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Ecommerce stores using Facebook Pixel in Australia

Updated Jan 27 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 91,122 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 91,122 ecommerce stores in Australia.

    • Installs for Facebook Pixel increased 0.6% quarter-over-quarter.
    • Installs for Facebook Pixel increased 24.5% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Australia running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    boohoo
    158
    2017/05/26
    Mood Fabrics
    187
    2016/12/30
    Glassons
    224
    2016/12/30
    MorpheAU
    323
    2018/07/20
    SIMMI London
    326
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Australia that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Sanriotopia
    6,313,917
    2023/01/29
    ForTheCherished
    7,387,236
    2023/01/29
    Aussie Paws
    6,395,187
    2023/01/28
    Sheridan Cosmetics
    6,747,275
    2023/01/28
    mum's nest
    10,863,383
    2023/01/28

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Australia with Facebook Pixel installed.

    • 62.1% of stores using Facebook Pixel are on Shopify
    • 19.8% of stores using Facebook Pixel are on WooCommerce
    • 3.7% of stores using Facebook Pixel are on Custom Cart
    • 3.6% of stores using Facebook Pixel are on Squarespace

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 21.6% of stores using Facebook Pixel sell Apparel products.
    • 15.8% of stores using Facebook Pixel sell Home & Garden products.
    • 11.4% of stores using Facebook Pixel sell Beauty & Fitness products.
    • 9.2% of stores using Facebook Pixel sell Food & Drink products.
    Category
    Stores
    19,651
    14,378
    8,385
    None
    8,131
    4,565
    4,376

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.