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The State of BASE in 2024

Updated Oct 4 2024

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

In this report, we'll cover the following essential statistics on BASE usage.

Download a complete list of BASE stores with a paid account.
Create a free account to get a feel for the data we provide.

BASE Growth

At present, there are 62,631 live stores running on the BASE platform.

Here is the historical growth of stores running BASE.

  • BASE stores increased 6.7% quarter-over-quarter in 2024 Q3.
  • BASE stores increased 40% year-over-year in 2024 Q3.
Quarter
Active Stores
2020 Q4
36,581
2021 Q1
43,300
2021 Q2
53,094
2021 Q3
57,673
2021 Q4
59,822
2022 Q1
61,409
2022 Q2
61,604
2022 Q3
65,991
2022 Q4
66,858
2023 Q1
66,255
2023 Q2
70,642
2023 Q3
71,391
2023 Q4
72,476
2024 Q1
74,011
2024 Q2
74,353
2024 Q3
63,085
2024 Q4 (to date)
62,631
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BASE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 59.4% of BASE stores.
  • Twitter is used by 28.2% of BASE stores.
  • Facebook is used by 28.2% of BASE stores.
Type
Stores
Instagram
37,217
Twitter
17,669
Facebook
17,667
YouTube
4,734
Tiktok
1,352
LinkedIn
58
Facebook Group
26
Pinterest
25

Contact Information On BASE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of BASE stores provide a phone number on their website
  • 11% of BASE stores have an email on their website
Type
Stores
Phone
9,485
Email
6,831

Top Categories For BASE Stores

Here is the breakdown of industry verticals for stores on BASE.

  • 0.5% of BASE stores sell Apparel products.
  • 0.5% of BASE stores sell Food & Drink products.
  • 0.2% of BASE stores sell Home & Garden products.

Top Countries For BASE Stores

Here are the top countries for stores using BASE.

  • 100.0% of BASE stores are in Japan
  • 0.0% of BASE stores are in India
  • 0.0% of BASE stores are in Ecuador
Country
Stores
62,629
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BASE Stores

Here is the breakdown of BASE stores by the number of employees.

  • 99.8% of BASE stores have Unknown employees.
  • 0.1% of BASE stores have 1 - 9 employees.
  • 0.0% of BASE stores have 10 - 24 employees.
Employees
Stores
Unknown
62,498
1 - 9
46
10 - 24
26
25 - 49
20
50 - 99
9
100 - 249
15
250 - 999
9
1000 - 4999
5
5000+
3

Number Of Products Sold For BASE Stores

Here is the breakdown of BASE stores by the number of products that they sell.

  • 62.3% of BASE stores sell 1 - 9 different products.
  • 4.2% of BASE stores sell 10 - 24 different products.
  • 3.4% of BASE stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
38,995
10 - 24
2,624
25 - 49
2,110
50 - 99
403
100 - 249
1,715
250 - 999
635
1000 - 4999
104
5000 - 9999
142
10000 - 24999
83
25000 - 99999
142

Top Technologies on BASE Stores

We're tracking 54 different technologies that have 334,665 collective installs on BASE stores.

  • New Relic is used by 100.0% of BASE stores.
  • Google Tag Manager is used by 99.9% of BASE stores.
  • Google Adsense is used by 99.9% of BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
62,625
38,454
11,750
494

Top Shipping Carriers Used By BASE Stores

  • Japan Post is used by 0.3% of BASE stores.
  • Yamato Transport is used by 0.2% of BASE stores.
  • Sagawa Express is used by 0.1% of BASE stores.

Here are the top 6 shipping carriers across all BASE stores.

Shipping Carrier
Stores
Japan Post
184
Yamato Transport
127
Sagawa Express
85
USPS
14
Fedex
13
UPS
6

BASE Store Top-level Domain Distribution

Here is the top-level domain distribution for BASE stores.

  • 24.5% of BASE stores have a .in domain.
  • 23.2% of BASE stores have a .jp domain.
  • 19.4% of BASE stores have a .com domain.
Top-level Domain
Stores
.in
15,373
.jp
14,514
.com
12,123
.shop
9,495
.ec
5,719
.net
2,480
.co.jp
906
.tokyo
393
.online
164
.info
136

Top BASE Stores

Here are the top stores, powered by BASE, ordered by store rank.

Name
Domain
Rank
Created
PLAYGROUND
209,470
2020/10/02
LAND Lifestyle Shop
271,341
2021/04/30
www.ghibligoodsfan.com
347,625
2018/11/16
www.bokenbooks.com
364,603
2021/09/17
Naval Watch Swiss
368,485
2019/04/26

New BASE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Versatile
3,332,532
2024/10/04
alegadu28
6,558,685
2024/10/04
Koutatsu
7,056,439
2024/10/04
GIFTJPN
7,096,160
2024/10/04
amell
7,126,506
2024/10/04

Stores Switching to BASE From Other Platforms

Over the last 90 days, BASE has taken 180 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BASE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
moim
471,654
Custom Cart
2024/07/22
VINYL DEALER
1,048,735
Color Me Shop
2024/09/02
www.cotemer.co.jp
1,122,103
Custom Cart
2024/09/17
カワイイカルト オンラインショップ by millna
1,204,632
Custom Cart
2024/09/28
capricapri.net
1,638,525
Custom Cart
2024/10/04

Stores Switching from BASE To Other Platforms

Over the last 90 days, BASE has lost 118 merchants to competitive platforms.

Here are the top BASE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ENNOY
428,578
Custom Cart
2024/10/01
MAISON PETIT RENARD
661,685
Color Me Shop
2024/08/05
BEER
1,002,642
Custom Cart
2024/09/03
ブライダルアクセサリー(金属アレルギー対応)の通販bijou holic
1,629,446
Shopify
2024/07/15
貼るピアス販売店|シールdeピアス*MARIE*
1,656,909
Color Me Shop
2024/09/03

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.