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Ecommerce stores using Google Ads Pixel

Updated Nov 19 2021

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 572,701 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 572,701 ecommerce stores.

    • Installs for Google Ads Pixel increased 4.1% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 204.9% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    ZARA Official Website
    www.zara.com
    26
    2016/12/30
    Inspire Uplift
    www.inspireuplift.com
    38
    2018/04/06
    Beautylish
    www.beautylish.com
    63
    2016/12/30
    Gymshark US
    www.gymshark.com
    65
    2016/12/30
    ModCloth
    modcloth.com
    75
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Eurocycles.com
    eurocycles.be
    8,659,570
    2021/11/21
    Doutorize
    www.doutorize.com.br
    3,479,053
    2021/11/20
    120 ATHLETICS
    120athletics.it
    6,368,070
    2021/11/20
    Wnted Apparel
    www.wntedapparel.com
    893,677
    2021/11/20
    Realizzazione cucine in muratura
    cucemur.com
    3,480,636
    2021/11/20

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 48.7% of stores using Google Ads Pixel are on Shopify
    • 18.6% of stores using Google Ads Pixel are on WooCommerce
    • 12.5% of stores using Google Ads Pixel are on Custom Cart
    • 2.7% of stores using Google Ads Pixel are on Loja Integrada
    Top-level Domain
    Stores
    Shopify
    278,765
    WooCommerce
    106,326
    Custom Cart
    71,682
    Loja Integrada
    15,217
    Magento
    14,411
    PrestaShop
    13,583
    prom
    10,112
    Shoptet
    7,340
    OpenCart
    7,137
    BigCommerce
    5,232
    Wix
    4,880
    Cafe24
    4,331
    Mercado Shops
    4,092
    SHOPLINE
    3,838
    Shoper
    2,678
    Squarespace
    2,646
    Ecwid
    1,840
    BASE
    1,599
    Shopware
    1,496
    Shopmatic
    1,481

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 17.7% of stores using Google Ads Pixel sell Apparel products.
    • 10.4% of stores using Google Ads Pixel sell Home & Garden products.
    • 7.5% of stores using Google Ads Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    216,055
    Apparel
    101,287
    Home & Garden
    59,773
    Beauty & Fitness
    43,095
    Food & Drink
    29,154
    Health
    21,149
    Sports
    16,281
    People & Society
    16,199
    Business & Industrial
    13,923
    Autos & Vehicles
    11,799

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 26.8% of stores using Google Ads Pixel are in United States
    • 11.1% of stores using Google Ads Pixel are in Unknown
    • 7.3% of stores using Google Ads Pixel are in United Kingdom
    • 4.9% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    United States
    153,479
    None
    63,823
    United Kingdom
    42,061
    Brazil
    27,972
    Australia
    25,461
    Canada
    20,383
    Germany
    17,383
    Ukraine
    14,909
    India
    14,180
    France
    13,551

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Access Now

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    Have a look at these other reports to get a taste for what you can do with Store Leads.