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The State of neto in 2023

Updated Jan 20 2023

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 2,351 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores increased 0.9% quarter-over-quarter in 2022 Q4.
  • neto stores increased 10% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
33
2017 Q2
14
2017 Q3
6
2017 Q4
4
2018 Q1
110
2018 Q2
646
2018 Q3
101
2018 Q4
58
2019 Q1
137
2019 Q2
52
2019 Q3
41
2019 Q4
32
2020 Q1
39
2020 Q2
37
2020 Q3
18
2020 Q4
52
2021 Q1
45
2021 Q2
321
2021 Q3
50
2021 Q4
33
2022 Q1
39
2022 Q2
33
2022 Q3
122
2022 Q4
21
2023 Q1 (to date)
6
Cumulative Stores by Quarter

It's hard to know exactly when a neto store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 68.5% of neto stores.
  • Instagram is used by 53.7% of neto stores.
  • YouTube is used by 24.2% of neto stores.
Type
Stores
Facebook
1,610
Instagram
1,263
YouTube
568
Twitter
408
LinkedIn
389
Pinterest
198
Facebook Group
13
Tiktok
12
Snapchat
1

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 76% of neto stores provide a phone number on their website
  • 68% of neto stores have an email on their website
Type
Stores
Phone
1,777
Email
1,608

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 18.9% of neto stores sell Home & Garden products.
  • 17.7% of neto stores sell Autos & Vehicles products.
  • 9.8% of neto stores sell Sports products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 93.6% of neto stores are in Australia
  • 2.3% of neto stores are in New Zealand
  • 0.6% of neto stores are in United States
  • 0.3% of neto stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 6.7% of neto stores have 1 - 9 employees.
  • 3.1% of neto stores have 10 - 24 employees.
  • 0.6% of neto stores have 25 - 49 employees.
Employees
Stores
1 - 9
157
10 - 24
73
25 - 49
13
50 - 99
10
100 - 249
6
250 - 999
4
1000 - 4999
2

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 22.5% of neto stores sell 250 - 999 different products.
  • 17.4% of neto stores sell 100 - 249 different products.
  • 17.0% of neto stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
159
10 - 24
122
25 - 49
194
50 - 99
59
100 - 249
409
250 - 999
528
1000 - 4999
400
5000 - 9999
134
10000 - 24999
205
25000 - 99999
104

Top Technologies on neto Stores

We're tracking 113 different technologies that have 12,832 collective installs on neto stores.

  • Cloudflare CDN is used by 99.0% of neto stores.
  • Google Analytics is used by 64.1% of neto stores.
  • Google Tag Manager is used by 54.0% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 41.1% of neto stores.
  • Fastway is used by 1.9% of neto stores.
  • USPS is used by 1.3% of neto stores.

Here are the top 10 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
966
Fastway
45
USPS
31
UPS
29
Fedex
18
Aramex
11
TNT
10
DHL
8
New Zealean Post
7
Royal Mail
6

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 84.2% of neto stores have a .com.au domain.
  • 9.5% of neto stores have a .com domain.
  • 2.1% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
1,979
.com
224
.co.nz
50
.net.au
42
.net
9
.shop
7
.co.uk
4
.au
3
.bike
3
.org.au
3

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
Bikes Online
14,309
2021/04/23
Rainbow Fun
19,588
2016/12/30
Heavy Metal Merchant
21,616
2016/12/30
tools.com
24,712
2021/04/09
The Seed Collection
26,185
2018/01/19

New neto Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.performexauto.com.au
7,268,010
2023/01/13
Cart Folding Trolley
7,724,843
2023/01/13
Watch Superstore
1,595,662
2023/01/06
Skein Sisters
5,538,818
2023/01/06
Strike Seats UK
8,243,076
2023/01/06

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hobbies Australia
522,300
Shopify
2022/12/16
www.auscrown.com.au
596,557
Custom Cart
2023/01/11
Teamsystemsnz
4,588,996
Magento
2022/12/21
Hobby Supply Co
10,341,164
Shopify
2022/11/26

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 5 merchants to competitive platforms.

Platform
Stores

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Rayell
384,627
Magento
2022/10/31
Cambrelles
636,663
Shopify
2022/11/07
Automotive Electrics Online
1,045,871
Custom Cart
2022/12/26
Nurcha Shop
1,601,967
Square Online
2022/12/05
French Villa
8,280,641
Shopify
2023/01/22

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on neto stores, create a free account and have a look for yourself.