The State of Cafe24 in 2023

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

• Cafe24 growth
• Social media usage on Cafe24 stores
• Contact information on Cafe24 stores
• Top categories for Cafe24 stores
• Top countries for Cafe24 stores
• Number of employees for Cafe24 stores
• Number of products sold for Cafe24 stores
• Top Cafe24 technologies
• Top Shipping Carriers used by Cafe24 stores
• Cafe24 store top-level domain distribution
• Top Cafe24 stores
• New Cafe24 stores
• Stores switching to Cafe24 from other platforms
• Stores switching from Cafe24 to other platforms

Cafe24 Growth

At present, there are 120,166 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

• Cafe24 stores increased 8.9% quarter-over-quarter in 2023 Q3.
• Cafe24 stores increased 95% year-over-year in 2023 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 35.3% of Cafe24 stores.
• Facebook is used by 9.8% of Cafe24 stores.
• YouTube is used by 5.2% of Cafe24 stores.

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 75% of Cafe24 stores provide a phone number on their website
• 33% of Cafe24 stores have an email on their website

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

• 1.4% of Cafe24 stores sell Apparel products.
• 0.8% of Cafe24 stores sell Beauty & Fitness products.
• 0.3% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

• 99.5% of Cafe24 stores are in Korea (the Republic of)
• 0.3% of Cafe24 stores are in Japan
• 0.1% of Cafe24 stores are in Vietnam
• 0.0% of Cafe24 stores are in Philippines

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

• 98.7% of Cafe24 stores have Unknown employees.
• 0.5% of Cafe24 stores have 1 - 9 employees.
• 0.3% of Cafe24 stores have 10 - 24 employees.

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

• 20.2% of Cafe24 stores sell 1 - 9 different products.
• 11.8% of Cafe24 stores sell 100 - 249 different products.
• 10.2% of Cafe24 stores sell 25 - 49 different products.

Top Technologies on Cafe24 Stores

We're tracking 93 different technologies that have 237,620 collective installs on Cafe24 stores.

• KakaoTalk is used by 48.3% of Cafe24 stores.
• Facebook Pixel is used by 23.6% of Cafe24 stores.
• YouTube Player is used by 23.5% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Top Shipping Carriers Used By Cafe24 Stores

• Japan Post is used by 0.4% of Cafe24 stores.
• Fedex is used by 0.1% of Cafe24 stores.
• UPS is used by 0.1% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 41.0% of Cafe24 stores have a .com domain.
• 36.1% of Cafe24 stores have a .co.kr domain.
• 12.3% of Cafe24 stores have a .kr domain.

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 210 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 213 merchants to competitive platforms.

Here are the top Cafe24 stores that have recently changed to a competitive platform.

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