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Ecommerce stores using Facebook Pixel

Updated Feb 6 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,065,099 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,065,099 ecommerce stores.

    • Installs for Facebook Pixel increased 0.1% quarter-over-quarter.
    • Installs for Facebook Pixel increased 2.7% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Microsoft
    5
    2016/12/30
    Etsy Philippines
    9
    2016/12/30
    Expedia Travel
    13
    2016/12/30
    NHL.com
    18
    2016/12/30
    PlayStation® Official Site
    19
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Generation trends
    generationtrends.shop
    3,814,786
    2026/02/08
    NepalCool
    6,649,421
    2026/02/08
    V the Stylist
    12,032,184
    2026/02/08
    Concierge Health Pros
    6,431,409
    2026/02/08
    studiobellabeleza.com.br
    6,692,433
    2026/02/08

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.0% of stores using Facebook Pixel are on WooCommerce
    • 20.9% of stores using Facebook Pixel are on Shopify
    • 13.0% of stores using Facebook Pixel are on Custom Cart
    • 2.9% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    1,072,592
    641,097
    397,635
    87,725
    62,447
    46,212
    44,399
    39,916
    37,710
    34,505
    32,534
    29,838
    27,953
    26,878
    24,730
    23,157
    19,550
    18,463
    15,097

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 15.8% of stores using Facebook Pixel sell Apparel products.
    • 11.7% of stores using Facebook Pixel sell Home & Garden products.
    • 7.9% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    521,663
    484,181
    357,548
    237,508
    170,011

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 20.0% of stores using Facebook Pixel are in Unknown
    • 18.4% of stores using Facebook Pixel are in United States
    • 5.3% of stores using Facebook Pixel are in Brazil
    • 4.5% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    None
    613,524
    564,621
    163,745
    138,893
    101,755
    82,113
    72,088
    65,419
    64,196
    63,774

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.