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Ecommerce stores using Google Ads Pixel

Updated Feb 6 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 4,483,548 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 4,483,548 ecommerce stores.

    • Installs for Google Ads Pixel increased 0.2% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 38.1% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Expedia Travel
    www.expedia.com
    13
    2016/12/30
    NHL.com
    www.nhl.com
    18
    2016/12/30
    Getty Images
    www.gettyimages.com
    21
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Generation trends
    generationtrends.shop
    3,814,786
    2026/02/08
    Maximus-babyfashion
    www.maximusbabyfashion.be
    8,159,002
    2026/02/08
    Concierge Health Pros
    annettephysicianassistant.com
    6,431,409
    2026/02/08
    studiobellabeleza.com.br
    studiobellabeleza.com.br
    6,692,433
    2026/02/08
    Products
    www.dias-products.de
    9,994,874
    2026/02/08

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 33.5% of stores using Google Ads Pixel are on WooCommerce
    • 22.8% of stores using Google Ads Pixel are on Shopify
    • 14.7% of stores using Google Ads Pixel are on Custom Cart
    • 2.8% of stores using Google Ads Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,502,802
    Shopify
    1,021,667
    Custom Cart
    657,624
    GoDaddy Online Store
    123,720
    PrestaShop
    69,461
    OpenCart
    68,126
    Squarespace
    64,900
    BASE
    60,688
    Magento
    56,880
    Ecwid
    51,375
    Tiendanube
    50,064
    Takeaway
    47,640
    Wix
    37,081
    Teachable
    34,698
    Cafe24
    24,354
    Odoo
    24,295
    Shoptet
    23,594
    Spring
    23,150
    prom
    23,027
    Color Me Shop
    22,319

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 13.8% of stores using Google Ads Pixel sell Apparel products.
    • 12.1% of stores using Google Ads Pixel sell Home & Garden products.
    • 9.1% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    742,891
    Apparel
    618,669
    Home & Garden
    542,418
    Food & Drink
    409,594
    Beauty & Fitness
    311,960
    Business & Industrial
    273,543
    Health
    242,276
    People & Society
    218,725
    Arts & Entertainment
    191,576
    Sports
    159,546

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 19.3% of stores using Google Ads Pixel are in Unknown
    • 18.8% of stores using Google Ads Pixel are in United States
    • 5.0% of stores using Google Ads Pixel are in United Kingdom
    • 3.6% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    None
    865,313
    United States
    844,614
    United Kingdom
    225,313
    Brazil
    160,399
    Germany
    137,193
    India
    128,609
    Australia
    124,550
    Japan
    123,720
    Netherlands
    116,157
    France
    110,019

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.