Ever wanted to know if a store sells big ticket items or relatively inexpensive goods? We've added the average product price to store details to make this analysis easy.
Average price data is also available through our API.
We are now identifying Shopify stores that use Shopify Plus. Shopify Plus is the most flexible (and expensive) pricing plan offered by Shopify.
To see the list of Shopify Plus stores, use our new Plan filter to segment the search results.
We're only able to identify Shopify Plus stores, so the remaining stores are labelled Unknown. Since we also track pricing plans for merchants using Square Online Store, you may also see other pricing plans listed if you have not segmented the search results to include only Shopify stores.
You might also want to look at our Shopify Plus report for more information.
New apps are being added to the Shopify App Store at an astonishing rate. 93 new apps were publishing in June 2018 alone.
As great as the Shopify App Store is, it doesn't do a good job of showing newly published apps. There's a New and Noteworthy but it only includes apps a subset of apps. If you're working in the Shopify ecosystem, or specifically on Shopify apps, it's important to keep track of all new apps so that you are aware of the changing competitive landscape. And there's no good way to do that in the App Store.
That's why we've added a feature that sends you a daily or weekly email showing all recently created apps. To subscribe, simply visit the Apps page and click on the Yes button.
Developers can also configure webhook notifications through the Notifications tab on the Account page.
We recently added the ability to search for Apps. App search works a lot like Domain search but there was one important difference: it was not possible to export Apps.
Based on your feedback, we've added export to the Apps page. Simply click on the export button in the top right corner of the page to export Apps. After a few seconds, you'll receive a CSV file containing all the Apps that match your current search. If you want to export all Apps, simply clear your search filters before you export.
Sometimes it can be easier to understand things visually. To that end, we've added a graphical summary of our store search results.
To see the graphs, click on the graph toggle icon in our search controls. That's the icon with 3 vertical bars immediately to the left of the word "Clear".
When you do this, the search result list is replaced with graphs that summarize the search results.
As you modify your search, the graphs automatically update.
Just click on the same icon to hide the graphs and return to the regular search result list,
We've added the ability to segment stores by the date that the store installed a specific app.
Start by filtering stores on a single installed app.
When you do this, a new column is added to the search results showing the date at which each store installed the app.
You also now have the option of sorting the search results by app installation date.
Finally, when you segment on a single app, a new filtering option is revealed which allows you to set an app install date range.
The minimum and maximum values are optional. For instance, if you set a minimum date but leave the maximum blank, the search results will include all domains installed since the minimum date.
We've just added a few new features that give you more insight into the Shopify app ecosystem. The image below shows details for an app that was recently added to the Shopify App Store.
To access this information, you'll need to navigate to the Apps page through the menu.
Then click on any app to see details. You can also search for an app or our filters to segment apps across the following dimensions:
That's just the beginning. Soon, we'll support searching for apps by the number of installs, number of reviews, average rating, and more! If there's anything you need, just let us know.
An active social media presence can have a large impact on the success of online stores. Many of the most popular stores have social media accounts with huge number of followers.
We've updated our store ranking algorithm to include social media follower and post counts. This means that stores linked to popular and active social media accounts get a boost in our index.
As part of this work, we've added the number of followers on social media accounts to the store details.
Follower counts are also available within the Store Leads API.
We're now tracking the number of products sold at each Shopify store. This can be useful in a number of scenarios. For instance, if you're a theme vendor and you've recently created a theme for merchants with a large product catalog, then it can be invaluable to segment stores by the number of products sold.
The Product Count filter (shown above) groups stores into predefined groups (e.g., 1-9 products sold). Note that we store up to 250 products for each store, so if a store sells more than 250 products, it will show as "250+".
If the groupings in the Product Count filter don't meet need your needs, you can use Advanced search to filter on custom ranges.
Product counts are also available within the Store Leads API.
Note that product count segmentation is only available on paid plans.
It can be helpful to know when a store installs a specific app. The install date is now shown on the Apps tab, right under the app description.
Since we only started collecting this data recently (over the last 6 months), we don't know the exact date for apps installed in the past. In cases where we don't know the exact date, we'll show an approximation along with wording that indicates that we're uncertain about the exact date.
We've also added a graph to the bottom of the Apps tab that shows a historical count of the number of Apps installed at each store.
App install dates are also available within the Store Leads API.
Note that app information is only available on paid plans.
Industry categorization has been one of the most common feature requests since we launched Store Leads. Today, we're launching Categories which groups stores based on the products they sell.
Our category list is hierarchical and consists of almost 400 separate categories. Here's our new Category filter showing a subset of our top-level categories.
Just click on a category to filter the results to stores that belong to the desired category. You'll then see a list of sub-categories (if any) so that you can refine your results even further.
Category information has also been added to the Store Leads API.
Note that the Category Filter is only available on paid plans.
Have you ever wanted to know exactly when new data is added to Store Leads? To save you from checking manually, we've added notifications to let you know when new data is available.
You can configure an email notification which, as you can probably guess, sends an email immediately after new data is added to Store Leads. You can also be notified by webhook which is likely to be of interest to developers who have integrated with the Store Leads API.
As we've added more and more segmentation options to Store Leads, our UI has become more and more crowded. We now have so many segmentation options that finding the filter you're looking for can take a bit of scrolling. To help with these issues, we've added the ability to collapse and expand filters.
The image below shows an expanded filter, which means that all filter values are visible. But if you're not interested in this filter, you can collapse it by clicking on the blue up arrow in the top right corner of the filter. On desktop machines, you'll need to hover over the filter to see the arrow. On mobile devices, you have to tap the filter to see it.
After a filter is collapsed, it takes up minimal screen space allowing you to focus on the filters that are of most interest to you. Need to expand the filter? Just click on the blue down arrow on the right.
We remember which filters you've collapsed so that the next time you visit Store Leads, the filters will be exactly how you left them.
Have you ever wanted to filter stores by language? Our new Language Filter allows you to do just that.
Just click on any language in the filter and the search results will include only stores with content in the selected language.
As with all of our filters, the Language filter can also be used in the Store Leads API.
Note that the Language Filter is only available on paid plans.
If you're like us and you spend a lot of time working in the Store Leads web interface, then you'll be happy to learn that we've added keyboard shortcuts to save you time. Instead of using the mouse for common navigation operations, you can now use your keyboard to navigate.
The follow shortcuts are available:
Just press the ? key to bring up the list of keyboard shortcuts at any time.
Ever since Square acquired Weebly in April, 2018, we've been patiently for them to release their new e-commerce platform. Our patience has finally been rewarded as they released the new Square Online Store to the public on March 27th, 2019.
And just a few days later, we've added Square to the list of e-commerce platforms that we track on Store Leads. It's still far too early to draw any conclusions about the success of the new platform. In terms of features and usage, it is dwarfed by entrenched platforms like Shopify. But that's to be expected.
We expect a spike in adoption as merchants kick the tires of the new platform, followed by a post-launch dip in interest, followed by steady usage growth over time. The pace of growth will determine the success (or failure) of this platform over the coming months and years.
Have a look at our State of Square Online Store report to see how things progress.
Shortly after Store Leads was launched, we added the ability to see the Shopify apps installed on each store. Based on your feedback, that's one of the features that you find most useful. But many of you want to track additional third-party technologies, not just the apps installed from the App Store.
As a result, we've adding third-party technology tracking to Store Leads. To filter stores by technology, simply use the Technology filter on the Domain page.
There's also a new Tech tab on the detail view that lets you see the third-party technologies installed on the store.
We're launching this new feature with just a small handful of technologies but expect to see more technologies added soon!
If you've started to use our new List feature, which allows you to save stores to lists, then you'll be happy to learn that lists are now integrated with search.
This allows you to search within a list, which can be really helpful if you've created a large list and want to find a store within it. Or maybe you just want to do more fine-grained segmentation within a list.
The domain page now shows a list filter. Just click on one of the lists to constrain search results to stores that belong to the list.
From there, you can search through stores in the list by text query or using any other search filter.
It's not uncommon to run the same search more than once. Maybe you've segmented stores in the perfect way and you want to revisit the results. In the past, you could bookmark the search results and re-run the search any time you want. While that worked, it wasn't as easy as it could have been. Especially if you've got a number of searches that you want to track.
To improve things, we've added a feature called Saved Search which, as the name implies, allows you to save searches.
To save a search, just click on the "Save" link above the search filters.
Then enter a name for the saved search and click the "Save" button.
That's it! The search is saved to a list so it can be run again from the Lists page. From there, you can also rename the list, delete it or execute the search again.
We're now tracking theme changes for Shopify merchants.
Looking at the history of theme changes for a merchant can be useful in a number of scenarios. A merchant with a rich theme change history is indicative of an active merchant, rather than a passive dropshipping business. The change log also helps theme vendors find merchants that have converted from competitors, or vice versa.
To see the theme change log, simply click on the "Theme" column while look at a domain.
As we've added more detail for each store, our UI has become more and more crowded. When screen space is at a premium, it's important to use that space to best effect. So we do our best to make sure that the most important data is visible without scrolling.
But everyone has different needs and one size does not fit all.
As a result, you can now reorder the columns in the store list. Just click on one of the column header, hold the mouse down and drag the column header to the left or the right.
We automatically save your preferences, so the next time you reload the page, the columns will be in your preferred order.
Sometimes you want to write down some details for a store. In the past, you would do this outside Store Leads, in a spreadsheet, or on paper or maybe a CRM.
To make things easier for you, we're adding lightweight CRM features and we're starting with Notes.
To add a note, just open any store and click on the Notes tab.
Once written, notes can be edited and deleted.
Notes are personal, so they are only visible to your account. Or if you share an Enterprise Account, your notes are visible to everyone in your enterprise.
At some point, you'll want to see a list of all stores that have notes. To do so, go to the new List page through the menu.
On this page, you'll see a list of all stores that have notes.
This is just the beginning. Expect to see a lot more CRM features, like custom lists and saved searches, in the near future.
There are so many great e-commerce stores these days, it can be hard to keep track of them all. To help you remember the ones you like, we're adding Favorites to Store Leads.
It's pretty simple. When you're looking at a store, just click the Add To Favorites button.
At some point, you'll want to see a list of all stores that you have favorited. To do so, go to the new List page through the menu.
On this page, you'll see a list of all your Favorites.
It's always been possible to search for stores using text queries through our Basic Search features. This worked in simple use cases but it wasn't possible to run complex searches based on text. To fix this, we've added text queries to Advanced Search.
As an example, let's say you want to identify all stores focused on women's fashion. You can start by running a Basic Search with the query "womens fashion".
This search returns all stores that match all the words in the query ("womens" and "fashion"). If you wanted to further refine the search to include only stores that match "shoes", you would simply add "shoes" to the query. That's easy enough.
But what if you want to filter out stores that also sold men's fashion? This is now possible using text queries within Advanced Search. Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).
Then add a filter (click the Add Filter button) with the following values:
Now add another filter with the following values:
Your advanced search should look like this.
Now just click Execute Search to see the results . This query returns all stores that match "womens fashion" but do not match "mens".
From here, you can add more filters for even more complex segmentation.
We've just added the ability to filter stores by rank to Advanced Search. Whether you want to filter out small stores (so that search results only include the highest ranked stores) or vice versa, this is another tool to help you segment results to meet your needs.
As an example, let's run a search that returns only the top 100 stores by rank. Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).
Then add a filter (click the Add Filter button) with the following values:
Your advanced search should look like this.
Now just click Execute Search to see the results.
From here, you can add more filters for even more complex segmentation.
We've just added YouTube accounts for over 55,000 stores in our database.
When we first launched, Store Leads included accounts for prominent social network (like Twitter, Instagram, and Facebook) for all Shopify stores. By comparison, YouTube is used less frequently by e-commerce merchants so you might be tempted to dismiss YouTube's relevance in this segment. What's interesting, however, is that many of the most prominent stores have a presence on YouTube. Specifically, 48 of the top 100 stores have a YouTube account.
To see YouTube accounts, start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Here's what it looks like after you've logged in.
You can use the Social Media and Contact Info filter to refine the list of domains to include only domains with accounts on specific social media networks.
Click on YouTube and you'll only see domains that have a YouTube account.
When Store Leads was first launched, we updated the database monthly sometime around the 7th day of the month. But a lot can change in a month and, frankly, it wasn't great to have to wait so long for updates.
We've been working hard to get data into your hands more quickly. We're happy to announce that we'll be updating the database on a weekly basis, so you'll have access to those new stores immediately.
In additional, stores can be segmented on the week in which the store was created.
Note that weekly data is only available to users on a paid plan.
We've improved our ranking algorithm by adding traffic estimates.
Before this update, we calculated rank for domains in our database based on harmonic centrality and page rank from the Common Crawl dataset. Centrality and page rank are based on the links between domains. They are a good indication of the connectedness of a domain but are not the best indicator of a domain's popularity. As a result, some of the top domains under the old algorithm were a bit of a headscratcher.
In an ideal world, rank would be based on merchant sales volume but this information is not available. Merchants just aren't in the habit of publishing the data. But we can approximate sales based on how much traffic a domain gets. While there isn't a reliable source of traffic estimates that applies to all stores, we were able to find and integrate traffic estimates that result in a noticeable improvement to our ranking algorithm.
We'll continue to refine our ranking formula so expect things to keep improving over time.
We've added estimated theme spend and monthly app spend for each Shopify domain in the database. Read below for an explanation of how we calculate these values and how to interpret them.
Theme spend is based on our theme detection algorithm, which identifies themes purchased from the theme store even if the theme has been customized by the merchant. As a result, we do a good job of identifying themes that a merchant is running and can produce a theme spend estimate based on the cost of the theme as advertised in the theme store.
Theme spend estimates do not include:
Monthly app spend is based on our app detection algorithm, which identifies apps that the merchant has installed. Our estimates are extremely conservative, as a result of the following limitations:
As you can see, we've decided to be conservative with our theme and app spend estimates. These estimates likely significantly understate actual theme and (especially) app spend. In many cases, actual app spend will be 5-10x higher, we just cannot confirm a higher spend so we provide a conservative value. Still, these values are quite handy when used to compare stores against each other.
Many of you are interested in understanding trends and usage across multiple e-commerce platforms. To that end, we've just added Big Commerce domains to our database.
Big Commerce is relatively small, compared to Shopify, but they are growing at a respectable rate.
By default, we'll show you domains across both platforms but you can easily filter the results to a specific platform using our search interface.
This is just the beginning. Expect to see more platforms in the future. Is there a specific platform that you're interested in? Let us know!
Store Leads has always supported filtering domains by country but they could be a little hard to use. We used to show a list of two-letter country codes, known as ISO 3166-1 alpha-2 country codes. Most of us know a small handful of country codes by heart, but things can get confusing when you come across one that you don't recognize.
To make things easier, we're now showing the full country name, alongside the country code.
In addition, we've added Region and Sub Region facets so that you have more options to filter domains geographically.
Store Leads includes social media accounts and contact information for each store. We believe in sourcing and processing data using transparent methods. To that end, every single social media account, email address and phone number has public sources that you can verify. This can also be handy in case the source page has been updated since we last crawled.
To see the source page, simply click on the 
icon to the right of the social media account, email address
or phone numbers. Your browser will open a new window and take you to the page where we collected the
information.
For compliance reasons, our Terms of Use forbid spam and we do not include personal information for stores located in the EU and in Canada.
With the introduction of negative conditions, Advanced search is now more powerful than ever. Negative conditions give you more flexibility when segmenting domains.
Let's walk through a few examples. Suppose you are a Shopify app developer and your app displays a banner at the top of a page. Banner apps are some of the most popular apps in the Shopify App Store.
Store Leads makes it easy to identify all the Shopify stores that have installed your app. You can also run an Advanced Search to identify all the Shopify stores running your app or any Banner apps from your competitors. But, until now, it was not possible to list all stores that had not installed your apps, which can be useful for assembling a lead list. This is where negative conditions come in handy.
Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).
Then add a filter with the following values:
Your advanced search should look like this.
Now just click Execute Search to see the results.
If you check multiple apps with Not Or operation, the results will include all domains that have not installed any of the checked apps. If you change the operation to Not And, the results will include all domains that have not install all of the checked apps.
You can combine multiple filters for even more complex segmentation. Let's say you have 2 apps in the Shopify App store and you want to identify stores that have installed an app (Pixelpop in this example) but have not installed the other app (Bizzy Social Proof in this example). This would help you identify opportunities for cross-promotion. A similar search could be used to target domains that have adopted an app from a competitor. To do this, just run an advanced search with the following filters.
We've just added phone numbers for over 215,000 stores in our database.
When we first launched, Store Leads included email addresses and social media contact information for all Shopify stores. But sometimes a phone number comes in handy.
To see phone numbers, start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Here's what it looks like after you've logged in.
You can use the Social Media and Contact Info filter to refine the list of domains to include only domains with accounts with a phone number.
Click on Phone and you'll only see domains that have a phone number. Click on one of the domains and you'll see the phone number (and email and social media accounts for the domain). Note that a paid account is required to see actual phone numbers. Values are redacted for free accounts.
To see the source page where the phone number was shared, click on the link icon to the right of the phone number.
We've added an API to support programmatic access to our data. This allows you to integrate the information we collect into whatever you need to get your job done.
In the spirit of starting small, we're launching with a fairly modest feature set but expect it to grow over time. The API currently provides information for Shopify domains and apps.
You can retrieve information for a Shopify domain based on the public DNS domain name or the myshopify.com domain. We'll return various domain attributes including:
Note that personal email addresses are redacted in some regions for compliance reasons. You may read our Privacy Policy for more details.
Read the API documentation for more details.
We also provide endpoints for retrieving information on Shopify apps. You can lookup data for a single Shopify app or list all apps (with options to filter the result set and modify the sort order).
Let us know if there are any features you'd like us to add.
You can see your private API key on your Account page.
Note: this feature is only available to paying subscribers on our Elite plan.
When we first launched Shopify App Detection, our coverage was fairly modest. At the time, we were only able to identify 112 different apps, which represented about 5% of all apps available in the Shopify App Store.
We've been hard at work improving this feature and we're happy to share that we're now identifying 791 different apps, which have collectively been installed over 2.3 million times. This represents approximately 30% of all Shopify apps.
We're only able to detect apps that modify the store front in some way. Many apps operate strictly on the backend and do not modify the store front. These apps cannot be detected, so we'll never be able to get our coverage to 100%.
That said, expect continued improvement over the coming weeks as we refine our app detection algorithm.
If you're using a paid plan, you can now share access to Store Leads with other members of your organization.
Update: Premium accounts can have up to 3 users and Pro accounts can have up to 6 users. Contact us for custom pricing or if you need more users.
Simply go to your account page, and start inviting people.
Everyone you invite will be sent an email with simple instructions for accepting the invite. Once they accept, they will have access to the same paid features as the account that sent the invite.
Removing an email from your account can be done easily through the Account page.
Have you ever wanted to know which Shopify apps are the most popular? Or which Shopify apps a specific store is using? We've added Installed App Detection to answer these questions.
When you're looking at a specific domain in Store Leads, you'll now see a list of the Shopify apps installed by that store.
You can also search for stores that have installed a specific app using the Apps filter.
Unfortunately, we're only able to detect a subset of app installs so our data is not representative of all Shopify apps. Fortunately, many of the most popular apps can be detected. At feature launch (November 2018), we are tracking 1,529,224 installs for 112 different apps. Expect those numbers to increase shortly as we improve our app detection algorithm.
Update: see Improved App Detection for an update on our app detection progress.
Note: this feature is only available to paying subscribers on our Pro plan.
When Store Leads was first launched, it offered a flexible interface for searching for and segmenting Shopify domains. You could search for specific domains by name and you could segment domains on a variety of dimensions, including:
If you want to list all Shopify domains with a Facebook account, simply check the Facebook option under Social Media and Contact Info.
If you want to list all Shopify domains with a Facebook account and a Twitter account, then also check the Twitter option.
But what if you wanted to list all Shopify accounts with either a Facebook account or a Twitter account? You're only option was to run two separate searches and then combine the results yourself. That's because our search interface only returned domains that match all criteria. That's normally what you want, but there are times when you may want a little more flexibility.
With the introduction of Advanced Search, you're able to run more complex searches. To enable Advanced Search, simply click on the Advanced Search link in the Filters section.
You'll see a blank advanced search page.
In this example, we'll search for all domains with either a Facebook account or a Twitter account. To get started, click the Add Filter button and:
Your advanced search should look like this.
Now just click Execute Search and look at the results. To add additional constraints, just click on the Add Filter button.
Advanced search lets execute more complex queries against the Store Leads database of Shopify domains. And this is only the beginning. We plan to add more sophisticated search options. If there's anything you want, just let us know.
We've just added Pinterest accounts for over 110,000 Shopify stores in our database.
When we first launched, Store Leads included Twitter, Instagram, Facebook and Snapchat accounts for all Shopify stores. But this is by no means an exhaustive list of social media accounts and we were often asked to add Pinterest to the list.
To see social media accounts, start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Here's what it looks like after you've logged in.
You can use the Social Media and Contact Info filter to refine the list of domains to include only domains with accounts on specific social media networks.
Click on Pinterest and you'll only see domains that have a Pinterest account. Click on one of the domains and you'll see the Pinterest account (and other social media accounts for the domain). Note that a paid account is required to see actual data. Values are redacted for free accounts.
To see the source page where the Pinterest account was shared, click on the link icon to the right of the Pinterest account.
Let's say you need to identify Shopify stores that were created recently. Or you need to identify Shopify stores that were created in a specific month. This can be done easily with Store Leads using the domain creation date filter.
Start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide rank, with the most popular domains listed first.
A free account will let you use some of our features but you'll need a paid account to segment Shopify domains by creation date.
Once you're on a paid plan, you'll see a Created selector in the Filter Domains section.
Simply click on the desired month of domain creation and the domain list will be updated to include only domains that were created during that month.
You can download the list of domains by clicking the Export button at the top of the page.
Listing all the Shopify stores by country is easy with Store Leads.
Start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide rank, with the most popular domains listed first.
A free account will let you use some of our features but you'll need a paid account to segment Shopify domains by country.
Once you're on a paid plan, you'll see a Country selector in the Filter Domains section.
Simply click on the desired country and the domain list will be updated to include only domains from that country.
You can download the list of domains for the country by clicking the Export button at the top of the page.
Getting the list of most popular Shopify stores is really easy with Store Leads.
Start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide rank, with the most popular domains listed first.
That's it! A free account will let you use some of our features but you'll need a paid account to paginate through or export the full domain list.
Let's say you need to identify all sites using Shopify as an e-commerce provider. At the time of this writing, there are well over 820,000 live Shopify domains. This data can help you do market research and competitive research.
We've gone through the trouble of assembling a complete list of Shopify stores. We don't just provide raw data (though you can download the data to a CSV file), we have an interactive database that lets you search for specific domains or filter domains by a variety of dimensions including country, creation date and store rank.
Best of all, you can create an account for free to see how it works. Some features are reserved for paid accounts but you can get a good feel for how things work with a free account.
To list all sites using Shopify, simply login to your free account and you'll see a list of domains. By default, the domains are ordered by their worldwide rank, with the most popular domains listed first. You can paginate through the list by clicking the page numbers at the bottom.
You can also filter domains by a variety of dimensions including:
You can download the list of domains by clicking the Export button at the top. The export reflects your current search, so if you've filtering the domains, you'll only download the domains matching your search.
Note that a paid account is also required to export.