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The State of Magento

Magento is an open-source ecommerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 145,195 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

Quarter
New Active Stores
2017 Q1
3,974
2017 Q2
4,237
2017 Q3
2,867
2017 Q4
2,699
2018 Q1
5,043
2018 Q2
19,701
2018 Q3
5,953
2018 Q4
6,050
2019 Q1
10,853
2019 Q2
6,401
2019 Q3
12,447
2019 Q4
4,696
2020 Q1
5,219
2020 Q2
5,483
2020 Q3
5,519
2020 Q4
7,744
2021 Q1
4,448
2021 Q2 (to date)
252
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

Name
Domain
Rank
Created
Zumiez
8
2016/12/30
Mytheresa
10
2017/01/27
PrettyLittleThing
37
2016/12/30
Cricut Home
50
2019/02/01
OREO
58
2020/10/30

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fabric Images, Inc.
15,795
2021/04/16
Everyshop
65,698
2021/04/16
PrettyLittleThing QA
161,130
2021/04/16
www.greenaconsultants.com
232,410
2021/04/16
HRWebAdvisor
363,835
2021/04/16

Platform Wins

Over the last 90 days, Magento has taken 304 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Wheel Pros
1,276
WooCommerce
2021/02/25
ilgm.com
2,626
Shopify
2021/02/12
MyTek.tn
3,104
PrestaShop
2021/03/04
BodyGuardz®
3,771
Salesforce Commerce Cloud
2021/02/04
Allen Company
10,188
WooCommerce
2021/01/20

Platform Losses

Over the last 90 days, Magento has lost 1,552 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
PEDRO US
832
Salesforce Commerce Cloud
2021/01/26
Styles For Less
1,604
Shopify
2021/03/28
Cariloha
1,644
BigCommerce
2021/03/28
J SELECT
1,731
Shopify
2021/04/11
Artistic Tile
1,822
Shopify
2021/01/30

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,364 different vendors have published 5,732 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 22,807 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Employee Breakdown

Here is the breakdown of Magento stores by the number of employees.

Employees
Stores
1 - 9
2,414
10 - 24
1,546
25 - 49
1,158
50 - 99
929
100 - 249
884
250 - 999
801
1000 - 4999
217
5000+
110

Country Breakdown

Unlike other platforms that are dominant in specific regions, Magento seems to be relatively popular in both North America and Europe.

Country
Stores
None
30,230
17,242
10,069
9,498
5,933
5,774
4,839
4,087
3,389

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel.

Type
Stores
Percent
Email
79,084
54%
Facebook
69,031
47%
Phone
58,089
40%
Instagram
48,121
33%
Twitter
33,551
23%
YouTube
25,443
17%
LinkedIn
17,098
11%
Pinterest
13,076
9%
Facebook Group
350
0%
Snapchat
220
0%

Version Breakdown

Since Magento is self-hosted, merchants are not always running the latest version of Magento. While we can't reliably detect the version of Magento running on all stores, here are the top 10 versions that we are able to detect.

Version
Stores
2.3
34,170
2.2
12,475
2.1
4,224
1.7.0.2
4,087
2.4
4,030
1.9.2.4
1,708
1.9.4.5
1,271
1.9.2.2
792
1.9.4.0
605
1.9.3.8
589

Third-Party Technologies

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store. We're tracking 212 different technologies that have 263,603 collective installs on Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
27,851
13,780
11,056
8,891
7,502

Top-level Domain Distribution

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
62,742
.co.uk
8,700
.de
8,688
.nl
7,674
.com.br
5,423
.it
4,159
.com.au
3,598
.fr
3,439
.dk
2,789
.be
1,918

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.