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The State of Magento in 2022

Updated May 20 2022

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

In this report, we'll cover the following essential statistics on Magento usage.

Download a complete list of Magento stores with a paid account.
Create a free account to get a feel for the data we provide.

Magento Growth

At present, there are 158,956 live stores running on the Magento platform.

Here is the historical growth of stores running Magento.

  • Magento stores increased 2.5% quarter-over-quarter in 2022 Q1.
  • Magento stores increased 15% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
3,619
2017 Q2
4,115
2017 Q3
2,672
2017 Q4
2,652
2018 Q1
4,391
2018 Q2
16,407
2018 Q3
5,215
2018 Q4
5,159
2019 Q1
9,912
2019 Q2
6,018
2019 Q3
10,335
2019 Q4
4,241
2020 Q1
4,783
2020 Q2
5,082
2020 Q3
4,968
2020 Q4
7,696
2021 Q1
7,544
2021 Q2
6,658
2021 Q3
5,233
2021 Q4
4,253
2022 Q1
3,772
2022 Q2 (to date)
3,389
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 46.7% of Magento stores.
  • Instagram is used by 35.7% of Magento stores.
  • Twitter is used by 21.7% of Magento stores.
Type
Stores
Facebook
74,229
Instagram
56,816
Twitter
34,488
YouTube
28,625
LinkedIn
24,181
Pinterest
13,615
Yelp
2,547
Tiktok
1,135
Facebook Group
602
Snapchat
205

Contact Information On Magento Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Magento stores provide a phone number on their website
  • 54% of Magento stores have an email on their website
Type
Stores
Phone
101,308
Email
85,094

Top Categories For Magento Stores

Here is the breakdown of industry verticals for stores on Magento.

  • 10.7% of Magento stores sell Home & Garden products.
  • 10.7% of Magento stores sell Apparel products.
  • 4.6% of Magento stores sell Business & Industrial products.

Top Countries For Magento Stores

Here are the top countries for stores using Magento.

  • 12.1% of Magento stores are in United States
  • 7.2% of Magento stores are in United Kingdom
  • 6.1% of Magento stores are in Germany
  • 5.6% of Magento stores are in Netherlands
Country
Stores
19,244
9,676
8,855
5,480
5,381
4,548
3,923
3,867

With a paid account, stores can also be segmented by region and city.

Top Magento Apps

Magento has a mature partner ecosystem developing apps for their platform. 1,364 different vendors have published 5,731 apps in the Magento App Store.

Here are the top Magento apps, ordered by number of installs, across all stores.

  • 9.1% of Magento stores have installed the Improved Layered Navigation Magento app.
  • 2.9% of Magento stores have installed the AJAX Cart Pro Magento app.
  • 1.5% of Magento stores have installed the Yotpo Reviews Magento app.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 24,160 installs for 13 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Magento Stores

Here is the breakdown of Magento stores by the number of employees.

  • 2.9% of Magento stores have 1 - 9 employees.
  • 1.7% of Magento stores have 10 - 24 employees.
  • 1.2% of Magento stores have 25 - 49 employees.
Employees
Stores
1 - 9
4,666
10 - 24
2,771
25 - 49
1,923
50 - 99
1,608
100 - 249
1,546
250 - 999
1,341
1000 - 4999
381
5000+
186

Number Of Products Sold For Magento Stores

Here is the breakdown of Magento stores by the number of products that they sell.

  • 14.2% of Magento stores sell 250 - 999 different products.
  • 9.6% of Magento stores sell 1000 - 4999 different products.
  • 8.1% of Magento stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
8,530
10 - 24
3,659
25 - 49
5,594
50 - 99
2,462
100 - 249
12,888
250 - 999
22,558
1000 - 4999
15,183
5000 - 9999
4,604
10000 - 24999
4,027
25000 - 99999
1,712

Top Technologies on Magento Stores

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 345 different technologies that have 483,144 collective installs on Magento stores.

  • Google Analytics is used by 38.7% of Magento stores.
  • Google Tag Manager is used by 38.5% of Magento stores.
  • Facebook Pixel is used by 20.5% of Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
27,985
16,891

Top Shipping Carriers Used By Magento Stores

  • UPS is used by 6.8% of Magento stores.
  • Fedex is used by 4.3% of Magento stores.
  • USPS is used by 3.6% of Magento stores.

Here are the top 10 shipping carriers across all Magento stores.

Shipping Carrier
Stores
UPS
10,800
Fedex
6,890
USPS
5,718
Royal Mail
3,470
DHL
1,528
Australia Post
1,270
Correios
813
Canada Post
651
Correos
612
PostNord
465

Magento Store Top-level Domain Distribution

.com is the most popular top-level domain for Magento stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 45.9% of Magento stores have a .com domain.
  • 5.3% of Magento stores have a .de domain.
  • 5.1% of Magento stores have a .co.uk domain.
Top-level Domain
Stores
.com
73,023
.de
8,398
.co.uk
8,136
.nl
7,088
.com.br
5,087
.it
4,069
.com.au
3,354
.fr
3,048
.net
2,768
.dk
1,932

Top Magento Stores

Here are the top stores, powered by Magento, ordered by store rank.

Name
Domain
Rank
Created
Delish.com
11
2016/12/30
Harper's BAZAAR
18
2016/12/30
ELLE
62
2016/12/30
Women's Health
65
2016/12/30
Good Housekeeping
106
2016/12/30

New Magento Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
RPGSHOW LIFESTYLE
114,231
2022/05/20
Sendcloud
129,977
2022/05/20
Wahl Mexico
130,652
2022/05/20
mcprod1.julio.com
130,818
2022/05/20
Sour Patch Kids
132,816
2022/05/20

Stores Switching to Magento From Other Platforms

Over the last 90 days, Magento has taken 1,657 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Magento from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Men's Health
251
Shopify
2022/04/17
Town & Country Magazine
615
Shopify
2022/04/12
www.applebees.com
624
Custom Cart
2022/05/12
Prevention.com
642
Shopify
2022/04/13
Eastwood Auto
2,080
Custom Cart
2022/03/31

Stores Switching from Magento To Other Platforms

Over the last 90 days, Magento has lost 2,780 merchants to competitive platforms.

Here are the top Magento stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PrettyLittleThing
185
Custom Cart
2022/04/27
PrettyLittleThing USA
287
Custom Cart
2022/04/27
Dollar General
380
Custom Cart
2022/05/04
Wyze
419
Shopify
2022/03/17
Spreadshirt
659
Custom Cart
2022/05/13

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Magento stores, create a free account and have a look for yourself.