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The State of BigCommerce in 2025

Updated Jun 13 2025

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

Download a complete list of BigCommerce stores with a paid account.
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BigCommerce Growth

At present, there are 41,298 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores decreased -1.6% quarter-over-quarter in 2025 Q1.
  • BigCommerce stores decreased -5% year-over-year in 2025 Q1.
Quarter
Active Stores
2019 Q1
43,408
2019 Q2
42,950
2019 Q3
43,984
2019 Q4
48,231
2020 Q1
46,636
2020 Q2
45,641
2020 Q3
46,617
2020 Q4
46,997
2021 Q1
47,435
2021 Q2
47,711
2021 Q3
47,855
2021 Q4
48,202
2022 Q1
48,050
2022 Q2
46,376
2022 Q3
47,783
2022 Q4
46,650
2023 Q1
47,112
2023 Q2
47,677
2023 Q3
45,941
2023 Q4
45,294
2024 Q1
44,340
2024 Q2
43,910
2024 Q3
43,063
2024 Q4
42,539
2025 Q1
42,033
2025 Q2 (to date)
41,369
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 36.2% of BigCommerce stores.
  • Instagram is used by 33.5% of BigCommerce stores.
  • YouTube is used by 17.2% of BigCommerce stores.
Type
Stores
Facebook
14,965
Instagram
13,853
YouTube
7,123
Twitter
7,006
LinkedIn
6,991
Pinterest
4,231
Tiktok
1,113
Facebook Group
298
WhatsApp
187
Yelp
117
Soundcloud
18
Snapchat
9
Discord
5

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 67% of BigCommerce stores provide a phone number on their website
  • 53% of BigCommerce stores have an email on their website
Type
Stores
Phone
27,862
Email
21,811

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 16.8% of BigCommerce stores sell Home & Garden products.
  • 13.9% of BigCommerce stores sell Apparel products.
  • 7.8% of BigCommerce stores sell Autos & Vehicles products.

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 67.3% of BigCommerce stores are in United States
  • 6.5% of BigCommerce stores are in United Kingdom
  • 6.2% of BigCommerce stores are in Australia
  • 3.6% of BigCommerce stores are in Canada
Country
Stores
27,774
2,555
1,477
171
150
138

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 85.2% of BigCommerce stores have Unknown employees.
  • 7.7% of BigCommerce stores have 1 - 9 employees.
  • 2.7% of BigCommerce stores have 10 - 24 employees.
Employees
Stores
Unknown
35,166
1 - 9
3,161
10 - 24
1,111
25 - 49
514
50 - 99
408
100 - 249
449
250 - 999
268
1000 - 4999
140
5000+
81

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 24.6% of BigCommerce stores sell 1 - 9 different products.
  • 14.0% of BigCommerce stores sell 250 - 999 different products.
  • 13.7% of BigCommerce stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
10,174
10 - 24
2,421
25 - 49
4,088
50 - 99
1,053
100 - 249
5,639
250 - 999
5,770
1000 - 4999
2,896
5000 - 9999
813
10000 - 24999
781
25000 - 99999
506

Top Technologies on BigCommerce Stores

We're tracking 574 different technologies that have 267,057 collective installs on BigCommerce stores.

  • Cloudflare is used by 93.2% of BigCommerce stores.
  • reCAPTCHA is used by 71.4% of BigCommerce stores.
  • Google Tag Manager is used by 49.9% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 19.2% of BigCommerce stores.
  • UPS is used by 18.3% of BigCommerce stores.
  • Fedex is used by 12.7% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
7,917
UPS
7,561
Fedex
5,245
Australia Post
1,125
Royal Mail
999
Canada Post
570
Purolator
159
DHL
105
New Zealean Post
100
Japan Post
37

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.4% of BigCommerce stores have a .com domain.
  • 4.6% of BigCommerce stores have a .com.au domain.
  • 3.5% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
32,776
.com.au
1,917
.co.uk
1,440
.net
684
.ca
570
.org
480
.co.nz
322
.store
247
.us
208
.shop
177

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
King Arthur Baking
486
2020/07/31
GE Appliances
630
2016/12/30
Official Jellycat Store
724
2021/02/26
Springfield Armory
1,340
2016/12/30
Plato's Closet
1,648
2016/12/30

New BigCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Classic to Block
3,332,200
2025/06/20
AfroNika
3,418,991
2025/06/20
App para iPhone
3,503,307
2025/06/20
ecomprofiteer.com
5,063,304
2025/06/20
www.invitationsbyleslie.com
6,248,249
2025/06/20

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 378 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
BuckĀ® Knives OFFICIAL SITE
3,161
Custom Cart
2025/04/01
Elvie
3,627
Custom Cart
2025/06/02
EuroOptic.com
4,401
Custom Cart
2025/04/01
Dead Air Silencers
6,276
WooCommerce
2025/04/02
Minerva Beauty
6,855
Magento
2025/05/07

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 589 merchants to competitive platforms.

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
SNS - SNEAKERSNSTUFF
771
Shopify
2025/06/21
Benzinga
793
Custom Cart
2025/05/08
Foster Grant
1,029
Shopify
2025/04/13
United States Flag Store
1,537
Shopify
2025/04/07
IPSY
1,740
Custom Cart
2025/06/02

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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