We're now tracking the number of employees for stores in our database. To date, we've collected
employee on 10,000 stores and we're adding more every day.
Number of Employees.
Use the Employee filter (shown above) groups stores into predefined groups (e.g., 1-9 employees).
Employee Count filter.
If the groupings in the Employee filter don't meet need your needs, you can use Advanced search to
filter on custom ranges.
Advanced Search Employee filter.
Segmenting on number of employees is also available within the Store Leads API.
Many stores pick an e-commerce platform and stay on it forever. But it's not uncommon for stores to
change e-commerce platforms. We've just released an update that lets you know if a store has
changed platforms recently. It's also easy to search for stores that have changed platforms.
If a store has changed platforms recently (within the last 90 days) we show a message on the store details.
Platform Change Details.
Use Advanced Search to find stores that have switched platforms. You can even specific a time range
for the platform change. For instance, if you want to list all stores that have switched to
Shopify since March 1st, you would use the following filters:
Advanced Search Platform Win.
To list all stores that have switched from Shopify:
Advanced Search Platform Win.
You can even search for stores that have switched between specific platforms.
Segmenting stores on platform changes is also available within the Store Leads API.
We've just released an integration with Outreach,
a popular Sales Engagement Platform.
With the Outreach integration enabled, accounts on all plans can manually create new Outreach accounts from
Store Leads domains. Existing Outreach accounts can also be manually updated.
Accounts on the Pro or Elite plans can also:
Automatically update all Outreach accounts with the latest Store Leads data. This happens automatically as soon as we refresh our data (weekly).
Automatically update Outreach accounts when they are manually created or modified within the Outreach UI.
Export domains to a CSV that is compatible with Outreach CSV import. This is useful for initially creating accounts in Outreach or for manual bulk updates.
We also support custom field mappings so that you can configure exactly what data we send to Outreach.
We've recently spent a lot of time improving support for third-party technology tracking on e-commerce stores.
We now support close to 80 different technologies.
We've just added support for stores running on PrestaShop to the Store Leads database.
PrestaShop is an open-source e-commerce platform that originated in France in 2005. PrestaShop supported over a
dozen languages shortly after launch and has always had a strong focus on internationalization.
Since launch, PrestaShop has grown steadily and powers over 165,000 active stores in our database, making
it the 3rd largest platform that we track.
We've just added a new feature, called Watch, which sends you weekly notifications
summarizing all the stores that have installed and uninstalled a specific app or technology. This enables
a number of new cases. For instance, if you have a Shopify app that integrates with a partner app, it can be really
helpful to see a list of stores that have installed your partner's app.
To configure a watch, just visit a specific app or technology page and click the Watch button.
Watch button.
You'll be asked to confirm the watch.
Watch confirmation.
If you confirm, you'll receive weekly emails (every time we update our data) summarizing the domains that
have installed or uninstalled the app or technology. We also immediately email you a sample email using data
from last week. Here's what a watch notification email looks like.
Watch Notification.
To disable the watch, simply return to the app or technology page and click the Unwatch button.
Let's say that you wanted to know which stores were popular with people from a specific country. As an
example, we'll try to find the stores that are most-visited by people in Canada.
One approach is to filter stores based on their country of operation. In this case, that means filtering on
Canadian e-commerce merchants. While this approach will return decent results, it doesn't answer the original
question since it leaves out stores, popular with Canadians, that operate outside of Canada.
To support this use case, we've added 2 new features.
The ability to sort domain search results by the amount of traffic received from a specific country.
The ability to filter domain search results by the amount of traffic received from a specific country.
Sorting by Traffic From Country
To sort by traffic from a specific country, go to the Order Results By field and select
Traffic From (Desc) (if you want to order by stores with the most traffic) or
Traffic From (Asc) (if you want to order by stores with the least traffic).
Once you select one of these sort options, a new Traffic from Country field
will appear that lets you select the desired country. In our example, it will look like this.
Sort by traffic from country.
Filtering by Traffic From Country
Now let's say you want to filter on traffic from a specific country. In this example, we only
want to return stores among the top 25% of traffic from a country.
To do this, you'll need to use Advanced Search and configure
the following filter:
Set field to Traffic from Country
Set Country to Canada
Set Minimum Percentile to 75
Set Maximum Percentile to 100
Filter by traffic from country.
These search options can be combined with all the other options we support. This makes it easy to answer even
more complicated questions like: "which stores, based in the US, are popular with Canadians?"
A while ago, we added the ability to re-order the columns displayed
in domain search results. That was helpful, but what if you really wanted to see some data that we didn't
include on the search results page, or you just weren't interested in some of the data we showed.
It's now possible to completely customize the list of columns. To get started, while looking at the main
domain page, click on the icon in the bottom right corner of the page.
Domain list customization icon.
After you click the icon, you'll see this window.
Choose the columns to display.
As you can see, you're now able to choose exactly which columns to show in domain search results. And columns can
still be re-ordered by dragging the column headers.
As part of this change, we've also added the following optional columns. Previously, you could only
see this information by clicking on a domain to see further details.
We've just introduced Advanced Search for apps which allows you to segment app searches in ways
that were not possible before. Advanced Search for apps allows you to filter by:
Average Rating
App Store Category
Creation date
Install Count
Review Count
Platform
App Status
Vendor
With this new feature, it's possible to express complex logic in your searches (such as "return all
Shopify apps that have at least 4 stars and are installed on between 1000 and 5000 stores").
To run an advanced search, start on the Apps page and click the "Advanced" link.
Advanced Search link.
You'll see a blank advanced search page.
Blank advanced search.
In this example, we'll search for all Shopify apps that have at least 4 stars and are installed on between
1000 and 5000 stores. To get started, click the Add Filter button and:
Set field to Platform
Set Operation to Or
Check Shopify
Now add a filter for average rating by clicking the Add Filter button again.
Set field to Average Rating
Set Minimum to 4
Finally, add a filter for install count by clicking the Add Filter button again.
Set field to Install Count
Set Minimum to 1000
Set Maximum to 5000
Your advanced search should look like this.
Complex advanced search.
Now just click Execute Search and look at the results.
Advanced search for apps works the same way as advanced search for Domains. So, if you need a refresher,
check out these blog posts:
We've just introduced an easier way to search for all stores that have a set of apps installed. To start,
visit the App page and run any App search. Here's an
example App search that
includes all Shopify apps in the "Finding and Adding Products" category. This is the category of the Shopify App
Store that includes all dropshipping apps. There are (currently) 217 Shopify apps in this category.
We've just added the following button to the bottom of the App Search page.
Search for stores with at least 1 matching app installed.
When clicked, this button will take you to a domain search that includes all stores that have at least one
of the 217 Shopify dropshipping apps installed. This is significantly easier than manually assembling the
same search yourself. It's also easy to customize the search at this point by adding or removing relevant
apps from the domain search results.
We've just added support for stores running on WooCommerce to the Store Leads database.
WooCommerce is an open-source e-commerce platform that runs on the WordPress platform.
It is popular with merchants that want to host their own store,
need the flexibility of an open-source system or are already familiar with and running
WordPress.
WooCommerce was launched in late 2011 and is used by several million merchants. It's hard to
know the exact amount, but it's likely somewhere between 3 and 4 million.
We're launching our WooCommerce support with about 1.1 million active stores in our database.
While this is a relatively small portion of the overall total, expect this number to grow
as we identify new stores. Our software discovers the most popular WooCommerce
stores first, so the missing domains are likely to be on the long-tail of small stores.
We'll be adding support for new e-commerce platforms to Store Leads fairly soon. Support for WooCommerce
will be added within the next 10 days and PrestaShop will be added sometime in February.
To prepare for these additions, we've decided to change the way we price our product. We've been planning
to increase prices for a while, since the current prices were set shortly after launch and we've added
a ton of new features since then.
Pricing is now aligned with the amount of data that can be accessed. Under the new pricing structure,
new Premium and Pro accounts can access data for all stores on any 2 e-commerce platforms. You'll be asked
to select your 2 e-commerce platforms immediately after subscribing. And, if you stay subscribed, you'll be
able to change the selected platforms once per month.
Customers that want to access data for stores on all e-commerce platforms should use the Elite plan.
Existing customers are grandfathered to have access to data for all platforms that existed at the time
of this change (Shopify, Big Commerce, Magento and Square Online Store). That way, we're not changing
anything for existing customers. But, if you want data for one of the new platforms (e.g., WooCommerce),
you'll need to convert to the new pricing structure.
We've added the ability to segment stores by the date that a store uninstalled a specific app or technology.
To filter by app uninstall date, start by filtering stores on a single app.
Filter stores that have a specific app installed
When you do this, new filtering option are revealed which allow you to set an app uninstall date range.
Store search filter on app uninstallation date.
The minimum and maximum values are optional. For instance, if you set a minimum date but leave
the maximum blank, the search results will include all domains that uninstalled the selected app
since the minimum date.
Similar filtering options are available when you fitler stores on a single technology.
A few months ago, we added a time series chart that showed the number of apps installed on every store in
the Store Leads database. The chart, which appears under the list of apps that are currently installed
on the store, let you see how merchants were installing and uninstalling apps. This was useful information
but, until now, there was no way to know which apps had been tried in the past and removed. To address this
need, we've added the App Change Log which can be activated by clicking the link immediately
below the App Install Count History chart.
Time Series of installed apps for a domain.
When the App Change Log is displayed, you'll see a list of apps and the dates that the apps were
installed and removed.
App change log.
Data for the App Change Log goes back to the beginning of 2019.
Similarly, we've added a change log of technology changes for each domain.
Technology change log.
Data for the Technology Change Log goes back to late December 2019.
Store Leads has always included a rank for each store in the database. Rank is a measure of a store's popularity
relative to all other stores. A store with a lower rank is more popular than a store with a higher rank.
While that's fairly intuitive, it isn't concrete. Many of you have wondered how many sales each store is making -
and that's something that you couldn't divine just by looking at a store's rank.
So we've added sales estimates for each store in our database. You can see a store's estimated monthly sales
in the store details.
Store Details with Estimated Sales.
You can also:
Order search results by estimates sales
Filter stores by estimates sales (using Advanced Search)
Retrieve sales estimates (and filter and order by sales estimates) through the API
Our sales estimates are based (in part) on traffic estimates but this approach has a few limitations that
you should know:
Traffic estimates are notoriously inaccurate and are often slow to incluce data for new domains.
Traffic estimates do not reflect sales made through other channels. So, for omnichannel merchants, we can
only estimate the portion of sales made through their online store. This leaves out offline sales and
indirect sales. As an example, www.kyliecosmetics.com is reported to have had more than $300 million in
sales in 2019 but our estimates are much lower. This is because a significant percentage of their sales
occur through other channels (e.g., Amazon).
We've just added support for tracking 29 new technologies installed on e-commerce stores. Click on the links
below to see details for each new technology that we track.
We've just added a number of new Store sort options to make it easier for you to analyze search results. It is
now possible to sort store search results by:
Average Product Price
Monthly App Spend
Number of Apps Installed
Number of Social Network Followers
Product Count
Theme Cost
To use the new sort options, just run a search and click on Order Results By.
Domain sort options.
We've also added the following sort options to our App search.
To do so, simply click on the Export button and choose HubSpot Company CSV from the
list of export formats.
Hubspot Company CSV Export Format.
We recommend enabling the HubSpot integration before running any exports. Enabling the integration allows
us to see which companies you already have in HubSpot. This allows us to automatically exclude those domains
from the resulting CSV file so that duplicate companies are not created during the import.
If you're on the Pro or Elite plan and have the HubSpot integration enabled, you'll also be able to use the
Hubspot Company Update CSV format. This file includes the HubSpot company ID in each row which
the HubSpot import tool uses to update existing companies. Store Leads domains that are not associated
with HubSpot companies are not included in the export CSV file.
HubSpot is a popular CRM used by marketing
and sales teams to track interactions with their prospects and customers. CRMs are tremendously useful tools but their value is
often hampered by incomplete or out-of-date information.
We have just put the finishing touches on an integration with Hubspot that automatically enriches companies
in your CRM. This enhances the data you already possess, allowing you to make more informed decisions.
We ensure that your HubSpot company records are always up-to-date. When our database is updated (weekly), your
HubSpot companies are automatically updated. When you create a new Company in HubSpot, or change the
domain of a Company, it is updated automatically. No effort required.
The Hubspot integration adds Store Leads information as HubSpot Company Properties in a
dedicated Company Property Group named "Store Leads". This ensures that there is no conflict with other
properties you may be storing on your companies in Hubspot.
Now, click the Enable HubSpot Integration button. You'll be taken to the HubSpot website where you may
be asked to login to your HubSpot account and approve a request to allow Store Leads to update data in your
HubSpot account. Once the request is approved, you'll automatically be returned to the Store Leads integrations
page where you can configure the integration.
Hubspot Integration Configuration.
Next, you'll probably want to enable the automated data enrichment options described above. There are 2
options.
Enrich HubSpot companies on creation or when the domain property changes.
Enable this option if you want to update HubSpot companies as soon as they are created or the domain
property is changed.
Enrich all existing companies weekly (after data updates, typically on Mondays).
Enable this option to update all of your HubSpot companies when we do our weekly data updates.
Note that both of these options are only available to accounts on the Pro and Elite plans, but the features described
in the rest of this blog post can be used on any plan.
New HubSpot Menu
When the HubSpot integration is enabled, you'll see a new HubSpot icon in the top right corner
of each store in Store Leads.
Hubspot icon.
Click on this icon to activate HubSpot-specific features.
Hubspot menu.
If you're looking at a store that does not already exist in your HubSpot account, you'll be given
the option to create a HubSpot company. If you're looking at a store that already exists in your
HubSpot account, then you'll be given the following options.
Open in HubSpot opens the associated HubSpot Company record in a new browser tab.
Sync Company Properties triggers an immediate sync of Store Leads data (for this store) to HubSpot.
We'll be adding more HubSpot-specific features shortly, so keep watching.
We've just added traffic estimates for stores in our database. To see them, just
click on the new Traffic tab.
Traffic Estimates by Country.
On the Traffic Tab, you'll see country-specific values for:
Alexa Rank
Page Views %
This data comes from the Alexa Web Information Service and there are some constraints:
Alexa only covers about 40% of our database. Fortunately, it covers the largest stores and misses the long tail.
Alexa does not provide an estimate for the actual # of visitors or page views, just a percentage
of page views accessed from each country.
Alexa data cannot be included in exports or the API.
Even with these constraints, traffic estimates can be quite helpful for a number of use cases. We'll be using this
data to help estimate a store's revenue (coming soon).
New apps are added to the Magento App Store regulary. It can be hard to keep up with all the new app releases.
That's why we've added a feature that sends you a daily or weekly email showing all
recently created Magento apps. To subscribe, visit the Account page and click
on the Notifications tab.
New App Notifications.
Developers can also configure webhook notifications if they wish to be notified programatically.
Earlier this year, we started tracking the average price of products sold on each Shopify store.
We've now added the ability to filter stores on average product price to Advanced Search.
Facebook followers filter.
Note that values in the minor unit of the Domain's currency (e.g., cents of USD), so the example
above shows a search for stores with average product price between USD$10 and USD$15 (inclusive).
Filtering by average product price is also supported in our API.
Sometimes, it can be handy to identify storing selling in a specific currency. To support this use case,
we've added a new filter that segments stores by currency code.
Currency code filter.
Stores can be segmented by currency code using Basic Search, Advanced Search or through the API.
Continuing our recent efforts to add historical data
to Store Leads, we've just added historical charts of a store's platform rank (which measures the store's relative
popularity compared to all other stores on the same e-commerce platform). This chart allows you to quickly
see whether a store is gaining in popularity, holding steady or losing ground.
Historical Platform Rank.
The chart above shows data for shopsassyjones.com.
This store is doing well and has climbed the ranks over recent weeks. To their marketers: keep up the good work!
Historical context is critical for understanding a trend. If we know that an app is installed on 10,000 stores,
then we can deduce that it is fairly successful otherwise it would never have been installed that many times. But
we don't know if the app's install base is growing, holding steady or shrinking.
We've just started tracking historical app install counts to help answer these questions. You can see a chart
of the app's historical install counts on the app detail view.
Historical App Install Counts.
The chart above shows data for the recently released Shopify Chat app.
While this app gets relatively poor reviews, it has the advantage of being free and having the marketing might
of Shopify behind it.
We can easily see that the app is growing quickly, adding about 850 new active installs per week over the last 2 weeks.
Many stores link to their accounts on the large social networks (Facebook, Instagram, Pinterest and Twitter) as a means
to drive engagement with customers.
It's less common, but many stores also link to their company page on LinkedIn, often as a way to attract potential employees. Seeing
the LinkedIn page for a store can help marketers and app developers get a better understanding of a store. As a result,
we're now showing LinkedIn company pages for stores. You can filter on stores with LinkedIn pages through our search
interface or within our API.
A few months ago, we added the number of followers on social media for stores in our database. While it was
useful to see this information, it was not possible to filter stores on follower counts. Until now.
Use Advanced Search to filter stores on the number of Facebook, Instagram, Pinterest or Twitter followers.
Facebook followers filter.
Filtering by followers is also supported in our API.
We've just added support for stores running on Magento to the Store Leads database.
This was a fairly big change for our architecture since, historically, we have been focused on stores running
on platforms that were hosted by a specific company (e.g., Shopify) which made it a lot easier for us to identify
domains. However, Magento can be hosted on your own servers or on any of hundreds of different hosting platforms.
The changes necessary to support Magento also pave the way to support WooCommerce and other popular e-commerce
platforms.
Now that Magento domains are in the database, we're hoping to soon expand our Magento coverage to include
theme data and installed apps.
As part of this change, we have also introduced a new Platform Rank attribute which measures
the relative popularity of a store against all other stores running on the same platform. This is especially
important as we add more and more platforms to the database. You can filter stores based on Platform Rank
using Advanced Search or within our API.
Ever wanted to know if a store sells big ticket items or relatively inexpensive goods?
We've added the average product price to store details to make this analysis easy.
Average product price.
Average price data is also available through our API.
We are now identifying Shopify stores that use Shopify Plus. Shopify Plus is the most flexible (and expensive)
pricing plan offered by Shopify.
To see the list of Shopify Plus stores, use our new Plan filter to segment the search results.
New App Notifications.
We're only able to identify Shopify Plus stores, so the remaining stores are labelled Unknown. Since
we also track pricing plans for merchants using Square Online Store, you may also see other pricing plans
listed if you have not segmented the search results to include only Shopify stores.
You might also want to look at our Shopify Plus report
for more information.
New apps are being added to the Shopify App Store at an astonishing rate. 93 new apps were publishing
in June 2018 alone.
As great as the Shopify App Store is, it doesn't do a good job of showing newly published apps. There's
a New and Noteworthy
but it only includes apps a subset of apps. If you're working in the Shopify ecosystem, or specifically on
Shopify apps, it's important to keep track of all new apps so that you are aware of the changing competitive
landscape. And there's no good way to do that in the App Store.
That's why we've added a feature that sends you a daily or weekly email showing all
recently created apps. To subscribe, simply visit the Apps page and click
on the Yes button.
New App Notifications.
Developers can also configure webhook notifications through the Notifications tab on the
Account page.
We recently added the ability to search for Apps. App search works a lot like
Domain search but there was one important difference: it was not possible to export Apps.
Based on your feedback, we've added export to the Apps page. Simply click on the export button in the top right
corner of the page to export Apps. After a few seconds, you'll receive a CSV file containing all the Apps that
match your current search. If you want to export all Apps, simply clear your search filters before you export.
Sometimes it can be easier to understand things visually. To that end, we've added a graphical summary
of our store search results.
To see the graphs, click on the graph toggle icon in our search controls. That's the icon with
3 vertical bars immediately to the left of the word "Clear".
Search controls
When you do this, the search result list is replaced with graphs that summarize the search results.
Search controls
As you modify your search, the graphs automatically update.
Just click on the same icon to hide the graphs and return to the regular search result list,
We've added the ability to segment stores by the date that the store installed a specific app.
Start by filtering stores on a single installed app.
Filter stores that have a specific app installed
When you do this, a new column is added to the search results showing the date at which each store
installed the app.
App installed date in search results
You also now have the option of sorting the search results by app installation date.
Sort by app installation date
Finally, when you segment on a single app, a new filtering option is revealed which allows
you to set an app install date range.
Store search filter on app installation date.
The minimum and maximum values are optional. For instance, if you set a minimum date but leave
the maximum blank, the search results will include all domains installed since the minimum date.
We've just added a few new features that give you more insight into the Shopify app ecosystem. The image below
shows details for an app that was recently added to the Shopify App Store.
App Details
To access this information, you'll need to navigate to the Apps page through the menu.
Menu
Then click on any app to see details. You can also search for an app or use our filters to segment apps across
the following dimensions:
Shopify App Store category
Created (the date at which the app was published in the App Store)
App Vendor
App Status
App search filter on weekly creation date.
That's just the beginning. Soon, we'll support searching for apps by the number of installs, number of reviews,
average rating, and more! If there's anything you need, just let us know.
An active social media presence can have a large impact on the success of online stores. Many of the most
popular stores have social media accounts with huge number of followers.
We've updated our store ranking algorithm to include social media follower and post counts. This means that
stores linked to popular and active social media accounts get a boost in our index.
As part of this work, we've added the number of followers on social media accounts to the store details.
Social media followers.
Follower counts are also available within the Store Leads API.
We're now tracking the number of products sold at each Shopify store. This can be useful in a number of
scenarios. For instance, if you're a theme vendor and you've recently created a theme for merchants
with a large product catalog, then it can be invaluable to segment stores by the number of products sold.
Product Count filter.
The Product Count filter (shown above) groups stores into predefined groups (e.g., 1-9 products sold).
Note that we store up to 250 products for each store, so if a store sells more than 250 products,
it will show as "250+". Update: we now support up to 2,500,000 products.
If the groupings in the Product Count filter don't meet need your needs, you can use Advanced search to
filter on custom ranges.
Advanced Search Product Count filter.
Product counts are also available within the Store Leads API.
Note that product count segmentation is only available on paid plans.
It can be helpful to know when a store installs a specific app. The install date is now shown on the Apps
tab, right under the app description.
App install date.
Since we only started collecting this data recently (over the last 6 months), we don't know the exact date for apps installed
in the past. In cases where we don't know the exact date, we'll show an approximation along
with wording that indicates that we're uncertain about the exact date.
Uncertain app install date.
We've also added a graph to the bottom of the Apps tab that shows a historical count of the number of Apps
installed at each store.
Historical app install counts for store.
App install dates are also available within the Store Leads API.
Note that app information is only available on paid plans.
Industry categorization has been one of the most common feature requests since we launched Store Leads.
Today, we're launching Categories which groups stores based on the products they sell.
Our category list is hierarchical and consists of almost 400 separate categories.
Here's our new Category filter showing a subset of our top-level categories.
Category filter.
Just click on a category to filter the results to stores that belong to the desired category. You'll then
see a list of sub-categories (if any) so that you can refine your results even further.
Category filter.
Category information has also been added to the Store Leads API.
Note that the Category Filter is only available on paid plans.
Have you ever wanted to know exactly when new data is added to Store Leads? To save you from checking manually, we've
added notifications to let you know when new data is available.
You can configure an email notification which, as you can probably guess, sends an email immediately
after new data is added to Store Leads. You can also be notified by
webhook which is likely
to be of interest to developers who have integrated with the Store Leads API.
As we've added more and more segmentation options to Store Leads, our UI has become more and more crowded.
We now have so many segmentation options that finding the filter you're looking for can take a bit of scrolling.
To help with these issues, we've added the ability to collapse and expand filters.
The image below shows an expanded filter, which means that all filter values are visible. But if you're not
interested in this filter, you can collapse it by clicking on the blue up arrow in the top right corner of the
filter. On desktop machines, you'll need to hover over the filter to see the arrow. On mobile devices, you have
to tap the filter to see it.
Expanded filter.
After a filter is collapsed, it takes up minimal screen space allowing you to focus on the filters that are
of most interest to you. Need to expand the filter? Just click on the blue down arrow on the right.
Collapsed filter.
We remember which filters you've collapsed so that the next time you visit Store Leads, the filters will
be exactly how you left them.
If you're like us and you spend a lot of time working in the Store Leads web interface, then you'll
be happy to learn that we've added keyboard shortcuts to save you time. Instead of using the mouse for
common navigation operations, you can now use your keyboard to navigate.
The follow shortcuts are available:
Keyboard shortcuts help screen.
Just press the ? key to bring up the list of keyboard shortcuts at any time.
Ever since Square acquired Weebly in April, 2018, we've been patiently for them to release their new
e-commerce platform. Our patience has finally been rewarded as they released the new Square Online Store
to the public on March 27th, 2019.
And just a few days later, we've added Square to the list of e-commerce platforms that we track on
Store Leads. It's still far too early to draw any conclusions about the success of the new platform.
In terms of features and usage, it is dwarfed by entrenched platforms like Shopify. But that's to
be expected.
We expect a spike in adoption as merchants kick the tires of the new platform, followed by a post-launch dip in
interest, followed by steady usage growth over time. The pace of growth will determine the success
(or failure) of this platform over the coming months and years.
Shortly after Store Leads was launched, we added the ability to see the Shopify apps installed on each store.
Based on your feedback, that's one of the features that you find most useful. But many of you want to
track additional third-party technologies, not just the apps installed from the App Store.
As a result, we've adding third-party technology tracking to Store Leads. To filter stores by
technology, simply use the Technology filter on the Domain page.
Technology filter.
There's also a new Tech tab on the detail view that lets you see the third-party technologies installed
on the store.
Technology details tab.
We're launching this new feature with just a small handful of technologies but expect to see more technologies
added soon!
If you've started to use our new List feature, which allows you to save stores to lists, then you'll be happy
to learn that lists are now integrated with search.
This allows you to search within a list, which can be really helpful if you've created a large list and want
to find a store within it. Or maybe you just want to do more fine-grained segmentation within a list.
The domain page now shows a list filter. Just click on one of the lists to constrain search results to
stores that belong to the list.
Domain list filter.
From there, you can search through stores in the list by text query or using any other search filter.
It's not uncommon to run the same search more than once. Maybe you've segmented stores in the perfect way and
you want to revisit the results. In the past, you could bookmark the search results and re-run the search any
time you want. While that worked, it wasn't as easy as it could have been. Especially if you've got a number of
searches that you want to track.
To improve things, we've added a feature called Saved Search which, as the name implies, allows you to save
searches.
To save a search, just click on the "Save" link above the search filters.
Save search link.
Then enter a name for the saved search and click the "Save" button.
Save search confirmation.
That's it! The search is saved to a list so it can be run again from the Lists page. From there, you can
also rename the list, delete it or execute the search again.
We're now tracking theme changes for Shopify merchants.
Looking at the history of theme changes for a merchant can be useful in a number of scenarios. A merchant
with a rich theme change history is indicative of an active merchant, rather than a passive dropshipping business.
The change log also helps theme vendors find merchants that have converted from competitors, or vice versa.
To see the theme change log, simply click on the "Theme" column while look at a domain.
As we've added more detail for each store, our UI has become more and more crowded. When screen space is
at a premium, it's important to use that space to best effect. So we do our best to make sure that the most important
data is visible without scrolling.
But everyone has different needs and one size does not fit all.
As a result, you can now reorder the columns in the store list. Just click on one of the column
header, hold the mouse down and drag the column header to the left or the right.
Customizing column order.
We automatically save your preferences, so the next time you reload the page, the columns will be in your
preferred order.
Sometimes you want to write down some details for a store. In the past, you would do this outside Store Leads, in
a spreadsheet, or on paper or maybe a CRM.
To make things easier for you, we're adding lightweight CRM features and we're starting
with Notes.
To add a note, just open any store and click on the Notes tab.
Store notes.
Once written, notes can be edited and deleted.
Notes are personal, so they are only visible to your account. Or if you share an Enterprise Account, your
notes are visible to everyone in your enterprise.
At some point, you'll want to see a list of all stores that have notes. To do so, go to the new List
page through the menu.
Menu.
On this page, you'll see a list of all stores that have notes.
This is just the beginning. Expect to see a lot more CRM features, like custom lists and saved searches, in the
near future.
There are so many great e-commerce stores these days, it can be hard to keep track of them all. To help
you remember the ones you like, we're adding Favorites to Store Leads.
It's pretty simple. When you're looking at a store, just click the Add To Favorites button.
Add To Favorites.
At some point, you'll want to see a list of all stores that you have favorited. To do so, go to the new List
page through the menu.
Menu.
On this page, you'll see a list of all your Favorites.
It's always been possible to search for stores using text queries through our Basic Search features.
This worked in simple use cases but it wasn't possible to run complex searches based on text. To fix this,
we've added text queries to Advanced Search.
This search returns all stores that match all the words in the query ("womens" and "fashion"). If you wanted
to further refine the search to include only stores that match "shoes", you would simply add "shoes" to
the query. That's easy enough.
But what if you want to filter out stores that also sold men's fashion? This is now possible using text queries
within Advanced Search. Start by switching to Advanced Search (click on the Advanced Search link in the Filters
section).
Advanced search link.
Then add a filter (click the Add Filter button) with the following values:
Set field to Query
Set Operation to And
Set Query Text to womens fashion
Now add another filter with the following values:
Set field to Query
Set Operation to Not Or
Set Query Text to mens
Your advanced search should look like this.
Advanced search by text.
Now just click Execute Search to see
the results
. This query returns all stores that match
"womens fashion" but do not match "mens".
From here, you can add more filters for even more complex segmentation.
We've just added the ability to filter stores by rank to Advanced Search. Whether you want to filter out
small stores (so that search results only include the highest ranked stores) or vice versa, this is another
tool to help you segment results to meet your needs.
As an example, let's run a search that returns only the top 100 stores by rank.
Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).
Advanced search link.
Then add a filter (click the Add Filter button) with the following values:
Set field to Rank
Set Minimum Rank to 1
Set Maximum Rank to 100
Your advanced search should look like this.
Filter domains by rank.
Now just click Execute Search to see the results.
From here, you can add more filters for even more complex segmentation.
We've just added YouTube accounts for over 55,000 stores in our database.
When we first launched, Store Leads included accounts for prominent social network (like Twitter, Instagram,
and Facebook) for all Shopify stores. By comparison, YouTube is used less frequently by e-commerce merchants
so you might be tempted to dismiss YouTube's relevance in this segment. What's interesting, however, is that
many of the most prominent stores have a presence on YouTube. Specifically, 48 of the top 100 stores have a
YouTube account.
To see YouTube accounts, start by logging into the Store Leads Dashboard.
You can create an account for free if don't already have one. Here's what it looks like after you've logged in.
Domain list.
You can use the Social Media and Contact Info filter to refine the list of domains to include only
domains with accounts on specific social media networks.
Social media and contact info filter.
Click on YouTube and you'll only see domains that have a YouTube account.
When Store Leads was first launched, we updated the database monthly sometime around the 7th day
of the month. But a lot can change in a month and, frankly, it wasn't great to have to wait so long for updates.
We've been working hard to get data into your hands more quickly. We're happy to announce that
we'll be updating the database on a weekly basis, so you'll have access to those new stores immediately.
In additional, stores can be segmented on the week in which the store was created.
Domain creation date filter.
Note that weekly data is only available to users on a paid plan.
We've improved our ranking algorithm by adding traffic estimates.
Before this update, we calculated rank for domains in our database based on
harmonic centrality
and
page rank
from the Common Crawl dataset.
Centrality and page rank are based on the links between domains. They are a good
indication of the connectedness of a domain but are not the best indicator of a domain's popularity. As a result,
some of the top domains under the old algorithm were a bit of a headscratcher.
In an ideal world, rank would be based on merchant sales volume but this information is not available.
Merchants just aren't in the habit of publishing the data. But we can approximate sales based on how much
traffic a domain gets. While there isn't a reliable source of traffic estimates that applies to all stores,
we were able to find and integrate traffic estimates that result in a noticeable improvement to our ranking
algorithm.
We'll continue to refine our ranking formula so expect things to keep improving over time.
We've added estimated theme spend and monthly app spend for each Shopify domain in the database.
Read below for an explanation of how we calculate these values and how to interpret them.
Theme Spend
Theme spend is based on our theme detection algorithm, which identifies themes purchased from the theme store
even if the theme has been customized by the merchant. As a result, we do a good job of identifying themes
that a merchant is running and can produce a theme spend estimate based on the cost of the theme as advertised
in the theme store.
Theme spend estimates do not include:
Spend on themes that the merchant is not currently using.
Our theme spend estimate is based on the merchant's current theme. It does not
include other themes that the merchant may have purchased in the past.
It also does not include payments to agencies made to customize the theme.
Customized themes that are not based on a theme published in the theme store. We are not able to determine
theme spend if a merchant pays an agency for a completely custom theme.
Monthly App Spend
Monthly app spend is based on our app detection algorithm, which identifies apps that the merchant has installed.
Our estimates are extremely conservative, as a result of the following limitations:
We can only detect apps that alter the merchant's storefront. We estimate that we're tracking
installs for approximately 1/3rd of Shopify apps.
We don't know if a merchant is using a free version of an app or has elected to upgrade to a paid plan.
When an app has a free plan available, we assume app spend is $0 for that app.
Some apps can be installed for free by Shopify employees and partners, even if those apps to do not have
a free plan available to regular merchants. We're not (yet) able to identify these stores automatically
so you may find some stores with a high app spend that are not actually paying for apps. Many of these
employee/partner stores are obvious after a quick review and we hope to automate detection of them
in the future.
As you can see, we've decided to be conservative with our theme and app spend estimates. These estimates
likely significantly understate actual theme and (especially) app spend. In many cases, actual app spend
will be 5-10x higher, we just cannot confirm a higher spend so we provide a conservative value. Still, these
values are quite handy when used to compare stores against each other.
Many of you are interested in understanding trends and usage across multiple e-commerce platforms. To that
end, we've just added Big Commerce domains to our database.
Big Commerce is relatively small, compared to Shopify, but they are growing at a respectable rate.
By default, we'll show you domains across both platforms but you can easily filter the results to a specific
platform using our search interface.
Domain platform filter.
This is just the beginning. Expect to see more platforms in the future. Is there a specific platform that
you're interested in? Let us know!
Store Leads has always supported filtering domains by country but they could be a little hard to use.
We used to show a list of two-letter country codes, known as ISO 3166-1 alpha-2 country codes. Most of
us know a small handful of country codes by heart, but things can get confusing when you come across one
that you don't recognize.
To make things easier, we're now showing the full country name, alongside the country code.
Domain country filter.
In addition, we've added Region and Sub Region facets so that you
have more options to filter domains geographically.
Store Leads includes social media accounts and contact information for each store. We believe
in sourcing and processing data using transparent methods. To that end, every single social media account,
email address and phone number has public sources that you can verify. This can also be handy in case the
source page has been updated since we last crawled.
To see the source page, simply click on the icon to the right of the social media account, email address
or phone numbers. Your browser will open a new window and take you to the page where we collected the
information.
Domain details.
For compliance reasons, our Terms of Use forbid spam and we do not include personal information for stores
located in the EU and in Canada.
With the introduction of negative conditions, Advanced search is now more powerful than ever.
Negative conditions give you more flexibility when segmenting domains.
Let's walk through a few examples. Suppose you are a Shopify app developer and your app displays a banner
at the top of a page. Banner apps are some of the most popular apps in the Shopify App Store.
Store Leads makes it easy to identify all the Shopify stores that have installed your app. You can
also run an Advanced Search to identify all the Shopify stores running your app or any Banner apps from
your competitors. But, until now, it was not possible to list all stores that had not installed your apps, which
can be useful for assembling a lead list. This is where negative conditions come in handy.
Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).
Advanced search link.
Then add a filter with the following values:
Set field to App
Set Operation to Not Or
Check the desired app (Pixelpop in this example)
Your advanced search should look like this.
Search for domains that have not installed Pixelpop.
Now just click Execute Search to see the results.
If you check multiple apps with Not Or operation, the results will include all domains that have not
installed any of the checked apps. If you change the operation to Not And, the results will include all
domains that have not install all of the checked apps.
You can combine multiple filters for even more complex segmentation. Let's say you have 2 apps in the Shopify
App store and you want to identify stores that have installed an app (Pixelpop in this example) but have not
installed the other app (Bizzy Social Proof in this example). This would help you identify opportunities for
cross-promotion. A similar search could be used to target domains that have adopted an app from a competitor.
To do this, just run an advanced search with the following filters.
Search for domains that have installed Pixelpop but not Bizzy Social Proof.
We've just added phone numbers for over 215,000 stores in our database.
When we first launched, Store Leads included email addresses and social media contact information
for all Shopify stores. But sometimes a phone number comes in handy.
To see phone numbers, start by logging into the Store Leads Dashboard.
You can create an account for free if don't already have one. Here's what it looks like after you've logged in.
Domain list.
You can use the Social Media and Contact Info filter to refine the list of domains to include only
domains with accounts with a phone number.
Social media and contact info filter.
Click on Phone and you'll only see domains that have a phone number. Click on one
of the domains and you'll see the phone number (and email and social media accounts for the domain).
Note that a paid account is required to see actual phone numbers. Values are redacted
for free accounts.
Domain details.
To see the source page where the phone number was shared, click on the link icon to the right of the
phone number.
We've added an API to support programmatic access to our data. This allows you to integrate
the information we collect into whatever you need to get your job done.
In the spirit of starting small, we're launching with a fairly modest feature set but expect it to grow over time.
The API currently provides information for Shopify domains and apps.
You can retrieve information for a Shopify domain based on the public DNS domain name or the myshopify.com domain.
We'll return various domain attributes including:
Domain name
Merchant name
Country code
Created date
Worldwide rank
List of installed Shopify apps
Theme data
Social media accounts
Email adddresses
Note that personal email addresses are redacted in some regions for compliance reasons. You may read our
Privacy Policy for more details.
We also provide endpoints for retrieving information on Shopify apps. You can lookup data for a single Shopify
app or list all apps (with options to filter the result set and modify the sort order).
Let us know if there are any features you'd like us to add.
You can see your private API key on your Account page.
API key on account page.
Note: this feature is only available to paying subscribers on our Elite plan.
When we first launched Shopify App Detection,
our coverage was fairly modest. At the time, we were only able to identify 112 different apps, which
represented about 5% of all apps available in the Shopify App Store.
We've been hard at work improving this feature and we're happy to share that we're now identifying 1,157
different apps, which have collectively been installed over 2.3 million times. This represents
approximately 34% of all Shopify apps.
We're only able to detect apps that modify the store front in some way. Many apps operate strictly on the
backend and do not modify the store front. These apps cannot be detected, so we'll never be able to get
our coverage to 100%.
That said, expect continued improvement over the coming weeks as we refine our app detection algorithm.
If you're using a paid plan, you can now share access to Store Leads with other members of your organization.
Update: Pro accounts can have up to 3 users and Elite accounts can have up to 10 users.
Contact us for custom pricing or if you need more users.
Simply go to your account page, and start inviting people.
Invite emails to share access.
Everyone you invite will be sent an email with simple instructions for accepting the invite. Once they
accept, they will have access to the same paid features as the account that sent the invite.
Removing an email from your account can be done easily through the Account page.
Have you ever wanted to know which Shopify apps are the most popular? Or which Shopify apps a specific
store is using? We've added Installed App Detection to answer these questions.
When you're looking at a specific domain in Store Leads, you'll now see a list of the Shopify apps
installed by that store.
Installed apps for a domain.
You can also search for stores that have installed a specific app using the Apps filter.
Installed apps filter.
Unfortunately, we're only able to detect a subset of app installs so our data is not representative
of all Shopify apps. Fortunately, many of the most popular apps can be detected. At feature launch (November 2018),
we are tracking 1,529,224 installs for 112 different apps. Expect those numbers to increase shortly as we
improve our app detection algorithm.
When Store Leads was first launched, it offered a flexible interface for searching for and segmenting
Shopify domains. You could search for specific domains by name and you could segment domains on a variety
of dimensions, including:
Country
Creation date
Top-level domain
Domain state
and more...
If you want to list all Shopify domains with a Facebook account, simply check the Facebook option
under Social Media and Contact Info.
Domains with facebook accounts.
If you want to list all Shopify domains with a Facebook account and a Twitter account, then also check the
Twitter option.
Domains with Facebook and Twitter accounts.
But what if you wanted to list all Shopify accounts with either a Facebook account or a Twitter account?
You're only option was to run two separate searches and then combine the results yourself. That's because
our search interface only returned domains that match all criteria. That's normally what you want, but there
are times when you may want a little more flexibility.
With the introduction of Advanced Search, you're able to run more complex searches. To
enable Advanced Search, simply click on the Advanced Search link in the Filters section.
Advanced search link.
You'll see a blank advanced search page.
Blank advanced search.
In this example, we'll search for all domains with either a Facebook
account or a Twitter account. To get started, click the Add Filter button and:
Set field to Social Media and Contact Info
Set Operation to Or
Check Facebook
Check Twitter
Your advanced search should look like this.
Search for Facebook or Twitter.
Now just click Execute Search and look at the results. To add additional constraints, just click
on the Add Filter button.
Advanced search lets you execute more complex queries against the Store Leads database of Shopify domains. And this
is only the beginning. We plan to add more sophisticated search options. If there's anything you want, just
let us know.
We've just added Pinterest accounts for over 110,000 Shopify stores in our database.
When we first launched, Store Leads included Twitter, Instagram, Facebook and Snapchat
accounts for all Shopify stores. But this is by no means an exhaustive list of social media
accounts and we were often asked to add Pinterest to the list.
To see social media accounts, start by logging into the Store Leads Dashboard.
You can create an account for free if don't already have one. Here's what it looks like after you've logged in.
Domain list.
You can use the Social Media and Contact Info filter to refine the list of domains to include only
domains with accounts on specific social media networks.
Social media and contact info filter.
Click on Pinterest and you'll only see domains that have a Pinterest account. Click on one
of the domains and you'll see the Pinterest account (and other social media accounts for the domain).
Note that a paid account is required to see actual data. Values are redacted
for free accounts.
Domain details.
To see the source page where the Pinterest account was shared, click on the link icon to the right of the
Pinterest account.
Let's say you need to identify Shopify stores that were created recently. Or you need to identify
Shopify stores that were created in a specific month. This can be done easily with Store Leads using
the domain creation date filter.
Start by logging into the Store Leads Dashboard. You can create an account for
free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide
rank, with the most popular domains listed first.
Domain list.
A free account will let you use some of our features but you'll need a paid account to segment Shopify
domains by creation date.
Once you're on a paid plan, you'll see a Created selector in the Filter Domains
section.
Domain created filter.
Simply click on the desired month of domain creation and the domain list will be updated to include only domains
that were created during that month.
You can download the list of domains by clicking the Export button at the top
of the page.
Listing all the Shopify stores by country is easy with Store Leads.
Start by logging into the Store Leads Dashboard. You can create an account for
free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide
rank, with the most popular domains listed first.
Domain list.
A free account will let you use some of our features but you'll need a paid account to segment Shopify
domains by country.
Once you're on a paid plan, you'll see a Country selector in the Filter Domains
section.
Domain country filter.
Simply click on the desired country and the domain list will be updated to include only domains from that country.
You can download the list of domains for the country by clicking the Export button at the top
of the page.
Getting the list of most popular Shopify stores is really easy with Store Leads.
Start by logging into the Store Leads Dashboard. You can create an account for
free if don't already have one. Once you're logged in, you'll see a list of domains ordered by their worldwide
rank, with the most popular domains listed first.
Domain list.
That's it! A free account will let you use some of our features but you'll need a paid account to paginate through
or export the full domain list.
Let's say you need to identify all sites using Shopify as an e-commerce provider. At the time of this writing,
there are well over 820,000 live Shopify domains. This data can help you do market research and competitive
research.
We've gone through the trouble of assembling a complete list of Shopify stores. We don't just provide raw data (though
you can download the data to a CSV file), we have an interactive database that lets you search for specific domains or
filter domains by a variety of dimensions including country, creation date and store rank.
Best of all, you can create an account for free to see how it works. Some features are reserved for paid accounts but
you can get a good feel for how things work with a free account.
To list all sites using Shopify, simply login to your free account and you'll see a list of domains.
By default, the domains are ordered by their worldwide rank, with the most popular domains listed first.
You can paginate through the list by clicking the page numbers at the bottom.
Domain list.
You can also filter domains by a variety of dimensions including:
Domain name search
With Email Addresses
With Facebook
With Twitter
With Instagram
With Pinterest
With Snapchat
By Country
By Top-level Domain
By Creation Date
And more.
Note that some of these filters require a paid account. Also, your free account is limited to 50 lifetime searches.
Domain filters.
You can download the list of domains by clicking the Export button at the top.
The export reflects your current search, so if you've filtering the domains, you'll only download
the domains matching your search.
Note that a paid account is also required to export.
icon to the right of the social media account, email address
or phone numbers. Your browser will open a new window and take you to the page where we collected the
information.
