The State of Magento

Magento is an open-source e-commerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 129,505 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

Quarter
New Active Stores
2017 Q1
4,052
2017 Q2
4,127
2017 Q3
2,922
2017 Q4
2,552
2018 Q1
4,987
2018 Q2
19,952
2018 Q3
5,706
2018 Q4
5,879
2019 Q1
11,585
2019 Q2
5,176
2019 Q3
16,714
2019 Q4
3,948
2020 Q1
4,554
2020 Q2
3,540
2020 Q3 (to date)
1,528
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

Name
Domain
Rank
Created
Zumiez
2
2016/12/30
Mytheresa
4
2017/01/27
Leam Roma
7
2018/01/05
Grifo210.com
8
2018/04/27
Pretavoir
9
2018/10/19

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Production Automation Corporation
5,479
2020/07/31
AF Supply
8,556
2020/07/31
WineDeals.com
10,926
2020/07/31
Allneeds Computers
15,006
2020/07/31
Diamond Tour
16,953
2020/07/31

Platform Wins

Over the last 90 days, Magento has taken 469 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
26 at Avenue.com
1,032
Salesforce Commerce Cloud
2020/05/29
Seletti
3,307
WooCommerce
2020/06/10
Teknostore
4,295
Shopify
2020/05/29
Home page
5,162
WooCommerce
2020/07/24
Sculpey.com
6,501
PrestaShop
2020/07/04

Platform Losses

Over the last 90 days, Magento has lost 1,177 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
ChiChiClothing
108
Shopify
2020/06/28
La Crosse Technology
325
Shopify
2020/07/15
Lion Brand Yarn
402
Shopify
2020/06/06
First Aid Beauty
524
Big Commerce
2020/06/09
ALEX AND ANI
526
Shopify
2020/06/30

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,364 different vendors have published 5,732 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 18,299 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Employee Breakdown

Here is the breakdown of Magento stores by the number of employees.

Employees
Stores
1 - 9
954
10 - 24
1,327
25 - 49
946
50 - 99
660
100 - 249
578
250 - 999
564
1000 - 4999
109
5000+
21

Country Breakdown

Unlike other platforms that are dominant in specific regions, Magento seems to be relatively popular in both North America and Europe.

Country
Stores
None
25,246
15,150
9,927
8,943
6,123
4,834
4,732
3,675
2,978

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of Magento stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of Magento stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
71,517
55%
Facebook
62,356
48%
Phone
51,928
40%
Instagram
41,666
32%
Twitter
29,842
23%
YouTube
23,568
18%
LinkedIn
13,021
10%
Pinterest
12,825
9%
Snapchat
241
0%
Tiktok
51
0%

Version Breakdown

Since Magento is self-hosted, merchants are not always running the latest version of Magento. While we can't reliably detect the version of Magento running on all stores, here are the top 10 versions that we are able to detect.

Version
Stores
2.3
18,717
2.2
11,762
2.1
4,192
1.7.0.2
4,184
1.9.2.4
1,664
1.9.2.2
772
1.9.4.5
601
1.9.4.3
577
1.9.4.0
564
1.9.3.1
555

Third-Party Technologies

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store. We're tracking 127 different technologies that have 205,915 collective installs on Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
26,202
9,833
8,031
7,406
5,783
4,707

Top-level Domain Distribution

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
53,837
.de
8,480
.co.uk
8,123
.nl
7,364
.com.br
4,362
.it
4,345
.fr
3,356
.com.au
3,254
.dk
2,669
.be
1,790

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.