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The State of Drupal Commerce in 2024

Updated Feb 16 2024

In this report, we'll cover the following essential statistics on Drupal Commerce usage.

Download a complete list of Drupal Commerce stores with a paid account.
Create a free account to get a feel for the data we provide.

Drupal Commerce Growth

At present, there are 11,817 live stores running on the Drupal Commerce platform.

Here is the historical growth of stores running Drupal Commerce.

  • Drupal Commerce stores increased 22.9% quarter-over-quarter in 2023 Q4.
  • Drupal Commerce stores increased 234% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q3
9,142
2022 Q4
9,806
2023 Q1
9,834
2023 Q2
10,809
2023 Q3
11,856
2023 Q4
11,786
2024 Q1 (to date)
11,817
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Drupal Commerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Drupal Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 42.9% of Drupal Commerce stores.
  • Instagram is used by 34.4% of Drupal Commerce stores.
  • Twitter is used by 20.8% of Drupal Commerce stores.
Type
Stores
Facebook
5,073
Instagram
4,062
Twitter
2,454
YouTube
2,362
LinkedIn
1,948
Pinterest
762
WhatsApp
522
Tiktok
265
Facebook Group
102
Yelp
33
Snapchat
7

Contact Information On Drupal Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of Drupal Commerce stores provide a phone number on their website
  • 58% of Drupal Commerce stores have an email on their website
Type
Stores
Phone
8,270
Email
6,824

Top Categories For Drupal Commerce Stores

Here is the breakdown of industry verticals for stores on Drupal Commerce.

  • 5.3% of Drupal Commerce stores sell Books & Literature products.
  • 4.6% of Drupal Commerce stores sell Jobs & Education products.
  • 3.6% of Drupal Commerce stores sell Home & Garden products.

Top Countries For Drupal Commerce Stores

Here are the top countries for stores using Drupal Commerce.

  • 14.0% of Drupal Commerce stores are in Russian Federation
  • 14.0% of Drupal Commerce stores are in United States
  • 4.8% of Drupal Commerce stores are in Germany
  • 3.6% of Drupal Commerce stores are in Belgium
Country
Stores
571
428
311
264
239
239

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Drupal Commerce Stores

Here is the breakdown of Drupal Commerce stores by the number of employees.

  • 88.9% of Drupal Commerce stores have Unknown employees.
  • 4.1% of Drupal Commerce stores have 100 - 249 employees.
  • 1.7% of Drupal Commerce stores have 1 - 9 employees.
Employees
Stores
Unknown
10,500
1 - 9
202
10 - 24
115
25 - 49
89
50 - 99
57
100 - 249
485
250 - 999
97
1000 - 4999
201
5000+
71

Number Of Products Sold For Drupal Commerce Stores

Here is the breakdown of Drupal Commerce stores by the number of products that they sell.

  • 20.8% of Drupal Commerce stores sell 1 - 9 different products.
  • 12.1% of Drupal Commerce stores sell 100 - 249 different products.
  • 11.9% of Drupal Commerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
2,456
10 - 24
892
25 - 49
978
50 - 99
349
100 - 249
1,424
250 - 999
1,402
1000 - 4999
817
5000 - 9999
435
10000 - 24999
387
25000 - 99999
227

Top Technologies on Drupal Commerce Stores

We're tracking 264 different technologies that have 43,760 collective installs on Drupal Commerce stores.

  • Google Tag Manager is used by 45.0% of Drupal Commerce stores.
  • Google Adsense is used by 44.3% of Drupal Commerce stores.
  • Google Analytics is used by 39.5% of Drupal Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Drupal Commerce stores.

Top Shipping Carriers Used By Drupal Commerce Stores

  • USPS is used by 2.9% of Drupal Commerce stores.
  • UPS is used by 2.8% of Drupal Commerce stores.
  • Fedex is used by 1.7% of Drupal Commerce stores.

Here are the top 10 shipping carriers across all Drupal Commerce stores.

Shipping Carrier
Stores
USPS
337
UPS
333
Fedex
195
Royal Mail
123
Correos
43
Canada Post
30
Australia Post
26
DHL
25
Purolator
14
PostNord
11

Drupal Commerce Store Top-level Domain Distribution

.com is the most popular top-level domain for Drupal Commerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 37.7% of Drupal Commerce stores have a .com domain.
  • 12.6% of Drupal Commerce stores have a .ru domain.
  • 4.3% of Drupal Commerce stores have a .org domain.
Top-level Domain
Stores
.com
4,455
.ru
1,492
.org
511
.de
509
.be
393
.co.uk
235
.xn--p1ai
234
.hu
230
.it
210
.fr
189

Top Drupal Commerce Stores

Here are the top stores, powered by Drupal Commerce, ordered by store rank.

Name
Domain
Rank
Created
King Arthur Baking
187
2020/07/31
Clinique
355
2016/12/30
Purple
391
2016/12/30
Bobbi Brown Cosmetics
752
2016/12/30
www.wincofoods.com
856
2017/04/28

New Drupal Commerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Armadillo
487,404
2024/02/16
Sudden Fiction Books
1,353,196
2024/02/16
Sleipnirworld
2,088,526
2024/02/16
Bachfest
2,903,319
2024/02/16
www.hh61.ru
3,098,423
2024/02/16

Stores Switching to Drupal Commerce From Other Platforms

Over the last 90 days, Drupal Commerce has taken 169 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Drupal Commerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Purple
391
Custom Cart
2024/01/29
www.wincofoods.com
856
Custom Cart
2024/02/01
Hublot
969
Custom Cart
2024/01/11
Weis Markets
1,508
Custom Cart
2023/12/28
Vidéotron
2,456
Custom Cart
2024/01/23

Stores Switching from Drupal Commerce To Other Platforms

Over the last 90 days, Drupal Commerce has lost 201 merchants to competitive platforms.

Here are the top Drupal Commerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Estée Lauder
405
Custom Cart
2024/02/14
Traxxas
458
Custom Cart
2023/11/27
Smart and Final
1,692
Custom Cart
2024/02/05
The London Pass®
2,581
Shopify
2024/01/23
Data Center Knowledge
3,167
Custom Cart
2024/01/08

Get more insights on Drupal Commerce stores

Our search interface is easy to use and helps you find the Drupal Commerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Drupal Commerce stores, create a free account and have a look for yourself.