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The State of BASE in 2025

Updated Jan 24 2025

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 61,935 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores decreased -0.1% quarter-over-quarter in 2024 Q4.
  • BASE stores decreased -14% year-over-year in 2024 Q4.
Quarter
Active Stores
2020 Q4
36,581
2021 Q1
43,300
2021 Q2
53,094
2021 Q3
57,673
2021 Q4
59,822
2022 Q1
61,409
2022 Q2
61,604
2022 Q3
65,991
2022 Q4
66,858
2023 Q1
66,255
2023 Q2
70,642
2023 Q3
71,391
2023 Q4
72,476
2024 Q1
74,011
2024 Q2
74,353
2024 Q3
63,085
2024 Q4
62,027
2025 Q1 (to date)
61,935
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1010,00020,00030,00040,00050,00060,00070,00080,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 60.0% of BASE stores.
  • Twitter is used by 28.5% of BASE stores.
  • Facebook is used by 27.9% of BASE stores.
Type
Stores
Instagram
37,176
Twitter
17,670
Facebook
17,292
YouTube
4,963
Tiktok
1,372
LinkedIn
61
Pinterest
23
Facebook Group
22

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
9,338
Email
6,765

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 0.5% of BASE stores sell Apparel products.
  • 0.4% of BASE stores sell Food & Drink products.
  • 0.2% of BASE stores sell Home & Garden products.
ApparelFood & DrinkHome & GardenArts & EntertainmentBeauty & FitnessSportsToys & HobbiesPeople & SocietyBusiness & IndustrialGifts & Special EventsHealthPets & AnimalsComputersConsumer ElectronicsTravelBooks & Literature

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in India
Country
Stores
61,928
3
Japan

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 99.8% of BASE stores have Unknown employees.
  • 0.1% of BASE stores have 1 - 9 employees.
  • 0.0% of BASE stores have 10 - 24 employees.
Employees
Stores
Unknown
61,804
1 - 9
45
10 - 24
27
25 - 49
19
50 - 99
10
100 - 249
15
250 - 999
6
1000 - 4999
6
5000+
3
Unknown

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 52.8% of BASE stores sell 1 - 9 different products.
  • 4.1% of BASE stores sell 10 - 24 different products.
  • 3.3% of BASE stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
32,731
10 - 24
2,556
25 - 49
2,042
50 - 99
392
100 - 249
1,613
250 - 999
642
1000 - 4999
96
5000 - 9999
136
10000 - 24999
78
25000 - 99999
136
1 - 910 - 2425 - 49100 - 249

Top Technologies on BASE Stores

We're tracking 56 different technologies that have 331,158 collective installs on BASE stores.

  • New Relic is used by 100.0% of BASE stores.
  • Google Adsense is used by 99.9% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
61,929
37,959
11,232
497

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • Sagawa Express is used by 0.1% of BASE stores.

Here are the top 6 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
185
Yamato Transport
118
Sagawa Express
81
Fedex
13
USPS
12
UPS
6

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 23.9% of BASE stores have a .in domain.
  • 23.1% of BASE stores have a .jp domain.
  • 19.4% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
14,829
.jp
14,335
.com
12,029
.shop
9,668
.ec
5,749
.net
2,443
.co.jp
877
.tokyo
391
.online
160
.info
134
.in.jp.com.shop.ec.net

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
PLAYGROUND
210,956
2020/10/02
www.ghibligoodsfan.com
238,499
2018/11/16
EARL’S FAVOURITE(アールスフェボリット)
252,907
2019/03/22
LAND Lifestyle Shop
265,666
2021/04/30
YASUYUKI ISHII
287,261
2021/04/09

New BASE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
shinshindo
www.shinshindo.shop
1,529,216
2025/01/24
www.shinosaka.biz
2,103,116
2025/01/24
mywill
3,618,863
2025/01/24
Emeat
4,222,612
2025/01/24
www.jenbase.shop
www.jenbase.shop
6,178,632
2025/01/24

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 132 merchants from competitive ecommerce platforms.

Custom CartShopifyColor Me Shop

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
blazz works
1,173,302
Custom Cart
2024/12/16
www.musicgifts.jp
1,409,505
Custom Cart
2024/12/23
O SKIN & HAIR
1,424,003
Custom Cart
2025/01/20
【公式】BALES バルス
www.bales.shop
1,656,798
Shopify
2024/11/16
LIOT
1,798,214
Custom Cart
2024/11/25

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 119 merchants to competitive platforms.

Platform
Stores
Custom CartShopifyWooCommerceSquare Online

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ENNOY
427,339
Custom Cart
2025/01/20
SUMARI
1,525,795
Custom Cart
2024/12/22
さいじょう緑花
1,823,962
Shopify
2024/11/11
www.kotouta.com
1,956,434
Custom Cart
2024/12/10
BEGGARS BANQUET公式通販サイト 古着・ヴィンテージ
2,023,663
Custom Cart
2024/12/22

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.