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Ecommerce stores using Google Ads Pixel

Updated Mar 24 2023

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 1,219,379 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 1,219,379 ecommerce stores.

    • Installs for Google Ads Pixel increased 0.1% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 27.3% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    4
    2016/12/30
    Etsy
    www.etsy.com
    7
    2016/12/30
    www.nordstrom.com
    www.nordstrom.com
    13
    2016/12/30
    Shutterstock
    www.shutterstock.com
    18
    2016/12/30
    New York Post
    nypost.com
    20
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    zomigen
    fctln.shop
    5,726,925
    2023/03/26
    Splash7 Brindes
    splash7brindes.com.br
    10,093,779
    2023/03/26
    Tina Brunetti Art
    www.tinabrunettiart.com
    3,160,510
    2023/03/26
    Gráfica Pallas
    www.pallasgraf.com.br
    5,619,912
    2023/03/26
    Atenciosa
    www.atenciosa.com.br
    2,478,157
    2023/03/26

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 28.8% of stores using Google Ads Pixel are on Shopify
    • 22.2% of stores using Google Ads Pixel are on WooCommerce
    • 12.9% of stores using Google Ads Pixel are on Custom Cart
    • 5.3% of stores using Google Ads Pixel are on BASE
    Top-level Domain
    Stores
    Shopify
    350,885
    WooCommerce
    270,433
    Custom Cart
    157,602
    BASE
    64,170
    Magento
    37,773
    Mercado Shops
    30,985
    PrestaShop
    28,448
    STORES
    23,073
    Cafe24
    19,841
    OpenCart
    19,707
    Loja Integrada
    16,934
    Salla
    15,728
    Menufy
    15,591
    prom
    11,288
    Shoptet
    9,865
    SHOPLINE
    8,973
    BigCommerce
    8,777
    TeeChip
    8,527
    Shopware
    8,250
    Tray Commerce
    7,051

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 12.5% of stores using Google Ads Pixel sell Apparel products.
    • 8.6% of stores using Google Ads Pixel sell Home & Garden products.
    • 5.3% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    587,552
    Apparel
    152,074
    Home & Garden
    104,807
    Food & Drink
    64,366
    Beauty & Fitness
    64,133
    Health
    37,471
    Business & Industrial
    33,408
    Sports
    27,396
    People & Society
    27,230
    Autos & Vehicles
    23,496

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 20.7% of stores using Google Ads Pixel are in United States
    • 12.0% of stores using Google Ads Pixel are in Unknown
    • 8.3% of stores using Google Ads Pixel are in Japan
    • 7.0% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    United States
    252,875
    None
    145,846
    Japan
    100,996
    Brazil
    85,510
    United Kingdom
    62,272
    Australia
    40,799
    Germany
    38,937
    Canada
    30,291
    France
    24,713
    Netherlands
    24,690

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.