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Ecommerce stores using Facebook Pixel

Updated Nov 19 2021

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 1,930,373 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed

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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 1,930,373 ecommerce stores.

    • Installs for Facebook Pixel increased 0.8% quarter-over-quarter.
    • Installs for Facebook Pixel increased 82.5% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Samsung US
    www.samsung.com
    5
    2016/12/30
    ZARA Official Website
    www.zara.com
    29
    2016/12/30
    Zazzle
    www.zazzle.com
    46
    2017/10/27
    ModCloth
    modcloth.com
    53
    2016/12/30
    Mercado Libre México
    www.mercadolibre.com.mx
    55
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    We Love Kruger
    www.welovekruger.com
    2,756,863
    2021/11/28
    smartbbgo
    www.prettyvibes.club
    7,500,638
    2021/11/28
    onlioncl
    www.onlioncl.com
    7,826,313
    2021/11/28
    abcsocials
    www.abcsocialsltd.com
    6,935,157
    2021/11/28
    Luovo.de
    luovo.de
    2,667,633
    2021/11/28

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 42.2% of stores using Facebook Pixel are on Shopify
    • 25.9% of stores using Facebook Pixel are on WooCommerce
    • 9.7% of stores using Facebook Pixel are on Custom Cart
    • 2.2% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    Shopify
    814,029
    WooCommerce
    500,230
    Custom Cart
    187,929
    Tiendanube
    41,745
    Magento
    32,542
    PrestaShop
    32,479
    Square Online
    32,034
    GoDaddy Online Store
    24,682
    Squarespace
    23,560
    YouCan
    21,726
    Cafe24
    20,831
    BASE
    20,095
    Shoplazza
    18,371
    OpenCart
    16,967
    Loja Integrada
    16,385
    BigCommerce
    14,856
    cartX
    11,542
    SHOPLINE
    9,531
    Mercado Shops
    8,413
    Shoptet
    7,644

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 19.5% of stores using Facebook Pixel sell Apparel products.
    • 8.4% of stores using Facebook Pixel sell Home & Garden products.
    • 7.8% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    752,317
    Apparel
    376,062
    Home & Garden
    162,031
    Beauty & Fitness
    150,815
    Food & Drink
    103,678
    People & Society
    65,515
    Health
    54,485
    Arts & Entertainment
    51,214
    Sports
    50,162
    Toys & Hobbies
    33,590

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 26.1% of stores using Facebook Pixel are in United States
    • 17.8% of stores using Facebook Pixel are in Unknown
    • 5.8% of stores using Facebook Pixel are in United Kingdom
    • 4.5% of stores using Facebook Pixel are in Brazil
    Country
    Stores
    United States
    503,813
    None
    343,393
    United Kingdom
    111,419
    Brazil
    86,343
    Australia
    79,873
    Canada
    66,395
    Italy
    43,200
    France
    42,040
    Germany
    39,187
    Japan
    37,385

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.