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The State of Wix in 2022

Updated Sep 16 2022

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 794,843 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 8.1% quarter-over-quarter in 2022 Q2.
  • Wix stores increased 139% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
804
2017 Q2
477
2017 Q3
364
2017 Q4
506
2018 Q1
772
2018 Q2
70,838
2018 Q3
10,828
2018 Q4
9,685
2019 Q1
13,397
2019 Q2
11,811
2019 Q3
13,130
2019 Q4
13,231
2020 Q1
14,744
2020 Q2
14,580
2020 Q3
4,349
2020 Q4
11,561
2021 Q1
16,491
2021 Q2
87,513
2021 Q3
249,795
2021 Q4
63,785
2022 Q1
52,023
2022 Q2
54,340
2022 Q3 (to date)
72,390
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 55.0% of Wix stores.
  • Facebook is used by 47.3% of Wix stores.
  • Twitter is used by 10.4% of Wix stores.
Type
Stores
Instagram
437,100
Facebook
376,247
Twitter
82,300
YouTube
65,652
Pinterest
32,407
Tiktok
24,998
LinkedIn
22,131
Facebook Group
9,366
Yelp
3,704
Snapchat
1,167

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Wix stores have an email on their website
  • 43% of Wix stores provide a phone number on their website
Type
Stores
Email
435,118
Phone
342,826

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 9.4% of Wix stores sell Apparel products.
  • 9.1% of Wix stores sell Beauty & Fitness products.
  • 7.7% of Wix stores sell Home & Garden products.

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 43.2% of Wix stores are in United States
  • 10.4% of Wix stores are in United Kingdom
  • 4.3% of Wix stores are in Canada
  • 4.1% of Wix stores are in Brazil
Country
Stores
343,712
33,797
32,849
28,518
24,788
19,711
14,629
12,877

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 0.1% of Wix stores have 1 - 9 employees.
  • 0.0% of Wix stores have 10 - 24 employees.
  • 0.0% of Wix stores have 25 - 49 employees.
Employees
Stores
1 - 9
768
10 - 24
332
25 - 49
213
50 - 99
173
100 - 249
131
250 - 999
133
1000 - 4999
49
5000+
29

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 29.0% of Wix stores sell 1 - 9 different products.
  • 4.7% of Wix stores sell 10 - 24 different products.
  • 2.3% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
230,154
10 - 24
37,267
25 - 49
18,487
50 - 99
5,146
100 - 249
7,282
250 - 999
1,898
1000 - 4999
241
5000 - 9999
33
10000 - 24999
14
25000 - 99999
19

Top Technologies on Wix Stores

We're tracking 215 different technologies that have 154,195 collective installs on Wix stores.

  • Fastly CDN is used by 5.2% of Wix stores.
  • YouTube Player is used by 2.7% of Wix stores.
  • Google Tag Manager is used by 1.6% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
41,478
11,866
5,682
5,093

Top Shipping Carriers Used By Wix Stores

  • USPS is used by 2.6% of Wix stores.
  • Royal Mail is used by 1.1% of Wix stores.
  • UPS is used by 1.0% of Wix stores.

Here are the top 10 shipping carriers across all Wix stores.

Shipping Carrier
Stores
USPS
20,404
Royal Mail
8,880
UPS
7,942
Fedex
5,371
Australia Post
2,783
Canada Post
1,740
Correos
502
Correios
319
DHL
280
SF Express
248

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 69.8% of Wix stores have a .com domain.
  • 4.8% of Wix stores have a .co.uk domain.
  • 3.1% of Wix stores have a .org domain.
Top-level Domain
Stores
.com
554,411
.co.uk
38,073
.org
25,019
.net
21,111
.com.br
18,238
.com.au
12,690
.shop
10,465
.fr
9,198
.de
8,418
.ca
8,244

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
HUMAN
5,350
2021/07/09
Spacecrafting
10,605
2016/12/30
KawaiiStacie
12,097
2018/08/10
PanneauPocket
12,747
2021/07/16
Shopenzer, Inc.
14,956
2020/12/11

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Magical Bridge Foundation
531,400
2022/09/16
Sunila Gollapudi
563,733
2022/09/16
Heal'r
638,684
2022/09/16
Harderstar
652,913
2022/09/16
New Dumplings
662,820
2022/09/16

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 1,519 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Beautyshop Ireland
57,141
Shopify
2022/09/15
Novielo London
61,348
Shopify
2022/07/05
Yeetys Market
69,786
Shopify
2022/08/13
diversophy
152,730
Shopify
2022/07/15
JMMTA
159,560
Ecwid
2022/07/05

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 8,837 merchants to competitive platforms.

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
rionmotors
37,349
Shopify
2022/08/20
drtenpenny.com
75,215
WooCommerce
2022/06/28
www.mntra.io
85,030
WooCommerce
2022/09/05
theproducerschool
86,722
Shopify
2022/07/02
Shop
99,793
Magento
2022/07/16

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Wix stores, create a free account and have a look for yourself.