The State of Salesforce Commerce Cloud

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early e-commerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Quarterly Growth

At present, there are 3,384 live stores running on the Salesforce Commerce Cloud platform.

Here is the quarter-over-quarter growth of stores running Salesforce Commerce Cloud.

Quarter
New Active Stores
2017 Q1
93
2017 Q2
157
2017 Q3
318
2017 Q4
174
2018 Q1
330
2018 Q2
400
2018 Q3
129
2018 Q4
111
2019 Q1
165
2019 Q2
118
2019 Q3
232
2019 Q4
123
2020 Q1
258
2020 Q2 (to date)
70
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by worldwide store rank.

Name
Domain
Rank
Created
Patagonia
1
2018/09/07
CELINE
4
2017/01/27
Boohoo Group PLC
6
2016/12/30
Pacific Sunwear
7
2020/05/01
Loewe
11
2017/09/29

New Stores

Here are the 5 highest-ranked new stores that are running Salesforce Commerce Cloud.

Name
Domain
Rank
Created
www.hollandersleepproducts.com
2,656,800
2020/05/29
www.luminessair.com
4,546
2020/05/22
ca.store.dexcom.com
1,143,695
2020/05/22
www.primos.com
89,142
2020/05/15
Red Wing Shoe Co.
642
2020/05/08

Platform Wins

Over the last 90 days, Salesforce Commerce Cloud has taken 36 merchants from competitive platforms.

Platform
Stores
23
10

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Showpo
373
Magento
2020/04/03
De Beers Jewellers
817
Magento
2020/04/25
Cape Union Mart
2,967
Magento
2020/03/27
Poetry Clothing Stores
5,550
Magento
2020/04/03
Pacific PĂȘche
8,308
Magento
2020/05/09

Platform Losses

Over the last 90 days, Salesforce Commerce Cloud has lost 6 merchants to competitive platforms.

Platform
Stores
2

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Avenue Stores, LLC
877
Magento
2020/05/29
Amazing Cigar Bargains
474,939
Big Commerce
2020/03/26
Jonathan Adler UK
1,140,464
Shopify
2020/05/08
www.loveproducts.co.uk
2,132,259
Wix
2020/04/30
www.salekortingaanbieding.nl
2,297,379
WooCommerce
2020/04/16

Category Breakdown

Here are the top 20 industry verticals for stores on Salesforce Commerce Cloud.

Employee Breakdown

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

Employees
Stores
1 - 9
19
10 - 24
27
25 - 49
40
50 - 99
87
100 - 249
118
250 - 999
294
1000 - 4999
221
5000+
50

Country Breakdown

Salesforce Commerce Cloud is quite popular in Europe, which makes sense since the company is based in France.

Country
Stores
None
599
172
168
164
133
87

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Salesforce Commerce Cloud merchants have adopted social media aggressively with approximately 70% using Instagram and Facebook. Traditional support channels, like phone and email, are still quite popular.

Type
Stores
Percent
Facebook
2,588
76%
Instagram
2,503
73%
YouTube
1,867
55%
Twitter
1,761
52%
Phone
1,715
50%
Email
1,643
48%
Pinterest
1,160
34%
LinkedIn
1,110
32%
Snapchat
68
2%

Top-level Domain Distribution

Most Salesforce Commerce Cloud stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,726
.co.uk
134
.de
118
.fr
107
.ca
96
.com.au
75
.it
73
.nl
64
.es
61
.be
58

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.