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Ecommerce stores using Yoast

Updated May 30 2025

Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.

Get more information from the Yoast website.

Yoast is currently installed on 1,728,819 ecommerce stores.

In this report, we'll cover the following statistics on usage of Yoast on ecommerce stores.

  • Yoast usage on ecommerce stores
  • Top stores using Yoast
  • Stores that have recently installed Yoast
  • Top ecommerce platforms for stores with Yoast installed
  • Top categories for stores with Yoast installed
  • Top countries for stores with Yoast installed

    • Download a complete list of stores using Yoast with a paid account.
    Create a free account to get a feel for the data we provide.
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    Yoast Usage On Ecommerce Stores

    Yoast is currently installed on 1,728,819 ecommerce stores.

    • Installs for Yoast decreased -0.2% quarter-over-quarter.
    • Installs for Yoast decreased -3.6% year-over-year.
    Installs of Yoast over Time
    2020/01/31 2020/03/13 2020/04/24 2020/06/05 2020/07/17 2020/08/28 2020/10/09 2020/11/20 2021/01/01 2021/02/12 2021/03/26 2021/05/07 2021/06/18 2021/07/30 2021/09/10 2021/10/22 2021/12/03 2022/01/14 2022/02/25 2022/04/08 2022/05/20 2022/07/01 2022/08/12 2022/09/23 2022/11/04 2022/12/16 2023/01/27 2023/03/10 2023/04/21 2023/06/02 2023/07/14 2023/08/25 2023/10/06 2023/11/17 2023/12/29 2024/02/09 2024/03/22 2024/05/03 2024/06/14 2024/07/26 2024/09/06 2024/10/18 2024/11/29 2025/01/10 2025/02/21 2025/04/04 2025/05/16 0200,000400,000600,000800,0001,000,0001,200,0001,400,0001,600,0001,800,0002,000,000

    Top Stores using Yoast

    Here are the top 5 stores running Yoast ordered by store rank.

    Name
    Domain
    Rank
    Created
    eBay
    www.ebay.com
    4
    2016/12/30
    Shutterstock
    www.shutterstock.com
    20
    2016/12/30
    www.ae.com
    www.ae.com
    79
    2016/12/30
    Alamy
    www.alamy.com
    89
    2016/12/30
    Spend with Pennies
    www.spendwithpennies.com
    90
    2016/12/30

    Stores That Have Recently Installed Yoast

    Here are the stores that have installed Yoast most recently.

    Name
    Domain
    Rank
    Installed At
    zahnklinikum-basel-bahnhof-sbb.ch
    zahnklinikum-basel-bahnhof-sbb.ch
    3,777,935
    2025/05/31
    www.c7digitalshop.com
    www.c7digitalshop.com
    8,118,003
    2025/05/31
    Inspire Trail Expeditions
    inspiretrailexpeditions.ca
    6,203,123
    2025/05/31
    HOLZKÖPFLE
    holzkoepfle.de
    7,492,650
    2025/05/31
    PuffEdge
    www.puffedge.com
    7,724,799
    2025/05/31

    Top Ecommerce Platforms for stores using Yoast

    Here is the ecommerce platform breakdown for stores with Yoast installed.

    • 95.0% of stores using Yoast are on WooCommerce
    • 3.7% of stores using Yoast are on Custom Cart
    • 0.5% of stores using Yoast are on Shopify
    • 0.3% of stores using Yoast are on Ecwid
    Top-level Domain
    Stores
    WooCommerce
    1,642,013
    Custom Cart
    64,237
    Shopify
    7,784
    Ecwid
    5,557
    Magento
    3,134
    PrestaShop
    2,301
    Commerce7
    785
    OpenCart
    665
    ShopWP
    433
    BigCommerce
    270
    Drupal Commerce
    179
    Shopware
    169
    WineDirect
    103
    Spreadshop
    73
    Miva Merchant
    72
    Salesforce Commerce Cloud
    65
    Future Shop
    64
    JTL-Shop
    63
    SHOPLINE
    60
    Snipcart
    60
    WooCommerceCustom Cart

    Top Categories for stores using Yoast

    Here are the top 10 industry verticals for stores using Yoast.

    • 5.3% of stores using Yoast sell Home & Garden products.
    • 3.8% of stores using Yoast sell Business & Industrial products.
    • 3.5% of stores using Yoast sell Apparel products.
    Category
    Stores
    None
    1,074,103
    Home & Garden
    90,932
    Business & Industrial
    66,029
    Apparel
    60,527
    Food & Drink
    55,529
    People & Society
    55,373
    Health
    49,027
    Beauty & Fitness
    45,535
    Arts & Entertainment
    38,959
    Jobs & Education
    38,367

    Top Countries for stores using Yoast

    Here is the country platform breakdown for stores with Yoast installed.

    • 33.2% of stores using Yoast are in Unknown
    • 10.1% of stores using Yoast are in United States
    • 4.4% of stores using Yoast are in United Kingdom
    • 3.4% of stores using Yoast are in Italy
    Country
    Stores
    None
    573,695
    United States
    174,662
    United Kingdom
    76,723
    Italy
    58,279
    France
    54,940
    Netherlands
    53,895
    Spain
    53,032
    Germany
    48,071
    Australia
    40,230
    Poland
    35,286
    United StatesUnited KingdomItalyFranceNetherlandsSpainGermanyAustraliaPoland

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Access Now

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.