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Ecommerce stores using Afterpay

Updated Mar 20 2026

Afterpay lets you buy what you want today, pay for it in four equal installments, interest-free.

Get more information from the Afterpay website.

Afterpay is currently installed on 496,434 ecommerce stores.

In this report, we'll cover the following statistics on usage of Afterpay on ecommerce stores.

  • Afterpay usage on ecommerce stores
  • Top stores using Afterpay
  • Stores that have recently installed Afterpay
  • Top ecommerce platforms for stores with Afterpay installed
  • Top categories for stores with Afterpay installed
  • Top countries for stores with Afterpay installed
  • Download a complete list of stores using Afterpay with a paid account.
    Create a free account to get a feel for the data we provide.

    Afterpay Usage On Ecommerce Stores

    Afterpay is currently installed on 496,434 ecommerce stores.

    • Installs for Afterpay decreased -0.3% quarter-over-quarter.
    • Installs for Afterpay increased 9.4% year-over-year.
    Installs of Afterpay over Time

    Top Stores using Afterpay

    Here are the top 5 stores running Afterpay ordered by store rank.

    Name
    Domain
    Rank
    Created
    DICK'S Sporting Goods
    35
    2016/12/30
    www.nordstrom.com
    51
    2016/12/30
    Ulta Beauty
    54
    2016/12/30
    Sephora
    66
    2016/12/30
    Wayfair.com
    78
    2016/12/30

    Stores That Have Recently Installed Afterpay

    Here are the stores that have installed Afterpay most recently.

    Name
    Domain
    Rank
    Installed At
    Herbalic
    herbalic.shop
    6,288,849
    2026/03/22
    Maerose (HOLD+ALL DOMAINS)
    12,127,892
    2026/03/22
    T Grizz Designs
    6,521,419
    2026/03/22
    Peak Performance
    12,050,358
    2026/03/22
    Luke's Pots
    10,445,488
    2026/03/22

    Top Ecommerce Platforms for stores using Afterpay

    Here is the ecommerce platform breakdown for stores with Afterpay installed.

    • 58.5% of stores using Afterpay are on Square Online
    • 23.5% of stores using Afterpay are on Shopify
    • 6.7% of stores using Afterpay are on Weebly Commerce
    • 3.4% of stores using Afterpay are on Custom Cart
    Top-level Domain
    Stores
    290,273
    116,483
    17,073
    12,124
    7,264
    6,813
    2,336
    1,710
    1,523
    915
    701
    661
    492

    Top Categories for stores using Afterpay

    Here are the top 10 industry verticals for stores using Afterpay.

    • 13.5% of stores using Afterpay sell Apparel products.
    • 10.6% of stores using Afterpay sell Beauty & Fitness products.
    • 7.9% of stores using Afterpay sell Food & Drink products.
    Category
    Stores
    None
    182,173
    66,791
    39,053
    32,484
    15,805
    14,338

    Top Countries for stores using Afterpay

    Here is the country platform breakdown for stores with Afterpay installed.

    • 61.2% of stores using Afterpay are in United States
    • 13.4% of stores using Afterpay are in Australia
    • 7.4% of stores using Afterpay are in Unknown
    • 5.9% of stores using Afterpay are in Canada
    Country
    Stores
    304,059
    66,559
    None
    36,739
    29,127
    10,333
    3,945
    3,216
    2,202
    2,052

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.