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The State of BASE in 2021

Updated Sep 17 2021

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 57,574 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores increased 10.0% quarter-over-quarter in 2021 Q2.
  • BASE stores increased 67% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
77
2017 Q2
106
2017 Q3
60
2017 Q4
69
2018 Q1
114
2018 Q2
2,479
2018 Q3
785
2018 Q4
744
2019 Q1
21,087
2019 Q2
1,327
2019 Q3
990
2019 Q4
787
2020 Q1
1,034
2020 Q2
1,651
2020 Q3
818
2020 Q4
8,769
2021 Q1
7,298
2021 Q2
4,925
2021 Q3 (to date)
3,377
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 46.6% of BASE stores.
  • Facebook is used by 31.2% of BASE stores.
  • Twitter is used by 29.4% of BASE stores.
Type
Stores
Instagram
26,851
Facebook
17,956
Twitter
16,949
YouTube
850
Facebook Group
33
Tiktok
22
Pinterest
21
LinkedIn
1

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
7,910
Email
6,505

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 1.0% of BASE stores sell Apparel products.
  • 0.7% of BASE stores sell Food & Drink products.
  • 0.3% of BASE stores sell Beauty & Fitness products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in Germany
Country
Stores
57,573

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 0.0% of BASE stores have 25 - 49 employees.
Employees
Stores
25 - 49
1

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 0.2% of BASE stores sell 1 - 9 different products.
  • 0.1% of BASE stores sell 100 - 249 different products.
  • 0.1% of BASE stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
108
10 - 24
52
25 - 49
61
50 - 99
11
100 - 249
66
250 - 999
30
1000 - 4999
1
5000 - 9999
1

Top Technologies on BASE Stores

We're tracking 24 different technologies that have 165,066 collective installs on BASE stores.

  • New Relic is used by 100.0% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.
  • Facebook Pixel is used by 33.2% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
57,553
14,186
181
168
49

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • UPS is used by 0.1% of BASE stores.

Here are the top 6 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
184
Yamato Transport
92
UPS
74
Sagawa Express
31
USPS
13
Fedex
11

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 31.3% of BASE stores have a .in domain.
  • 24.2% of BASE stores have a .jp domain.
  • 18.0% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
18,048
.jp
13,905
.com
10,343
.shop
6,092
.ec
3,906
.net
2,294
.co.jp
658
.tokyo
486
.online
184
.work
165

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
TESTSHOP
www.theshop.jp
9,290
2019/03/22
batsuskateboardshop
www.batsuskateboardshop.com
38,700
2018/06/15
尾道さくら茶屋(大判焼き・和スイーツの通販サイト)
www.sakurachaya.org
81,558
2020/05/01
LAND Lifestyle Shop
www.landtokyo.com
99,670
2021/04/30
www.shopselect.net
www.shopselect.net
108,389
2021/01/01

New BASE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
TSUKIOKA Online Store
shop.moonhill.jp
432,560
2021/09/17
メンズファッションプラス研究室
lab.mensfashion.cc
2,613,150
2021/09/17
スケボー初心者応援 ハイファイブ
comp.hi5sk8.net
2,626,813
2021/09/17
アートヒルズミュージアム
www.arthills-museum.jp
2,714,444
2021/09/17
ghiza-i-ruh
www.kodamarin.com
2,716,566
2021/09/17

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 24 merchants from competitive ecommerce platforms.

Platform
Stores
19
1

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
nekonomono:ネコノモノ
www.nekonomono.net
1,350,733
Custom Cart
2021/08/27
CYCLOPS
www.cyclops.tokyo
1,478,682
Shopify
2021/07/31
趣味の陶器 桝久 | 食器
www.masukyu.jp
1,655,267
Shopify
2021/07/24
Feelyou Shop
shop.feelyou.app
2,500,696
Shopify
2021/07/17
kamome children's choir
www.kamome-miura.net
2,841,357
Shopify
2021/07/04

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 30 merchants to competitive platforms.

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
HANKYU DENSHA SHOP
www.hankyudensha-shop.com
192,007
Shopify
2021/09/02
JPLSolutions -OfficialStore-
store.jploopingsolutions.com
1,418,378
Shopify
2021/08/26
Dark Illuminate
www.dark-illuminate.com
2,114,631
Shopify
2021/07/10
umimile.com
www.umimile.com
2,281,900
Shopify
2021/09/16
タナ camp store
shop.tanachannell.com
2,570,076
Shopify
2021/08/31

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.