The State of Wix

Wix is a drag-and-drop website builder that also offers e-commerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are e-commerce merchants.

Quarterly Growth

At present, there are 525,644 live stores running on the Wix platform.

Here is the quarter-over-quarter growth of stores running Wix.

Quarter
New Active Stores
2017 Q1
1,848
2017 Q2
1,127
2017 Q3
859
2017 Q4
1,059
2018 Q1
1,892
2018 Q2
191,663
2018 Q3
28,929
2018 Q4
26,872
2019 Q1
32,966
2019 Q2
34,503
2019 Q3
43,845
2019 Q4
46,655
2020 Q1
51,218
2020 Q2
46,518
2020 Q3 (to date)
1,082
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Wix, ordered by worldwide store rank.

Name
Domain
Rank
Created
www.giveme5.co
780
2018/06/15
www.pokerrrrapp.com
864
2016/12/30
www.nocommentparis.com
1,185
2018/06/15
Ruby Love
1,791
2019/06/07
PickUpLimes
1,836
2018/06/15

New Stores

Here are the 5 highest-ranked new stores that are running Wix.

Name
Domain
Rank
Created
www.palettewear.co
76,773
2020/07/31
www.balax.com
212,400
2020/07/31
www.sparxesports.ch
1,041,119
2020/07/31
www.nowshop.uk
1,157,974
2020/07/31
Electude
1,365,916
2020/07/31

Platform Wins

Over the last 90 days, Wix has taken 1,070 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
www.biocarve.com
31,512
Magento
2020/07/08
Intimately.co
48,880
Shopify
2020/06/07
www.sorukalesi.com
54,809
WooCommerce
2020/06/19
Barron Martins
76,441
Shopify
2020/07/30
www.hygrowenterprise.com
76,533
Shopify
2020/06/05

Platform Losses

Over the last 90 days, Wix has lost 3,898 merchants to competitive platforms.

Platform
Stores
2,110
1,280
15
12
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
StoneCoatCountertops.com
4,359
Big Commerce
2020/06/01
Xcel Wetsuits
9,359
Shopify
2020/05/26
Nomaden Berlin
14,323
Squarespace
2020/06/13
Hard Night Good Morning
23,226
Shopify
2020/05/17
Bell Interactive
24,146
WooCommerce
2020/05/23

Category Breakdown

Here are the top 20 industry verticals for stores on Wix.

Category
Stores
None
241,474
44,126
29,452
26,378
22,197
13,033
12,785
4,665
4,139
3,565

Country Breakdown

Wix is quite popular in the United States.

Country
Stores
None
228,356
129,828
14,882
13,684
13,361
9,227
8,756
5,665

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Wix.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Facebook
270,734
51%
Instagram
259,345
49%
Email
253,373
48%
Phone
161,154
30%
Twitter
64,239
12%
YouTube
34,688
6%
LinkedIn
31,578
6%
Pinterest
26,985
5%
Snapchat
1,120
0%
Tiktok
587
0%

Third-Party Technologies

Many Wix merchants run third-party technologies on their store in addition to apps from the Wix App Store. We're tracking 69 different technologies that have 19,694 collective installs on Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
1,164
1,132
755
257
256

Top-level Domain Distribution

Most Wix stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
372,029
.co.uk
22,314
.org
19,909
.net
14,811
.com.br
11,940
.com.au
9,429
.shop
4,737
.ca
4,416
.de
4,170
.fr
4,161

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.