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The State of Salesforce Commerce Cloud

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Quarterly Growth

At present, there are 3,898 live stores running on the Salesforce Commerce Cloud platform.

Here is the quarter-over-quarter growth of stores running Salesforce Commerce Cloud.

Quarter
New Active Stores
2017 Q1
95
2017 Q2
147
2017 Q3
288
2017 Q4
178
2018 Q1
293
2018 Q2
381
2018 Q3
129
2018 Q4
105
2019 Q1
170
2019 Q2
118
2019 Q3
236
2019 Q4
125
2020 Q1
195
2020 Q2
109
2020 Q3
124
2020 Q4
159
2021 Q1
115
2021 Q2 (to date)
126
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by worldwide store rank.

Name
Domain
Rank
Created
Converse Official Site. Converse.com
18
2019/02/15
The Michaels Companies, Inc.
32
2016/12/30
Ralph Lauren
33
2016/12/30
Bath & Body Works
37
2016/12/30
PUMA.com
39
2020/03/13

New Stores

Here are the 5 highest-ranked new stores that are running Salesforce Commerce Cloud.

Name
Domain
Rank
Created
NETGEAR
1,735,969
2021/06/18
RalphLauren.com
2,240,367
2021/06/18
b03131.top
3,775,377
2021/06/18
c03127.top
4,045,848
2021/06/18
novonicsttl.com
4,050,284
2021/06/18

Platform Wins

Over the last 90 days, Salesforce Commerce Cloud has taken 35 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Continente
2,128
Custom Cart
2021/06/08
Woolrich Official Site
2,827
BigCommerce
2021/05/12
Wallis
3,559
HCL Commerce
2021/04/26
Hawkers Group
5,074
Shopify
2021/06/07
Quiksilver
7,253
Magento
2021/04/21

Platform Losses

Over the last 90 days, Salesforce Commerce Cloud has lost 20 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Burpee
2,380
Magento
2021/05/26
Tennis
3,009
Custom Cart
2021/06/02
Proactiv®
3,397
Custom Cart
2021/06/18
Diane Von Furstenberg
7,330
Shopify
2021/05/12
Bossini Hong Kong
22,675
SHOPLINE
2021/06/03

Category Breakdown

Here are the top 20 industry verticals for stores on Salesforce Commerce Cloud.

Employee Breakdown

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

Employees
Stores
1 - 9
46
10 - 24
34
25 - 49
69
50 - 99
125
100 - 249
151
250 - 999
405
1000 - 4999
470
5000+
165

Country Breakdown

Salesforce Commerce Cloud is quite popular in Europe, which makes sense since the company is based in France.

Country
Stores
None
576
188
183
151
144
129
109

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Salesforce Commerce Cloud merchants have adopted social media aggressively with approximately 70% using Instagram and Facebook. Traditional support channels, like phone and email, are still quite popular.

Type
Stores
Percent
Facebook
3,003
77%
Instagram
2,966
76%
YouTube
2,201
56%
Email
2,076
53%
Twitter
1,956
50%
Phone
1,777
45%
LinkedIn
1,662
42%
Pinterest
1,295
33%
Snapchat
89
2%
Tiktok
79
2%

Top-level Domain Distribution

Most Salesforce Commerce Cloud stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,945
.co.uk
141
.de
131
.fr
111
.com.au
102
.ca
97
.it
79
.es
72
.nl
71
.be
68

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.