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The State of Salesforce Commerce Cloud in 2025

Updated Jul 4 2025

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Salesforce Commerce Cloud is also known as Demandware.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 5,649 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 0.1% quarter-over-quarter in 2025 Q2.
  • Salesforce Commerce Cloud stores increased 13% year-over-year in 2025 Q2.
Quarter
Active Stores
2020 Q1
3,192
2020 Q2
3,446
2020 Q3
3,555
2020 Q4
3,575
2021 Q1
3,672
2021 Q2
3,924
2021 Q3
4,119
2021 Q4
4,483
2022 Q1
4,709
2022 Q2
4,750
2022 Q3
4,844
2022 Q4
4,913
2023 Q1
5,049
2023 Q2
5,365
2023 Q3
5,314
2023 Q4
5,228
2024 Q1
5,092
2024 Q2
4,988
2024 Q3
5,700
2024 Q4
5,243
2025 Q1
5,678
2025 Q2
5,641
2025 Q3 (to date)
5,649
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305001,0001,5002,0002,5003,0003,5004,0004,5005,0005,5006,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 67.5% of Salesforce Commerce Cloud stores.
  • Facebook is used by 65.7% of Salesforce Commerce Cloud stores.
  • LinkedIn is used by 51.4% of Salesforce Commerce Cloud stores.
Type
Stores
Instagram
3,815
Facebook
3,712
LinkedIn
2,903
YouTube
2,834
Twitter
1,921
Pinterest
1,385
Tiktok
1,147
WhatsApp
203
Snapchat
96
Facebook Group
17
Applemusic
9
Discord
9
Soundcloud
5

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 43% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
3,108
Email
2,448

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 33.0% of Salesforce Commerce Cloud stores sell Apparel products.
  • 14.4% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.
  • 10.5% of Salesforce Commerce Cloud stores sell Home & Garden products.
ApparelBeauty & FitnessHome & GardenSportsTravelFood & DrinkConsumer ElectronicsPeople & SocietyArts & EntertainmentHealthAutos & VehiclesToys & Hobbies

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 21.1% of Salesforce Commerce Cloud stores are in United States
  • 4.9% of Salesforce Commerce Cloud stores are in United Kingdom
  • 3.9% of Salesforce Commerce Cloud stores are in Italy
  • 3.8% of Salesforce Commerce Cloud stores are in France
Country
Stores
221
216
204
162
160
157
141
United StatesUnited KingdomItalyFranceDenmarkGermanySpainCanadaAustralia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 41.4% of Salesforce Commerce Cloud stores have Unknown employees.
  • 15.2% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 12.8% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
Employees
Stores
Unknown
2,339
1 - 9
320
10 - 24
216
25 - 49
166
50 - 99
315
100 - 249
383
250 - 999
857
1000 - 4999
721
5000+
332
Unknown1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000+

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 16.3% of Salesforce Commerce Cloud stores sell 1 - 9 different products.
  • 12.0% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
  • 10.9% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
922
10 - 24
218
25 - 49
229
100 - 249
406
250 - 999
618
1000 - 4999
676
5000 - 9999
275
10000 - 24999
339
25000 - 99999
379
250000+
501
1 - 910 - 2425 - 49100 - 249250 - 9991000 - 49995000 - 999910000 - 2499925000 - 99999250000+

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 450 different technologies that have 70,816 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.3% of Salesforce Commerce Cloud stores.
  • Cloudflare is used by 81.4% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 79.0% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 14.3% of Salesforce Commerce Cloud stores.
  • Fedex is used by 7.8% of Salesforce Commerce Cloud stores.
  • USPS is used by 6.0% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
805
Fedex
440
USPS
340
DHL
151
Royal Mail
78
Australia Post
74
Canada Post
69
PostNord
53
Correos
36
Purolator
30

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 49.5% of Salesforce Commerce Cloud stores have a .com domain.
  • 2.9% of Salesforce Commerce Cloud stores have a .dk domain.
  • 2.3% of Salesforce Commerce Cloud stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,794
.dk
161
.co.uk
130
.fr
124
.de
123
.ca
121
.it
113
.es
100
.com.au
98
.pages.dev
91
.com.dk.co.uk.fr.de.ca.it.es.com.au.pages.dev

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
New Balance
77
2016/12/30
Furniture & Decor
101
2018/06/15
COACH®
103
2019/04/19
Crocs™ Official Site
114
2016/12/30
ASICS
155
2016/12/30

New Salesforce Commerce Cloud Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
rOtring
909,016
2025/07/04
Rituals Thailand
1,807,095
2025/07/04
www.towerhobbiesshop.com
5,216,522
2025/07/04
TOM FORD Online Store
6,612,929
2025/07/04
Chocolate Shop In Watford
popevo.info
6,613,378
2025/07/04

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 81 merchants from competitive ecommerce platforms.

Custom CartMagentoWooCommerceShopifyOracle Commerce

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
ASICS
155
Magento
2025/06/30
kate spade new york
564
Custom Cart
2025/07/02
LACOSTE
801
Magento
2025/05/14
GoPro
813
Custom Cart
2025/06/08
United States Mint
924
Custom Cart
2025/07/03

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 130 merchants to competitive platforms.

Custom CartShopify

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PetSmart
82
Custom Cart
2025/05/25
www.dolcegabbana.com
453
Custom Cart
2025/06/15
FOREVER 21
556
Shopify
2025/06/14
Tarte Cosmetics
1,011
Shopify
2025/06/15
aetrex
1,338
Shopify
2025/07/02

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.