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The State of BigCommerce in 2025

Updated Mar 14 2025

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

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BigCommerce Growth

At present, there are 42,071 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores decreased -1.1% quarter-over-quarter in 2024 Q4.
  • BigCommerce stores decreased -6% year-over-year in 2024 Q4.
Quarter
Active Stores
2019 Q1
43,408
2019 Q2
42,950
2019 Q3
43,984
2019 Q4
48,231
2020 Q1
46,636
2020 Q2
45,641
2020 Q3
46,617
2020 Q4
46,997
2021 Q1
47,435
2021 Q2
47,711
2021 Q3
47,855
2021 Q4
48,202
2022 Q1
48,050
2022 Q2
46,376
2022 Q3
47,783
2022 Q4
46,650
2023 Q1
47,112
2023 Q2
47,677
2023 Q3
45,941
2023 Q4
45,294
2024 Q1
44,340
2024 Q2
43,910
2024 Q3
43,063
2024 Q4
42,539
2025 Q1 (to date)
42,071
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q105,00010,00015,00020,00025,00030,00035,00040,00045,00050,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 36.0% of BigCommerce stores.
  • Instagram is used by 33.0% of BigCommerce stores.
  • Twitter is used by 17.0% of BigCommerce stores.
Type
Stores
Facebook
15,157
Instagram
13,870
Twitter
7,164
YouTube
7,127
LinkedIn
7,083
Pinterest
4,377
Tiktok
1,030
Facebook Group
305
WhatsApp
162
Yelp
122
Snapchat
10

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 67% of BigCommerce stores provide a phone number on their website
  • 53% of BigCommerce stores have an email on their website
Type
Stores
Phone
28,379
Email
22,191

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 15.4% of BigCommerce stores sell Home & Garden products.
  • 12.7% of BigCommerce stores sell Apparel products.
  • 7.1% of BigCommerce stores sell Autos & Vehicles products.
Home & GardenApparelAutos & VehiclesSportsFood & DrinkBusiness & IndustrialBeauty & FitnessHealthComputersPeople & SocietyToys & HobbiesArts & EntertainmentGifts & Special EventsPets & AnimalsConsumer Electronics

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 67.1% of BigCommerce stores are in United States
  • 6.6% of BigCommerce stores are in United Kingdom
  • 6.2% of BigCommerce stores are in Australia
  • 3.5% of BigCommerce stores are in Canada
Country
Stores
28,224
2,625
1,477
174
171
145
143
United StatesUnited KingdomAustraliaCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 85.1% of BigCommerce stores have Unknown employees.
  • 7.8% of BigCommerce stores have 1 - 9 employees.
  • 2.8% of BigCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
35,806
1 - 9
3,288
10 - 24
1,166
25 - 49
564
50 - 99
410
100 - 249
398
250 - 999
269
1000 - 4999
131
5000+
39
Unknown1 - 910 - 24

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 23.0% of BigCommerce stores sell 1 - 9 different products.
  • 14.4% of BigCommerce stores sell 250 - 999 different products.
  • 14.2% of BigCommerce stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
9,662
10 - 24
2,858
25 - 49
4,272
50 - 99
1,119
100 - 249
5,992
250 - 999
6,078
1000 - 4999
2,978
5000 - 9999
829
10000 - 24999
780
25000 - 99999
492
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on BigCommerce Stores

We're tracking 554 different technologies that have 263,554 collective installs on BigCommerce stores.

  • Cloudflare is used by 92.7% of BigCommerce stores.
  • reCAPTCHA is used by 71.4% of BigCommerce stores.
  • Google Tag Manager is used by 49.7% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 19.3% of BigCommerce stores.
  • UPS is used by 18.2% of BigCommerce stores.
  • Fedex is used by 12.4% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
8,125
UPS
7,645
Fedex
5,223
Australia Post
1,151
Royal Mail
1,069
Canada Post
557
Purolator
149
DHL
107
New Zealean Post
99
Japan Post
36

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.3% of BigCommerce stores have a .com domain.
  • 4.6% of BigCommerce stores have a .com.au domain.
  • 3.6% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
33,377
.com.au
1,954
.co.uk
1,514
.net
700
.ca
576
.org
489
.co.nz
330
.store
276
.us
211
.shop
185
.com.com.au.co.uk.net

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
King Arthur Baking
298
2020/07/31
Smith & Wesson
313
2016/12/30
GE Appliances
354
2016/12/30
Digital Trends
358
2017/01/27
Springfield Armory
550
2016/12/30

New BigCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Apollo Defense Systems
1,228,531
2025/03/14
KZ PowerSports
2,848,291
2025/03/14
Dempseystudio
3,236,026
2025/03/14
Percepto
3,422,436
2025/03/14
Mouse Factory Cat Toys
3,558,025
2025/03/14

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 303 merchants from competitive ecommerce platforms.

Custom CartShopifyWooCommerceMagentoWixSquare OnlineSquarespaceOpenCart

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
King Arthur Baking
298
Drupal Commerce
2025/01/16
Elvie
1,549
Custom Cart
2025/03/10
XPEL
4,967
NetSuite SuiteCommerce
2025/02/18
DiscountMugs
5,315
Custom Cart
2025/01/04
DormCo.
5,574
Volusion
2025/03/09

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 408 merchants to competitive platforms.

ShopifyCustom CartWooCommerceEcwid

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Big Green Egg
1,116
Shopify
2025/01/13
Spinning
2,749
Shopify
2025/03/04
Mrs Meyer's– Mrs Meyer's
3,524
Shopify
2025/03/04
RIDE Snowboards
4,368
Custom Cart
2025/03/04
PuppySpot
5,228
Custom Cart
2025/03/02

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BigCommerce stores, create a free account and have a look for yourself.