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Ecommerce stores using Google Ads Pixel

Updated Mar 15 2024

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 1,303,669 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 1,303,669 ecommerce stores.

    • Installs for Google Ads Pixel decreased -0.1% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 7.1% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    4
    2016/12/30
    Etsy
    9
    2016/12/30
    Verizon
    14
    2016/12/30
    iStock
    23
    2016/12/30
    Shutterstock
    24
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Gà Vàng TV
    7,024,007
    2024/03/17
    Refurbished E
    6,751,895
    2024/03/17
    www.eenvillainspanje.nl
    7,030,186
    2024/03/17
    Life Cycle for Women
    10,440,108
    2024/03/17
    vyte.com.co
    2,358,433
    2024/03/17

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 26.3% of stores using Google Ads Pixel are on WooCommerce
    • 22.1% of stores using Google Ads Pixel are on Shopify
    • 14.6% of stores using Google Ads Pixel are on Custom Cart
    • 5.7% of stores using Google Ads Pixel are on BASE
    Top-level Domain
    Stores
    342,289
    287,557
    190,724
    73,840
    39,468
    34,173
    31,914
    23,069
    22,207
    19,661
    16,905
    11,649
    11,447
    11,080
    9,874
    8,213
    8,079

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 8.1% of stores using Google Ads Pixel sell Apparel products.
    • 7.4% of stores using Google Ads Pixel sell Home & Garden products.
    • 4.6% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    739,117
    105,406
    97,099
    59,790
    36,979
    24,265

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 17.5% of stores using Google Ads Pixel are in United States
    • 13.3% of stores using Google Ads Pixel are in Unknown
    • 8.2% of stores using Google Ads Pixel are in Japan
    • 7.4% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    227,646
    None
    173,512
    106,499
    96,223
    40,755
    37,671
    29,426
    27,748
    27,715

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.