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Ecommerce stores using Facebook Pixel in Australia

Updated Oct 9 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 91,079 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
Create a free account to get a feel for the data we provide.

Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 91,079 ecommerce stores in Australia.

Top Stores using Facebook Pixel

Here are the top 5 stores in Australia running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
JB Hi-Fi
531
2019/09/20
Peppermayo
615
2016/12/30
Babyboo Fashion
784
2018/02/23
Kmart
830
2016/12/30
Chemist Warehouse
1,123
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in Australia that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Brands
9,308,565
2026/10/11
Buy Cigarettes Online Australia
11,678,459
2026/10/10
Buy Cigarettes Online Australia
11,830,225
2026/10/10
Cigneo Trusted Store
11,565,631
2026/10/10
Buy Cigarettes Online Australia
10,366,938
2026/10/10

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in Australia with Facebook Pixel installed.

  • 42.3% of stores using Facebook Pixel are on Shopify
  • 30.9% of stores using Facebook Pixel are on WooCommerce
  • 6.2% of stores using Facebook Pixel are on Custom Cart
  • 5.6% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
38,489
28,168
5,604
5,097
1,203
1,032
813
568
472
347
205
190
141

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.4% of stores using Facebook Pixel sell Home & Garden products.
  • 13.4% of stores using Facebook Pixel sell Apparel products.
  • 9.8% of stores using Facebook Pixel sell Food & Drink products.
  • 9.4% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
14,007
12,195
8,912
None
7,332
6,311
4,604

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.