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Ecommerce stores using Facebook Pixel

Updated Dec 26 2025

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,057,228 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed

    • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,057,228 ecommerce stores.

    • Installs for Facebook Pixel increased 0.1% quarter-over-quarter.
    • Installs for Facebook Pixel increased 1.8% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Microsoft
    www.microsoft.com
    5
    2016/12/30
    Expedia Travel
    www.expedia.com
    12
    2016/12/30
    NHL.com
    www.nhl.com
    17
    2016/12/30
    PlayStation® Official Site
    www.playstation.com
    18
    2016/12/30
    Mobile® Official Site
    www.t-mobile.com
    20
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    OLYRIA VIRELLI
    olyriavirelli.myshopify.com
    12,608,190
    2025/12/27
    Tuhi Tu
    tuhitu.myshopify.com
    12,828,723
    2025/12/27
    wxyjnm-sf.myshopify.com
    wxyjnm-sf.myshopify.com
    12,609,711
    2025/12/27
    BUYTICS
    www.buytics.shop
    7,969,379
    2025/12/27
    NEETIMA SRIVASTAVA
    dripza.store
    6,858,508
    2025/12/27

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.9% of stores using Facebook Pixel are on WooCommerce
    • 19.1% of stores using Facebook Pixel are on Shopify
    • 13.7% of stores using Facebook Pixel are on Custom Cart
    • 2.9% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    WooCommerce
    1,097,449
    Shopify
    584,826
    Custom Cart
    420,228
    Tiendanube
    88,325
    Squarespace
    62,406
    PrestaShop
    47,106
    Square Online
    44,275
    OpenCart
    40,797
    Magento
    37,997
    GoDaddy Online Store
    36,242
    Teachable
    34,434
    Cafe24
    31,625
    YouCan
    30,895
    Wix
    27,447
    BASE
    26,954
    Odoo
    19,330
    Shoptet
    18,514
    Spring
    17,618
    Ecwid
    17,409
    Kajabi
    16,860

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 15.5% of stores using Facebook Pixel sell Apparel products.
    • 11.6% of stores using Facebook Pixel sell Home & Garden products.
    • 7.8% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    532,472
    Apparel
    473,112
    Home & Garden
    354,533
    Beauty & Fitness
    237,134
    Food & Drink
    234,846
    Business & Industrial
    169,731
    Health
    167,960
    People & Society
    155,934
    Arts & Entertainment
    121,969
    Jobs & Education
    102,757

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 21.0% of stores using Facebook Pixel are in Unknown
    • 17.5% of stores using Facebook Pixel are in United States
    • 5.6% of stores using Facebook Pixel are in Brazil
    • 4.4% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    None
    643,395
    United States
    535,208
    Brazil
    169,765
    United Kingdom
    134,390
    India
    105,567
    Australia
    79,440
    Canada
    67,650
    Spain
    64,956
    Germany
    63,272
    France
    63,148

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.