The State of BASE in 2025

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

• BASE growth
• Social media usage on BASE stores
• Contact information on BASE stores
• Top categories for BASE stores
• Top countries for BASE stores
• Number of employees for BASE stores
• Number of products sold for BASE stores
• Top BASE technologies
• Top Shipping Carriers used by BASE stores
• BASE store top-level domain distribution
• Top BASE stores
• New BASE stores
• Stores switching to BASE from other platforms
• Stores switching from BASE to other platforms

BASE Growth

At present, there are 63,748 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

• BASE stores increased 0.1% quarter-over-quarter in 2025 Q1.
• BASE stores decreased -14% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 60.4% of BASE stores.
• Twitter is used by 28.1% of BASE stores.
• Facebook is used by 27.1% of BASE stores.

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 15% of BASE stores provide a phone number on their website
• 11% of BASE stores have an email on their website

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

• 11.4% of BASE stores sell Apparel products.
• 10.4% of BASE stores sell Food & Drink products.
• 6.4% of BASE stores sell Arts & Entertainment products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

• 100.0% of BASE stores are in Japan

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

• 99.8% of BASE stores have Unknown employees.
• 0.1% of BASE stores have 1 - 9 employees.
• 0.0% of BASE stores have 10 - 24 employees.

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

• 52.6% of BASE stores sell 1 - 9 different products.
• 3.2% of BASE stores sell 25 - 49 different products.
• 3.1% of BASE stores sell 10 - 24 different products.

Top Technologies on BASE Stores

We're tracking 60 different technologies that have 341,759 collective installs on BASE stores.

• New Relic is used by 100.0% of BASE stores.
• Google Adsense is used by 99.9% of BASE stores.
• Google Tag Manager is used by 99.9% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Top Shipping Carriers Used By BASE Stores

• Japan Post is used by 0.3% of BASE stores.
• Yamato Transport is used by 0.2% of BASE stores.
• Sagawa Express is used by 0.1% of BASE stores.

Here are the top 7 shipping carriers across all BASE stores.

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

• 23.3% of BASE stores have a .jp domain.
• 22.8% of BASE stores have a .in domain.
• 20.5% of BASE stores have a .com domain.

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

New BASE Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 49 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 24 merchants to competitive platforms.

Here are the top BASE stores that have recently changed to a competitive platform.

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.