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Ecommerce stores using Facebook Pixel

Updated Nov 19 2021

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 1,930,373 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 1,930,373 ecommerce stores.

    • Installs for Facebook Pixel increased 0.8% quarter-over-quarter.
    • Installs for Facebook Pixel increased 82.5% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Samsung US
    5
    2016/12/30
    ZARA Official Website
    29
    2016/12/30
    Zazzle
    46
    2017/10/27
    ModCloth
    53
    2016/12/30
    Mercado Libre México
    55
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    We Love Kruger
    2,756,863
    2021/11/28
    smartbbgo
    7,500,638
    2021/11/28
    onlioncl
    7,826,313
    2021/11/28
    abcsocials
    6,935,157
    2021/11/28
    Luovo.de
    2,667,633
    2021/11/28

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 42.2% of stores using Facebook Pixel are on Shopify
    • 25.9% of stores using Facebook Pixel are on WooCommerce
    • 9.7% of stores using Facebook Pixel are on Custom Cart
    • 2.2% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    814,029
    500,230
    187,929
    41,745
    32,542
    32,479
    32,034
    23,560
    21,726
    20,831
    20,095
    18,371
    16,967
    14,856
    11,542
    9,531
    7,644

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 19.5% of stores using Facebook Pixel sell Apparel products.
    • 8.4% of stores using Facebook Pixel sell Home & Garden products.
    • 7.8% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    752,317
    376,062
    162,031
    103,678
    54,485
    50,162

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 26.1% of stores using Facebook Pixel are in United States
    • 17.8% of stores using Facebook Pixel are in Unknown
    • 5.8% of stores using Facebook Pixel are in United Kingdom
    • 4.5% of stores using Facebook Pixel are in Brazil
    Country
    Stores
    503,813
    None
    343,393
    111,419
    86,343
    79,873
    66,395
    43,200
    42,040
    39,187
    37,385

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.