The State of Square Online Store

Square Online Store is an e-commerce platform that resulted from Square's acquisition of Weebly in April, 2018. The new platform was launched to the public in March 2019.

As a major player in the payments space, Square brings a large customer base of offline merchants to the e-commerce wars. Many of those merchants have had to use other platforms for e-commerce and it will be interesting to see how successful Square is at converting merchants to the new platform.

At the time of launch, the new platform could not complete on features with mature offerings like Shopify. However, Square's goal is likely to prevent existing small merchants from using other platforms while slowly bringing their platform upmarket over time. This parallels the approach used with the launch of their card reader, which appealed mostly to micro-merchants and slowly grew to support large businesses.

Quarterly Growth

At present, there are 58,917 live stores running on the Square Online Store platform.

It's been a little over a year after launch and Square Online Store has shown impressive quarter-over-quarter growth. In percentage terms, it is the fastest growing e-commerce platform. In absolute numbers, it's still a relatively small player in the e-commerce space but we'll be watching closely to see if it manages to sustain this growth. It's a little unclear how much of this initial success is due to converting existing Weebly customers to the new platform or from migrating part of Square's extensive base of offline-first merchants to the online world. Both sources are likely contributing.

It should also be noted that merchant counts aren't everything. Due to it's nascent feature set, merchants on Square Online Store still tend to be smaller operations that don't need the advanced features that you'll find on other platforms. So the average Square Online Store likely contributes much lower GPV than the average Shopify merchant. As noted above, this is consistent with their expected strategy of starting with micro-merchants and moving up-market over time. Initial indications are that this approach is gaining traction.

Quarter
New Active Stores
2019 Q1
4,599
2019 Q2
2,921
2019 Q3
5,099
2019 Q4
7,920
2020 Q1
14,339
2020 Q2 (to date)
24,039
Cumulative Stores by Quarter

Top Stores

Here are the top stores, powered by Square Online Store, ordered by worldwide store rank. Square Online Store appeals mostly to micro-merchants that have basic e-commerce needs so don't expect to find many high-ranking merchants on the Square platform.

Name
Domain
Rank
Created
GAZETTE STORE
14,436
2019/03/15
Joco Botanicals
23,608
2019/08/16
Harpeth Moon Farm
24,817
2020/04/17
Kings County Distillery
25,188
2020/05/01
Home
29,801
2019/03/15

New Stores

As noted above, we'll be watching the new stores added to Square Online Store with great interest. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
My Site
107,705
2020/05/29
Sofie Pavitt
116,541
2020/05/29
Brook Hollow Winery
141,136
2020/05/29
WHIST
142,799
2020/05/29
Merriweather Online Ordering
146,501
2020/05/29

Platform Wins

Over the last 90 days, Square Online Store has taken 619 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Home
29,801
Shopify
2020/03/28
BHW Hemp Therapy
80,458
Shopify
2020/03/16
Home | My Site
86,729
WooCommerce
2020/04/15
My Site
94,573
Magento
2020/05/03
Art Anthology
99,566
Shopify
2020/03/09

Platform Losses

Over the last 90 days, Square Online Store has lost 1,123 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
cannadipscbd.com
22,539
Shopify
2020/03/24
Acumobility
25,393
Shopify
2020/03/17
Hosstile Supplements
35,048
Shopify
2020/03/16
fresheggsdaily.com
39,806
WooCommerce
2020/03/31
learnswag.com
49,664
WooCommerce
2020/03/24

Category Breakdown

Here are the top 20 industry verticals for stores on Square Online Store.

Employee Breakdown

Here is the breakdown of Square Online Store stores by the number of employees.

Employees
Stores
25 - 49
1
100 - 249
1

Country Breakdown

The Square Online Store install base is predominantly within the United States.

Country
Stores
48,804
3,376
None
3,072
2,119
22
14
13

With a paid account, stores can also be segmented by region and city.

Pricing Plan Breakdown

With more than half of their install base using a paid plan, Square Online Store has done a terrific job upselling merchants.

Pricing Plan
Stores
Professional
21,526
Free
20,528
Performance
12,097
Unknown
2,782
Premium
1,984

Social Media and Contact Info

Email and phone remains popular channels with the majority of Square Online Store stores providing an email address or phone for customer communication.

Facebook and Instagram have significant presence within the Square Online Store install base, with other social networks lagging significantly.

Type
Stores
Percent
Phone
38,440
65%
Email
26,445
44%
Facebook
22,380
37%
Instagram
21,179
35%
Twitter
6,117
10%
Pinterest
1,724
2%
YouTube
350
0%
Snapchat
349
0%
LinkedIn
2
0%

Top-level Domain Distribution

The vast majority of Square Online Store stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
38,572
.site
13,646
.org
1,130
.net
987
.ca
956
.com.au
934
.shop
686
.co.uk
470
.co
355
.store
170

Get more insights on Square Online Store stores

Our search interface is easy to use and helps you find the Square Online Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Square Online Store stores, create a free account and have a look for yourself.