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The State of Odoo in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 55,268 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 24.4% quarter-over-quarter in 2023 Q4.
  • Odoo stores increased 171% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q4
14,478
2022 Q1
15,864
2022 Q2
16,040
2022 Q3
22,923
2022 Q4
26,392
2023 Q1
30,548
2023 Q2
37,309
2023 Q3
44,732
2023 Q4
50,813
2024 Q1 (to date)
55,268
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Odoo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 16.5% of Odoo stores.
  • Instagram is used by 13.7% of Odoo stores.
  • LinkedIn is used by 9.4% of Odoo stores.
Type
Stores
Facebook
9,121
Instagram
7,588
LinkedIn
5,178
YouTube
3,120
Twitter
2,760
WhatsApp
2,396
Tiktok
804
Pinterest
376
Facebook Group
181
Snapchat
88
Yelp
18

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Odoo stores have an email on their website
  • 55% of Odoo stores provide a phone number on their website
Type
Stores
Email
35,891
Phone
30,436

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 4.3% of Odoo stores sell Computers products.
  • 4.2% of Odoo stores sell Business & Industrial products.
  • 3.4% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 5.9% of Odoo stores are in Belgium
  • 5.5% of Odoo stores are in France
  • 4.5% of Odoo stores are in United States
  • 3.2% of Odoo stores are in Spain
Country
Stores
3,239
3,039
1,787
1,591
1,218
1,006
940

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 98.1% of Odoo stores have Unknown employees.
  • 0.5% of Odoo stores have 1 - 9 employees.
  • 0.4% of Odoo stores have 10 - 24 employees.
Employees
Stores
Unknown
54,226
1 - 9
287
10 - 24
216
25 - 49
144
50 - 99
118
100 - 249
104
250 - 999
86
1000 - 4999
53
5000+
34

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 24.4% of Odoo stores sell 1 - 9 different products.
  • 4.8% of Odoo stores sell 10 - 24 different products.
  • 4.5% of Odoo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
13,476
10 - 24
2,642
25 - 49
2,132
50 - 99
924
100 - 249
2,483
250 - 999
1,993
1000 - 4999
907
5000 - 9999
237
10000 - 24999
191
25000 - 99999
107

Top Technologies on Odoo Stores

We're tracking 216 different technologies that have 75,468 collective installs on Odoo stores.

  • Google Adsense is used by 19.5% of Odoo stores.
  • Google Tag Manager is used by 19.4% of Odoo stores.
  • YouTube Player is used by 15.3% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Technology
Stores
3,578
3,375
2,858

Top Shipping Carriers Used By Odoo Stores

  • USPS is used by 1.3% of Odoo stores.
  • UPS is used by 1.0% of Odoo stores.
  • Fedex is used by 0.7% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
USPS
727
UPS
530
Fedex
402
Correos
159
DHL
41
Australia Post
35
Royal Mail
27
Canada Post
22
DPD
22
Purolator
15

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 49.7% of Odoo stores have a .com domain.
  • 4.4% of Odoo stores have a .be domain.
  • 4.0% of Odoo stores have a .fr domain.
Top-level Domain
Stores
.com
27,471
.be
2,427
.fr
2,232
.net
1,382
.org
1,212
.es
957
.de
931
.ch
804
.eu
668
.nl
649

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
Tarrant Appraisal District
15,924
2016/12/30
Unlimited Channel
17,515
2020/09/25
Scarlett Entertainment
21,384
2016/12/30
Merz b. Schwanen
21,813
2016/12/30
AAM Competition, LLC
23,814
2020/11/27

New Odoo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Karma Music
283,330
2024/02/23
GSIM
810,746
2024/02/23
Festival Avoine Zone Groove
877,203
2024/02/23
Greenlife Cannabis Club
1,129,711
2024/02/23
Tennis TOALSON AT
1,249,024
2024/02/23

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 505 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hyundai Technology
131,488
Shopify
2023/12/26
www.paganidesignstore.com
166,002
Shopify
2024/01/25
Dirodi
194,606
WooCommerce
2023/12/25
Corbins
208,489
Miva Merchant
2024/01/22
Scarebird Classic Brakes
246,277
OpenCart
2024/02/06

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 136 merchants to competitive platforms.

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Viindoo
37,122
Custom Cart
2024/02/12
STRIO
65,033
Shopify
2024/02/20
Vinalium
165,232
WooCommerce
2024/02/19
tickephant
705,263
WooCommerce
2024/02/19
Expo Home Decor
732,514
Shopify
2024/02/12

Get more insights on Odoo stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Creation date
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  • Top-level domains
  • Domain status
  • Domain type
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