The State of Salesforce Commerce Cloud

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early e-commerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Quarterly Growth

At present, there are 3,583 live stores running on the Salesforce Commerce Cloud platform.

Here is the quarter-over-quarter growth of stores running Salesforce Commerce Cloud.

Quarter
New Active Stores
2017 Q1
97
2017 Q2
150
2017 Q3
284
2017 Q4
178
2018 Q1
305
2018 Q2
368
2018 Q3
124
2018 Q4
107
2019 Q1
168
2019 Q2
117
2019 Q3
239
2019 Q4
124
2020 Q1
220
2020 Q2
109
2020 Q3
134
2020 Q4
144
2021 Q1 (to date)
2
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by worldwide store rank.

Name
Domain
Rank
Created
Patagonia
3
2018/09/07
The Michaels Companies, Inc.
10
2016/12/30
Forever 21
12
2016/12/30
boohoo
14
2016/12/30
PacSun
16
2020/05/01

New Stores

Here are the 5 highest-ranked new stores that are running Salesforce Commerce Cloud.

Name
Domain
Rank
Created
andymake.com
3,386,544
2021/01/15
soncityshop
3,388,363
2021/01/15
www.toryburch.com.kw
921,336
2020/12/25
PetMeds®
1,605,717
2020/12/25
National Grid Marketplace
1,608,964
2020/12/25

Platform Wins

Over the last 90 days, Salesforce Commerce Cloud has taken 13 merchants from competitive platforms.

Platform
Stores

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Sea Bags
3,908
Magento
2020/10/29
Façonnable
7,240
Magento
2020/10/29
Kiehl's Since 1851
21,834
Magento
2020/12/05
Fleurance Nature
101,186
Magento
2020/12/05
Fleurance Nature
403,107
Magento
2020/12/08

Platform Losses

Over the last 90 days, Salesforce Commerce Cloud has lost 4 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Modell's Sporting Goods Online, Inc.
2,792
Shopify
2020/12/03
Hardy® Fishing
112,713
Shopify
2020/12/13
Amazing Cigar Bargains
619,852
BigCommerce
2020/12/10
summerwindfarm.com
848,414
BigCommerce
2021/01/13

Category Breakdown

Here are the top 20 industry verticals for stores on Salesforce Commerce Cloud.

Employee Breakdown

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

Employees
Stores
1 - 9
35
10 - 24
24
25 - 49
45
50 - 99
86
100 - 249
123
250 - 999
295
1000 - 4999
242
5000+
54

Country Breakdown

Salesforce Commerce Cloud is quite popular in Europe, which makes sense since the company is based in France.

Country
Stores
None
554
178
175
166
130
101
88

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Salesforce Commerce Cloud merchants have adopted social media aggressively with approximately 70% using Instagram and Facebook. Traditional support channels, like phone and email, are still quite popular.

Type
Stores
Percent
Facebook
2,793
77%
Instagram
2,764
77%
YouTube
2,009
56%
Email
1,874
52%
Phone
1,797
50%
Pinterest
1,222
34%
LinkedIn
1,196
33%
Twitter
194
5%
Snapchat
72
2%
Tiktok
35
0%

Top-level Domain Distribution

Most Salesforce Commerce Cloud stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,851
.co.uk
139
.de
127
.fr
105
.ca
96
.com.au
79
.it
74
.nl
73
.be
59
.es
59

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.