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The State of OpenCart in 2024

Updated Mar 15 2024

OpenCart is an open store ecommerce platform based on PHP and MySQL.

In this report, we'll cover the following essential statistics on OpenCart usage.

Download a complete list of OpenCart stores with a paid account.
Create a free account to get a feel for the data we provide.

OpenCart Growth

At present, there are 225,516 live stores running on the OpenCart platform.

Here is the historical growth of stores running OpenCart.

  • OpenCart stores increased 12.7% quarter-over-quarter in 2023 Q4.
  • OpenCart stores increased 77% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
56,365
2021 Q1
66,063
2021 Q2
131,924
2021 Q3
148,964
2021 Q4
160,000
2022 Q1
160,952
2022 Q2
152,995
2022 Q3
147,533
2022 Q4
140,235
2023 Q1
215,773
2023 Q2
221,711
2023 Q3
228,562
2023 Q4
233,278
2024 Q1 (to date)
225,516
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OpenCart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OpenCart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 24.2% of OpenCart stores.
  • Instagram is used by 23.0% of OpenCart stores.
  • YouTube is used by 8.1% of OpenCart stores.
Type
Stores
Facebook
54,582
Instagram
51,971
YouTube
18,343
WhatsApp
15,620
Twitter
14,354
LinkedIn
6,001
Pinterest
4,035
Tiktok
2,391
Facebook Group
1,535
Snapchat
276
Yelp
74

Contact Information On OpenCart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of OpenCart stores provide a phone number on their website
  • 43% of OpenCart stores have an email on their website
Type
Stores
Phone
130,416
Email
97,965

Top Categories For OpenCart Stores

Here is the breakdown of industry verticals for stores on OpenCart.

  • 7.2% of OpenCart stores sell Apparel products.
  • 4.9% of OpenCart stores sell Home & Garden products.
  • 3.1% of OpenCart stores sell Computers products.

Top Countries For OpenCart Stores

Here are the top countries for stores using OpenCart.

  • 16.9% of OpenCart stores are in Russian Federation
  • 7.9% of OpenCart stores are in Ukraine
  • 3.4% of OpenCart stores are in Turkey
  • 3.2% of OpenCart stores are in Greece
Country
Stores
17,923
7,617
7,268
6,760
4,633
3,326

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of employees.

  • 97.6% of OpenCart stores have Unknown employees.
  • 0.8% of OpenCart stores have 1 - 9 employees.
  • 0.6% of OpenCart stores have 10 - 24 employees.
Employees
Stores
Unknown
220,062
1 - 9
1,783
10 - 24
1,455
25 - 49
597
50 - 99
420
100 - 249
456
250 - 999
423
1000 - 4999
230
5000+
90

Number Of Products Sold For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of products that they sell.

  • 18.9% of OpenCart stores sell 1 - 9 different products.
  • 13.2% of OpenCart stores sell 100 - 249 different products.
  • 11.8% of OpenCart stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
42,581
10 - 24
17,982
25 - 49
20,045
50 - 99
7,001
100 - 249
29,721
250 - 999
26,658
1000 - 4999
11,764
5000 - 9999
3,181
10000 - 24999
2,780
25000 - 99999
1,107

Top Technologies on OpenCart Stores

We're tracking 326 different technologies that have 553,696 collective installs on OpenCart stores.

  • Google Tag Manager is used by 37.2% of OpenCart stores.
  • Google Adsense is used by 37.0% of OpenCart stores.
  • Google Analytics is used by 28.5% of OpenCart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OpenCart stores.

Technology
Stores
62,104
27,148

Top Shipping Carriers Used By OpenCart Stores

  • UPS is used by 1.8% of OpenCart stores.
  • Fedex is used by 1.1% of OpenCart stores.
  • USPS is used by 1.0% of OpenCart stores.

Here are the top 10 shipping carriers across all OpenCart stores.

Shipping Carrier
Stores
UPS
4,057
Fedex
2,415
USPS
2,278
Royal Mail
1,710
DHL
406
Australia Post
391
Correios
350
Canada Post
259
Correos
235
DPD
161

OpenCart Store Top-level Domain Distribution

.com is the most popular top-level domain for OpenCart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 31.5% of OpenCart stores have a .com domain.
  • 15.7% of OpenCart stores have a .ru domain.
  • 6.0% of OpenCart stores have a .com.ua domain.
Top-level Domain
Stores
.com
70,954
.ru
35,304
.com.ua
13,536
.gr
6,779
.com.br
6,605
.co.uk
5,506
.ro
4,424
.com.tr
3,962
.shop
3,791
.net
3,741

Top OpenCart Stores

Here are the top stores, powered by OpenCart, ordered by store rank.

Name
Domain
Rank
Created
Jovani Official
1,614
2017/07/28
Good Smile Company US
2,677
2021/02/19
KODAK PIXPRO Digital Cameras
3,124
2016/12/30
Hobbii.com
3,368
2017/07/28
Sri Lanka Tourism
4,314
2016/12/30

New OpenCart Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
CircuitSolver
254,024
2024/03/15
Tibia Bank
1,249,832
2024/03/15
sanliurfaiskender Yemek Satış Sitesi
2,093,955
2024/03/15
Maxelectric
2,103,793
2024/03/15
leydenindia
2,293,040
2024/03/15

Stores Switching to OpenCart From Other Platforms

Over the last 90 days, OpenCart has taken 1,362 merchants from competitive ecommerce platforms.

Platform
Stores
126
37
37
22
14

Here are the top stores that have switched to OpenCart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
RoofScope
84,889
Custom Cart
2024/01/16
liki24.ro
133,653
Custom Cart
2024/02/08
Basketball Store
136,374
Custom Cart
2024/02/22
CustomPlanet
143,966
Custom Cart
2024/03/12
Sound Distributors
199,372
Custom Cart
2024/01/24

Stores Switching from OpenCart To Other Platforms

Over the last 90 days, OpenCart has lost 1,991 merchants to competitive platforms.

Platform
Stores
198
19
17
16
15
12

Here are the top OpenCart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Redtape
22,223
Shopify
2024/02/21
Get Laid Beds
23,811
Custom Cart
2024/03/06
Azeron Keypad
28,074
Custom Cart
2023/12/25
RussianTable.com
28,731
Shopify
2024/03/13
www.offdecor.com
34,390
Custom Cart
2024/02/07

Get more insights on OpenCart stores

Our search interface is easy to use and helps you find the OpenCart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on OpenCart stores, create a free account and have a look for yourself.