The State of Salesforce Commerce Cloud

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early e-commerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Quarterly Growth

At present, there are 3,605 live stores running on the Salesforce Commerce Cloud platform.

Here is the quarter-over-quarter growth of stores running Salesforce Commerce Cloud.

Quarter
New Active Stores
2017 Q1
92
2017 Q2
156
2017 Q3
308
2017 Q4
177
2018 Q1
317
2018 Q2
389
2018 Q3
139
2018 Q4
113
2019 Q1
177
2019 Q2
114
2019 Q3
241
2019 Q4
125
2020 Q1
245
2020 Q2
177
2020 Q3 (to date)
153
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by worldwide store rank.

Name
Domain
Rank
Created
Patagonia
1
2018/09/07
CELINE
3
2017/01/27
Boohoo Group PLC
5
2016/12/30
Pacific Sunwear
6
2020/05/01
Loewe
12
2017/09/29

New Stores

Here are the 5 highest-ranked new stores that are running Salesforce Commerce Cloud.

Name
Domain
Rank
Created
www.damselinadress.com
1,033,637
2020/07/31
GUESS?, Inc.
171
2020/07/24
bloomingdales.sa
78,344
2020/07/24
www.shuuemura.jp
88,276
2020/07/24
vowdweddings.com
924,301
2020/07/24

Platform Wins

Over the last 90 days, Salesforce Commerce Cloud has taken 35 merchants from competitive platforms.

Platform
Stores
30

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
JackRabbit
1,491
Magento
2020/06/09
FLOR
3,093
Magento
2020/07/16
CHARLES & KEITH EU
5,502
Magento
2020/07/14
Christopher Ward
6,092
Magento
2020/06/30
Pacific PĂȘche
10,295
Magento
2020/05/09

Platform Losses

Over the last 90 days, Salesforce Commerce Cloud has lost 6 merchants to competitive platforms.

Platform
Stores
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
SK-II US
467
Big Commerce
2020/06/30
26 at Avenue.com
1,032
Magento
2020/05/29
Motherhood Maternity
69,599
Shopify
2020/06/28
Converse Converse
116,292
Magento
2020/07/05
www.duanereedgallery.com
1,410,402
Wix
2020/06/30

Category Breakdown

Here are the top 20 industry verticals for stores on Salesforce Commerce Cloud.

Employee Breakdown

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

Employees
Stores
1 - 9
20
10 - 24
25
25 - 49
41
50 - 99
90
100 - 249
121
250 - 999
290
1000 - 4999
225
5000+
53

Country Breakdown

Salesforce Commerce Cloud is quite popular in Europe, which makes sense since the company is based in France.

Country
Stores
None
766
167
165
163
130
82

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Salesforce Commerce Cloud merchants have adopted social media aggressively with approximately 70% using Instagram and Facebook. Traditional support channels, like phone and email, are still quite popular.

Type
Stores
Percent
Facebook
2,614
72%
Instagram
2,534
70%
YouTube
1,906
52%
Phone
1,789
49%
Email
1,704
47%
Twitter
1,611
44%
Pinterest
1,158
32%
LinkedIn
1,141
31%
Snapchat
70
1%
Tiktok
19
0%

Top-level Domain Distribution

Most Salesforce Commerce Cloud stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,887
.co.uk
142
.de
123
.fr
101
.ca
94
.com.au
75
.it
70
.nl
67
.icu
66
.be
59

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.