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The State of STORES in 2022

Updated Sep 16 2022

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

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STORES Growth

At present, there are 20,440 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores increased 2.7% quarter-over-quarter in 2022 Q2.
  • STORES stores increased 12% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
44
2017 Q2
513
2017 Q3
112
2017 Q4
56
2018 Q1
381
2018 Q2
191
2018 Q3
240
2018 Q4
265
2019 Q1
6,054
2019 Q2
299
2019 Q3
329
2019 Q4
259
2020 Q1
407
2020 Q2
833
2020 Q3
705
2020 Q4
1,715
2021 Q1
2,522
2021 Q2
1,423
2021 Q3
658
2021 Q4
506
2022 Q1
483
2022 Q2
524
2022 Q3 (to date)
609
Cumulative Stores by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 51.6% of STORES stores.
  • Facebook is used by 30.2% of STORES stores.
  • Twitter is used by 25.6% of STORES stores.
Type
Stores
Instagram
10,541
Facebook
6,169
Twitter
5,230
YouTube
1,321
Tiktok
13
Facebook Group
8
Pinterest
3
LinkedIn
2

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 9% of STORES stores provide a phone number on their website
  • 6% of STORES stores have an email on their website
Type
Stores
Phone
1,933
Email
1,301

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 3.4% of STORES stores sell Apparel products.
  • 2.4% of STORES stores sell Food & Drink products.
  • 1.2% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
20,440

With a paid account, stores can also be segmented by region and city.

Number Of Employees For STORES Stores

Here is the breakdown of STORES stores by the number of employees.

  • 0.0% of STORES stores have 1 - 9 employees.
  • 0.0% of STORES stores have 10 - 24 employees.
  • 0.0% of STORES stores have 50 - 99 employees.
Employees
Stores
1 - 9
4
10 - 24
2
50 - 99
2

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 15.4% of STORES stores sell 250000+ different products.
  • 10.9% of STORES stores sell 1 - 9 different products.
  • 6.2% of STORES stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
2,235
10 - 24
1,271
25 - 49
1,098
50 - 99
212
100 - 249
757
250 - 999
288
1000 - 4999
34
5000 - 9999
3
250000+
3,140

Top Technologies on STORES Stores

We're tracking 17 different technologies that have 179,959 collective installs on STORES stores.

  • Facebook SDK is used by 100.0% of STORES stores.
  • Google Tag Manager is used by 100.0% of STORES stores.
  • Twitter Pixel is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Technology
Stores
20,436
20,436
20,144

Top Shipping Carriers Used By STORES Stores

  • Japan Post is used by 0.4% of STORES stores.
  • Yamato Transport is used by 0.4% of STORES stores.
  • Sagawa Express is used by 0.1% of STORES stores.

Here are the top 7 shipping carriers across all STORES stores.

Shipping Carrier
Stores
Japan Post
88
Yamato Transport
76
Sagawa Express
25
Fedex
8
USPS
7
UPS
4
Royal Mail
1

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 56.6% of STORES stores have a .jp domain.
  • 20.2% of STORES stores have a .com domain.
  • 18.7% of STORES stores have a .shop domain.
Top-level Domain
Stores
.jp
11,579
.com
4,122
.shop
3,814
.net
915
.live
2
.biz
1
.co.jp
1
.inc
1
.or.jp
1
.site
1

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
TALPKEYBOARD
45,369
2021/02/26
noodle-tours.shop
48,443
2021/03/26
watts-100.com
56,187
2019/11/15
omocoro-store.com
63,391
2021/09/10
BLANC basque(ブラン�スク)
67,842
2021/04/30

New STORES Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
junchann0202.shop
8,529,686
2022/09/16
muguet
8,535,302
2022/09/16
ワッツオンライン大�注文WEB
8,584,044
2022/09/16
unis
8,623,788
2022/09/16
CYUON STORE
8,634,964
2022/09/16

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
YUKA TOHIRA Accessory
567,943
Custom Cart
2022/07/09
shop.f-pzl.com
2,364,245
Color Me Shop
2022/08/01
GogoCandy
8,342,365
Shopify
2022/07/28

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top STORES stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
FASHIONSNAP.STORE
822,981
Shopify
2022/07/04
Cycle.S Trading
5,638,441
Shopify
2022/07/16
たべコレ / TOPページ
9,669,882
Custom Cart
2022/08/31

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.