Check out our free Chrome Extension.

Ecommerce stores using Google Analytics

Updated Mar 15 2024

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,641,774 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,641,774 ecommerce stores.

    • Installs for Google Analytics decreased -0.8% quarter-over-quarter.
    • Installs for Google Analytics decreased -22.3% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    eBay
    5
    2016/12/30
    Verizon
    14
    2016/12/30
    iStock
    23
    2016/12/30
    Shutterstock
    24
    2016/12/30
    Wayfair.com
    28
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    danangnho.com
    3,135,727
    2024/03/17
    reevestransportindustries.com
    5,972,432
    2024/03/17
    zegary.faem.pl
    12,370,248
    2024/03/17
    www.ragefitness.cz
    1,304,410
    2024/03/17
    krios
    6,201,806
    2024/03/17

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 30.4% of stores using Google Analytics are on WooCommerce
    • 22.6% of stores using Google Analytics are on Shopify
    • 15.9% of stores using Google Analytics are on Custom Cart
    • 2.8% of stores using Google Analytics are on BASE
    Top-level Domain
    Stores
    803,791
    596,838
    420,912
    73,737
    70,193
    64,270
    47,307
    36,336
    34,960
    34,277
    34,179
    28,887
    22,200
    19,661
    17,407
    15,972
    12,943
    12,102

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 8.2% of stores using Google Analytics sell Apparel products.
    • 6.8% of stores using Google Analytics sell Home & Garden products.
    • 4.2% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    1,421,730
    215,659
    180,231
    111,125
    75,490

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 20.8% of stores using Google Analytics are in Unknown
    • 18.5% of stores using Google Analytics are in United States
    • 5.1% of stores using Google Analytics are in United Kingdom
    • 4.7% of stores using Google Analytics are in Japan
    Country
    Stores
    None
    549,844
    487,700
    135,151
    124,697
    86,344
    84,011
    69,175
    61,956
    61,392
    60,943

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.