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The State of neto in 2022

Updated Sep 16 2022

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 2,400 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores increased 1.6% quarter-over-quarter in 2022 Q2.
  • neto stores increased 8% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
34
2017 Q2
16
2017 Q3
6
2017 Q4
4
2018 Q1
112
2018 Q2
665
2018 Q3
103
2018 Q4
59
2019 Q1
144
2019 Q2
54
2019 Q3
43
2019 Q4
33
2020 Q1
41
2020 Q2
38
2020 Q3
16
2020 Q4
57
2021 Q1
46
2021 Q2
336
2021 Q3
54
2021 Q4
34
2022 Q1
40
2022 Q2
35
2022 Q3 (to date)
130
Cumulative Stores by Quarter

It's hard to know exactly when a neto store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 68.2% of neto stores.
  • Instagram is used by 53.7% of neto stores.
  • YouTube is used by 23.5% of neto stores.
Type
Stores
Facebook
1,638
Instagram
1,289
YouTube
565
Twitter
431
LinkedIn
375
Pinterest
205
Facebook Group
12
Tiktok
8
Snapchat
1

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of neto stores provide a phone number on their website
  • 69% of neto stores have an email on their website
Type
Stores
Phone
1,798
Email
1,653

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 19.0% of neto stores sell Home & Garden products.
  • 17.4% of neto stores sell Autos & Vehicles products.
  • 9.5% of neto stores sell Sports products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 93.8% of neto stores are in Australia
  • 2.2% of neto stores are in New Zealand
  • 0.6% of neto stores are in United States
  • 0.2% of neto stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 6.2% of neto stores have 1 - 9 employees.
  • 2.8% of neto stores have 10 - 24 employees.
  • 0.5% of neto stores have 50 - 99 employees.
Employees
Stores
1 - 9
150
10 - 24
68
25 - 49
10
50 - 99
11
100 - 249
5
250 - 999
4
1000 - 4999
2

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 22.0% of neto stores sell 250 - 999 different products.
  • 16.8% of neto stores sell 100 - 249 different products.
  • 16.2% of neto stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
140
10 - 24
111
25 - 49
188
50 - 99
56
100 - 249
403
250 - 999
527
1000 - 4999
390
5000 - 9999
135
10000 - 24999
208
25000 - 99999
104

Top Technologies on neto Stores

We're tracking 105 different technologies that have 11,837 collective installs on neto stores.

  • Cloudflare CDN is used by 99.0% of neto stores.
  • Google Analytics is used by 65.2% of neto stores.
  • Google Tag Manager is used by 50.6% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 40.2% of neto stores.
  • Fastway is used by 2.1% of neto stores.
  • USPS is used by 1.3% of neto stores.

Here are the top 10 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
966
Fastway
50
USPS
31
UPS
26
Fedex
19
TNT
13
Aramex
10
DHL
8
New Zealean Post
7
Royal Mail
5

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 84.8% of neto stores have a .com.au domain.
  • 9.3% of neto stores have a .com domain.
  • 2.1% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
2,034
.com
224
.co.nz
50
.net.au
42
.net
7
.shop
7
.org.au
4
.bike
3
.co.uk
3
.online
3

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
Bikes Online
4,205
2021/04/23
MXstore
13,102
2016/12/30
Wild Earth
13,275
2016/12/30
Pool and Spa Supplies
13,373
2018/08/03
The Seed Collection
14,986
2018/01/19

New neto Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Neto
5,216,431
2022/09/16
SmartChannel
5,228,275
2022/09/16
raw-beauty.neto.com.au
5,240,815
2022/09/16
AOK Health
5,240,862
2022/09/16
bitsandpieces.neto.com.au
5,240,904
2022/09/16

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 8 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.oztrail.com.au
36,510
Shopify
2022/08/11
Sydney City Motorcycles
369,784
Magento
2022/08/03
www.hornsby-beekeeping.com
580,885
BigCommerce
2022/07/19
Impact Systems Technology
820,025
WooCommerce
2022/07/27
www.wholesalepoolandspasupplies.com.au
887,822
BigCommerce
2022/07/26

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 10 merchants to competitive platforms.

Platform
Stores

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
RJ Living
47,906
Shopify
2022/08/15
Motohansa Pty Ltd
424,187
Shopify
2022/08/01
ZOTIM
1,120,885
Custom Cart
2022/08/29
Magnum MFG
1,794,965
Shopify
2022/08/15
Bathrooms on a Budget
1,814,064
WooCommerce
2022/07/11

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on neto stores, create a free account and have a look for yourself.