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The State of STORES in 2022

Updated May 20 2022

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

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STORES Growth

At present, there are 20,997 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores increased 2.8% quarter-over-quarter in 2022 Q1.
  • STORES stores increased 20% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
45
2017 Q2
545
2017 Q3
117
2017 Q4
62
2018 Q1
409
2018 Q2
212
2018 Q3
246
2018 Q4
293
2019 Q1
6,261
2019 Q2
321
2019 Q3
364
2019 Q4
277
2020 Q1
440
2020 Q2
929
2020 Q3
789
2020 Q4
1,802
2021 Q1
2,736
2021 Q2
1,559
2021 Q3
733
2021 Q4
573
2022 Q1
554
2022 Q2 (to date)
363
Cumulative Stores by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.2% of STORES stores.
  • Facebook is used by 29.3% of STORES stores.
  • Twitter is used by 24.8% of STORES stores.
Type
Stores
Instagram
10,130
Facebook
6,143
Twitter
5,210
YouTube
1,229
Tiktok
11
Facebook Group
10
Pinterest
3

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 45% of STORES stores have an email on their website
  • 42% of STORES stores provide a phone number on their website
Type
Stores
Email
9,397
Phone
8,757

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 3.4% of STORES stores sell Apparel products.
  • 2.5% of STORES stores sell Food & Drink products.
  • 1.2% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
20,997

With a paid account, stores can also be segmented by region and city.

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 1.1% of STORES stores sell 1 - 9 different products.
  • 1.0% of STORES stores sell 100 - 249 different products.
  • 0.9% of STORES stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
241
10 - 24
180
25 - 49
175
50 - 99
58
100 - 249
220
250 - 999
127
1000 - 4999
24
5000 - 9999
3

Top Technologies on STORES Stores

We're tracking 13 different technologies that have 149,054 collective installs on STORES stores.

  • Facebook SDK is used by 100.0% of STORES stores.
  • Cloudfront CDN is used by 100.0% of STORES stores.
  • Twitter Pixel is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Top Shipping Carriers Used By STORES Stores

  • Japan Post is used by 0.5% of STORES stores.
  • Yamato Transport is used by 0.4% of STORES stores.
  • Sagawa Express is used by 0.1% of STORES stores.

Here are the top 6 shipping carriers across all STORES stores.

Shipping Carrier
Stores
Japan Post
111
Yamato Transport
91
Sagawa Express
29
USPS
15
Fedex
13
UPS
6

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 56.3% of STORES stores have a .jp domain.
  • 20.6% of STORES stores have a .com domain.
  • 18.4% of STORES stores have a .shop domain.
Top-level Domain
Stores
.jp
11,825
.com
4,329
.shop
3,871
.net
961
.live
2
.biz
1
.co.jp
1
.inc
1
.me
1
.or.jp
1

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
TALPKEYBOARD
78,508
2021/02/26
noodle-tours.shop
80,017
2021/03/26
watts-100.com
80,483
2019/11/15
BLANC basque(ブランバスク)
87,291
2021/04/30
omocoro-store.com
87,349
2021/09/10

New STORES Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
hopjapan store
3,790,135
2022/05/20
CRAFTROCK BREWING ONLINE STORE
3,798,229
2022/05/20
octagonbrewing.stores.jp
4,259,686
2022/05/20
Barbaric WORKS
4,339,747
2022/05/20
テノヒラZAKKA店
4,409,463
2022/05/20

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores
1
1

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
mercredin.online
5,569,374
BASE
2022/02/28
CuLLt
6,798,475
Shopify
2022/04/05
Mirart STORE
7,952,351
Wix
2022/03/03

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.