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The State of BASE in 2024

Updated Apr 12 2024

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 74,112 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores increased 9.4% quarter-over-quarter in 2024 Q1.
  • BASE stores increased 50% year-over-year in 2024 Q1.
Quarter
Active Stores
2020 Q4
36,581
2021 Q1
43,300
2021 Q2
53,094
2021 Q3
57,673
2021 Q4
59,822
2022 Q1
61,409
2022 Q2
61,604
2022 Q3
65,991
2022 Q4
66,858
2023 Q1
66,255
2023 Q2
70,642
2023 Q3
71,391
2023 Q4
72,476
2024 Q1
74,011
2024 Q2 (to date)
74,112
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 54.6% of BASE stores.
  • Facebook is used by 28.1% of BASE stores.
  • Twitter is used by 8.1% of BASE stores.
Type
Stores
Instagram
40,442
Facebook
20,817
Twitter
5,993
YouTube
4,491
Tiktok
1,323
LinkedIn
68
Facebook Group
36
Pinterest
27

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
10,599
Email
7,944

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 0.6% of BASE stores sell Apparel products.
  • 0.5% of BASE stores sell Food & Drink products.
  • 0.2% of BASE stores sell Home & Garden products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
Country
Stores
74,111

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 99.8% of BASE stores have Unknown employees.
  • 0.1% of BASE stores have 1 - 9 employees.
  • 0.0% of BASE stores have 10 - 24 employees.
Employees
Stores
Unknown
73,962
1 - 9
52
10 - 24
28
25 - 49
15
50 - 99
12
100 - 249
20
250 - 999
10
1000 - 4999
7
5000+
6

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 66.8% of BASE stores sell 1 - 9 different products.
  • 4.0% of BASE stores sell 10 - 24 different products.
  • 3.2% of BASE stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
49,531
10 - 24
2,933
25 - 49
2,346
50 - 99
457
100 - 249
1,882
250 - 999
709
1000 - 4999
117
5000 - 9999
212
10000 - 24999
106
25000 - 99999
194

Top Technologies on BASE Stores

We're tracking 57 different technologies that have 660,652 collective installs on BASE stores.

  • New Relic is used by 100.0% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.
  • Google Adsense is used by 99.9% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
74,105
73,897
73,844
48,071
13,707

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • Sagawa Express is used by 0.1% of BASE stores.

Here are the top 7 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
211
Yamato Transport
134
Sagawa Express
84
Fedex
17
USPS
14
UPS
8
Royal Mail
1

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 27.2% of BASE stores have a .in domain.
  • 23.7% of BASE stores have a .jp domain.
  • 17.7% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
20,170
.jp
17,583
.com
13,134
.shop
10,294
.ec
6,749
.net
2,924
.co.jp
942
.tokyo
450
.online
175
.info
163

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
PLAYGROUND
196,741
2020/10/02
www.ghibligoodsfan.com
301,514
2018/11/16
www.nadirgulluonlinestore.jp
314,788
2021/12/17
KRY clothing
347,638
2017/10/27
Naval Watch Swiss
353,708
2019/04/26

New BASE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
spoon ~おうちごはんの店~
6,078,048
2024/04/12
www.jinsei-harebare.shop
6,192,934
2024/04/12
www.kurazashiki-sweets.com
6,221,561
2024/04/12
www.workspacebase.shop
6,226,998
2024/04/12
gemelli(ジェメリ)
6,228,977
2024/04/12

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 155 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
SASURA
627,006
Shopify
2024/04/06
Pure Vapor Japan
1,284,365
Shopify
2024/03/23
ARISTRIST
1,285,745
Custom Cart
2024/04/02
Francesca von Sweets
1,297,194
Custom Cart
2024/02/26
joscille
1,394,028
Shopify
2024/04/03

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 126 merchants to competitive platforms.

Platform
Stores
15
1

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ennoy
368,985
Custom Cart
2024/04/09
苔テラリウム専門店Feel The Garden
578,183
Custom Cart
2024/03/05
vebet jewelry
1,045,080
Shopify
2024/02/26
www.zakkokuya-honoka.com
1,304,463
Custom Cart
2024/04/02
www.chukatabetai.com
1,879,279
Custom Cart
2024/03/25

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.