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The State of BASE in 2024

Updated Dec 13 2024

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 61,974 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores decreased -1.8% quarter-over-quarter in 2024 Q3.
  • BASE stores decreased -12% year-over-year in 2024 Q3.
Quarter
Active Stores
2020 Q4
36,581
2021 Q1
43,300
2021 Q2
53,094
2021 Q3
57,673
2021 Q4
59,822
2022 Q1
61,409
2022 Q2
61,604
2022 Q3
65,991
2022 Q4
66,858
2023 Q1
66,255
2023 Q2
70,642
2023 Q3
71,391
2023 Q4
72,476
2024 Q1
74,011
2024 Q2
74,353
2024 Q3
63,085
2024 Q4 (to date)
61,974
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 59.8% of BASE stores.
  • Twitter is used by 28.2% of BASE stores.
  • Facebook is used by 28.0% of BASE stores.
Type
Stores
Instagram
37,083
Twitter
17,475
Facebook
17,334
YouTube
4,871
Tiktok
1,353
LinkedIn
60
Pinterest
24
Facebook Group
23

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
9,396
Email
6,812

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 0.5% of BASE stores sell Apparel products.
  • 0.4% of BASE stores sell Food & Drink products.
  • 0.2% of BASE stores sell Home & Garden products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in India
Country
Stores
61,970
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 99.8% of BASE stores have Unknown employees.
  • 0.1% of BASE stores have 1 - 9 employees.
  • 0.0% of BASE stores have 10 - 24 employees.
Employees
Stores
Unknown
61,845
1 - 9
44
10 - 24
25
25 - 49
18
50 - 99
10
100 - 249
15
250 - 999
8
1000 - 4999
6
5000+
3

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 52.8% of BASE stores sell 1 - 9 different products.
  • 4.1% of BASE stores sell 10 - 24 different products.
  • 3.3% of BASE stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
32,703
10 - 24
2,546
25 - 49
2,037
50 - 99
386
100 - 249
1,614
250 - 999
635
1000 - 4999
102
5000 - 9999
138
10000 - 24999
79
25000 - 99999
141

Top Technologies on BASE Stores

We're tracking 55 different technologies that have 331,358 collective installs on BASE stores.

  • New Relic is used by 100.0% of BASE stores.
  • Google Adsense is used by 99.9% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
61,968
38,053
11,335
502

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • Sagawa Express is used by 0.1% of BASE stores.

Here are the top 6 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
182
Yamato Transport
121
Sagawa Express
80
Fedex
12
USPS
11
UPS
6

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 24.1% of BASE stores have a .in domain.
  • 23.1% of BASE stores have a .jp domain.
  • 19.4% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
14,935
.jp
14,334
.com
12,024
.shop
9,587
.ec
5,741
.net
2,451
.co.jp
894
.tokyo
397
.online
161
.info
131

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
PLAYGROUND
215,460
2020/10/02
EARL’S FAVOURITE(アールスフェボリット)
219,532
2019/03/22
www.ghibligoodsfan.com
252,682
2018/11/16
www.anihope.net
253,582
2018/06/15
LAND Lifestyle Shop
259,846
2021/04/30

New BASE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
yokogao
3,329,885
2024/12/13
bibisousou
3,700,709
2024/12/13
Mosstone (VANILLA CORNER)
6,227,434
2024/12/13
www.flowershopbourgeon.shop
www.flowershopbourgeon.shop
6,234,554
2024/12/13
yoshinoryoji
www.aifo.site
6,391,010
2024/12/13

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 137 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
ENNOY
441,948
Custom Cart
2024/11/26
www.marurou34.com
1,156,579
Color Me Shop
2024/12/09
華仙kasen
1,462,611
Custom Cart
2024/12/05
Chérie COCO
1,729,102
Custom Cart
2024/10/08
LIOT
2,130,868
Custom Cart
2024/11/25

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 117 merchants to competitive platforms.

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
st. valley house
942,391
Custom Cart
2024/10/21
さいじょう緑花
1,800,750
Shopify
2024/11/11
www.kotouta.com
1,899,671
Custom Cart
2024/12/10
BEGGARS BANQUET公式通販サイト 古着・ヴィンテージ
2,347,801
Custom Cart
2024/12/09
Ganesha
2,509,081
Square Online
2024/11/11

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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