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The State of Wix in 2021

Updated Nov 19 2021

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 1,110,292 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 145.8% quarter-over-quarter in 2021 Q3.
  • Wix stores increased 323% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
941
2017 Q2
605
2017 Q3
428
2017 Q4
562
2018 Q1
944
2018 Q2
93,314
2018 Q3
14,695
2018 Q4
12,719
2019 Q1
16,886
2019 Q2
15,627
2019 Q3
17,049
2019 Q4
17,184
2020 Q1
20,987
2020 Q2
20,911
2020 Q3
5,152
2020 Q4
12,953
2021 Q1
20,153
2021 Q2
144,454
2021 Q3
618,568
2021 Q4 (to date)
67,557
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 46.0% of Wix stores.
  • Facebook is used by 45.9% of Wix stores.
  • Twitter is used by 10.2% of Wix stores.
Type
Stores
Instagram
510,183
Facebook
510,091
Twitter
113,378
LinkedIn
112,538
YouTube
66,656
Pinterest
42,184
Tiktok
16,753
Facebook Group
11,118
Yelp
9,222
Snapchat
1,833

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 52% of Wix stores have an email on their website
  • 35% of Wix stores provide a phone number on their website
Type
Stores
Email
581,778
Phone
391,812

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 9.2% of Wix stores sell Beauty & Fitness products.
  • 8.2% of Wix stores sell Apparel products.
  • 8.1% of Wix stores sell Home & Garden products.
Category
Stores
91,208
89,830
47,984
45,658
28,594
15,423
11,803
10,226
9,238

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 20.2% of Wix stores are in United States
  • 6.1% of Wix stores are in United Kingdom
  • 2.7% of Wix stores are in Brazil
  • 2.5% of Wix stores are in Canada
Country
Stores
223,924
29,665
28,248
23,055
21,585
18,586
15,224
13,279

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 0.0% of Wix stores have 1 - 9 employees.
  • 0.0% of Wix stores have 10 - 24 employees.
  • 0.0% of Wix stores have 25 - 49 employees.
Employees
Stores
1 - 9
121
10 - 24
36
25 - 49
18
50 - 99
13
100 - 249
3
250 - 999
1
1000 - 4999
3

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 2.2% of Wix stores sell 1 - 9 different products.
  • 0.6% of Wix stores sell 10 - 24 different products.
  • 0.4% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
24,152
10 - 24
6,462
25 - 49
4,120
50 - 99
1,090
100 - 249
2,508
250 - 999
843
1000 - 4999
105
5000 - 9999
12
10000 - 24999
4
25000 - 99999
1

Top Technologies on Wix Stores

We're tracking 172 different technologies that have 163,970 collective installs on Wix stores.

  • Fastly CDN is used by 4.0% of Wix stores.
  • YouTube Player is used by 2.8% of Wix stores.
  • Smile.io is used by 1.5% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
44,553
16,234
8,925
3,220

Top Shipping Carriers Used By Wix Stores

  • UPS is used by 95.3% of Wix stores.
  • USPS is used by 2.2% of Wix stores.
  • Royal Mail is used by 0.9% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
UPS
1,058,303
USPS
23,883
Royal Mail
9,910
Fedex
5,231
Australia Post
2,739
Canada Post
1,843
Correos
421
DHL
279
SF Express
255
Correios
232

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 70.4% of Wix stores have a .com domain.
  • 4.7% of Wix stores have a .co.uk domain.
  • 3.1% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
781,536
.co.uk
52,102
.org
34,214
.net
31,381
.com.br
26,327
.com.au
17,145
.shop
13,492
.de
11,133
.fr
10,892
.ca
10,226

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
Dr. Robert Young
9,605
2018/12/14
Ruby Love
11,716
2019/06/07
HOUSE OF SUNNY
14,237
2018/06/15
Not On The Beeb
14,723
2021/04/16
purpleplanet
14,846
2017/02/24

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
SCCBC
301,078
2021/11/19
From Europe To You
394,670
2021/11/19
FMU GmbH
596,920
2021/11/19
TRAFFORD PARK AND SALES
643,520
2021/11/19
Hofladen Dinhard
761,411
2021/11/19

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 2,781 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
LEKOCH
150,621
Custom Cart
2021/10/06
Nifty Sparkles
154,196
Shopify
2021/10/30
GenZe
162,266
Custom Cart
2021/10/06
Bruer
179,317
Shopify
2021/10/09
Unam La
184,459
Ecwid
2021/09/30

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 10,683 merchants to competitive platforms.

Platform
Stores
2,998
2,972
2,629

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Delphi Digital
9,730
Shopify
2021/11/04
Home page
57,342
Magento
2021/11/02
Happy Houseplants
57,512
Ecwid
2021/11/02
Qiui.store
58,935
Shopify
2021/10/11
HERB
61,883
Custom Cart
2021/10/11

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.