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The State of Salesforce Commerce Cloud in 2023

Updated Jan 27 2023

Salesforce Commerce Cloud was original launched in 2005 under the name Demandware. Salesforce acquired Demandware in 2016 and subsequently renamed the product to Salesforce Commerce Cloud. The Demandware founders previously worked at Intershop, an early ecommerce pioneer, so it's safe to say that the platform has a very solid foundation.

While there are relatively few merchants using Salesforce Commerce Cloud, the merchants that do use it tend to be very big. It will be interesting to see if Salesforce intends to increase platform reach by moving down-market to appeal to smaller merchants. While the average size of their current merchant base is quite enviable, today's new merchants are almost certainly launching on other platforms like Shopify.

In this report, we'll cover the following essential statistics on Salesforce Commerce Cloud usage.

Download a complete list of Salesforce Commerce Cloud stores with a paid account.
Create a free account to get a feel for the data we provide.

Salesforce Commerce Cloud Growth

At present, there are 4,978 live stores running on the Salesforce Commerce Cloud platform.

Here is the historical growth of stores running Salesforce Commerce Cloud.

  • Salesforce Commerce Cloud stores increased 3.5% quarter-over-quarter in 2022 Q4.
  • Salesforce Commerce Cloud stores increased 13% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
111
2017 Q2
125
2017 Q3
259
2017 Q4
171
2018 Q1
273
2018 Q2
341
2018 Q3
118
2018 Q4
133
2019 Q1
170
2019 Q2
132
2019 Q3
232
2019 Q4
109
2020 Q1
171
2020 Q2
112
2020 Q3
152
2020 Q4
163
2021 Q1
187
2021 Q2
180
2021 Q3
100
2021 Q4
111
2022 Q1
71
2022 Q2
97
2022 Q3
236
2022 Q4
166
2023 Q1 (to date)
88
Cumulative Stores by Quarter

It's hard to know exactly when a Salesforce Commerce Cloud store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Salesforce Commerce Cloud Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 73.9% of Salesforce Commerce Cloud stores.
  • Instagram is used by 73.1% of Salesforce Commerce Cloud stores.
  • LinkedIn is used by 54.4% of Salesforce Commerce Cloud stores.
Type
Stores
Facebook
3,680
Instagram
3,637
LinkedIn
2,708
YouTube
2,636
Twitter
2,159
Pinterest
1,460
Tiktok
572
Snapchat
136
Facebook Group
12
Yelp
4

Contact Information On Salesforce Commerce Cloud Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 62% of Salesforce Commerce Cloud stores provide a phone number on their website
  • 51% of Salesforce Commerce Cloud stores have an email on their website
Type
Stores
Phone
3,107
Email
2,554
WhatsApp
137

Top Categories For Salesforce Commerce Cloud Stores

Here is the breakdown of industry verticals for stores on Salesforce Commerce Cloud.

  • 35.2% of Salesforce Commerce Cloud stores sell Apparel products.
  • 11.1% of Salesforce Commerce Cloud stores sell Beauty & Fitness products.
  • 9.3% of Salesforce Commerce Cloud stores sell Home & Garden products.

Top Countries For Salesforce Commerce Cloud Stores

Here are the top countries for stores using Salesforce Commerce Cloud.

  • 24.3% of Salesforce Commerce Cloud stores are in United States
  • 6.1% of Salesforce Commerce Cloud stores are in United Kingdom
  • 4.2% of Salesforce Commerce Cloud stores are in France
  • 3.7% of Salesforce Commerce Cloud stores are in Germany
Country
Stores
208
184
168
164
157
145

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of employees.

  • 17.2% of Salesforce Commerce Cloud stores have 250 - 999 employees.
  • 13.1% of Salesforce Commerce Cloud stores have 1000 - 4999 employees.
  • 9.3% of Salesforce Commerce Cloud stores have 100 - 249 employees.
Employees
Stores
1 - 9
320
10 - 24
184
25 - 49
191
50 - 99
270
100 - 249
464
250 - 999
855
1000 - 4999
650
5000+
249

Number Of Products Sold For Salesforce Commerce Cloud Stores

Here is the breakdown of Salesforce Commerce Cloud stores by the number of products that they sell.

  • 17.3% of Salesforce Commerce Cloud stores sell 250 - 999 different products.
  • 16.7% of Salesforce Commerce Cloud stores sell 1 - 9 different products.
  • 13.8% of Salesforce Commerce Cloud stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
829
10 - 24
386
25 - 49
343
50 - 99
252
100 - 249
583
250 - 999
863
1000 - 4999
686
5000 - 9999
260
10000 - 24999
264
25000 - 99999
191

Top Technologies on Salesforce Commerce Cloud Stores

We're tracking 274 different technologies that have 57,345 collective installs on Salesforce Commerce Cloud stores.

  • Salesforce is used by 99.5% of Salesforce Commerce Cloud stores.
  • CQuotient is used by 87.5% of Salesforce Commerce Cloud stores.
  • Cloudflare CDN is used by 75.3% of Salesforce Commerce Cloud stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salesforce Commerce Cloud stores.

Top Shipping Carriers Used By Salesforce Commerce Cloud Stores

  • UPS is used by 19.7% of Salesforce Commerce Cloud stores.
  • Fedex is used by 8.7% of Salesforce Commerce Cloud stores.
  • USPS is used by 8.5% of Salesforce Commerce Cloud stores.

Here are the top 10 shipping carriers across all Salesforce Commerce Cloud stores.

Shipping Carrier
Stores
UPS
980
Fedex
434
USPS
425
DHL
161
Australia Post
102
Royal Mail
90
Canada Post
74
PostNord
57
La Poste
38
Correos
32

Salesforce Commerce Cloud Store Top-level Domain Distribution

.com is the most popular top-level domain for Salesforce Commerce Cloud stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.8% of Salesforce Commerce Cloud stores have a .com domain.
  • 2.8% of Salesforce Commerce Cloud stores have a .de domain.
  • 2.6% of Salesforce Commerce Cloud stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,531
.de
141
.co.uk
131
.ca
115
.com.au
112
.fr
108
.dk
105
.it
88
.nl
88
.be
83

Top Salesforce Commerce Cloud Stores

Here are the top stores, powered by Salesforce Commerce Cloud, ordered by store rank.

Name
Domain
Rank
Created
The Michaels Companies, Inc.
18
2016/12/30
Bath & Body Works
19
2016/12/30
Saks Fifth Avenue
32
2020/07/24
Sally Beauty
36
2018/01/19
PacSun
38
2020/05/01

New Salesforce Commerce Cloud Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
AARP Hearing Care
2,785,995
2023/01/27
www.twinsetfashionit.shop
5,501,614
2023/01/27
www.parfoisoutlet.shop
5,525,064
2023/01/27
www.es-parfois.shop
5,525,065
2023/01/27
Australia's Of Furniture!
5,525,957
2023/01/27

Stores Switching to Salesforce Commerce Cloud From Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has taken 63 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salesforce Commerce Cloud from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
LACOSTE Argentina
418
Custom Cart
2022/12/20
Tony Lama Boots
3,539
Custom Cart
2023/01/18
Jenny Craig
3,959
Custom Cart
2022/12/21
Kork
6,348
Custom Cart
2022/11/08
Reebok US
15,541
Custom Cart
2022/12/27

Stores Switching from Salesforce Commerce Cloud To Other Platforms

Over the last 90 days, Salesforce Commerce Cloud has lost 80 merchants to competitive platforms.

Here are the top Salesforce Commerce Cloud stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
COACH® Official Site
53
Custom Cart
2022/11/14
kate spade new york
59
Custom Cart
2022/12/05
COACH® Canada Official Site
163
Custom Cart
2022/11/07
Laura Mercier - US
186
Shopify
2022/12/19
PUMA.COM
562
Custom Cart
2022/12/12

Get more insights on Salesforce Commerce Cloud stores

Our search interface is easy to use and helps you find the Salesforce Commerce Cloud stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salesforce Commerce Cloud stores, create a free account and have a look for yourself.