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The State of OpenCart in 2021

Updated Jul 23 2021

OpenCart is an open store ecommerce platform based on PHP and MySQL.

In this report, we'll cover the following essential statistics on OpenCart usage.

Download a complete list of OpenCart stores with a paid account.
Create a free account to get a feel for the data we provide.

OpenCart Growth

At present, there are 138,425 live stores running on the OpenCart platform.

Here is the historical growth of stores running OpenCart.

  • OpenCart stores increased 6.4% quarter-over-quarter in 2021 Q2.
  • OpenCart stores increased 34% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
1,691
2017 Q2
6,529
2017 Q3
1,876
2017 Q4
1,419
2018 Q1
3,379
2018 Q2
16,764
2018 Q3
5,495
2018 Q4
4,668
2019 Q1
8,382
2019 Q2
5,042
2019 Q3
6,378
2019 Q4
5,399
2020 Q1
6,047
2020 Q2
5,852
2020 Q3
5,496
2020 Q4
13,420
2021 Q1
7,861
2021 Q2
8,223
2021 Q3 (to date)
1,318
Cumulative Stores by Quarter

It's hard to know exactly when a OpenCart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On OpenCart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 25.4% of OpenCart stores.
  • Instagram is used by 13.8% of OpenCart stores.
  • Twitter is used by 8.3% of OpenCart stores.
Type
Stores
Facebook
35,137
Instagram
19,171
Twitter
11,551
YouTube
8,049
Pinterest
2,683
LinkedIn
2,147
Facebook Group
708
Snapchat
233
Tiktok
92

Contact Information On OpenCart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 34% of OpenCart stores have an email on their website
  • 30% of OpenCart stores provide a phone number on their website
Type
Stores
Email
47,394
Phone
42,128

Top Categories For OpenCart Stores

Here is the breakdown of industry verticals for stores on OpenCart.

  • 10.5% of OpenCart stores sell Apparel products.
  • 5.4% of OpenCart stores sell Home & Garden products.
  • 3.4% of OpenCart stores sell Computers products.

Top Countries For OpenCart Stores

Here are the top countries for stores using OpenCart.

  • 9.9% of OpenCart stores are in Russian Federation
  • 4.6% of OpenCart stores are in United Kingdom
  • 3.9% of OpenCart stores are in Ukraine
  • 3.9% of OpenCart stores are in United States
Country
Stores
5,418
3,961
3,601
3,597
3,165
3,117

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of employees.

  • 0.1% of OpenCart stores have 1 - 9 employees.
  • 0.0% of OpenCart stores have 10 - 24 employees.
  • 0.0% of OpenCart stores have 25 - 49 employees.
Employees
Stores
1 - 9
118
10 - 24
38
25 - 49
31
50 - 99
12
100 - 249
13
250 - 999
13
1000 - 4999
4
5000+
6

Number Of Products Sold For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of products that they sell.

  • 3.0% of OpenCart stores sell 250 - 999 different products.
  • 2.2% of OpenCart stores sell 100 - 249 different products.
  • 1.8% of OpenCart stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
1,146
10 - 24
984
25 - 49
1,496
50 - 99
573
100 - 249
3,023
250 - 999
4,125
1000 - 4999
2,493
5000 - 9999
728
10000 - 24999
605
25000 - 99999
288

Top Technologies on OpenCart Stores

We're tracking 146 different technologies that have 134,572 collective installs on OpenCart stores.

  • Google Tag Manager is used by 28.0% of OpenCart stores.
  • Google Analytics is used by 15.8% of OpenCart stores.
  • Facebook Pixel is used by 10.7% of OpenCart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OpenCart stores.

Technology
Stores
9,679
6,969
4,384
2,703

OpenCart Store Top-level Domain Distribution

.com is the most popular top-level domain for OpenCart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 40.9% of OpenCart stores have a .com domain.
  • 9.1% of OpenCart stores have a .ru domain.
  • 3.9% of OpenCart stores have a .co.uk domain.
Top-level Domain
Stores
.com
56,660
.ru
12,546
.co.uk
5,372
.com.ua
4,171
.com.br
3,484
.gr
3,319
.ro
3,007
.hu
2,966
.net
2,865
.nl
2,711

Top OpenCart Stores

Here are the top stores, powered by OpenCart, ordered by store rank.

Name
Domain
Rank
Created
Farmacia online Loreto Gallo
2,870
2016/12/30
w11stop.com
3,606
2016/12/30
Technavio
5,997
2016/12/30
CIA Medical
6,030
2016/12/30
stc Bahrain
7,609
2020/01/03

New OpenCart Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Pleksiglas Ürünler
2,019,312
2021/07/23
magsellm.com
2,025,150
2021/07/23
Vegetarian Food Studio Cardiff
2,060,293
2021/07/23
Luvia Pırlanta
2,145,183
2021/07/23
www.domus.poltava.ua
2,244,351
2021/07/23

Stores Switching to OpenCart From Other Platforms

Over the last 90 days, OpenCart has taken 1,042 merchants from competitive ecommerce platforms.

Platform
Stores
404
75
43
5

Here are the top stores that have switched to OpenCart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Официальный магазин Braun
26,478
Custom Cart
2021/06/11
dinratri.com
33,260
Custom Cart
2021/07/08
Promosyon Bank
33,908
WooCommerce
2021/06/23
99 Old Trees
37,493
Wix
2021/05/20
selectfurniturestore.com
38,482
Shopify
2021/06/11

Stores Switching from OpenCart To Other Platforms

Over the last 90 days, OpenCart has lost 1,285 merchants to competitive platforms.

Here are the top OpenCart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
LUCY IN THE SKY
4,572
Custom Cart
2021/07/24
‏AlHabib Shop
14,268
Custom Cart
2021/06/26
IMS Vintage Photos
19,845
Shopify
2021/07/10
Peptides UK
27,739
Custom Cart
2021/06/24
elektromarketim
33,208
Custom Cart
2021/06/03

Get more insights on OpenCart stores

Our search interface is easy to use and helps you find the OpenCart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on OpenCart stores, create a free account and have a look for yourself.