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Ecommerce stores using Google Analytics

Updated Sep 23 2022

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 3,439,172 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 3,439,172 ecommerce stores.

    • Installs for Google Analytics decreased -0.6% quarter-over-quarter.
    • Installs for Google Analytics increased 34.3% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    11
    2016/12/30
    Samsung US
    13
    2016/12/30
    Hotstar
    20
    2016/12/30
    1mg.com
    23
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Amazed Soft Threads
    8,698,543
    2022/09/25
    Picnic Society
    8,600,290
    2022/09/25
    心と体にやさしい生活応援SHOP ビオリード
    5,449,347
    2022/09/25
    creamdays
    10,636,004
    2022/09/25
    Loja HS
    9,597,200
    2022/09/25

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 37.3% of stores using Google Analytics are on WooCommerce
    • 19.9% of stores using Google Analytics are on Shopify
    • 16.7% of stores using Google Analytics are on Custom Cart
    • 3.0% of stores using Google Analytics are on PrestaShop
    Top-level Domain
    Stores
    1,284,109
    683,475
    575,969
    101,621
    68,715
    59,919
    45,791
    45,192
    37,848
    31,489
    30,440
    27,571
    26,752
    18,465
    17,565
    16,418
    16,079
    13,576

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 10.3% of stores using Google Analytics sell Apparel products.
    • 7.6% of stores using Google Analytics sell Home & Garden products.
    • 4.9% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    1,621,310
    353,856
    260,933
    168,826
    106,802
    87,472

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 21.8% of stores using Google Analytics are in Unknown
    • 18.7% of stores using Google Analytics are in United States
    • 5.4% of stores using Google Analytics are in United Kingdom
    • 3.4% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    748,840
    642,363
    186,826
    116,672
    109,370
    109,343
    96,640
    90,357
    83,278
    83,147

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.