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The State of STORES in 2023

Updated Jan 27 2023

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

Download a complete list of STORES stores with a paid account.
Create a free account to get a feel for the data we provide.

STORES Growth

At present, there are 20,350 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores increased 2.0% quarter-over-quarter in 2022 Q4.
  • STORES stores increased 11% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
41
2017 Q2
495
2017 Q3
106
2017 Q4
56
2018 Q1
360
2018 Q2
185
2018 Q3
225
2018 Q4
255
2019 Q1
6,013
2019 Q2
287
2019 Q3
308
2019 Q4
239
2020 Q1
396
2020 Q2
797
2020 Q3
652
2020 Q4
1,646
2021 Q1
2,449
2021 Q2
1,388
2021 Q3
619
2021 Q4
452
2022 Q1
462
2022 Q2
490
2022 Q3
694
2022 Q4
396
2023 Q1 (to date)
52
Cumulative Stores by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 51.8% of STORES stores.
  • Facebook is used by 30.4% of STORES stores.
  • Twitter is used by 25.3% of STORES stores.
Type
Stores
Instagram
10,540
Facebook
6,187
Twitter
5,147
YouTube
1,362
Tiktok
12
Facebook Group
7
LinkedIn
3
Pinterest
2

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of STORES stores provide a phone number on their website
  • 5% of STORES stores have an email on their website
Type
Stores
Phone
1,944
Email
992

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 3.3% of STORES stores sell Apparel products.
  • 2.4% of STORES stores sell Food & Drink products.
  • 1.1% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
20,350

With a paid account, stores can also be segmented by region and city.

Number Of Employees For STORES Stores

Here is the breakdown of STORES stores by the number of employees.

  • 0.0% of STORES stores have 1 - 9 employees.
  • 0.0% of STORES stores have 10 - 24 employees.
  • 0.0% of STORES stores have 50 - 99 employees.
Employees
Stores
1 - 9
8
10 - 24
2
50 - 99
2

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 45.2% of STORES stores sell 250000+ different products.
  • 20.0% of STORES stores sell 1 - 9 different products.
  • 8.8% of STORES stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,070
10 - 24
1,799
25 - 49
1,432
50 - 99
258
100 - 249
910
250 - 999
327
1000 - 4999
36
5000 - 9999
3
250000+
9,197

Top Technologies on STORES Stores

We're tracking 19 different technologies that have 179,957 collective installs on STORES stores.

  • Facebook SDK is used by 100.0% of STORES stores.
  • Google Tag Manager is used by 100.0% of STORES stores.
  • Twitter Pixel is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Top Shipping Carriers Used By STORES Stores

  • Japan Post is used by 0.4% of STORES stores.
  • Yamato Transport is used by 0.3% of STORES stores.
  • Sagawa Express is used by 0.1% of STORES stores.

Here are the top 8 shipping carriers across all STORES stores.

Shipping Carrier
Stores
Japan Post
80
Yamato Transport
61
Sagawa Express
23
Fedex
9
USPS
9
UPS
4
Royal Mail
1
ORLEN
1

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 57.3% of STORES stores have a .jp domain.
  • 19.8% of STORES stores have a .com domain.
  • 18.4% of STORES stores have a .shop domain.
Top-level Domain
Stores
.jp
11,663
.com
4,036
.shop
3,739
.net
904
.live
2
.biz
1
.co.jp
1
.inc
1
.or.jp
1
.site
1

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
kinonedo
60,247
2017/04/28
CLUB SAKENOMITAI
104,025
2019/05/24
深層組公�Web / グッズストア��
115,139
2020/10/30
タン� German Bakery Tanne
116,753
2020/06/19
rb-onlinestore.com
150,783
2018/02/02

New STORES Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
NSI STORE
2,113,104
2023/01/27
nowhere else TATAMIZE
2,708,966
2023/01/27
ユニフォームクリエイト(uniform create)ã�Šã�
3,825,837
2023/01/27
ExWHYZ official STORE
6,231,630
2023/01/27
koshisolu.stores.jp
6,318,864
2023/01/27

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
shop.sunao-lab.com
11,156,140
Color Me Shop
2022/11/07

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 2 merchants to competitive platforms.

Platform
Stores
1

Here are the top STORES stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
nagayakoji
1,261,839
BASE
2023/01/23
merkag.com
8,512,952
WooCommerce
2022/12/09

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.