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Ecommerce stores using Google Analytics

Updated Nov 26 2021

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,770,890 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,770,890 ecommerce stores.

    • Installs for Google Analytics increased 0.9% quarter-over-quarter.
    • Installs for Google Analytics increased 139.4% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Samsung US
    5
    2016/12/30
    Target
    9
    2016/12/30
    Redbubble
    21
    2016/12/30
    Alibaba.com
    23
    2016/12/30
    Wayfair.com
    26
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    We Love Kruger
    2,756,863
    2021/11/28
    -
    6,883,813
    2021/11/28
    Boyos
    6,415,351
    2021/11/28
    Lang Thang Group
    3,355,092
    2021/11/28
    lonestarrelays.com
    3,176,508
    2021/11/28

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 39.1% of stores using Google Analytics are on WooCommerce
    • 23.1% of stores using Google Analytics are on Shopify
    • 16.8% of stores using Google Analytics are on Custom Cart
    • 3.4% of stores using Google Analytics are on PrestaShop
    Top-level Domain
    Stores
    1,082,992
    639,675
    464,607
    95,039
    62,170
    49,285
    40,997
    39,622
    32,069
    24,605
    15,058
    14,610
    14,435
    11,622
    9,103
    8,943

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 11.5% of stores using Google Analytics sell Apparel products.
    • 7.6% of stores using Google Analytics sell Home & Garden products.
    • 5.2% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    1,266,548
    319,548
    210,474
    144,069
    85,538
    73,709

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 21.7% of stores using Google Analytics are in Unknown
    • 19.7% of stores using Google Analytics are in United States
    • 5.9% of stores using Google Analytics are in United Kingdom
    • 3.7% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    600,747
    545,589
    163,124
    102,540
    95,942
    78,318
    77,393
    71,416
    66,383
    64,729

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.