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The State of neto in 2021

Updated Nov 26 2021

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 2,338 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores increased 2.8% quarter-over-quarter in 2021 Q3.
  • neto stores increased 31% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
34
2017 Q2
15
2017 Q3
7
2017 Q4
4
2018 Q1
116
2018 Q2
720
2018 Q3
121
2018 Q4
64
2019 Q1
146
2019 Q2
55
2019 Q3
46
2019 Q4
35
2020 Q1
39
2020 Q2
45
2020 Q3
17
2020 Q4
64
2021 Q1
47
2021 Q2
370
2021 Q3
63
2021 Q4 (to date)
23
Cumulative Stores by Quarter

It's hard to know exactly when a neto store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 69.2% of neto stores.
  • Instagram is used by 51.0% of neto stores.
  • YouTube is used by 23.4% of neto stores.
Type
Stores
Facebook
1,617
Instagram
1,192
YouTube
547
Twitter
463
LinkedIn
330
Pinterest
199
Facebook Group
12
Tiktok
5
Snapchat
1

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 68% of neto stores have an email on their website
  • 40% of neto stores provide a phone number on their website
Type
Stores
Email
1,597
Phone
929

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 19.4% of neto stores sell Home & Garden products.
  • 17.3% of neto stores sell Autos & Vehicles products.
  • 9.5% of neto stores sell Sports products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 90.4% of neto stores are in Australia
  • 2.3% of neto stores are in New Zealand
  • 0.2% of neto stores are in United States
  • 0.1% of neto stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 4.5% of neto stores have 1 - 9 employees.
  • 1.3% of neto stores have 10 - 24 employees.
  • 0.5% of neto stores have 25 - 49 employees.
Employees
Stores
1 - 9
105
10 - 24
30
25 - 49
12
50 - 99
6
100 - 249
4
250 - 999
1

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 13.0% of neto stores sell 250 - 999 different products.
  • 11.0% of neto stores sell 1000 - 4999 different products.
  • 8.9% of neto stores sell 10000 - 24999 different products.
Products Sold
Stores
1 - 9
30
10 - 24
22
25 - 49
83
50 - 99
20
100 - 249
183
250 - 999
303
1000 - 4999
257
5000 - 9999
125
10000 - 24999
207
25000 - 99999
104

Top Technologies on neto Stores

We're tracking 87 different technologies that have 9,676 collective installs on neto stores.

  • Cloudflare CDN is used by 99.6% of neto stores.
  • Google Analytics is used by 58.7% of neto stores.
  • Google Tag Manager is used by 45.3% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 38.4% of neto stores.
  • UPS is used by 23.6% of neto stores.
  • Fastway is used by 2.3% of neto stores.

Here are the top 10 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
897
UPS
551
Fastway
53
USPS
20
Fedex
14
TNT
13
DHL
7
New Zealean Post
7
Royal Mail
6
Japan Post
3

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 84.6% of neto stores have a .com.au domain.
  • 9.5% of neto stores have a .com domain.
  • 2.1% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
1,979
.com
222
.co.nz
48
.net.au
42
.net
6
.org.au
6
.shop
4
.nz
3
.bike
2
.co
2

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
Shopping Express
4,139
2016/12/30
Digital Camera Warehouse
5,088
2016/12/30
Wild Earth
6,385
2016/12/30
Frontline Hobbies
7,331
2016/12/30
Gifts Australia
10,108
2016/12/30

New neto Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fishing Superstore
2,509,232
2021/11/26
namebookcat.club
5,678,978
2021/11/26
Buy Ethical Activewear Australia
2,854,007
2021/11/19
www.4pawspetaccessories.com.au
7,598,585
2021/11/19
More 2 Science
2,478,373
2021/11/12

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 24 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Digital Camera Warehouse
5,088
Custom Cart
2021/10/14
City Perfume
24,689
BigCommerce
2021/11/09
My Stang Mods
139,488
WooCommerce
2021/09/29
Phoenix Distribution
220,449
WooCommerce
2021/09/08
Home
298,292
OpenCart
2021/11/15

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 7 merchants to competitive platforms.

Platform
Stores

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
dk active
125,938
Shopify
2021/11/22
VISIONDRIVE
870,358
Custom Cart
2021/11/09
c-skins-australia
872,475
Shopify
2021/10/13
Bath N Body Delights
1,222,737
WooCommerce
2021/10/28
arovec-au
1,296,791
Shopify
2021/10/14

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on neto stores, create a free account and have a look for yourself.