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The State of Cafe24 in 2024

Updated Jul 12 2024

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
Create a free account to get a feel for the data we provide.

Cafe24 Growth

At present, there are 108,784 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 6.6% quarter-over-quarter in 2024 Q2.
  • Cafe24 stores increased 34% year-over-year in 2024 Q2.
Quarter
Active Stores
2021 Q3
130,106
2021 Q4
130,735
2022 Q1
118,562
2022 Q2
112,441
2022 Q3
236,427
2022 Q4
231,829
2023 Q1
221,431
2023 Q2
123,937
2023 Q3
116,362
2023 Q4
113,799
2024 Q1
109,638
2024 Q2
108,965
2024 Q3 (to date)
108,784
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 38.4% of Cafe24 stores.
  • Facebook is used by 9.9% of Cafe24 stores.
  • YouTube is used by 8.4% of Cafe24 stores.
Type
Stores
Instagram
41,811
Facebook
10,752
YouTube
9,140
Twitter
1,234
LinkedIn
759
Tiktok
306
Pinterest
238
Facebook Group
44
WhatsApp
29
Yelp
2

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Cafe24 stores provide a phone number on their website
  • 35% of Cafe24 stores have an email on their website
Type
Stores
Phone
81,346
Email
37,954

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 1.4% of Cafe24 stores sell Apparel products.
  • 0.8% of Cafe24 stores sell Beauty & Fitness products.
  • 0.3% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 99.5% of Cafe24 stores are in Korea (the Republic of)
  • 0.3% of Cafe24 stores are in Japan
  • 0.0% of Cafe24 stores are in Vietnam
  • 0.0% of Cafe24 stores are in Philippines

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 98.7% of Cafe24 stores have Unknown employees.
  • 0.5% of Cafe24 stores have 1 - 9 employees.
  • 0.2% of Cafe24 stores have 10 - 24 employees.
Employees
Stores
Unknown
107,356
1 - 9
571
10 - 24
264
25 - 49
165
50 - 99
131
100 - 249
155
250 - 999
98
1000 - 4999
34
5000+
10

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 18.7% of Cafe24 stores sell 1 - 9 different products.
  • 11.9% of Cafe24 stores sell 100 - 249 different products.
  • 9.9% of Cafe24 stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
20,354
10 - 24
9,337
25 - 49
10,804
50 - 99
2,632
100 - 249
12,966
250 - 999
8,082
1000 - 4999
2,403
5000 - 9999
738
10000 - 24999
869
25000 - 99999
365

Top Technologies on Cafe24 Stores

We're tracking 107 different technologies that have 258,205 collective installs on Cafe24 stores.

  • KakaoTalk is used by 53.1% of Cafe24 stores.
  • Facebook Pixel is used by 27.1% of Cafe24 stores.
  • YouTube Player is used by 24.2% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
57,778
15,343
10,572

Top Shipping Carriers Used By Cafe24 Stores

  • Japan Post is used by 0.4% of Cafe24 stores.
  • UPS is used by 0.1% of Cafe24 stores.
  • Fedex is used by 0.1% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
Japan Post
428
UPS
65
Fedex
64
USPS
62
DHL
23
Sagawa Express
19
Yamato Transport
10
ORLEN
5
SF Express
4
Correos
1

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.1% of Cafe24 stores have a .com domain.
  • 35.8% of Cafe24 stores have a .co.kr domain.
  • 12.5% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
44,675
.co.kr
38,923
.kr
13,568
.shop
5,146
.store
2,358
.net
2,053
.jp
318
.or.kr
301
.biz
128
.org
115

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
JYP SHOP
11,783
2022/07/15
Jolse
15,043
2016/12/30
3CE│STYLENANDA
28,465
2018/11/16
Sound Wave Co.,Ltd
29,897
2016/12/30
T1
35,481
2021/07/16

New Cafe24 Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.곤충하모니.com
2,245,782
2024/07/12
KPRINT
3,337,463
2024/07/12
NK�어
3,392,988
2024/07/12
www.jglove.kr
3,490,588
2024/07/12
natus.co.kr
3,629,246
2024/07/12

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 261 merchants from competitive ecommerce platforms.

Platform
Stores
48
30
25
17
11

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
REIKE NEN
116,401
Shopify
2024/07/10
goldgold.co.kr
228,760
NHN Godo
2024/06/03
kipling.co.kr
279,665
Magento
2024/06/07
oioicollection.com
326,227
Custom Cart
2024/06/11
�국제약 공�몰 DK SHOP
340,106
NHN Godo
2024/04/22

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 254 merchants to competitive platforms.

Platform
Stores
119
16
11

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
yeseyesee®
327,392
Shopify
2024/05/28
kocem.or.kr
465,811
Custom Cart
2024/06/21
airportusim.com
621,184
NHN Godo
2024/06/19
LAB101
1,089,121
NHN Godo
2024/07/08
LAB101
1,089,122
NHN Godo
2024/07/04

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Cafe24 stores, create a free account and have a look for yourself.