The State of OMG in 2025

In this report, we'll cover the following essential statistics on OMG usage.

• OMG growth
• Social media usage on OMG stores
• Contact information on OMG stores
• Top categories for OMG stores
• Top countries for OMG stores
• Number of employees for OMG stores
• Number of products sold for OMG stores
• Top OMG technologies
• Top Shipping Carriers used by OMG stores
• OMG store top-level domain distribution
• Top OMG stores
• New OMG stores
• Stores switching to OMG from other platforms
• Stores switching from OMG to other platforms

OMG Growth

At present, there are 4,806 live stores running on the OMG platform.

Here is the historical growth of stores running OMG.

• OMG stores increased 1.6% quarter-over-quarter in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OMG store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OMG Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 1.2% of OMG stores.
• Instagram is used by 0.2% of OMG stores.
• Twitter is used by 0.1% of OMG stores.

Contact Information On OMG Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 79% of OMG stores provide a phone number on their website
• 6% of OMG stores have an email on their website

Top Categories For OMG Stores

Here is the breakdown of industry verticals for stores on OMG.

• 23.0% of OMG stores sell Sports products.
• 12.8% of OMG stores sell Apparel products.
• 9.2% of OMG stores sell Jobs & Education products.

Top Countries For OMG Stores

Here are the top countries for stores using OMG.

• 53.4% of OMG stores are in United States
• 2.4% of OMG stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OMG Stores

Here is the breakdown of OMG stores by the number of employees.

• 99.9% of OMG stores have Unknown employees.
• 0.0% of OMG stores have 25 - 49 employees.
• 0.0% of OMG stores have 1 - 9 employees.

Number Of Products Sold For OMG Stores

Here is the breakdown of OMG stores by the number of products that they sell.

• 2.1% of OMG stores sell 1 - 9 different products.
• 0.2% of OMG stores sell 10 - 24 different products.
• 0.1% of OMG stores sell 100 - 249 different products.

Top Technologies on OMG Stores

We're tracking 24 different technologies that have 9,633 collective installs on OMG stores.

• Next.js is used by 99.7% of OMG stores.
• Google Tag Manager is used by 99.0% of OMG stores.
• Google Ads Pixel is used by 0.2% of OMG stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OMG stores.

Top Shipping Carriers Used By OMG Stores

• USPS is used by 2.0% of OMG stores.
• UPS is used by 1.0% of OMG stores.
• Fedex is used by 0.5% of OMG stores.

Here are the top 5 shipping carriers across all OMG stores.

OMG Store Top-level Domain Distribution

.com is the most popular top-level domain for OMG stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 98.8% of OMG stores have a .com domain.
• 0.4% of OMG stores have a .net domain.
• 0.4% of OMG stores have a .org domain.

Top OMG Stores

Here are the top stores, powered by OMG, ordered by store rank.

New OMG Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to OMG From Other Platforms

Over the last 90 days, OMG has taken 5 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to OMG from competitive ecommerce platforms.

Stores Switching from OMG To Other Platforms

Over the last 90 days, OMG has lost 3 merchants to competitive platforms.

Here are the top OMG stores that have recently changed to a competitive platform.

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