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The State of Odoo in 2025

Updated Mar 21 2025

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 91,866 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 13.3% quarter-over-quarter in 2024 Q4.
  • Odoo stores increased 60% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q4
14,478
2022 Q1
15,864
2022 Q2
16,040
2022 Q3
22,923
2022 Q4
26,392
2023 Q1
30,548
2023 Q2
37,309
2023 Q3
44,732
2023 Q4
50,813
2024 Q1
58,307
2024 Q2
67,319
2024 Q3
83,142
2024 Q4
81,085
2025 Q1 (to date)
91,866
Active Stores by Quarter
2021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Odoo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 10.7% of Odoo stores.
  • Instagram is used by 10.4% of Odoo stores.
  • LinkedIn is used by 6.9% of Odoo stores.
Type
Stores
Facebook
9,849
Instagram
9,575
LinkedIn
6,364
YouTube
3,823
WhatsApp
3,586
Twitter
2,904
Tiktok
913
Pinterest
432
Facebook Group
252
Snapchat
171
Yelp
33

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 68% of Odoo stores have an email on their website
  • 60% of Odoo stores provide a phone number on their website
Type
Stores
Email
62,129
Phone
54,699

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 4.8% of Odoo stores sell Business & Industrial products.
  • 4.2% of Odoo stores sell Computers products.
  • 3.6% of Odoo stores sell Home & Garden products.
Business & IndustrialComputersHome & GardenApparelFood & DrinkJobs & EducationHealthPeople & SocietyBeauty & FitnessArts & EntertainmentSportsInternetAutos & VehiclesScienceFinanceTravelConsumer Electronics

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 6.0% of Odoo stores are in Belgium
  • 5.5% of Odoo stores are in France
  • 5.0% of Odoo stores are in United States
  • 4.8% of Odoo stores are in India
Country
Stores
5,547
5,015
4,420
2,806
2,461
1,969
1,525
1,439
BelgiumFranceUnited StatesIndiaSpainMexicoGermanySwitzerlandCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 98.4% of Odoo stores have Unknown employees.
  • 0.5% of Odoo stores have 1 - 9 employees.
  • 0.3% of Odoo stores have 10 - 24 employees.
Employees
Stores
Unknown
90,392
1 - 9
436
10 - 24
293
25 - 49
179
50 - 99
142
100 - 249
153
250 - 999
136
1000 - 4999
81
5000+
54
Unknown

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 32.9% of Odoo stores sell 1 - 9 different products.
  • 3.5% of Odoo stores sell 10 - 24 different products.
  • 3.3% of Odoo stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
30,259
10 - 24
3,222
25 - 49
3,012
50 - 99
1,117
100 - 249
2,886
250 - 999
2,405
1000 - 4999
1,115
5000 - 9999
271
10000 - 24999
256
25000 - 99999
122
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on Odoo Stores

We're tracking 267 different technologies that have 133,607 collective installs on Odoo stores.

  • Google Tag Manager is used by 21.6% of Odoo stores.
  • Google Adsense is used by 19.9% of Odoo stores.
  • Google Ads Pixel is used by 16.5% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Technology
Stores
5,261
4,673

Top Shipping Carriers Used By Odoo Stores

  • UPS is used by 0.9% of Odoo stores.
  • USPS is used by 0.9% of Odoo stores.
  • Fedex is used by 0.6% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
UPS
846
USPS
833
Fedex
585
Correos
377
Australia Post
56
DHL
42
Canada Post
41
Royal Mail
33
La Poste
31
DPD
28

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 52.0% of Odoo stores have a .com domain.
  • 4.5% of Odoo stores have a .be domain.
  • 3.9% of Odoo stores have a .fr domain.
Top-level Domain
Stores
.com
47,756
.be
4,106
.fr
3,574
.net
2,266
.org
2,222
.es
1,499
.de
1,470
.in
1,466
.ch
1,223
.eu
1,107
.com.be.fr.net.org.es.de.in.ch.eu

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
We are Fairphone
4,939
2017/01/27
Pastel
11,869
2017/06/30
merzbschwanen.com
16,290
2016/12/30
SHIELD ARMS
18,143
2017/04/28
8th Wonder
24,365
2022/03/18

New Odoo Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Andrew's Lawn and Snow
443,619
2025/03/21
Assisted Solutions
1,342,203
2025/03/21
Alinessence
1,347,355
2025/03/21
Esofagitis Eosinofílica
1,623,855
2025/03/21
Bagoury
1,890,080
2025/03/21

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 878 merchants from competitive ecommerce platforms.

Platform
Stores
218
43
29
9
WooCommerceShopifyCustom CartWixSquarespacePrestaShopMagento

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
EOLO
30,617
Custom Cart
2025/02/20
BuyRailings
52,165
Custom Cart
2025/02/26
Pro Therapy Supplies
58,130
NetSuite SuiteCommerce
2025/03/03
B. Nektar
64,601
Custom Cart
2025/03/05
Hobbitenango
84,796
Wix
2025/03/11

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 285 merchants to competitive platforms.

WooCommerceShopifyCustom CartWixPrestaShopMagentoEcwid

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Sparrow Coffee
44,985
Shopify
2025/02/04
Joker Party Supply
116,253
Shopify
2025/02/26
Pine Needles Quilt & Sew
126,133
Shopify
2025/02/26
BeautyMix
266,811
Shopify
2025/03/10
DPT Antwerp
366,093
Custom Cart
2025/01/28

Get more insights on Odoo stores

Our search interface is easy to use and helps you find the Odoo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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