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Ecommerce stores using Facebook Pixel

Updated Jul 30 2021

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 1,664,318 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 1,664,318 ecommerce stores.

    • Installs of Facebook Pixel on ecommerce stores have increased 2.0% quarter-over-quarter.
    • Installs of Facebook Pixel on ecommerce stores have increased 79.4% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    kyliecosmetics.com
    7
    2016/12/30
    ZARA Official Website
    20
    2016/12/30
    Zazzle
    40
    2017/10/27
    Mercado Libre Argentina
    43
    2017/10/27
    Groupon® Official Site
    46
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    trendingskincare
    5,954,425
    2021/08/01
    Sendai Streetwear
    6,696,439
    2021/08/01
    today shoping
    5,759,465
    2021/08/01
    Casiun
    6,688,811
    2021/08/01
    DeMarini
    1,891,257
    2021/08/01

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 47.2% of stores using Facebook Pixel are on Shopify
    • 26.1% of stores using Facebook Pixel are on WooCommerce
    • 8.2% of stores using Facebook Pixel are on Custom Cart
    • 2.4% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    785,894
    433,804
    135,787
    39,979
    31,246
    31,140
    30,416
    18,204
    17,730
    16,988
    15,039
    14,419
    12,744
    8,910
    7,646
    6,802
    5,252
    3,859

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 21.0% of stores using Facebook Pixel sell Apparel products.
    • 8.6% of stores using Facebook Pixel sell Home & Garden products.
    • 8.1% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    613,339
    350,181
    142,459
    91,501
    48,188
    45,083

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 28.5% of stores using Facebook Pixel are in United States
    • 14.2% of stores using Facebook Pixel are in Unknown
    • 6.3% of stores using Facebook Pixel are in United Kingdom
    • 4.6% of stores using Facebook Pixel are in Brazil
    Country
    Stores
    474,159
    None
    236,328
    104,213
    76,761
    73,902
    63,737
    41,312
    41,124
    36,331
    34,657

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.