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The State of Cafe24 in 2022

Updated May 20 2022

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
Create a free account to get a feel for the data we provide.

Cafe24 Growth

At present, there are 115,226 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 2.1% quarter-over-quarter in 2022 Q1.
  • Cafe24 stores increased 287% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
190
2017 Q2
946
2017 Q3
301
2017 Q4
135
2018 Q1
504
2018 Q2
2,433
2018 Q3
1,304
2018 Q4
8,439
2019 Q1
1,420
2019 Q2
1,396
2019 Q3
1,067
2019 Q4
958
2020 Q1
1,083
2020 Q2
996
2020 Q3
1,039
2020 Q4
2,340
2021 Q1
1,852
2021 Q2
1,803
2021 Q3
74,874
2021 Q4
5,622
2022 Q1
2,345
2022 Q2 (to date)
1,133
Cumulative Stores by Quarter

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 27.6% of Cafe24 stores.
  • Facebook is used by 10.1% of Cafe24 stores.
  • YouTube is used by 4.3% of Cafe24 stores.
Type
Stores
Instagram
31,751
Facebook
11,618
YouTube
4,928
Twitter
1,028
Pinterest
214
LinkedIn
128
Tiktok
82
Facebook Group
47
Yelp
1

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 72% of Cafe24 stores provide a phone number on their website
  • 31% of Cafe24 stores have an email on their website
Type
Stores
Phone
83,374
Email
36,093

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 1.5% of Cafe24 stores sell Apparel products.
  • 0.8% of Cafe24 stores sell Beauty & Fitness products.
  • 0.3% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 99.4% of Cafe24 stores are in Korea (the Republic of)
  • 0.2% of Cafe24 stores are in Japan
  • 0.1% of Cafe24 stores are in Vietnam
  • 0.1% of Cafe24 stores are in India
Country
Stores
278
133
126
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 0.1% of Cafe24 stores have 1 - 9 employees.
  • 0.0% of Cafe24 stores have 10 - 24 employees.
  • 0.0% of Cafe24 stores have 50 - 99 employees.
Employees
Stores
1 - 9
64
10 - 24
27
25 - 49
7
50 - 99
8
100 - 249
1
250 - 999
6
1000 - 4999
4

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 1.5% of Cafe24 stores sell 100 - 249 different products.
  • 1.4% of Cafe24 stores sell 250 - 999 different products.
  • 0.7% of Cafe24 stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
541
10 - 24
451
25 - 49
833
50 - 99
274
100 - 249
1,748
250 - 999
1,605
1000 - 4999
780
5000 - 9999
300
10000 - 24999
375
25000 - 99999
208

Top Technologies on Cafe24 Stores

We're tracking 63 different technologies that have 86,852 collective installs on Cafe24 stores.

  • Facebook Pixel is used by 18.7% of Cafe24 stores.
  • YouTube Player is used by 16.7% of Cafe24 stores.
  • Google Tag Manager is used by 12.1% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
2,506
2,181
490

Top Shipping Carriers Used By Cafe24 Stores

  • Japan Post is used by 0.4% of Cafe24 stores.
  • Fedex is used by 0.1% of Cafe24 stores.
  • UPS is used by 0.0% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
Japan Post
419
Fedex
68
UPS
55
USPS
46
Sagawa Express
28
DHL
18
Yamato Transport
12
SF Express
6
TNT
2
New Zealean Post
1

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 45.3% of Cafe24 stores have a .com domain.
  • 36.3% of Cafe24 stores have a .co.kr domain.
  • 10.1% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
52,197
.co.kr
41,824
.kr
11,637
.shop
4,517
.net
2,686
.jp
305
.or.kr
285
.biz
161
.org
161
.cn
145

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
Jolse
5,474
2016/12/30
STYLENANDA
6,855
2016/12/30
black-up.kr
7,628
2018/06/15
3CE│STYLENANDA
9,412
2018/11/16
ADERERROR
10,040
2016/12/30

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
une-kr.com
2,691,518
2022/05/20
drlohas.kr
3,415,331
2022/05/20
bangbangmall.com
4,993,755
2022/05/20
konc.kr
5,457,332
2022/05/20
monstermobile.co.kr
6,064,944
2022/05/20

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 187 merchants from competitive ecommerce platforms.

Platform
Stores
29
20
18
16

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
whatbaseball
89,383
NHN Godo
2022/03/21
MOOHONG 무�
380,482
Wix
2022/03/24
sleek.kr
447,840
I'm Web
2022/03/14
www.mineralbio.co.kr
633,743
Custom Cart
2022/04/19
베리�(BERRISOM)
639,179
MakeShop
2022/02/28

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 234 merchants to competitive platforms.

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
WITHMUU
75,690
NHN Godo
2022/04/12
bombommat.com
580,463
I'm Web
2022/05/04
Pepperoni Seoul
784,131
I'm Web
2022/03/17
탈모샴푸.kr
821,260
I'm Web
2022/04/25
fontlab.kr
834,036
WooCommerce
2022/03/26

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Cafe24 stores, create a free account and have a look for yourself.