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Ecommerce stores using Afterpay

Updated Apr 25 2025

Afterpay lets you buy what you want today, pay for it in four equal installments, interest-free.

Get more information from the Afterpay website.

Afterpay is currently installed on 469,724 ecommerce stores.

In this report, we'll cover the following statistics on usage of Afterpay on ecommerce stores.

  • Afterpay usage on ecommerce stores
  • Top stores using Afterpay
  • Stores that have recently installed Afterpay
  • Top ecommerce platforms for stores with Afterpay installed
  • Top categories for stores with Afterpay installed
  • Top countries for stores with Afterpay installed
  • Download a complete list of stores using Afterpay with a paid account.
    Create a free account to get a feel for the data we provide.

    Afterpay Usage On Ecommerce Stores

    Afterpay is currently installed on 469,724 ecommerce stores.

    • Installs for Afterpay increased 1.0% quarter-over-quarter.
    • Installs for Afterpay increased 159.7% year-over-year.
    Installs of Afterpay over Time
    2020/01/31 2020/03/13 2020/04/24 2020/06/05 2020/07/17 2020/08/28 2020/10/09 2020/11/20 2021/01/01 2021/02/12 2021/03/26 2021/05/07 2021/06/18 2021/07/30 2021/09/10 2021/10/22 2021/12/03 2022/01/14 2022/02/25 2022/04/08 2022/05/20 2022/07/01 2022/08/12 2022/09/23 2022/11/04 2022/12/16 2023/01/27 2023/03/10 2023/04/21 2023/06/02 2023/07/14 2023/08/25 2023/10/06 2023/11/17 2023/12/29 2024/02/09 2024/03/22 2024/05/03 2024/06/14 2024/07/26 2024/09/06 2024/10/18 2024/11/29 2025/01/10 2025/02/21 2025/04/04 050,000100,000150,000200,000250,000300,000350,000400,000450,000500,000

    Top Stores using Afterpay

    Here are the top 0 stores running Afterpay ordered by store rank.

    Name
    Domain
    Rank
    Created
    eBay
    4
    2016/12/30
    www.nordstrom.com
    23
    2016/12/30
    DICK'S Sporting Goods
    33
    2016/12/30
    Wayfair.com
    45
    2016/12/30
    Victoria's Secret
    48
    2016/12/30

    Stores That Have Recently Installed Afterpay

    Here are the stores that have installed Afterpay most recently.

    Name
    Domain
    Rank
    Installed At
    FreshLook
    13,076,949
    2025/04/26
    My Store
    6,801,305
    2025/04/26
    My Store
    8,450,990
    2025/04/26
    PERMALIP
    13,010,885
    2025/04/26
    Sweet Crumb Bakehouse
    9,591,546
    2025/04/26

    Top Ecommerce Platforms for stores using Afterpay

    Here is the ecommerce platform breakdown for stores with Afterpay installed.

    • 58.0% of stores using Afterpay are on Square Online
    • 24.0% of stores using Afterpay are on Shopify
    • 7.4% of stores using Afterpay are on Weebly Commerce
    • 3.9% of stores using Afterpay are on Custom Cart
    Top-level Domain
    Stores
    272,458
    112,744
    18,189
    10,099
    8,695
    3,764
    1,582
    961
    730
    654
    596
    260
    218
    Square OnlineShopifyWeebly CommerceCustom CartWooCommerceBold Promo

    Top Categories for stores using Afterpay

    Here are the top 10 industry verticals for stores using Afterpay.

    • 12.2% of stores using Afterpay sell Apparel products.
    • 6.8% of stores using Afterpay sell Beauty & Fitness products.
    • 5.7% of stores using Afterpay sell Home & Garden products.
    Category
    Stores
    None
    256,772
    57,358
    26,729
    23,108
    10,576
    8,457

    Top Countries for stores using Afterpay

    Here is the country platform breakdown for stores with Afterpay installed.

    • 60.9% of stores using Afterpay are in United States
    • 13.5% of stores using Afterpay are in Australia
    • 7.3% of stores using Afterpay are in Unknown
    • 5.9% of stores using Afterpay are in Canada
    Country
    Stores
    285,953
    63,437
    None
    34,502
    27,516
    9,445
    3,544
    3,428
    2,222
    1,919
    United StatesAustraliaCanadaUnited KingdomNew Zealand

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.