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The State of BigCommerce in 2024

Updated Mar 1 2024

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

Download a complete list of BigCommerce stores with a paid account.
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BigCommerce Growth

At present, there are 44,669 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores increased 5.1% quarter-over-quarter in 2023 Q4.
  • BigCommerce stores increased 25% year-over-year in 2023 Q4.
Quarter
Active Stores
2019 Q1
43,408
2019 Q2
42,950
2019 Q3
43,984
2019 Q4
48,231
2020 Q1
46,636
2020 Q2
45,641
2020 Q3
46,617
2020 Q4
46,997
2021 Q1
47,435
2021 Q2
47,711
2021 Q3
47,855
2021 Q4
48,202
2022 Q1
48,050
2022 Q2
46,376
2022 Q3
47,783
2022 Q4
46,650
2023 Q1
47,112
2023 Q2
47,677
2023 Q3
45,941
2023 Q4
45,294
2024 Q1 (to date)
44,669
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 35.3% of BigCommerce stores.
  • Instagram is used by 30.9% of BigCommerce stores.
  • Twitter is used by 16.5% of BigCommerce stores.
Type
Stores
Facebook
15,781
Instagram
13,801
Twitter
7,389
LinkedIn
6,832
YouTube
6,622
Pinterest
4,739
Tiktok
922
Facebook Group
331
WhatsApp
158
Yelp
143
Snapchat
16

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 66% of BigCommerce stores provide a phone number on their website
  • 49% of BigCommerce stores have an email on their website
Type
Stores
Phone
29,539
Email
21,865

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 15.6% of BigCommerce stores sell Home & Garden products.
  • 13.6% of BigCommerce stores sell Apparel products.
  • 7.0% of BigCommerce stores sell Autos & Vehicles products.

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 66.4% of BigCommerce stores are in United States
  • 6.7% of BigCommerce stores are in United Kingdom
  • 6.4% of BigCommerce stores are in Australia
  • 3.4% of BigCommerce stores are in Canada
Country
Stores
29,665
2,863
1,516
145
144
138
137

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 86.2% of BigCommerce stores have Unknown employees.
  • 7.5% of BigCommerce stores have 1 - 9 employees.
  • 2.5% of BigCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
38,517
1 - 9
3,335
10 - 24
1,096
25 - 49
543
50 - 99
386
100 - 249
362
250 - 999
261
1000 - 4999
124
5000+
45

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 23.1% of BigCommerce stores sell 1 - 9 different products.
  • 15.5% of BigCommerce stores sell 100 - 249 different products.
  • 15.0% of BigCommerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
10,326
10 - 24
3,903
25 - 49
4,738
50 - 99
1,294
100 - 249
6,945
250 - 999
6,702
1000 - 4999
2,795
5000 - 9999
706
10000 - 24999
589
25000 - 99999
561

Top Technologies on BigCommerce Stores

We're tracking 494 different technologies that have 265,933 collective installs on BigCommerce stores.

  • Cloudflare is used by 95.0% of BigCommerce stores.
  • reCAPTCHA is used by 67.0% of BigCommerce stores.
  • Google Adsense is used by 44.9% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 17.7% of BigCommerce stores.
  • UPS is used by 16.4% of BigCommerce stores.
  • Fedex is used by 11.2% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
7,909
UPS
7,328
Fedex
5,001
Australia Post
1,176
Royal Mail
999
Canada Post
514
DHL
118
Purolator
117
New Zealean Post
105
Fastway
42

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 80.1% of BigCommerce stores have a .com domain.
  • 4.8% of BigCommerce stores have a .com.au domain.
  • 3.7% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
35,791
.com.au
2,124
.co.uk
1,636
.net
754
.ca
604
.org
505
.co.nz
335
.us
213
.co
177
.store
155

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
GE Appliances
284
2016/12/30
Smith & Wesson
330
2016/12/30
Springfield Armory
364
2016/12/30
ThermoWorks
548
2016/12/30
Cheaper Than Dirt
592
2016/12/30

New BigCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Online Equine Saddlery Australia
3,069,094
2024/03/01
Membranebox.com
3,185,684
2024/03/01
RayTray Solar
3,287,163
2024/03/01
Key Development
4,433,163
2024/03/01
Badgley Mischka
5,812,582
2024/03/01

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 352 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Curology Custom Skincare
663
Custom Cart
2023/12/18
NaturallyCurly.com
1,288
Custom Cart
2024/01/25
AppSumo
1,803
Custom Cart
2024/01/30
GOREWEAR US
4,330
Custom Cart
2023/12/26
Sugatsune America
10,782
WooCommerce
2024/01/31

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 472 merchants to competitive platforms.

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Adore Beauty
2,135
Custom Cart
2024/02/06
Vogue Business
2,178
Custom Cart
2023/12/13
Hats Unlimited
6,008
Shopify
2024/02/13
Oboz Footwear
6,290
Custom Cart
2024/02/06
HealthyFeetStore.com
9,086
Shopify
2023/12/25

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BigCommerce stores, create a free account and have a look for yourself.