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Ecommerce stores using Google Ads Pixel

Updated Nov 28 2025

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 4,591,866 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Top countries for stores with Google Ads Pixel installed

    • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 4,591,866 ecommerce stores.

    • Installs for Google Ads Pixel increased 3.5% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 58.2% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    6
    2016/12/30
    USA TODAY
    www.usatoday.com
    8
    2016/12/30
    Etsy
    www.etsy.com
    11
    2016/12/30
    Expedia Travel
    www.expedia.com
    14
    2016/12/30
    Verizon
    www.verizon.com
    18
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Snuggle Struggles
    www.snugglestruggles.com
    8,239,374
    2025/11/29
    ASHTREE
    www.treeofashes.com
    10,858,358
    2025/11/29
    www.drakkareshop.com
    www.drakkareshop.com
    2,639,901
    2025/11/29
    Clamfit
    clamfit.com
    8,224,368
    2025/11/29
    Radice
    radicefood.com
    5,916,860
    2025/11/29

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores with Google Ads Pixel installed.

    • 33.8% of stores using Google Ads Pixel are on WooCommerce
    • 22.0% of stores using Google Ads Pixel are on Shopify
    • 15.4% of stores using Google Ads Pixel are on Custom Cart
    • 2.8% of stores using Google Ads Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,552,224
    Shopify
    1,010,218
    Custom Cart
    709,243
    GoDaddy Online Store
    126,292
    PrestaShop
    71,742
    OpenCart
    70,618
    Squarespace
    64,464
    BASE
    63,118
    Magento
    59,327
    Tiendanube
    51,186
    Takeaway
    49,957
    Ecwid
    39,368
    Wix
    36,253
    Teachable
    34,577
    Spring
    26,706
    Cafe24
    23,630
    Odoo
    23,613
    Shoptet
    23,607
    prom
    23,252
    Color Me Shop
    22,823

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 14.0% of stores using Google Ads Pixel sell Apparel products.
    • 11.9% of stores using Google Ads Pixel sell Home & Garden products.
    • 9.1% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    763,265
    Apparel
    643,781
    Home & Garden
    546,752
    Food & Drink
    416,368
    Beauty & Fitness
    313,923
    Business & Industrial
    276,278
    Health
    243,275
    People & Society
    224,376
    Arts & Entertainment
    206,747
    Sports
    162,056

    Top Countries for stores using Google Ads Pixel

    Here is the country platform breakdown for stores with Google Ads Pixel installed.

    • 20.3% of stores using Google Ads Pixel are in Unknown
    • 18.5% of stores using Google Ads Pixel are in United States
    • 4.9% of stores using Google Ads Pixel are in United Kingdom
    • 3.8% of stores using Google Ads Pixel are in Brazil
    Country
    Stores
    None
    932,499
    United States
    848,594
    United Kingdom
    226,943
    Brazil
    174,333
    Germany
    138,881
    Japan
    134,054
    India
    131,363
    Australia
    125,823
    Netherlands
    116,593
    Canada
    110,960

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.