Ecommerce stores using Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,782,328 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

• Google Analytics usage on ecommerce stores
• Top stores using Google Analytics
• Stores that have recently installed Google Analytics
• Top ecommerce platforms for stores with Google Analytics installed
• Top categories for stores with Google Analytics installed
• Top countries for stores with Google Analytics installed

Google Analytics Usage On Ecommerce Stores

Google Analytics is currently installed on 2,782,328 ecommerce stores.

• Installs for Google Analytics decreased -0.4% quarter-over-quarter.
• Installs for Google Analytics decreased -7.3% year-over-year.

Top Stores using Google Analytics

Here are the top 5 stores running Google Analytics ordered by store rank.

Stores That Have Recently Installed Google Analytics

Here are the stores that have installed Google Analytics most recently.

Top Ecommerce Platforms for stores using Google Analytics

Here is the ecommerce platform breakdown for stores with Google Analytics installed.

• 36.2% of stores using Google Analytics are on WooCommerce
• 16.4% of stores using Google Analytics are on Custom Cart
• 6.3% of stores using Google Analytics are on GoDaddy Online Store
• 5.7% of stores using Google Analytics are on Shopify

Top Categories for stores using Google Analytics

Here are the top 10 industry verticals for stores using Google Analytics.

• 11.5% of stores using Google Analytics sell Home & Garden products.
• 10.9% of stores using Google Analytics sell Apparel products.
• 8.1% of stores using Google Analytics sell Food & Drink products.

Top Countries for stores using Google Analytics

Here is the country platform breakdown for stores with Google Analytics installed.

• 25.3% of stores using Google Analytics are in Unknown
• 17.4% of stores using Google Analytics are in United States
• 4.4% of stores using Google Analytics are in United Kingdom
• 3.8% of stores using Google Analytics are in Brazil

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Installed Apps
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce