Store Leads Blog

What's new in the world of e-commerce data

Salesforce Lead Enrichment

Salesforce leads can now be enriched with attributes from the Store Leads database. In the past, it was only possible to enrich Salesforce accounts. Salesforce leads are enriched if they have a Website that matches a store in our database that your plan can access. Lead enrichment is disabled by default but can be enabled on the Integrations page. See the Sales integration documentation for details.

HubSpot Contact Enrichment

HubSpot contacts can now be enriched with attributes from the Store Leads database. In the past, it was only possible to enrich HubSpot companies. This change allows you to create HubSpot workflows that operate directly on contact properties. Contacts are enriched if they are linked to a HubSpot company and that company has a Domain Property that matches a store in our database that your plan can access.

Watch Notifications for Lists

Watches are one of our most popular features. They allow you to receive an email or webhook notification summarizing stores that have installed (or uninstalled) a specific App or Technology. Until now, however, it was not possible to watch for changes on things that were not an App or Technology. As an example, if you wanted to be notified of new stores running Shopify Plus, it was not possible since "

Custom Mappings for HubSpot Company Properties

When we first released our HubSpot integration, we sent all Store Leads data to custom company properties with a name that started with sl_. This is still the default behavior but it is now possible to customize the mapping between Store Leads data and HubSpot company properties. This can be useful if you always want to use Store Leads data for HubSpot default company properties. For instance, it is now possible to to map the Store Leads city, which defaults to a company property named sl_city, to the default HubSpot City company propery.

Webhook notifications for watches

We've just added a new webhook notification option for Watches. Webhooks are useful for automated integretions with Store Leads data. When a webhook URL is configured for a watch, we will send an HTTP POST request to the configured URL. The URL is expected to return an HTTP 2XX response. Here is an example of the body of the webhook request: Watch webhook sample.

Big Cartel, Ecwid, Lightspeed, Shopware and Oracle Commerce

We've just added support for stores running on 5 new e-commerce platforms to the Store Leads database. Big Cartel is an ecommerce platform for artists and makers. Ecwid supports standalone and embedded ecommerce. Lightspeed supports ecommerce and point-of-sale. Shopware is a small e-commerce platform that is mostly deployed in the EU. Oracle CX Commerce is an e-commerce platform delivered in the Oracle Cloud.

Salesforce Integration

We've just released an integration with Salesforce, a popular customer relationship management platform. With the Salesforce integration enabled, accounts on all plans can manually create new Salesforce accounts from Store Leads domains. Existing Salesforce accounts can also be manually updated. Accounts on the Pro or Elite plans can also: Automatically update all Salesforce accounts with the latest Store Leads data. This happens automatically as soon as we refresh our data (weekly).

Historical App Review Counts

We recently added historical tracking for the number of reviews left on apps. Seeing the number of reviews for an app in a graph makes it easy to see how quickly an app is growing reviews. You can find this information on any app detail page. Review count history for app. Data goes back to the end of July 2020.

Introducing List Actions

Lists are an easy way to keep track of e-commerce stores that are interesting for any reason. Store Leads has built-in lists that track all favorited stores and all stores that have a note. It's also possible to create your own custom lists by manually adding stores to a list or by saving a search as a list. Once your account has a list, it's possible to both search within the list and export all stores in the list to a CSV.

Detailed App Breakdowns

Breakdowns on app detail pages give you insight into an app's install rate across certain dimension, like category, country and co-installed apps. While this was useful information, if you wanted to derive more advanced insight, like the lift provided by the app across values in the dimension, then you'd need to export all app data and run your own calculations. We've updated our app detailed page to provide this information directly.