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The State of Wix in 2024

Updated Mar 15 2024

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 676,310 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 7.3% quarter-over-quarter in 2023 Q4.
  • Wix stores increased 34% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q2
550,271
2020 Q3
521,419
2020 Q4
481,207
2021 Q1
513,357
2021 Q2
199,710
2021 Q3
1,081,223
2021 Q4
1,091,368
2022 Q1
1,054,282
2022 Q2
829,876
2022 Q3
790,650
2022 Q4
682,854
2023 Q1
640,935
2023 Q2
629,105
2023 Q3
665,733
2023 Q4
705,809
2024 Q1 (to date)
676,310
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wix store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 53.9% of Wix stores.
  • Facebook is used by 42.0% of Wix stores.
  • YouTube is used by 9.7% of Wix stores.
Type
Stores
Instagram
364,253
Facebook
284,198
YouTube
65,387
Twitter
60,274
Tiktok
42,054
Pinterest
25,372
LinkedIn
19,336
WhatsApp
11,816
Facebook Group
8,319
Yelp
2,729
Snapchat
848

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Wix stores have an email on their website
  • 41% of Wix stores provide a phone number on their website
Type
Stores
Email
377,483
Phone
275,559

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 8.1% of Wix stores sell Beauty & Fitness products.
  • 8.1% of Wix stores sell Apparel products.
  • 7.6% of Wix stores sell Home & Garden products.

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 44.9% of Wix stores are in United States
  • 10.2% of Wix stores are in United Kingdom
  • 4.5% of Wix stores are in Canada
  • 3.7% of Wix stores are in Australia
Country
Stores
303,524
30,636
24,968
24,840
21,422
16,465
12,814
10,843

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 99.7% of Wix stores have Unknown employees.
  • 0.2% of Wix stores have 1 - 9 employees.
  • 0.1% of Wix stores have 10 - 24 employees.
Employees
Stores
Unknown
674,043
1 - 9
1,080
10 - 24
411
25 - 49
235
50 - 99
166
100 - 249
164
250 - 999
123
1000 - 4999
61
5000+
27

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 51.4% of Wix stores sell 1 - 9 different products.
  • 6.0% of Wix stores sell 10 - 24 different products.
  • 3.1% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
347,805
10 - 24
40,814
25 - 49
20,892
50 - 99
5,272
100 - 249
8,844
250 - 999
2,260
1000 - 4999
309
5000 - 9999
45
10000 - 24999
28
25000 - 99999
28

Top Technologies on Wix Stores

We're tracking 299 different technologies that have 109,139 collective installs on Wix stores.

  • YouTube Player is used by 2.5% of Wix stores.
  • Google Adsense is used by 2.3% of Wix stores.
  • Google Tag Manager is used by 1.6% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
6,139
4,455
3,782
2,990

Top Shipping Carriers Used By Wix Stores

  • USPS is used by 2.5% of Wix stores.
  • UPS is used by 1.2% of Wix stores.
  • Royal Mail is used by 1.1% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
USPS
17,234
UPS
7,811
Royal Mail
7,382
Fedex
4,855
Australia Post
2,484
Canada Post
1,446
Correos
443
Correios
240
New Zealean Post
229
DHL
228

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 69.5% of Wix stores have a .com domain.
  • 4.5% of Wix stores have a .co.uk domain.
  • 3.1% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
470,050
.co.uk
30,492
.org
21,025
.net
17,320
.com.br
13,899
.com.au
12,216
.ca
8,861
.shop
8,779
.fr
8,166
.de
7,602

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
Wildlife World Zoo
3,309
2017/01/27
Pappy's Smokehouse
6,196
2016/12/30
Niagara
7,182
2016/12/30
Hello Neighbor
7,712
2016/12/30
www.johnspizzerianyc.com
7,931
2016/12/30

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Dr. Malek's Office
181,303
2024/03/15
West Rock Wellness
626,903
2024/03/15
SALTability Retreat
665,757
2024/03/15
Massage By Soleak
685,395
2024/03/15
Funky Monkey Designs
711,362
2024/03/15

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 901 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Clydesdale Breeders
43,475
WooCommerce
2024/03/08
Imperial Billiards
54,632
Magento
2024/02/29
Samosa House
62,010
WooCommerce
2024/03/12
Uji Time Dessert
80,590
Square Online
2024/01/08
Branson Coaster
87,496
WooCommerce
2024/03/14

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 9,733 merchants to competitive platforms.

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Alaskan King Bed Company
11,249
Shopify
2024/01/31
Belushi's Farm
13,103
WooCommerce
2024/02/01
Ogden Dinosaur Park
21,614
WooCommerce
2024/03/08
Like Air
23,983
Shopify
2024/01/27
Tim Dillon Comedy
24,609
WooCommerce
2024/02/22

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Wix stores, create a free account and have a look for yourself.