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The State of Cafe24 in 2021

Updated Sep 17 2021

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
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Cafe24 Growth

At present, there are 129,806 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 5.7% quarter-over-quarter in 2021 Q2.
  • Cafe24 stores increased 30% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
213
2017 Q2
1,004
2017 Q3
311
2017 Q4
146
2018 Q1
545
2018 Q2
2,717
2018 Q3
1,474
2018 Q4
9,261
2019 Q1
2,706
2019 Q2
1,553
2019 Q3
1,275
2019 Q4
1,292
2020 Q1
1,359
2020 Q2
1,088
2020 Q3
1,149
2020 Q4
2,855
2021 Q1
2,513
2021 Q2
1,986
2021 Q3 (to date)
93,186
Cumulative Stores by Quarter

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 23.8% of Cafe24 stores.
  • Facebook is used by 9.3% of Cafe24 stores.
  • YouTube is used by 3.1% of Cafe24 stores.
Type
Stores
Instagram
30,835
Facebook
12,102
YouTube
4,060
Twitter
1,032
Pinterest
234
Facebook Group
59
Tiktok
56
LinkedIn
29

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Cafe24 stores provide a phone number on their website
  • 26% of Cafe24 stores have an email on their website
Type
Stores
Phone
87,093
Email
33,751

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 0.7% of Cafe24 stores sell Apparel products.
  • 0.6% of Cafe24 stores sell Beauty & Fitness products.
  • 0.1% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 95.8% of Cafe24 stores are in Korea (the Republic of)
  • 0.1% of Cafe24 stores are in Japan
  • 0.0% of Cafe24 stores are in Vietnam
  • 0.0% of Cafe24 stores are in Philippines

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 0.0% of Cafe24 stores have 100 - 249 employees.
Employees
Stores
100 - 249
1

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 0.7% of Cafe24 stores sell 250 - 999 different products.
  • 0.6% of Cafe24 stores sell 100 - 249 different products.
  • 0.4% of Cafe24 stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
240
10 - 24
173
25 - 49
352
50 - 99
111
100 - 249
837
250 - 999
914
1000 - 4999
477
5000 - 9999
188
10000 - 24999
248
25000 - 99999
148

Top Technologies on Cafe24 Stores

We're tracking 49 different technologies that have 72,849 collective installs on Cafe24 stores.

  • Facebook Pixel is used by 15.3% of Cafe24 stores.
  • YouTube Player is used by 15.0% of Cafe24 stores.
  • Google Tag Manager is used by 9.8% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
2,482
1,980
1,440

Top Shipping Carriers Used By Cafe24 Stores

  • UPS is used by 0.7% of Cafe24 stores.
  • Japan Post is used by 0.2% of Cafe24 stores.
  • Fedex is used by 0.0% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
UPS
953
Japan Post
234
Fedex
52
USPS
43
DHL
29
Sagawa Express
25
Yamato Transport
10
SF Express
6
TNT
2
New Zealean Post
1

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 43.8% of Cafe24 stores have a .com domain.
  • 36.2% of Cafe24 stores have a .co.kr domain.
  • 11.0% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
56,846
.co.kr
46,930
.kr
14,265
.shop
5,219
.net
3,480
.or.kr
537
.org
350
.jp
258
.biz
214
.cn
158

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
스타일난다 | 3CE
7,353
2016/12/30
Cafe24(カフェ24)
9,405
2019/03/01
러블리 핫핑 ♥ HOTPING
11,103
2016/12/30
pmi-korea.com
14,668
2021/08/06
안다르
17,423
2017/06/30

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
기본 레이아웃
653,847
2021/09/17
www.rmawjdfood.co.kr
1,770,398
2021/09/17
FENNEC
1,940,865
2021/09/17
플레져랩 | 기쁨연구소
1,961,350
2021/09/17
WAKEMAKE
2,071,412
2021/09/17

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 15,483 merchants from competitive ecommerce platforms.

Platform
Stores
15,437
16
2
1

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
스타일난다 | 3CE
7,353
Custom Cart
2021/08/11
러블리 핫핑 ♥ HOTPING
11,103
Custom Cart
2021/08/11
안다르
17,423
Custom Cart
2021/08/11
dickiesmall.co.kr
18,109
Custom Cart
2021/08/11
"일상에 감성을 더하다" 드파운드
18,358
Custom Cart
2021/08/12

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 133 merchants to competitive platforms.

Platform
Stores
31
15
1

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
FEMMUE
199,755
I'm Web
2021/09/18
DEAR DAHLIA
390,366
Shopify
2021/09/03
bronine
397,442
Shopify
2021/08/27
BIKER STARLET
1,102,946
sixshop
2021/09/14
Life Style Drink Shop
1,309,801
I'm Web
2021/08/20

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Cafe24 stores, create a free account and have a look for yourself.