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The State of Magento in 2024

Updated Apr 19 2024

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

In this report, we'll cover the following essential statistics on Magento usage.

Download a complete list of Magento stores with a paid account.
Create a free account to get a feel for the data we provide.

Magento Growth

At present, there are 145,661 live stores running on the Magento platform.

Here is the historical growth of stores running Magento.

  • Magento stores increased 5.5% quarter-over-quarter in 2024 Q1.
  • Magento stores increased 27% year-over-year in 2024 Q1.
Quarter
Active Stores
2019 Q3
120,737
2019 Q4
125,730
2020 Q1
135,288
2020 Q2
129,057
2020 Q3
134,842
2020 Q4
143,343
2021 Q1
148,300
2021 Q2
155,594
2021 Q3
156,102
2021 Q4
161,970
2022 Q1
158,336
2022 Q2
158,589
2022 Q3
163,435
2022 Q4
163,714
2023 Q1
156,224
2023 Q2
154,560
2023 Q3
151,845
2023 Q4
147,509
2024 Q1
145,476
2024 Q2 (to date)
145,661
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Magento store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Magento Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 44.0% of Magento stores.
  • Instagram is used by 36.0% of Magento stores.
  • YouTube is used by 18.6% of Magento stores.
Type
Stores
Facebook
64,051
Instagram
52,387
YouTube
27,112
Twitter
26,755
LinkedIn
26,540
Pinterest
10,962
WhatsApp
5,495
Tiktok
3,870
Yelp
1,234
Facebook Group
519
Snapchat
207

Contact Information On Magento Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 61% of Magento stores provide a phone number on their website
  • 50% of Magento stores have an email on their website
Type
Stores
Phone
88,502
Email
72,663

Top Categories For Magento Stores

Here is the breakdown of industry verticals for stores on Magento.

  • 9.4% of Magento stores sell Home & Garden products.
  • 6.7% of Magento stores sell Apparel products.
  • 5.1% of Magento stores sell Business & Industrial products.

Top Countries For Magento Stores

Here are the top countries for stores using Magento.

  • 12.9% of Magento stores are in United States
  • 6.6% of Magento stores are in United Kingdom
  • 6.1% of Magento stores are in Germany
  • 5.4% of Magento stores are in Netherlands
Country
Stores
18,821
8,883
7,846
4,648
4,546
4,513
3,864
3,671

With a paid account, stores can also be segmented by region and city.

Top Magento Apps

Magento has a mature partner ecosystem developing apps for their platform. 1,364 different vendors have published 5,731 apps in the Magento App Store.

Here are the top Magento apps, ordered by number of installs, across all stores.

  • 10.5% of Magento stores have installed the Improved Layered Navigation Magento app.
  • 3.6% of Magento stores have installed the AJAX Cart Pro Magento app.
  • 1.4% of Magento stores have installed the Yotpo Reviews Magento app.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 24,271 installs for 12 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Magento Stores

Here is the breakdown of Magento stores by the number of employees.

  • 86.4% of Magento stores have Unknown employees.
  • 4.3% of Magento stores have 1 - 9 employees.
  • 2.2% of Magento stores have 10 - 24 employees.
Employees
Stores
Unknown
125,806
1 - 9
6,231
10 - 24
3,158
25 - 49
2,705
50 - 99
1,989
100 - 249
2,663
250 - 999
1,756
1000 - 4999
774
5000+
579

Number Of Products Sold For Magento Stores

Here is the breakdown of Magento stores by the number of products that they sell.

  • 17.9% of Magento stores sell 1 - 9 different products.
  • 17.2% of Magento stores sell 250 - 999 different products.
  • 11.5% of Magento stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
26,145
10 - 24
6,993
25 - 49
9,078
50 - 99
3,512
100 - 249
16,810
250 - 999
25,092
1000 - 4999
16,057
5000 - 9999
4,828
10000 - 24999
4,352
25000 - 99999
2,115

Top Technologies on Magento Stores

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 554 different technologies that have 872,448 collective installs on Magento stores.

  • Google Tag Manager is used by 52.3% of Magento stores.
  • Google Adsense is used by 48.5% of Magento stores.
  • reCAPTCHA is used by 36.5% of Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
53,142
39,216
38,785
30,001

Top Shipping Carriers Used By Magento Stores

  • UPS is used by 7.1% of Magento stores.
  • Fedex is used by 4.7% of Magento stores.
  • USPS is used by 3.9% of Magento stores.

Here are the top 10 shipping carriers across all Magento stores.

Shipping Carrier
Stores
UPS
10,398
Fedex
6,877
USPS
5,688
Royal Mail
3,086
DHL
1,241
Australia Post
1,092
Correios
724
PostNord
614
Canada Post
583
Correos
563

Magento Store Top-level Domain Distribution

.com is the most popular top-level domain for Magento stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 43.9% of Magento stores have a .com domain.
  • 5.3% of Magento stores have a .de domain.
  • 4.4% of Magento stores have a .co.uk domain.
Top-level Domain
Stores
.com
63,992
.de
7,763
.co.uk
6,401
.nl
6,097
.com.br
4,268
.it
3,578
.com.au
2,652
.fr
2,644
.net
2,536
.dk
1,742

Top Magento Stores

Here are the top stores, powered by Magento, ordered by store rank.

Name
Domain
Rank
Created
Delish.com
59
2016/12/30
Dollar General
73
2019/03/08
DIOR
101
2016/12/30
The Kitchn
107
2020/08/14
MSNBC News
114
2016/12/30

New Magento Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Peterborough Mitsubishi
786,040
2024/04/19
Prefumo
797,355
2024/04/19
K├╝chentime
1,308,291
2024/04/19
Vibe A Salon Collective
2,508,374
2024/04/19
Sklep z winem
2,931,492
2024/04/19

Stores Switching to Magento From Other Platforms

Over the last 90 days, Magento has taken 1,196 merchants from competitive ecommerce platforms.

Platform
Stores
105
17
15

Here are the top stores that have switched to Magento from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
DIOR
101
Custom Cart
2024/04/19
Hanes
590
Custom Cart
2024/04/19
Dover Saddlery
2,098
Custom Cart
2024/04/02
Trendhim.com
2,285
Custom Cart
2024/04/10
LouiseM
3,199
Custom Cart
2024/02/07

Stores Switching from Magento To Other Platforms

Over the last 90 days, Magento has lost 2,280 merchants to competitive platforms.

Here are the top Magento stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Lacoste Switzerland
241
Salesforce Commerce Cloud
2024/04/16
H Mart
384
VTEX
2024/03/19
True Value Hardware
549
WooCommerce
2024/04/02
Topps Official
662
Custom Cart
2024/03/28
Longines®
668
Custom Cart
2024/04/19

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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