Cohort Retention Analytics

We've just launched Cohort Analytics reports for all platforms, apps and technologies that we track. Cohort Analytics are a common approach for tracking both churn and retention improvements over time. These reports show the retention rates for stores that started using a platform, app or technology during a specific quarter. The report shows how retention varies across different cohorts. Increased retention in more recent cohorts suggests improved product-market fit.

MCP Server

We've launched an MCP (Model Context Protocol) server that lets AI assistants like Claude, Cursor and other MCP-compatible tools query Store Leads data directly. Ask questions in plain English and get answers backed by our database of millions of e-commerce stores. Setup takes under a minute. If you use Claude Code, just run: claude mcp add -t http storeleads https://storeleads.app/mcp -H "Authorization: Bearer YOUR_API_KEY" For Claude Desktop, Cursor and other clients, see our MCP setup guide.

FullEnrich Integration

We're excited to announce our integration with FullEnrich, an exciting new personal data vendor. FullEnrich uses waterfall enrichment across several other vendors in order to maximum coverage. As a result, it's a bit slower for interactive use but that's a worthwhile trade-off for increased coverage. With the FullEnrich integration enabled, you'll be able to: see contacts working at stores in our database manually create CRM contacts (or leads) from FullEnrich data automatically create CRM contacts (or leads) using workflows Learn more about our FullEnrich integration.

Successful Legal Resolution Against Founder of MyLeadFox

We are pleased to announce the successful resolution of our legal matter with Sumit Ghugharwal, the founder of MyLeadFox. The Dubai courts ruled that Mr Ghugharwal must pay damages to Store Leads for illegal redistribution of our data. The outcome of this case upholds our intellectual property rights, and demonstrates our commitment to pursue content thieves, regardless of the jurisdiction where they are located. We want to thank our legal counsel at for their dedication and expertise throughout this process.

Pipedrive Integration

Supercharge your sales with our new Pipedrive Integration. We're thrilled to announce a new integration designed to streamline your sales process and boost your efficiency: Store Leads now seamlessly integrates with Pipedrive! This integration helps you optimize your pipeline, and automate prospecting, by leveraging the rich data from Store Leads. The integration offers a range of features to help you get the most out of your sales efforts: Manual Organization Creation and Updates: Easily create and update Pipedrive organizations directly from Store Leads domains.

Export Custom Match URLs

Custom Matches allow you to specify patterns for us to look for on each website. We'll automatically tag the websites that contain these patterns and you can easily search for these websites using search filters. Sometimes, you'll need to know the url on each store that triggered the Custom Match. The url is available when looking at the store details within our Dashboard, but that's tedious if you're looking at a large number of stores.

Improved Category Coverage

At Store Leads, we're constantly working to enhance our data to provide you with the most comprehensive and accurate insights into the e-commerce landscape. We're excited to announce a significant expansion in our category coverage for stores in our database. In our latest dataset, 76% of the stores in our database now have at least one category, up from 41%, an enormous improvement. This change is the result of a lengthy effort to improve our understanding of store content, something that has been in the works for 6 months.

Occurrence-Based Custom Matches

We're excited to announce an enhancement to our Custom Match feature: the ability to trigger matches only if a specified pattern appears a certain number of times on a page. Previously, our Custom Match feature would trigger a match if a pattern was found anywhere on the page, regardless of how many times it appeared. While effective for many use cases, this could sometimes lead to false positives or overly broad results, especially when dealing with common terms.

Discord, SoundCloud and Apple Music

We've just added tracking for Discord, SoundCloud and Apple Music links found on ecommerce websites. You can search for stores that have these links using our Social Media & Contact Info search filter.

Workflows now support Cognism

Store Leads workflows are actions that run automatically after each of our weekly data updates. Workflows supports several actions including creating CRM contacts from personal data vendors for any stores matching the workflow. We've just added support for retrieving contact data from Cognism while running workflows. You can use this feature to automatically create contacts for any store matching your ICP. You can even apply arbitrary persona filters (based on job titles) so that your Cognism credits are only used to retrieve the exact contacts that you're looking for.