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The State of BASE in 2022

Updated Dec 2 2022

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 66,594 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores increased 8.7% quarter-over-quarter in 2022 Q3.
  • BASE stores increased 20% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
76
2017 Q2
103
2017 Q3
55
2017 Q4
65
2018 Q1
113
2018 Q2
2,214
2018 Q3
703
2018 Q4
647
2019 Q1
20,601
2019 Q2
1,232
2019 Q3
884
2019 Q4
667
2020 Q1
904
2020 Q2
1,486
2020 Q3
704
2020 Q4
8,152
2021 Q1
6,931
2021 Q2
4,568
2021 Q3
3,174
2021 Q4
2,488
2022 Q1
2,235
2022 Q2
1,063
2022 Q3
5,237
2022 Q4 (to date)
1,213
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 52.8% of BASE stores.
  • Facebook is used by 28.7% of BASE stores.
  • Twitter is used by 27.7% of BASE stores.
Type
Stores
Instagram
35,178
Facebook
19,130
Twitter
18,429
YouTube
2,908
Tiktok
674
LinkedIn
38
Facebook Group
35
Pinterest
22

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
9,487
Email
7,464

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 1.4% of BASE stores sell Apparel products.
  • 1.1% of BASE stores sell Food & Drink products.
  • 0.4% of BASE stores sell Home & Garden products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in United States
Country
Stores
66,592

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 0.0% of BASE stores have 1 - 9 employees.
  • 0.0% of BASE stores have 100 - 249 employees.
  • 0.0% of BASE stores have 10 - 24 employees.
Employees
Stores
1 - 9
29
10 - 24
17
25 - 49
11
50 - 99
8
100 - 249
23
250 - 999
12
1000 - 4999
3
5000+
2

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 42.6% of BASE stores sell 250000+ different products.
  • 17.9% of BASE stores sell 1 - 9 different products.
  • 5.2% of BASE stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
11,912
10 - 24
3,458
25 - 49
2,666
50 - 99
595
100 - 249
2,515
250 - 999
823
10000 - 24999
333
25000 - 99999
1,760
100000 - 249999
3,053
250000+
28,348

Top Technologies on BASE Stores

We're tracking 38 different technologies that have 602,700 collective installs on BASE stores.

  • New Relic is used by 99.9% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.
  • Facebook Pixel is used by 99.8% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
66,548
65,899
65,421
15,372

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.1% of BASE stores.
  • Sagawa Express is used by 0.1% of BASE stores.

Here are the top 8 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
205
Yamato Transport
94
Sagawa Express
65
Fedex
16
USPS
13
UPS
8
Royal Mail
2
ORLEN
1

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 28.7% of BASE stores have a .in domain.
  • 23.9% of BASE stores have a .jp domain.
  • 19.1% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
19,098
.jp
15,913
.com
12,748
.shop
7,710
.ec
5,028
.net
2,707
.co.jp
872
.tokyo
500
.online
192
.info
169

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
kakera
62,927
2019/06/07
サンライズカメラーSunrise Cameraー
92,881
2019/04/12
BEEP
93,702
2018/09/07
www.18kipper.com
100,426
2020/10/09
KINEJUN ONLINE
102,284
2019/03/22

New BASE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
store.kanro.tokyo
1,405,399
2022/12/02
klang.me(クラングドットミー) 目玉焼きスタイやタコさんウインナーにぎにぎなどのハンドメイドベビーグッズのお店
1,667,902
2022/12/02
cloth by K.
2,310,385
2022/12/02
shop.siroebi.org
2,368,572
2022/12/02
shop.eco-imagine.net
2,741,264
2022/12/02

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 36 merchants from competitive ecommerce platforms.

Platform
Stores
12
2

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
rukbat inc.
782,198
Wix
2022/11/07
www.minsah-shop.com
903,531
Custom Cart
2022/10/05
ナッツ専門店~Vegetus~ベジタス
1,059,902
Color Me Shop
2022/10/24
I&ME Store
1,214,158
Color Me Shop
2022/10/10
www.toukiya.net
1,596,667
Custom Cart
2022/11/30

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 36 merchants to competitive platforms.

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Shunal レディースアパレル&雑貨のセレクトショップ
325,577
Future Shop
2022/10/04
ラボカフェ
355,721
Shopify
2022/09/12
胡蝶蘭ギフト専門店ベスト胡蝶蘭 / TOPページ
636,794
Custom Cart
2022/11/04
綿そぼろ 花菱【公式サイト】
1,009,015
Shopify
2022/10/17
XENO
1,405,218
Shopify
2022/11/22

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.