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The State of neto in 2024

Updated Mar 1 2024

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 2,206 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores increased 9.7% quarter-over-quarter in 2023 Q4.
  • neto stores increased 56% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
2,304
2021 Q3
2,325
2021 Q4
2,342
2022 Q1
2,353
2022 Q2
2,325
2022 Q3
2,401
2022 Q4
2,370
2023 Q1
2,316
2023 Q2
2,305
2023 Q3
2,273
2023 Q4
2,253
2024 Q1 (to date)
2,206
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a neto store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 70.4% of neto stores.
  • Instagram is used by 56.4% of neto stores.
  • YouTube is used by 25.7% of neto stores.
Type
Stores
Facebook
1,552
Instagram
1,245
YouTube
568
LinkedIn
400
Twitter
358
Pinterest
179
Tiktok
22
Facebook Group
14
WhatsApp
2
Snapchat
1

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of neto stores provide a phone number on their website
  • 65% of neto stores have an email on their website
Type
Stores
Phone
1,699
Email
1,438

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 19.4% of neto stores sell Autos & Vehicles products.
  • 18.9% of neto stores sell Home & Garden products.
  • 9.9% of neto stores sell Sports products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 94.2% of neto stores are in Australia
  • 2.3% of neto stores are in New Zealand
  • 0.5% of neto stores are in United States
  • 0.2% of neto stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 86.3% of neto stores have Unknown employees.
  • 8.3% of neto stores have 1 - 9 employees.
  • 3.2% of neto stores have 10 - 24 employees.
Employees
Stores
Unknown
1,903
1 - 9
184
10 - 24
71
25 - 49
20
50 - 99
11
100 - 249
8
250 - 999
5
1000 - 4999
4

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 22.3% of neto stores sell 250 - 999 different products.
  • 16.6% of neto stores sell 100 - 249 different products.
  • 13.2% of neto stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
234
10 - 24
111
25 - 49
175
50 - 99
53
100 - 249
366
250 - 999
491
1000 - 4999
292
5000 - 9999
121
10000 - 24999
192
25000 - 99999
90

Top Technologies on neto Stores

We're tracking 129 different technologies that have 16,590 collective installs on neto stores.

  • Cloudflare is used by 100.0% of neto stores.
  • Cloudflare CDN is used by 99.7% of neto stores.
  • Google Tag Manager is used by 62.2% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 41.8% of neto stores.
  • Fastway is used by 1.8% of neto stores.
  • USPS is used by 1.4% of neto stores.

Here are the top 10 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
922
Fastway
39
USPS
30
UPS
26
Fedex
20
Aramex
12
TNT
7
New Zealean Post
6
Royal Mail
6
DHL
5

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 84.8% of neto stores have a .com.au domain.
  • 8.5% of neto stores have a .com domain.
  • 2.1% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
1,870
.com
188
.co.nz
47
.net.au
44
.shop
8
.net
6
.co.uk
4
.au
3
.nz
3
.org.au
3

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
BikesOnline USA
5,951
2021/04/23
The Seed Collection
6,014
2018/01/19
Art Shed Online
12,198
2016/12/30
The Hamper Emporium
15,099
2016/12/30
Gifts Australia
16,335
2016/12/30

New neto Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.totaltrailerparts.com.au
3,461,099
2024/03/01
Castlemaine Rod Shop
5,816,281
2024/03/01
Casey Cycles
696,268
2024/02/23
Castlemaine Rod Shop
5,816,276
2024/02/23
Winnerwell
5,866,954
2024/02/23

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hobby Habit
410,404
Custom Cart
2024/02/20
Overwrought Garden Art
582,520
Custom Cart
2024/01/17

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 27 merchants to competitive platforms.

Platform
Stores

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Bikebug
116,971
BigCommerce
2024/02/12
Motoquipe
239,329
Shopify
2024/02/05
missmonogram
401,736
Shopify
2024/02/26
Findsports.com.au
818,734
Shopify
2024/01/22
Holeshot Cycles
2,162,819
Shopify
2024/02/05

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on neto stores, create a free account and have a look for yourself.