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The State of STORES in 2024

Updated Jul 19 2024

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

Download a complete list of STORES stores with a paid account.
Create a free account to get a feel for the data we provide.

STORES Growth

At present, there are 14,411 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores increased 3.7% quarter-over-quarter in 2024 Q2.
  • STORES stores increased 33% year-over-year in 2024 Q2.
Quarter
Active Stores
2020 Q4
12,700
2021 Q1
16,407
2021 Q2
17,093
2021 Q3
19,237
2021 Q4
20,410
2022 Q1
20,906
2022 Q2
20,995
2022 Q3
20,453
2022 Q4
20,429
2023 Q1
20,896
2023 Q2
20,434
2023 Q3
20,230
2023 Q4
19,925
2024 Q1
19,660
2024 Q2
10,087
2024 Q3 (to date)
14,411
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a STORES store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.7% of STORES stores.
  • Facebook is used by 28.7% of STORES stores.
  • Twitter is used by 24.4% of STORES stores.
Type
Stores
Instagram
7,015
Facebook
4,140
Twitter
3,521
YouTube
998
Tiktok
18
Facebook Group
6

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 18% of STORES stores provide a phone number on their website
  • 4% of STORES stores have an email on their website
Type
Stores
Phone
2,626
Email
589

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 1.6% of STORES stores sell Apparel products.
  • 1.4% of STORES stores sell Food & Drink products.
  • 0.9% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
14,411

With a paid account, stores can also be segmented by region and city.

Number Of Employees For STORES Stores

Here is the breakdown of STORES stores by the number of employees.

  • 100.0% of STORES stores have Unknown employees.
Employees
Stores
Unknown
14,411

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 55.6% of STORES stores sell 1 - 9 different products.
  • 4.9% of STORES stores sell 10 - 24 different products.
  • 3.9% of STORES stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,017
10 - 24
708
25 - 49
566
50 - 99
107
100 - 249
379
250 - 999
141
1000 - 4999
22
10000 - 24999
1

Top Technologies on STORES Stores

We're tracking 18 different technologies that have 139,148 collective installs on STORES stores.

  • Twitter Pixel is used by 100.0% of STORES stores.
  • Facebook SDK is used by 100.0% of STORES stores.
  • Google Tag Manager is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Technology
Stores
14,410
14,410
14,409
14,402
14,390

Top Shipping Carriers Used By STORES Stores

  • Japan Post is used by 0.2% of STORES stores.
  • Yamato Transport is used by 0.2% of STORES stores.
  • Sagawa Express is used by 0.0% of STORES stores.

Here are the top 6 shipping carriers across all STORES stores.

Shipping Carrier
Stores
Japan Post
36
Yamato Transport
30
Sagawa Express
4
UPS
3
Fedex
3
USPS
1

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 75.9% of STORES stores have a .jp domain.
  • 11.1% of STORES stores have a .com domain.
  • 10.4% of STORES stores have a .shop domain.
Top-level Domain
Stores
.jp
10,934
.com
1,605
.shop
1,501
.net
367
.or.jp
1
.website
1
.live
1
.biz
1

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
épine
87,656
2017/04/28
tokyo_shokubutsu_zufu
274,060
2020/06/05
WCJ OFFICIAL WEB STORE
300,433
2021/04/30
iidaya.shop
335,719
2019/05/17
BIBLIOPHILIC
401,897
2019/04/05

New STORES Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
sylphynes
12,556,437
2024/07/19
kuronekoken.stores.jp
12,633,346
2024/07/19
LOV
12,830,760
2024/07/19
gci-jp.shop
3,341,295
2024/07/12
LANDVERSE
9,262,749
2024/07/12

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 1 merchants to competitive platforms.

Platform
Stores

Here are the top STORES stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
célon
2,024,039
Shopify
2024/07/01

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.