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The State of Magento in 2022

Updated Sep 30 2022

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

In this report, we'll cover the following essential statistics on Magento usage.

Download a complete list of Magento stores with a paid account.
Create a free account to get a feel for the data we provide.

Magento Growth

At present, there are 163,241 live stores running on the Magento platform.

Here is the historical growth of stores running Magento.

  • Magento stores increased 3.3% quarter-over-quarter in 2022 Q2.
  • Magento stores increased 12% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
3,443
2017 Q2
4,003
2017 Q3
2,533
2017 Q4
2,514
2018 Q1
4,211
2018 Q2
15,522
2018 Q3
4,946
2018 Q4
4,966
2019 Q1
9,170
2019 Q2
5,753
2019 Q3
9,710
2019 Q4
4,184
2020 Q1
4,743
2020 Q2
5,038
2020 Q3
4,757
2020 Q4
7,402
2021 Q1
7,785
2021 Q2
6,794
2021 Q3
4,521
2021 Q4
4,142
2022 Q1
3,378
2022 Q2
4,915
2022 Q3 (to date)
9,040
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 45.9% of Magento stores.
  • Instagram is used by 35.4% of Magento stores.
  • Twitter is used by 20.8% of Magento stores.
Type
Stores
Facebook
74,847
Instagram
57,832
Twitter
34,008
YouTube
29,190
LinkedIn
26,182
Pinterest
13,768
Yelp
2,776
Tiktok
1,771
Facebook Group
658
Snapchat
208

Contact Information On Magento Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of Magento stores provide a phone number on their website
  • 53% of Magento stores have an email on their website
Type
Stores
Phone
102,228
Email
86,055

Top Categories For Magento Stores

Here is the breakdown of industry verticals for stores on Magento.

  • 10.8% of Magento stores sell Home & Garden products.
  • 9.9% of Magento stores sell Apparel products.
  • 4.9% of Magento stores sell Business & Industrial products.

Top Countries For Magento Stores

Here are the top countries for stores using Magento.

  • 13.2% of Magento stores are in United States
  • 7.3% of Magento stores are in United Kingdom
  • 6.1% of Magento stores are in Germany
  • 5.3% of Magento stores are in Netherlands
Country
Stores
21,530
9,948
8,664
5,308
5,306
4,636
4,268
4,033

With a paid account, stores can also be segmented by region and city.

Top Magento Apps

Magento has a mature partner ecosystem developing apps for their platform. 1,364 different vendors have published 5,731 apps in the Magento App Store.

Here are the top Magento apps, ordered by number of installs, across all stores.

  • 9.2% of Magento stores have installed the Improved Layered Navigation Magento app.
  • 2.8% of Magento stores have installed the AJAX Cart Pro Magento app.
  • 1.5% of Magento stores have installed the Yotpo Reviews Magento app.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 24,517 installs for 13 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Magento Stores

Here is the breakdown of Magento stores by the number of employees.

  • 3.7% of Magento stores have 1 - 9 employees.
  • 2.0% of Magento stores have 10 - 24 employees.
  • 1.4% of Magento stores have 25 - 49 employees.
Employees
Stores
1 - 9
5,963
10 - 24
3,251
25 - 49
2,298
50 - 99
2,028
100 - 249
2,061
250 - 999
2,002
1000 - 4999
772
5000+
331

Number Of Products Sold For Magento Stores

Here is the breakdown of Magento stores by the number of products that they sell.

  • 20.2% of Magento stores sell 250 - 999 different products.
  • 16.4% of Magento stores sell 1 - 9 different products.
  • 13.6% of Magento stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
26,832
10 - 24
8,739
25 - 49
11,216
50 - 99
4,430
100 - 249
22,177
250 - 999
33,041
1000 - 4999
19,357
5000 - 9999
5,639
10000 - 24999
5,162
25000 - 99999
2,344

Top Technologies on Magento Stores

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 387 different technologies that have 555,539 collective installs on Magento stores.

  • Google Tag Manager is used by 44.5% of Magento stores.
  • Google Analytics is used by 42.1% of Magento stores.
  • Facebook Pixel is used by 26.5% of Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
27,893
17,609

Top Shipping Carriers Used By Magento Stores

  • UPS is used by 6.6% of Magento stores.
  • Fedex is used by 4.2% of Magento stores.
  • USPS is used by 3.5% of Magento stores.

Here are the top 10 shipping carriers across all Magento stores.

Shipping Carrier
Stores
UPS
10,794
Fedex
6,925
USPS
5,654
Royal Mail
3,342
DHL
1,438
Australia Post
1,203
Correios
806
Canada Post
646
Correos
630
DPD
473

Magento Store Top-level Domain Distribution

.com is the most popular top-level domain for Magento stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 46.4% of Magento stores have a .com domain.
  • 5.3% of Magento stores have a .de domain.
  • 4.9% of Magento stores have a .co.uk domain.
Top-level Domain
Stores
.com
75,717
.de
8,656
.co.uk
7,981
.nl
6,929
.com.br
4,983
.it
3,994
.com.au
3,363
.net
3,252
.fr
2,805
.dk
1,913

Top Magento Stores

Here are the top stores, powered by Magento, ordered by store rank.

Name
Domain
Rank
Created
Good Housekeeping
31
2016/12/30
Delish.com
41
2016/12/30
ELLE
43
2016/12/30
Droga Raia
45
2018/10/19
Harper's BAZAAR
51
2016/12/30

New Magento Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Learning Express Toys
104,103
2022/09/30
Sonoma Lavender
106,768
2022/09/30
Havan
119,304
2022/09/30
Do it Best Corp.
123,260
2022/09/30
John Paul Mitchell Systems
124,893
2022/09/30

Stores Switching to Magento From Other Platforms

Over the last 90 days, Magento has taken 2,056 merchants from competitive ecommerce platforms.

Platform
Stores
1,452
129
42
17
12

Here are the top stores that have switched to Magento from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Bouygues Telecom
489
Custom Cart
2022/07/13
Barcodes, Inc.
1,836
Custom Cart
2022/09/19
AppSumo
1,935
Shopify
2022/09/28
Galco
2,066
Custom Cart
2022/08/10
Super Bright LEDs
2,644
Custom Cart
2022/08/11

Stores Switching from Magento To Other Platforms

Over the last 90 days, Magento has lost 2,391 merchants to competitive platforms.

Here are the top Magento stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Drogasil
258
Linx Commerce
2022/09/26
IKEA 香港及澳門
587
Custom Cart
2022/09/29
IL MAKIAGE
1,683
Custom Cart
2022/08/24
FlexiSpot
2,898
Custom Cart
2022/09/28
The Kooples
2,910
Salesforce Commerce Cloud
2022/09/15

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Magento stores, create a free account and have a look for yourself.