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The State of neto in 2026

Updated Aug 21 2026

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 365 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores decreased -79.6% quarter-over-quarter in 2026 Q2.
  • neto stores decreased -9% year-over-year in 2026 Q2.
Quarter
Active Stores
2021 Q2
2,304
2021 Q3
2,325
2021 Q4
2,342
2022 Q1
2,353
2022 Q2
2,325
2022 Q3
2,401
2022 Q4
2,370
2023 Q1
2,316
2023 Q2
2,305
2023 Q3
2,273
2023 Q4
2,253
2024 Q1
2,203
2024 Q2
2,161
2024 Q3
2,121
2024 Q4
2,032
2025 Q1
1,999
2025 Q2
1,972
2025 Q3
1,933
2025 Q4
1,903
2026 Q1
1,981
2026 Q2
1,790
2026 Q3 (to date)
365
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a neto store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 57.0% of neto stores.
  • Instagram is used by 51.0% of neto stores.
  • LinkedIn is used by 17.3% of neto stores.
Type
Stores
Facebook
208
Instagram
186
LinkedIn
63
YouTube
58
Twitter
48
Pinterest
26
WhatsApp
18
Tiktok
7
Facebook Group
2

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of neto stores have an email on their website
  • 64% of neto stores provide a phone number on their website
Type
Stores
Email
235
Phone
235

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 20.5% of neto stores sell Business & Industrial products.
  • 17.5% of neto stores sell Autos & Vehicles products.
  • 15.6% of neto stores sell Home & Garden products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 59.5% of neto stores are in Australia
  • 15.6% of neto stores are in Spain
  • 5.2% of neto stores are in Chile
  • 1.6% of neto stores are in Argentina
Country
Stores
217
57
19
2

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 88.2% of neto stores have Unknown employees.
  • 5.5% of neto stores have 1 - 9 employees.
  • 4.9% of neto stores have 10 - 24 employees.
Employees
Stores
Unknown
322
1 - 9
20
10 - 24
18
25 - 49
1
50 - 99
2
100 - 249
1
1000 - 4999
1

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 20.8% of neto stores sell 250 - 999 different products.
  • 12.6% of neto stores sell 100 - 249 different products.
  • 10.7% of neto stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
36
10 - 24
9
25 - 49
26
50 - 99
10
100 - 249
46
250 - 999
76
1000 - 4999
39
5000 - 9999
15
10000 - 24999
17
25000 - 99999
5

Top Technologies on neto Stores

We're tracking 88 different technologies that have 2,381 collective installs on neto stores.

  • Cloudflare is used by 66.8% of neto stores.
  • Cloudflare CDN is used by 66.6% of neto stores.
  • Google Tag Manager is used by 52.6% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 14.8% of neto stores.
  • Correos is used by 1.6% of neto stores.
  • UPS is used by 1.1% of neto stores.

Here are the top 8 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
54
Correos
6
UPS
4
Aramex
2
Fedex
2
TNT
1
USPS
1
Fastway
1

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 51.0% of neto stores have a .com.au domain.
  • 22.7% of neto stores have a .com domain.
  • 12.1% of neto stores have a .es domain.
Top-level Domain
Stores
.com.au
186
.com
83
.es
44
.cl
19
.co.nz
5
.com.ar
5
.shop
3
.cat
3
.in
2
.eus
2

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
MXstore
79,168
2016/12/30
Heavy Metal Merchant
119,333
2016/12/30
SHERPALIFE®
183,063
2016/12/30
Sassy Organics
189,007
2018/06/15
Manchester Collection
190,348
2017/03/24

New neto Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.aob4x4.com.au
6,357,241
2026/08/21
Happy Happy
13,721,035
2026/08/21
Pixit
6,829,520
2026/07/24
Gestión Gráfica Pro
7,725,179
2026/07/24
Australian Suspension Supplies
7,503,907
2026/07/17

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 10 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.devicedeal.com.au
254,598
Custom Cart
2026/08/22
manualidadesflores.com
879,319
Custom Cart
2026/05/31
Ferretería Argentina RW
1,217,088
WooCommerce
2026/07/02
Papelería La Mayor
1,372,333
Custom Cart
2026/06/01
Cordelosa
4,649,248
Custom Cart
2026/07/29

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 19 merchants to competitive platforms.

Platform
Stores
14

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Pinnacle Sports
424,571
Shopify
2026/08/09
Red Fox Orchids
555,362
Shopify
2026/07/09
Teacher Superstore
582,316
Shopify
2026/06/15
Eliza Archery
646,697
Shopify
2026/05/28
The Key Guys
767,894
Shopify
2026/06/16

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on neto stores, create a free account and have a look for yourself.