The State of Wix

Wix is a drag-and-drop website builder that also offers e-commerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are e-commerce merchants.

Quarterly Growth

At present, there are 493,589 live stores running on the Wix platform.

Here is the quarter-over-quarter growth of stores running Wix.

Quarter
New Active Stores
2017 Q1
1,859
2017 Q2
1,138
2017 Q3
831
2017 Q4
1,082
2018 Q1
1,813
2018 Q2
195,431
2018 Q3
26,906
2018 Q4
22,732
2019 Q1
30,815
2019 Q2
31,639
2019 Q3
33,975
2019 Q4
31,404
2020 Q1
41,977
2020 Q2
42,462
2020 Q3
5,692
2020 Q4
6,850
2021 Q1 (to date)
737
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Wix, ordered by worldwide store rank.

Name
Domain
Rank
Created
BigPay
742
2018/06/15
Notes
1,767
2016/12/30
Pokerrrr 2
1,858
2016/12/30
Shenzhen Wesion Technology Co., Ltd.
1,919
2018/06/15
Power
1,928
2018/06/15

New Stores

Here are the 5 highest-ranked new stores that are running Wix.

Name
Domain
Rank
Created
MELITTA BAUMEISTER
145,941
2021/01/15
Minutemen Coffee
166,644
2021/01/15
NICHANGE
175,124
2021/01/15
Wellingtonnwa
787,301
2021/01/15
CostaRicanLifestyle
1,513,118
2021/01/15

Platform Wins

Over the last 90 days, Wix has taken 1,507 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
HOME
13,833
Ecwid
2020/12/22
www.lupsona.com
15,216
Shopify
2020/12/17
AO Coolers
27,262
Magento
2020/11/10
Home
27,338
Shopify
2020/12/06
Purple Tree
34,707
Shopify
2020/12/07

Platform Losses

Over the last 90 days, Wix has lost 3,946 merchants to competitive platforms.

Platform
Stores
1,615
949
12

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Spero Foods
9,201
Shopify
2020/11/29
Flair Espresso
21,180
WooCommerce
2020/11/16
rajputanacustoms.com
21,845
Shopify
2020/12/13
LibrairieRacines
23,001
Shopify
2021/01/17
shoptailoredindustry
23,732
Shopify
2020/11/16

Category Breakdown

Here are the top 20 industry verticals for stores on Wix.

Category
Stores
None
224,210
38,048
28,641
24,040
18,819
12,850
12,347
5,023
3,910
3,649

Country Breakdown

Wix is quite popular in the United States.

Country
Stores
None
217,628
120,667
13,533
12,897
12,251
8,539
6,526
5,990

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Wix.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Facebook
279,683
56%
Instagram
250,435
50%
Email
250,234
50%
Phone
159,952
32%
YouTube
37,995
7%
LinkedIn
29,982
6%
Pinterest
26,494
5%
Twitter
11,756
2%
Tiktok
1,227
0%
Snapchat
989
0%

Third-Party Technologies

Many Wix merchants run third-party technologies on their store in addition to apps from the Wix App Store. We're tracking 102 different technologies that have 21,885 collective installs on Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
5,243
1,837
768
623
202

Top-level Domain Distribution

Most Wix stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
346,855
.co.uk
21,616
.org
20,609
.net
14,114
.com.br
10,344
.com.au
8,755
.de
4,531
.ca
4,500
.fr
4,202
.ch
3,718

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.