Check out our new Chrome Extension.

Store Leads Blog

What's new in the world of ecommerce data

Chrome extension on social media accounts

The Store Leads Chrome Extension shows relevant information from the Store Leads database when visiting any ecommerce website. The Chrome Extension also shows information out of your CRM (e.g., Salesforce) for any sites that you visit in the browser. We've just extended this functionality to work when looking at the social media account for stores in our database. Now, when you're looking at the Instagram account for Gymshark, or the TikTok account for boohoo, the Chrome Extension will show you relevant data for the brand's ecommerce website.

Finding Stores With Multiple Domains

Merchants sometimes run stores on multiple domains. This is often done when the merchant offers a country-specific store on each domain. For instance, au.merchant.com may serve the Australian market, while merchant.co.uk sells products to UK customers and merchant.com serves the US or the rest of the world. If a merchant has multiple domains, then it could be a sign that they are more estalished and successful than a merchant with a single domain.

Integration Error Emails

CRM integrations are one of the most popular features on Store Leads. When customers configure integrations with CRMs like HubSpot, Salesforce and Outreach, Store Leads will automatically enrich CRM records. For the most part, this continuous enrichment goes smoothly, but what happens if something goes wrong? Sometimes the CRM has record (or field) validations enable that reject some updates. For instance, Store Leads may be trying to write a value to a Salesforce picklist field that does not allow the incoming value.

Improved CRM Duplicate Detection

It's important to avoid duplicate records in your CRM otherwise you'll end up with redundant, and possibly conflicting, information making it harder for your team to find the information that they're looking for. Some merchants present an interesting challenge for duplicate detection since they operate multiple domains. Multiple domains are often used when a merchant has regional, or country-specific, stores. For instance, it's not uncommon for a merchant to operate domains like www.