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Ecommerce stores using Google Analytics

Updated Jan 30 2026

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,766,548 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed

    • Download a complete list of stores using Google Analytics with a paid account.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,766,548 ecommerce stores.

    • Installs for Google Analytics decreased -0.3% quarter-over-quarter.
    • Installs for Google Analytics increased 42.2% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Verizon
    www.verizon.com
    22
    2016/12/30
    Trendyol
    www.trendyol.com
    36
    2016/12/30
    Cinemark Theatres
    www.cinemark.com
    42
    2016/12/30
    Ulta Beauty
    www.ulta.com
    57
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    L'VIE5 SPECIALTY eSTORE
    lvie5-specialty.myshopify.com
    12,839,817
    2026/02/01
    GALINUX
    www.galinux.com
    8,289,365
    2026/02/01
    Profilozo
    profilozo.hu
    8,102,933
    2026/02/01
    The Buzzy Bazaar
    www.thebuzzybazaar.com
    11,704,432
    2026/02/01
    Beaver Mitsubishi
    www.beavermitsubishi.com
    298,189
    2026/02/01

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 38.3% of stores using Google Analytics are on WooCommerce
    • 18.6% of stores using Google Analytics are on Custom Cart
    • 5.8% of stores using Google Analytics are on Shopify
    • 4.4% of stores using Google Analytics are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,058,923
    Custom Cart
    514,809
    Shopify
    161,221
    GoDaddy Online Store
    122,290
    PrestaShop
    71,717
    OpenCart
    68,101
    Squarespace
    59,582
    Tiendanube
    45,892
    Magento
    38,517
    Teachable
    34,728
    Ecwid
    25,537
    Odoo
    25,260
    prom
    23,106
    Shoptet
    22,817
    Color Me Shop
    22,325
    Wix
    20,870
    BigCommerce
    19,327
    Menufy
    16,405
    Square Online
    15,477
    Cafe24
    13,170

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 11.7% of stores using Google Analytics sell Home & Garden products.
    • 10.8% of stores using Google Analytics sell Apparel products.
    • 8.2% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    505,648
    Home & Garden
    322,506
    Apparel
    298,967
    Food & Drink
    226,990
    Business & Industrial
    191,707
    Beauty & Fitness
    165,634
    Health
    149,655
    People & Society
    146,829
    Arts & Entertainment
    129,456
    Jobs & Education
    101,204

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 25.6% of stores using Google Analytics are in Unknown
    • 16.4% of stores using Google Analytics are in United States
    • 4.4% of stores using Google Analytics are in United Kingdom
    • 4.1% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    707,575
    United States
    452,969
    United Kingdom
    122,345
    Brazil
    112,337
    Spain
    76,810
    Australia
    65,266
    India
    62,430
    Netherlands
    59,865
    France
    59,664
    Canada
    57,027

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.