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Ecommerce stores using Facebook Pixel

Updated May 20 2022

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 2,197,312 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 2,197,312 ecommerce stores.

    • Installs for Facebook Pixel decreased -0.7% quarter-over-quarter.
    • Installs for Facebook Pixel increased 63.3% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Kylie Cosmetics
    4
    2016/12/30
    Samsung US
    5
    2016/12/30
    Coca
    21
    2016/12/30
    ZARA Official Website
    29
    2016/12/30
    Coursera
    49
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    DVD Locker
    7,615,540
    2022/05/22
    About SpiritAdventure
    9,276,669
    2022/05/22
    www.everything4wd.com.au
    4,873,948
    2022/05/22
    Activskin.com
    3,796,119
    2022/05/22
    www.truenorthlifedesign.com
    11,269,888
    2022/05/22

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 36.3% of stores using Facebook Pixel are on Shopify
    • 25.4% of stores using Facebook Pixel are on WooCommerce
    • 9.4% of stores using Facebook Pixel are on Custom Cart
    • 5.5% of stores using Facebook Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    798,710
    558,784
    206,512
    61,629
    39,906
    34,200
    34,102
    32,575
    31,449
    23,857
    21,506
    17,570
    14,893
    14,258
    11,165
    9,153
    9,097

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 17.1% of stores using Facebook Pixel sell Apparel products.
    • 8.5% of stores using Facebook Pixel sell Home & Garden products.
    • 7.3% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    893,140
    376,797
    185,874
    113,550
    66,557
    55,403

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 25.4% of stores using Facebook Pixel are in United States
    • 19.0% of stores using Facebook Pixel are in Unknown
    • 5.3% of stores using Facebook Pixel are in United Kingdom
    • 4.3% of stores using Facebook Pixel are in Brazil
    Country
    Stores
    557,103
    None
    417,988
    117,090
    94,391
    85,920
    82,391
    71,443
    46,512
    45,511
    41,819

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.