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Ecommerce stores using Facebook Pixel in Australia

Updated Sep 18 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 90,651 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
Create a free account to get a feel for the data we provide.

Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 90,651 ecommerce stores in Australia.

Top Stores using Facebook Pixel

Here are the top 5 stores in Australia running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
JB Hi-Fi
522
2019/09/20
Peppermayo
529
2016/12/30
Babyboo Fashion
720
2018/02/23
Kmart
951
2016/12/30
Cotton On USA
1,095
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in Australia that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Micro s Direct
9,943,612
2026/09/19
tsgabrielle®
13,737,856
2026/09/19
My Store
petpivots.shop
7,493,038
2026/09/19
ChicHomeCeramics
6,988,700
2026/09/19
Billy Tote
7,127,878
2026/09/19

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in Australia with Facebook Pixel installed.

  • 42.2% of stores using Facebook Pixel are on Shopify
  • 31.1% of stores using Facebook Pixel are on WooCommerce
  • 6.1% of stores using Facebook Pixel are on Custom Cart
  • 5.6% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
38,240
28,170
5,492
5,097
1,214
1,042
848
570
474
345
215
192
142

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.4% of stores using Facebook Pixel sell Home & Garden products.
  • 13.4% of stores using Facebook Pixel sell Apparel products.
  • 9.7% of stores using Facebook Pixel sell Food & Drink products.
  • 9.4% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
13,972
12,158
8,827
None
7,208
6,324
4,635

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.