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The State of Salesforce Commerce Cloud in 2024

Updated Feb 23 2024

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 5,067 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 8.1% quarter-over-quarter in 2023 Q4.
  • Salesforce Commerce Cloud stores increased 43% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q1
3,192
2020 Q2
3,446
2020 Q3
3,555
2020 Q4
3,575
2021 Q1
3,672
2021 Q2
3,924
2021 Q3
4,119
2021 Q4
4,483
2022 Q1
4,709
2022 Q2
4,750
2022 Q3
4,844
2022 Q4
4,913
2023 Q1
5,049
2023 Q2
5,365
2023 Q3
5,314
2023 Q4
5,228
2024 Q1 (to date)
5,067
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 73.0% of Salesforce Commerce Cloud stores.
  • Instagram is used by 72.8% of Salesforce Commerce Cloud stores.
  • LinkedIn is used by 54.9% of Salesforce Commerce Cloud stores.
Type
Stores
Facebook
3,699
Instagram
3,687
LinkedIn
2,780
YouTube
2,717
Twitter
2,050
Pinterest
1,388
Tiktok
941
WhatsApp
141
Snapchat
134
Facebook Group
18
Yelp
3

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 48% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
2,991
Email
2,447

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 29.3% of Salesforce Commerce Cloud stores sell Apparel products.
  • 8.6% of Salesforce Commerce Cloud stores sell Home & Garden products.
  • 8.0% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 23.5% of Salesforce Commerce Cloud stores are in United States
  • 5.4% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.0% of Salesforce Commerce Cloud stores are in France
  • 3.4% of Salesforce Commerce Cloud stores are in Canada
Country
Stores
203
170
166
163
162
148
146

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 37.0% of Salesforce Commerce Cloud stores have Unknown employees.
  • 15.9% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 13.4% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
Employees
Stores
Unknown
1,875
1 - 9
378
10 - 24
176
25 - 49
168
50 - 99
323
100 - 249
410
250 - 999
805
1000 - 4999
678
5000+
254

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 17.3% of Salesforce Commerce Cloud stores sell 1 - 9 different products.
  • 15.0% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 12.3% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
876
10 - 24
408
25 - 49
309
50 - 99
246
100 - 249
506
250 - 999
758
1000 - 4999
621
5000 - 9999
241
10000 - 24999
285
25000 - 99999
216

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 361 different technologies that have 70,987 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.7% of Salesforce Commerce Cloud stores.
  • Cloudflare is used by 88.2% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 85.8% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Technology
Stores
5,053
4,470
4,345
3,177

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 16.5% of Salesforce Commerce Cloud stores.
  • Fedex is used by 8.7% of Salesforce Commerce Cloud stores.
  • USPS is used by 7.1% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
835
Fedex
440
USPS
358
DHL
144
Australia Post
110
Canada Post
66
PostNord
66
Royal Mail
54
Correos
35
New Zealean Post
29

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.9% of Salesforce Commerce Cloud stores have a .com domain.
  • 2.6% of Salesforce Commerce Cloud stores have a .dk domain.
  • 2.4% of Salesforce Commerce Cloud stores have a .de domain.
Top-level Domain
Stores
.com
2,577
.dk
133
.de
120
.co.uk
118
.com.au
112
.ca
107
.fr
97
.it
85
.shop
85
.net
84

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
UGG® Official
40
2017/09/29
GameStop
44
2016/12/30
PetSmart
60
2017/06/30
Bath & Body Works
65
2016/12/30
Party City
82
2018/08/24

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
2024 Mighty Millions Raffle
2,993,094
2024/02/23
www.wfshenchen.com
4,699,197
2024/02/23
FILA.com Official Site
5,808,985
2024/02/23
Aristocrazy
5,811,269
2024/02/23
Chaises en Bois
7,205,523
2024/02/23

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 36 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Traeger Grills®
259
Custom Cart
2024/02/16
Black Rifle Coffee Company
781
Shopify
2024/01/10
Marantzâ„¢
2,154
Custom Cart
2024/02/21
PIPES and CIGARS
5,789
Custom Cart
2024/01/15
Peacocks
8,856
Magento
2024/02/21

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 205 merchants to competitive platforms.

Platform
Stores
35
2
1

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
COACH® Official Site
108
Custom Cart
2024/02/19
COACH®️ Outlet Official Site
230
Custom Cart
2024/01/15
Alexander McQueen
340
Custom Cart
2024/02/05
Roxy
863
Shopify
2024/02/12
Onitsuka Tiger
1,055
Magento
2023/12/05

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.