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The State of Wix in 2021

Updated Jul 23 2021

Wix is a drag-and-drop website builder that also offers ecommerce capabilities. Founded in 2006, Wix now powers millions of websites though only a subset of those are ecommerce merchants.

In this report, we'll cover the following essential statistics on Wix usage.

Download a complete list of Wix stores with a paid account.
Create a free account to get a feel for the data we provide.

Wix Growth

At present, there are 208,007 live stores running on the Wix platform.

Here is the historical growth of stores running Wix.

  • Wix stores increased 32.2% quarter-over-quarter in 2021 Q2.
  • Wix stores increased 41% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
568
2017 Q2
353
2017 Q3
288
2017 Q4
307
2018 Q1
585
2018 Q2
58,653
2018 Q3
8,039
2018 Q4
7,188
2019 Q1
8,591
2019 Q2
8,633
2019 Q3
10,974
2019 Q4
10,895
2020 Q1
12,278
2020 Q2
8,953
2020 Q3
1,469
2020 Q4
2,116
2021 Q1
6,006
2021 Q2
48,381
2021 Q3 (to date)
9,397
Cumulative Stores by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 58.8% of Wix stores.
  • Instagram is used by 52.7% of Wix stores.
  • Twitter is used by 14.8% of Wix stores.
Type
Stores
Facebook
122,313
Instagram
109,694
Twitter
30,790
YouTube
16,280
Pinterest
14,484
LinkedIn
11,297
Facebook Group
2,149
Tiktok
1,724
Snapchat
414

Contact Information On Wix Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Wix stores have an email on their website
  • 32% of Wix stores provide a phone number on their website
Type
Stores
Email
120,228
Phone
66,400

Top Categories For Wix Stores

Here is the breakdown of industry verticals for stores on Wix.

  • 15.0% of Wix stores sell Apparel products.
  • 9.0% of Wix stores sell Beauty & Fitness products.
  • 8.2% of Wix stores sell Home & Garden products.

Top Countries For Wix Stores

Here are the top countries for stores using Wix.

  • 22.1% of Wix stores are in United States
  • 7.5% of Wix stores are in United Kingdom
  • 2.5% of Wix stores are in Australia
  • 2.5% of Wix stores are in France
Country
Stores
45,992
5,267
5,263
5,014
4,676
3,351
3,320
2,208

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wix Stores

Here is the breakdown of Wix stores by the number of employees.

  • 0.0% of Wix stores have 1 - 9 employees.
  • 0.0% of Wix stores have 10 - 24 employees.
  • 0.0% of Wix stores have 25 - 49 employees.
Employees
Stores
1 - 9
60
10 - 24
16
25 - 49
11
50 - 99
5
250 - 999
2

Number Of Products Sold For Wix Stores

Here is the breakdown of Wix stores by the number of products that they sell.

  • 4.4% of Wix stores sell 1 - 9 different products.
  • 1.6% of Wix stores sell 10 - 24 different products.
  • 1.1% of Wix stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
9,155
10 - 24
3,255
25 - 49
2,342
50 - 99
669
100 - 249
1,510
250 - 999
537
1000 - 4999
59
5000 - 9999
5
10000 - 24999
1
250000+
1

Top Technologies on Wix Stores

We're tracking 117 different technologies that have 36,819 collective installs on Wix stores.

  • YouTube Player is used by 4.0% of Wix stores.
  • Fastly CDN is used by 3.4% of Wix stores.
  • Smile.io is used by 2.3% of Wix stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Technology
Stores
6,980
4,808
3,655
1,347
791

Wix Store Top-level Domain Distribution

.com is the most popular top-level domain for Wix stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 71.7% of Wix stores have a .com domain.
  • 5.2% of Wix stores have a .co.uk domain.
  • 2.6% of Wix stores have a .net domain.
Top-level Domain
Stores
.com
149,061
.co.uk
10,870
.net
5,459
.org
5,263
.com.au
3,849
.com.br
3,803
.shop
2,964
.fr
1,840
.de
1,710
.ca
1,637

Top Wix Stores

Here are the top stores, powered by Wix, ordered by store rank.

Name
Domain
Rank
Created
Ruby Love
8,447
2019/06/07
HOUSE OF SUNNY
11,301
2018/06/15
The Chef & The Dish
11,457
2018/06/15
Country Thunder Music Festivals
12,117
2017/10/27
Nananke
14,175
2018/06/15

New Wix Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.magicallylyenchanted.com
2,154,290
2021/07/23
Vinayakjewellery
2,162,681
2021/07/23
Chefcouts
2,188,088
2021/07/23
Hisleri Harika
2,248,787
2021/07/23
fr.alexasbeautyss.com
2,396,612
2021/07/23

Stores Switching to Wix From Other Platforms

Over the last 90 days, Wix has taken 938 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wix from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.bambooco.co.il
42,163
Shopify
2021/06/11
www.thegymgeek.co.uk
94,886
Ecwid
2021/07/01
Caribbean Craft
101,568
WooCommerce
2021/07/03
Bloom Allure
102,222
Ecwid
2021/06/23
TREELIFE
114,172
Custom Cart
2021/06/08

Stores Switching from Wix To Other Platforms

Over the last 90 days, Wix has lost 8,006 merchants to competitive platforms.

Platform
Stores
2,147
2,025
1,718
1,375
34

Here are the top Wix stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Vontélle Eyewear
30,269
Shopify
2021/05/12
Optimus
36,695
Shopify
2021/07/03
99 Old Trees
37,493
OpenCart
2021/05/20
Alus
39,409
Shopify
2021/05/22
Hankey's Toys
47,931
Custom Cart
2021/06/07

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Wix stores, create a free account and have a look for yourself.