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The State of Magento in 2021

Updated Sep 17 2021

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

In this report, we'll cover the following essential statistics on Magento usage.

Download a complete list of Magento stores with a paid account.
Create a free account to get a feel for the data we provide.

Magento Growth

At present, there are 156,589 live stores running on the Magento platform.

Here is the historical growth of stores running Magento.

  • Magento stores increased 4.0% quarter-over-quarter in 2021 Q2.
  • Magento stores increased 23% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
3,874
2017 Q2
4,217
2017 Q3
2,808
2017 Q4
2,675
2018 Q1
4,792
2018 Q2
18,812
2018 Q3
5,767
2018 Q4
5,765
2019 Q1
10,650
2019 Q2
6,496
2019 Q3
11,725
2019 Q4
4,651
2020 Q1
5,199
2020 Q2
5,449
2020 Q3
5,635
2020 Q4
9,222
2021 Q1
7,427
2021 Q2
5,882
2021 Q3 (to date)
4,285
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 45.9% of Magento stores.
  • Instagram is used by 33.7% of Magento stores.
  • Twitter is used by 21.8% of Magento stores.
Type
Stores
Facebook
71,852
Instagram
52,767
Twitter
34,184
YouTube
26,831
LinkedIn
18,276
Pinterest
13,740
Tiktok
481
Facebook Group
410
Snapchat
240

Contact Information On Magento Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of Magento stores have an email on their website
  • 41% of Magento stores provide a phone number on their website
Type
Stores
Email
83,037
Phone
63,545

Top Categories For Magento Stores

Here is the breakdown of industry verticals for stores on Magento.

  • 12.3% of Magento stores sell Apparel products.
  • 9.9% of Magento stores sell Home & Garden products.
  • 4.3% of Magento stores sell Business & Industrial products.

Top Countries For Magento Stores

Here are the top countries for stores using Magento.

  • 10.7% of Magento stores are in United States
  • 7.9% of Magento stores are in United Kingdom
  • 6.4% of Magento stores are in Germany
  • 6.1% of Magento stores are in Netherlands
Country
Stores
16,776
9,945
9,573
6,250
6,231
4,823
4,229
4,062

With a paid account, stores can also be segmented by region and city.

Top Magento Apps

Magento has a mature partner ecosystem developing apps for their platform. 1,364 different vendors have published 5,731 apps in the Magento App Store.

Here are the top Magento apps, ordered by number of installs, across all stores.

  • 8.8% of Magento stores have installed the Improved Layered Navigation Magento app.
  • 3.4% of Magento stores have installed the AJAX Cart Pro Magento app.
  • 1.6% of Magento stores have installed the Yotpo Reviews Magento app.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 24,749 installs for 12 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Magento Stores

Here is the breakdown of Magento stores by the number of employees.

  • 1.6% of Magento stores have 1 - 9 employees.
  • 1.0% of Magento stores have 10 - 24 employees.
  • 0.8% of Magento stores have 25 - 49 employees.
Employees
Stores
1 - 9
2,577
10 - 24
1,541
25 - 49
1,214
50 - 99
959
100 - 249
909
250 - 999
680
1000 - 4999
225
5000+
131

Number Of Products Sold For Magento Stores

Here is the breakdown of Magento stores by the number of products that they sell.

  • 12.7% of Magento stores sell 250 - 999 different products.
  • 8.9% of Magento stores sell 1000 - 4999 different products.
  • 6.5% of Magento stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
4,713
10 - 24
2,362
25 - 49
3,936
50 - 99
1,839
100 - 249
10,237
250 - 999
19,913
1000 - 4999
14,006
5000 - 9999
4,178
10000 - 24999
3,609
25000 - 99999
1,425

Top Technologies on Magento Stores

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 259 different technologies that have 345,674 collective installs on Magento stores.

  • Google Tag Manager is used by 34.0% of Magento stores.
  • Google Analytics is used by 24.4% of Magento stores.
  • Facebook Pixel is used by 20.2% of Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
27,683
16,809
12,366

Top Shipping Carriers Used By Magento Stores

  • UPS is used by 9.1% of Magento stores.
  • Fedex is used by 3.8% of Magento stores.
  • USPS is used by 3.4% of Magento stores.

Here are the top 10 shipping carriers across all Magento stores.

Shipping Carrier
Stores
UPS
14,245
Fedex
5,965
USPS
5,313
Australia Post
1,186
DHL
1,103
Correios
699
Canada Post
545
Royal Mail
527
PostNord
457
DPD
352

Magento Store Top-level Domain Distribution

.com is the most popular top-level domain for Magento stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 43.5% of Magento stores have a .com domain.
  • 5.7% of Magento stores have a .co.uk domain.
  • 5.5% of Magento stores have a .de domain.
Top-level Domain
Stores
.com
68,154
.co.uk
9,001
.de
8,671
.nl
7,737
.com.br
5,911
.it
4,619
.com.au
3,713
.fr
3,405
.dk
2,785
.net
2,187

Top Magento Stores

Here are the top stores, powered by Magento, ordered by store rank.

Name
Domain
Rank
Created
OREO
www.oreo.com
45
2020/10/30
Mytheresa
www.mytheresa.com
56
2017/01/27
PrettyLittleThing
www.prettylittlething.com
142
2016/12/30
Cricut Home
cricut.com
154
2019/02/01
Missguided US
www.missguidedus.com
269
2016/12/30

New Magento Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Marina Home Interiors
www.marinahomeinteriors.com
29,465
2021/09/17
The Radiator Company
www.theradiatorcompany.co.uk
158,040
2021/09/17
Home Page
shop.avaus.fi
165,477
2021/09/17
jewishboo
www.jewishbook.ca
173,609
2021/09/17
lakefrontsupply.com
lakefrontsupply.com
367,487
2021/09/17

Stores Switching to Magento From Other Platforms

Over the last 90 days, Magento has taken 530 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Magento from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Best Denki Singapore
www.bestdenki.com.sg
2,513
Custom Cart
2021/08/27
Home page
www.ohiopowertool.com
2,543
Custom Cart
2021/07/22
www.ubuy.com.eg
www.ubuy.com.eg
3,519
Custom Cart
2021/09/13
Smile
smile.com.ng
4,180
WooCommerce
2021/09/09
StagArms.com
www.stagarms.com
4,853
BigCommerce
2021/08/26

Stores Switching from Magento To Other Platforms

Over the last 90 days, Magento has lost 1,798 merchants to competitive platforms.

Here are the top Magento stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Lulu and Georgia
www.luluandgeorgia.com
640
Shopify
2021/08/03
Ubuy Inc
www.ubuy.co.in
989
Custom Cart
2021/08/13
LoveCrafts
www.lovecrafts.com
1,249
Custom Cart
2021/09/14
www.ubuy.qa
www.ubuy.qa
1,652
Custom Cart
2021/08/02
Ubuy Inc
www.ubuy.com.sa
1,908
Custom Cart
2021/08/03

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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