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The State of OpenCart in 2024

Updated Feb 23 2024

OpenCart is an open store ecommerce platform based on PHP and MySQL.

In this report, we'll cover the following essential statistics on OpenCart usage.

Download a complete list of OpenCart stores with a paid account.
Create a free account to get a feel for the data we provide.

OpenCart Growth

At present, there are 227,201 live stores running on the OpenCart platform.

Here is the historical growth of stores running OpenCart.

  • OpenCart stores increased 12.7% quarter-over-quarter in 2023 Q4.
  • OpenCart stores increased 77% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
56,365
2021 Q1
66,063
2021 Q2
131,924
2021 Q3
148,964
2021 Q4
160,000
2022 Q1
160,952
2022 Q2
152,995
2022 Q3
147,533
2022 Q4
140,235
2023 Q1
215,773
2023 Q2
221,711
2023 Q3
228,562
2023 Q4
233,278
2024 Q1 (to date)
227,201
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OpenCart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OpenCart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 24.2% of OpenCart stores.
  • Instagram is used by 23.0% of OpenCart stores.
  • YouTube is used by 8.1% of OpenCart stores.
Type
Stores
Facebook
55,031
Instagram
52,244
YouTube
18,424
WhatsApp
15,680
Twitter
14,463
LinkedIn
6,010
Pinterest
4,025
Tiktok
2,301
Facebook Group
1,556
Snapchat
284
Yelp
78

Contact Information On OpenCart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of OpenCart stores provide a phone number on their website
  • 43% of OpenCart stores have an email on their website
Type
Stores
Phone
130,944
Email
98,420

Top Categories For OpenCart Stores

Here is the breakdown of industry verticals for stores on OpenCart.

  • 7.1% of OpenCart stores sell Apparel products.
  • 4.9% of OpenCart stores sell Home & Garden products.
  • 3.1% of OpenCart stores sell Computers products.

Top Countries For OpenCart Stores

Here are the top countries for stores using OpenCart.

  • 16.9% of OpenCart stores are in Russian Federation
  • 8.0% of OpenCart stores are in Ukraine
  • 3.4% of OpenCart stores are in Turkey
  • 3.2% of OpenCart stores are in Greece
Country
Stores
18,118
7,634
7,274
6,797
4,649
3,446

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of employees.

  • 97.6% of OpenCart stores have Unknown employees.
  • 0.8% of OpenCart stores have 1 - 9 employees.
  • 0.6% of OpenCart stores have 10 - 24 employees.
Employees
Stores
Unknown
221,746
1 - 9
1,781
10 - 24
1,449
25 - 49
598
50 - 99
418
100 - 249
457
250 - 999
426
1000 - 4999
233
5000+
93

Number Of Products Sold For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of products that they sell.

  • 18.9% of OpenCart stores sell 1 - 9 different products.
  • 13.2% of OpenCart stores sell 100 - 249 different products.
  • 11.7% of OpenCart stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
42,891
10 - 24
18,040
25 - 49
20,182
50 - 99
6,981
100 - 249
29,881
250 - 999
26,650
1000 - 4999
11,800
5000 - 9999
3,256
10000 - 24999
2,812
25000 - 99999
1,107

Top Technologies on OpenCart Stores

We're tracking 322 different technologies that have 556,130 collective installs on OpenCart stores.

  • Google Tag Manager is used by 37.1% of OpenCart stores.
  • Google Adsense is used by 36.9% of OpenCart stores.
  • Google Analytics is used by 28.8% of OpenCart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OpenCart stores.

Technology
Stores
62,930
26,967

Top Shipping Carriers Used By OpenCart Stores

  • UPS is used by 1.8% of OpenCart stores.
  • Fedex is used by 1.1% of OpenCart stores.
  • USPS is used by 1.0% of OpenCart stores.

Here are the top 10 shipping carriers across all OpenCart stores.

Shipping Carrier
Stores
UPS
4,061
Fedex
2,420
USPS
2,275
Royal Mail
1,714
DHL
407
Australia Post
400
Correios
386
Canada Post
266
Correos
240
DPD
158

OpenCart Store Top-level Domain Distribution

.com is the most popular top-level domain for OpenCart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 31.6% of OpenCart stores have a .com domain.
  • 15.6% of OpenCart stores have a .ru domain.
  • 6.0% of OpenCart stores have a .com.ua domain.
Top-level Domain
Stores
.com
71,760
.ru
35,532
.com.ua
13,645
.gr
6,781
.com.br
6,641
.co.uk
5,550
.ro
4,445
.com.tr
3,956
.net
3,759
.shop
3,757

Top OpenCart Stores

Here are the top stores, powered by OpenCart, ordered by store rank.

Name
Domain
Rank
Created
Jovani Official
1,584
2017/07/28
Good Smile Company US
2,702
2021/02/19
Hobbii.com
3,385
2017/07/28
Sri Lanka Tourism
4,337
2016/12/30
AGM Global Vision
4,420
2019/07/19

New OpenCart Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Coola Products
701,130
2024/02/23
QWERTY gifts интернет магазин
1,053,722
2024/02/23
Chi Thanh Industrial Construction
1,100,677
2024/02/23
www.jettransfer.ru
1,147,195
2024/02/23
www.sieuthimuanhanh.vn
1,215,135
2024/02/23

Stores Switching to OpenCart From Other Platforms

Over the last 90 days, OpenCart has taken 1,234 merchants from competitive ecommerce platforms.

Platform
Stores
115
41
35
17
16

Here are the top stores that have switched to OpenCart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
RoofScope
85,496
Custom Cart
2024/01/16
Basketball Store
137,686
Custom Cart
2024/02/22
liki24.ro
162,334
Custom Cart
2024/02/08
K&F Concept
199,123
Custom Cart
2023/12/12
Sound Distributors
199,981
Custom Cart
2024/01/24

Stores Switching from OpenCart To Other Platforms

Over the last 90 days, OpenCart has lost 1,826 merchants to competitive platforms.

Platform
Stores
174
37
20
19
13
13
12

Here are the top OpenCart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Redtape
22,553
Shopify
2024/02/21
Azeron Keypad
28,446
Custom Cart
2023/12/25
www.offdecor.com
34,813
Custom Cart
2024/02/07
Urban Tree Farm Nursery
52,364
WooCommerce
2024/01/26
American Fizz
91,147
Magento
2024/01/19

Get more insights on OpenCart stores

Our search interface is easy to use and helps you find the OpenCart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on OpenCart stores, create a free account and have a look for yourself.