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Ecommerce stores using Google Analytics

Updated Jan 9 2026

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,789,328 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed

    • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,789,328 ecommerce stores.

    • Installs for Google Analytics decreased -0.2% quarter-over-quarter.
    • Installs for Google Analytics increased 40.8% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy Philippines
    www.etsy.com
    9
    2016/12/30
    Verizon
    www.verizon.com
    21
    2016/12/30
    GoodRx
    www.goodrx.com
    24
    2016/12/30
    AT&T Official Site
    www.att.com
    29
    2017/01/27
    Auto Parts at AutoZone
    www.autozone.com
    34
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Zero, Wolf y Cove
    mx.uat.subzero.com
    12,815,995
    2026/01/10
    Sub
    au.uat.subzero.com
    12,953,736
    2026/01/10
    Mediaonomy
    mediaonomy.com
    6,878,130
    2026/01/10
    Streaming Community
    streamingcommunityz.archi
    7,143,750
    2026/01/10
    horse
    edu-horse.co.uk
    6,508,782
    2026/01/10

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 38.3% of stores using Google Analytics are on WooCommerce
    • 18.7% of stores using Google Analytics are on Custom Cart
    • 5.8% of stores using Google Analytics are on Shopify
    • 4.5% of stores using Google Analytics are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,068,556
    Custom Cart
    522,928
    Shopify
    160,614
    GoDaddy Online Store
    124,976
    PrestaShop
    72,184
    OpenCart
    68,647
    Squarespace
    59,612
    Tiendanube
    45,443
    Magento
    38,725
    Teachable
    34,693
    Ecwid
    25,561
    Odoo
    24,956
    BigCommerce
    23,568
    prom
    23,133
    Shoptet
    22,766
    Color Me Shop
    22,364
    Menufy
    16,645
    Spring
    15,707
    Square Online
    15,454
    Cafe24
    13,130

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 11.6% of stores using Google Analytics sell Home & Garden products.
    • 10.9% of stores using Google Analytics sell Apparel products.
    • 8.2% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    517,296
    Home & Garden
    323,525
    Apparel
    304,055
    Food & Drink
    227,708
    Business & Industrial
    192,033
    Beauty & Fitness
    165,710
    Health
    149,527
    People & Society
    147,701
    Arts & Entertainment
    130,055
    Jobs & Education
    100,563

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 25.7% of stores using Google Analytics are in Unknown
    • 16.4% of stores using Google Analytics are in United States
    • 4.4% of stores using Google Analytics are in United Kingdom
    • 4.1% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    718,133
    United States
    457,373
    United Kingdom
    121,658
    Brazil
    113,824
    Spain
    75,005
    Australia
    65,787
    India
    62,117
    Netherlands
    60,249
    France
    59,699
    Italy
    56,951

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.