The State of Magento

Magento is an open-source e-commerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 128,770 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

Quarter
New Active Stores
2017 Q1
4,534
2017 Q2
4,552
2017 Q3
3,243
2017 Q4
2,807
2018 Q1
5,661
2018 Q2
21,558
2018 Q3
6,254
2018 Q4
6,449
2019 Q1
11,243
2019 Q2
5,690
2019 Q3
20,840
2019 Q4 (to date)
1,338

Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

Name
Domain
Rank
Created
www.prettylittlething.com
2
2016/12/30
Cricut Home
5
2019/02/01
Zumiez
6
2016/12/30
Mytheresa
7
2017/01/27
www.dollskill.com
8
2019/08/16

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Digital License
13,354
2019/11/08
DK TODAY (ดวงกมลสมัย)
35,173
2019/11/08
Home page
44,640
2019/11/08
www.partexfurniture.com
93,854
2019/11/08
vitamin68.com
103,603
2019/11/08

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,370 different vendors have published 5,596 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 16,064 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Country Breakdown

The largest part of Magento's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
24,593
15,390
10,452
9,472
5,818
4,460
4,401
4,086
2,534

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of Magento stores providing an email address for customer communication.

Perhaps most surprisingly, a strong majority of Magento stores provide a phone number. This is more than double the rate of Shopify stores.

Type
Stores
Percent
Email
85,427
66%
Facebook
64,079
49%
Phone
55,403
43%
Instagram
40,520
31%
Twitter
38,383
29%
YouTube
21,817
16%
Pinterest
14,085
10%
LinkedIn
8,627
6%
Snapchat
288
0%

Top-level Domain Distribution

The vast majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
53,420
.co.uk
9,215
.de
8,908
.nl
7,875
.com.br
4,127
.it
4,095
.com.au
3,643
.fr
3,296
.dk
2,009
.be
1,777

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Domains with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.