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The State of BigCommerce in 2025

Updated Aug 8 2025

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

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BigCommerce Growth

At present, there are 40,929 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores decreased -0.8% quarter-over-quarter in 2025 Q2.
  • BigCommerce stores decreased -6% year-over-year in 2025 Q2.
Quarter
Active Stores
2019 Q1
43,408
2019 Q2
42,950
2019 Q3
43,984
2019 Q4
48,231
2020 Q1
46,636
2020 Q2
45,641
2020 Q3
46,617
2020 Q4
46,997
2021 Q1
47,435
2021 Q2
47,711
2021 Q3
47,855
2021 Q4
48,202
2022 Q1
48,050
2022 Q2
46,376
2022 Q3
47,783
2022 Q4
46,650
2023 Q1
47,112
2023 Q2
47,677
2023 Q3
45,941
2023 Q4
45,294
2024 Q1
44,340
2024 Q2
43,910
2024 Q3
43,063
2024 Q4
42,539
2025 Q1
42,033
2025 Q2
41,271
2025 Q3 (to date)
40,929
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305,00010,00015,00020,00025,00030,00035,00040,00045,00050,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 36.2% of BigCommerce stores.
  • Instagram is used by 33.6% of BigCommerce stores.
  • YouTube is used by 17.3% of BigCommerce stores.
Type
Stores
Facebook
14,805
Instagram
13,740
YouTube
7,079
LinkedIn
6,957
Twitter
6,900
Pinterest
4,149
Tiktok
1,137
Facebook Group
290
WhatsApp
192
Yelp
123
Soundcloud
18
Snapchat
9
Discord
5

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 68% of BigCommerce stores provide a phone number on their website
  • 53% of BigCommerce stores have an email on their website
Type
Stores
Phone
27,657
Email
21,604

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 16.8% of BigCommerce stores sell Home & Garden products.
  • 13.9% of BigCommerce stores sell Apparel products.
  • 7.7% of BigCommerce stores sell Autos & Vehicles products.
Home & GardenApparelAutos & VehiclesSportsBusiness & IndustrialFood & DrinkBeauty & FitnessHealthComputersPeople & SocietyToys & HobbiesArts & EntertainmentConsumer ElectronicsGifts & Special EventsPets & Animals

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 67.4% of BigCommerce stores are in United States
  • 6.4% of BigCommerce stores are in United Kingdom
  • 6.1% of BigCommerce stores are in Australia
  • 3.5% of BigCommerce stores are in Canada
Country
Stores
27,566
2,515
1,445
170
152
136
United StatesUnited KingdomAustraliaCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 85.1% of BigCommerce stores have Unknown employees.
  • 7.7% of BigCommerce stores have 1 - 9 employees.
  • 2.7% of BigCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
34,839
1 - 9
3,146
10 - 24
1,111
25 - 49
513
50 - 99
398
100 - 249
440
250 - 999
259
1000 - 4999
139
5000+
84
Unknown1 - 910 - 24

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 20.3% of BigCommerce stores sell 1 - 9 different products.
  • 14.5% of BigCommerce stores sell 100 - 249 different products.
  • 14.3% of BigCommerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
8,317
10 - 24
3,254
25 - 49
3,930
50 - 99
1,091
100 - 249
5,932
250 - 999
5,870
1000 - 4999
2,504
5000 - 9999
688
10000 - 24999
590
25000 - 99999
416
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on BigCommerce Stores

We're tracking 589 different technologies that have 270,413 collective installs on BigCommerce stores.

  • Cloudflare is used by 93.3% of BigCommerce stores.
  • reCAPTCHA is used by 71.6% of BigCommerce stores.
  • Google Analytics is used by 50.4% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 19.4% of BigCommerce stores.
  • UPS is used by 18.6% of BigCommerce stores.
  • Fedex is used by 13.0% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
7,929
UPS
7,593
Fedex
5,302
Australia Post
1,125
Royal Mail
986
Canada Post
561
Purolator
159
DHL
102
New Zealean Post
96
Japan Post
38

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.3% of BigCommerce stores have a .com domain.
  • 4.6% of BigCommerce stores have a .com.au domain.
  • 3.4% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
32,462
.com.au
1,882
.co.uk
1,406
.net
674
.ca
567
.org
483
.co.nz
315
.store
239
.shop
210
.us
201
.com.com.au.co.uk.net

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
199
2021/02/26
GE Appliances
887
2016/12/30
Springfield Armory
1,749
2016/12/30
francesca’s®
2,036
2016/12/30
Oral
2,260
2016/12/30

New BigCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
BEARPAW® Official Site
3,782,828
2025/08/08
mrtodspies.com
3,794,832
2025/08/08
1A Auto
4,114,210
2025/08/08
Loja de Cosméticos Online
6,895,053
2025/08/08
www.thenickchavezbeverlyhills.com
6,897,983
2025/08/08

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 313 merchants from competitive ecommerce platforms.

Custom CartWooCommerceShopifyMagentoWixSquarespace3DCart

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Store Supply Warehouse
7,496
Custom Cart
2025/07/14
to Army Surplus World
8,781
Magento
2025/06/22
Candy Nation
8,980
Magento
2025/06/19
Stealth Cam
11,646
Custom Cart
2025/07/23
GoPowerSports
12,156
Custom Cart
2025/07/07

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 476 merchants to competitive platforms.

ShopifyCustom CartWooCommerceEcwidMagento

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
King Arthur Baking
470
Drupal Commerce
2025/07/19
SNS - SNEAKERSNSTUFF
821
Shopify
2025/08/09
Design Essentials
1,833
Shopify
2025/08/03
IPSY
2,455
Custom Cart
2025/06/02
Try Ecwid!
3,384
Custom Cart
2025/07/07

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BigCommerce stores, create a free account and have a look for yourself.