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The State of Wix in 2023

Updated Jan 27 2023

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 659,722 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 7.7% quarter-over-quarter in 2022 Q4.
  • Wix stores increased 39% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
735
2017 Q2
458
2017 Q3
330
2017 Q4
472
2018 Q1
691
2018 Q2
62,625
2018 Q3
9,598
2018 Q4
7,957
2019 Q1
11,677
2019 Q2
10,701
2019 Q3
11,563
2019 Q4
10,502
2020 Q1
12,701
2020 Q2
13,180
2020 Q3
3,793
2020 Q4
9,868
2021 Q1
14,557
2021 Q2
72,927
2021 Q3
163,519
2021 Q4
35,554
2022 Q1
35,006
2022 Q2
38,951
2022 Q3
61,705
2022 Q4
45,992
2023 Q1 (to date)
17,897
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 56.6% of Wix stores.
  • Facebook is used by 47.6% of Wix stores.
  • Twitter is used by 9.9% of Wix stores.
Type
Stores
Instagram
373,177
Facebook
313,796
Twitter
65,603
YouTube
58,855
Pinterest
28,724
Tiktok
27,285
LinkedIn
16,455
Facebook Group
8,123
Yelp
2,496
Snapchat
1,012

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Wix stores have an email on their website
  • 41% of Wix stores provide a phone number on their website
Type
Stores
Email
368,929
Phone
273,690
WhatsApp
11,885

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 10.3% of Wix stores sell Apparel products.
  • 8.8% of Wix stores sell Beauty & Fitness products.
  • 7.9% of Wix stores sell Home & Garden products.

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 43.7% of Wix stores are in United States
  • 10.6% of Wix stores are in United Kingdom
  • 4.2% of Wix stores are in Canada
  • 4.2% of Wix stores are in Brazil
Country
Stores
288,317
27,676
27,523
24,132
21,227
15,995
11,437
10,641

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 0.1% of Wix stores have 1 - 9 employees.
  • 0.0% of Wix stores have 10 - 24 employees.
  • 0.0% of Wix stores have 25 - 49 employees.
Employees
Stores
1 - 9
834
10 - 24
320
25 - 49
231
50 - 99
142
100 - 249
142
250 - 999
130
1000 - 4999
43
5000+
29

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 64.9% of Wix stores sell 1 - 9 different products.
  • 7.0% of Wix stores sell 10 - 24 different products.
  • 3.3% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
428,407
10 - 24
46,474
25 - 49
21,754
50 - 99
5,533
100 - 249
8,178
250 - 999
2,169
1000 - 4999
256
5000 - 9999
31
10000 - 24999
25
25000 - 99999
24

Top Technologies on Wix Stores

We're tracking 216 different technologies that have 141,143 collective installs on Wix stores.

  • Fastly CDN is used by 5.4% of Wix stores.
  • YouTube Player is used by 2.8% of Wix stores.
  • Google Adsense is used by 2.4% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
35,864
9,493
6,067
4,591

Top Shipping Carriers Used By Wix Stores

  • USPS is used by 2.8% of Wix stores.
  • Royal Mail is used by 1.3% of Wix stores.
  • UPS is used by 1.2% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
USPS
18,763
Royal Mail
8,288
UPS
7,651
Fedex
4,865
Australia Post
2,727
Canada Post
1,575
Correos
428
Correios
298
DHL
257
La Poste
241

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 69.7% of Wix stores have a .com domain.
  • 4.9% of Wix stores have a .co.uk domain.
  • 3.0% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
460,030
.co.uk
32,013
.org
19,558
.net
17,112
.com.br
15,335
.com.au
10,970
.shop
9,712
.fr
7,762
.ca
7,093
.de
6,419

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
HOUSE OF SUNNY
6,010
2018/06/15
Yehuda & Maya Devir
10,467
2017/06/30
MICRO WRESTLING
12,457
2017/01/27
Rina Kent
13,072
2021/05/07
Pappy's Smokehouse
13,534
2016/12/30

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Woodlook
973,584
2023/01/27
Waffles on Maple
1,622,794
2023/01/27
Bluefinblowout
1,639,591
2023/01/27
Walker Orthodontics
1,647,062
2023/01/27
Cykel├ątervinning
1,649,033
2023/01/27

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 1,494 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Blakk Smoke
30,798
BigCommerce
2023/01/13
Ashling Kitchen & Bar
60,307
Custom Cart
2022/11/19
Blitzball
75,415
Custom Cart
2023/01/12
SpookShop
88,764
Volusion
2023/01/23
The Plush Horse
89,982
Ecwid
2023/01/25

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 8,303 merchants to competitive platforms.

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Hemp Company
52,233
WooCommerce
2022/11/12
strongmancorporation.com
52,977
WooCommerce
2023/01/22
Perry
53,426
WooCommerce
2023/01/12
VelociRAX
56,641
Shopify
2022/11/03
mangymoose.com
61,245
Shopify
2022/11/27

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.