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The State of Wix

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

Quarterly Growth

At present, there are 504,505 live stores running on the Wix platform.

Here is the quarter-over-quarter growth of stores running Wix.

Quarter
New Active Stores
2017 Q1
1,927
2017 Q2
1,206
2017 Q3
830
2017 Q4
1,161
2018 Q1
1,864
2018 Q2
196,845
2018 Q3
26,373
2018 Q4
22,308
2019 Q1
27,262
2019 Q2
29,233
2019 Q3
33,116
2019 Q4
30,380
2020 Q1
31,915
2020 Q2
37,655
2020 Q3
6,346
2020 Q4
9,450
2021 Q1
27,968
2021 Q2 (to date)
1,496
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Wix, ordered by worldwide store rank.

Name
Domain
Rank
Created
Print Magazine
706
2016/12/30
BigPay
909
2018/06/15
DearDoc
1,129
2019/03/22
Www.giveme5.co
1,193
2018/06/15
AShamaluevMusic
1,804
2019/12/06

New Stores

Here are the 5 highest-ranked new stores that are running Wix.

Name
Domain
Rank
Created
Orange Health
18,456
2021/04/16
Pizza e Pazzi
157,652
2021/04/16
HERO House NW
201,867
2021/04/16
Maintenance Inc
435,028
2021/04/16
Bella Sloan LLC
470,526
2021/04/16

Platform Wins

Over the last 90 days, Wix has taken 1,809 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Dave Pollot
97,473
WooCommerce
2021/01/22
Clyra Medical Technologies Inc.
104,801
Shopify
2021/03/12
EDITIONS PLUME DE CAROTTE
105,729
Magento
2021/04/03
The Truth 365
106,052
WooCommerce
2021/04/04
Home
107,206
WooCommerce
2021/03/21

Platform Losses

Over the last 90 days, Wix has lost 3,786 merchants to competitive platforms.

Platform
Stores
1,533
981

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
DRY Botanical Bubbly
6,494
Shopify
2021/04/11
CapelliSport.com
16,939
Shopify
2021/04/04
WeCool Toys
32,567
Shopify
2021/03/21
Canviart
35,638
Shopify
2021/04/04
Wheels Trading EST
42,201
OpenCart
2021/01/29

Category Breakdown

Here are the top 20 industry verticals for stores on Wix.

Country Breakdown

Wix is quite popular in the United States.

Country
Stores
None
201,213
135,605
15,093
13,297
12,694
9,224
6,644
6,011
5,204

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Wix.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Facebook
295,158
58%
Email
264,749
52%
Instagram
263,019
52%
Phone
169,024
33%
Twitter
81,920
16%
YouTube
44,389
8%
LinkedIn
29,492
5%
Pinterest
28,638
5%
Facebook Group
4,831
0%
Tiktok
2,200
0%

Third-Party Technologies

Many Wix merchants run third-party technologies on their store in addition to apps from the Wix App Store. We're tracking 120 different technologies that have 72,881 collective installs on Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
11,112
8,258
2,721
1,826
879
765

Top-level Domain Distribution

Most Wix stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
353,082
.co.uk
23,414
.org
21,627
.net
14,177
.com.br
9,916
.com.au
9,335
.ca
4,838
.de
4,834
.fr
4,378
.ch
3,936

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.