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The State of STORES in 2021

Updated Sep 17 2021

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

Download a complete list of STORES stores with a paid account.
Create a free account to get a feel for the data we provide.

STORES Growth

At present, there are 19,229 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores increased 8.3% quarter-over-quarter in 2021 Q2.
  • STORES stores increased 55% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
42
2017 Q2
555
2017 Q3
115
2017 Q4
59
2018 Q1
419
2018 Q2
214
2018 Q3
266
2018 Q4
300
2019 Q1
6,445
2019 Q2
327
2019 Q3
362
2019 Q4
278
2020 Q1
420
2020 Q2
930
2020 Q3
720
2020 Q4
1,823
2021 Q1
2,681
2021 Q2
1,447
2021 Q3 (to date)
428
Cumulative Stores by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 46.8% of STORES stores.
  • Facebook is used by 31.9% of STORES stores.
  • Twitter is used by 26.3% of STORES stores.
Type
Stores
Instagram
8,998
Facebook
6,142
Twitter
5,058
YouTube
827
Facebook Group
11
Tiktok
3
Pinterest
3

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 45% of STORES stores have an email on their website
  • 43% of STORES stores provide a phone number on their website
Type
Stores
Email
8,580
Phone
8,315

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 1.6% of STORES stores sell Apparel products.
  • 0.8% of STORES stores sell Food & Drink products.
  • 0.4% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
19,229

With a paid account, stores can also be segmented by region and city.

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 0.5% of STORES stores sell 100 - 249 different products.
  • 0.3% of STORES stores sell 10 - 24 different products.
  • 0.3% of STORES stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
53
10 - 24
57
25 - 49
54
50 - 99
21
100 - 249
90
250 - 999
54
1000 - 4999
14
5000 - 9999
2

Top Technologies on STORES Stores

We're tracking 12 different technologies that have 81,464 collective installs on STORES stores.

  • Facebook SDK is used by 100.0% of STORES stores.
  • Google Tag Manager is used by 100.0% of STORES stores.
  • Twitter Pixel is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Top Shipping Carriers Used By STORES Stores

  • UPS is used by 0.6% of STORES stores.
  • Japan Post is used by 0.5% of STORES stores.
  • Yamato Transport is used by 0.3% of STORES stores.

Here are the top 7 shipping carriers across all STORES stores.

Shipping Carrier
Stores
UPS
107
Japan Post
101
Yamato Transport
67
Sagawa Express
24
Fedex
9
USPS
9
TNT
1

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 60.6% of STORES stores have a .jp domain.
  • 19.5% of STORES stores have a .shop domain.
  • 16.0% of STORES stores have a .com domain.
Top-level Domain
Stores
.jp
11,661
.shop
3,745
.com
3,073
.net
740
.live
2
.site
2
.biz
1
.co.jp
1
.inc
1
.or.jp
1

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
Botanical Holic
botanicalholic.com
79,697
2020/05/29
BOTTOM LINE
bottomline-world.com
87,979
2016/12/30
UK NATURAL BODYCARE
cowshed-online.stores.jp
98,247
2020/02/21
くらふと一期舎 土ぼっくり&Stones
craft158.net
128,751
2020/06/12
STAR TABLE
startablehome.com
129,906
2020/08/28

New STORES Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
OooooooK STORE
keisaman.stores.jp
3,246,225
2021/09/17
鷲羽窯 オンラインストア
wasyugama-online.stores.jp
4,341,931
2021/09/17
Ransui Store
www-ransui.stores.jp
5,032,390
2021/09/17
まめShop
mamekichimameko.shop
5,145,014
2021/09/17
popotame.shop
popotame.shop
5,155,028
2021/09/17

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores
3
1

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
KOBUTASHA
www.kobutasha.com
3,731,373
BASE
2021/08/04
cuorequal
www.cuorequal.site
5,093,275
BASE
2021/09/02
PRETTY THINGS
www.prettythings.jp
5,236,819
BASE
2021/09/03
lemer+
lemer.shop
7,885,645
Wix
2021/06/29

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 1 merchants to competitive platforms.

Platform
Stores

Here are the top STORES stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Randy
randy-online.com
682,566
Shopify
2021/08/07

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.