Ecommerce stores using Google Ads Pixel

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 4,579,563 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

• Google Ads Pixel usage on ecommerce stores
• Top stores using Google Ads Pixel
• Stores that have recently installed Google Ads Pixel
• Top ecommerce platforms for stores with Google Ads Pixel installed
• Top categories for stores with Google Ads Pixel installed
• Top countries for stores with Google Ads Pixel installed

Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 4,579,563 ecommerce stores.

• Installs for Google Ads Pixel decreased -0.5% quarter-over-quarter.
• Installs for Google Ads Pixel increased 5.3% year-over-year.

Top Stores using Google Ads Pixel

Here are the top 5 stores running Google Ads Pixel ordered by store rank.

Stores That Have Recently Installed Google Ads Pixel

Here are the stores that have installed Google Ads Pixel most recently.

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

• 32.8% of stores using Google Ads Pixel are on WooCommerce
• 23.6% of stores using Google Ads Pixel are on Shopify
• 13.7% of stores using Google Ads Pixel are on Custom Cart
• 3.8% of stores using Google Ads Pixel are on GoDaddy Online Store

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

• 13.7% of stores using Google Ads Pixel sell Apparel products.
• 12.2% of stores using Google Ads Pixel sell Home & Garden products.
• 9.1% of stores using Google Ads Pixel sell Food & Drink products.

Top Countries for stores using Google Ads Pixel

Here is the country platform breakdown for stores with Google Ads Pixel installed.

• 20.4% of stores using Google Ads Pixel are in United States
• 18.2% of stores using Google Ads Pixel are in Unknown
• 5.1% of stores using Google Ads Pixel are in United Kingdom
• 3.4% of stores using Google Ads Pixel are in Brazil

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Installed Apps
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce