The State of Odoo in 2024

In this report, we'll cover the following essential statistics on Odoo usage.

• Odoo growth
• Social media usage on Odoo stores
• Contact information on Odoo stores
• Top categories for Odoo stores
• Top countries for Odoo stores
• Number of employees for Odoo stores
• Number of products sold for Odoo stores
• Top Odoo technologies
• Top Shipping Carriers used by Odoo stores
• Odoo store top-level domain distribution
• Top Odoo stores
• New Odoo stores
• Stores switching to Odoo from other platforms
• Stores switching from Odoo to other platforms

Odoo Growth

At present, there are 79,802 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

• Odoo stores decreased -4.0% quarter-over-quarter in 2024 Q3.
• Odoo stores increased 86% year-over-year in 2024 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Odoo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 12.1% of Odoo stores.
• Instagram is used by 11.2% of Odoo stores.
• LinkedIn is used by 7.4% of Odoo stores.

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 68% of Odoo stores have an email on their website
• 58% of Odoo stores provide a phone number on their website

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

• 4.6% of Odoo stores sell Business & Industrial products.
• 4.2% of Odoo stores sell Computers products.
• 3.5% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

• 6.1% of Odoo stores are in Belgium
• 5.7% of Odoo stores are in France
• 4.9% of Odoo stores are in United States
• 3.9% of Odoo stores are in India

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

• 98.3% of Odoo stores have Unknown employees.
• 0.5% of Odoo stores have 1 - 9 employees.
• 0.3% of Odoo stores have 10 - 24 employees.

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

• 22.5% of Odoo stores sell 1 - 9 different products.
• 4.0% of Odoo stores sell 10 - 24 different products.
• 3.4% of Odoo stores sell 100 - 249 different products.

Top Technologies on Odoo Stores

We're tracking 263 different technologies that have 117,069 collective installs on Odoo stores.

• Google Tag Manager is used by 21.2% of Odoo stores.
• Google Adsense is used by 20.1% of Odoo stores.
• Google Ads Pixel is used by 16.4% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Top Shipping Carriers Used By Odoo Stores

• UPS is used by 1.0% of Odoo stores.
• USPS is used by 1.0% of Odoo stores.
• Fedex is used by 0.6% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 51.5% of Odoo stores have a .com domain.
• 4.5% of Odoo stores have a .be domain.
• 4.1% of Odoo stores have a .fr domain.

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

New Odoo Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 700 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 266 merchants to competitive platforms.

Here are the top Odoo stores that have recently changed to a competitive platform.

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