The State of Salesforce Commerce Cloud

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early e-commerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Quarterly Growth

At present, there are 3,561 live stores running on the Salesforce Commerce Cloud platform.

Here is the quarter-over-quarter growth of stores running Salesforce Commerce Cloud.

Quarter
New Active Stores
2017 Q1
96
2017 Q2
158
2017 Q3
294
2017 Q4
176
2018 Q1
313
2018 Q2
386
2018 Q3
137
2018 Q4
115
2019 Q1
176
2019 Q2
113
2019 Q3
240
2019 Q4
123
2020 Q1
241
2020 Q2
132
2020 Q3
141
2020 Q4 (to date)
9
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by worldwide store rank.

Name
Domain
Rank
Created
Patagonia
1
2018/09/07
CELINE
5
2017/01/27
boohoo
6
2016/12/30
PacSun
7
2020/05/01
YSL.com
9
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Salesforce Commerce Cloud.

Name
Domain
Rank
Created
hummel®
99,542
2020/10/16
www.stylefile.it
247,471
2020/10/16
Keys Soulcare
955,972
2020/10/16
麦克bet_128bet_bet36365体育在线
3,605,037
2020/10/16
Jo berry
4,117,779
2020/10/16

Platform Wins

Over the last 90 days, Salesforce Commerce Cloud has taken 29 merchants from competitive platforms.

Platform
Stores
16

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
MVMT
566
Shopify
2020/09/25
La Halle
2,660
Magento
2020/09/06
Crimson Trace
4,492
Magento
2020/08/27
Pajamagram
6,113
Magento
2020/08/27
blackcrows
6,255
WooCommerce
2020/08/11

Platform Losses

Over the last 90 days, Salesforce Commerce Cloud has lost 11 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Dermalogica
2,344
Shopify
2020/10/11
PENN® Fishing
3,267
Shopify
2020/08/23
Berkley® Fishing
4,064
Shopify
2020/10/03
Dermalogica AU
8,671
Shopify
2020/10/12
Dermalogica CA
9,944
Shopify
2020/10/11

Category Breakdown

Here are the top 20 industry verticals for stores on Salesforce Commerce Cloud.

Employee Breakdown

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

Employees
Stores
1 - 9
32
10 - 24
25
25 - 49
52
50 - 99
83
100 - 249
120
250 - 999
299
1000 - 4999
219
5000+
53

Country Breakdown

Salesforce Commerce Cloud is quite popular in Europe, which makes sense since the company is based in France.

Country
Stores
None
711
173
168
166
128
85

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Salesforce Commerce Cloud merchants have adopted social media aggressively with approximately 70% using Instagram and Facebook. Traditional support channels, like phone and email, are still quite popular.

Type
Stores
Percent
Facebook
2,713
76%
Instagram
2,687
75%
YouTube
1,958
54%
Email
1,743
48%
Phone
1,737
48%
Pinterest
1,196
33%
LinkedIn
1,161
32%
Twitter
648
18%
Snapchat
68
1%
Tiktok
35
0%

Top-level Domain Distribution

Most Salesforce Commerce Cloud stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,874
.co.uk
143
.de
128
.fr
102
.ca
95
.com.au
74
.it
74
.nl
70
.es
62
.be
59

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.