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The State of Wix in 2022

Updated May 20 2022

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 854,592 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 8.2% quarter-over-quarter in 2022 Q1.
  • Wix stores increased 238% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
884
2017 Q2
592
2017 Q3
419
2017 Q4
548
2018 Q1
855
2018 Q2
78,495
2018 Q3
12,760
2018 Q4
10,647
2019 Q1
14,322
2019 Q2
13,511
2019 Q3
15,509
2019 Q4
14,656
2020 Q1
16,290
2020 Q2
16,444
2020 Q3
5,144
2020 Q4
13,337
2021 Q1
18,489
2021 Q2
104,593
2021 Q3
329,888
2021 Q4
76,242
2022 Q1
61,597
2022 Q2 (to date)
41,301
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 52.3% of Wix stores.
  • Facebook is used by 47.3% of Wix stores.
  • Twitter is used by 10.8% of Wix stores.
Type
Stores
Instagram
446,752
Facebook
403,925
Twitter
91,957
YouTube
70,917
Pinterest
35,264
LinkedIn
22,601
Tiktok
20,749
Facebook Group
10,121
Yelp
3,989
Snapchat
1,380

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Wix stores have an email on their website
  • 41% of Wix stores provide a phone number on their website
Type
Stores
Email
467,793
Phone
351,128

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 9.7% of Wix stores sell Apparel products.
  • 9.4% of Wix stores sell Beauty & Fitness products.
  • 7.7% of Wix stores sell Home & Garden products.

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 27.0% of Wix stores are in United States
  • 8.0% of Wix stores are in United Kingdom
  • 3.0% of Wix stores are in Canada
  • 2.9% of Wix stores are in France
Country
Stores
230,775
25,560
25,150
23,698
21,685
15,533
14,487
10,134

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 0.0% of Wix stores have 1 - 9 employees.
  • 0.0% of Wix stores have 10 - 24 employees.
  • 0.0% of Wix stores have 25 - 49 employees.
Employees
Stores
1 - 9
310
10 - 24
100
25 - 49
37
50 - 99
31
100 - 249
7
250 - 999
3
1000 - 4999
4
5000+
2

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 5.1% of Wix stores sell 1 - 9 different products.
  • 1.2% of Wix stores sell 10 - 24 different products.
  • 0.7% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
43,309
10 - 24
10,640
25 - 49
6,385
50 - 99
1,646
100 - 249
3,520
250 - 999
1,055
1000 - 4999
131
5000 - 9999
13
10000 - 24999
8
250000+
3

Top Technologies on Wix Stores

We're tracking 197 different technologies that have 646,791 collective installs on Wix stores.

  • Cloudfront CDN is used by 58.4% of Wix stores.
  • Fastly CDN is used by 5.0% of Wix stores.
  • Smile.io is used by 1.7% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
499,029
42,435
14,488
6,706

Top Shipping Carriers Used By Wix Stores

  • USPS is used by 2.7% of Wix stores.
  • Royal Mail is used by 1.1% of Wix stores.
  • UPS is used by 1.0% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
USPS
23,279
Royal Mail
9,816
UPS
8,419
Fedex
6,057
Australia Post
2,962
Canada Post
1,866
Correos
627
Correios
297
DHL
293
SF Express
289

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 71.2% of Wix stores have a .com domain.
  • 4.9% of Wix stores have a .co.uk domain.
  • 3.2% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
608,769
.co.uk
41,859
.org
27,525
.net
23,289
.com.br
16,153
.com.au
12,409
.shop
11,989
.fr
8,144
.de
7,673
.ca
7,023

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
HOUSE OF SUNNY
7,623
2018/06/15
KawaiiStacie
12,640
2018/08/10
purpleplanet
14,961
2017/02/24
Do3D.com
18,996
2018/06/15
ClockworkPi
19,337
2018/06/15

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Closersmedia
318,870
2022/05/20
JR Gray Books
345,785
2022/05/20
Ms. Hair And Humor
369,234
2022/05/20
Odda Taxi
411,136
2022/05/20
Hölick Havsresort
418,559
2022/05/20

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 1,871 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Shopenzer, Inc.
41,298
Shopify
2022/05/10
NoCodeDevs
47,621
Webflow
2022/04/04
www.fortheloveofhomeschooling.com
66,114
Shopify
2022/05/03
English with Alex
79,469
Custom Cart
2022/03/01
MOLOGOKO COUTURE
255,605
Square Online
2022/03/29

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 11,497 merchants to competitive platforms.

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PETKIT US
10,011
Shopify
2022/03/19
Ruby Love
13,232
Shopify
2022/04/27
UnMask
45,267
Shopify
2022/03/10
NLE HEALTH AND WELLNESS
49,209
Shopify
2022/02/26
OTK Network
57,162
Shopify
2022/03/04

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Wix stores, create a free account and have a look for yourself.