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Ecommerce stores using Facebook Pixel

Updated Nov 28 2025

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,108,434 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,108,434 ecommerce stores.

    • Installs for Facebook Pixel increased 0.3% quarter-over-quarter.
    • Installs for Facebook Pixel increased 12.7% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Microsoft
    5
    2016/12/30
    USA TODAY
    8
    2016/12/30
    Expedia Travel
    14
    2016/12/30
    Samsung US
    19
    2016/12/30
    NHL.com
    20
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Zerya
    7,471,740
    2025/11/29
    Snuggle Struggles
    8,239,374
    2025/11/29
    ASHTREE
    10,858,358
    2025/11/29
    Prixelium
    8,259,335
    2025/11/29
    Radice
    5,916,860
    2025/11/29

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.3% of stores using Facebook Pixel are on WooCommerce
    • 20.1% of stores using Facebook Pixel are on Shopify
    • 13.8% of stores using Facebook Pixel are on Custom Cart
    • 2.8% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    1,098,128
    624,681
    427,501
    88,354
    61,889
    47,497
    44,138
    41,129
    38,606
    34,401
    32,052
    31,409
    26,972
    26,923
    26,723
    19,069
    18,340
    17,433
    17,085

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 15.8% of stores using Facebook Pixel sell Apparel products.
    • 11.6% of stores using Facebook Pixel sell Home & Garden products.
    • 7.8% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    546,050
    491,323
    361,346
    234,419
    169,804

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 21.1% of stores using Facebook Pixel are in Unknown
    • 17.3% of stores using Facebook Pixel are in United States
    • 5.6% of stores using Facebook Pixel are in Brazil
    • 4.3% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    None
    656,342
    538,073
    172,938
    134,577
    112,522
    79,371
    67,979
    66,560
    64,198
    63,006

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.