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The State of Magento

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 155,236 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

Quarter
New Active Stores
2017 Q1
3,968
2017 Q2
4,241
2017 Q3
2,899
2017 Q4
2,741
2018 Q1
4,965
2018 Q2
19,424
2018 Q3
5,972
2018 Q4
6,014
2019 Q1
11,061
2019 Q2
6,584
2019 Q3
12,428
2019 Q4
4,852
2020 Q1
5,426
2020 Q2
5,738
2020 Q3
5,952
2020 Q4
8,994
2021 Q1
7,122
2021 Q2 (to date)
4,962
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

Name
Domain
Rank
Created
OREO
24
2020/10/30
PrettyLittleThing
66
2016/12/30
Cricut Home
125
2019/02/01
Mytheresa
138
2017/01/27
Missguided US
169
2016/12/30

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
aeo.jp
9,306
2021/06/18
University Products
20,352
2021/06/18
Fotospeed
147,789
2021/06/18
kajak.dk
363,432
2021/06/18
Westchester Flower Shop
422,364
2021/06/18

Platform Wins

Over the last 90 days, Magento has taken 518 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Sam Ash Music
1,084
HCL Commerce
2021/06/10
Burpee
2,380
Salesforce Commerce Cloud
2021/05/26
inwi
7,538
HCL Commerce
2021/06/03
Niner Bikes
10,534
Shopify
2021/06/11
Vibe
12,826
Custom Cart
2021/06/10

Platform Losses

Over the last 90 days, Magento has lost 1,851 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Five Below
941
Spree Commerce
2021/06/01
Styles For Less
2,561
Shopify
2021/03/28
James Perse Los Angeles
3,031
Shopify
2021/05/01
Cariloha
3,332
BigCommerce
2021/03/28
Brille24
4,125
Custom Cart
2021/06/01

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,364 different vendors have published 5,732 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 24,551 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Employee Breakdown

Here is the breakdown of Magento stores by the number of employees.

Employees
Stores
1 - 9
2,633
10 - 24
1,594
25 - 49
1,264
50 - 99
1,014
100 - 249
971
250 - 999
811
1000 - 4999
226
5000+
132

Country Breakdown

Unlike other platforms that are dominant in specific regions, Magento seems to be relatively popular in both North America and Europe.

Country
Stores
None
37,070
16,466
10,143
9,738
6,290
6,049
4,991
4,282
3,797

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel.

Type
Stores
Percent
Email
83,926
54%
Facebook
73,662
47%
Phone
63,271
40%
Instagram
51,536
33%
Twitter
35,230
22%
YouTube
27,297
17%
LinkedIn
18,594
11%
Pinterest
13,914
8%
Facebook Group
437
0%
Tiktok
336
0%

Version Breakdown

Since Magento is self-hosted, merchants are not always running the latest version of Magento. While we can't reliably detect the version of Magento running on all stores, here are the top 10 versions that we are able to detect.

Version
Stores
2.3
38,417
2.2
12,824
2.4
7,242
2.1
4,263
1.7.0.2
4,167
1.9.2.4
1,714
1.9.4.5
1,339
1.9.2.2
1,046
1.9.4.0
627
1.9.3.2
595

Third-Party Technologies

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store. We're tracking 239 different technologies that have 321,650 collective installs on Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
28,991
15,576
12,100
9,506

Top-level Domain Distribution

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
67,829
.co.uk
9,163
.de
8,846
.nl
7,907
.com.br
5,696
.it
4,658
.com.au
3,757
.fr
3,506
.dk
2,820
.be
2,052

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.