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The State of Wix in 2024

Updated Feb 23 2024

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 680,979 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 7.3% quarter-over-quarter in 2023 Q4.
  • Wix stores increased 34% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q2
550,271
2020 Q3
521,419
2020 Q4
481,207
2021 Q1
513,357
2021 Q2
199,710
2021 Q3
1,081,223
2021 Q4
1,091,368
2022 Q1
1,054,282
2022 Q2
829,876
2022 Q3
790,650
2022 Q4
682,854
2023 Q1
640,935
2023 Q2
629,105
2023 Q3
665,733
2023 Q4
705,809
2024 Q1 (to date)
680,979
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wix store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 54.1% of Wix stores.
  • Facebook is used by 42.4% of Wix stores.
  • YouTube is used by 9.7% of Wix stores.
Type
Stores
Instagram
368,269
Facebook
288,945
YouTube
65,848
Twitter
61,563
Tiktok
41,731
Pinterest
25,912
LinkedIn
19,378
WhatsApp
11,897
Facebook Group
8,439
Yelp
2,711
Snapchat
859

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Wix stores have an email on their website
  • 41% of Wix stores provide a phone number on their website
Type
Stores
Email
381,024
Phone
276,376

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 8.2% of Wix stores sell Apparel products.
  • 8.1% of Wix stores sell Beauty & Fitness products.
  • 7.6% of Wix stores sell Home & Garden products.
Category
Stores
55,789
51,710
36,667
22,193
21,809
6,997
6,980
5,651
4,067

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 44.8% of Wix stores are in United States
  • 10.2% of Wix stores are in United Kingdom
  • 4.5% of Wix stores are in Canada
  • 3.7% of Wix stores are in Brazil
Country
Stores
305,192
30,793
25,236
25,202
21,602
16,546
12,771
10,860

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 99.7% of Wix stores have Unknown employees.
  • 0.2% of Wix stores have 1 - 9 employees.
  • 0.1% of Wix stores have 10 - 24 employees.
Employees
Stores
Unknown
678,668
1 - 9
1,091
10 - 24
417
25 - 49
237
50 - 99
175
100 - 249
163
250 - 999
126
1000 - 4999
60
5000+
42

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 51.9% of Wix stores sell 1 - 9 different products.
  • 6.1% of Wix stores sell 10 - 24 different products.
  • 3.1% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
353,203
10 - 24
41,495
25 - 49
21,150
50 - 99
5,352
100 - 249
8,963
250 - 999
2,241
1000 - 4999
304
5000 - 9999
47
10000 - 24999
26
25000 - 99999
26

Top Technologies on Wix Stores

We're tracking 294 different technologies that have 109,538 collective installs on Wix stores.

  • YouTube Player is used by 2.5% of Wix stores.
  • Google Adsense is used by 2.3% of Wix stores.
  • Google Tag Manager is used by 1.6% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
6,413
4,485
3,837
2,949

Top Shipping Carriers Used By Wix Stores

  • USPS is used by 2.6% of Wix stores.
  • UPS is used by 1.2% of Wix stores.
  • Royal Mail is used by 1.1% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
USPS
17,624
UPS
7,913
Royal Mail
7,506
Fedex
4,880
Australia Post
2,518
Canada Post
1,494
Correos
447
Correios
257
DHL
238
New Zealean Post
225

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 69.5% of Wix stores have a .com domain.
  • 4.5% of Wix stores have a .co.uk domain.
  • 3.1% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
473,348
.co.uk
30,865
.org
21,063
.net
17,381
.com.br
14,126
.com.au
12,348
.ca
8,890
.shop
8,860
.fr
8,244
.de
7,601

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
Wildlife World Zoo
3,324
2017/01/27
Pappy's Smokehouse
6,237
2016/12/30
Hello Neighbor
7,790
2016/12/30
www.johnspizzerianyc.com
8,007
2016/12/30
www.parlordoughnuts.com
8,311
2021/04/23

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Norfolk Healthy Produce
83,551
2024/02/23
Schuberg's Bar & Grill
155,138
2024/02/23
Teriyaki Plus
498,465
2024/02/23
WP St. Patricks Day
553,357
2024/02/23
www.matthewrief.com
580,529
2024/02/23

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 869 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Uji Time Dessert
71,240
Square Online
2024/01/08
HOME
85,463
WooCommerce
2024/02/06
www.williamsbigbud.com
111,705
WooCommerce
2023/12/28
Lazy Stencils
149,485
Shopify
2024/02/20
Thunderbird Coffee
164,908
Squarespace
2024/01/30

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 9,533 merchants to competitive platforms.

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Alaskan King Bed Company
11,338
Shopify
2024/01/31
Belushi's Farm
13,170
WooCommerce
2024/02/01
Genesis Arms
31,382
BigCommerce
2024/01/12
PantherCoffee
38,365
Shopify
2024/02/01
Tanzite StoneDecks
40,714
Shopify
2023/12/27

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Wix stores, create a free account and have a look for yourself.