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The State of STORES in 2025

Updated May 23 2025

STORES is an ecommerce platform, based in Japan, aimed at small businesses, allowing them to create online stores in a matter of minutes.

In this report, we'll cover the following essential statistics on STORES usage.

Download a complete list of STORES stores with a paid account.
Create a free account to get a feel for the data we provide.

STORES Growth

At present, there are 18,867 live stores running on the STORES platform.

Here is the historical growth of stores running STORES.

  • STORES stores decreased -2.4% quarter-over-quarter in 2025 Q1.
  • STORES stores decreased -2% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q4
12,700
2021 Q1
16,407
2021 Q2
17,093
2021 Q3
19,237
2021 Q4
20,410
2022 Q1
20,906
2022 Q2
20,995
2022 Q3
20,453
2022 Q4
20,429
2023 Q1
20,896
2023 Q2
20,434
2023 Q3
20,230
2023 Q4
19,925
2024 Q1
19,660
2024 Q2
10,087
2024 Q3
15,246
2024 Q4
19,468
2025 Q1
19,334
2025 Q2 (to date)
18,867
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a STORES store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On STORES Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 55.0% of STORES stores.
  • Facebook is used by 28.7% of STORES stores.
  • Twitter is used by 25.2% of STORES stores.
Type
Stores
Instagram
10,381
Facebook
5,415
Twitter
4,761
YouTube
505
Tiktok
27
Facebook Group
9
Pinterest
3
WhatsApp
1

Contact Information On STORES Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 4% of STORES stores have an email on their website
  • 2% of STORES stores provide a phone number on their website
Type
Stores
Email
794
Phone
326

Top Categories For STORES Stores

Here is the breakdown of industry verticals for stores on STORES.

  • 1.5% of STORES stores sell Apparel products.
  • 1.3% of STORES stores sell Food & Drink products.
  • 0.8% of STORES stores sell Arts & Entertainment products.
ApparelFood & DrinkArts & EntertainmentHome & GardenBeauty & FitnessBooks & LiteratureToys & HobbiesSportsPeople & SocietyJobs & EducationBusiness & IndustrialComputers

Top Countries For STORES Stores

Here are the top countries for stores using STORES.

  • 100.0% of STORES stores are in Japan
Country
Stores
18,867
Japan

With a paid account, stores can also be segmented by region and city.

Number Of Employees For STORES Stores

Here is the breakdown of STORES stores by the number of employees.

  • 100.0% of STORES stores have Unknown employees.
Employees
Stores
Unknown
18,867
Unknown

Number Of Products Sold For STORES Stores

Here is the breakdown of STORES stores by the number of products that they sell.

  • 52.1% of STORES stores sell 1 - 9 different products.
  • 4.2% of STORES stores sell 25 - 49 different products.
  • 3.0% of STORES stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
9,836
10 - 24
572
25 - 49
794
50 - 99
107
100 - 249
504
250 - 999
247
1000 - 4999
55
5000 - 9999
11
10000 - 24999
8
25000 - 99999
1
1 - 910 - 2425 - 49100 - 249250 - 999

Top Technologies on STORES Stores

We're tracking 21 different technologies that have 185,908 collective installs on STORES stores.

  • Facebook SDK is used by 100.0% of STORES stores.
  • Twitter Pixel is used by 100.0% of STORES stores.
  • Google Ads Pixel is used by 100.0% of STORES stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Technology
Stores
18,866
18,866
18,866
18,865
18,864

Top Shipping Carriers Used By STORES Stores

  • Japan Post is used by 0.2% of STORES stores.
  • Yamato Transport is used by 0.1% of STORES stores.
  • Fedex is used by 0.0% of STORES stores.

Here are the top 6 shipping carriers across all STORES stores.

Shipping Carrier
Stores
Japan Post
29
Yamato Transport
15
Fedex
4
USPS
3
UPS
2
Sagawa Express
2

STORES Store Top-level Domain Distribution

Here is the top-level domain distribution for STORES stores.

  • 68.5% of STORES stores have a .jp domain.
  • 14.5% of STORES stores have a .com domain.
  • 13.7% of STORES stores have a .shop domain.
Top-level Domain
Stores
.jp
12,920
.com
2,727
.shop
2,583
.net
632
.or.jp
1
.website
1
.co.jp
1
.live
1
.biz
1
.jp.com.shop.net

Top STORES Stores

Here are the top stores, powered by STORES, ordered by store rank.

Name
Domain
Rank
Created
épine
97,507
2017/04/28
PÂTISSERIE ASAKO IWAYANAGI
104,937
2018/04/20
Atlantis Vintage Tokyo
262,955
2021/06/25
Treat ürself
treaturself.shop
270,344
2024/11/15
G.triGer
331,493
2021/06/18

New STORES Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Rosten&B
rostenandb.shop
8,090,106
2025/05/23
Star Palette
starpalette.shop
8,093,466
2025/05/23
sunpurakuichi.stores.jp
12,976,808
2025/05/23
valveat
13,000,311
2025/05/23
“SAZAZANGA Q”特設サイト
13,000,538
2025/05/23

Stores Switching to STORES From Other Platforms

Over the last 90 days, STORES has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores
1
WixWooCommerce

Here are the top stores that have switched to STORES from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
nananomoe
4,052,200
Wix
2025/05/09
Flosa
flosa.shop
11,202,416
WooCommerce
2025/03/15

Stores Switching from STORES To Other Platforms

Over the last 90 days, STORES has lost 1 merchants to competitive platforms.

Platform
Stores
Shopify

Here are the top STORES stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
yarden
2,313,380
Shopify
2025/04/27

Get more insights on STORES stores

Our search interface is easy to use and helps you find the STORES stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on STORES stores, create a free account and have a look for yourself.