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The State of Odoo in 2025

Updated Jun 27 2025

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 106,864 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 14.1% quarter-over-quarter in 2025 Q1.
  • Odoo stores increased 61% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q4
14,478
2022 Q1
15,864
2022 Q2
16,040
2022 Q3
22,923
2022 Q4
26,392
2023 Q1
30,548
2023 Q2
37,309
2023 Q3
44,732
2023 Q4
50,813
2024 Q1
58,307
2024 Q2
67,319
2024 Q3
83,142
2024 Q4
81,085
2025 Q1
93,630
2025 Q2 (to date)
106,864
Active Stores by Quarter
2021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000110,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Odoo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 9.8% of Odoo stores.
  • Facebook is used by 9.5% of Odoo stores.
  • LinkedIn is used by 6.4% of Odoo stores.
Type
Stores
Instagram
10,456
Facebook
10,156
LinkedIn
6,874
WhatsApp
4,945
YouTube
4,174
Twitter
2,954
Tiktok
1,022
Pinterest
429
Facebook Group
280
Snapchat
172
Soundcloud
62
Yelp
44
Applemusic
25

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Odoo stores have an email on their website
  • 60% of Odoo stores provide a phone number on their website
Type
Stores
Email
71,215
Phone
64,411

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 9.5% of Odoo stores sell Business & Industrial products.
  • 8.4% of Odoo stores sell Computers products.
  • 7.7% of Odoo stores sell Home & Garden products.
Business & IndustrialComputersHome & GardenFood & DrinkApparelHealthJobs & EducationPeople & SocietyBeauty & FitnessArts & EntertainmentInternetSportsAutos & VehiclesTravelFinanceScienceConsumer Electronics

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 5.9% of Odoo stores are in Belgium
  • 5.3% of Odoo stores are in France
  • 5.0% of Odoo stores are in India
  • 4.5% of Odoo stores are in United States
Country
Stores
6,310
5,633
5,381
3,068
2,771
2,199
1,706
1,659
BelgiumFranceIndiaUnited StatesSpainMexicoGermanySwitzerlandCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 98.4% of Odoo stores have Unknown employees.
  • 0.5% of Odoo stores have 1 - 9 employees.
  • 0.3% of Odoo stores have 10 - 24 employees.
Employees
Stores
Unknown
105,198
1 - 9
522
10 - 24
320
25 - 49
209
50 - 99
161
100 - 249
163
250 - 999
155
1000 - 4999
81
5000+
55
Unknown

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 31.9% of Odoo stores sell 1 - 9 different products.
  • 3.7% of Odoo stores sell 250000+ different products.
  • 2.8% of Odoo stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
34,116
10 - 24
2,723
25 - 49
3,012
50 - 99
1,118
100 - 249
2,962
250 - 999
2,431
1000 - 4999
1,203
25000 - 99999
799
100000 - 249999
752
250000+
3,917
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999250000+

Top Technologies on Odoo Stores

We're tracking 275 different technologies that have 172,818 collective installs on Odoo stores.

  • Google Tag Manager is used by 21.6% of Odoo stores.
  • Google Analytics is used by 20.3% of Odoo stores.
  • Google Adsense is used by 19.5% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Technology
Stores
7,695
5,271

Top Shipping Carriers Used By Odoo Stores

  • UPS is used by 0.9% of Odoo stores.
  • USPS is used by 0.8% of Odoo stores.
  • Fedex is used by 0.6% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
UPS
929
USPS
832
Fedex
638
Correos
371
Australia Post
68
Canada Post
50
DHL
44
Royal Mail
38
La Poste
31
DPD
30

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 52.5% of Odoo stores have a .com domain.
  • 4.4% of Odoo stores have a .be domain.
  • 3.8% of Odoo stores have a .fr domain.
Top-level Domain
Stores
.com
56,080
.be
4,710
.fr
4,058
.net
2,734
.org
2,688
.in
1,671
.de
1,668
.es
1,653
.ch
1,386
.eu
1,210
.com.be.fr.net.org.in.de.es.ch

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
We are Fairphone
4,943
2017/01/27
Medicine
16,844
2020/09/04
SHIELD ARMS
19,621
2017/04/28
ByAnnie.com
20,041
2016/12/30
Pastel
20,891
2017/06/30

New Odoo Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fedafin
1,152,905
2025/06/27
Alysé Élevage
1,526,941
2025/06/27
Nacar Accesorios
1,897,157
2025/06/27
Ellen Marie Art
2,129,498
2025/06/27
www.jamespalumboattorneyatlaw.com
2,378,726
2025/06/27

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 927 merchants from competitive ecommerce platforms.

WooCommerceShopifyCustom CartWixSquarespacePrestaShopMagento

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Coastal Offroad
43,563
WooCommerce
2025/04/30
Flower Essence Services
76,678
WooCommerce
2025/06/13
The Magnet Group
92,772
Magento
2025/06/24
Masalledebain.com
94,746
PrestaShop
2025/04/29
Breezy Hill Nursery
97,206
WooCommerce
2025/06/16

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 292 merchants to competitive platforms.

Platform
Stores
96
17
2
WooCommerceShopifyCustom CartWixMagento

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Merz b. Schwanen
17,412
Shopify
2025/05/25
www.fayendra.com – Fayendra
73,765
Shopify
2025/05/12
Hotel Jagdschloss Niederwald
270,398
Custom Cart
2025/06/16
PetsEgypt
364,363
Custom Cart
2025/05/26
Eden Textile
384,354
Magento
2025/06/04

Get more insights on Odoo stores

Our search interface is easy to use and helps you find the Odoo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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