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The State of BigCommerce in 2022

Updated Dec 2 2022

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

Download a complete list of BigCommerce stores with a paid account.
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BigCommerce Growth

At present, there are 47,195 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores increased 6.8% quarter-over-quarter in 2022 Q3.
  • BigCommerce stores increased 16% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
1,100
2017 Q2
1,233
2017 Q3
711
2017 Q4
1,346
2018 Q1
896
2018 Q2
2,608
2018 Q3
3,323
2018 Q4
1,175
2019 Q1
1,488
2019 Q2
1,061
2019 Q3
1,150
2019 Q4
1,011
2020 Q1
1,012
2020 Q2
1,391
2020 Q3
1,458
2020 Q4
1,455
2021 Q1
1,371
2021 Q2
1,390
2021 Q3
1,479
2021 Q4
1,434
2022 Q1
910
2022 Q2
1,006
2022 Q3
2,923
2022 Q4 (to date)
994
Cumulative Stores by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.2% of BigCommerce stores.
  • Instagram is used by 26.2% of BigCommerce stores.
  • Twitter is used by 14.8% of BigCommerce stores.
Type
Stores
Facebook
14,739
Instagram
12,371
Twitter
6,983
YouTube
5,503
Pinterest
4,618
LinkedIn
4,561
Tiktok
462
Facebook Group
325
Yelp
151
Snapchat
10

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 67% of BigCommerce stores provide a phone number on their website
  • 46% of BigCommerce stores have an email on their website
Type
Stores
Phone
31,503
Email
21,897

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 16.2% of BigCommerce stores sell Home & Garden products.
  • 15.1% of BigCommerce stores sell Apparel products.
  • 6.9% of BigCommerce stores sell Autos & Vehicles products.

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 67.0% of BigCommerce stores are in United States
  • 6.8% of BigCommerce stores are in United Kingdom
  • 6.7% of BigCommerce stores are in Australia
  • 3.4% of BigCommerce stores are in Canada
Country
Stores
31,637
3,180
1,582
152
150
133
115

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 3.9% of BigCommerce stores have 1 - 9 employees.
  • 1.5% of BigCommerce stores have 10 - 24 employees.
  • 0.8% of BigCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
1,842
10 - 24
711
25 - 49
392
50 - 99
230
100 - 249
233
250 - 999
138
1000 - 4999
30
5000+
33

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 23.2% of BigCommerce stores sell 1 - 9 different products.
  • 16.7% of BigCommerce stores sell 100 - 249 different products.
  • 15.3% of BigCommerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
10,929
10 - 24
4,755
25 - 49
5,544
50 - 99
1,518
100 - 249
7,858
250 - 999
7,224
1000 - 4999
2,735
5000 - 9999
671
25000 - 99999
670
250000+
947

Top Technologies on BigCommerce Stores

We're tracking 334 different technologies that have 205,471 collective installs on BigCommerce stores.

  • reCAPTCHA is used by 60.6% of BigCommerce stores.
  • Facebook Pixel is used by 35.9% of BigCommerce stores.
  • Google Tag Manager is used by 35.3% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 17.7% of BigCommerce stores.
  • UPS is used by 15.4% of BigCommerce stores.
  • Fedex is used by 10.3% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
8,370
UPS
7,248
Fedex
4,877
Australia Post
1,293
Royal Mail
1,149
Canada Post
520
DHL
126
Purolator
112
New Zealean Post
96
Fastway
59

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 80.0% of BigCommerce stores have a .com domain.
  • 5.2% of BigCommerce stores have a .com.au domain.
  • 3.8% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
37,760
.com.au
2,449
.co.uk
1,782
.net
835
.ca
665
.org
549
.co.nz
375
.us
238
.co
178
.tk
152

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
GE Appliances
1,213
2016/12/30
OLAY® Official Site
1,462
2016/12/30
Gillette®
1,681
2016/12/30
Amerisleep
1,899
2018/12/07
Oral
2,144
2016/12/30

New BigCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Niyis Wholesale
407,733
2022/12/02
Gildan
418,783
2022/12/02
uny.business.marketplace.nationalgrid.com
947,338
2022/12/02
OneCosmetic
1,732,836
2022/12/02
Atlas Toyota
1,931,231
2022/12/02

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 504 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
TackleDirect
3,026
Yahoo Store
2022/11/14
M&Co
3,633
Salesforce Commerce Cloud
2022/10/03
PickleballCentral.com
5,915
Volusion
2022/10/24
Ragstock Inc
7,256
WooCommerce
2022/11/10
The Fold London
8,092
WooCommerce
2022/11/28

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 514 merchants to competitive platforms.

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
GOREWEAR
5,805
Custom Cart
2022/11/22
Reebok Australia
13,930
Shopify
2022/11/22
Duck Commander
16,799
Shopify
2022/10/03
Big Daddy Unlimited
20,360
Magento
2022/11/22
Superdry
23,734
Shopify
2022/11/22

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BigCommerce stores, create a free account and have a look for yourself.