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Ecommerce stores using Facebook Pixel

Updated Mar 24 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 2,673,480 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed

    • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 2,673,480 ecommerce stores.

    • Installs for Facebook Pixel decreased -0.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 26.4% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    www.etsy.com
    7
    2016/12/30
    Wayfair.com
    www.wayfair.com
    12
    2016/12/30
    www.nordstrom.com
    www.nordstrom.com
    13
    2016/12/30
    TODAY
    www.today.com
    17
    2016/12/30
    New York Post
    nypost.com
    20
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    DROP BOX IMPORTS
    drop-box-imports.myshopify.com
    7,818,886
    2023/03/26
    lojacbdportugal.com
    lojacbdportugal.com
    6,337,752
    2023/03/26
    limerencee
    www.limerencee.online
    6,741,451
    2023/03/26
    Egminshop
    www.egminshop.com
    8,990,720
    2023/03/26
    Tina Brunetti Art
    www.tinabrunettiart.com
    3,160,510
    2023/03/26

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.0% of stores using Facebook Pixel are on Shopify
    • 25.9% of stores using Facebook Pixel are on WooCommerce
    • 10.4% of stores using Facebook Pixel are on Custom Cart
    • 2.5% of stores using Facebook Pixel are on BASE
    Top-level Domain
    Stores
    Shopify
    935,527
    WooCommerce
    691,758
    Custom Cart
    277,587
    BASE
    66,176
    Tiendanube
    54,715
    Cafe24
    53,106
    Squarespace
    44,503
    Magento
    44,334
    PrestaShop
    41,768
    YouCan
    40,108
    Square Online
    34,936
    OpenCart
    33,470
    GoDaddy Online Store
    32,611
    SHOPLINE
    21,770
    BigCommerce
    18,311
    Loja Integrada
    16,799
    Mercado Shops
    16,126
    Kajabi
    13,537
    Shoptet
    10,358
    Shoplazza
    9,705

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 15.5% of stores using Facebook Pixel sell Apparel products.
    • 7.6% of stores using Facebook Pixel sell Home & Garden products.
    • 6.2% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    1,226,766
    Apparel
    413,950
    Home & Garden
    203,675
    Beauty & Fitness
    166,516
    Food & Drink
    129,170
    People & Society
    82,259
    Health
    71,933
    Arts & Entertainment
    70,900
    Sports
    62,400
    Business & Industrial
    51,791

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 24.7% of stores using Facebook Pixel are in United States
    • 16.0% of stores using Facebook Pixel are in Unknown
    • 5.7% of stores using Facebook Pixel are in Brazil
    • 5.2% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    United States
    661,156
    None
    426,481
    Brazil
    151,746
    United Kingdom
    138,238
    Australia
    96,124
    Japan
    94,855
    Canada
    80,074
    Italy
    59,551
    Germany
    59,404
    Korea (the Republic of)
    57,644

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.