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The State of Cafe24 in 2022

Updated Sep 16 2022

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
Create a free account to get a feel for the data we provide.

Cafe24 Growth

At present, there are 236,380 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 1.2% quarter-over-quarter in 2022 Q2.
  • Cafe24 stores increased 93% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
546
2017 Q2
1,122
2017 Q3
398
2017 Q4
217
2018 Q1
747
2018 Q2
14,120
2018 Q3
6,563
2018 Q4
32,031
2019 Q1
5,056
2019 Q2
4,335
2019 Q3
3,519
2019 Q4
3,506
2020 Q1
4,663
2020 Q2
3,202
2020 Q3
2,516
2020 Q4
9,131
2021 Q1
6,871
2021 Q2
5,952
2021 Q3
90,005
2021 Q4
7,598
2022 Q1
2,572
2022 Q2
2,486
2022 Q3 (to date)
23,617
Cumulative Stores by Quarter

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 31.5% of Cafe24 stores.
  • Facebook is used by 11.5% of Cafe24 stores.
  • YouTube is used by 5.3% of Cafe24 stores.
Type
Stores
Instagram
74,379
Facebook
27,145
YouTube
12,484
Twitter
2,511
LinkedIn
751
Pinterest
528
Tiktok
334
Facebook Group
108
Yelp
2

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 72% of Cafe24 stores provide a phone number on their website
  • 32% of Cafe24 stores have an email on their website
Type
Stores
Phone
170,937
Email
75,020

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 1.0% of Cafe24 stores sell Apparel products.
  • 0.7% of Cafe24 stores sell Beauty & Fitness products.
  • 0.2% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 99.6% of Cafe24 stores are in Korea (the Republic of)
  • 0.2% of Cafe24 stores are in Japan
  • 0.1% of Cafe24 stores are in Vietnam
  • 0.1% of Cafe24 stores are in India
Country
Stores
390
240
139
8
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 0.3% of Cafe24 stores have 1 - 9 employees.
  • 0.2% of Cafe24 stores have 10 - 24 employees.
  • 0.1% of Cafe24 stores have 100 - 249 employees.
Employees
Stores
1 - 9
677
10 - 24
523
25 - 49
280
50 - 99
217
100 - 249
311
250 - 999
165
1000 - 4999
50
5000+
9

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 4.3% of Cafe24 stores sell 100 - 249 different products.
  • 3.0% of Cafe24 stores sell 25 - 49 different products.
  • 2.9% of Cafe24 stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
6,262
10 - 24
4,890
25 - 49
7,041
50 - 99
1,902
100 - 249
10,119
250 - 999
6,749
1000 - 4999
2,226
5000 - 9999
690
10000 - 24999
864
25000 - 99999
364

Top Technologies on Cafe24 Stores

We're tracking 70 different technologies that have 216,545 collective installs on Cafe24 stores.

  • Facebook Pixel is used by 22.0% of Cafe24 stores.
  • YouTube Player is used by 18.0% of Cafe24 stores.
  • Google Tag Manager is used by 14.8% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
6,527
5,158
4,387

Top Shipping Carriers Used By Cafe24 Stores

  • Japan Post is used by 0.3% of Cafe24 stores.
  • UPS is used by 0.0% of Cafe24 stores.
  • Fedex is used by 0.0% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
Japan Post
640
UPS
118
Fedex
106
USPS
93
Sagawa Express
60
DHL
33
Yamato Transport
21
SF Express
7
Aramex
7
TNT
4

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 42.2% of Cafe24 stores have a .com domain.
  • 38.5% of Cafe24 stores have a .co.kr domain.
  • 11.6% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
99,786
.co.kr
91,034
.kr
27,314
.shop
7,884
.net
5,577
.jp
689
.or.kr
606
.cn
344
.org
319
.biz
314

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
Jolse
4,753
2016/12/30
STYLENANDA
6,674
2016/12/30
STYLENANDA
6,675
2016/12/30
Chuu & Co.
9,475
2016/12/30
러블리 핫핑 ♥ HOTPING
11,626
2016/12/30

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
진짜밥.com
1,333,267
2022/09/16
petitcochon.kr
5,488,857
2022/09/16
gianttourlist.com
5,498,795
2022/09/16
ukkorea.net
5,522,991
2022/09/16
rossini.co.kr
7,871,749
2022/09/16

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 315 merchants from competitive ecommerce platforms.

Platform
Stores
122
33
25
24

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
lashevan.com
59,452
Custom Cart
2022/08/11
www.lashevan.com
59,453
Custom Cart
2022/08/11
Magazine B
204,474
WooCommerce
2022/07/06
littlesistersfurniture.com
347,764
NHN Godo
2022/09/05
GAYEON LEE
390,911
Wix
2022/07/09

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 225 merchants to competitive platforms.

Platform
Stores
75
31
16
2
1

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
MOOMOOZ
95,490
Custom Cart
2022/08/24
텐마인즈(10minds)
194,759
MakeShop
2022/07/12
byolivia.co.kr
575,071
Custom Cart
2022/07/25
DUZ Dryer
683,157
Shopify
2022/09/01
www.jennyhouse.com
703,214
I'm Web
2022/07/19

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Cafe24 stores, create a free account and have a look for yourself.