The State of OpenCart in 2024

OpenCart is an open store ecommerce platform based on PHP and MySQL.

In this report, we'll cover the following essential statistics on OpenCart usage.

• OpenCart growth
• Social media usage on OpenCart stores
• Contact information on OpenCart stores
• Top categories for OpenCart stores
• Top countries for OpenCart stores
• Number of employees for OpenCart stores
• Number of products sold for OpenCart stores
• Top OpenCart technologies
• Top Shipping Carriers used by OpenCart stores
• OpenCart store top-level domain distribution
• Top OpenCart stores
• New OpenCart stores
• Stores switching to OpenCart from other platforms
• Stores switching from OpenCart to other platforms

OpenCart Growth

At present, there are 199,038 live stores running on the OpenCart platform.

Here is the historical growth of stores running OpenCart.

• OpenCart stores decreased -6.4% quarter-over-quarter in 2024 Q3.
• OpenCart stores decreased -7% year-over-year in 2024 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OpenCart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OpenCart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 24.4% of OpenCart stores.
• Instagram is used by 24.0% of OpenCart stores.
• YouTube is used by 9.0% of OpenCart stores.

Contact Information On OpenCart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 60% of OpenCart stores provide a phone number on their website
• 46% of OpenCart stores have an email on their website

Top Categories For OpenCart Stores

Here is the breakdown of industry verticals for stores on OpenCart.

• 6.1% of OpenCart stores sell Apparel products.
• 4.6% of OpenCart stores sell Home & Garden products.
• 3.0% of OpenCart stores sell Computers products.

Top Countries For OpenCart Stores

Here are the top countries for stores using OpenCart.

• 17.4% of OpenCart stores are in Russian Federation
• 8.7% of OpenCart stores are in Ukraine
• 3.5% of OpenCart stores are in Turkey
• 3.5% of OpenCart stores are in Greece

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of employees.

• 97.7% of OpenCart stores have Unknown employees.
• 0.9% of OpenCart stores have 1 - 9 employees.
• 0.4% of OpenCart stores have 10 - 24 employees.

Number Of Products Sold For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of products that they sell.

• 18.4% of OpenCart stores sell 1 - 9 different products.
• 13.2% of OpenCart stores sell 100 - 249 different products.
• 12.1% of OpenCart stores sell 250 - 999 different products.

Top Technologies on OpenCart Stores

We're tracking 367 different technologies that have 545,120 collective installs on OpenCart stores.

• Google Tag Manager is used by 38.9% of OpenCart stores.
• Google Adsense is used by 38.6% of OpenCart stores.
• reCAPTCHA is used by 27.5% of OpenCart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OpenCart stores.

Top Shipping Carriers Used By OpenCart Stores

• UPS is used by 1.8% of OpenCart stores.
• Fedex is used by 1.1% of OpenCart stores.
• USPS is used by 0.9% of OpenCart stores.

Here are the top 10 shipping carriers across all OpenCart stores.

OpenCart Store Top-level Domain Distribution

.com is the most popular top-level domain for OpenCart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 29.8% of OpenCart stores have a .com domain.
• 16.0% of OpenCart stores have a .ru domain.
• 6.5% of OpenCart stores have a .com.ua domain.

Top OpenCart Stores

Here are the top stores, powered by OpenCart, ordered by store rank.

New OpenCart Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to OpenCart From Other Platforms

Over the last 90 days, OpenCart has taken 1,161 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to OpenCart from competitive ecommerce platforms.

Stores Switching from OpenCart To Other Platforms

Over the last 90 days, OpenCart has lost 1,761 merchants to competitive platforms.

Here are the top OpenCart stores that have recently changed to a competitive platform.

Get more insights on OpenCart stores

Our search interface is easy to use and helps you find the OpenCart stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on OpenCart stores, create a free account and have a look for yourself.