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Ecommerce stores using Google Analytics

Updated Dec 19 2025

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,839,272 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed

    • Download a complete list of stores using Google Analytics with a paid account.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,839,272 ecommerce stores.

    • Installs for Google Analytics increased 0.6% quarter-over-quarter.
    • Installs for Google Analytics increased 41.3% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Verizon
    www.verizon.com
    16
    2016/12/30
    AT&T Official Site
    www.att.com
    27
    2017/01/27
    Auto Parts at AutoZone
    www.autozone.com
    30
    2016/12/30
    UEFA.com
    www.uefa.com
    33
    2016/12/30
    Trendyol Group
    www.trendyol.com
    35
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Otomutluluk
    otomutluluk.com
    9,750,000
    2025/12/26
    royalbotanicsshop.com
    royalbotanicsshop.com
    4,837,283
    2025/12/26
    Toponechoice
    www.toponechoice.com
    7,771,876
    2025/12/26
    Topical Skin
    topicalskin.com
    607,592
    2025/12/25
    SZCrossing
    www.szcrossing.com
    718,925
    2025/12/25

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 38.1% of stores using Google Analytics are on WooCommerce
    • 18.7% of stores using Google Analytics are on Custom Cart
    • 5.7% of stores using Google Analytics are on Shopify
    • 4.4% of stores using Google Analytics are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,080,910
    Custom Cart
    531,273
    Shopify
    162,143
    GoDaddy Online Store
    125,632
    PrestaShop
    73,174
    OpenCart
    69,979
    Squarespace
    59,526
    Tiendanube
    45,835
    Magento
    39,304
    Teachable
    34,611
    Ecwid
    25,645
    Odoo
    24,841
    Spring
    23,670
    prom
    23,209
    Shoptet
    22,829
    Color Me Shop
    22,695
    BigCommerce
    20,175
    Wix
    20,027
    Menufy
    16,697
    Square Online
    15,480

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 11.6% of stores using Google Analytics sell Home & Garden products.
    • 11.1% of stores using Google Analytics sell Apparel products.
    • 8.1% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    522,798
    Home & Garden
    328,026
    Apparel
    316,272
    Food & Drink
    230,925
    Business & Industrial
    194,246
    Beauty & Fitness
    168,086
    Health
    151,421
    People & Society
    150,577
    Arts & Entertainment
    133,906
    Jobs & Education
    101,776

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 25.8% of stores using Google Analytics are in Unknown
    • 16.4% of stores using Google Analytics are in United States
    • 4.4% of stores using Google Analytics are in United Kingdom
    • 4.1% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    732,196
    United States
    466,480
    United Kingdom
    124,041
    Brazil
    117,119
    Spain
    75,771
    Australia
    66,464
    India
    63,556
    Netherlands
    60,985
    France
    60,863
    Italy
    57,687

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.