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The State of Odoo in 2021

Updated Nov 26 2021

In this report, we'll cover the following essential statistics on Odoo usage.

Download a complete list of Odoo stores with a paid account.
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Odoo Growth

At present, there are 13,113 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 11.5% quarter-over-quarter in 2021 Q3.
  • Odoo stores increased 107% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
92
2017 Q2
129
2017 Q3
78
2017 Q4
72
2018 Q1
182
2018 Q2
550
2018 Q3
255
2018 Q4
199
2019 Q1
399
2019 Q2
311
2019 Q3
461
2019 Q4
413
2020 Q1
604
2020 Q2
765
2020 Q3
641
2020 Q4
1,368
2021 Q1
1,921
2021 Q2
1,789
2021 Q3
1,264
2021 Q4 (to date)
825
Cumulative Stores by Quarter

It's hard to know exactly when a Odoo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.3% of Odoo stores.
  • Instagram is used by 18.8% of Odoo stores.
  • LinkedIn is used by 14.7% of Odoo stores.
Type
Stores
Facebook
4,105
Instagram
2,460
LinkedIn
1,930
Twitter
1,540
YouTube
1,355
Pinterest
124
Facebook Group
56
Tiktok
18
Snapchat
10
Yelp
7

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Odoo stores have an email on their website
  • 51% of Odoo stores provide a phone number on their website
Type
Stores
Email
8,449
Phone
6,751

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 6.2% of Odoo stores sell Computers products.
  • 5.6% of Odoo stores sell Business & Industrial products.
  • 5.0% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 6.7% of Odoo stores are in United States
  • 5.5% of Odoo stores are in Belgium
  • 3.9% of Odoo stores are in France
  • 3.4% of Odoo stores are in Mexico
Country
Stores
724
510
449
429
307
232
223

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 0.5% of Odoo stores have 10 - 24 employees.
  • 0.4% of Odoo stores have 1 - 9 employees.
  • 0.3% of Odoo stores have 50 - 99 employees.
Employees
Stores
1 - 9
56
10 - 24
66
25 - 49
28
50 - 99
34
100 - 249
25
250 - 999
10

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 2.7% of Odoo stores sell 1 - 9 different products.
  • 2.4% of Odoo stores sell 250 - 999 different products.
  • 2.3% of Odoo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
353
10 - 24
183
25 - 49
206
50 - 99
98
100 - 249
303
250 - 999
318
1000 - 4999
209
5000 - 9999
71
10000 - 24999
65
25000 - 99999
29

Top Technologies on Odoo Stores

We're tracking 100 different technologies that have 12,211 collective installs on Odoo stores.

  • Google Analytics is used by 39.0% of Odoo stores.
  • YouTube Player is used by 14.3% of Odoo stores.
  • Google Tag Manager is used by 10.9% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Top Shipping Carriers Used By Odoo Stores

  • UPS is used by 9.5% of Odoo stores.
  • USPS is used by 1.3% of Odoo stores.
  • Fedex is used by 1.1% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
UPS
1,244
USPS
167
Fedex
143
Correos
49
Australia Post
18
DHL
12
Royal Mail
12
Canada Post
10
Purolator
7
DPD
7

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 48.6% of Odoo stores have a .com domain.
  • 4.0% of Odoo stores have a .be domain.
  • 2.6% of Odoo stores have a .fr domain.
Top-level Domain
Stores
.com
6,376
.be
520
.fr
337
.net
270
.ch
240
.org
237
.de
221
.es
213
.eu
194
.it
188

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
BATTLEARMS™
4,614
2018/11/23
EXIMBANK
6,885
2020/09/11
Ben & Frank
7,917
2016/12/30
Multiplayer.com
8,456
2017/10/27
LAB
11,284
2017/06/30

New Odoo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Odoo
1,890,323
2021/11/26
Bluestars
2,266,629
2021/11/26
Home
2,500,101
2021/11/26
Odoo
2,871,288
2021/11/26
Home
2,877,227
2021/11/26

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 7,279 merchants from competitive ecommerce platforms.

Platform
Stores
7,227
34
11
3

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
BATTLEARMS™
4,614
Custom Cart
2021/11/18
EXIMBANK
6,885
Custom Cart
2021/11/16
Ben & Frank
7,917
Custom Cart
2021/11/18
Multiplayer.com
8,456
Custom Cart
2021/11/18
LAB
11,284
Custom Cart
2021/11/18

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 7 merchants to competitive platforms.

Platform
Stores

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Microscope.com
16,862
Magento
2021/11/22
bocart.dk
2,985,412
WooCommerce
2021/11/24
Cramer GastronomieSysteme
3,450,872
Custom Cart
2021/11/22
mymetalstamp.com
3,611,994
Shopify
2021/11/24
Superlink
3,756,370
Custom Cart
2021/11/22

Get more insights on Odoo stores

Our search interface is easy to use and helps you find the Odoo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Odoo stores, create a free account and have a look for yourself.