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Ecommerce stores using Google Analytics

Updated Nov 28 2025

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 2,913,155 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed

    • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 2,913,155 ecommerce stores.

    • Installs for Google Analytics decreased -0.1% quarter-over-quarter.
    • Installs for Google Analytics increased 42.8% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    USA TODAY
    www.usatoday.com
    8
    2016/12/30
    Verizon
    www.verizon.com
    18
    2016/12/30
    Auto Parts at AutoZone
    www.autozone.com
    29
    2016/12/30
    UEFA.com
    www.uefa.com
    32
    2016/12/30
    Trendyol Group
    www.trendyol.com
    34
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Erika Joia
    www.erikajoia.com.br
    7,042,652
    2025/11/29
    Charlottik
    g0i97c-vc.myshopify.com
    12,744,514
    2025/11/29
    Alpha Printing
    www.alphaprintingdesign.com
    6,779,977
    2025/11/29
    The SKIN ROOF Clinic
    skinroofclinic.com
    7,551,285
    2025/11/29
    sriganeshenterprises.in
    sriganeshenterprises.in
    11,680,896
    2025/11/29

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 37.5% of stores using Google Analytics are on WooCommerce
    • 18.4% of stores using Google Analytics are on Custom Cart
    • 7.5% of stores using Google Analytics are on Shopify
    • 4.4% of stores using Google Analytics are on GoDaddy Online Store
    Top-level Domain
    Stores
    WooCommerce
    1,092,046
    Custom Cart
    536,335
    Shopify
    217,212
    GoDaddy Online Store
    126,757
    PrestaShop
    74,108
    OpenCart
    70,875
    Squarespace
    59,335
    Tiendanube
    45,313
    Magento
    40,506
    Teachable
    34,602
    Spring
    27,257
    Ecwid
    25,827
    Odoo
    24,687
    prom
    23,258
    Color Me Shop
    22,853
    Shoptet
    22,689
    BigCommerce
    20,191
    Wix
    19,676
    Menufy
    16,804
    Square Online
    15,460

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 11.6% of stores using Google Analytics sell Home & Garden products.
    • 11.4% of stores using Google Analytics sell Apparel products.
    • 8.0% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    542,937
    Home & Garden
    338,602
    Apparel
    331,489
    Food & Drink
    232,733
    Business & Industrial
    195,460
    Beauty & Fitness
    177,233
    Health
    154,898
    People & Society
    152,696
    Arts & Entertainment
    134,839
    Jobs & Education
    102,507

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 25.5% of stores using Google Analytics are in Unknown
    • 16.1% of stores using Google Analytics are in United States
    • 4.3% of stores using Google Analytics are in United Kingdom
    • 4.1% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    742,474
    United States
    468,366
    United Kingdom
    124,769
    Brazil
    119,113
    Spain
    78,380
    India
    73,321
    Australia
    67,003
    Netherlands
    61,474
    France
    61,323
    Italy
    60,566

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.