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The State of Salesforce Commerce Cloud in 2022

Updated May 20 2022

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 4,991 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 2.6% quarter-over-quarter in 2022 Q1.
  • Salesforce Commerce Cloud stores increased 20% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
111
2017 Q2
158
2017 Q3
280
2017 Q4
188
2018 Q1
282
2018 Q2
373
2018 Q3
129
2018 Q4
123
2019 Q1
175
2019 Q2
133
2019 Q3
225
2019 Q4
123
2020 Q1
185
2020 Q2
126
2020 Q3
154
2020 Q4
174
2021 Q1
195
2021 Q2
203
2021 Q3
149
2021 Q4
321
2022 Q1
123
2022 Q2 (to date)
154
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 70.8% of Salesforce Commerce Cloud stores.
  • Facebook is used by 68.4% of Salesforce Commerce Cloud stores.
  • YouTube is used by 49.6% of Salesforce Commerce Cloud stores.
Type
Stores
Instagram
3,532
Facebook
3,416
YouTube
2,474
LinkedIn
2,252
Twitter
2,057
Pinterest
1,414
Tiktok
318
Snapchat
99
Facebook Group
9
Yelp
3

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 61% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 48% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
3,045
Email
2,411

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 34.7% of Salesforce Commerce Cloud stores sell Apparel products.
  • 12.8% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.
  • 8.6% of Salesforce Commerce Cloud stores sell Home & Garden products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 19.9% of Salesforce Commerce Cloud stores are in United States
  • 5.2% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.4% of Salesforce Commerce Cloud stores are in France
  • 3.8% of Salesforce Commerce Cloud stores are in Germany
Country
Stores
218
190
175
159
149
142

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 11.4% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 9.3% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
  • 6.9% of Salesforce Commerce Cloud stores have 100 - 249 employees.
Employees
Stores
1 - 9
227
10 - 24
114
25 - 49
144
50 - 99
219
100 - 249
343
250 - 999
569
1000 - 4999
462
5000+
192

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 16.0% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 12.0% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
  • 8.7% of Salesforce Commerce Cloud stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
434
10 - 24
293
25 - 49
245
50 - 99
210
100 - 249
417
250 - 999
801
1000 - 4999
601
5000 - 9999
225
10000 - 24999
224
25000 - 99999
184

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 220 different technologies that have 44,427 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.1% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 88.4% of Salesforce Commerce Cloud stores.
  • Cloudflare CDN is used by 68.2% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Technology
Stores
4,946
4,414
1,312
1,180
990

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 17.4% of Salesforce Commerce Cloud stores.
  • Fedex is used by 6.9% of Salesforce Commerce Cloud stores.
  • USPS is used by 6.7% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
866
Fedex
344
USPS
332
DHL
101
Australia Post
99
Royal Mail
91
PostNord
76
Canada Post
71
La Poste
38
Purolator
37

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 53.6% of Salesforce Commerce Cloud stores have a .com domain.
  • 2.9% of Salesforce Commerce Cloud stores have a .co.uk domain.
  • 2.8% of Salesforce Commerce Cloud stores have a .de domain.
Top-level Domain
Stores
.com
2,675
.co.uk
143
.de
141
.fr
123
.com.au
117
.ca
110
.dk
98
.it
91
.nl
88
.be
83

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
Forever 21
57
2016/12/30
Quiksilver
59
2017/10/27
The Michaels Companies, Inc.
60
2016/12/30
KEEN
75
2017/09/29
Bath & Body Works
79
2016/12/30

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Carters Inc.
97,872
2022/05/20
biaoxinchem.com
1,932,110
2022/05/20
SKECHERS Belgium
2,735,164
2022/05/20
Video Games
3,706,262
2022/05/20
younere.xyz
6,602,079
2022/05/20

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 106 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hobbycraft
1,500
Custom Cart
2022/03/18
Camp Chef
1,508
Magento
2022/02/28
Uniform Advantage
1,643
Custom Cart
2022/04/27
David Yurman
1,799
Custom Cart
2022/05/19
GO Sport
2,688
Magento
2022/03/31

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 48 merchants to competitive platforms.

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Mattress Firm
516
Custom Cart
2022/03/14
PUMA.com
1,136
Custom Cart
2022/04/08
Fragrance Direct
1,277
Custom Cart
2022/04/11
Allen Edmonds
1,930
Custom Cart
2022/03/08
REEF
2,730
Shopify
2022/02/28

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.