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The State of Cafe24 in 2025

Updated Jul 18 2025

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
Create a free account to get a feel for the data we provide.

Cafe24 Growth

At present, there are 108,102 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores decreased -0.6% quarter-over-quarter in 2025 Q2.
  • Cafe24 stores decreased -0% year-over-year in 2025 Q2.
Quarter
Active Stores
2021 Q3
130,106
2021 Q4
130,735
2022 Q1
118,562
2022 Q2
112,441
2022 Q3
236,427
2022 Q4
231,829
2023 Q1
221,431
2023 Q2
123,937
2023 Q3
116,362
2023 Q4
113,799
2024 Q1
109,638
2024 Q2
108,965
2024 Q3
108,426
2024 Q4
110,734
2025 Q1
112,760
2025 Q2
108,778
2025 Q3 (to date)
108,102
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3020,00040,00060,00080,000100,000120,000140,000160,000180,000200,000220,000240,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 40.1% of Cafe24 stores.
  • YouTube is used by 10.7% of Cafe24 stores.
  • Facebook is used by 8.9% of Cafe24 stores.
Type
Stores
Instagram
43,299
YouTube
11,587
Facebook
9,619
Twitter
1,339
LinkedIn
897
Tiktok
407
Pinterest
210
Facebook Group
37
WhatsApp
28
Soundcloud
13
Applemusic
3
Discord
2
Yelp
1

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 78% of Cafe24 stores provide a phone number on their website
  • 37% of Cafe24 stores have an email on their website
Type
Stores
Phone
84,715
Email
40,529

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 23.9% of Cafe24 stores sell Apparel products.
  • 6.1% of Cafe24 stores sell Beauty & Fitness products.
  • 4.3% of Cafe24 stores sell Home & Garden products.
ApparelBeauty & FitnessHome & GardenFood & DrinkHealthBusiness & IndustrialArts & EntertainmentSportsPeople & SocietyComputersPets & AnimalsConsumer Electronics

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 99.6% of Cafe24 stores are in Korea (the Republic of)
  • 0.3% of Cafe24 stores are in Japan
  • 0.1% of Cafe24 stores are in Vietnam
  • 0.0% of Cafe24 stores are in United States
Korea (the Republic of)

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 98.5% of Cafe24 stores have Unknown employees.
  • 0.6% of Cafe24 stores have 1 - 9 employees.
  • 0.3% of Cafe24 stores have 10 - 24 employees.
Employees
Stores
Unknown
106,514
1 - 9
600
10 - 24
317
25 - 49
196
50 - 99
148
100 - 249
157
250 - 999
114
1000 - 4999
42
5000+
14
Unknown

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 24.9% of Cafe24 stores sell 1 - 9 different products.
  • 10.7% of Cafe24 stores sell 100 - 249 different products.
  • 9.1% of Cafe24 stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
26,950
10 - 24
8,031
25 - 49
9,883
50 - 99
2,262
100 - 249
11,581
250 - 999
7,724
1000 - 4999
2,484
10000 - 24999
843
25000 - 99999
915
250000+
4,285
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999250000+

Top Technologies on Cafe24 Stores

We're tracking 110 different technologies that have 256,964 collective installs on Cafe24 stores.

  • KakaoTalk is used by 57.7% of Cafe24 stores.
  • Facebook Pixel is used by 28.2% of Cafe24 stores.
  • YouTube Player is used by 24.8% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Top Shipping Carriers Used By Cafe24 Stores

  • Japan Post is used by 0.4% of Cafe24 stores.
  • UPS is used by 0.1% of Cafe24 stores.
  • Fedex is used by 0.1% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
Japan Post
420
UPS
84
Fedex
67
USPS
63
DHL
19
Sagawa Express
16
Yamato Transport
8
SF Express
6
ORLEN
2
TNT
1

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.9% of Cafe24 stores have a .com domain.
  • 36.0% of Cafe24 stores have a .co.kr domain.
  • 13.0% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
45,337
.co.kr
38,869
.kr
14,048
.shop
4,082
.net
1,942
.store
1,859
.jp
319
.or.kr
236
.biz
129
.org
106
.com.co.kr.kr.shop.net.store

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
JYP SHOP
14,380
2022/07/15
T1
26,899
2021/07/16
Jolse
30,461
2016/12/30
MARGESHERWOOD
32,967
2016/12/30
STAND OIL
34,412
2021/08/13

New Cafe24 Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
everaward.com
2,173,587
2025/07/18
www.gsik.kro.kr
2,175,338
2025/07/18
minwheegold
3,290,533
2025/07/18
www.gaemizib.kr
3,293,508
2025/07/18
poongchasa.com
3,367,738
2025/07/18

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 227 merchants from competitive ecommerce platforms.

Platform
Stores
52
26
18
15
I'm WebNHN GodoCustom CartShopifyWooCommerceWixsixshopMakeShopecbeing

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
gamewoori.com
120,750
Custom Cart
2025/07/09
TIRTIR
181,561
NHN Godo
2025/06/29
CHERRYKOKO
227,487
MakeShop
2025/05/04
FORHAIR Hair Transplant Korea Asia HQ
284,517
NHN Godo
2025/06/22
loftshop.co.kr
496,581
NHN Godo
2025/06/01

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 286 merchants to competitive platforms.

Platform
Stores
134
37
2
1
I'm WebCustom CartShopifyWooCommerceNHN Godo

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
AMUSE GLOBAL
171,513
Shopify
2025/05/17
GOONGBE
931,854
Shopify
2025/06/21
IM OLOLA
989,108
Shopify
2025/06/03
kaesun.com
1,196,430
Custom Cart
2025/07/13
Janibell
1,388,582
I'm Web
2025/05/01

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Cafe24 stores, create a free account and have a look for yourself.