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The State of BigCommerce in 2022

Updated Jan 21 2022

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

Download a complete list of BigCommerce stores with a paid account.
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BigCommerce Growth

At present, there are 48,062 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores increased 5.1% quarter-over-quarter in 2021 Q4.
  • BigCommerce stores increased 19% year-over-year in 2021 Q4.
Quarter
New Active Stores
2017 Q1
1,196
2017 Q2
1,362
2017 Q3
800
2017 Q4
1,421
2018 Q1
978
2018 Q2
3,012
2018 Q3
3,802
2018 Q4
1,296
2019 Q1
1,735
2019 Q2
1,195
2019 Q3
1,353
2019 Q4
1,165
2020 Q1
1,230
2020 Q2
1,689
2020 Q3
1,780
2020 Q4
1,778
2021 Q1
1,656
2021 Q2
1,741
2021 Q3
2,045
2021 Q4
2,300
2022 Q1 (to date)
336
Cumulative Stores by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 47.8% of BigCommerce stores.
  • Instagram is used by 37.5% of BigCommerce stores.
  • Twitter is used by 23.8% of BigCommerce stores.
Type
Stores
Facebook
22,997
Instagram
18,047
Twitter
11,437
YouTube
7,669
Pinterest
7,282
LinkedIn
4,619
Facebook Group
326
Tiktok
194
Yelp
181
Snapchat
13

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 62% of BigCommerce stores provide a phone number on their website
  • 43% of BigCommerce stores have an email on their website
Type
Stores
Phone
29,813
Email
20,631

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 16.2% of BigCommerce stores sell Apparel products.
  • 16.2% of BigCommerce stores sell Home & Garden products.
  • 6.9% of BigCommerce stores sell Sports products.

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 71.8% of BigCommerce stores are in United States
  • 7.1% of BigCommerce stores are in Australia
  • 6.8% of BigCommerce stores are in United Kingdom
  • 3.3% of BigCommerce stores are in Canada
Country
Stores
34,485
3,426
1,607
142
139
133
85

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 2.3% of BigCommerce stores have 1 - 9 employees.
  • 1.1% of BigCommerce stores have 10 - 24 employees.
  • 0.5% of BigCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
1,101
10 - 24
531
25 - 49
245
50 - 99
155
100 - 249
76
250 - 999
78
1000 - 4999
28
5000+
9

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 12.1% of BigCommerce stores sell 250 - 999 different products.
  • 12.0% of BigCommerce stores sell 100 - 249 different products.
  • 7.6% of BigCommerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
3,456
10 - 24
2,734
25 - 49
3,666
50 - 99
1,042
100 - 249
5,751
250 - 999
5,814
1000 - 4999
2,259
5000 - 9999
507
10000 - 24999
344
25000 - 99999
120

Top Technologies on BigCommerce Stores

We're tracking 270 different technologies that have 160,461 collective installs on BigCommerce stores.

  • reCAPTCHA is used by 57.1% of BigCommerce stores.
  • Facebook Pixel is used by 31.0% of BigCommerce stores.
  • Google Analytics is used by 30.0% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 17.0% of BigCommerce stores.
  • UPS is used by 16.0% of BigCommerce stores.
  • Fedex is used by 8.8% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
8,175
UPS
7,669
Fedex
4,216
Australia Post
1,222
Royal Mail
1,054
Canada Post
499
DHL
115
Purolator
99
New Zealean Post
87
Fastway
61

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 81.1% of BigCommerce stores have a .com domain.
  • 5.3% of BigCommerce stores have a .com.au domain.
  • 3.7% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
38,985
.com.au
2,562
.co.uk
1,773
.net
881
.ca
621
.org
501
.co.nz
376
.us
248
.co
173
.biz
151

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
GE Appliances
389
2016/12/30
Daily Steals
969
2016/12/30
Old Spice
975
2016/12/30
ThermoWorks
1,294
2016/12/30
Z Gallerie
1,424
2016/12/30

New BigCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Harrick Scientific Products Inc.
247,632
2022/01/21
mcaron
2,536,060
2022/01/21
StoreExpress247
2,558,495
2022/01/21
Miami Tactical
2,571,409
2022/01/21
Failure B4 Success
2,604,236
2022/01/21

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 514 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
ThermoWorks
1,294
NetSuite SuiteCommerce
2021/11/22
Bond Touch
2,143
Shopify
2021/11/20
Herrschners, INC.
3,810
Custom Cart
2021/12/08
Group Publishing
3,943
Custom Cart
2021/11/18
GOREWEAR
4,705
Custom Cart
2022/01/05

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 456 merchants to competitive platforms.

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Eternity Modern
3,647
Magento
2021/11/10
LMPerformance.com
4,425
Custom Cart
2022/01/12
Dress Up
5,738
Shopify
2021/11/18
Bulk Nutrients
6,532
Custom Cart
2022/01/04
Green Top Sporting Goods
13,519
Magento
2021/11/16

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on BigCommerce stores, create a free account and have a look for yourself.