Store Leads Blog

What's new in the world of e-commerce data

Salesforce Bulk API

With around 5 million stores in our database (and counting), it can take quite a few API calls (and a long time) to enrich records in a connected Salesforce instance. To speed things up and reduce the number of API calls made by Store Leads (which may also help avoid Salesforce API overages), it's now possible to enable use of the Salesforce Bulk API 2.0 for weekly enrichment. To do so, go to the Integrations page, click on Salesforce and enable the following option: Salesforce Bulk API Option.

Chrome Extension

We're happy to announce the first release of the Store Leads Chrome Extension The extension shows detailed information from the Store Leads database for any ecommerce store that you visit. You can even hook up your CRM (Salesforce, HubSpot, etc.) to see your CRM information for ecommerce sites as you browse. For more information, see our Chrome Extension documentation. Chrome Extension Details Tab.

Show CRM data within Store Leads

We've been working hard to make your CRM integrations more useful. In the past, when you integrated Store Leads with your CRM, the relationship was basically unidirectional. We would push data to your CRM by creating or enriching CRM records. We didn't do much in the way of pulling data from your CRM but there's a lot of value in doing so. As a first step, it's now possible to see your CRM data directly within Store Leads.

Salesforce Lead Enrichment now matches on email

When we first launched enrichment for Salesforce leads, leads were only matched to stores in the database based on the Lead Website attribute. But it turns out that many people do not set the Website field for their leads. As of today, if the Website attribute is not set of a lead, then we fall back to matching on the domain of the lead's Email attribute. This change should result in improved enrichment rates for companies that do not set Website on their Salesforce leads.

HubSpot Custom Object Enrichment

A few months ago, HubSpot introduced Custom Objects, a way to store arbitrary objects in HubSpot CRM. It is now possible to enrich HubSpot Custom Objects with attributes from the Store Leads database. When you register a Custom Object for enrichment, you will be asked to identify the property that contains a domain name. We use the domain name to match with a store in our database. Custom Objects are if we are able to match a store in our database that your plan can access.

Salesforce Lead Enrichment

Salesforce leads can now be enriched with attributes from the Store Leads database. In the past, it was only possible to enrich Salesforce accounts. Salesforce leads are enriched if they have a Website that matches a store in our database that your plan can access. Lead enrichment is disabled by default but can be enabled on the Integrations page. See the Salesforce integration documentation for details.

HubSpot Contact Enrichment

HubSpot contacts can now be enriched with attributes from the Store Leads database. In the past, it was only possible to enrich HubSpot companies. This change allows you to create HubSpot workflows that operate directly on contact properties. Contacts are enriched if they are linked to a HubSpot company and that company has a Domain Property that matches a store in our database that your plan can access.