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The State of Magento in 2021

Updated Nov 26 2021

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

In this report, we'll cover the following essential statistics on Magento usage.

Download a complete list of Magento stores with a paid account.
Create a free account to get a feel for the data we provide.

Magento Growth

At present, there are 163,116 live stores running on the Magento platform.

Here is the historical growth of stores running Magento.

  • Magento stores increased 3.5% quarter-over-quarter in 2021 Q3.
  • Magento stores increased 22% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
3,906
2017 Q2
4,369
2017 Q3
2,846
2017 Q4
2,753
2018 Q1
4,803
2018 Q2
18,756
2018 Q3
5,798
2018 Q4
5,759
2019 Q1
11,089
2019 Q2
6,530
2019 Q3
11,532
2019 Q4
4,653
2020 Q1
5,314
2020 Q2
5,478
2020 Q3
5,353
2020 Q4
8,441
2021 Q1
7,975
2021 Q2
7,099
2021 Q3
5,436
2021 Q4 (to date)
2,727
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 46.5% of Magento stores.
  • Instagram is used by 34.0% of Magento stores.
  • Twitter is used by 21.8% of Magento stores.
Type
Stores
Facebook
75,794
Instagram
55,442
Twitter
35,538
YouTube
28,444
LinkedIn
23,842
Pinterest
14,017
Yelp
1,546
Tiktok
649
Facebook Group
491
Snapchat
227

Contact Information On Magento Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of Magento stores have an email on their website
  • 50% of Magento stores provide a phone number on their website
Type
Stores
Email
86,411
Phone
81,439

Top Categories For Magento Stores

Here is the breakdown of industry verticals for stores on Magento.

  • 11.5% of Magento stores sell Apparel products.
  • 10.1% of Magento stores sell Home & Garden products.
  • 4.4% of Magento stores sell Business & Industrial products.

Top Countries For Magento Stores

Here are the top countries for stores using Magento.

  • 11.1% of Magento stores are in United States
  • 7.6% of Magento stores are in United Kingdom
  • 6.3% of Magento stores are in Germany
  • 5.8% of Magento stores are in Netherlands
Country
Stores
18,187
10,205
9,518
6,062
6,037
4,928
4,245
4,125

With a paid account, stores can also be segmented by region and city.

Top Magento Apps

Magento has a mature partner ecosystem developing apps for their platform. 1,364 different vendors have published 5,731 apps in the Magento App Store.

Here are the top Magento apps, ordered by number of installs, across all stores.

  • 8.6% of Magento stores have installed the Improved Layered Navigation Magento app.
  • 3.1% of Magento stores have installed the AJAX Cart Pro Magento app.
  • 1.5% of Magento stores have installed the Yotpo Reviews Magento app.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 24,761 installs for 13 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Magento Stores

Here is the breakdown of Magento stores by the number of employees.

  • 2.4% of Magento stores have 1 - 9 employees.
  • 1.6% of Magento stores have 10 - 24 employees.
  • 1.2% of Magento stores have 25 - 49 employees.
Employees
Stores
1 - 9
3,957
10 - 24
2,583
25 - 49
1,971
50 - 99
1,527
100 - 249
1,387
250 - 999
1,063
1000 - 4999
347
5000+
218

Number Of Products Sold For Magento Stores

Here is the breakdown of Magento stores by the number of products that they sell.

  • 12.7% of Magento stores sell 250 - 999 different products.
  • 8.8% of Magento stores sell 1000 - 4999 different products.
  • 6.8% of Magento stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
6,563
10 - 24
2,809
25 - 49
4,471
50 - 99
2,063
100 - 249
11,084
250 - 999
20,700
1000 - 4999
14,321
5000 - 9999
4,244
10000 - 24999
3,676
25000 - 99999
1,505

Top Technologies on Magento Stores

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 297 different technologies that have 373,333 collective installs on Magento stores.

  • Google Tag Manager is used by 35.6% of Magento stores.
  • Google Analytics is used by 25.1% of Magento stores.
  • Facebook Pixel is used by 20.0% of Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
29,084
16,675
12,385

Top Shipping Carriers Used By Magento Stores

  • UPS is used by 9.3% of Magento stores.
  • Fedex is used by 3.8% of Magento stores.
  • USPS is used by 3.4% of Magento stores.

Here are the top 10 shipping carriers across all Magento stores.

Shipping Carrier
Stores
UPS
15,108
Fedex
6,244
USPS
5,598
Royal Mail
3,437
Australia Post
1,232
DHL
1,163
Correios
717
Canada Post
607
Correos
511
PostNord
471

Magento Store Top-level Domain Distribution

.com is the most popular top-level domain for Magento stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 44.8% of Magento stores have a .com domain.
  • 5.4% of Magento stores have a .de domain.
  • 5.4% of Magento stores have a .co.uk domain.
Top-level Domain
Stores
.com
73,116
.de
8,869
.co.uk
8,837
.nl
7,663
.com.br
5,694
.it
4,523
.com.au
3,704
.fr
3,346
.dk
2,778
.net
2,558

Top Magento Stores

Here are the top stores, powered by Magento, ordered by store rank.

Name
Domain
Rank
Created
Mytheresa
57
2017/01/27
PrettyLittleThing
129
2016/12/30
Cricut Home
188
2019/02/01
Missguided
194
2020/07/31
Missguided US
267
2016/12/30

New Magento Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Shop Youngevity
103,663
2021/11/26
TM Shop Online PerĂº
110,082
2021/11/26
Isadora Shop Online PerĂº
110,836
2021/11/26
use-IP Ltd
111,417
2021/11/26
Foto De Giuli Marco
116,281
2021/11/26

Stores Switching to Magento From Other Platforms

Over the last 90 days, Magento has taken 7,952 merchants from competitive ecommerce platforms.

Platform
Stores
7,263
222
34

Here are the top stores that have switched to Magento from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Philips Hue
366
Custom Cart
2021/10/08
Funimation
396
Custom Cart
2021/10/13
Dollar General
488
Custom Cart
2021/10/14
CJdropshipping
560
Custom Cart
2021/10/14
Withings
632
Custom Cart
2021/10/14

Stores Switching from Magento To Other Platforms

Over the last 90 days, Magento has lost 2,428 merchants to competitive platforms.

Here are the top Magento stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Rogue Fitness USA
898
Custom Cart
2021/10/23
LoveCrafts
1,255
Custom Cart
2021/11/14
Goedeker's
1,804
Custom Cart
2021/11/02
UNice.com
2,153
Custom Cart
2021/11/26
Toolbarn.com
2,436
Shopify
2021/11/05

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Magento stores, create a free account and have a look for yourself.