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The State of Odoo in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 22,570 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 4.4% quarter-over-quarter in 2022 Q2.
  • Odoo stores increased 31% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
131
2017 Q2
196
2017 Q3
126
2017 Q4
105
2018 Q1
290
2018 Q2
833
2018 Q3
356
2018 Q4
299
2019 Q1
595
2019 Q2
432
2019 Q3
609
2019 Q4
536
2020 Q1
753
2020 Q2
940
2020 Q3
870
2020 Q4
1,562
2021 Q1
2,310
2021 Q2
2,001
2021 Q3
1,420
2021 Q4
1,506
2022 Q1
645
2022 Q2
773
2022 Q3 (to date)
4,042
Cumulative Stores by Quarter

It's hard to know exactly when a Odoo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 27.3% of Odoo stores.
  • Instagram is used by 19.2% of Odoo stores.
  • LinkedIn is used by 13.2% of Odoo stores.
Type
Stores
Facebook
6,170
Instagram
4,344
LinkedIn
2,982
Twitter
2,125
YouTube
1,977
Pinterest
171
Tiktok
117
Facebook Group
96
Snapchat
26
Yelp
9

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Odoo stores have an email on their website
  • 56% of Odoo stores provide a phone number on their website
Type
Stores
Email
14,510
Phone
12,566

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 6.1% of Odoo stores sell Computers products.
  • 5.0% of Odoo stores sell Business & Industrial products.
  • 4.3% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 5.2% of Odoo stores are in Belgium
  • 4.4% of Odoo stores are in United States
  • 3.7% of Odoo stores are in France
  • 3.3% of Odoo stores are in Spain
Country
Stores
1,166
833
736
704
525
354

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 0.6% of Odoo stores have 10 - 24 employees.
  • 0.5% of Odoo stores have 1 - 9 employees.
  • 0.4% of Odoo stores have 50 - 99 employees.
Employees
Stores
1 - 9
114
10 - 24
125
25 - 49
64
50 - 99
82
100 - 249
63
250 - 999
38
1000 - 4999
56
5000+
5

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 21.1% of Odoo stores sell 1 - 9 different products.
  • 7.2% of Odoo stores sell 100 - 249 different products.
  • 6.6% of Odoo stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,764
10 - 24
1,488
25 - 49
1,310
50 - 99
586
100 - 249
1,620
250 - 999
1,480
1000 - 4999
711
5000 - 9999
217
10000 - 24999
161
250000+
73

Top Technologies on Odoo Stores

We're tracking 124 different technologies that have 24,774 collective installs on Odoo stores.

  • Google Analytics is used by 31.8% of Odoo stores.
  • Google Tag Manager is used by 16.6% of Odoo stores.
  • YouTube Player is used by 14.4% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Top Shipping Carriers Used By Odoo Stores

  • USPS is used by 1.5% of Odoo stores.
  • UPS is used by 1.3% of Odoo stores.
  • Fedex is used by 1.2% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
USPS
342
UPS
291
Fedex
277
Correos
79
Australia Post
22
DHL
19
DPD
16
Royal Mail
14
Canada Post
13
PostNord
7

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.0% of Odoo stores have a .com domain.
  • 3.8% of Odoo stores have a .be domain.
  • 2.7% of Odoo stores have a .net domain.
Top-level Domain
Stores
.com
11,294
.be
857
.net
602
.fr
569
.org
471
.de
387
.ch
378
.es
352
.eu
302
.nl
278

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
EXIMBANK
7,517
2020/09/11
SIM
16,428
2017/06/30
Dubai Phone stores
18,668
2018/06/15
www.simplyfeu.com
19,455
2016/12/30
Alliance Française Paris
19,549
2022/04/29

New Odoo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Rubik Smart Solutions
626,188
2022/09/16
www.heavymat-industry.com
731,526
2022/09/16
Rubik Smart Solutions
1,324,494
2022/09/16
www.halteverbot.nrw
2,192,735
2022/09/16
I Love Saipan
3,475,429
2022/09/16

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 2,728 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Digital Market
25,147
Custom Cart
2022/08/16
Zelektro
35,635
Custom Cart
2022/08/18
Lapi Laboratorio Médico
39,054
Custom Cart
2022/08/17
Candy Bar Sydney
40,864
Custom Cart
2022/08/16
LaCuraDellAuto.it
44,614
Custom Cart
2022/08/30

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 60 merchants to competitive platforms.

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Ben & Frank
16,646
Custom Cart
2022/08/22
PCByte
21,016
Custom Cart
2022/07/13
Novachem Pty Ltd
390,829
Custom Cart
2022/09/12
www.wilsonscarpets.com
396,086
Shopify
2022/08/22
harmony
694,361
Shopify
2022/09/05

Get more insights on Odoo stores

Our search interface is easy to use and helps you find the Odoo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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