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Ecommerce stores using Facebook Pixel

Updated Sep 30 2022

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 2,426,904 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 2,426,904 ecommerce stores.

    • Installs for Facebook Pixel increased 9.7% quarter-over-quarter.
    • Installs for Facebook Pixel increased 34.7% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    3
    2016/12/30
    Samsung US
    13
    2016/12/30
    Hotstar
    20
    2016/12/30
    Mercado Livre Brasil
    21
    2016/12/30
    ZARA Official Website
    22
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Brand Deals
    11,099,131
    2022/10/02
    dreammedesign
    9,031,235
    2022/10/02
    Galeries Lafayette Haussmann
    10,405,575
    2022/10/02
    JcGlamourBoutique
    6,417,726
    2022/10/02
    LUCYCLOTH
    10,826,771
    2022/10/02

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.1% of stores using Facebook Pixel are on Shopify
    • 25.4% of stores using Facebook Pixel are on WooCommerce
    • 10.8% of stores using Facebook Pixel are on Custom Cart
    • 2.7% of stores using Facebook Pixel are on BASE
    Top-level Domain
    Stores
    851,458
    615,434
    261,594
    65,970
    52,055
    50,431
    43,207
    38,719
    38,450
    33,388
    30,296
    20,255
    18,635
    17,647
    17,107
    13,727
    13,001
    12,966

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 16.9% of stores using Facebook Pixel sell Apparel products.
    • 7.8% of stores using Facebook Pixel sell Home & Garden products.
    • 6.6% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    1,072,252
    410,296
    189,265
    120,314
    65,967
    57,996

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 24.9% of stores using Facebook Pixel are in United States
    • 15.9% of stores using Facebook Pixel are in Unknown
    • 5.2% of stores using Facebook Pixel are in Brazil
    • 5.1% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    605,108
    None
    385,387
    126,239
    123,453
    103,981
    89,170
    72,885
    53,555
    52,963

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.