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Ecommerce stores using Google Ads Pixel

Updated Sep 30 2022

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 1,147,756 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 1,147,756 ecommerce stores.

    • Installs for Google Ads Pixel increased 2.8% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 113.6% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    www.etsy.com
    3
    2016/12/30
    Hotstar
    www.hotstar.com
    20
    2016/12/30
    Mercado Livre Brasil
    www.mercadolivre.com.br
    21
    2016/12/30
    ZARA Official Website
    www.zara.com
    22
    2016/12/30
    1mg.com
    www.1mg.com
    23
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Brand Deals
    branddeals.co.za
    11,099,131
    2022/10/02
    Geneel uk
    www.geneel.com
    5,187,350
    2022/10/02
    The Priority Store
    store.priorityplastics.com
    2,659,202
    2022/10/02
    The Conversion Co.
    www.theconversion.co
    607,798
    2022/10/02
    www.dhuy.fun
    www.dhuy.fun
    10,543,150
    2022/10/02

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 30.1% of stores using Google Ads Pixel are on Shopify
    • 21.1% of stores using Google Ads Pixel are on WooCommerce
    • 13.7% of stores using Google Ads Pixel are on Custom Cart
    • 5.6% of stores using Google Ads Pixel are on BASE
    Top-level Domain
    Stores
    Shopify
    345,707
    WooCommerce
    241,622
    Custom Cart
    157,643
    BASE
    64,570
    Magento
    38,648
    PrestaShop
    27,438
    Mercado Shops
    26,751
    STORES
    19,818
    Cafe24
    17,503
    Loja Integrada
    16,908
    Menufy
    14,751
    Salla
    14,126
    TeeChip
    12,849
    prom
    10,834
    OpenCart
    10,086
    Shoptet
    9,020
    BigCommerce
    8,186
    Tray Commerce
    6,397
    SHOPLINE
    5,948
    Shopware
    5,784

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 13.8% of stores using Google Ads Pixel sell Apparel products.
    • 9.0% of stores using Google Ads Pixel sell Home & Garden products.
    • 5.6% of stores using Google Ads Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    526,937
    Apparel
    158,872
    Home & Garden
    103,071
    Beauty & Fitness
    63,835
    Food & Drink
    62,406
    Health
    36,140
    Business & Industrial
    30,453
    Sports
    26,804
    People & Society
    26,279
    Autos & Vehicles
    22,100

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 21.7% of stores using Google Ads Pixel are in United States
    • 11.6% of stores using Google Ads Pixel are in Unknown
    • 8.3% of stores using Google Ads Pixel are in Japan
    • 6.5% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    United States
    248,540
    None
    132,918
    Japan
    95,316
    Brazil
    74,221
    United Kingdom
    60,174
    Australia
    40,059
    Germany
    37,361
    Canada
    30,002
    France
    23,423
    India
    22,501

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.