The State of BASE

BASE is an ecommerce platform, based in Japan, which allows merchants to seamlessly set up online storefronts, including all necessary digital payment capabilities.

Quarterly Growth

At present, there are 40,682 live stores running on the BASE platform.

Here is the quarter-over-quarter growth of stores running BASE.

Quarter
New Active Stores
2017 Q1
74
2017 Q2
105
2017 Q3
59
2017 Q4
67
2018 Q1
113
2018 Q2
2,586
2018 Q3
814
2018 Q4
750
2019 Q1
20,882
2019 Q2
1,015
2019 Q3
1,038
2019 Q4
804
2020 Q1
1,097
2020 Q2
1,767
2020 Q3
822
2020 Q4
7,467
2021 Q1 (to date)
150
Cumulative Stores by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by BASE, ordered by worldwide store rank.

Name
Domain
Rank
Created
TESTSHOP
784
2019/03/22
尾道さくら茶屋(とろけるわらび餅と大判焼きの通販サイト)
58,968
2020/05/01
Legamen's
77,535
2019/06/21
KINEJUN ONLINE
115,332
2019/03/22
Sukima.
116,087
2018/07/13

New Stores

Here are the 5 highest-ranked new stores that are running BASE.

Name
Domain
Rank
Created
Odisea
1,732,014
2021/01/08
patternzine.official.ec
1,903,024
2021/01/08
Attina
1,910,475
2021/01/08
PHP Conference Japan 2019
1,978,910
2021/01/08
www.modern-dog.jp
1,999,917
2021/01/08

Platform Wins

Over the last 90 days, BASE has taken 5 merchants from competitive platforms.

Platform
Stores
2

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
HoneyJ.Forever
3,226,882
Wix
2020/11/02
PULPART studio
3,723,725
Shopify
2020/12/28
SIMPLE
3,992,855
Shopify
2020/12/23
NANAMARE
4,243,484
Shopify
2020/12/23
Princess Piglet
4,244,750
Wix
2021/01/05

Platform Losses

Over the last 90 days, BASE has lost 5 merchants to competitive platforms.

Platform
Stores
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Xenoma Store
1,615,244
Shopify
2021/01/10
黒糖カヌレほうき星
1,813,580
Shopify
2020/12/28
SURT
2,857,634
Shopify
2021/01/08
Select shop JeLe
3,117,000
Shopify
2021/01/08
merrylatte
3,983,827
STORES
2020/12/28

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on BASE.

Pricing Plan
Stores
Unknown
40,682

Category Breakdown

Here are the top 20 industry verticals for stores on BASE.

Employee Breakdown

Here is the breakdown of BASE stores by the number of employees.

Employees
Stores
25 - 49
1

Country Breakdown

The largest part of BASE's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
40,645
None
28
8

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the BASE install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel with the majority of BASE stores providing an email address for customer communication.

Type
Stores
Percent
Facebook
13,472
33%
Instagram
13,415
32%
Twitter
9,700
23%
Phone
5,511
13%
Email
4,734
11%
YouTube
246
0%
Pinterest
13
0%
Tiktok
1
0%
LinkedIn
1
0%

Third-Party Technologies

Many BASE merchants run third-party technologies on their store in addition to apps from the BASE App Store. We're tracking 16 different technologies that have 88,991 collective installs on BASE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Themes

BASE has an active and extension theme store. Merchants using BASE can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different BASE themes. Here are the top themes.

Theme Name
Stores
Unknown
40,682

Top-level Domain Distribution

The vast majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.in
12,124
.jp
10,516
.com
7,544
.shop
3,520
.ec
2,838
.net
1,833
.co.jp
446
.tokyo
401
.work
145
.info
137

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.