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Ecommerce stores using Google Analytics

Updated Mar 24 2023

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 3,398,716 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Top countries for stores with Google Analytics installed

    • Download a complete list of stores using Google Analytics with a paid account.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 3,398,716 ecommerce stores.

    • Installs for Google Analytics decreased -0.3% quarter-over-quarter.
    • Installs for Google Analytics increased 2.9% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    www.target.com
    4
    2016/12/30
    eBay
    www.ebay.com
    6
    2016/12/30
    Etsy
    www.etsy.com
    7
    2016/12/30
    Wayfair.com
    www.wayfair.com
    12
    2016/12/30
    www.nordstrom.com
    www.nordstrom.com
    13
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    www.melbournegolfcoaching.com.au
    www.melbournegolfcoaching.com.au
    5,858,898
    2023/03/26
    Anthpo Store
    thepoweroffriendship.shop
    5,132,783
    2023/03/26
    Fibtex
    fibtex.co
    8,364,732
    2023/03/26
    Northshore Outdoor
    www.northshore-outdoor.com
    5,161,374
    2023/03/26
    lojacbdportugal.com
    lojacbdportugal.com
    6,337,752
    2023/03/26

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores with Google Analytics installed.

    • 37.6% of stores using Google Analytics are on WooCommerce
    • 20.2% of stores using Google Analytics are on Shopify
    • 14.9% of stores using Google Analytics are on Custom Cart
    • 2.8% of stores using Google Analytics are on PrestaShop
    Top-level Domain
    Stores
    WooCommerce
    1,279,031
    Shopify
    686,471
    Custom Cart
    506,650
    PrestaShop
    93,506
    OpenCart
    74,814
    BASE
    59,057
    Magento
    58,789
    Squarespace
    42,498
    prom
    37,553
    JouwWeb
    35,710
    Thinkific
    30,943
    Tiendanube
    27,866
    Cafe24
    25,097
    Teachable
    20,545
    STORES
    20,423
    Loja Integrada
    17,741
    Yampi
    17,464
    Shoptet
    16,891
    GoDaddy Online Store
    16,168
    BigCommerce
    15,522

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 9.7% of stores using Google Analytics sell Apparel products.
    • 7.4% of stores using Google Analytics sell Home & Garden products.
    • 4.8% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    1,641,973
    Apparel
    330,760
    Home & Garden
    252,607
    Food & Drink
    161,805
    Beauty & Fitness
    157,355
    People & Society
    110,221
    Business & Industrial
    106,796
    Health
    104,561
    Arts & Entertainment
    95,318
    Sports
    84,767

    Top Countries for stores using Google Analytics

    Here is the country platform breakdown for stores with Google Analytics installed.

    • 21.3% of stores using Google Analytics are in Unknown
    • 19.1% of stores using Google Analytics are in United States
    • 5.4% of stores using Google Analytics are in United Kingdom
    • 3.6% of stores using Google Analytics are in Brazil
    Country
    Stores
    None
    724,157
    United States
    648,931
    United Kingdom
    183,951
    Brazil
    122,951
    Japan
    112,363
    Australia
    107,089
    Netherlands
    95,713
    Canada
    88,008
    France
    82,239
    Germany
    80,260

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.