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The State of Salesforce Commerce Cloud in 2024

Updated Mar 15 2024

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

Salesforce Commerce Cloud is also known as Demandware.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 5,085 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 8.1% quarter-over-quarter in 2023 Q4.
  • Salesforce Commerce Cloud stores increased 43% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q1
3,192
2020 Q2
3,446
2020 Q3
3,555
2020 Q4
3,575
2021 Q1
3,672
2021 Q2
3,924
2021 Q3
4,119
2021 Q4
4,483
2022 Q1
4,709
2022 Q2
4,750
2022 Q3
4,844
2022 Q4
4,913
2023 Q1
5,049
2023 Q2
5,365
2023 Q3
5,314
2023 Q4
5,228
2024 Q1 (to date)
5,085
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 73.0% of Salesforce Commerce Cloud stores.
  • Instagram is used by 72.8% of Salesforce Commerce Cloud stores.
  • LinkedIn is used by 55.0% of Salesforce Commerce Cloud stores.
Type
Stores
Facebook
3,711
Instagram
3,704
LinkedIn
2,795
YouTube
2,737
Twitter
2,054
Pinterest
1,386
Tiktok
1,026
WhatsApp
146
Snapchat
131
Facebook Group
18
Yelp
3

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 48% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
2,988
Email
2,448

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 29.1% of Salesforce Commerce Cloud stores sell Apparel products.
  • 8.5% of Salesforce Commerce Cloud stores sell Home & Garden products.
  • 8.0% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 23.5% of Salesforce Commerce Cloud stores are in United States
  • 5.4% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.0% of Salesforce Commerce Cloud stores are in France
  • 3.4% of Salesforce Commerce Cloud stores are in Denmark
Country
Stores
204
175
164
161
158
148
148

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 37.2% of Salesforce Commerce Cloud stores have Unknown employees.
  • 15.9% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 13.1% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
Employees
Stores
Unknown
1,890
1 - 9
334
10 - 24
220
25 - 49
169
50 - 99
317
100 - 249
402
250 - 999
810
1000 - 4999
666
5000+
277

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 17.2% of Salesforce Commerce Cloud stores sell 1 - 9 different products.
  • 15.0% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 12.3% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
877
10 - 24
410
25 - 49
314
50 - 99
220
100 - 249
524
250 - 999
762
1000 - 4999
627
5000 - 9999
243
10000 - 24999
279
25000 - 99999
214

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 365 different technologies that have 71,391 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.7% of Salesforce Commerce Cloud stores.
  • Cloudflare is used by 88.1% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 85.6% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Technology
Stores
5,072
4,482
4,353
3,147

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 16.7% of Salesforce Commerce Cloud stores.
  • Fedex is used by 8.7% of Salesforce Commerce Cloud stores.
  • USPS is used by 7.0% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
849
Fedex
442
USPS
354
DHL
148
Australia Post
111
PostNord
65
Canada Post
62
Royal Mail
56
Correos
37
New Zealean Post
29

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.9% of Salesforce Commerce Cloud stores have a .com domain.
  • 2.8% of Salesforce Commerce Cloud stores have a .dk domain.
  • 2.3% of Salesforce Commerce Cloud stores have a .de domain.
Top-level Domain
Stores
.com
2,587
.dk
142
.de
117
.co.uk
116
.com.au
112
.ca
105
.fr
99
.it
86
.net
83
.shop
82

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
UGG® Official
41
2017/09/29
GameStop
58
2016/12/30
PetSmart
61
2017/06/30
Bath & Body Works
68
2016/12/30
Crocsâ„¢ Official Site
77
2016/12/30

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Smartmom
3,334,262
2024/03/15
Cacau Show
5,792,860
2024/03/15
Loja Cacau Show
5,792,864
2024/03/15
ofertaemandamento.tech
5,792,869
2024/03/15
Loja Cacau Show
5,792,872
2024/03/15

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 42 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
COACH® Official Site
95
Custom Cart
2024/02/26
Traeger Grills®
271
Custom Cart
2024/02/16
Black Rifle Coffee Company
760
Shopify
2024/01/10
Marantzâ„¢
2,161
Custom Cart
2024/02/21
Monoprix.fr
5,210
Custom Cart
2024/02/28

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 200 merchants to competitive platforms.

Platform
Stores
32
2
1
1

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
COACH®️ Outlet Official Site
223
Custom Cart
2024/01/15
Alexander McQueen
385
Custom Cart
2024/02/05
DC Shoes
579
Shopify
2024/03/11
Roxy.com
940
Shopify
2024/02/12
Billabong.com
1,356
Shopify
2024/02/17

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.