The State of Wix

Wix is a drag-and-drop website builder that also offers e-commerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are e-commerce merchants.

Quarterly Growth

At present, there are 468,902 live stores running on the Wix platform.

Here is the quarter-over-quarter growth of stores running Wix.

Quarter
New Active Stores
2017 Q1
1,659
2017 Q2
1,015
2017 Q3
759
2017 Q4
956
2018 Q1
1,664
2018 Q2
174,499
2018 Q3
24,734
2018 Q4
24,080
2019 Q1
30,407
2019 Q2
31,061
2019 Q3
32,910
2019 Q4
39,152
2020 Q1
45,280
2020 Q2
42,042
2020 Q3
4,083
2020 Q4 (to date)
988
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Wix, ordered by worldwide store rank.

Name
Domain
Rank
Created
Www.giveme5.co
20
2018/06/15
Pokerrrr 2
1,365
2016/12/30
HKRMA
1,432
2020/06/19
Ceasefire
1,435
2018/12/21
Science Podcast for Kids
1,674
2018/01/05

New Stores

Here are the 5 highest-ranked new stores that are running Wix.

Name
Domain
Rank
Created
PPC Ninja
81,281
2020/10/16
The Alkemistry
100,685
2020/10/16
Welcome To Sun Shield
104,467
2020/10/16
A Good Man
117,588
2020/10/16
Coodle Brand Pillow
124,728
2020/10/16

Platform Wins

Over the last 90 days, Wix has taken 1,494 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Systems Innovation
13,493
WooCommerce
2020/08/14
Six Pack Chef
60,705
Shopify
2020/09/25
COLLECTIONS | Mysite
66,414
Shopify
2020/07/27
www.smartmarket.com.co
66,514
Shopify
2020/08/06
Barron Martins
76,024
Shopify
2020/07/30

Platform Losses

Over the last 90 days, Wix has lost 50,495 merchants to competitive platforms.

Platform
Stores
46,866
1,825
1,326
18
12

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
www.getit.changirecommends.com
1,536
Ecwid
2020/09/30
Pick Up Limes
2,170
Ecwid
2020/09/30
Maine Coast Fishermen's Association
6,438
Ecwid
2020/09/30
Boxabl
6,609
Ecwid
2020/09/29
Hankey’s Toys
7,365
Ecwid
2020/09/30

Category Breakdown

Here are the top 20 industry verticals for stores on Wix.

Category
Stores
None
212,490
38,512
27,149
23,306
19,748
11,826
11,611
4,325
3,680
3,220

Country Breakdown

Wix is quite popular in the United States.

Country
Stores
None
204,523
117,729
12,633
12,447
11,822
7,666
7,254
5,320

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Wix.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Facebook
254,249
54%
Email
237,736
50%
Instagram
233,257
49%
Phone
149,604
31%
Twitter
33,645
7%
YouTube
32,221
6%
LinkedIn
28,977
6%
Pinterest
24,214
5%
Snapchat
960
0%
Tiktok
726
0%

Third-Party Technologies

Many Wix merchants run third-party technologies on their store in addition to apps from the Wix App Store. We're tracking 82 different technologies that have 15,726 collective installs on Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
2,193
1,664
690
455
176

Top-level Domain Distribution

Most Wix stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
332,033
.co.uk
20,345
.org
18,359
.net
13,223
.com.br
10,006
.com.au
8,383
.ca
4,091
.shop
4,037
.de
4,000
.fr
3,726

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.