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Ecommerce stores using Google Ads Pixel

Updated Jan 2 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 4,538,444 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 4,538,444 ecommerce stores.

    • Installs for Google Ads Pixel increased 0.1% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 39.3% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Expedia Travel
    www.expedia.com
    13
    2016/12/30
    Verizon
    www.verizon.com
    17
    2016/12/30
    NHL.com
    www.nhl.com
    18
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    it.trex-server.com
    it.trex-server.com
    12,766,146
    2026/01/04
    cs.trex-server.com
    cs.trex-server.com
    12,766,149
    2026/01/04
    service
    nl.trex-server.com
    12,766,153
    2026/01/04
    de.trex-server.com
    de.trex-server.com
    12,766,159
    2026/01/04
    zh-tw.trex-server.com
    zh-tw.trex-server.com
    12,766,152
    2026/01/04

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 33.8% of stores using Google Ads Pixel are on WooCommerce
    • 22.3% of stores using Google Ads Pixel are on Shopify
    • 15.3% of stores using Google Ads Pixel are on Custom Cart
    • 2.8% of stores using Google Ads Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,535,648
    Shopify
    1,014,021
    Custom Cart
    693,965
    GoDaddy Online Store
    125,203
    PrestaShop
    70,616
    OpenCart
    69,642
    Squarespace
    64,866
    BASE
    62,900
    Magento
    57,238
    Tiendanube
    50,598
    Takeaway
    48,731
    Ecwid
    39,413
    Teachable
    34,646
    Cafe24
    24,038
    Odoo
    23,917
    Shoptet
    23,704
    prom
    23,108
    Color Me Shop
    22,487
    Wix
    20,917
    Spring
    18,412

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 13.9% of stores using Google Ads Pixel sell Apparel products.
    • 12.0% of stores using Google Ads Pixel sell Home & Garden products.
    • 9.1% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    757,826
    Apparel
    630,531
    Home & Garden
    542,783
    Food & Drink
    413,282
    Beauty & Fitness
    311,513
    Business & Industrial
    273,965
    Health
    241,555
    People & Society
    221,499
    Arts & Entertainment
    201,379
    Sports
    160,281

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 20.1% of stores using Google Ads Pixel are in Unknown
    • 18.5% of stores using Google Ads Pixel are in United States
    • 4.9% of stores using Google Ads Pixel are in United Kingdom
    • 3.7% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    None
    911,020
    United States
    839,480
    United Kingdom
    222,935
    Brazil
    167,360
    Germany
    137,293
    Japan
    132,103
    India
    131,408
    Australia
    124,499
    Netherlands
    116,197
    France
    109,505

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.