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The State of neto in 2022

Updated May 20 2022

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 2,341 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores increased 1.8% quarter-over-quarter in 2022 Q1.
  • neto stores increased 27% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
33
2017 Q2
15
2017 Q3
6
2017 Q4
4
2018 Q1
115
2018 Q2
699
2018 Q3
111
2018 Q4
63
2019 Q1
146
2019 Q2
56
2019 Q3
45
2019 Q4
34
2020 Q1
41
2020 Q2
42
2020 Q3
17
2020 Q4
60
2021 Q1
45
2021 Q2
345
2021 Q3
61
2021 Q4
39
2022 Q1
42
2022 Q2 (to date)
21
Cumulative Stores by Quarter

It's hard to know exactly when a neto store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 68.6% of neto stores.
  • Instagram is used by 52.8% of neto stores.
  • YouTube is used by 23.6% of neto stores.
Type
Stores
Facebook
1,605
Instagram
1,235
YouTube
553
Twitter
452
LinkedIn
343
Pinterest
197
Facebook Group
14
Tiktok
6
Snapchat
1

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 73% of neto stores provide a phone number on their website
  • 70% of neto stores have an email on their website
Type
Stores
Phone
1,713
Email
1,632

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 19.0% of neto stores sell Home & Garden products.
  • 17.3% of neto stores sell Autos & Vehicles products.
  • 9.5% of neto stores sell Sports products.

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 90.3% of neto stores are in Australia
  • 2.3% of neto stores are in New Zealand
  • 0.3% of neto stores are in United States
  • 0.2% of neto stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 5.9% of neto stores have 1 - 9 employees.
  • 1.6% of neto stores have 10 - 24 employees.
  • 0.3% of neto stores have 25 - 49 employees.
Employees
Stores
1 - 9
137
10 - 24
37
25 - 49
8
50 - 99
6
100 - 249
3
250 - 999
2

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 18.4% of neto stores sell 250 - 999 different products.
  • 12.4% of neto stores sell 1000 - 4999 different products.
  • 12.3% of neto stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
56
10 - 24
46
25 - 49
124
50 - 99
39
100 - 249
287
250 - 999
431
1000 - 4999
291
5000 - 9999
127
10000 - 24999
207
25000 - 99999
103

Top Technologies on neto Stores

We're tracking 100 different technologies that have 11,113 collective installs on neto stores.

  • Cloudflare CDN is used by 99.0% of neto stores.
  • Google Analytics is used by 67.4% of neto stores.
  • Google Tag Manager is used by 47.1% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 41.5% of neto stores.
  • Fastway is used by 2.2% of neto stores.
  • USPS is used by 1.2% of neto stores.

Here are the top 10 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
971
Fastway
52
USPS
29
UPS
28
Fedex
16
TNT
13
Aramex
8
DHL
7
New Zealean Post
7
Royal Mail
5

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 84.5% of neto stores have a .com.au domain.
  • 9.4% of neto stores have a .com domain.
  • 2.1% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
1,979
.com
219
.co.nz
49
.net.au
43
.net
5
.org.au
5
.shop
5
.bike
3
.co.uk
3
.nz
3

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
Bikes Online
5,229
2021/04/23
Shopping Express
5,728
2016/12/30
Digital Camera Warehouse
9,271
2016/12/30
MXstore
13,776
2016/12/30
Wild Earth
14,303
2016/12/30

New neto Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Emu Florist
7,513,611
2022/05/20
Motorbike Parts Online Store
7,190,455
2022/05/13
Dice Arcade
2,465,185
2022/05/06
Street Race Solutions
2,793,408
2022/05/06
Online Auto Spares
1,873,877
2022/04/22

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 18 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Scrubs
84,294
WooCommerce
2022/04/29
www.aquariumkingdom.com.au
193,906
Custom Cart
2022/05/12
Aussie Chook Supplies
194,796
WooCommerce
2022/03/01
www.kickassproducts.com.au
226,598
Shopify
2022/05/17
Living Textiles
372,619
Shopify
2022/02/27

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 7 merchants to competitive platforms.

Platform
Stores
1
1

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Bamboo Body
146,311
Shopify
2022/05/02
VFM Group
191,244
Shopify
2022/04/04
www.asid.org.au
340,080
Custom Cart
2022/03/14
iCharger NZ
413,230
Wix
2022/05/16
Surf Collective
1,128,166
Shopify
2022/02/28

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on neto stores, create a free account and have a look for yourself.