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The State of BASE in 2022

Updated Jan 21 2022

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 60,545 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores increased 4.7% quarter-over-quarter in 2021 Q4.
  • BASE stores increased 44% year-over-year in 2021 Q4.
Quarter
New Active Stores
2017 Q1
77
2017 Q2
110
2017 Q3
58
2017 Q4
68
2018 Q1
112
2018 Q2
2,395
2018 Q3
766
2018 Q4
699
2019 Q1
20,982
2019 Q2
1,332
2019 Q3
974
2019 Q4
742
2020 Q1
1,010
2020 Q2
1,631
2020 Q3
798
2020 Q4
8,605
2021 Q1
7,225
2021 Q2
4,853
2021 Q3
3,501
2021 Q4
2,658
2022 Q1 (to date)
878
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.0% of BASE stores.
  • Facebook is used by 29.8% of BASE stores.
  • Twitter is used by 28.3% of BASE stores.
Type
Stores
Instagram
29,034
Facebook
18,051
Twitter
17,118
YouTube
1,567
Tiktok
260
Facebook Group
29
Pinterest
22
LinkedIn
3

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
8,437
Email
6,817

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 1.0% of BASE stores sell Apparel products.
  • 0.8% of BASE stores sell Food & Drink products.
  • 0.3% of BASE stores sell Beauty & Fitness products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in Germany
Country
Stores
60,543

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 0.0% of BASE stores have 10 - 24 employees.
  • 0.0% of BASE stores have 25 - 49 employees.
Employees
Stores
10 - 24
2
25 - 49
1

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 0.2% of BASE stores sell 1 - 9 different products.
  • 0.1% of BASE stores sell 25 - 49 different products.
  • 0.1% of BASE stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
150
10 - 24
69
25 - 49
90
50 - 99
13
100 - 249
87
250 - 999
37
1000 - 4999
1
5000 - 9999
1

Top Technologies on BASE Stores

We're tracking 26 different technologies that have 174,469 collective installs on BASE stores.

  • New Relic is used by 99.9% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.
  • Facebook Pixel is used by 33.8% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
60,500
14,385
294
193
51

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • UPS is used by 0.1% of BASE stores.

Here are the top 8 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
197
Yamato Transport
93
UPS
87
Sagawa Express
30
USPS
15
Fedex
11
Royal Mail
1
Australia Post
1

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 30.8% of BASE stores have a .in domain.
  • 24.2% of BASE stores have a .jp domain.
  • 17.8% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
18,620
.jp
14,632
.com
10,753
.shop
6,621
.ec
4,438
.net
2,433
.co.jp
698
.tokyo
516
.online
176
.work
167

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
暮らしと珈琲|豊かな暮らしとコーヒーと powered by BASE
56,064
2018/06/15
kakera
73,025
2019/06/07
www.ginzarenoir.jp
80,722
2020/10/09
shop.nijigennomori.com
87,548
2020/10/02
Coffee Supreme Japan
92,361
2020/12/18

New BASE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
pomponmerry
2,987,618
2022/01/21
osouji1429.thebase.in
3,171,437
2022/01/21
SWING
3,279,239
2022/01/21
season.fyg
3,689,640
2022/01/21
store.umemoto-wagashi.com
3,694,506
2022/01/21

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 40 merchants from competitive ecommerce platforms.

Platform
Stores
28
4

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
a quiet day
388,654
Shopify
2022/01/04
BABYSELECT
1,839,537
Custom Cart
2021/12/07
shop.ccp-ngo.jp
1,889,135
Custom Cart
2022/01/05
MARBLE TRIANGLE(マーブルトライアングル) / 韓国インテリア雑貨通販サイト
2,572,616
Shopify
2021/11/17
Tiger Lily Tokyo
3,127,344
Custom Cart
2022/01/04

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 32 merchants to competitive platforms.

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
THE SHISHIKUI
505,781
Shopify
2022/01/10
cielkocka
1,084,580
Shopify
2021/11/09
DELTA FITNESS JAPAN  トップページ
1,527,863
Custom Cart
2021/11/16
らーめんAFURI 公式通販サイト
1,768,621
Shopify
2022/01/10
HEP FIVE福袋オンラインストア
1,847,333
Shopify
2021/11/14

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.