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The State of Cafe24 in 2023

Updated Dec 1 2023

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
Create a free account to get a feel for the data we provide.

Cafe24 Growth

At present, there are 120,166 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 8.9% quarter-over-quarter in 2023 Q3.
  • Cafe24 stores increased 95% year-over-year in 2023 Q3.
Quarter
Active Stores
2021 Q3
130,106
2021 Q4
130,735
2022 Q1
118,562
2022 Q2
112,441
2022 Q3
236,427
2022 Q4
231,829
2023 Q1
221,431
2023 Q2
123,937
2023 Q3
116,362
2023 Q4 (to date)
120,166
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 35.3% of Cafe24 stores.
  • Facebook is used by 9.8% of Cafe24 stores.
  • YouTube is used by 5.2% of Cafe24 stores.
Type
Stores
Instagram
42,405
Facebook
11,798
YouTube
6,237
Twitter
959
LinkedIn
765
Pinterest
235
Tiktok
223
Facebook Group
44
WhatsApp
26
Yelp
1

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Cafe24 stores provide a phone number on their website
  • 33% of Cafe24 stores have an email on their website
Type
Stores
Phone
90,363
Email
39,881

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 1.4% of Cafe24 stores sell Apparel products.
  • 0.8% of Cafe24 stores sell Beauty & Fitness products.
  • 0.3% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 99.5% of Cafe24 stores are in Korea (the Republic of)
  • 0.3% of Cafe24 stores are in Japan
  • 0.1% of Cafe24 stores are in Vietnam
  • 0.0% of Cafe24 stores are in Philippines

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 98.7% of Cafe24 stores have Unknown employees.
  • 0.5% of Cafe24 stores have 1 - 9 employees.
  • 0.3% of Cafe24 stores have 10 - 24 employees.
Employees
Stores
Unknown
118,652
1 - 9
554
10 - 24
329
25 - 49
179
50 - 99
140
100 - 249
147
250 - 999
113
1000 - 4999
37
5000+
15

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 20.2% of Cafe24 stores sell 1 - 9 different products.
  • 11.8% of Cafe24 stores sell 100 - 249 different products.
  • 10.2% of Cafe24 stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
24,308
10 - 24
11,046
25 - 49
12,204
50 - 99
2,903
100 - 249
14,228
250 - 999
8,583
1000 - 4999
2,450
5000 - 9999
763
10000 - 24999
884
25000 - 99999
375

Top Technologies on Cafe24 Stores

We're tracking 93 different technologies that have 237,620 collective installs on Cafe24 stores.

  • KakaoTalk is used by 48.3% of Cafe24 stores.
  • Facebook Pixel is used by 23.6% of Cafe24 stores.
  • YouTube Player is used by 23.5% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
57,996
13,703
8,186

Top Shipping Carriers Used By Cafe24 Stores

  • Japan Post is used by 0.4% of Cafe24 stores.
  • Fedex is used by 0.1% of Cafe24 stores.
  • UPS is used by 0.1% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
Japan Post
465
Fedex
65
UPS
61
USPS
51
Sagawa Express
25
DHL
21
Yamato Transport
13
ORLEN
6
SF Express
4
New Zealean Post
1

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.0% of Cafe24 stores have a .com domain.
  • 36.1% of Cafe24 stores have a .co.kr domain.
  • 12.3% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
49,223
.co.kr
43,428
.kr
14,729
.shop
5,808
.store
2,353
.net
2,306
.jp
344
.or.kr
301
.biz
151
.org
132

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
ADERERROR
7,238
2016/12/30
Jolse
10,346
2016/12/30
JYP SHOP
12,446
2022/07/15
SPAO: Photographic Arts Centre
18,412
2016/12/30
3CE│STYLENANDA
21,764
2018/11/16

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Soohyang
1,707,797
2023/12/01
배드블러드 BADBLOOD
1,733,199
2023/12/01
japan.korea-pack.kr
1,747,264
2023/12/01
GLOBAL ULKIN
1,768,704
2023/12/01
D!scosalon
1,794,339
2023/12/01

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 210 merchants from competitive ecommerce platforms.

Platform
Stores
41
23
18
16
11

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
isntree.com
24,742
MakeShop
2023/11/20
medihealshop.com
133,517
NHN Godo
2023/10/10
OJOS 오호스
156,617
sixshop
2023/11/20
beautyofjoseon.co.kr
238,851
Shopify
2023/11/08
THENCE
239,366
NHN Godo
2023/11/06

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 213 merchants to competitive platforms.

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
TIAM
180,098
Shopify
2023/09/21
hince
197,502
Future Shop
2023/11/06
TOUT Y EST
228,599
Shopify
2023/10/20
dasique
511,119
Shopify
2023/11/14
mdspick.co.kr
1,096,487
Custom Cart
2023/11/25

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Cafe24 stores, create a free account and have a look for yourself.