The State of Magento

Magento is an open-source e-commerce platform that allows merchants to customize the entire shopping experience. The company behind Magento was acquired by Adobe in May 2018. Adobe provides a hosted version of Magento (called Magento Commerce Cloud) but you can also host your Magento store on a variety of other platforms or even on your own servers.

Because Magento hosting is decentralized, it is a little more difficult to identify all merchants using Magento. At present, we are aware of 136,518 live stores running on the Magento platform.

Quarterly Growth

Here is the quarter-over-quarter growth of stores running Magento.

Quarter
New Active Stores
2017 Q1
4,039
2017 Q2
4,195
2017 Q3
2,887
2017 Q4
2,541
2018 Q1
5,119
2018 Q2
19,901
2018 Q3
5,839
2018 Q4
6,113
2019 Q1
11,733
2019 Q2
5,763
2019 Q3
16,313
2019 Q4
4,808
2020 Q1
5,309
2020 Q2
3,706
2020 Q3
4,442
2020 Q4 (to date)
1,665
Cumulative Stores by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Magento, ordered by worldwide store rank.

Name
Domain
Rank
Created
Zumiez
2
2016/12/30
Grifo210 Store
3
2016/12/30
Mytheresa
4
2017/01/27
Jarir Bookstore
8
2016/12/30
PrettyLittleThing
14
2016/12/30

New Stores

Magento continues to add high-ranking stores every week. Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.upsbatterycenter.com
7,418
2020/10/16
www.memoky.com
7,819
2020/10/16
The Range Hood Store
9,464
2020/10/16
www.canvasndecor.ca
11,629
2020/10/16
Skycostume.com
11,924
2020/10/16

Platform Wins

Over the last 90 days, Magento has taken 333 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
فروشگاه آترین کالا
3,194
PrestaShop
2020/09/03
HALO® Sleep Official Site
3,691
Big Commerce
2020/09/16
www.jordane.com
10,613
Shopify
2020/10/14
Ronbow
10,947
Shopify
2020/10/08
NOHOW
17,067
Shopify
2020/10/14

Platform Losses

Over the last 90 days, Magento has lost 1,064 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
simplehuman
390
Shopify
2020/08/08
Case-Mate
698
Shopify
2020/07/29
YCMC
776
Shopify
2020/09/30
National Book Store
1,334
PrestaShop
2020/07/31
Yogamatters
1,392
Shopify
2020/10/06

Top Magento Apps

Magento has done a phenomenal job creating a robust partner ecosystem for their platform. 1,364 different vendors have published 5,732 apps in the Magento App Store.

Here are the top 9 apps, ordered by number of installs, across all Magento stores.

This list is not representative of all Magento apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 19,036 installs for 9 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps.

Category Breakdown

Here are the top 20 industry verticals for stores on Magento.

Employee Breakdown

Here is the breakdown of Magento stores by the number of employees.

Employees
Stores
1 - 9
1,687
10 - 24
1,172
25 - 49
913
50 - 99
671
100 - 249
660
250 - 999
623
1000 - 4999
128
5000+
20

Country Breakdown

Unlike other platforms that are dominant in specific regions, Magento seems to be relatively popular in both North America and Europe.

Country
Stores
None
28,103
16,629
9,969
9,238
6,236
4,942
4,718
3,866
3,013

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Magento install base, with Facebook especially showing quite strongly.

Email remains an extremely popular communication channel with the majority of Magento stores providing an email address for customer communication.

Perhaps most surprisingly, almost 40% of Magento stores provide a phone number. This is significantly more than merchants on the Shopify platform.

Type
Stores
Percent
Email
73,880
54%
Facebook
64,723
47%
Phone
55,229
40%
Instagram
44,097
32%
YouTube
24,195
17%
Twitter
20,587
15%
LinkedIn
14,200
10%
Pinterest
13,106
9%
Snapchat
237
0%
Tiktok
78
0%

Version Breakdown

Since Magento is self-hosted, merchants are not always running the latest version of Magento. While we can't reliably detect the version of Magento running on all stores, here are the top 10 versions that we are able to detect.

Version
Stores
2.3
26,204
2.2
13,454
2.1
4,807
1.7.0.2
4,066
1.9.2.4
1,630
1.9.4.5
830
1.9.2.2
786
1.9.4.3
558
1.9.4.0
538
1.9.3.1
525

Third-Party Technologies

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store. We're tracking 149 different technologies that have 215,726 collective installs on Magento stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
26,394
11,165
8,041
7,898
5,945
4,920

Top-level Domain Distribution

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
58,545
.de
8,549
.co.uk
8,455
.nl
7,554
.com.br
4,480
.it
4,430
.com.au
3,421
.fr
3,395
.dk
2,693
.be
1,835

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Magento stores, create a free account and have a look for yourself.