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The State of BigCommerce in 2021

Updated Sep 17 2021

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

Download a complete list of BigCommerce stores with a paid account.
Create a free account to get a feel for the data we provide.

BigCommerce Growth

At present, there are 47,803 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores increased 4.4% quarter-over-quarter in 2021 Q2.
  • BigCommerce stores increased 20% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
1,236
2017 Q2
1,422
2017 Q3
829
2017 Q4
1,435
2018 Q1
1,015
2018 Q2
3,115
2018 Q3
3,997
2018 Q4
1,340
2019 Q1
1,824
2019 Q2
1,239
2019 Q3
1,418
2019 Q4
1,230
2020 Q1
1,304
2020 Q2
1,815
2020 Q3
1,907
2020 Q4
2,074
2021 Q1
1,788
2021 Q2
1,927
2021 Q3 (to date)
2,363
Cumulative Stores by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 48.7% of BigCommerce stores.
  • Instagram is used by 37.3% of BigCommerce stores.
  • Twitter is used by 24.8% of BigCommerce stores.
Type
Stores
Facebook
23,267
Instagram
17,847
Twitter
11,851
YouTube
7,556
Pinterest
7,538
LinkedIn
4,027
Facebook Group
305
Tiktok
113
Snapchat
18

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 58% of BigCommerce stores provide a phone number on their website
  • 42% of BigCommerce stores have an email on their website
Type
Stores
Phone
27,713
Email
20,245

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 16.5% of BigCommerce stores sell Apparel products.
  • 16.1% of BigCommerce stores sell Home & Garden products.
  • 7.1% of BigCommerce stores sell Beauty & Fitness products.

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 72.2% of BigCommerce stores are in United States
  • 7.1% of BigCommerce stores are in Australia
  • 6.7% of BigCommerce stores are in United Kingdom
  • 3.3% of BigCommerce stores are in Canada
Country
Stores
34,513
3,399
1,582
146
145
136

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 1.7% of BigCommerce stores have 1 - 9 employees.
  • 0.8% of BigCommerce stores have 10 - 24 employees.
  • 0.4% of BigCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
803
10 - 24
382
25 - 49
184
50 - 99
105
100 - 249
51
250 - 999
44
1000 - 4999
23
5000+
8

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 12.1% of BigCommerce stores sell 250 - 999 different products.
  • 12.0% of BigCommerce stores sell 100 - 249 different products.
  • 7.6% of BigCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
3,136
10 - 24
2,754
25 - 49
3,647
50 - 99
1,020
100 - 249
5,737
250 - 999
5,772
1000 - 4999
2,202
5000 - 9999
483
10000 - 24999
334
25000 - 99999
111

Top Technologies on BigCommerce Stores

We're tracking 233 different technologies that have 152,360 collective installs on BigCommerce stores.

  • reCAPTCHA is used by 55.2% of BigCommerce stores.
  • Google Analytics is used by 30.8% of BigCommerce stores.
  • Facebook Pixel is used by 30.4% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 16.1% of BigCommerce stores.
  • UPS is used by 15.4% of BigCommerce stores.
  • Fedex is used by 8.2% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
7,699
UPS
7,358
Fedex
3,909
Australia Post
1,187
Canada Post
478
Royal Mail
132
DHL
101
Purolator
90
New Zealean Post
77
Japan Post
24

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 81.0% of BigCommerce stores have a .com domain.
  • 5.4% of BigCommerce stores have a .com.au domain.
  • 3.7% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
38,716
.com.au
2,603
.co.uk
1,765
.net
902
.ca
605
.org
496
.co.nz
351
.us
265
.co
186
.biz
153

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
GE Appliances
www.geappliances.com
332
2016/12/30
Z Gallerie
www.zgallerie.com
959
2016/12/30
Berlin Packaging
www.berlinpackaging.com
997
2018/10/12
Daily Steals
dailysteals.com
1,100
2016/12/30
Neat
neat.no
1,584
2019/11/29

New BigCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
proteomecommons.org
proteomecommons.org
120,945
2021/09/17
Sunshine Metals
sunshinemetals.com
214,989
2021/09/17
Butternut Shop
shop.butternutbox.com
1,928,103
2021/09/17
Every Day ®
shop.every-day.nl
1,958,235
2021/09/17
ACME Storefront
shop.roadstour.com
2,055,330
2021/09/17

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 408 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Daily Steals
dailysteals.com
1,100
Shopify
2021/07/15
noissue
noissue.co
2,045
Magento
2021/08/11
Jeni's Splendid Ice Creams
jenis.com
5,451
Custom Cart
2021/09/15
One Country
onecountry.com
5,475
Shopify
2021/09/13
Eternity Modern
eternitymodern.com
5,714
Shopify
2021/09/04

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 474 merchants to competitive platforms.

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
StagArms.com
www.stagarms.com
4,853
Magento
2021/08/26
ScrapbookPal
scrapbookpal.com
8,758
Shopify
2021/07/04
Perpetual Kid
www.perpetualkid.com
13,358
Shopify
2021/07/24
Kidstuff
www.kidstuff.com.au
14,185
Shopify
2021/07/10
Norman & Jules
normanandjules.com
16,568
Shopify
2021/09/09

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BigCommerce stores, create a free account and have a look for yourself.