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Ecommerce stores using Google Ads Pixel

Updated Dec 5 2025

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 4,592,935 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 4,592,935 ecommerce stores.

    • Installs for Google Ads Pixel increased 1.9% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 58.4% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Etsy
    www.etsy.com
    10
    2016/12/30
    Expedia Travel
    www.expedia.com
    13
    2016/12/30
    Verizon
    www.verizon.com
    17
    2016/12/30
    NHL.com
    www.nhl.com
    19
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Grillhubess
    ripmagic.shop
    7,884,254
    2025/12/06
    Cardyverse
    cardyverse.myshopify.com
    12,797,217
    2025/12/06
    MAZE
    amazdgenius.myshopify.com
    12,596,298
    2025/12/06
    REMOSH
    remosh.shop
    7,573,462
    2025/12/06
    Maliame Store
    maliamestore.myshopify.com
    12,693,841
    2025/12/06

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 33.7% of stores using Google Ads Pixel are on WooCommerce
    • 22.0% of stores using Google Ads Pixel are on Shopify
    • 15.4% of stores using Google Ads Pixel are on Custom Cart
    • 2.7% of stores using Google Ads Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,546,370
    Shopify
    1,012,347
    Custom Cart
    707,550
    GoDaddy Online Store
    125,917
    PrestaShop
    71,594
    OpenCart
    70,463
    Squarespace
    64,550
    BASE
    63,098
    Magento
    58,969
    Tiendanube
    51,442
    Takeaway
    49,347
    Ecwid
    39,397
    Wix
    36,316
    Teachable
    34,602
    Spring
    26,974
    Odoo
    23,766
    Cafe24
    23,730
    Shoptet
    23,685
    prom
    23,257
    Color Me Shop
    22,801

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 14.0% of stores using Google Ads Pixel sell Apparel products.
    • 11.9% of stores using Google Ads Pixel sell Home & Garden products.
    • 9.1% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    764,795
    Apparel
    643,784
    Home & Garden
    546,645
    Food & Drink
    416,034
    Beauty & Fitness
    314,168
    Business & Industrial
    276,425
    Health
    243,416
    People & Society
    224,676
    Arts & Entertainment
    206,996
    Sports
    161,941

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 20.2% of stores using Google Ads Pixel are in Unknown
    • 18.5% of stores using Google Ads Pixel are in United States
    • 4.9% of stores using Google Ads Pixel are in United Kingdom
    • 3.8% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    None
    929,831
    United States
    848,427
    United Kingdom
    226,762
    Brazil
    173,258
    Germany
    138,343
    Japan
    134,235
    India
    131,572
    Australia
    125,771
    Netherlands
    116,656
    France
    110,753

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.