Check out our new Chrome Extension.

The State of STORES in 2021

Updated Nov 26 2021

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

Download a complete list of STORES stores with a paid account.
Create a free account to get a feel for the data we provide.

STORES Growth

At present, there are 20,480 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores increased 3.7% quarter-over-quarter in 2021 Q3.
  • STORES stores increased 54% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
48
2017 Q2
567
2017 Q3
124
2017 Q4
63
2018 Q1
411
2018 Q2
223
2018 Q3
264
2018 Q4
315
2019 Q1
6,421
2019 Q2
345
2019 Q3
383
2019 Q4
301
2020 Q1
471
2020 Q2
1,004
2020 Q3
837
2020 Q4
1,895
2021 Q1
2,871
2021 Q2
1,639
2021 Q3
717
2021 Q4 (to date)
179
Cumulative Stores by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.8% of STORES stores.
  • Facebook is used by 30.4% of STORES stores.
  • Twitter is used by 25.4% of STORES stores.
Type
Stores
Instagram
9,794
Facebook
6,227
Twitter
5,199
YouTube
980
Facebook Group
11
Tiktok
6
Pinterest
3

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 44% of STORES stores have an email on their website
  • 41% of STORES stores provide a phone number on their website
Type
Stores
Email
9,102
Phone
8,460

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 1.6% of STORES stores sell Apparel products.
  • 0.8% of STORES stores sell Food & Drink products.
  • 0.4% of STORES stores sell Arts & Entertainment products.

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
20,480

With a paid account, stores can also be segmented by region and city.

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 0.5% of STORES stores sell 100 - 249 different products.
  • 0.4% of STORES stores sell 1 - 9 different products.
  • 0.4% of STORES stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
72
10 - 24
65
25 - 49
65
50 - 99
28
100 - 249
102
250 - 999
72
1000 - 4999
15
5000 - 9999
2

Top Technologies on STORES Stores

We're tracking 12 different technologies that have 92,655 collective installs on STORES stores.

  • Facebook SDK is used by 100.0% of STORES stores.
  • Cloudfront CDN is used by 100.0% of STORES stores.
  • Google Tag Manager is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Top Shipping Carriers Used By STORES Stores

  • UPS is used by 0.6% of STORES stores.
  • Japan Post is used by 0.5% of STORES stores.
  • Yamato Transport is used by 0.4% of STORES stores.

Here are the top 6 shipping carriers across all STORES stores.

Shipping Carrier
Stores
UPS
116
Japan Post
104
Yamato Transport
73
Sagawa Express
26
Fedex
13
USPS
8

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 56.7% of STORES stores have a .jp domain.
  • 20.1% of STORES stores have a .com domain.
  • 18.5% of STORES stores have a .shop domain.
Top-level Domain
Stores
.jp
11,612
.com
4,118
.shop
3,786
.net
955
.live
2
.site
2
.biz
1
.co.jp
1
.inc
1
.or.jp
1

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
ワッツオンライン
68,832
2019/11/15
安心安全のこだわり乾物「明日想い」|藤和乾物株式会社
70,227
2020/09/25
offshore tokyo
134,603
2017/06/30
くらふと一期舎 土ぼっくり&Stones
162,901
2020/06/12
book obscura
178,077
2017/04/28

New STORES Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
poda
7,117,448
2021/11/19
saa15.shop
8,475,507
2021/11/19
LOCALS ONLY
5,676,646
2021/11/12
H0M3 STORE
5,806,060
2021/11/12
Eternal online STORE
5,863,330
2021/11/12

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
HANJO COLLECTION
4,734,985
Shopify
2021/10/30
Kaduki FLOWERS&DESIGN
6,501,513
Shopify
2021/11/02
Buddy’s STORE
7,131,526
Shopify
2021/10/30

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 1 merchants to competitive platforms.

Platform
Stores

Here are the top STORES stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
prasthana.shop
5,048,764
WooCommerce
2021/10/28

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.