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The State of Salesforce Commerce Cloud in 2021

Updated Sep 17 2021

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 4,123 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 4.3% quarter-over-quarter in 2021 Q2.
  • Salesforce Commerce Cloud stores increased 17% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
102
2017 Q2
147
2017 Q3
284
2017 Q4
183
2018 Q1
288
2018 Q2
377
2018 Q3
131
2018 Q4
115
2019 Q1
163
2019 Q2
123
2019 Q3
234
2019 Q4
121
2020 Q1
193
2020 Q2
118
2020 Q3
134
2020 Q4
168
2021 Q1
129
2021 Q2
164
2021 Q3 (to date)
113
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 75.0% of Salesforce Commerce Cloud stores.
  • Instagram is used by 74.8% of Salesforce Commerce Cloud stores.
  • YouTube is used by 56.0% of Salesforce Commerce Cloud stores.
Type
Stores
Facebook
3,091
Instagram
3,083
YouTube
2,310
Twitter
1,987
LinkedIn
1,665
Pinterest
1,299
Tiktok
136
Snapchat
90
Facebook Group
9

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 51% of Salesforce Commerce Cloud stores have an email on their website
  • 44% of Salesforce Commerce Cloud stores provide a phone number on their website
Type
Stores
Email
2,093
Phone
1,830

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 35.6% of Salesforce Commerce Cloud stores sell Apparel products.
  • 13.4% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.
  • 7.5% of Salesforce Commerce Cloud stores sell Home & Garden products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 18.2% of Salesforce Commerce Cloud stores are in United States
  • 6.0% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.7% of Salesforce Commerce Cloud stores are in France
  • 4.6% of Salesforce Commerce Cloud stores are in Germany
Country
Stores
195
188
155
141
135
116

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 11.4% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
  • 9.8% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 3.9% of Salesforce Commerce Cloud stores have 5000+ employees.
Employees
Stores
1 - 9
48
10 - 24
33
25 - 49
67
50 - 99
125
100 - 249
142
250 - 999
403
1000 - 4999
468
5000+
161

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 14.5% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 12.6% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
  • 7.7% of Salesforce Commerce Cloud stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
176
10 - 24
168
25 - 49
143
50 - 99
145
100 - 249
316
250 - 999
598
1000 - 4999
520
5000 - 9999
206
10000 - 24999
217
25000 - 99999
164

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 183 different technologies that have 26,230 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 98.7% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 89.2% of Salesforce Commerce Cloud stores.
  • Cloudflare CDN is used by 75.2% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Technology
Stores
4,071
3,677
1,247
858
444

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 27.9% of Salesforce Commerce Cloud stores.
  • Fedex is used by 6.7% of Salesforce Commerce Cloud stores.
  • USPS is used by 6.5% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
1,152
Fedex
276
USPS
270
DHL
81
Australia Post
80
Canada Post
66
PostNord
51
Royal Mail
29
Purolator
23
La Poste
22

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 49.9% of Salesforce Commerce Cloud stores have a .com domain.
  • 3.4% of Salesforce Commerce Cloud stores have a .co.uk domain.
  • 3.3% of Salesforce Commerce Cloud stores have a .de domain.
Top-level Domain
Stores
.com
2,058
.co.uk
141
.de
136
.fr
114
.com.au
107
.ca
100
.it
86
.nl
81
.es
77
.be
74

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
Quiksilver
www.quiksilver.com
35
2017/10/27
KEEN Footwear
www.keenfootwear.com
37
2017/09/29
The Michaels Companies, Inc.
www.michaels.com
42
2016/12/30
PUMA.com
us.puma.com
57
2020/03/13
Ralph Lauren
www.ralphlauren.com
68
2016/12/30

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Red Cross
shop.redcross.org
1,903,736
2021/09/17
Moda e beauty
shop.moda.it
1,913,250
2021/09/17
Panasonic Online Shop
shop.panasonic.eu
1,915,811
2021/09/17
kerastase
shop.kerastase.com.au
1,942,510
2021/09/17
M+ Museum Shop
eshop.mplus.org.hk
2,628,779
2021/09/17

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 48 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.soriana.com
www.soriana.com
730
SAP Commerce Cloud
2021/09/01
www.pcrichard.com
www.pcrichard.com
1,191
Oracle Commerce
2021/08/25
vidaXL.com
www.vidaxl.com
6,423
Custom Cart
2021/07/23
India
www.bata.in
8,863
Custom Cart
2021/07/20
Line
www.prolineracing.com
10,351
Custom Cart
2021/09/07

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 23 merchants to competitive platforms.

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Rainbow
www.rainbowshops.com
1,821
Shopify
2021/07/29
Kenneth Cole
www.kennethcole.com
3,574
Shopify
2021/08/25
Speedo UK
www.speedo.com
3,655
THG Ingenuity
2021/06/30
Under Armour
www.underarmour.com.tr
7,174
Custom Cart
2021/09/16
Berghaus UK
www.berghaus.com
16,775
THG Ingenuity
2021/07/03

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.