Check out our Chrome Extension.

The State of Salesforce Commerce Cloud in 2022

Updated Sep 16 2022

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 4,832 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 2.9% quarter-over-quarter in 2022 Q2.
  • Salesforce Commerce Cloud stores increased 11% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
107
2017 Q2
148
2017 Q3
271
2017 Q4
182
2018 Q1
279
2018 Q2
363
2018 Q3
119
2018 Q4
126
2019 Q1
179
2019 Q2
136
2019 Q3
233
2019 Q4
116
2020 Q1
171
2020 Q2
113
2020 Q3
145
2020 Q4
170
2021 Q1
153
2021 Q2
170
2021 Q3
102
2021 Q4
138
2022 Q1
85
2022 Q2
129
2022 Q3 (to date)
238
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 72.6% of Salesforce Commerce Cloud stores.
  • Facebook is used by 72.4% of Salesforce Commerce Cloud stores.
  • YouTube is used by 53.5% of Salesforce Commerce Cloud stores.
Type
Stores
Instagram
3,506
Facebook
3,498
YouTube
2,586
LinkedIn
2,569
Twitter
2,155
Pinterest
1,425
Tiktok
510
Snapchat
135
Facebook Group
9
Yelp
5

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 51% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
3,035
Email
2,470

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 36.6% of Salesforce Commerce Cloud stores sell Apparel products.
  • 12.7% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.
  • 8.4% of Salesforce Commerce Cloud stores sell Home & Garden products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 23.4% of Salesforce Commerce Cloud stores are in United States
  • 5.9% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.3% of Salesforce Commerce Cloud stores are in France
  • 3.9% of Salesforce Commerce Cloud stores are in Germany
Country
Stores
210
188
157
156
153
147
136

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 17.1% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 12.7% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
  • 9.9% of Salesforce Commerce Cloud stores have 100 - 249 employees.
Employees
Stores
1 - 9
310
10 - 24
137
25 - 49
206
50 - 99
278
100 - 249
479
250 - 999
824
1000 - 4999
612
5000+
251

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 17.9% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 14.3% of Salesforce Commerce Cloud stores sell 1 - 9 different products.
  • 13.6% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
693
10 - 24
352
25 - 49
323
50 - 99
236
100 - 249
553
250 - 999
865
1000 - 4999
658
5000 - 9999
247
10000 - 24999
239
25000 - 99999
216

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 241 different technologies that have 51,707 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.5% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 88.0% of Salesforce Commerce Cloud stores.
  • Cloudflare CDN is used by 76.5% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Technology
Stores
4,808
4,251
1,523
1,178

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 19.3% of Salesforce Commerce Cloud stores.
  • USPS is used by 9.0% of Salesforce Commerce Cloud stores.
  • Fedex is used by 7.2% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
934
USPS
437
Fedex
350
DHL
147
Australia Post
102
Royal Mail
89
Canada Post
76
PostNord
58
Purolator
39
La Poste
39

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.0% of Salesforce Commerce Cloud stores have a .com domain.
  • 3.1% of Salesforce Commerce Cloud stores have a .co.uk domain.
  • 3.0% of Salesforce Commerce Cloud stores have a .de domain.
Top-level Domain
Stores
.com
2,414
.co.uk
148
.de
147
.fr
125
.com.au
117
.ca
114
.dk
100
.it
95
.es
90
.be
87

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
The Michaels Companies, Inc.
99
2016/12/30
Converse Official Site
102
2019/02/15
Currys
118
2016/12/30
Bath & Body Works
125
2016/12/30
adidas Página Oficial España
148
2016/12/30

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Trussardi Outlet
125,774
2022/09/16
www.kiehls.co.nz
4,774,220
2022/09/16
shop-decsc.duke-energy.com
5,217,008
2022/09/16
friendandfamilly
5,279,802
2022/09/16
cdeglivh.fun
8,499,698
2022/09/16

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 81 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cricut.com
446
Magento
2022/07/04
West Marine
971
SAP Commerce Cloud
2022/07/26
Joe's New Balance Outlet
1,073
Custom Cart
2022/08/05
Linksys
1,369
SAP Commerce Cloud
2022/08/15
Tumi US
1,598
SAP Commerce Cloud
2022/09/05

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 43 merchants to competitive platforms.

Platform
Stores
12
1

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
kate spade new york
421
Custom Cart
2022/09/12
Guess Brasil
567
Custom Cart
2022/08/22
PUMA.com
1,592
Custom Cart
2022/08/08
MZ Wallace
3,154
Shopify
2022/08/08
Melissa & Doug
3,296
Shopify
2022/08/22

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.