LIFTS @ MT BALDY
2,301
2020/08/14
L'Industrie Pizza
3,338
2021/06/11
Goodfellas Pizzeria
7,258
2021/03/05
La Panaderia
9,402
2020/01/17
Iron Rooster
11,456
2022/06/24

New Square Online Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
SamsCapeCod
244,485
2025/05/02
www.mwlng.com
311,824
2025/05/02
Macondo Colombian Fusion
403,814
2025/05/02
Salt Cove Spa
880,963
2025/05/02
Bronzewood Bakery
1,720,937
2025/05/02

Stores Switching to Square Online From Other Platforms

Over the last 90 days, Square Online has taken 890 merchants from competitive ecommerce platforms.

ShopifySquarespaceWooCommerceWixGoDaddy Online StoreWeebly CommerceEcwidCustom Cart

Here are the top stores that have switched to Square Online from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Brookmeadow Country Club
26,298
Ecwid
2025/04/29
Shawarmaji
38,806
Popmenu
2025/04/20
Early Bird Diner
65,948
Shopify
2025/04/23
Brigadeiro Bakery Brazilian Coffee and Desserts
89,648
Shopify
2025/02/20
Blue Oven Bakery
96,376
Shopify
2025/04/27

Stores Switching from Square Online To Other Platforms

Over the last 90 days, Square Online has lost 1,162 merchants to competitive platforms.

ShopifyWooCommerceWixSquarespaceWeebly CommerceGoDaddy Online StoreCustom CartEcwid

Here are the top Square Online stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
West Lebanon Feed & Supply
84,977
Shopify
2025/02/13
www.thepaintedhorsewinery.com
101,900
Wix
2025/03/26
The Savoy Cafe
108,648
Shopify
2025/02/27
Beastly Books
110,371
Shopify
2025/03/19
AcuSpike
112,849
WooCommerce
2025/03/21

Get more insights on Square Online stores

Our search interface is easy to use and helps you find the Square Online stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Square Online stores, create a free account and have a look for yourself.