The State of STORES in 2026

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

• STORES growth
• Social media usage on STORES stores
• Contact information on STORES stores
• Top categories for STORES stores
• Top countries for STORES stores
• Number of employees for STORES stores
• Number of products sold for STORES stores
• Top STORES technologies
• Top Shipping Carriers used by STORES stores
• STORES store top-level domain distribution
• Top STORES stores
• New STORES stores
• Stores switching to STORES from other platforms
• Stores switching from STORES to other platforms

STORES Growth

At present, there are 9,801 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

• STORES stores decreased -7.2% quarter-over-quarter in 2025 Q4.
• STORES stores decreased -46% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a STORES store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 52.5% of STORES stores.
• Facebook is used by 29.0% of STORES stores.
• Twitter is used by 25.7% of STORES stores.

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 4% of STORES stores have an email on their website
• 2% of STORES stores provide a phone number on their website

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

• 13.3% of STORES stores sell Food & Drink products.
• 10.9% of STORES stores sell Apparel products.
• 8.2% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

• 100.0% of STORES stores are in Japan

With a paid account, stores can also be segmented by region and city.

Number Of Employees For STORES Stores

Here is the breakdown of STORES stores by the number of employees.

• 100.0% of STORES stores have Unknown employees.

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

• 50.6% of STORES stores sell 1 - 9 different products.
• 2.6% of STORES stores sell 10 - 24 different products.
• 2.0% of STORES stores sell 25 - 49 different products.

Top Technologies on STORES Stores

We're tracking 25 different technologies that have 94,703 collective installs on STORES stores.

• Cloudflare is used by 100.0% of STORES stores.
• Google Tag Manager is used by 100.0% of STORES stores.
• Twitter Pixel is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Top Shipping Carriers Used By STORES Stores

• Japan Post is used by 0.1% of STORES stores.
• Fedex is used by 0.0% of STORES stores.
• Sagawa Express is used by 0.0% of STORES stores.

Here are the top 6 shipping carriers across all STORES stores.

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

• 83.7% of STORES stores have a .jp domain.
• 7.4% of STORES stores have a .com domain.
• 7.1% of STORES stores have a .shop domain.

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

New STORES Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 2 merchants to competitive platforms.

Here are the top STORES stores that have recently changed to a competitive platform.

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.