Check out our Chrome Extension.

Ecommerce stores using Google Ads Pixel

Updated May 20 2022

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 1,004,971 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 1,004,971 ecommerce stores.

    • Installs for Google Ads Pixel increased 6.3% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 350.2% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    7
    2016/12/30
    Coca
    21
    2016/12/30
    Redbubble
    25
    2016/12/30
    www.nordstrom.ca
    27
    2019/03/22
    ZARA Official Website
    29
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    100Cento.it
    1,760,480
    2022/05/22
    Rising Woman
    3,485,292
    2022/05/22
    Ofori Beauty
    10,743,767
    2022/05/21
    NEWKLEINPARIS®
    7,531,863
    2022/05/21
    Made by Kihara Japan
    3,716,295
    2022/05/21

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 32.9% of stores using Google Ads Pixel are on Shopify
    • 21.3% of stores using Google Ads Pixel are on WooCommerce
    • 13.7% of stores using Google Ads Pixel are on Custom Cart
    • 5.9% of stores using Google Ads Pixel are on BASE
    Top-level Domain
    Stores
    331,136
    213,969
    137,556
    59,637
    32,180
    24,883
    20,270
    16,125
    15,383
    10,808
    10,331
    10,044
    8,235
    7,159
    6,178
    5,581
    5,445
    4,948

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 15.6% of stores using Google Ads Pixel sell Apparel products.
    • 9.5% of stores using Google Ads Pixel sell Home & Garden products.
    • 6.1% of stores using Google Ads Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    436,370
    156,289
    95,032
    46,193
    33,739
    24,606

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 21.2% of stores using Google Ads Pixel are in United States
    • 12.9% of stores using Google Ads Pixel are in Unknown
    • 9.0% of stores using Google Ads Pixel are in Japan
    • 5.6% of stores using Google Ads Pixel are in United Kingdom
    Country
    Stores
    213,371
    None
    129,973
    89,957
    53,258
    36,356
    32,150
    27,767
    21,564
    21,067

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.