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The State of BASE in 2022

Updated Jul 1 2022

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
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BASE Growth

At present, there are 61,649 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores increased 1.8% quarter-over-quarter in 2022 Q2.
  • BASE stores increased 18% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
76
2017 Q2
106
2017 Q3
54
2017 Q4
66
2018 Q1
113
2018 Q2
2,275
2018 Q3
740
2018 Q4
672
2019 Q1
20,762
2019 Q2
1,264
2019 Q3
948
2019 Q4
703
2020 Q1
926
2020 Q2
1,509
2020 Q3
766
2020 Q4
8,413
2021 Q1
7,025
2021 Q2
4,644
2021 Q3
3,370
2021 Q4
2,658
2022 Q1
2,323
2022 Q2
1,103
2022 Q3 (to date)
65
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.3% of BASE stores.
  • Facebook is used by 29.5% of BASE stores.
  • Twitter is used by 28.3% of BASE stores.
Type
Stores
Instagram
30,414
Facebook
18,217
Twitter
17,442
YouTube
2,199
Tiktok
491
Facebook Group
32
Pinterest
21
LinkedIn
2

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
8,690
Email
6,932

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 1.6% of BASE stores sell Apparel products.
  • 1.2% of BASE stores sell Food & Drink products.
  • 0.5% of BASE stores sell Home & Garden products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in Germany
Country
Stores
61,648

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 0.0% of BASE stores have 1 - 9 employees.
  • 0.0% of BASE stores have 10 - 24 employees.
  • 0.0% of BASE stores have 50 - 99 employees.
Employees
Stores
1 - 9
25
10 - 24
16
25 - 49
9
50 - 99
13
100 - 249
12
250 - 999
8
1000 - 4999
2
5000+
2

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 4.2% of BASE stores sell 250000+ different products.
  • 3.5% of BASE stores sell 1 - 9 different products.
  • 1.8% of BASE stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
2,154
10 - 24
817
25 - 49
803
50 - 99
246
100 - 249
1,136
250 - 999
410
5000 - 9999
208
25000 - 99999
414
100000 - 249999
438
250000+
2,567

Top Technologies on BASE Stores

We're tracking 30 different technologies that have 435,258 collective installs on BASE stores.

  • Facebook Pixel is used by 99.8% of BASE stores.
  • New Relic is used by 99.8% of BASE stores.
  • Google Tag Manager is used by 99.7% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
61,515
60,882
14,254
304

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • Sagawa Express is used by 0.0% of BASE stores.

Here are the top 8 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
198
Yamato Transport
94
Sagawa Express
29
Fedex
13
USPS
12
UPS
3
Royal Mail
1
Australia Post
1

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 30.7% of BASE stores have a .in domain.
  • 24.0% of BASE stores have a .jp domain.
  • 17.0% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
18,940
.jp
14,784
.com
10,488
.shop
7,160
.ec
4,811
.net
2,468
.co.jp
699
.tokyo
569
.online
168
.work
156

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
kakera
58,287
2019/06/07
サンライズカメラーSunrise Cameraー
74,161
2019/04/12
STAY246
74,799
2018/08/03
暮らしと珈琲|豊かな暮らしとコーヒーと powered by BASE
79,487
2018/06/15
www.ginzarenoir.jp
86,865
2020/10/09

New BASE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
BLUEPICASSO
3,027,105
2022/07/01
SIS online shop
3,565,065
2022/07/01
シアタープラスモール by HUMAX CINEMA
4,330,589
2022/07/01
culture
4,587,531
2022/07/01
isekikuichi.official.ec
4,694,886
2022/07/01

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 51 merchants from competitive ecommerce platforms.

Platform
Stores
12
4

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
RoseMarie seoir
354,043
Custom Cart
2022/05/17
www.dp-iccho.com
643,666
Color Me Shop
2022/06/19
CATHE 日本のランジェリーブランドのセレクトショップ
1,035,941
Color Me Shop
2022/05/02
www.see-k.net
1,041,120
Color Me Shop
2022/06/07
www.vintagebarbersupply.com
1,275,486
Custom Cart
2022/06/15

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 13 merchants to competitive platforms.

Platform
Stores
1

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Coffee Supreme Japan
102,168
Shopify
2022/04/17
HOKKAIDOGRAPHY
2,010,233
Shopify
2022/04/11
shop.mykc.jp
3,632,291
WooCommerce
2022/06/07
Time for Machine Japan
3,683,510
Shopify
2022/06/20
shop.syaron.com
3,693,189
Custom Cart
2022/04/17

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on BASE stores, create a free account and have a look for yourself.