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The State of OpenCart in 2023

Updated Jan 27 2023

OpenCart is an open store ecommerce platform based on PHP and MySQL.

In this report, we'll cover the following essential statistics on OpenCart usage.

Download a complete list of OpenCart stores with a paid account.
Create a free account to get a feel for the data we provide.

OpenCart Growth

At present, there are 207,966 live stores running on the OpenCart platform.

Here is the historical growth of stores running OpenCart.

  • OpenCart stores increased 4.6% quarter-over-quarter in 2022 Q4.
  • OpenCart stores increased 18% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
2,089
2017 Q2
10,701
2017 Q3
2,022
2017 Q4
1,550
2018 Q1
3,932
2018 Q2
21,022
2018 Q3
5,733
2018 Q4
5,122
2019 Q1
9,648
2019 Q2
5,821
2019 Q3
5,818
2019 Q4
5,452
2020 Q1
6,548
2020 Q2
6,984
2020 Q3
5,890
2020 Q4
14,506
2021 Q1
10,768
2021 Q2
10,094
2021 Q3
5,861
2021 Q4
5,800
2022 Q1
4,204
2022 Q2
7,078
2022 Q3
10,234
2022 Q4
9,093
2023 Q1 (to date)
2,949
Cumulative Stores by Quarter

It's hard to know exactly when a OpenCart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On OpenCart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 25.3% of OpenCart stores.
  • Instagram is used by 21.4% of OpenCart stores.
  • YouTube is used by 7.4% of OpenCart stores.
Type
Stores
Facebook
52,597
Instagram
44,455
YouTube
15,357
Twitter
14,748
LinkedIn
4,694
Pinterest
3,950
Facebook Group
1,390
Tiktok
861
Snapchat
301
Yelp
92

Contact Information On OpenCart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of OpenCart stores provide a phone number on their website
  • 43% of OpenCart stores have an email on their website
Type
Stores
Phone
110,122
Email
88,613
WhatsApp
12,888

Top Categories For OpenCart Stores

Here is the breakdown of industry verticals for stores on OpenCart.

  • 9.7% of OpenCart stores sell Apparel products.
  • 6.5% of OpenCart stores sell Home & Garden products.
  • 3.7% of OpenCart stores sell Computers products.

Top Countries For OpenCart Stores

Here are the top countries for stores using OpenCart.

  • 15.9% of OpenCart stores are in Russian Federation
  • 6.3% of OpenCart stores are in Ukraine
  • 3.6% of OpenCart stores are in United Kingdom
  • 2.9% of OpenCart stores are in Turkey
Country
Stores
13,093
6,037
5,302
4,195
4,021
3,937

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of employees.

  • 0.6% of OpenCart stores have 1 - 9 employees.
  • 0.5% of OpenCart stores have 10 - 24 employees.
  • 0.2% of OpenCart stores have 25 - 49 employees.
Employees
Stores
1 - 9
1,319
10 - 24
1,066
25 - 49
463
50 - 99
301
100 - 249
329
250 - 999
282
1000 - 4999
146
5000+
53

Number Of Products Sold For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of products that they sell.

  • 21.6% of OpenCart stores sell 1 - 9 different products.
  • 14.4% of OpenCart stores sell 100 - 249 different products.
  • 12.5% of OpenCart stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
44,834
10 - 24
19,633
25 - 49
21,781
50 - 99
6,947
100 - 249
29,865
250 - 999
25,960
1000 - 4999
11,083
5000 - 9999
2,911
10000 - 24999
2,493
25000 - 99999
1,066

Top Technologies on OpenCart Stores

We're tracking 271 different technologies that have 391,025 collective installs on OpenCart stores.

  • Google Analytics is used by 35.3% of OpenCart stores.
  • Google Tag Manager is used by 35.1% of OpenCart stores.
  • Google Adsense is used by 34.2% of OpenCart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OpenCart stores.

Technology
Stores
21,687
9,206

Top Shipping Carriers Used By OpenCart Stores

  • UPS is used by 2.7% of OpenCart stores.
  • USPS is used by 1.5% of OpenCart stores.
  • Fedex is used by 1.2% of OpenCart stores.

Here are the top 10 shipping carriers across all OpenCart stores.

Shipping Carrier
Stores
UPS
5,584
USPS
3,099
Fedex
2,531
Royal Mail
1,864
Australia Post
433
DHL
332
Correios
296
Canada Post
244
Correos
177
China Post
166

OpenCart Store Top-level Domain Distribution

.com is the most popular top-level domain for OpenCart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 36.6% of OpenCart stores have a .com domain.
  • 14.8% of OpenCart stores have a .ru domain.
  • 4.7% of OpenCart stores have a .com.ua domain.
Top-level Domain
Stores
.com
76,012
.ru
30,852
.com.ua
9,707
.co.uk
6,223
.gr
4,884
.com.br
4,058
.ro
3,767
.net
3,660
.nl
2,784
.shop
2,768

Top OpenCart Stores

Here are the top stores, powered by OpenCart, ordered by store rank.

Name
Domain
Rank
Created
Good Smile Company US
2,936
2021/02/19
Hobbii.com
3,257
2017/07/28
Diamonds Factory
3,464
2016/12/30
MagicLinen
3,951
2018/06/15
6 Dollar Shirts
4,161
2016/12/30

New OpenCart Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
yeti.liveathearthstone.com
1,539,738
2023/01/27
INSIGHTS TRAVEL & TOURS
1,555,179
2023/01/27
CPAPMerkezi
1,599,406
2023/01/27
Array
1,621,647
2023/01/27
Quincy United Soccer Club
1,868,130
2023/01/27

Stores Switching to OpenCart From Other Platforms

Over the last 90 days, OpenCart has taken 54,910 merchants from competitive ecommerce platforms.

Platform
Stores
53,529
869
106
27
13
13

Here are the top stores that have switched to OpenCart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Good Smile Company US
2,936
Custom Cart
2023/01/24
Hobbii.com
3,257
Custom Cart
2023/01/24
MagicLinen
3,951
Custom Cart
2023/01/25
6 Dollar Shirts
4,161
Custom Cart
2023/01/25
pokevault.com
5,404
Custom Cart
2022/11/22

Stores Switching from OpenCart To Other Platforms

Over the last 90 days, OpenCart has lost 1,717 merchants to competitive platforms.

Platform
Stores
113
65
19

Here are the top OpenCart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Svakom Store
29,124
Shopify
2022/11/16
Mydressline
46,242
Shopify
2022/11/15
Cheap Toilet Tank Lids
124,075
Shopify
2022/12/14
Talking Threads By Pearl Uppal
141,352
Shopify
2023/01/03
Into The Fire Jewelry
160,474
Wix
2022/11/12

Get more insights on OpenCart stores

Our search interface is easy to use and helps you find the OpenCart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on OpenCart stores, create a free account and have a look for yourself.