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The State of EC-CUBE in 2025

Updated Aug 15 2025

In this report, we'll cover the following essential statistics on EC-CUBE usage.

Download a complete list of EC-CUBE stores with a paid account.
Create a free account to get a feel for the data we provide.

EC-CUBE Growth

At present, there are 2,133 live stores running on the EC-CUBE platform.

Here is the historical growth of stores running EC-CUBE.

  • EC-CUBE stores decreased -1.0% quarter-over-quarter in 2025 Q2.
  • EC-CUBE stores decreased -6% year-over-year in 2025 Q2.
Quarter
Active Stores
2024 Q1
2,051
2024 Q2
2,292
2024 Q3
2,362
2024 Q4
2,305
2025 Q1
2,252
2025 Q2
2,154
2025 Q3 (to date)
2,133
Active Stores by Quarter
2024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q302004006008001,0001,2001,4001,6001,8002,0002,2002,400

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a EC-CUBE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On EC-CUBE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 21.0% of EC-CUBE stores.
  • Facebook is used by 17.4% of EC-CUBE stores.
  • Twitter is used by 13.1% of EC-CUBE stores.
Type
Stores
Instagram
448
Facebook
372
Twitter
280
YouTube
120
LinkedIn
21
Tiktok
15
Pinterest
10
Facebook Group
1

Contact Information On EC-CUBE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 36% of EC-CUBE stores provide a phone number on their website
  • 27% of EC-CUBE stores have an email on their website
Type
Stores
Phone
765
Email
580

Top Categories For EC-CUBE Stores

Here is the breakdown of industry verticals for stores on EC-CUBE.

  • 9.8% of EC-CUBE stores sell Food & Drink products.
  • 8.2% of EC-CUBE stores sell Apparel products.
  • 6.0% of EC-CUBE stores sell Home & Garden products.
Food & DrinkApparelHome & GardenBeauty & FitnessHealthBusiness & IndustrialArts & EntertainmentComputersPeople & SocietyJobs & EducationSportsGifts & Special EventsPets & AnimalsBooks & LiteratureAutos & VehiclesToys & HobbiesConsumer ElectronicsTravel

Top Countries For EC-CUBE Stores

Here are the top countries for stores using EC-CUBE.

  • 40.7% of EC-CUBE stores are in Japan
  • 0.7% of EC-CUBE stores are in Ecuador
  • 0.5% of EC-CUBE stores are in Korea (the Republic of)
  • 0.1% of EC-CUBE stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For EC-CUBE Stores

Here is the breakdown of EC-CUBE stores by the number of employees.

  • 98.6% of EC-CUBE stores have Unknown employees.
  • 0.6% of EC-CUBE stores have 1 - 9 employees.
  • 0.2% of EC-CUBE stores have 250 - 999 employees.
Employees
Stores
Unknown
2,103
1 - 9
13
10 - 24
3
25 - 49
4
50 - 99
4
250 - 999
5
5000+
1
Unknown

Number Of Products Sold For EC-CUBE Stores

Here is the breakdown of EC-CUBE stores by the number of products that they sell.

  • 22.6% of EC-CUBE stores sell 1 - 9 different products.
  • 13.6% of EC-CUBE stores sell 100 - 249 different products.
  • 11.5% of EC-CUBE stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
481
10 - 24
220
25 - 49
244
50 - 99
48
100 - 249
291
250 - 999
245
1000 - 4999
96
5000 - 9999
20
10000 - 24999
25
25000 - 99999
12
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on EC-CUBE Stores

We're tracking 74 different technologies that have 7,316 collective installs on EC-CUBE stores.

  • Google Analytics is used by 64.7% of EC-CUBE stores.
  • Google Ads Pixel is used by 48.5% of EC-CUBE stores.
  • Google Adsense is used by 48.0% of EC-CUBE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all EC-CUBE stores.

Top Shipping Carriers Used By EC-CUBE Stores

  • Japan Post is used by 55.7% of EC-CUBE stores.
  • Yamato Transport is used by 5.1% of EC-CUBE stores.
  • Sagawa Express is used by 3.1% of EC-CUBE stores.

Here are the top 8 shipping carriers across all EC-CUBE stores.

Shipping Carrier
Stores
Japan Post
1,189
Yamato Transport
109
Sagawa Express
66
USPS
2
Fedex
2
UPS
2
Canada Post
1
Royal Mail
1

EC-CUBE Store Top-level Domain Distribution

.com is the most popular top-level domain for EC-CUBE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 46.9% of EC-CUBE stores have a .com domain.
  • 25.6% of EC-CUBE stores have a .jp domain.
  • 11.4% of EC-CUBE stores have a .co.jp domain.
Top-level Domain
Stores
.com
1,001
.jp
547
.co.jp
243
.net
159
.shop
38
.biz
24
.org
12
.info
12
.online
10
.site
7
.com.jp.co.jp.net.shop

Top EC-CUBE Stores

Here are the top stores, powered by EC-CUBE, ordered by store rank.

Name
Domain
Rank
Created
www.melonbooks.co.jp
12,440
2016/12/30
MTG通販】品揃え日本最大級の通販サイト
16,141
2019/03/29
www.kosho.or.jp
21,631
2016/12/30
【公式】マイケル・コース│MICHAEL KORS 公式オンラインストア
37,959
2016/12/30
www.omoren.com
49,205
2016/12/30

New EC-CUBE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
atsugikagaku.jp
7,133,786
2025/08/15
ラッキーDVD
3,400,497
2025/08/08
www.korcolor.com
6,919,932
2025/08/08
MIG DESIGN
12,717,225
2025/08/08
Smile21
2,015,924
2025/08/01

Stores Switching to EC-CUBE From Other Platforms

Over the last 90 days, EC-CUBE has taken 7 merchants from competitive ecommerce platforms.

ShopifyCustom CartFuture ShopColor Me ShopRepisuto

Here are the top stores that have switched to EC-CUBE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.denkichi.com
428,597
Custom Cart
2025/06/29
www.cospediawig.jp
1,245,550
Future Shop
2025/06/15
303SURFBOARDS WEB STORE
3,095,242
Color Me Shop
2025/06/01
TOP 美肌醤潤 URUOIN
4,045,393
Repisuto
2025/07/20
tua-store.com
4,986,036
Shopify
2025/05/27

Stores Switching from EC-CUBE To Other Platforms

Over the last 90 days, EC-CUBE has lost 26 merchants to competitive platforms.

Custom CartShopifyFuture ShopWooCommerceBASEW2 RepeatColor Me ShopEC Force

Here are the top EC-CUBE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ドクターズコスメ高須英津子開発スキンケア化粧品Jullants【ジュランツ】
240,876
Custom Cart
2025/05/25
通販新聞社 / TOPページ
316,159
Custom Cart
2025/06/22
CALIFORNIA CUSTOM JAPAN
548,688
Custom Cart
2025/07/20
天仁茗茶 / TOPページ
573,138
Custom Cart
2025/06/08
www.heart-group.jp
675,579
Future Shop
2025/07/06

Get more insights on EC-CUBE stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Creation date
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  • Domain status
  • Domain type
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