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Ecommerce stores using Google Analytics

Updated Jul 30 2021

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 1,688,745 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 1,688,745 ecommerce stores.

    • Installs of Google Analytics on ecommerce stores have increased 1.2% quarter-over-quarter.
    • Installs of Google Analytics on ecommerce stores have increased 52.5% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Samsung US
    5
    2016/12/30
    Target
    6
    2016/12/30
    Wayfair.com
    17
    2016/12/30
    Redbubble
    19
    2016/12/30
    Wish
    25
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Sendai Streetwear
    6,696,439
    2021/08/01
    Servo
    5,277,777
    2021/08/01
    Shoppers Destination
    6,451,641
    2021/08/01
    Home
    5,137,669
    2021/08/01
    Pillow Phone
    6,095,660
    2021/08/01

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 35.1% of stores using Google Analytics are on Shopify
    • 26.9% of stores using Google Analytics are on WooCommerce
    • 16.0% of stores using Google Analytics are on Custom Cart
    • 5.4% of stores using Google Analytics are on PrestaShop
    Top-level Domain
    Stores
    592,742
    454,333
    269,750
    90,411
    61,989
    34,266
    34,141
    21,285
    13,857
    10,212
    9,439
    7,715
    6,302
    5,753
    3,464
    2,893

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 14.4% of stores using Google Analytics sell Apparel products.
    • 8.1% of stores using Google Analytics sell Home & Garden products.
    • 5.8% of stores using Google Analytics sell Beauty & Fitness products.
    Category
    Stores
    None
    724,468
    242,941
    136,191
    89,915
    51,803
    49,475

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 24.0% of stores using Google Analytics are in United States
    • 15.7% of stores using Google Analytics are in Unknown
    • 6.6% of stores using Google Analytics are in United Kingdom
    • 4.7% of stores using Google Analytics are in Brazil
    Country
    Stores
    404,712
    None
    264,793
    111,885
    78,769
    67,506
    58,380
    51,221
    50,208
    43,805
    41,667

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.