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Ecommerce stores using Google Analytics

Updated Dec 5 2025

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,898,138 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed

    • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,898,138 ecommerce stores.

    • Installs for Google Analytics decreased -0.1% quarter-over-quarter.
    • Installs for Google Analytics increased 42.8% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Verizon
    www.verizon.com
    17
    2016/12/30
    Auto Parts at AutoZone
    www.autozone.com
    27
    2016/12/30
    UEFA.com
    www.uefa.com
    32
    2016/12/30
    Trendyol Group
    www.trendyol.com
    34
    2016/12/30
    Cinemark Theatres
    www.cinemark.com
    44
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    the Soulful Brush
    soulful-brush.myshopify.com
    12,811,239
    2025/12/06
    Natürlich Unverblümt
    www.natuerlich-unverbluemt.at
    7,856,051
    2025/12/06
    best gadgets ever
    bestgadgetsever2025.myshopify.com
    13,067,109
    2025/12/06
    smartsolvepro
    smartsolvepro-store.myshopify.com
    12,734,406
    2025/12/06
    German Kebap Haus
    www.germankebaphaus.co.uk
    6,744,101
    2025/12/06

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 37.5% of stores using Google Analytics are on WooCommerce
    • 18.5% of stores using Google Analytics are on Custom Cart
    • 7.1% of stores using Google Analytics are on Shopify
    • 4.4% of stores using Google Analytics are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,085,789
    Custom Cart
    534,816
    Shopify
    205,384
    GoDaddy Online Store
    126,393
    PrestaShop
    73,791
    OpenCart
    70,631
    Squarespace
    59,361
    Tiendanube
    45,426
    Magento
    40,102
    Teachable
    34,629
    Spring
    27,511
    Ecwid
    25,792
    Odoo
    24,797
    prom
    23,263
    Color Me Shop
    22,834
    Shoptet
    22,757
    BigCommerce
    20,175
    Wix
    19,767
    Menufy
    16,817
    Square Online
    15,460

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 11.6% of stores using Google Analytics sell Home & Garden products.
    • 11.3% of stores using Google Analytics sell Apparel products.
    • 8.0% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    539,657
    Home & Garden
    335,910
    Apparel
    328,691
    Food & Drink
    232,429
    Business & Industrial
    195,155
    Beauty & Fitness
    175,171
    Health
    154,117
    People & Society
    152,308
    Arts & Entertainment
    134,815
    Jobs & Education
    102,418

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 25.5% of stores using Google Analytics are in Unknown
    • 16.1% of stores using Google Analytics are in United States
    • 4.3% of stores using Google Analytics are in United Kingdom
    • 4.1% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    740,011
    United States
    467,687
    United Kingdom
    124,414
    Brazil
    118,190
    Spain
    77,590
    India
    71,137
    Australia
    66,778
    Netherlands
    61,271
    France
    61,062
    Italy
    59,816

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Access Now

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.