The State of Magento

Magento is an open-source e-commerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 129,969 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

Quarter
New Active Stores
2017 Q1
4,196
2017 Q2
4,289
2017 Q3
3,043
2017 Q4
2,630
2018 Q1
5,148
2018 Q2
20,682
2018 Q3
5,949
2018 Q4
6,061
2019 Q1
11,914
2019 Q2
5,260
2019 Q3
17,706
2019 Q4
3,805
2020 Q1
4,251
2020 Q2 (to date)
1,755
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

Name
Domain
Rank
Created
PrettyLittleThing
2
2016/12/30
Zumiez
3
2016/12/30
Mytheresa
5
2017/01/27
Grifo210.com
8
2018/04/27
Pretavoir
9
2018/10/19

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
PUR
6,740
2020/05/29
Dickies
42,715
2020/05/29
VTM Machines
58,165
2020/05/29
E8bbag
80,519
2020/05/29
Petz.com.tr
83,072
2020/05/29

Platform Wins

Over the last 90 days, Magento has taken 321 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Avenue Stores, LLC
877
Salesforce Commerce Cloud
2020/05/29
Teknostore
3,102
Shopify
2020/05/29
Spectrum Boutique
3,985
WooCommerce
2020/04/22
John Paul Mitchell Systems
4,084
Big Commerce
2020/03/14
Home page
6,887
WooCommerce
2020/05/19

Platform Losses

Over the last 90 days, Magento has lost 1,222 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Showpo
373
Salesforce Commerce Cloud
2020/04/03
De Beers Jewellers
817
Salesforce Commerce Cloud
2020/04/25
Ortoweb
1,148
PrestaShop
2020/03/19
Hubble Connected
2,284
Shopify
2020/03/16
RoomMates Decor
2,347
Shopify
2020/05/01

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,364 different vendors have published 5,732 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 18,555 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Employee Breakdown

Here is the breakdown of Magento stores by the number of employees.

Employees
Stores
1 - 9
802
10 - 24
1,175
25 - 49
918
50 - 99
659
100 - 249
565
250 - 999
549
1000 - 4999
111
5000+
18

Country Breakdown

Unlike other platforms that are dominant in specific regions, Magento seems to be relatively popular in both North America and Europe.

Country
Stores
None
24,900
14,679
10,172
9,225
6,054
4,877
4,671
3,824
3,001

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of Magento stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of Magento stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
72,833
56%
Facebook
63,184
48%
Phone
52,271
40%
Instagram
41,373
31%
Twitter
35,839
27%
YouTube
23,830
18%
Pinterest
13,234
10%
LinkedIn
12,718
9%
Snapchat
238
0%

Version Breakdown

Since Magento is self-hosted, merchants are not always running the latest version of Magento. While we can't reliably detect the version of Magento running on all stores, here are the top 10 versions that we are able to detect.

Version
Stores
2.3
15,927
2.2
11,559
1.7.0.2
4,327
2.1
4,179
1.9.2.4
1,721
1.9.2.2
795
1.9.2.1
639
1.9.4.3
609
1.9.4.0
591
1.9.3.2
572

Third-Party Technologies

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store. We're tracking 118 different technologies that have 209,354 collective installs on Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
26,464
9,854
8,440
7,280
5,809
4,697

Top-level Domain Distribution

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
53,734
.de
8,666
.co.uk
8,422
.nl
7,612
.com.br
4,415
.it
4,246
.com.au
3,389
.fr
3,250
.dk
2,684
.be
1,796

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.