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Ecommerce stores using Facebook Pixel

Updated Sep 30 2022

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 2,426,904 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed

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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 2,426,904 ecommerce stores.

    • Installs for Facebook Pixel increased 9.7% quarter-over-quarter.
    • Installs for Facebook Pixel increased 34.7% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    www.etsy.com
    3
    2016/12/30
    Samsung US
    www.samsung.com
    13
    2016/12/30
    Hotstar
    www.hotstar.com
    20
    2016/12/30
    Mercado Livre Brasil
    www.mercadolivre.com.br
    21
    2016/12/30
    ZARA Official Website
    www.zara.com
    22
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Brand Deals
    branddeals.co.za
    11,099,131
    2022/10/02
    dreammedesign
    dreammedesign.com
    9,031,235
    2022/10/02
    Galeries Lafayette Haussmann
    fjgnnb.store
    10,405,575
    2022/10/02
    JcGlamourBoutique
    jcglamourboutique.com
    6,417,726
    2022/10/02
    LUCYCLOTH
    vxduw.shop
    10,826,771
    2022/10/02

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.1% of stores using Facebook Pixel are on Shopify
    • 25.4% of stores using Facebook Pixel are on WooCommerce
    • 10.8% of stores using Facebook Pixel are on Custom Cart
    • 2.7% of stores using Facebook Pixel are on BASE
    Top-level Domain
    Stores
    Shopify
    851,458
    WooCommerce
    615,434
    Custom Cart
    261,594
    BASE
    65,970
    Cafe24
    52,055
    Tiendanube
    50,431
    Magento
    43,207
    PrestaShop
    38,719
    Squarespace
    38,450
    Square Online
    33,388
    GoDaddy Online Store
    32,489
    YouCan
    30,296
    STORES
    20,255
    SHOPLINE
    18,635
    OpenCart
    17,647
    Loja Integrada
    17,171
    BigCommerce
    17,107
    Kajabi
    13,727
    TeeChip
    13,001
    Mercado Shops
    12,966

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 16.9% of stores using Facebook Pixel sell Apparel products.
    • 7.8% of stores using Facebook Pixel sell Home & Garden products.
    • 6.6% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    1,072,252
    Apparel
    410,296
    Home & Garden
    189,265
    Beauty & Fitness
    159,514
    Food & Drink
    120,314
    People & Society
    76,516
    Health
    65,967
    Arts & Entertainment
    62,084
    Sports
    57,996
    Business & Industrial
    43,248

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 24.9% of stores using Facebook Pixel are in United States
    • 15.9% of stores using Facebook Pixel are in Unknown
    • 5.2% of stores using Facebook Pixel are in Brazil
    • 5.1% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    United States
    605,108
    None
    385,387
    Brazil
    126,239
    United Kingdom
    123,453
    Japan
    103,981
    Australia
    89,170
    Canada
    72,885
    Korea (the Republic of)
    56,310
    Italy
    53,555
    Germany
    52,963

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.