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Ecommerce stores using Facebook Pixel

Updated Jan 16 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,068,287 ecommerce stores.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Top countries for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,068,287 ecommerce stores.

    • Installs for Facebook Pixel increased 0.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 2.0% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Microsoft
    5
    2016/12/30
    Etsy Philippines
    9
    2016/12/30
    Expedia Travel
    13
    2016/12/30
    NHL.com
    18
    2016/12/30
    PlayStation® Official Site
    19
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Silhouette+
    12,022,561
    2026/01/17
    obutsudan-te-to-te.myshopify.com
    12,630,857
    2026/01/17
    Infynex
    12,368,710
    2026/01/17
    Crazyclicks.shop
    crazyclicks.shop
    7,234,029
    2026/01/17
    SHARK.sn
    12,047,029
    2026/01/17

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores with Facebook Pixel installed.

    • 35.7% of stores using Facebook Pixel are on WooCommerce
    • 20.8% of stores using Facebook Pixel are on Shopify
    • 13.4% of stores using Facebook Pixel are on Custom Cart
    • 2.9% of stores using Facebook Pixel are on Tiendanube
    Top-level Domain
    Stores
    1,096,488
    637,201
    410,542
    87,511
    62,630
    46,955
    44,293
    40,491
    37,643
    34,539
    32,201
    30,343
    26,953
    19,437
    18,517
    17,376
    15,295
    14,776
    14,388

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 15.6% of stores using Facebook Pixel sell Apparel products.
    • 11.6% of stores using Facebook Pixel sell Home & Garden products.
    • 7.8% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    527,683
    479,073
    356,909
    237,650
    169,476
    102,402

    Top Countries for stores using Facebook Pixel

    Here is the country platform breakdown for stores with Facebook Pixel installed.

    • 20.6% of stores using Facebook Pixel are in Unknown
    • 18.0% of stores using Facebook Pixel are in United States
    • 5.4% of stores using Facebook Pixel are in Brazil
    • 4.5% of stores using Facebook Pixel are in United Kingdom
    Country
    Stores
    None
    631,906
    552,647
    165,716
    137,869
    100,581
    82,225
    70,238
    65,653
    63,838
    63,352

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.