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The State of BigCommerce in 2022

Updated Jul 1 2022

BigCommerce is an ecommerce platform with an impressive array of built-in features and a strong emphasis on SEO.

In this report, we'll cover the following essential statistics on BigCommerce usage.

Download a complete list of BigCommerce stores with a paid account.
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BigCommerce Growth

At present, there are 46,346 live stores running on the BigCommerce platform.

BigCommerce has had steady, but linear, quarter-over-quarter growth over the last few years. With the world's economy continuing to move online, expect growth to continue even though they are operating in a competitive space dominated by large platforms.

  • BigCommerce stores increased 3.3% quarter-over-quarter in 2022 Q2.
  • BigCommerce stores increased 15% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
1,151
2017 Q2
1,278
2017 Q3
737
2017 Q4
1,368
2018 Q1
910
2018 Q2
2,782
2018 Q3
3,534
2018 Q4
1,215
2019 Q1
1,572
2019 Q2
1,103
2019 Q3
1,256
2019 Q4
1,050
2020 Q1
1,097
2020 Q2
1,508
2020 Q3
1,589
2020 Q4
1,578
2021 Q1
1,451
2021 Q2
1,481
2021 Q3
1,694
2021 Q4
1,631
2022 Q1
1,085
2022 Q2
1,481
2022 Q3 (to date)
102
Cumulative Stores by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.4% of BigCommerce stores.
  • Instagram is used by 24.1% of BigCommerce stores.
  • Twitter is used by 14.1% of BigCommerce stores.
Type
Stores
Facebook
13,605
Instagram
11,147
Twitter
6,552
YouTube
4,949
Pinterest
4,174
LinkedIn
3,882
Tiktok
336
Facebook Group
319
Yelp
174
Snapchat
12

Contact Information On BigCommerce Stores

Email remains an extremely popular communication channel. Perhaps most surprisingly, BigCommerce are twice as likely to provide a phone number than Shopify stores.

  • 68% of BigCommerce stores provide a phone number on their website
  • 31% of BigCommerce stores have an email on their website
Type
Stores
Phone
31,312
Email
14,239

Top Categories For BigCommerce Stores

Here is the breakdown of industry verticals for stores on BigCommerce.

  • 16.3% of BigCommerce stores sell Home & Garden products.
  • 15.7% of BigCommerce stores sell Apparel products.
  • 6.8% of BigCommerce stores sell Autos & Vehicles products.

Top Countries For BigCommerce Stores

The largest part of BigCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 66.0% of BigCommerce stores are in United States
  • 7.5% of BigCommerce stores are in Australia
  • 6.9% of BigCommerce stores are in United Kingdom
  • 3.5% of BigCommerce stores are in Canada
Country
Stores
30,583
3,461
1,599
137
130
113
92

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of employees.

  • 3.4% of BigCommerce stores have 1 - 9 employees.
  • 1.6% of BigCommerce stores have 10 - 24 employees.
  • 0.8% of BigCommerce stores have 25 - 49 employees.
Employees
Stores
1 - 9
1,578
10 - 24
731
25 - 49
350
50 - 99
217
100 - 249
178
250 - 999
131
1000 - 4999
19
5000+
25

Number Of Products Sold For BigCommerce Stores

Here is the breakdown of BigCommerce stores by the number of products that they sell.

  • 18.1% of BigCommerce stores sell 1 - 9 different products.
  • 15.6% of BigCommerce stores sell 100 - 249 different products.
  • 14.8% of BigCommerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
8,403
10 - 24
3,879
25 - 49
4,849
50 - 99
1,345
100 - 249
7,220
250 - 999
6,841
1000 - 4999
2,636
5000 - 9999
643
10000 - 24999
514
25000 - 99999
573

Top Technologies on BigCommerce Stores

We're tracking 310 different technologies that have 175,723 collective installs on BigCommerce stores.

  • reCAPTCHA is used by 59.2% of BigCommerce stores.
  • Google Analytics is used by 32.5% of BigCommerce stores.
  • Facebook Pixel is used by 31.7% of BigCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Top Shipping Carriers Used By BigCommerce Stores

  • USPS is used by 17.7% of BigCommerce stores.
  • UPS is used by 15.2% of BigCommerce stores.
  • Fedex is used by 10.2% of BigCommerce stores.

Here are the top 10 shipping carriers across all BigCommerce stores.

Shipping Carrier
Stores
USPS
8,212
UPS
7,048
Fedex
4,736
Australia Post
1,281
Royal Mail
1,122
Canada Post
513
DHL
122
Purolator
114
New Zealean Post
85
Fastway
67

BigCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for BigCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 80.9% of BigCommerce stores have a .com domain.
  • 5.2% of BigCommerce stores have a .com.au domain.
  • 3.8% of BigCommerce stores have a .co.uk domain.
Top-level Domain
Stores
.com
37,487
.com.au
2,408
.co.uk
1,771
.net
852
.ca
599
.org
504
.co.nz
363
.us
238
.co
161
.shop
120

Top BigCommerce Stores

Here are the top stores, powered by BigCommerce, ordered by store rank.

Name
Domain
Rank
Created
GE Appliances
344
2016/12/30
Daily Steals
1,069
2016/12/30
GilletteĀ®
1,123
2016/12/30
Solo Stove
1,407
2017/01/27
UPLIFT Desk
1,448
2016/12/30

New BigCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Shock Bikes
2,476,639
2022/07/01
Meisdek
2,865,143
2022/07/01
Rester Ici
2,887,781
2022/07/01
www.supergut.com
2,904,208
2022/07/01
Mi simyo
3,079,859
2022/07/01

Stores Switching to BigCommerce From Other Platforms

Over the last 90 days, BigCommerce has taken 481 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BigCommerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Conn's PlusĀ®
1,804
Magento
2022/05/17
Tastes of Chicago
7,491
Custom Cart
2022/06/29
venue.com
8,112
WooCommerce
2022/05/21
Spicy Lingerie
8,414
Yahoo Store
2022/05/29
Cocktail Courier
9,259
Custom Cart
2022/06/23

Stores Switching from BigCommerce To Other Platforms

Over the last 90 days, BigCommerce has lost 479 merchants to competitive platforms.

Here are the top BigCommerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Spellbinders Paper Arts
5,349
Shopify
2022/05/30
SmallRig
5,992
Custom Cart
2022/05/30
AimSurplus, LLC
6,010
Custom Cart
2022/04/25
Lime Lush
7,098
Shopify
2022/04/11
G S Pawn
12,735
Shopify
2022/05/29

Get more insights on BigCommerce stores

Our search interface is easy to use and helps you find the BigCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BigCommerce stores, create a free account and have a look for yourself.