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Ecommerce stores using Afterpay

Updated Dec 5 2025

Afterpay lets you buy what you want today, pay for it in four equal installments, interest-free.

Get more information from the Afterpay website.

Afterpay is currently installed on 503,606 ecommerce stores.

In this report, we'll cover the following statistics on usage of Afterpay on ecommerce stores.

  • Afterpay usage on ecommerce stores
  • Top stores using Afterpay
  • Stores that have recently installed Afterpay
  • Top ecommerce platforms for stores with Afterpay installed
  • Top categories for stores with Afterpay installed
  • Top countries for stores with Afterpay installed
  • Download a complete list of stores using Afterpay with a paid account.
    Create a free account to get a feel for the data we provide.

    Afterpay Usage On Ecommerce Stores

    Afterpay is currently installed on 503,606 ecommerce stores.

    • Installs for Afterpay increased 0.1% quarter-over-quarter.
    • Installs for Afterpay increased 251.7% year-over-year.
    Installs of Afterpay over Time

    Top Stores using Afterpay

    Here are the top 5 stores running Afterpay ordered by store rank.

    Name
    Domain
    Rank
    Created
    DICK'S Sporting Goods
    36
    2016/12/30
    DoorDash
    38
    2016/12/30
    www.nordstrom.com
    49
    2016/12/30
    Ulta Beauty
    57
    2016/12/30
    Sephora
    64
    2016/12/30

    Stores That Have Recently Installed Afterpay

    Here are the stores that have installed Afterpay most recently.

    Name
    Domain
    Rank
    Installed At
    Gadgets – Crazy_Gadget
    13,083,299
    2025/12/06
    Prestivibe
    12,803,728
    2025/12/06
    MAZE
    12,596,298
    2025/12/06
    Gadgets – Crazy_Gadget
    12,759,936
    2025/12/06
    ty Supplies
    12,934,095
    2025/12/06

    Top Ecommerce Platforms for stores using Afterpay

    Here is the ecommerce platform breakdown for stores with Afterpay installed.

    • 56.7% of stores using Afterpay are on Square Online
    • 25.0% of stores using Afterpay are on Shopify
    • 6.8% of stores using Afterpay are on Weebly Commerce
    • 3.5% of stores using Afterpay are on Custom Cart
    Top-level Domain
    Stores
    285,515
    125,958
    17,543
    13,958
    7,594
    5,633
    2,679
    1,695
    1,556
    873
    708
    606
    199

    Top Categories for stores using Afterpay

    Here are the top 10 industry verticals for stores using Afterpay.

    • 13.9% of stores using Afterpay sell Apparel products.
    • 10.6% of stores using Afterpay sell Beauty & Fitness products.
    • 7.7% of stores using Afterpay sell Food & Drink products.
    Category
    Stores
    None
    181,296
    70,155
    38,741
    33,947
    15,963
    14,315

    Top Countries for stores using Afterpay

    Here is the country platform breakdown for stores with Afterpay installed.

    • 60.0% of stores using Afterpay are in United States
    • 13.3% of stores using Afterpay are in Australia
    • 7.7% of stores using Afterpay are in Unknown
    • 5.8% of stores using Afterpay are in Canada
    Country
    Stores
    302,309
    67,103
    None
    38,761
    29,274
    10,417
    3,822
    3,543
    2,370
    2,188

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.