The State of Magento

Magento is an open-source e-commerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 129,969 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Platform Wins

Over the last 90 days, Magento has taken 321 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Platform Losses

Over the last 90 days, Magento has lost 1,222 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,364 different vendors have published 5,732 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 18,555 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Employee Breakdown

Here is the breakdown of Magento stores by the number of employees.

Country Breakdown

Unlike other platforms that are dominant in specific regions, Magento seems to be relatively popular in both North America and Europe.

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of Magento stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of Magento stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Version Breakdown

Since Magento is self-hosted, merchants are not always running the latest version of Magento. While we can't reliably detect the version of Magento running on all stores, here are the top 10 versions that we are able to detect.

Third-Party Technologies

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store. We're tracking 118 different technologies that have 209,354 collective installs on Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Top-level Domain Distribution

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain state
• Domain type

Filter on stores with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.