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The State of BASE

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

Quarterly Growth

At present, there are 52,648 live stores running on the BASE platform.

Here is the quarter-over-quarter growth of stores running BASE.

Quarter
New Active Stores
2017 Q1
77
2017 Q2
107
2017 Q3
56
2017 Q4
69
2018 Q1
113
2018 Q2
2,525
2018 Q3
803
2018 Q4
739
2019 Q1
20,721
2019 Q2
1,121
2019 Q3
1,012
2019 Q4
791
2020 Q1
1,013
2020 Q2
1,656
2020 Q3
793
2020 Q4
8,046
2021 Q1
7,337
2021 Q2 (to date)
4,599
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by BASE, ordered by worldwide store rank.

Name
Domain
Rank
Created
TESTSHOP
37,023
2019/03/22
【国産有機】発酵食品専門 カネサオーガニック味噌工房
42,497
2019/12/06
LIROSA
63,229
2019/03/15
尾道さくら茶屋(大判焼き・和スイーツの通販サイト)
75,119
2020/05/01
LAND Lifestyle Shop
98,091
2021/04/30

New Stores

Here are the 5 highest-ranked new stores that are running BASE.

Name
Domain
Rank
Created
DOGFUL
2,142,435
2021/06/18
590&Co.
2,260,116
2021/06/18
ふりだし屋 丸三食品 BASE店
2,261,403
2021/06/18
Doctor&Pharma
2,364,945
2021/06/18
C&C BREAKFAST OKINAWA
2,583,495
2021/06/18

Platform Wins

Over the last 90 days, BASE has taken 39 merchants from competitive platforms.

Platform
Stores
2

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Purity
2,397,145
Custom Cart
2021/06/08
autocamp
2,529,928
Custom Cart
2021/06/06
死神紫郎 オンラインストア
2,629,101
Custom Cart
2021/06/08
восток (ボストーク)
2,654,194
Shopify
2021/06/12
BODYSONG. ONLINE STORE
2,825,447
Custom Cart
2021/06/06

Platform Losses

Over the last 90 days, BASE has lost 14 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Waterism
1,791,193
Shopify
2021/05/16
福岡市で自動車用品は「コルハート ダイレクトショップ」
2,097,904
WooCommerce
2021/03/25
和想館公式オンラインストア
2,142,581
Shopify
2021/03/28
IACK Online Store
2,335,317
Shopify
2021/05/09
theday premium shop
2,663,551
Shopify
2021/05/22

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on BASE.

Pricing Plan
Stores
Unknown
52,648

Category Breakdown

Here are the top 20 industry verticals for stores on BASE.

Employee Breakdown

Here is the breakdown of BASE stores by the number of employees.

Employees
Stores
25 - 49
1

Country Breakdown

The largest part of BASE's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
52,647

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the BASE install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Instagram
23,152
43%
Facebook
17,648
33%
Twitter
15,007
28%
Phone
7,249
13%
Email
5,834
11%
YouTube
437
0%
Facebook Group
20
0%
Pinterest
17
0%
Tiktok
6
0%
LinkedIn
1
0%

Third-Party Technologies

Many BASE merchants run third-party technologies on their store in addition to apps from the BASE App Store. We're tracking 23 different technologies that have 164,489 collective installs on BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
52,125
41,434
229
142
38

Themes

BASE has an active and extension theme store. Merchants using BASE can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different BASE themes. Here are the top themes.

Theme Name
Stores
Unknown
52,648

Top-level Domain Distribution

The vast majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.in
17,087
.jp
12,743
.com
9,092
.shop
5,601
.ec
3,426
.net
2,065
.co.jp
567
.tokyo
436
.work
155
.online
153

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.