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The State of Odoo in 2025

Updated Jun 13 2025

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 105,668 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 12.3% quarter-over-quarter in 2025 Q1.
  • Odoo stores increased 61% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q4
14,478
2022 Q1
15,864
2022 Q2
16,040
2022 Q3
22,923
2022 Q4
26,392
2023 Q1
30,548
2023 Q2
37,309
2023 Q3
44,732
2023 Q4
50,813
2024 Q1
58,307
2024 Q2
67,319
2024 Q3
83,142
2024 Q4
81,085
2025 Q1
93,630
2025 Q2 (to date)
105,176
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Odoo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 9.8% of Odoo stores.
  • Facebook is used by 9.6% of Odoo stores.
  • LinkedIn is used by 6.5% of Odoo stores.
Type
Stores
Instagram
10,363
Facebook
10,135
LinkedIn
6,871
WhatsApp
4,916
YouTube
4,149
Twitter
2,961
Tiktok
1,015
Pinterest
428
Facebook Group
273
Snapchat
173
Soundcloud
61
Yelp
44
Applemusic
25

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Odoo stores have an email on their website
  • 60% of Odoo stores provide a phone number on their website
Type
Stores
Email
70,527
Phone
63,605

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 9.5% of Odoo stores sell Business & Industrial products.
  • 8.4% of Odoo stores sell Computers products.
  • 7.7% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 5.9% of Odoo stores are in Belgium
  • 5.3% of Odoo stores are in France
  • 5.0% of Odoo stores are in India
  • 4.5% of Odoo stores are in United States
Country
Stores
6,256
5,579
5,265
3,048
2,747
2,163
1,692
1,649

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 98.4% of Odoo stores have Unknown employees.
  • 0.5% of Odoo stores have 1 - 9 employees.
  • 0.3% of Odoo stores have 10 - 24 employees.
Employees
Stores
Unknown
104,024
1 - 9
514
10 - 24
316
25 - 49
207
50 - 99
159
100 - 249
160
250 - 999
152
1000 - 4999
84
5000+
52

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 32.8% of Odoo stores sell 1 - 9 different products.
  • 2.8% of Odoo stores sell 25 - 49 different products.
  • 2.7% of Odoo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
34,698
10 - 24
2,774
25 - 49
2,983
50 - 99
1,088
100 - 249
2,824
250 - 999
2,318
1000 - 4999
1,133
10000 - 24999
290
25000 - 99999
302
250000+
1,082

Top Technologies on Odoo Stores

We're tracking 276 different technologies that have 170,777 collective installs on Odoo stores.

  • Google Tag Manager is used by 21.7% of Odoo stores.
  • Google Analytics is used by 20.2% of Odoo stores.
  • Google Adsense is used by 19.6% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Technology
Stores
7,489
5,199

Top Shipping Carriers Used By Odoo Stores

  • UPS is used by 0.9% of Odoo stores.
  • USPS is used by 0.8% of Odoo stores.
  • Fedex is used by 0.6% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
UPS
926
USPS
829
Fedex
630
Correos
370
Australia Post
65
Canada Post
49
DHL
42
Royal Mail
38
La Poste
29
DPD
28

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 52.4% of Odoo stores have a .com domain.
  • 4.4% of Odoo stores have a .be domain.
  • 3.8% of Odoo stores have a .fr domain.
Top-level Domain
Stores
.com
55,378
.be
4,674
.fr
4,025
.net
2,674
.org
2,644
.de
1,657
.in
1,644
.es
1,634
.ch
1,377
.eu
1,214

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
We are Fairphone
4,968
2017/01/27
Medicine
17,450
2020/09/04
SHIELD ARMS
20,002
2017/04/28
ByAnnie.com
20,514
2016/12/30
Wētā Workshop
23,508
2022/03/04

New Odoo Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.mutuelledefranceunie.fr
310,766
2025/06/20
Forkey Fabrication
789,136
2025/06/20
www.gemelliart.it
843,840
2025/06/20
Barroazul Cerámica
1,108,635
2025/06/20
FancyFoods
1,241,730
2025/06/20

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 994 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Coastal Offroad
42,863
WooCommerce
2025/04/30
Flaneurz
52,985
Magento
2025/04/04
Flower Essence Services
66,841
WooCommerce
2025/06/13
Breezy Hill Nursery
98,262
WooCommerce
2025/06/16
Masalledebain.com
98,584
PrestaShop
2025/04/29

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 314 merchants to competitive platforms.

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Merz b. Schwanen
17,922
Shopify
2025/05/25
www.fayendra.com – Fayendra
74,386
Shopify
2025/05/12
Hotel Jagdschloss Niederwald
273,739
Custom Cart
2025/06/16
PetsEgypt
368,297
Custom Cart
2025/05/26
Eden Textile
388,627
Magento
2025/06/04

Get more insights on Odoo stores

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You can segment stores on a variety of dimensions:

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  • Domain type
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