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The State of Odoo in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 16,311 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 3.2% quarter-over-quarter in 2022 Q1.
  • Odoo stores increased 45% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
120
2017 Q2
170
2017 Q3
123
2017 Q4
93
2018 Q1
261
2018 Q2
677
2018 Q3
312
2018 Q4
263
2019 Q1
502
2019 Q2
380
2019 Q3
533
2019 Q4
482
2020 Q1
685
2020 Q2
878
2020 Q3
839
2020 Q4
1,506
2021 Q1
2,107
2021 Q2
1,892
2021 Q3
1,329
2021 Q4
1,204
2022 Q1
497
2022 Q2 (to date)
368
Cumulative Stores by Quarter

It's hard to know exactly when a Odoo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.2% of Odoo stores.
  • Instagram is used by 20.0% of Odoo stores.
  • LinkedIn is used by 14.5% of Odoo stores.
Type
Stores
Facebook
4,926
Instagram
3,255
LinkedIn
2,362
Twitter
1,807
YouTube
1,665
Pinterest
143
Facebook Group
79
Tiktok
36
Snapchat
15
Yelp
6

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Odoo stores have an email on their website
  • 56% of Odoo stores provide a phone number on their website
Type
Stores
Email
10,374
Phone
9,125

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 6.8% of Odoo stores sell Computers products.
  • 5.3% of Odoo stores sell Business & Industrial products.
  • 4.5% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 4.8% of Odoo stores are in Belgium
  • 4.3% of Odoo stores are in United States
  • 3.7% of Odoo stores are in France
  • 3.3% of Odoo stores are in Spain
Country
Stores
779
605
539
473
378
282
269

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 0.4% of Odoo stores have 1 - 9 employees.
  • 0.4% of Odoo stores have 10 - 24 employees.
  • 0.3% of Odoo stores have 50 - 99 employees.
Employees
Stores
1 - 9
73
10 - 24
66
25 - 49
30
50 - 99
41
100 - 249
29
250 - 999
9
1000 - 4999
1

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 5.3% of Odoo stores sell 1 - 9 different products.
  • 3.5% of Odoo stores sell 250 - 999 different products.
  • 3.4% of Odoo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
858
10 - 24
380
25 - 49
386
50 - 99
175
100 - 249
559
250 - 999
573
1000 - 4999
322
5000 - 9999
106
10000 - 24999
79
25000 - 99999
37

Top Technologies on Odoo Stores

We're tracking 115 different technologies that have 18,276 collective installs on Odoo stores.

  • Google Analytics is used by 39.5% of Odoo stores.
  • YouTube Player is used by 14.4% of Odoo stores.
  • Google Tag Manager is used by 12.5% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Top Shipping Carriers Used By Odoo Stores

  • UPS is used by 1.4% of Odoo stores.
  • USPS is used by 1.3% of Odoo stores.
  • Fedex is used by 1.2% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
UPS
223
USPS
216
Fedex
192
Correos
77
Australia Post
20
DHL
18
Royal Mail
12
DPD
12
Canada Post
9
Purolator
8

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 49.5% of Odoo stores have a .com domain.
  • 3.5% of Odoo stores have a .be domain.
  • 2.7% of Odoo stores have a .net domain.
Top-level Domain
Stores
.com
8,079
.be
566
.net
438
.fr
407
.org
347
.ch
297
.de
279
.es
276
.eu
225
.it
216

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
Ben & Frank
4,544
2018/06/08
Stepcraft, Inc.
6,223
2018/03/23
EXIMBANK
8,471
2020/09/11
OCA, the Odoo Community Association
12,355
2016/12/30
Alliance Française Paris
15,775
2022/04/29

New Odoo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
AirPanama
145,439
2022/05/20
Ngọc Luân TELECOM
2,886,235
2022/05/20
BlingGirl
3,016,164
2022/05/20
number
3,668,315
2022/05/20
Odoo
5,583,229
2022/05/20

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 106 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
idiya.co.nz
53,289
WooCommerce
2022/03/12
Transponder Island Inc.
58,033
Magento
2022/05/18
Catequistas Brasil
73,868
WooCommerce
2022/04/09
rotordc.com
146,518
WooCommerce
2022/04/20
Daniken
212,470
Magento
2022/03/15

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 287 merchants to competitive platforms.

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Phong Cách Xanh
59,463
Shopify
2022/05/02
Adventure Spec
61,988
Custom Cart
2022/03/08
Santi
84,983
Custom Cart
2022/05/16
Belyntic
102,506
Custom Cart
2022/03/28
EBMX
109,946
Custom Cart
2022/05/02

Get more insights on Odoo stores

Our search interface is easy to use and helps you find the Odoo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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