The State of Wix

Wix is a drag-and-drop website builder that also offers e-commerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are e-commerce merchants.

Quarterly Growth

At present, there are 468,902 live stores running on the Wix platform.

Here is the quarter-over-quarter growth of stores running Wix.

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Wix, ordered by worldwide store rank.

New Stores

Here are the 5 highest-ranked new stores that are running Wix.

Platform Wins

Over the last 90 days, Wix has taken 1,494 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Platform Losses

Over the last 90 days, Wix has lost 50,495 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Category Breakdown

Here are the top 20 industry verticals for stores on Wix.

Country Breakdown

Wix is quite popular in the United States.

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Wix.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Third-Party Technologies

Many Wix merchants run third-party technologies on their store in addition to apps from the Wix App Store. We're tracking 82 different technologies that have 15,726 collective installs on Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Top-level Domain Distribution

Most Wix stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.