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The State of Odoo in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Odoo usage.

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Odoo Growth

At present, there are 27,608 live stores running on the Odoo platform.

Here is the historical growth of stores running Odoo.

  • Odoo stores increased 16.2% quarter-over-quarter in 2022 Q4.
  • Odoo stores increased 50% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
138
2017 Q2
214
2017 Q3
129
2017 Q4
105
2018 Q1
321
2018 Q2
963
2018 Q3
377
2018 Q4
329
2019 Q1
634
2019 Q2
440
2019 Q3
613
2019 Q4
567
2020 Q1
770
2020 Q2
930
2020 Q3
891
2020 Q4
1,496
2021 Q1
2,259
2021 Q2
1,985
2021 Q3
1,436
2021 Q4
1,448
2022 Q1
597
2022 Q2
663
2022 Q3
3,830
2022 Q4
3,648
2023 Q1 (to date)
1,449
Cumulative Stores by Quarter

It's hard to know exactly when a Odoo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Odoo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 25.2% of Odoo stores.
  • Instagram is used by 18.4% of Odoo stores.
  • LinkedIn is used by 12.6% of Odoo stores.
Type
Stores
Facebook
6,944
Instagram
5,087
LinkedIn
3,486
Twitter
2,233
YouTube
2,144
Pinterest
199
Tiktok
188
Facebook Group
105
Snapchat
36
Yelp
10

Contact Information On Odoo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Odoo stores have an email on their website
  • 56% of Odoo stores provide a phone number on their website
Type
Stores
Email
18,025
Phone
15,382
WhatsApp
1,118

Top Categories For Odoo Stores

Here is the breakdown of industry verticals for stores on Odoo.

  • 5.5% of Odoo stores sell Computers products.
  • 4.8% of Odoo stores sell Business & Industrial products.
  • 3.9% of Odoo stores sell Home & Garden products.

Top Countries For Odoo Stores

Here are the top countries for stores using Odoo.

  • 5.5% of Odoo stores are in Belgium
  • 4.3% of Odoo stores are in France
  • 4.2% of Odoo stores are in United States
  • 3.2% of Odoo stores are in Spain
Country
Stores
1,521
1,196
871
834
630
415

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Odoo Stores

Here is the breakdown of Odoo stores by the number of employees.

  • 0.6% of Odoo stores have 1 - 9 employees.
  • 0.5% of Odoo stores have 10 - 24 employees.
  • 0.4% of Odoo stores have 50 - 99 employees.
Employees
Stores
1 - 9
178
10 - 24
146
25 - 49
76
50 - 99
97
100 - 249
65
250 - 999
58
1000 - 4999
53
5000+
14

Number Of Products Sold For Odoo Stores

Here is the breakdown of Odoo stores by the number of products that they sell.

  • 36.6% of Odoo stores sell 1 - 9 different products.
  • 7.8% of Odoo stores sell 10 - 24 different products.
  • 7.6% of Odoo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
10,102
10 - 24
2,140
25 - 49
1,753
50 - 99
751
100 - 249
2,096
250 - 999
1,784
1000 - 4999
789
5000 - 9999
229
10000 - 24999
183
250000+
277

Top Technologies on Odoo Stores

We're tracking 139 different technologies that have 33,293 collective installs on Odoo stores.

  • Google Analytics is used by 25.8% of Odoo stores.
  • Google Tag Manager is used by 18.7% of Odoo stores.
  • Google Adsense is used by 17.7% of Odoo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Odoo stores.

Top Shipping Carriers Used By Odoo Stores

  • USPS is used by 1.6% of Odoo stores.
  • UPS is used by 1.2% of Odoo stores.
  • Fedex is used by 1.0% of Odoo stores.

Here are the top 10 shipping carriers across all Odoo stores.

Shipping Carrier
Stores
USPS
439
UPS
325
Fedex
274
Correos
98
Australia Post
24
DHL
22
DPD
18
Canada Post
17
Royal Mail
17
Purolator
11

Odoo Store Top-level Domain Distribution

.com is the most popular top-level domain for Odoo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.0% of Odoo stores have a .com domain.
  • 4.2% of Odoo stores have a .be domain.
  • 3.1% of Odoo stores have a .fr domain.
Top-level Domain
Stores
.com
13,802
.be
1,148
.fr
856
.net
748
.org
628
.ch
476
.de
464
.es
410
.eu
359
.nl
341

Top Odoo Stores

Here are the top stores, powered by Odoo, ordered by store rank.

Name
Domain
Rank
Created
PotomacBeads
9,947
2016/12/30
Scarlett Entertainment
12,052
2016/12/30
Battle Arms Development
16,086
2018/11/23
Gunwerks
21,333
2017/01/27
AirPanama
21,987
2022/05/20

New Odoo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Health Digest
1,509,205
2023/01/27
Care for Coffee
1,567,590
2023/01/27
lockride
1,579,414
2023/01/27
Valkenpower
1,586,128
2023/01/27
APIRA
1,659,006
2023/01/27

Stores Switching to Odoo From Other Platforms

Over the last 90 days, Odoo has taken 261 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Odoo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Tsume
27,215
Custom Cart
2022/11/23
Goodwin Smith
75,203
Shopify
2023/01/05
Zarc International
98,160
Custom Cart
2023/01/11
TSO Tienda
115,680
WooCommerce
2022/11/22
Redfoot Shoes
121,012
Shopify
2022/12/31

Stores Switching from Odoo To Other Platforms

Over the last 90 days, Odoo has lost 80 merchants to competitive platforms.

Here are the top Odoo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Ben & Frank
33,700
Custom Cart
2022/12/13
www.333shop.com
182,714
PrestaShop
2022/11/21
QSTORE
347,670
Shopify
2022/12/05
Bestmark
695,136
Magento
2023/01/24
www.benandfrank.cl
702,701
Custom Cart
2022/12/05

Get more insights on Odoo stores

Our search interface is easy to use and helps you find the Odoo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Odoo stores, create a free account and have a look for yourself.