Ecommerce stores using Facebook Pixel

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,266,397 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

• Facebook Pixel usage on ecommerce stores
• Top stores using Facebook Pixel
• Stores that have recently installed Facebook Pixel
• Top ecommerce platforms for stores with Facebook Pixel installed
• Top categories for stores with Facebook Pixel installed
• Top countries for stores with Facebook Pixel installed

Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 3,266,397 ecommerce stores.

• Installs for Facebook Pixel decreased -0.5% quarter-over-quarter.
• Installs for Facebook Pixel increased 5.6% year-over-year.

Top Stores using Facebook Pixel

Here are the top 5 stores running Facebook Pixel ordered by store rank.

Stores That Have Recently Installed Facebook Pixel

Here are the stores that have installed Facebook Pixel most recently.

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

• 32.7% of stores using Facebook Pixel are on WooCommerce
• 22.6% of stores using Facebook Pixel are on Shopify
• 12.6% of stores using Facebook Pixel are on Custom Cart
• 3.2% of stores using Facebook Pixel are on Tiendanube

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

• 15.5% of stores using Facebook Pixel sell Apparel products.
• 12.0% of stores using Facebook Pixel sell Home & Garden products.
• 7.9% of stores using Facebook Pixel sell Beauty & Fitness products.

Top Countries for stores using Facebook Pixel

Here is the country platform breakdown for stores with Facebook Pixel installed.

• 20.5% of stores using Facebook Pixel are in United States
• 17.9% of stores using Facebook Pixel are in Unknown
• 5.0% of stores using Facebook Pixel are in Brazil
• 4.7% of stores using Facebook Pixel are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Installed Apps
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce