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The State of BigCommerce in 2025

Updated May 23 2025

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

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BigCommerce Growth

At present, there are 41,484 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores decreased -1.3% quarter-over-quarter in 2025 Q1.
  • BigCommerce stores decreased -5% year-over-year in 2025 Q1.
Quarter
Active Stores
2019 Q1
43,408
2019 Q2
42,950
2019 Q3
43,984
2019 Q4
48,231
2020 Q1
46,636
2020 Q2
45,641
2020 Q3
46,617
2020 Q4
46,997
2021 Q1
47,435
2021 Q2
47,711
2021 Q3
47,855
2021 Q4
48,202
2022 Q1
48,050
2022 Q2
46,376
2022 Q3
47,783
2022 Q4
46,650
2023 Q1
47,112
2023 Q2
47,677
2023 Q3
45,941
2023 Q4
45,294
2024 Q1
44,340
2024 Q2
43,910
2024 Q3
43,063
2024 Q4
42,539
2025 Q1
42,033
2025 Q2 (to date)
41,484
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q205,00010,00015,00020,00025,00030,00035,00040,00045,00050,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 36.3% of BigCommerce stores.
  • Instagram is used by 33.5% of BigCommerce stores.
  • YouTube is used by 17.2% of BigCommerce stores.
Type
Stores
Facebook
15,039
Instagram
13,890
YouTube
7,130
Twitter
7,081
LinkedIn
6,971
Pinterest
4,310
Tiktok
1,116
Facebook Group
300
WhatsApp
192
Yelp
117
Snapchat
10

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 67% of BigCommerce stores provide a phone number on their website
  • 53% of BigCommerce stores have an email on their website
Type
Stores
Phone
27,984
Email
21,872

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 14.8% of BigCommerce stores sell Home & Garden products.
  • 12.5% of BigCommerce stores sell Apparel products.
  • 7.2% of BigCommerce stores sell Autos & Vehicles products.
Home & GardenApparelAutos & VehiclesSportsBusiness & IndustrialFood & DrinkBeauty & FitnessHealthComputersPeople & SocietyToys & HobbiesArts & EntertainmentGifts & Special EventsConsumer ElectronicsPets & Animals

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 67.3% of BigCommerce stores are in United States
  • 6.5% of BigCommerce stores are in United Kingdom
  • 6.2% of BigCommerce stores are in Australia
  • 3.6% of BigCommerce stores are in Canada
Country
Stores
27,933
2,561
1,473
170
152
136
134
United StatesUnited KingdomAustraliaCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 85.2% of BigCommerce stores have Unknown employees.
  • 7.6% of BigCommerce stores have 1 - 9 employees.
  • 2.7% of BigCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
35,351
1 - 9
3,164
10 - 24
1,105
25 - 49
524
50 - 99
410
100 - 249
445
250 - 999
265
1000 - 4999
139
5000+
81
Unknown1 - 910 - 24

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 25.1% of BigCommerce stores sell 1 - 9 different products.
  • 14.0% of BigCommerce stores sell 250 - 999 different products.
  • 13.7% of BigCommerce stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
10,410
10 - 24
2,456
25 - 49
4,134
50 - 99
1,079
100 - 249
5,690
250 - 999
5,802
1000 - 4999
2,924
5000 - 9999
822
10000 - 24999
783
25000 - 99999
497
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on BigCommerce Stores

We're tracking 561 different technologies that have 257,267 collective installs on BigCommerce stores.

  • Cloudflare is used by 93.2% of BigCommerce stores.
  • reCAPTCHA is used by 71.4% of BigCommerce stores.
  • Google Tag Manager is used by 49.8% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 19.2% of BigCommerce stores.
  • UPS is used by 18.3% of BigCommerce stores.
  • Fedex is used by 12.6% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
7,951
UPS
7,586
Fedex
5,229
Australia Post
1,125
Royal Mail
1,005
Canada Post
556
Purolator
152
DHL
103
New Zealean Post
99
Japan Post
36

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.3% of BigCommerce stores have a .com domain.
  • 4.6% of BigCommerce stores have a .com.au domain.
  • 3.5% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
32,907
.com.au
1,926
.co.uk
1,447
.net
687
.ca
573
.org
483
.co.nz
325
.store
250
.us
206
.co
174
.com.com.au.co.uk.net

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
388
2021/02/26
Smith & Wesson
396
2016/12/30
King Arthur Baking
451
2020/07/31
GE Appliances
562
2016/12/30
Springfield Armory
1,137
2016/12/30

New BigCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
carolinafurnituredirect.com
275,585
2025/05/23
PlatesForAmerica.com
2,516,952
2025/05/23
House of Julep
4,201,561
2025/05/23
Diamond Door
4,332,391
2025/05/23
www.fundior.com
4,454,708
2025/05/23

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 387 merchants from competitive ecommerce platforms.

Custom CartShopifyWooCommerceWixMagentoSalesforce Commerce CloudEcwidSquarespace

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
BuckĀ® Knives OFFICIAL SITE
2,957
Custom Cart
2025/04/01
Sneakersnstuff (SNS)
4,407
Shopify
2025/05/24
EuroOptic.com
4,498
Custom Cart
2025/04/01
Elvie
4,789
Custom Cart
2025/03/10
Ben Sherman
5,118
Shopify
2025/03/19

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 563 merchants to competitive platforms.

ShopifyCustom CartWooCommerceEcwid

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Benzinga
703
Custom Cart
2025/05/08
Foster Grant
949
Shopify
2025/04/13
English Tea Store
2,282
Shopify
2025/03/30
mrsmeyers.com
2,286
Shopify
2025/03/04
Kenmore
3,565
Custom Cart
2025/03/18

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on BigCommerce stores, create a free account and have a look for yourself.