The State of Wix

Wix is a drag-and-drop website builder that also offers e-commerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are e-commerce merchants.

Quarterly Growth

At present, there are 566,340 live stores running on the Wix platform.

Here is the quarter-over-quarter growth of stores running Wix.

Quarter
New Active Stores
2017 Q1
1,896
2017 Q2
1,163
2017 Q3
888
2017 Q4
1,081
2018 Q1
1,940
2018 Q2
202,694
2018 Q3
32,425
2018 Q4
28,110
2019 Q1
34,569
2019 Q2
41,485
2019 Q3
50,613
2019 Q4
49,802
2020 Q1
55,375
2020 Q2 (to date)
49,335
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Wix, ordered by worldwide store rank.

Name
Domain
Rank
Created
www.giveme5.co
323
2018/06/15
www.nocommentparis.com
1,013
2018/06/15
PickUpLimes
1,517
2018/06/15
Ruby Love
1,604
2019/06/07
www.purple-planet.com
1,711
2017/02/24

New Stores

Here are the 5 highest-ranked new stores that are running Wix.

Name
Domain
Rank
Created
www.ohhowthetablesturn.com
85,982
2020/05/29
www.desuar.com
124,864
2020/05/29
www.laserexpresscenter.com
1,003,358
2020/05/29
www.gassedupboutique.com
1,029,541
2020/05/29
en.arechabalaron.com
1,230,074
2020/05/29

Platform Wins

Over the last 90 days, Wix has taken 1,209 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
www.appliancecanada.com
16,321
WooCommerce
2020/04/15
www.memoriesofold.co.uk
48,976
WooCommerce
2020/03/15
Renegades
53,702
Shopify
2020/04/06
www.pandi.store
74,708
Shopify
2020/03/13
Decor ideas– Interiorleaf
79,244
Shopify
2020/05/09

Platform Losses

Over the last 90 days, Wix has lost 1,649 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
XcelWetsuits
8,931
Shopify
2020/05/26
Bell Interactive
29,181
WooCommerce
2020/05/23
Hard Night Good Morning
31,508
Shopify
2020/05/17
Svami | Progressive Drinks
37,163
Shopify
2020/05/05
www.erikastearoom.com
52,816
WooCommerce
2020/05/12

Category Breakdown

Here are the top 20 industry verticals for stores on Wix.

Category
Stores
None
277,376
46,184
30,441
26,501
24,472
12,984
12,398
4,747
4,185
3,627

Country Breakdown

Wix is quite popular in the United States.

Country
Stores
None
260,631
132,406
16,476
14,128
13,836
9,722
8,632
5,874

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Wix.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
287,303
50%
Facebook
285,520
50%
Email
280,682
49%
Phone
178,131
31%
Twitter
92,426
16%
YouTube
37,152
6%
LinkedIn
36,276
6%
Pinterest
29,049
5%
Snapchat
1,220
0%

Third-Party Technologies

Many Wix merchants run third-party technologies on their store in addition to apps from the Wix App Store. We're tracking 70 different technologies that have 34,889 collective installs on Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
3,207
2,695
785
772
214

Top-level Domain Distribution

Most Wix stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
400,984
.co.uk
23,708
.org
21,008
.net
16,098
.com.br
13,430
.com.au
10,013
.shop
5,242
.ca
4,687
.fr
4,406
.de
4,379

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.