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The State of Cafe24 in 2023

Updated Jan 27 2023

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
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Cafe24 Growth

At present, there are 221,048 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 3.7% quarter-over-quarter in 2022 Q4.
  • Cafe24 stores increased 19% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
529
2017 Q2
1,082
2017 Q3
391
2017 Q4
217
2018 Q1
709
2018 Q2
13,304
2018 Q3
6,197
2018 Q4
28,820
2019 Q1
4,687
2019 Q2
3,965
2019 Q3
3,291
2019 Q4
2,894
2020 Q1
4,328
2020 Q2
3,071
2020 Q3
2,271
2020 Q4
7,080
2021 Q1
6,160
2021 Q2
5,565
2021 Q3
78,147
2021 Q4
5,002
2022 Q1
2,397
2022 Q2
2,421
2022 Q3
23,025
2022 Q4
7,737
2023 Q1 (to date)
2,300
Cumulative Stores by Quarter

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 33.6% of Cafe24 stores.
  • Facebook is used by 12.1% of Cafe24 stores.
  • YouTube is used by 5.8% of Cafe24 stores.
Type
Stores
Instagram
74,270
Facebook
26,834
YouTube
12,823
Twitter
2,405
LinkedIn
1,220
Pinterest
500
Tiktok
268
Facebook Group
101
Yelp
2

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 73% of Cafe24 stores provide a phone number on their website
  • 33% of Cafe24 stores have an email on their website
Type
Stores
Phone
160,924
Email
72,046
WhatsApp
31

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 1.0% of Cafe24 stores sell Apparel products.
  • 0.7% of Cafe24 stores sell Beauty & Fitness products.
  • 0.2% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 99.5% of Cafe24 stores are in Korea (the Republic of)
  • 0.2% of Cafe24 stores are in Japan
  • 0.1% of Cafe24 stores are in Vietnam
  • 0.1% of Cafe24 stores are in India
Country
Stores
418
229
150
7
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 0.4% of Cafe24 stores have 1 - 9 employees.
  • 0.2% of Cafe24 stores have 10 - 24 employees.
  • 0.2% of Cafe24 stores have 25 - 49 employees.
Employees
Stores
1 - 9
798
10 - 24
517
25 - 49
335
50 - 99
207
100 - 249
323
250 - 999
178
1000 - 4999
50
5000+
15

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 20.8% of Cafe24 stores sell 1 - 9 different products.
  • 14.5% of Cafe24 stores sell 100 - 249 different products.
  • 12.9% of Cafe24 stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
46,022
10 - 24
25,222
25 - 49
28,450
50 - 99
6,508
100 - 249
31,952
250 - 999
19,379
1000 - 4999
5,816
5000 - 9999
1,818
10000 - 24999
2,283
25000 - 99999
967

Top Technologies on Cafe24 Stores

We're tracking 70 different technologies that have 461,644 collective installs on Cafe24 stores.

  • Zendesk is used by 99.5% of Cafe24 stores.
  • Facebook Pixel is used by 23.6% of Cafe24 stores.
  • YouTube Player is used by 18.3% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
219,888
9,027
5,497

Top Shipping Carriers Used By Cafe24 Stores

  • Japan Post is used by 0.3% of Cafe24 stores.
  • UPS is used by 0.1% of Cafe24 stores.
  • Fedex is used by 0.1% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
Japan Post
657
UPS
121
Fedex
113
USPS
100
Sagawa Express
65
DHL
31
Yamato Transport
20
SF Express
7
Aramex
7
New Zealean Post
4

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.9% of Cafe24 stores have a .com domain.
  • 38.7% of Cafe24 stores have a .co.kr domain.
  • 11.8% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
92,724
.co.kr
85,524
.kr
26,137
.shop
7,130
.net
5,150
.jp
687
.or.kr
513
.cn
307
.biz
283
.org
276

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
Jolse
10,740
2016/12/30
ADERERROR
15,030
2016/12/30
3CE│STYLENANDA
24,168
2018/11/16
Korea Cosmetic No.1 Website
26,861
2017/02/24
Korea Cosmetic No.1 Website
26,862
2016/12/30

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
en.lifeworkstore.co.kr
1,470,156
2023/01/27
FIFTY POT
2,824,041
2023/01/27
littletiger.co.kr
3,284,789
2023/01/27
www.sevenbrau.com
3,580,305
2023/01/27
mizcook.co.kr
4,182,102
2023/01/27

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 266 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
NOS7
166,142
I'm Web
2023/01/09
www.getrael.co.kr
439,887
sixshop
2023/01/09
makejungle.co.kr
557,605
I'm Web
2023/01/09
haan.com
593,949
NHN Godo
2023/01/09
haime
636,995
sixshop
2022/12/12

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 210 merchants to competitive platforms.

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
adventurekorea.com
216,589
WooCommerce
2022/11/18
jiha-mall.kr
386,080
Custom Cart
2022/11/08
Kmall Phillippines Experience Korea
447,272
Custom Cart
2023/01/12
oxygenceuticals.com
686,968
WooCommerce
2022/12/26
WONTECH 원텍
703,506
I'm Web
2022/11/10

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Cafe24 stores, create a free account and have a look for yourself.