The State of Magento
Magento is an open-source e-commerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.
Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 128,770 live stores running on the Magento platform.
Quarterly Growth
Here is the quarter-over-quarter growth of stores running Magento.
Cumulative Stores by Quarter
It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.
Top Stores
Here are the top stores, powered by Magento, ordered by worldwide store rank.
New Stores
Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.
Top Magento Apps
Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,370 different vendors have published 5,596 apps in the Magento App Store.
Here are the top 9 apps, ordered by number of installs, across all Magento stores.
This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 16,064 installs for 9 different apps.
With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.
Category Breakdown
Here are the top 20 industry verticals for stores on Magento.
Country Breakdown
The largest part of Magento's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.
Social Media and Contact Info
Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.
Email remains an extremely popular communication channel with the majority of Magento stores providing an email address for customer communication.
Perhaps most surprisingly, a strong majority of Magento stores provide a phone number. This is more than double the rate of Shopify stores.
Top-level Domain Distribution
The vast majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.
That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.
Get more insights on Magento stores
Our search interface is easy to use and helps you find the Magento stores that are relevant to you.
You can segment stores on a variety of dimensions:
- Social Media accounts
- Email address
- Phone numbers
- Country
- Third-party technologies
- Creation date
- Platform
- Top-level domains
- Domain state
- Domain type
For more insights on Magento stores, create a free account and have a look for yourself.