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The State of neto in 2025

Updated Jan 24 2025

neto is an ecommerce platform based in Australia.

In this report, we'll cover the following essential statistics on neto usage.

Download a complete list of neto stores with a paid account.
Create a free account to get a feel for the data we provide.

neto Growth

At present, there are 2,031 live stores running on the neto platform.

Here is the historical growth of stores running neto.

  • neto stores decreased -0.0% quarter-over-quarter in 2024 Q4.
  • neto stores decreased -10% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q2
2,304
2021 Q3
2,325
2021 Q4
2,342
2022 Q1
2,353
2022 Q2
2,325
2022 Q3
2,401
2022 Q4
2,370
2023 Q1
2,316
2023 Q2
2,305
2023 Q3
2,273
2023 Q4
2,253
2024 Q1
2,203
2024 Q2
2,161
2024 Q3
2,121
2024 Q4
2,032
2025 Q1 (to date)
2,031
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102004006008001,0001,2001,4001,6001,8002,0002,2002,4002,600

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a neto store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On neto Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 68.8% of neto stores.
  • Instagram is used by 56.9% of neto stores.
  • LinkedIn is used by 18.6% of neto stores.
Type
Stores
Facebook
1,397
Instagram
1,155
LinkedIn
378
Twitter
312
YouTube
214
Pinterest
155
Tiktok
17
Facebook Group
10
WhatsApp
2
Snapchat
1

Contact Information On neto Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of neto stores provide a phone number on their website
  • 34% of neto stores have an email on their website
Type
Stores
Phone
1,090
Email
689

Top Categories For neto Stores

Here is the breakdown of industry verticals for stores on neto.

  • 19.7% of neto stores sell Autos & Vehicles products.
  • 19.1% of neto stores sell Home & Garden products.
  • 9.8% of neto stores sell Sports products.
  • 7.4% of neto stores sell Business & Industrial products.
Autos & VehiclesHome & GardenSportsBusiness & IndustrialApparelToys & HobbiesFood & DrinkComputersBeauty & FitnessHealthConsumer ElectronicsPets & AnimalsArts & EntertainmentPeople & SocietyGifts & Special Events

Top Countries For neto Stores

Here are the top countries for stores using neto.

  • 93.9% of neto stores are in Australia
  • 2.3% of neto stores are in New Zealand
  • 0.6% of neto stores are in United States
  • 0.2% of neto stores are in United Kingdom
AustraliaNew Zealand

With a paid account, stores can also be segmented by region and city.

Number Of Employees For neto Stores

Here is the breakdown of neto stores by the number of employees.

  • 85.5% of neto stores have Unknown employees.
  • 9.3% of neto stores have 1 - 9 employees.
  • 3.3% of neto stores have 10 - 24 employees.
Employees
Stores
Unknown
1,737
1 - 9
188
10 - 24
67
25 - 49
14
50 - 99
10
100 - 249
6
250 - 999
5
1000 - 4999
4
Unknown1 - 910 - 24

Number Of Products Sold For neto Stores

Here is the breakdown of neto stores by the number of products that they sell.

  • 22.8% of neto stores sell 250 - 999 different products.
  • 16.4% of neto stores sell 100 - 249 different products.
  • 13.5% of neto stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
194
10 - 24
97
25 - 49
157
50 - 99
52
100 - 249
333
250 - 999
463
1000 - 4999
274
5000 - 9999
109
10000 - 24999
171
25000 - 99999
85
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 2499925000 - 99999

Top Technologies on neto Stores

We're tracking 128 different technologies that have 15,198 collective installs on neto stores.

  • Cloudflare is used by 99.6% of neto stores.
  • Cloudflare CDN is used by 99.3% of neto stores.
  • Google Tag Manager is used by 63.7% of neto stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all neto stores.

Top Shipping Carriers Used By neto Stores

  • Australia Post is used by 3.6% of neto stores.
  • UPS is used by 0.4% of neto stores.
  • USPS is used by 0.3% of neto stores.

Here are the top 7 shipping carriers across all neto stores.

Shipping Carrier
Stores
Australia Post
73
UPS
8
USPS
7
Fedex
2
Fastway
1
New Zealean Post
1
Aramex
1

neto Store Top-level Domain Distribution

Here is the top-level domain distribution for neto stores.

  • 85.2% of neto stores have a .com.au domain.
  • 8.4% of neto stores have a .com domain.
  • 2.2% of neto stores have a .co.nz domain.
Top-level Domain
Stores
.com.au
1,730
.com
171
.co.nz
44
.net.au
39
.shop
8
.net
5
.au
5
.nz
3
.bike
2
.co.uk
2
.com.au.com.co.nz.net.au

Top neto Stores

Here are the top stores, powered by neto, ordered by store rank.

Name
Domain
Rank
Created
The Seed Collection
4,497
2018/01/19
BikesOnline USA
4,710
2021/04/23
Gifts Australia
8,854
2016/12/30
The Hamper Emporium
14,345
2016/12/30
False Eyelashes
32,933
2016/12/30

New neto Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.shocktreatment.com.au
1,013,177
2025/01/24
Cars Caravans Camping
3,448,659
2025/01/24
ROADstore
6,731,102
2025/01/17
Big Party Oz
11,502,083
2025/01/17
play-n-sports.neto.com.au
11,916,380
2025/01/17

Stores Switching to neto From Other Platforms

Over the last 90 days, neto has taken 5 merchants from competitive ecommerce platforms.

Platform
Stores
ShopifynopCommerce

Here are the top stores that have switched to neto from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Sik Hobbies WA
649,289
Shopify
2024/12/06
Gamersphere NZ
971,366
Shopify
2025/01/05
Freerange Supplies
1,190,976
nopCommerce
2024/11/10
Fremantle Packaging Supplies
1,336,493
Shopify
2024/12/03
Stylized Automotive
5,045,677
Shopify
2024/11/07

Stores Switching from neto To Other Platforms

Over the last 90 days, neto has lost 14 merchants to competitive platforms.

Platform
Stores
ShopifyWooCommerceMagentonopCommerceSHOPLINE

Here are the top neto stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Tackle World Australia
164,986
SHOPLINE
2024/11/18
EasyR
197,004
Shopify
2024/11/25
Amplex Group Pty Ltd
409,038
WooCommerce
2024/11/18
DeckHardware
505,891
nopCommerce
2024/11/04
Big Party Oz
515,696
Shopify
2024/11/25

Get more insights on neto stores

Our search interface is easy to use and helps you find the neto stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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