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The State of Cafe24 in 2021

Updated Nov 26 2021

Cafe24 is a Korean ecommerce platform.

In this report, we'll cover the following essential statistics on Cafe24 usage.

Download a complete list of Cafe24 stores with a paid account.
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Cafe24 Growth

At present, there are 131,111 live stores running on the Cafe24 platform.

Here is the historical growth of stores running Cafe24.

  • Cafe24 stores increased 248.3% quarter-over-quarter in 2021 Q3.
  • Cafe24 stores increased 338% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
213
2017 Q2
1,010
2017 Q3
303
2017 Q4
149
2018 Q1
550
2018 Q2
2,716
2018 Q3
1,466
2018 Q4
9,134
2019 Q1
2,634
2019 Q2
1,552
2019 Q3
1,187
2019 Q4
1,230
2020 Q1
1,382
2020 Q2
1,114
2020 Q3
1,040
2020 Q4
2,825
2021 Q1
2,538
2021 Q2
2,064
2021 Q3
90,336
2021 Q4 (to date)
4,390
Cumulative Stores by Quarter

It's hard to know exactly when a Cafe24 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Cafe24 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 24.1% of Cafe24 stores.
  • Facebook is used by 9.2% of Cafe24 stores.
  • YouTube is used by 3.3% of Cafe24 stores.
Type
Stores
Instagram
31,656
Facebook
12,068
YouTube
4,327
Twitter
1,021
Pinterest
233
LinkedIn
125
Tiktok
62
Facebook Group
58
Yelp
1

Contact Information On Cafe24 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 68% of Cafe24 stores provide a phone number on their website
  • 26% of Cafe24 stores have an email on their website
Type
Stores
Phone
88,909
Email
34,384

Top Categories For Cafe24 Stores

Here is the breakdown of industry verticals for stores on Cafe24.

  • 1.0% of Cafe24 stores sell Apparel products.
  • 0.7% of Cafe24 stores sell Beauty & Fitness products.
  • 0.2% of Cafe24 stores sell Home & Garden products.

Top Countries For Cafe24 Stores

Here are the top countries for stores using Cafe24.

  • 95.6% of Cafe24 stores are in Korea (the Republic of)
  • 0.2% of Cafe24 stores are in Japan
  • 0.1% of Cafe24 stores are in Vietnam
  • 0.0% of Cafe24 stores are in Philippines
Country
Stores
260
124
11
10
10
7

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of employees.

  • 0.0% of Cafe24 stores have 1 - 9 employees.
  • 0.0% of Cafe24 stores have 10 - 24 employees.
  • 0.0% of Cafe24 stores have 50 - 99 employees.
Employees
Stores
1 - 9
44
10 - 24
24
25 - 49
6
50 - 99
9
100 - 249
3
250 - 999
7
1000 - 4999
5

Number Of Products Sold For Cafe24 Stores

Here is the breakdown of Cafe24 stores by the number of products that they sell.

  • 0.8% of Cafe24 stores sell 250 - 999 different products.
  • 0.7% of Cafe24 stores sell 100 - 249 different products.
  • 0.4% of Cafe24 stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
282
10 - 24
209
25 - 49
425
50 - 99
127
100 - 249
959
250 - 999
1,035
1000 - 4999
529
5000 - 9999
209
10000 - 24999
265
25000 - 99999
160

Top Technologies on Cafe24 Stores

We're tracking 49 different technologies that have 76,154 collective installs on Cafe24 stores.

  • Facebook Pixel is used by 15.9% of Cafe24 stores.
  • YouTube Player is used by 15.2% of Cafe24 stores.
  • Google Tag Manager is used by 10.1% of Cafe24 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Cafe24 stores.

Technology
Stores
2,434
2,402
1,504

Top Shipping Carriers Used By Cafe24 Stores

  • UPS is used by 0.8% of Cafe24 stores.
  • Japan Post is used by 0.3% of Cafe24 stores.
  • Fedex is used by 0.0% of Cafe24 stores.

Here are the top 10 shipping carriers across all Cafe24 stores.

Shipping Carrier
Stores
UPS
1,081
Japan Post
395
Fedex
59
USPS
40
Sagawa Express
27
DHL
24
Yamato Transport
11
SF Express
6
TNT
2
New Zealean Post
1

Cafe24 Store Top-level Domain Distribution

.com is the most popular top-level domain for Cafe24 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 44.1% of Cafe24 stores have a .com domain.
  • 35.8% of Cafe24 stores have a .co.kr domain.
  • 10.9% of Cafe24 stores have a .kr domain.
Top-level Domain
Stores
.com
57,829
.co.kr
46,929
.kr
14,288
.shop
5,349
.net
3,506
.or.kr
540
.org
345
.jp
323
.biz
205
.cn
151

Top Cafe24 Stores

Here are the top stores, powered by Cafe24, ordered by store rank.

Name
Domain
Rank
Created
깔끔대장
7,781
2019/08/02
안다르
9,441
2017/06/30
DADA Pick
11,026
2021/06/18
www.ktownstory.com
11,252
2020/04/17
Beautynetkorea
14,455
2016/12/30

New Cafe24 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
神風 KAMIKAZE
1,886,048
2021/11/26
졸리샵
2,452,630
2021/11/26
golmokfoodjapan.co.jp
2,510,348
2021/11/26
ccsro.org
2,944,710
2021/11/26
AA.Gban|エーエージーバン
3,096,044
2021/11/26

Stores Switching to Cafe24 From Other Platforms

Over the last 90 days, Cafe24 has taken 124 merchants from competitive ecommerce platforms.

Platform
Stores
22
13
1
1

Here are the top stores that have switched to Cafe24 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
팜스테이
45,255
WooCommerce
2021/11/04
rosakshop.com
64,368
NHN Godo
2021/09/17
Welcome to LUTS
163,132
Custom Cart
2021/09/07
BRAVO HANBOK LIFE LEESLE
265,656
WooCommerce
2021/11/13
마리앙
824,119
MakeShop
2021/11/24

Stores Switching from Cafe24 To Other Platforms

Over the last 90 days, Cafe24 has lost 258 merchants to competitive platforms.

Here are the top Cafe24 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
RecensMedical
144,500
BigCommerce
2021/11/10
카오리온
277,366
I'm Web
2021/11/18
FEMMUE
299,030
I'm Web
2021/09/20
미젤로
379,109
I'm Web
2021/11/26
진한 맛의 감동, 끌레도르
430,850
NHN Godo
2021/11/26

Get more insights on Cafe24 stores

Our search interface is easy to use and helps you find the Cafe24 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Cafe24 stores, create a free account and have a look for yourself.