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The State of Salesforce Commerce Cloud in 2021

Updated Nov 26 2021

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 4,354 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 3.1% quarter-over-quarter in 2021 Q3.
  • Salesforce Commerce Cloud stores increased 17% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
108
2017 Q2
152
2017 Q3
280
2017 Q4
186
2018 Q1
286
2018 Q2
383
2018 Q3
127
2018 Q4
118
2019 Q1
168
2019 Q2
131
2019 Q3
226
2019 Q4
120
2020 Q1
189
2020 Q2
115
2020 Q3
136
2020 Q4
161
2021 Q1
146
2021 Q2
174
2021 Q3
126
2021 Q4 (to date)
157
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 73.9% of Salesforce Commerce Cloud stores.
  • Facebook is used by 73.5% of Salesforce Commerce Cloud stores.
  • YouTube is used by 53.9% of Salesforce Commerce Cloud stores.
Type
Stores
Instagram
3,217
Facebook
3,199
YouTube
2,347
LinkedIn
2,141
Twitter
1,992
Pinterest
1,334
Tiktok
175
Snapchat
82
Facebook Group
8
Yelp
1

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 49% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
2,306
Email
2,125

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 36.0% of Salesforce Commerce Cloud stores sell Apparel products.
  • 13.5% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.
  • 9.0% of Salesforce Commerce Cloud stores sell Home & Garden products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 19.3% of Salesforce Commerce Cloud stores are in United States
  • 5.7% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.8% of Salesforce Commerce Cloud stores are in France
  • 4.2% of Salesforce Commerce Cloud stores are in Germany
Country
Stores
211
185
169
149
139
121

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 11.8% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
  • 11.6% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 5.3% of Salesforce Commerce Cloud stores have 100 - 249 employees.
Employees
Stores
1 - 9
100
10 - 24
60
25 - 49
99
50 - 99
188
100 - 249
231
250 - 999
507
1000 - 4999
513
5000+
230

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 15.7% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 13.3% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
  • 8.8% of Salesforce Commerce Cloud stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
323
10 - 24
250
25 - 49
206
50 - 99
190
100 - 249
381
250 - 999
683
1000 - 4999
580
5000 - 9999
228
10000 - 24999
227
25000 - 99999
188

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 194 different technologies that have 27,790 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.4% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 90.3% of Salesforce Commerce Cloud stores.
  • Cloudflare CDN is used by 73.1% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Technology
Stores
4,327
3,933
1,241
929
488

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 27.4% of Salesforce Commerce Cloud stores.
  • Fedex is used by 6.9% of Salesforce Commerce Cloud stores.
  • USPS is used by 6.7% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
1,195
Fedex
301
USPS
292
Royal Mail
99
Australia Post
89
DHL
81
Canada Post
72
PostNord
52
Purolator
29
Correos
25

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 51.1% of Salesforce Commerce Cloud stores have a .com domain.
  • 3.3% of Salesforce Commerce Cloud stores have a .co.uk domain.
  • 3.2% of Salesforce Commerce Cloud stores have a .de domain.
Top-level Domain
Stores
.com
2,223
.co.uk
143
.de
138
.fr
122
.com.au
109
.ca
106
.it
94
.nl
84
.es
81
.be
77

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
KEEN Footwear
39
2017/09/29
Forever 21
47
2016/12/30
The Michaels Companies, Inc.
48
2016/12/30
Quiksilver
52
2017/10/27
Ralph Lauren
70
2016/12/30

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Official Online Store
2,475,059
2021/11/26
findingharmoney.com
3,571,438
2021/11/26
paulplane.ru
5,639,927
2021/11/26
Tienda Calzedonia
5,639,936
2021/11/26
tastetree.rest
7,049,776
2021/11/26

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 95 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Men's Health
122
Custom Cart
2021/10/01
SEPHORA
579
Custom Cart
2021/10/21
Town & Country Magazine
723
Shopify
2021/11/27
Noel Leeming
885
Custom Cart
2021/10/18
Deals of America
1,678
Custom Cart
2021/11/26

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 42 merchants to competitive platforms.

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
KUIU
2,305
Shopify
2021/09/23
Gardener's Supply
2,374
Custom Cart
2021/11/05
CardCash
2,633
HCL Commerce
2021/11/18
Peak Performance
4,017
Magento
2021/09/11
Under Armour
6,471
Custom Cart
2021/09/16

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.