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The State of BASE

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

Quarterly Growth

At present, there are 43,122 live stores running on the BASE platform.

Here is the quarter-over-quarter growth of stores running BASE.

Quarter
New Active Stores
2017 Q1
67
2017 Q2
102
2017 Q3
54
2017 Q4
63
2018 Q1
108
2018 Q2
2,422
2018 Q3
764
2018 Q4
709
2019 Q1
19,899
2019 Q2
935
2019 Q3
963
2019 Q4
741
2020 Q1
954
2020 Q2
1,614
2020 Q3
739
2020 Q4
7,009
2021 Q1
4,623
2021 Q2 (to date)
328
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by BASE, ordered by worldwide store rank.

Name
Domain
Rank
Created
TESTSHOP
1,600
2019/03/22
COSME PROUD japan正規代理店 札幌
65,945
2020/08/07
尾道さくら茶屋(とろけるわらび餅と大判焼きの通販サイト)
66,432
2020/05/01
Legamen's
82,125
2019/06/21
うつわマルシェ+plus e|食器 キッチン専門の通販
105,068
2021/02/05

New Stores

Here are the 5 highest-ranked new stores that are running BASE.

Name
Domain
Rank
Created
ハイランドリゾート ホテル&スパ オンラインショップ
1,768,570
2021/04/16
M A S U
1,904,123
2021/04/16
applets
1,908,453
2021/04/16
富士急サウナリゾート オフィシャルグッズショップ
2,070,255
2021/04/16
麻と暮らす neoneo ヘンプ(麻)のお店
2,207,911
2021/04/16

Platform Wins

Over the last 90 days, BASE has taken 15 merchants from competitive platforms.

Platform
Stores
5
1

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
SCARZ OFFICIAL STORE
542,687
Wix
2021/03/03
DAREA
723,998
Shopify
2021/02/22
チュウカタベタイ
1,556,856
Shopify
2021/03/14
FurBaby (ファーベイビー) BASE店
1,964,588
Shopify
2021/02/07
jojono
2,615,746
Wix
2021/03/04

Platform Losses

Over the last 90 days, BASE has lost 19 merchants to competitive platforms.

Platform
Stores
12
3
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
inouesaryo
133,996
Shopify
2021/03/03
lamittedeco
161,514
Shopify
2021/03/04
CYCLOPS_TOKYO
235,204
Shopify
2021/03/11
自家焙煎コーヒー豆のオンラインストアは「kawakami coffee roaster」
553,981
WooCommerce
2021/02/24
Welina ONLINE STORE
1,154,072
Shopify
2021/02/08

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on BASE.

Pricing Plan
Stores
Unknown
43,122

Category Breakdown

Here are the top 20 industry verticals for stores on BASE.

Employee Breakdown

Here is the breakdown of BASE stores by the number of employees.

Employees
Stores
25 - 49
1

Country Breakdown

The largest part of BASE's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
43,122

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the BASE install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Instagram
20,182
46%
Facebook
14,550
33%
Twitter
11,960
27%
Phone
6,170
14%
Email
4,977
11%
YouTube
312
0%
Pinterest
15
0%
Facebook Group
10
0%
Tiktok
4
0%
LinkedIn
1
0%

Third-Party Technologies

Many BASE merchants run third-party technologies on their store in addition to apps from the BASE App Store. We're tracking 23 different technologies that have 140,595 collective installs on BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
43,067
40,335
173
126
26

Themes

BASE has an active and extension theme store. Merchants using BASE can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different BASE themes. Here are the top themes.

Theme Name
Stores
Unknown
43,122

Top-level Domain Distribution

The vast majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.in
13,788
.jp
10,832
.com
7,376
.shop
4,199
.ec
2,939
.net
1,795
.co.jp
445
.tokyo
364
.info
130
.work
129

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.