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Ecommerce stores using Facebook Pixel

Updated Mar 15 2024

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,247,341 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,247,341 ecommerce stores.

    • Installs for Facebook Pixel decreased -0.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 22.0% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    9
    2016/12/30
    Samsung US
    12
    2016/12/30
    Walgreens
    13
    2016/12/30
    Verizon
    14
    2016/12/30
    PlayStation® Official Site
    17
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Barrdega Panamá
    5,872,656
    2024/03/17
    www.violaplants.com
    6,315,807
    2024/03/17
    www.loinl.com
    6,157,993
    2024/03/17
    Gà Vàng TV
    7,024,007
    2024/03/17
    Sabine Matérac
    3,647,220
    2024/03/17

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 33.2% of stores using Facebook Pixel are on Shopify
    • 28.3% of stores using Facebook Pixel are on WooCommerce
    • 11.7% of stores using Facebook Pixel are on Custom Cart
    • 2.3% of stores using Facebook Pixel are on BASE
    Top-level Domain
    Stores
    1,078,414
    917,629
    378,582
    73,864
    60,881
    52,244
    46,256
    46,191
    43,835
    41,337
    34,171
    28,641
    22,093
    19,105
    17,851
    17,157
    16,404
    14,960

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 11.8% of stores using Facebook Pixel sell Apparel products.
    • 6.8% of stores using Facebook Pixel sell Home & Garden products.
    • 5.2% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    1,716,401
    383,650
    219,665
    131,701
    83,464
    67,625

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 22.1% of stores using Facebook Pixel are in United States
    • 17.2% of stores using Facebook Pixel are in Unknown
    • 5.7% of stores using Facebook Pixel are in Brazil
    • 5.0% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    716,965
    None
    558,334
    184,306
    161,373
    109,768
    107,591
    90,927
    74,950
    74,792
    74,527

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.