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Ecommerce stores using Google Ads Pixel

Updated Jan 16 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 4,505,773 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 4,505,773 ecommerce stores.

    • Installs for Google Ads Pixel increased 0.1% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 38.2% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    6
    2016/12/30
    Etsy Philippines
    9
    2016/12/30
    Expedia Travel
    13
    2016/12/30
    NHL.com
    18
    2016/12/30
    Getty Images
    21
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    LuvionBio
    7,262,870
    2026/01/17
    mrgreenssportsandlandscapes.ca
    6,790,118
    2026/01/17
    42Skills
    8,510,981
    2026/01/17
    Outtakes©️®️™️
    12,315,955
    2026/01/17
    obutsudan-te-to-te.myshopify.com
    12,630,857
    2026/01/17

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 34.2% of stores using Google Ads Pixel are on WooCommerce
    • 22.6% of stores using Google Ads Pixel are on Shopify
    • 15.1% of stores using Google Ads Pixel are on Custom Cart
    • 2.8% of stores using Google Ads Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    1,539,861
    1,018,530
    678,791
    70,623
    69,307
    65,052
    62,902
    57,105
    50,219
    48,076
    39,579
    34,677
    24,176
    24,117
    23,687
    23,115
    22,318
    21,236
    17,805

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 13.7% of stores using Google Ads Pixel sell Apparel products.
    • 12.0% of stores using Google Ads Pixel sell Home & Garden products.
    • 9.1% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    753,201
    616,858
    542,647
    411,234
    242,503
    159,975

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 19.8% of stores using Google Ads Pixel are in Unknown
    • 18.5% of stores using Google Ads Pixel are in United States
    • 5.0% of stores using Google Ads Pixel are in United Kingdom
    • 3.7% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    None
    890,588
    832,771
    224,355
    165,264
    137,281
    128,004
    127,569
    124,900
    116,432
    109,812

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.