Store Leads Blog

What's new in the world of e-commerce data

Install Tracking Added For 26 New Apps

We've just added support for tracking installations of 26 new apps.

With these changes, we're now tracking a total of 1,395 apps that have collectively been installed by 3,020,081 e-commerce stores.

Segment Stores by Number of Employees

We're now tracking the number of employees for stores in our database. To date, we've collected employee on 10,000 stores and we're adding more every day.

Number of Employees.

Use the Employee filter (shown above) groups stores into predefined groups (e.g., 1-9 employees).

Employee Count filter.

If the groupings in the Employee filter don't meet need your needs, you can use Advanced search to filter on custom ranges.

Advanced Search Employee filter.

Segmenting on number of employees is also available within the Store Leads API.

Platform Wins and Losses

Many stores pick an e-commerce platform and stay on it forever. But it's not uncommon for stores to change e-commerce platforms. We've just released an update that lets you know if a store has changed platforms recently. It's also easy to search for stores that have changed platforms.

If a store has changed platforms recently (within the last 90 days) we show a message on the store details.

Platform Change Details.

Use Advanced Search to find stores that have switched platforms. You can even specific a time range for the platform change. For instance, if you want to list all stores that have switched to Shopify since March 1st, you would use the following filters:

Advanced Search Platform Win.

To list all stores that have switched from Shopify:

Advanced Search Platform Win.

You can even search for stores that have switched between specific platforms.

Segmenting stores on platform changes is also available within the Store Leads API.

Outreach Integration

We've just released an integration with Outreach, a popular Sales Engagement Platform.

With the Outreach integration enabled, accounts on all plans can manually create new Outreach accounts from Store Leads domains. Existing Outreach accounts can also be manually updated.

Accounts on the Pro or Elite plans can also:

  • Automatically update all Outreach accounts with the latest Store Leads data. This happens automatically as soon as we refresh our data (weekly).
  • Automatically update Outreach accounts when they are manually created or modified within the Outreach UI.
  • Export domains to a CSV that is compatible with Outreach CSV import. This is useful for initially creating accounts in Outreach or for manual bulk updates.

We also support custom field mappings so that you can configure exactly what data we send to Outreach.

Learn more about the Outreach integration.

Install Tracking Added For 28 New Apps

We've just added support for tracking installations of 28 new apps.

With these changes, we're now tracking a total of 1,364 apps that have collectively been installed by 3,000,627 e-commerce stores.

Technology Insights and Search

We've recently spent a lot of time improving support for third-party technology tracking on e-commerce stores. We now support close to 80 different technologies.

We've also added technology search and detail pages to our Dashboard. The search pages lets you easily find technologies while the detail page shows summary information for each support technology.

Technology Details

To access this technology detail pages, you'll need to navigate to the Technologies page through the menu.

Menu

Then click on any technolgy to see details. You can also search on the main Technologies page.

PrestaShop Stores

We've just added support for stores running on PrestaShop to the Store Leads database.

PrestaShop is an open-source e-commerce platform that originated in France in 2005. PrestaShop supported over a dozen languages shortly after launch and has always had a strong focus on internationalization.

Since launch, PrestaShop has grown steadily and powers over 165,000 active stores in our database, making it the 3rd largest platform that we track.

See our PrestaShop report for more information.

App or Technology Installation and Removal Notifications

We've just added a new feature, called Watch, which sends you weekly notifications summarizing all the stores that have installed and uninstalled a specific app or technology. This enables a number of new cases. For instance, if you have a Shopify app that integrates with a partner app, it can be really helpful to see a list of stores that have installed your partner's app.

To configure a watch, just visit a specific app or technology page and click the Watch button.

Watch button.

You'll be asked to confirm the watch.

Watch confirmation.

If you confirm, you'll receive weekly emails (every time we update our data) summarizing the domains that have installed or uninstalled the app or technology. We also immediately email you a sample email using data from last week. Here's what a watch notification email looks like.

Watch Notification.

To disable the watch, simply return to the app or technology page and click the Unwatch button.

Sorting and Filtering On Traffic By Country

Let's say that you wanted to know which stores were popular with people from a specific country. As an example, we'll try to find the stores that are most-visited by people in Canada.

One approach is to filter stores based on their country of operation. In this case, that means filtering on Canadian e-commerce merchants. While this approach will return decent results, it doesn't answer the original question since it leaves out stores, popular with Canadians, that operate outside of Canada.

To support this use case, we've added 2 new features.

  • The ability to sort domain search results by the amount of traffic received from a specific country.
  • The ability to filter domain search results by the amount of traffic received from a specific country.

Sorting by Traffic From Country

To sort by traffic from a specific country, go to the Order Results By field and select Traffic From (Desc) (if you want to order by stores with the most traffic) or Traffic From (Asc) (if you want to order by stores with the least traffic).

Once you select one of these sort options, a new Traffic from Country field will appear that lets you select the desired country. In our example, it will look like this.

Sort by traffic from country.

Filtering by Traffic From Country

Now let's say you want to filter on traffic from a specific country. In this example, we only want to return stores among the top 25% of traffic from a country.

To do this, you'll need to use Advanced Search and configure the following filter:

  • Set field to Traffic from Country
  • Set Country to Canada
  • Set Minimum Percentile to 75
  • Set Maximum Percentile to 100
Filter by traffic from country.

These search options can be combined with all the other options we support. This makes it easy to answer even more complicated questions like: "which stores, based in the US, are popular with Canadians?"

Install Tracking Added For 34 New Apps

We've just added support for tracking installations of 34 new apps.

With these changes, we're now tracking a total of 1,334 apps that have collectively been installed by 3,000,790 e-commerce stores.

Column Customization in Store Search Results

A while ago, we added the ability to re-order the columns displayed in domain search results. That was helpful, but what if you really wanted to see some data that we didn't include on the search results page, or you just weren't interested in some of the data we showed.

It's now possible to completely customize the list of columns. To get started, while looking at the main domain page, click on the icon in the bottom right corner of the page.

Domain list customization icon.

After you click the icon, you'll see this window.

Choose the columns to display.

As you can see, you're now able to choose exactly which columns to show in domain search results. And columns can still be re-ordered by dragging the column headers.

As part of this change, we've also added the following optional columns. Previously, you could only see this information by clicking on a domain to see further details.

  • Facebook followers
  • Instagram followers
  • Pinterest followers
  • Twitter followers
  • Products Sold
  • Average Product Price
  • Estimates Sales

Advanced Search for Apps

We've just introduced Advanced Search for apps which allows you to segment app searches in ways that were not possible before. Advanced Search for apps allows you to filter by:

  • Average Rating
  • App Store Category
  • Creation date
  • Install Count
  • Review Count
  • Platform
  • App Status
  • Vendor

With this new feature, it's possible to express complex logic in your searches (such as "return all Shopify apps that have at least 4 stars and are installed on between 1000 and 5000 stores").

To run an advanced search, start on the Apps page and click the "Advanced" link.

Advanced Search link.

You'll see a blank advanced search page.

Blank advanced search.

In this example, we'll search for all Shopify apps that have at least 4 stars and are installed on between 1000 and 5000 stores. To get started, click the Add Filter button and:

  • Set field to Platform
  • Set Operation to Or
  • Check Shopify

Now add a filter for average rating by clicking the Add Filter button again.

  • Set field to Average Rating
  • Set Minimum to 4

Finally, add a filter for install count by clicking the Add Filter button again.

  • Set field to Install Count
  • Set Minimum to 1000
  • Set Maximum to 5000

Your advanced search should look like this.

Complex advanced search.

Now just click Execute Search and look at the results.

Advanced search for apps works the same way as advanced search for Domains. So, if you need a refresher, check out these blog posts:

Store List by App Search Results

Let's say that you want to list all Shopify stores that have a dropshipping app installed. This has always been possible through Advanced Search but it can be fairly tedious to craft the right search since you'd need to find and click on each dropshipping app separately.

We've just introduced an easier way to search for all stores that have a set of apps installed. To start, visit the App page and run any App search. Here's an example App search that includes all Shopify apps in the "Finding and Adding Products" category. This is the category of the Shopify App Store that includes all dropshipping apps. There are (currently) 217 Shopify apps in this category.

We've just added the following button to the bottom of the App Search page.

Search for stores with at least 1 matching app installed.

When clicked, this button will take you to a domain search that includes all stores that have at least one of the 217 Shopify dropshipping apps installed. This is significantly easier than manually assembling the same search yourself. It's also easy to customize the search at this point by adding or removing relevant apps from the domain search results.

WooCommerce Stores

We've just added support for stores running on WooCommerce to the Store Leads database.

WooCommerce is an open-source e-commerce platform that runs on the WordPress platform. It is popular with merchants that want to host their own store, need the flexibility of an open-source system or are already familiar with and running WordPress.

WooCommerce was launched in late 2011 and is used by several million merchants. It's hard to know the exact amount, but it's likely somewhere between 3 and 4 million.

We're launching our WooCommerce support with about 1.1 million active stores in our database. While this is a relatively small portion of the overall total, expect this number to grow as we identify new stores. Our software discovers the most popular WooCommerce stores first, so the missing domains are likely to be on the long-tail of small stores.

See our WooCommerce report for more information.

Pricing Changes

We'll be adding support for new e-commerce platforms to Store Leads fairly soon. Support for WooCommerce will be added within the next 10 days and PrestaShop will be added sometime in February.

To prepare for these additions, we've decided to change the way we price our product. We've been planning to increase prices for a while, since the current prices were set shortly after launch and we've added a ton of new features since then.

Pricing is now aligned with the amount of data that can be accessed. Under the new pricing structure, new Premium and Pro accounts can access data for all stores on any 2 e-commerce platforms. You'll be asked to select your 2 e-commerce platforms immediately after subscribing. And, if you stay subscribed, you'll be able to change the selected platforms once per month.

Customers that want to access data for stores on all e-commerce platforms should use the Elite plan.

Existing customers are grandfathered to have access to data for all platforms that existed at the time of this change (Shopify, Big Commerce, Magento and Square Online Store). That way, we're not changing anything for existing customers. But, if you want data for one of the new platforms (e.g., WooCommerce), you'll need to convert to the new pricing structure.

Segment Stores by App and Technology Uninstallation Date

We've added the ability to segment stores by the date that a store uninstalled a specific app or technology.

To filter by app uninstall date, start by filtering stores on a single app.

Filter stores that have a specific app installed

When you do this, new filtering option are revealed which allow you to set an app uninstall date range.

Store search filter on app uninstallation date.

The minimum and maximum values are optional. For instance, if you set a minimum date but leave the maximum blank, the search results will include all domains that uninstalled the selected app since the minimum date.

Similar filtering options are available when you fitler stores on a single technology.

App and Technology Change Logs

A few months ago, we added a time series chart that showed the number of apps installed on every store in the Store Leads database. The chart, which appears under the list of apps that are currently installed on the store, let you see how merchants were installing and uninstalling apps. This was useful information but, until now, there was no way to know which apps had been tried in the past and removed. To address this need, we've added the App Change Log which can be activated by clicking the link immediately below the App Install Count History chart.

Time Series of installed apps for a domain.

When the App Change Log is displayed, you'll see a list of apps and the dates that the apps were installed and removed.

App change log.

Data for the App Change Log goes back to the beginning of 2019.

Similarly, we've added a change log of technology changes for each domain.

Technology change log.

Data for the Technology Change Log goes back to late December 2019.

Install Tracking Added For 42 New Apps

We've just added support for tracking installations of 42 new apps.

With these changes, we're now tracking a total of 1,280 apps that have collectively been installed by 3,074,875 e-commerce stores.

Sales Estimates for E-Commerce Stores

Store Leads has always included a rank for each store in the database. Rank is a measure of a store's popularity relative to all other stores. A store with a lower rank is more popular than a store with a higher rank.

While that's fairly intuitive, it isn't concrete. Many of you have wondered how many sales each store is making - and that's something that you couldn't divine just by looking at a store's rank.

So we've added sales estimates for each store in our database. You can see a store's estimated monthly sales in the store details.

Store Details with Estimated Sales.

You can also:

  • Order search results by estimates sales
  • Filter stores by estimates sales (using Advanced Search)
  • Retrieve sales estimates (and filter and order by sales estimates) through the API

Our sales estimates are based (in part) on traffic estimates but this approach has a few limitations that you should know:

  • Traffic estimates are notoriously inaccurate and are often slow to incluce data for new domains.
  • Traffic estimates do not reflect sales made through other channels. So, for omnichannel merchants, we can only estimate the portion of sales made through their online store. This leaves out offline sales and indirect sales. As an example, www.kyliecosmetics.com is reported to have had more than $300 million in sales in 2019 but our estimates are much lower. This is because a significant percentage of their sales occur through other channels (e.g., Amazon).

29 New Technologies

We've just added support for tracking 29 new technologies installed on e-commerce stores. Click on the links below to see details for each new technology that we track.

Stores can be filtered by technologies installed using our UI or our API.

New Sort Options

We've just added a number of new Store sort options to make it easier for you to analyze search results. It is now possible to sort store search results by:

  • Average Product Price
  • Monthly App Spend
  • Number of Apps Installed
  • Number of Social Network Followers
  • Product Count
  • Theme Cost

To use the new sort options, just run a search and click on Order Results By.

Domain sort options.

We've also added the following sort options to our App search.

  • Average Rating
  • Created
  • Installs
  • Reviews
  • Removed
App sort options.

All new sort options can also be used in our API.

Importing Stores in HubSpot

Hot on the heels of adding an automated data enrichment integration for HubSpot, it's now possible to export stores to a CSV file that is compatible with the HubSpot import tool.

To do so, simply click on the Export button and choose HubSpot Company CSV from the list of export formats.

Hubspot Company CSV Export Format.

We recommend enabling the HubSpot integration before running any exports. Enabling the integration allows us to see which companies you already have in HubSpot. This allows us to automatically exclude those domains from the resulting CSV file so that duplicate companies are not created during the import.

If you're on the Pro or Elite plan and have the HubSpot integration enabled, you'll also be able to use the Hubspot Company Update CSV format. This file includes the HubSpot company ID in each row which the HubSpot import tool uses to update existing companies. Store Leads domains that are not associated with HubSpot companies are not included in the export CSV file.

Hubspot Company Update CSV Export Format.

HubSpot Data Enrichment for E-Commerce Stores

HubSpot is a popular CRM used by marketing and sales teams to track interactions with their prospects and customers. CRMs are tremendously useful tools but their value is often hampered by incomplete or out-of-date information.

We have just put the finishing touches on an integration with Hubspot that automatically enriches companies in your CRM. This enhances the data you already possess, allowing you to make more informed decisions. We ensure that your HubSpot company records are always up-to-date. When our database is updated (weekly), your HubSpot companies are automatically updated. When you create a new Company in HubSpot, or change the domain of a Company, it is updated automatically. No effort required.

The Hubspot integration adds Store Leads information as HubSpot Company Properties in a dedicated Company Property Group named "Store Leads". This ensures that there is no conflict with other properties you may be storing on your companies in Hubspot.

To enable the HubSpot integration, visit the Integrations page.

Hubspot Integration Configuration.

Now, click the Enable HubSpot Integration button. You'll be taken to the HubSpot website where you may be asked to login to your HubSpot account and approve a request to allow Store Leads to update data in your HubSpot account. Once the request is approved, you'll automatically be returned to the Store Leads integrations page where you can configure the integration.

Hubspot Integration Configuration.

Next, you'll probably want to enable the automated data enrichment options described above. There are 2 options.

  • Enrich HubSpot companies on creation or when the domain property changes. Enable this option if you want to update HubSpot companies as soon as they are created or the domain property is changed.
  • Enrich all existing companies weekly (after data updates, typically on Mondays). Enable this option to update all of your HubSpot companies when we do our weekly data updates.

Note that both of these options are only available to accounts on the Pro and Elite plans, but the features described in the rest of this blog post can be used on any plan.

New HubSpot Menu

When the HubSpot integration is enabled, you'll see a new HubSpot icon in the top right corner of each store in Store Leads.

Hubspot icon.

Click on this icon to activate HubSpot-specific features.

Hubspot menu.

If you're looking at a store that does not already exist in your HubSpot account, you'll be given the option to create a HubSpot company. If you're looking at a store that already exists in your HubSpot account, then you'll be given the following options.

Open in HubSpot opens the associated HubSpot Company record in a new browser tab.

Sync Company Properties triggers an immediate sync of Store Leads data (for this store) to HubSpot.

We'll be adding more HubSpot-specific features shortly, so keep watching.

Traffic Estimates for Stores

We've just added traffic estimates for stores in our database. To see them, just click on the new Traffic tab.

Traffic Estimates by Country.

On the Traffic Tab, you'll see country-specific values for:

  • Alexa Rank
  • Page Views %

This data comes from the Alexa Web Information Service and there are some constraints:

  • Alexa only covers about 40% of our database. Fortunately, it covers the largest stores and misses the long tail.
  • Alexa does not provide an estimate for the actual # of visitors or page views, just a percentage of page views accessed from each country.
  • Alexa data cannot be included in exports or the API.

Even with these constraints, traffic estimates can be quite helpful for a number of use cases. We'll be using this data to help estimate a store's revenue (coming soon).

New Magento App Notifications

New apps are added to the Magento App Store regulary. It can be hard to keep up with all the new app releases.

That's why we've added a feature that sends you a daily or weekly email showing all recently created Magento apps. To subscribe, visit the Account page and click on the Notifications tab.

New App Notifications.

Developers can also configure webhook notifications if they wish to be notified programatically.

Filter Stores on Average Product Price

Earlier this year, we started tracking the average price of products sold on each Shopify store. We've now added the ability to filter stores on average product price to Advanced Search.

Facebook followers filter.

Note that values in the minor unit of the Domain's currency (e.g., cents of USD), so the example above shows a search for stores with average product price between USD$10 and USD$15 (inclusive).

Filtering by average product price is also supported in our API.

Filter Stores on Currency Code

Sometimes, it can be handy to identify storing selling in a specific currency. To support this use case, we've added a new filter that segments stores by currency code.

Currency code filter.

Stores can be segmented by currency code using Basic Search, Advanced Search or through the API.

Historical Platform Ranks

Continuing our recent efforts to add historical data to Store Leads, we've just added historical charts of a store's platform rank (which measures the store's relative popularity compared to all other stores on the same e-commerce platform). This chart allows you to quickly see whether a store is gaining in popularity, holding steady or losing ground.

Historical Platform Rank.

The chart above shows data for shopsassyjones.com. This store is doing well and has climbed the ranks over recent weeks. To their marketers: keep up the good work!

Historical App Install Counts

Historical context is critical for understanding a trend. If we know that an app is installed on 10,000 stores, then we can deduce that it is fairly successful otherwise it would never have been installed that many times. But we don't know if the app's install base is growing, holding steady or shrinking.

We've just started tracking historical app install counts to help answer these questions. You can see a chart of the app's historical install counts on the app detail view.

Historical App Install Counts.

The chart above shows data for the recently released Shopify Chat app. While this app gets relatively poor reviews, it has the advantage of being free and having the marketing might of Shopify behind it.

We can easily see that the app is growing quickly, adding about 850 new active installs per week over the last 2 weeks.

LinkedIn

Many stores link to their accounts on the large social networks (Facebook, Instagram, Pinterest and Twitter) as a means to drive engagement with customers.

It's less common, but many stores also link to their company page on LinkedIn, often as a way to attract potential employees. Seeing the LinkedIn page for a store can help marketers and app developers get a better understanding of a store. As a result, we're now showing LinkedIn company pages for stores. You can filter on stores with LinkedIn pages through our search interface or within our API.

LinkedIn filter.

Filter Stores on Social Network Follower Counts

A few months ago, we added the number of followers on social media for stores in our database. While it was useful to see this information, it was not possible to filter stores on follower counts. Until now.

Use Advanced Search to filter stores on the number of Facebook, Instagram, Pinterest or Twitter followers.

Facebook followers filter.

Filtering by followers is also supported in our API.

Magento Stores

We've just added support for stores running on Magento to the Store Leads database.

This was a fairly big change for our architecture since, historically, we have been focused on stores running on platforms that were hosted by a specific company (e.g., Shopify) which made it a lot easier for us to identify domains. However, Magento can be hosted on your own servers or on any of hundreds of different hosting platforms. The changes necessary to support Magento also pave the way to support WooCommerce and other popular e-commerce platforms.

Now that Magento domains are in the database, we're hoping to soon expand our Magento coverage to include theme data and installed apps.

As part of this change, we have also introduced a new Platform Rank attribute which measures the relative popularity of a store against all other stores running on the same platform. This is especially important as we add more and more platforms to the database. You can filter stores based on Platform Rank using Advanced Search or within our API.

Platform rank filter.

See our Magento report for more information.

Average Product Price

Ever wanted to know if a store sells big ticket items or relatively inexpensive goods? We've added the average product price to store details to make this analysis easy.

Average product price.

Average price data is also available through our API.

Shopify Plus Segmentation

We are now identifying Shopify stores that use Shopify Plus. Shopify Plus is the most flexible (and expensive) pricing plan offered by Shopify.

To see the list of Shopify Plus stores, use our new Plan filter to segment the search results.

New App Notifications.

We're only able to identify Shopify Plus stores, so the remaining stores are labelled Unknown. Since we also track pricing plans for merchants using Square Online Store, you may also see other pricing plans listed if you have not segmented the search results to include only Shopify stores.

You might also want to look at our Shopify Plus report for more information.

New App Notifications

New apps are being added to the Shopify App Store at an astonishing rate. 93 new apps were publishing in June 2018 alone.

As great as the Shopify App Store is, it doesn't do a good job of showing newly published apps. There's a New and Noteworthy but it only includes apps a subset of apps. If you're working in the Shopify ecosystem, or specifically on Shopify apps, it's important to keep track of all new apps so that you are aware of the changing competitive landscape. And there's no good way to do that in the App Store.

That's why we've added a feature that sends you a daily or weekly email showing all recently created apps. To subscribe, simply visit the Apps page and click on the Yes button.

New App Notifications.

Developers can also configure webhook notifications through the Notifications tab on the Account page.

App Export

We recently added the ability to search for Apps. App search works a lot like Domain search but there was one important difference: it was not possible to export Apps.

Based on your feedback, we've added export to the Apps page. Simply click on the export button in the top right corner of the page to export Apps. After a few seconds, you'll receive a CSV file containing all the Apps that match your current search. If you want to export all Apps, simply clear your search filters before you export.

Graphical Results for Store Search

Sometimes it can be easier to understand things visually. To that end, we've added a graphical summary of our store search results.

To see the graphs, click on the graph toggle icon in our search controls. That's the icon with 3 vertical bars immediately to the left of the word "Clear".

Search controls

When you do this, the search result list is replaced with graphs that summarize the search results.

Search controls

As you modify your search, the graphs automatically update.

Just click on the same icon to hide the graphs and return to the regular search result list,

Segment Stores by App Installation Date

We've added the ability to segment stores by the date that the store installed a specific app.

Start by filtering stores on a single installed app.

Filter stores that have a specific app installed

When you do this, a new column is added to the search results showing the date at which each store installed the app.

App installed date in search results

You also now have the option of sorting the search results by app installation date.

Sort by app installation date

Finally, when you segment on a single app, a new filtering option is revealed which allows you to set an app install date range.

Store search filter on app installation date.

The minimum and maximum values are optional. For instance, if you set a minimum date but leave the maximum blank, the search results will include all domains installed since the minimum date.

App Insights and Search

We've just added a few new features that give you more insight into the Shopify app ecosystem. The image below shows details for an app that was recently added to the Shopify App Store.

App Details

To access this information, you'll need to navigate to the Apps page through the menu.

Menu

Then click on any app to see details. You can also search for an app or use our filters to segment apps across the following dimensions:

  • Shopify App Store category
  • Created (the date at which the app was published in the App Store)
  • App Vendor
  • App Status
App search filter on weekly creation date.

That's just the beginning. Soon, we'll support searching for apps by the number of installs, number of reviews, average rating, and more! If there's anything you need, just let us know.

Social Media Followers

An active social media presence can have a large impact on the success of online stores. Many of the most popular stores have social media accounts with huge number of followers.

We've updated our store ranking algorithm to include social media follower and post counts. This means that stores linked to popular and active social media accounts get a boost in our index.

As part of this work, we've added the number of followers on social media accounts to the store details.

Social media followers.

Follower counts are also available within the Store Leads API.

Products Sold

We're now tracking the number of products sold at each Shopify store. This can be useful in a number of scenarios. For instance, if you're a theme vendor and you've recently created a theme for merchants with a large product catalog, then it can be invaluable to segment stores by the number of products sold.

Product Count filter.

The Product Count filter (shown above) groups stores into predefined groups (e.g., 1-9 products sold).

Note that we store up to 250 products for each store, so if a store sells more than 250 products, it will show as "250+". Update: we now support up to 2,500,000 products.

If the groupings in the Product Count filter don't meet need your needs, you can use Advanced search to filter on custom ranges.

Advanced Search Product Count filter.

Product counts are also available within the Store Leads API.

Note that product count segmentation is only available on paid plans.

App Install Dates

It can be helpful to know when a store installs a specific app. The install date is now shown on the Apps tab, right under the app description.

App install date.

Since we only started collecting this data recently (over the last 6 months), we don't know the exact date for apps installed in the past. In cases where we don't know the exact date, we'll show an approximation along with wording that indicates that we're uncertain about the exact date.

Uncertain app install date.

We've also added a graph to the bottom of the Apps tab that shows a historical count of the number of Apps installed at each store.

Historical app install counts for store.

App install dates are also available within the Store Leads API.

Note that app information is only available on paid plans.

Introducing Categories

Industry categorization has been one of the most common feature requests since we launched Store Leads. Today, we're launching Categories which groups stores based on the products they sell.

Our category list is hierarchical and consists of almost 400 separate categories. Here's our new Category filter showing a subset of our top-level categories.

Category filter.

Just click on a category to filter the results to stores that belong to the desired category. You'll then see a list of sub-categories (if any) so that you can refine your results even further.

Category filter.

Category information has also been added to the Store Leads API.

Note that the Category Filter is only available on paid plans.

Notifications

Have you ever wanted to know exactly when new data is added to Store Leads? To save you from checking manually, we've added notifications to let you know when new data is available.

You can configure an email notification which, as you can probably guess, sends an email immediately after new data is added to Store Leads. You can also be notified by webhook which is likely to be of interest to developers who have integrated with the Store Leads API.

Collapsible Filters

As we've added more and more segmentation options to Store Leads, our UI has become more and more crowded. We now have so many segmentation options that finding the filter you're looking for can take a bit of scrolling. To help with these issues, we've added the ability to collapse and expand filters.

The image below shows an expanded filter, which means that all filter values are visible. But if you're not interested in this filter, you can collapse it by clicking on the blue up arrow in the top right corner of the filter. On desktop machines, you'll need to hover over the filter to see the arrow. On mobile devices, you have to tap the filter to see it.

Expanded filter.

After a filter is collapsed, it takes up minimal screen space allowing you to focus on the filters that are of most interest to you. Need to expand the filter? Just click on the blue down arrow on the right.

Collapsed filter.

We remember which filters you've collapsed so that the next time you visit Store Leads, the filters will be exactly how you left them.

Language Filter

Have you ever wanted to filter stores by language? Our new Language Filter allows you to do just that.

Language filter.

Just click on any language in the filter and the search results will include only stores with content in the selected language.

As with all of our filters, the Language filter can also be used in the Store Leads API.

Note that the Language Filter is only available on paid plans.

Keyboard Shortcuts

If you're like us and you spend a lot of time working in the Store Leads web interface, then you'll be happy to learn that we've added keyboard shortcuts to save you time. Instead of using the mouse for common navigation operations, you can now use your keyboard to navigate.

The follow shortcuts are available:

Keyboard shortcuts help screen.

Just press the ? key to bring up the list of keyboard shortcuts at any time.

Square Online Store

Ever since Square acquired Weebly in April, 2018, we've been patiently for them to release their new e-commerce platform. Our patience has finally been rewarded as they released the new Square Online Store to the public on March 27th, 2019.

And just a few days later, we've added Square to the list of e-commerce platforms that we track on Store Leads. It's still far too early to draw any conclusions about the success of the new platform. In terms of features and usage, it is dwarfed by entrenched platforms like Shopify. But that's to be expected.

We expect a spike in adoption as merchants kick the tires of the new platform, followed by a post-launch dip in interest, followed by steady usage growth over time. The pace of growth will determine the success (or failure) of this platform over the coming months and years.

Have a look at our State of Square Online Store report to see how things progress.

Introducing Technologies

Shortly after Store Leads was launched, we added the ability to see the Shopify apps installed on each store. Based on your feedback, that's one of the features that you find most useful. But many of you want to track additional third-party technologies, not just the apps installed from the App Store.

As a result, we've adding third-party technology tracking to Store Leads. To filter stores by technology, simply use the Technology filter on the Domain page.

Technology filter.

There's also a new Tech tab on the detail view that lets you see the third-party technologies installed on the store.

Technology details tab.

We're launching this new feature with just a small handful of technologies but expect to see more technologies added soon!

Lists Filter in Search

If you've started to use our new List feature, which allows you to save stores to lists, then you'll be happy to learn that lists are now integrated with search.

This allows you to search within a list, which can be really helpful if you've created a large list and want to find a store within it. Or maybe you just want to do more fine-grained segmentation within a list.

The domain page now shows a list filter. Just click on one of the lists to constrain search results to stores that belong to the list.

Domain list filter.

From there, you can search through stores in the list by text query or using any other search filter.

Saved Searches

It's not uncommon to run the same search more than once. Maybe you've segmented stores in the perfect way and you want to revisit the results. In the past, you could bookmark the search results and re-run the search any time you want. While that worked, it wasn't as easy as it could have been. Especially if you've got a number of searches that you want to track.

To improve things, we've added a feature called Saved Search which, as the name implies, allows you to save searches.

To save a search, just click on the "Save" link above the search filters.

Save search link.

Then enter a name for the saved search and click the "Save" button.

Save search confirmation.

That's it! The search is saved to a list so it can be run again from the Lists page. From there, you can also rename the list, delete it or execute the search again.

Saved search list details.

Shopify Theme Change Log

We're now tracking theme changes for Shopify merchants.

Looking at the history of theme changes for a merchant can be useful in a number of scenarios. A merchant with a rich theme change history is indicative of an active merchant, rather than a passive dropshipping business. The change log also helps theme vendors find merchants that have converted from competitors, or vice versa.

To see the theme change log, simply click on the "Theme" column while look at a domain.

Merchant theme change log.

Customizable Columns

As we've added more detail for each store, our UI has become more and more crowded. When screen space is at a premium, it's important to use that space to best effect. So we do our best to make sure that the most important data is visible without scrolling.

But everyone has different needs and one size does not fit all.

As a result, you can now reorder the columns in the store list. Just click on one of the column header, hold the mouse down and drag the column header to the left or the right.

Customizing column order.

We automatically save your preferences, so the next time you reload the page, the columns will be in your preferred order.

Introducing Notes

Sometimes you want to write down some details for a store. In the past, you would do this outside Store Leads, in a spreadsheet, or on paper or maybe a CRM.

To make things easier for you, we're adding lightweight CRM features and we're starting with Notes.

To add a note, just open any store and click on the Notes tab.

Store notes.

Once written, notes can be edited and deleted.

Notes are personal, so they are only visible to your account. Or if you share an Enterprise Account, your notes are visible to everyone in your enterprise.

At some point, you'll want to see a list of all stores that have notes. To do so, go to the new List page through the menu.

Menu.

On this page, you'll see a list of all stores that have notes.

This is just the beginning. Expect to see a lot more CRM features, like custom lists and saved searches, in the near future.

Favorites

There are so many great e-commerce stores these days, it can be hard to keep track of them all. To help you remember the ones you like, we're adding Favorites to Store Leads.

It's pretty simple. When you're looking at a store, just click the Add To Favorites button.

Add To Favorites.

At some point, you'll want to see a list of all stores that you have favorited. To do so, go to the new List page through the menu.

Menu.

On this page, you'll see a list of all your Favorites.

Advanced Filtering by Text Queries

It's always been possible to search for stores using text queries through our Basic Search features. This worked in simple use cases but it wasn't possible to run complex searches based on text. To fix this, we've added text queries to Advanced Search.

As an example, let's say you want to identify all stores focused on women's fashion. You can start by running a Basic Search with the query "womens fashion".

Basic search query.

This search returns all stores that match all the words in the query ("womens" and "fashion"). If you wanted to further refine the search to include only stores that match "shoes", you would simply add "shoes" to the query. That's easy enough.

But what if you want to filter out stores that also sold men's fashion? This is now possible using text queries within Advanced Search. Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).

Advanced search link.

Then add a filter (click the Add Filter button) with the following values:

  • Set field to Query
  • Set Operation to And
  • Set Query Text to womens fashion

Now add another filter with the following values:

  • Set field to Query
  • Set Operation to Not Or
  • Set Query Text to mens

Your advanced search should look like this.

Advanced search by text.

Now just click Execute Search to see the results . This query returns all stores that match "womens fashion" but do not match "mens".

From here, you can add more filters for even more complex segmentation.

Filtering Stores by Rank

We've just added the ability to filter stores by rank to Advanced Search. Whether you want to filter out small stores (so that search results only include the highest ranked stores) or vice versa, this is another tool to help you segment results to meet your needs.

As an example, let's run a search that returns only the top 100 stores by rank. Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).

Advanced search link.

Then add a filter (click the Add Filter button) with the following values:

  • Set field to Rank
  • Set Minimum Rank to 1
  • Set Maximum Rank to 100

Your advanced search should look like this.

Filter domains by rank.

Now just click Execute Search to see the results.

From here, you can add more filters for even more complex segmentation.

YouTube accounts for stores

We've just added YouTube accounts for over 55,000 stores in our database.

When we first launched, Store Leads included accounts for prominent social network (like Twitter, Instagram, and Facebook) for all Shopify stores. By comparison, YouTube is used less frequently by e-commerce merchants so you might be tempted to dismiss YouTube's relevance in this segment. What's interesting, however, is that many of the most prominent stores have a presence on YouTube. Specifically, 48 of the top 100 stores have a YouTube account.

To see YouTube accounts, start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Here's what it looks like after you've logged in.

Domain list.

You can use the Social Media and Contact Info filter to refine the list of domains to include only domains with accounts on specific social media networks.

Social media and contact info filter.

Click on YouTube and you'll only see domains that have a YouTube account.

Weekly Data Updates

When Store Leads was first launched, we updated the database monthly sometime around the 7th day of the month. But a lot can change in a month and, frankly, it wasn't great to have to wait so long for updates.

We've been working hard to get data into your hands more quickly. We're happy to announce that we'll be updating the database on a weekly basis, so you'll have access to those new stores immediately.

In additional, stores can be segmented on the week in which the store was created.

Domain creation date filter.

Note that weekly data is only available to users on a paid plan.

Ranking Improvements

We've improved our ranking algorithm by adding traffic estimates.

Before this update, we calculated rank for domains in our database based on harmonic centrality and page rank from the Common Crawl dataset. Centrality and page rank are based on the links between domains. They are a good indication of the connectedness of a domain but are not the best indicator of a domain's popularity. As a result, some of the top domains under the old algorithm were a bit of a headscratcher.

In an ideal world, rank would be based on merchant sales volume but this information is not available. Merchants just aren't in the habit of publishing the data. But we can approximate sales based on how much traffic a domain gets. While there isn't a reliable source of traffic estimates that applies to all stores, we were able to find and integrate traffic estimates that result in a noticeable improvement to our ranking algorithm.

We'll continue to refine our ranking formula so expect things to keep improving over time.

App and Theme Spend

We've added estimated theme spend and monthly app spend for each Shopify domain in the database. Read below for an explanation of how we calculate these values and how to interpret them.

Theme Spend

Theme spend is based on our theme detection algorithm, which identifies themes purchased from the theme store even if the theme has been customized by the merchant. As a result, we do a good job of identifying themes that a merchant is running and can produce a theme spend estimate based on the cost of the theme as advertised in the theme store.

Theme spend estimates do not include:

  • Spend on themes that the merchant is not currently using. Our theme spend estimate is based on the merchant's current theme. It does not include other themes that the merchant may have purchased in the past. It also does not include payments to agencies made to customize the theme.
  • Customized themes that are not based on a theme published in the theme store. We are not able to determine theme spend if a merchant pays an agency for a completely custom theme.

Monthly App Spend

Monthly app spend is based on our app detection algorithm, which identifies apps that the merchant has installed. Our estimates are extremely conservative, as a result of the following limitations:

  • We can only detect apps that alter the merchant's storefront. We estimate that we're tracking installs for approximately 1/3rd of Shopify apps.
  • We don't know if a merchant is using a free version of an app or has elected to upgrade to a paid plan. When an app has a free plan available, we assume app spend is $0 for that app.
  • Some apps can be installed for free by Shopify employees and partners, even if those apps to do not have a free plan available to regular merchants. We're not (yet) able to identify these stores automatically so you may find some stores with a high app spend that are not actually paying for apps. Many of these employee/partner stores are obvious after a quick review and we hope to automate detection of them in the future.

As you can see, we've decided to be conservative with our theme and app spend estimates. These estimates likely significantly understate actual theme and (especially) app spend. In many cases, actual app spend will be 5-10x higher, we just cannot confirm a higher spend so we provide a conservative value. Still, these values are quite handy when used to compare stores against each other.

Big Commerce

Many of you are interested in understanding trends and usage across multiple e-commerce platforms. To that end, we've just added Big Commerce domains to our database.

Big Commerce is relatively small, compared to Shopify, but they are growing at a respectable rate.

By default, we'll show you domains across both platforms but you can easily filter the results to a specific platform using our search interface.

Domain platform filter.

This is just the beginning. Expect to see more platforms in the future. Is there a specific platform that you're interested in? Let us know!

Improved Geographic Filtering

Store Leads has always supported filtering domains by country but they could be a little hard to use. We used to show a list of two-letter country codes, known as ISO 3166-1 alpha-2 country codes. Most of us know a small handful of country codes by heart, but things can get confusing when you come across one that you don't recognize.

To make things easier, we're now showing the full country name, alongside the country code.

Domain country filter.

In addition, we've added Region and Sub Region facets so that you have more options to filter domains geographically.

Domain region and subregion filters.

Source for Social Media Accounts and Contact Information

Store Leads includes social media accounts and contact information for each store. We believe in sourcing and processing data using transparent methods. To that end, every single social media account, email address and phone number has public sources that you can verify. This can also be handy in case the source page has been updated since we last crawled.

To see the source page, simply click on the icon to the right of the social media account, email address or phone numbers. Your browser will open a new window and take you to the page where we collected the information.

Domain details.

For compliance reasons, our Terms of Use forbid spam and we do not include personal information for stores located in the EU and in Canada.

Advanced Search Improved

With the introduction of negative conditions, Advanced search is now more powerful than ever. Negative conditions give you more flexibility when segmenting domains.

Let's walk through a few examples. Suppose you are a Shopify app developer and your app displays a banner at the top of a page. Banner apps are some of the most popular apps in the Shopify App Store.

Store Leads makes it easy to identify all the Shopify stores that have installed your app. You can also run an Advanced Search to identify all the Shopify stores running your app or any Banner apps from your competitors. But, until now, it was not possible to list all stores that had not installed your apps, which can be useful for assembling a lead list. This is where negative conditions come in handy.

Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).

Advanced search link.

Then add a filter with the following values:

  • Set field to App
  • Set Operation to Not Or
  • Check the desired app (Pixelpop in this example)

Your advanced search should look like this.

Search for domains that have not installed Pixelpop.

Now just click Execute Search to see the results.

If you check multiple apps with Not Or operation, the results will include all domains that have not installed any of the checked apps. If you change the operation to Not And, the results will include all domains that have not install all of the checked apps.

You can combine multiple filters for even more complex segmentation. Let's say you have 2 apps in the Shopify App store and you want to identify stores that have installed an app (Pixelpop in this example) but have not installed the other app (Bizzy Social Proof in this example). This would help you identify opportunities for cross-promotion. A similar search could be used to target domains that have adopted an app from a competitor. To do this, just run an advanced search with the following filters.

Search for domains that have installed Pixelpop but not Bizzy Social Proof.

Phone Numbers for Shopify stores

We've just added phone numbers for over 215,000 stores in our database.

When we first launched, Store Leads included email addresses and social media contact information for all Shopify stores. But sometimes a phone number comes in handy.

To see phone numbers, start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Here's what it looks like after you've logged in.

Domain list.

You can use the Social Media and Contact Info filter to refine the list of domains to include only domains with accounts with a phone number.

Social media and contact info filter.

Click on Phone and you'll only see domains that have a phone number. Click on one of the domains and you'll see the phone number (and email and social media accounts for the domain). Note that a paid account is required to see actual phone numbers. Values are redacted for free accounts.

Domain details.

To see the source page where the phone number was shared, click on the link icon to the right of the phone number.

Introducing the API

We've added an API to support programmatic access to our data. This allows you to integrate the information we collect into whatever you need to get your job done.

In the spirit of starting small, we're launching with a fairly modest feature set but expect it to grow over time. The API currently provides information for Shopify domains and apps.

You can retrieve information for a Shopify domain based on the public DNS domain name or the myshopify.com domain. We'll return various domain attributes including:

  • Domain name
  • Merchant name
  • Country code
  • Created date
  • Worldwide rank
  • List of installed Shopify apps
  • Theme data
  • Social media accounts
  • Email adddresses

Note that personal email addresses are redacted in some regions for compliance reasons. You may read our Privacy Policy for more details.

Read the API documentation for more details.

We also provide endpoints for retrieving information on Shopify apps. You can lookup data for a single Shopify app or list all apps (with options to filter the result set and modify the sort order).

Let us know if there are any features you'd like us to add.

You can see your private API key on your Account page.

API key on account page.

Note: this feature is only available to paying subscribers on our Elite plan.

Improved Shopify App Detection

When we first launched Shopify App Detection, our coverage was fairly modest. At the time, we were only able to identify 112 different apps, which represented about 5% of all apps available in the Shopify App Store.

We've been hard at work improving this feature and we're happy to share that we're now identifying 1,157 different apps, which have collectively been installed over 2.3 million times. This represents approximately 34% of all Shopify apps.

We're only able to detect apps that modify the store front in some way. Many apps operate strictly on the backend and do not modify the store front. These apps cannot be detected, so we'll never be able to get our coverage to 100%.

That said, expect continued improvement over the coming weeks as we refine our app detection algorithm.

Enterprise Accounts

If you're using a paid plan, you can now share access to Store Leads with other members of your organization.

Update: Pro accounts can have up to 3 users and Elite accounts can have up to 10 users. Contact us for custom pricing or if you need more users.

Simply go to your account page, and start inviting people.

Invite emails to share access.

Everyone you invite will be sent an email with simple instructions for accepting the invite. Once they accept, they will have access to the same paid features as the account that sent the invite.

Removing an email from your account can be done easily through the Account page.

Remove emails from account.

Installed Apps

Have you ever wanted to know which Shopify apps are the most popular? Or which Shopify apps a specific store is using? We've added Installed App Detection to answer these questions.

When you're looking at a specific domain in Store Leads, you'll now see a list of the Shopify apps installed by that store.

Installed apps for a domain.

You can also search for stores that have installed a specific app using the Apps filter.

Installed apps filter.

Unfortunately, we're only able to detect a subset of app installs so our data is not representative of all Shopify apps. Fortunately, many of the most popular apps can be detected. At feature launch (November 2018), we are tracking 1,529,224 installs for 112 different apps. Expect those numbers to increase shortly as we improve our app detection algorithm.

Update: see Improved App Detection for an update on our app detection progress.

Note: this feature is only available to paying subscribers on our Pro plan.

Advanced Search

When Store Leads was first launched, it offered a flexible interface for searching for and segmenting Shopify domains. You could search for specific domains by name and you could segment domains on a variety of dimensions, including:

  • Country
  • Creation date
  • Top-level domain
  • Domain state
  • and more...

If you want to list all Shopify domains with a Facebook account, simply check the Facebook option under Social Media and Contact Info.

Domains with facebook accounts.

If you want to list all Shopify domains with a Facebook account and a Twitter account, then also check the Twitter option.

Domains with Facebook and Twitter accounts.

But what if you wanted to list all Shopify accounts with either a Facebook account or a Twitter account? You're only option was to run two separate searches and then combine the results yourself. That's because our search interface only returned domains that match all criteria. That's normally what you want, but there are times when you may want a little more flexibility.

With the introduction of Advanced Search, you're able to run more complex searches. To enable Advanced Search, simply click on the Advanced Search link in the Filters section.

Advanced search link.

You'll see a blank advanced search page.

Blank advanced search.

In this example, we'll search for all domains with either a Facebook account or a Twitter account. To get started, click the Add Filter button and:

  • Set field to Social Media and Contact Info
  • Set Operation to Or
  • Check Facebook
  • Check Twitter

Your advanced search should look like this.

Search for Facebook or Twitter.

Now just click Execute Search and look at the results. To add additional constraints, just click on the Add Filter button.

Advanced search lets you execute more complex queries against the Store Leads database of Shopify domains. And this is only the beginning. We plan to add more sophisticated search options. If there's anything you want, just let us know.

Pinterest accounts for Shopify stores

We've just added Pinterest accounts for over 110,000 Shopify stores in our database.

When we first launched, Store Leads included Twitter, Instagram, Facebook and Snapchat accounts for all Shopify stores. But this is by no means an exhaustive list of social media accounts and we were often asked to add Pinterest to the list.

To see social media accounts, start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Here's what it looks like after you've logged in.

Domain list.

You can use the Social Media and Contact Info filter to refine the list of domains to include only domains with accounts on specific social media networks.

Social media and contact info filter.

Click on Pinterest and you'll only see domains that have a Pinterest account. Click on one of the domains and you'll see the Pinterest account (and other social media accounts for the domain). Note that a paid account is required to see actual data. Values are redacted for free accounts.

Domain details.

To see the source page where the Pinterest account was shared, click on the link icon to the right of the Pinterest account.

How to: List recent Shopify stores

Let's say you need to identify Shopify stores that were created recently. Or you need to identify Shopify stores that were created in a specific month. This can be done easily with Store Leads using the domain creation date filter.

Start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide rank, with the most popular domains listed first.

Domain list.

A free account will let you use some of our features but you'll need a paid account to segment Shopify domains by creation date.

Once you're on a paid plan, you'll see a Created selector in the Filter Domains section.

Domain created filter.

Simply click on the desired month of domain creation and the domain list will be updated to include only domains that were created during that month.

You can download the list of domains by clicking the Export button at the top of the page.

How to: List all Shopify stores by country

Listing all the Shopify stores by country is easy with Store Leads.

Start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide rank, with the most popular domains listed first.

Domain list.

A free account will let you use some of our features but you'll need a paid account to segment Shopify domains by country.

Once you're on a paid plan, you'll see a Country selector in the Filter Domains section.

Domain country filter.

Simply click on the desired country and the domain list will be updated to include only domains from that country.

You can download the list of domains for the country by clicking the Export button at the top of the page.

How to: List most popular Shopify stores

Getting the list of most popular Shopify stores is really easy with Store Leads.

Start by logging into the Store Leads Dashboard. You can create an account for free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide rank, with the most popular domains listed first.

Domain list.

That's it! A free account will let you use some of our features but you'll need a paid account to paginate through or export the full domain list.

How to: List all sites using Shopify

Let's say you need to identify all sites using Shopify as an e-commerce provider. At the time of this writing, there are well over 820,000 live Shopify domains. This data can help you do market research and competitive research.

We've gone through the trouble of assembling a complete list of Shopify stores. We don't just provide raw data (though you can download the data to a CSV file), we have an interactive database that lets you search for specific domains or filter domains by a variety of dimensions including country, creation date and store rank.

Best of all, you can create an account for free to see how it works. Some features are reserved for paid accounts but you can get a good feel for how things work with a free account.

To list all sites using Shopify, simply login to your free account and you'll see a list of domains. By default, the domains are ordered by their worldwide rank, with the most popular domains listed first. You can paginate through the list by clicking the page numbers at the bottom.

Domain list.

You can also filter domains by a variety of dimensions including:

  • Domain name search
  • With Email Addresses
  • With Facebook
  • With Twitter
  • With Instagram
  • With Pinterest
  • With Snapchat
  • By Country
  • By Top-level Domain
  • By Creation Date
  • And more.
Note that some of these filters require a paid account. Also, your free account is limited to 50 lifetime searches.

Domain filters.

You can download the list of domains by clicking the Export button at the top. The export reflects your current search, so if you've filtering the domains, you'll only download the domains matching your search.

Note that a paid account is also required to export.