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The State of neto in 2025

Updated Jul 4 2025

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 1,971 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores decreased -0.1% quarter-over-quarter in 2025 Q2.
  • neto stores decreased -9% year-over-year in 2025 Q2.
Quarter
Active Stores
2021 Q2
2,304
2021 Q3
2,325
2021 Q4
2,342
2022 Q1
2,353
2022 Q2
2,325
2022 Q3
2,401
2022 Q4
2,370
2023 Q1
2,316
2023 Q2
2,305
2023 Q3
2,273
2023 Q4
2,253
2024 Q1
2,203
2024 Q2
2,161
2024 Q3
2,121
2024 Q4
2,032
2025 Q1
1,999
2025 Q2
1,972
2025 Q3 (to date)
1,971
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a neto store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 67.9% of neto stores.
  • Instagram is used by 57.0% of neto stores.
  • LinkedIn is used by 19.0% of neto stores.
Type
Stores
Facebook
1,339
Instagram
1,124
LinkedIn
374
Twitter
292
YouTube
213
Pinterest
147
Tiktok
17
Facebook Group
9
WhatsApp
2

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of neto stores provide a phone number on their website
  • 39% of neto stores have an email on their website
Type
Stores
Phone
1,055
Email
767

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 20.1% of neto stores sell Home & Garden products.
  • 19.9% of neto stores sell Autos & Vehicles products.
  • 10.3% of neto stores sell Sports products.
  • 7.9% of neto stores sell Business & Industrial products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 94.2% of neto stores are in Australia
  • 2.2% of neto stores are in New Zealand
  • 0.5% of neto stores are in United States
  • 0.2% of neto stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 85.1% of neto stores have Unknown employees.
  • 9.4% of neto stores have 1 - 9 employees.
  • 3.5% of neto stores have 10 - 24 employees.
Employees
Stores
Unknown
1,678
1 - 9
186
10 - 24
68
25 - 49
14
50 - 99
9
100 - 249
7
250 - 999
5
1000 - 4999
4

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 22.4% of neto stores sell 250 - 999 different products.
  • 15.6% of neto stores sell 1000 - 4999 different products.
  • 15.3% of neto stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
195
10 - 24
68
25 - 49
138
50 - 99
47
100 - 249
301
250 - 999
441
1000 - 4999
307
5000 - 9999
107
10000 - 24999
154
25000 - 99999
85

Top Technologies on neto Stores

We're tracking 124 different technologies that have 15,203 collective installs on neto stores.

  • Cloudflare is used by 99.5% of neto stores.
  • Cloudflare CDN is used by 99.4% of neto stores.
  • Google Analytics is used by 71.4% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 3.6% of neto stores.
  • USPS is used by 0.5% of neto stores.
  • UPS is used by 0.4% of neto stores.

Here are the top 7 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
71
USPS
9
UPS
8
Aramex
1
DHL
1
Fedex
1
New Zealean Post
1

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 85.7% of neto stores have a .com.au domain.
  • 8.2% of neto stores have a .com domain.
  • 2.1% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
1,689
.com
162
.co.nz
42
.net.au
36
.shop
7
.au
6
.net
5
.nz
3
.online
2
.wa.edu.au
2

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
The Seed Collection
7,193
2018/01/19
MXstore
18,961
2016/12/30
Bamboo Land
31,905
2018/05/04
MODELROCK Lashes
34,357
2016/12/30
www.westernbootbarn.com.au
35,615
2021/06/04

New neto Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Ridelsc
3,343,613
2025/07/04
www.wellbrooktools.com.au
7,113,059
2025/07/04
Scrooz Dev
12,114,485
2025/07/04
Wild Earth
12,340,215
2025/07/04
Hip Pocket Workwear & Safety
13,338,074
2025/06/27

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 11 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Crossfire Motorcycles
205,048
WooCommerce
2025/04/10
Auspit
525,460
Shopify
2025/05/05
Pay Later Alligator
883,775
WooCommerce
2025/04/23
Christmas Galore
1,907,701
WooCommerce
2025/06/21
Wa Gases
2,228,283
WooCommerce
2025/05/28

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 19 merchants to competitive platforms.

Platform
Stores
15
2

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Gifts Australia
8,503
Shopify
2025/06/15
The Hamper Emporium
20,157
Shopify
2025/06/15
www.kingswoodcountry.com.au
454,873
Custom Cart
2025/06/30
Barefoot Healing
764,600
Shopify
2025/06/01
Body Socks
764,602
Shopify
2025/05/04

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on neto stores, create a free account and have a look for yourself.