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The State of Wix in 2025

Updated Jul 11 2025

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 1,003,063 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores decreased -0.1% quarter-over-quarter in 2025 Q2.
  • Wix stores increased 43% year-over-year in 2025 Q2.
Quarter
Active Stores
2020 Q2
550,271
2020 Q3
521,419
2020 Q4
481,207
2021 Q1
513,357
2021 Q2
199,710
2021 Q3
1,081,223
2021 Q4
1,091,368
2022 Q1
1,054,282
2022 Q2
829,876
2022 Q3
790,650
2022 Q4
682,854
2023 Q1
640,935
2023 Q2
629,105
2023 Q3
665,733
2023 Q4
705,809
2024 Q1
670,369
2024 Q2
702,011
2024 Q3
698,682
2024 Q4
798,040
2025 Q1
824,589
2025 Q2
1,004,557
2025 Q3 (to date)
1,003,063
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q30100,000200,000300,000400,000500,000600,000700,000800,000900,0001,000,0001,100,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wix store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 54.6% of Wix stores.
  • Facebook is used by 38.6% of Wix stores.
  • YouTube is used by 11.4% of Wix stores.
Type
Stores
Instagram
547,811
Facebook
386,932
YouTube
114,304
Twitter
86,360
Tiktok
59,304
LinkedIn
46,325
Pinterest
28,454
WhatsApp
26,243
Facebook Group
11,823
Yelp
4,847
Applemusic
4,620
Soundcloud
4,397
Snapchat
1,059

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Wix stores have an email on their website
  • 46% of Wix stores provide a phone number on their website
Type
Stores
Email
556,868
Phone
457,563

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 10.7% of Wix stores sell Arts & Entertainment products.
  • 9.8% of Wix stores sell People & Society products.
  • 8.9% of Wix stores sell Beauty & Fitness products.
Arts & EntertainmentPeople & SocietyBeauty & FitnessHome & GardenApparelFood & DrinkBusiness & IndustrialHealthSportsJobs & EducationAutos & VehiclesToys & HobbiesPets & AnimalsTravelBooks & LiteratureGifts & Special EventsComputers

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 43.0% of Wix stores are in United States
  • 9.3% of Wix stores are in United Kingdom
  • 4.9% of Wix stores are in Canada
  • 3.8% of Wix stores are in Brazil
Country
Stores
431,526
48,904
38,279
37,615
30,236
25,125
21,809
19,599
United StatesUnited KingdomCanadaBrazilAustraliaFranceIndiaGermanyJapan

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 99.6% of Wix stores have Unknown employees.
  • 0.2% of Wix stores have 1 - 9 employees.
  • 0.1% of Wix stores have 10 - 24 employees.
Employees
Stores
Unknown
998,924
1 - 9
1,808
10 - 24
689
25 - 49
460
50 - 99
395
100 - 249
337
250 - 999
273
1000 - 4999
123
5000+
54
Unknown

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 50.4% of Wix stores sell 1 - 9 different products.
  • 6.2% of Wix stores sell 250000+ different products.
  • 4.5% of Wix stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
505,580
10 - 24
44,642
25 - 49
33,775
50 - 99
7,863
100 - 249
16,913
250 - 999
6,884
10000 - 24999
3,446
25000 - 99999
10,535
100000 - 249999
11,678
250000+
62,066
1 - 910 - 2425 - 49100 - 249100000 - 249999250000+

Top Technologies on Wix Stores

We're tracking 379 different technologies that have 242,691 collective installs on Wix stores.

  • Google Adsense is used by 3.8% of Wix stores.
  • Google Tag Manager is used by 3.1% of Wix stores.
  • YouTube Player is used by 2.3% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
7,247
5,706
4,860

Top Shipping Carriers Used By Wix Stores

  • USPS is used by 1.7% of Wix stores.
  • UPS is used by 1.0% of Wix stores.
  • Royal Mail is used by 0.7% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
USPS
17,209
UPS
9,575
Royal Mail
7,095
Fedex
6,208
Australia Post
2,718
Canada Post
1,642
Correos
581
DHL
277
Purolator
276
SF Express
271

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.6% of Wix stores have a .com domain.
  • 4.0% of Wix stores have a .co.uk domain.
  • 4.0% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
677,577
.co.uk
40,408
.org
39,819
.net
24,101
.com.br
21,893
.com.au
18,941
.ca
15,772
.de
13,663
.fr
11,640
.ch
10,039
.com.co.uk.org.net.com.br.com.au.ca

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
Hisense USA
2,193
2016/12/30
Month – MoviePass
4,427
2016/12/30
Las Olas Boulevard
5,878
2022/08/12
FENG CHA
8,336
2021/02/19
www.zionadventurephotog.com
8,498
2018/06/15

New Wix Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.jpryan.com
330,048
2025/07/11
Presque Isle Pickleball
357,419
2025/07/11
Windberry Farms
458,474
2025/07/11
Paulie's Delicatessen
571,538
2025/07/11
Champoeg Nursery
574,794
2025/07/11

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 2,448 merchants from competitive ecommerce platforms.

ShopifyWooCommerceSquarespaceEcwidCustom CartSquare OnlineGoDaddy Online Store

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Valter's Osteria
23,169
WooCommerce
2025/07/08
The Novogratz
25,253
Shopify
2025/06/24
Beauvoir
28,289
Ecwid
2025/05/25
Kalypso Media
56,515
Shopware
2025/06/29
www.nebraskacity.com
61,807
WooCommerce
2025/06/01

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 8,093 merchants to competitive platforms.

Platform
Stores
3,168
2,471
611
75
49
ShopifyWooCommerceCustom CartEcwidSquarespaceTiendanube

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Haraz Coffee House
11,589
Shopify
2025/05/03
Nightingale Ice Cream
21,504
Shopify
2025/06/14
Harumi Sushi & Sake
26,578
Custom Cart
2025/07/07
glenhelen.org
38,046
WooCommerce
2025/06/12
Mini Kabob
41,375
Custom Cart
2025/06/23

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.