The State of Unicart in 2024

In this report, we'll cover the following essential statistics on Unicart usage.

• Unicart growth
• Social media usage on Unicart stores
• Contact information on Unicart stores
• Top categories for Unicart stores
• Top countries for Unicart stores
• Number of employees for Unicart stores
• Number of products sold for Unicart stores
• Top Unicart technologies
• Top Shipping Carriers used by Unicart stores
• Unicart store top-level domain distribution
• Top Unicart stores
• New Unicart stores
• Stores switching to Unicart from other platforms
• Stores switching from Unicart to other platforms

Unicart Growth

At present, there are 2,644 live stores running on the Unicart platform.

Here is the historical growth of stores running Unicart.

• Unicart stores decreased -22.7% quarter-over-quarter in 2024 Q3.
• Unicart stores decreased -11% year-over-year in 2024 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Unicart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Unicart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 46.6% of Unicart stores.
• WhatsApp is used by 40.4% of Unicart stores.
• Instagram is used by 34.8% of Unicart stores.

Contact Information On Unicart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 48% of Unicart stores provide a phone number on their website
• 36% of Unicart stores have an email on their website

Top Categories For Unicart Stores

Here is the breakdown of industry verticals for stores on Unicart.

• 14.7% of Unicart stores sell Apparel products.
• 13.7% of Unicart stores sell Home & Garden products.
• 7.5% of Unicart stores sell Food & Drink products.

Top Countries For Unicart Stores

Here are the top countries for stores using Unicart.

• 34.4% of Unicart stores are in Malaysia
• 7.9% of Unicart stores are in Cocos (Keeling) Islands
• 5.3% of Unicart stores are in Montenegro
• 0.5% of Unicart stores are in Singapore

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Unicart Stores

Here is the breakdown of Unicart stores by the number of employees.

• 99.1% of Unicart stores have Unknown employees.
• 0.3% of Unicart stores have 1 - 9 employees.
• 0.2% of Unicart stores have 250 - 999 employees.

Number Of Products Sold For Unicart Stores

Here is the breakdown of Unicart stores by the number of products that they sell.

• 35.9% of Unicart stores sell 1 - 9 different products.
• 9.2% of Unicart stores sell 250 - 999 different products.
• 6.5% of Unicart stores sell 100 - 249 different products.

Top Technologies on Unicart Stores

We're tracking 40 different technologies that have 7,978 collective installs on Unicart stores.

• reCAPTCHA is used by 99.8% of Unicart stores.
• Facebook Pixel is used by 42.8% of Unicart stores.
• Google Adsense is used by 28.6% of Unicart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Unicart stores.

Top Shipping Carriers Used By Unicart Stores

• UPS is used by 0.7% of Unicart stores.
• DHL is used by 0.6% of Unicart stores.
• Fedex is used by 0.3% of Unicart stores.

Here are the top 7 shipping carriers across all Unicart stores.

Unicart Store Top-level Domain Distribution

.com is the most popular top-level domain for Unicart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 23.8% of Unicart stores have a .com domain.
• 17.1% of Unicart stores have a .co domain.
• 12.9% of Unicart stores have a .com.my domain.

Top Unicart Stores

Here are the top stores, powered by Unicart, ordered by store rank.

New Unicart Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Unicart From Other Platforms

Over the last 90 days, Unicart has taken 8 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Unicart from competitive ecommerce platforms.

Stores Switching from Unicart To Other Platforms

Over the last 90 days, Unicart has lost 80 merchants to competitive platforms.

Here are the top Unicart stores that have recently changed to a competitive platform.

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