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Ecommerce stores using Facebook Pixel

Updated Dec 5 2025

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,101,287 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,101,287 ecommerce stores.

    • Installs for Facebook Pixel increased 0.3% quarter-over-quarter.
    • Installs for Facebook Pixel increased 12.5% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Microsoft
    5
    2016/12/30
    Expedia Travel
    13
    2016/12/30
    Samsung US
    18
    2016/12/30
    NHL.com
    19
    2016/12/30
    PlayStation® Official Site
    21
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Cardyverse
    12,797,217
    2025/12/06
    MAZE
    12,596,298
    2025/12/06
    Somyra
    7,050,357
    2025/12/06
    the Soulful Brush
    12,811,239
    2025/12/06
    ulta
    12,713,330
    2025/12/06

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.3% of stores using Facebook Pixel are on WooCommerce
    • 19.9% of stores using Facebook Pixel are on Shopify
    • 13.7% of stores using Facebook Pixel are on Custom Cart
    • 2.9% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    1,094,559
    616,495
    424,701
    88,555
    62,033
    47,456
    44,187
    41,078
    38,472
    34,444
    31,646
    31,498
    26,989
    26,988
    26,966
    19,190
    18,434
    17,465
    17,034

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 15.8% of stores using Facebook Pixel sell Apparel products.
    • 11.6% of stores using Facebook Pixel sell Home & Garden products.
    • 7.8% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    544,798
    488,467
    359,761
    234,816
    169,430

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 21.1% of stores using Facebook Pixel are in Unknown
    • 17.3% of stores using Facebook Pixel are in United States
    • 5.5% of stores using Facebook Pixel are in Brazil
    • 4.3% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    None
    654,342
    536,255
    171,853
    134,520
    111,007
    79,404
    67,887
    66,012
    63,725
    63,064

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.