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Apparel stores on BASE

Updated Jan 30 2026

There are 7,985 live BASE stores in the Apparel category.

In this report, we'll cover the following essential statistics on BASE stores in the Apparel category.

Download a complete list of BASE stores the Apparel category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Apparel are:

  • 21.7% of BASE stores in the Apparel category sell Clothing Accessories products
  • 5.0% of BASE stores in the Apparel category sell Casual Apparel products
  • 3.4% of BASE stores in the Apparel category sell Women's Clothing products

Here are the the top Apparel subcategories by store count.

Growth of Apparel Stores On BASE

Here is the historical growth of stores on BASE in the Apparel category.

  • BASE stores in the Apparel category have decreased -75.5% quarter-over-quarter in 2025 Q4.
  • BASE stores in the Apparel category have decreased -72% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
7
2017 Q2
9
2017 Q3
1
2017 Q4
5
2018 Q1
7
2018 Q2
236
2018 Q3
77
2018 Q4
51
2019 Q1
1,420
2019 Q2
107
2019 Q3
78
2019 Q4
69
2020 Q1
89
2020 Q2
111
2020 Q3
50
2020 Q4
277
2021 Q1
600
2021 Q2
293
2021 Q3
250
2021 Q4
212
2022 Q1
179
2022 Q2
76
2022 Q3
322
2022 Q4
135
2023 Q1
136
2023 Q2
424
2023 Q3
136
2023 Q4
144
2024 Q1
228
2024 Q2
149
2024 Q3
167
2024 Q4
1,004
2025 Q1
168
2025 Q2
201
2025 Q3
167
2025 Q4
277
2026 Q1 (to date)
68
Active Store Count by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Apparel Category

Here are the top social media sites for BASE stores in the Apparel category.

  • Instagram is used by 72.7% of BASE stores in the Apparel category.
  • Twitter is used by 26.9% of BASE stores in the Apparel category.
  • Facebook is used by 26.2% of BASE stores in the Apparel category.
Type
Stores
Instagram
5,806
Twitter
2,145
Facebook
2,095
YouTube
597
Tiktok
332
LinkedIn
16
Pinterest
6
Soundcloud
5
Facebook Group
1
Applemusic
1

Contact Information On BASE Stores In The Apparel Category

Here are the top contact methods for BASE stores in the Apparel category.

  • 14.0% of BASE stores in the Apparel category provide a phone number on their website
  • 4.7% of BASE stores in the Apparel category have an email on their website
Type
Stores
Phone
1,115
Email
378

Top Countries For BASE Stores In The Apparel Category

Here are the top countries for BASE stores in the Apparel category.

  • 100.0% of BASE stores in the Apparel category are in Japan
Country
Stores
7,985

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Apparel Category

We're tracking 32 different technologies that have 60,072 collective installs on BASE stores in the Apparel category.

  • Cloudflare CDN is used by 100.0% of BASE stores in the Apparel category.
  • New Relic is used by 99.9% of BASE stores in the Apparel category.
  • Cloudflare is used by 99.9% of BASE stores in the Apparel category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
7,981
7,980
4,381
1,550

Number Of Products Sold For BASE Stores In The Apparel Category

Here is the breakdown of BASE stores in the Apparel category by the number of products that they sell.

  • 63.6% of BASE stores in the Apparel category sell 1 - 9 different products.
  • 5.1% of BASE stores in the Apparel category sell 10 - 24 different products.
  • 4.3% of BASE stores in the Apparel category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
5,080
10 - 24
411
25 - 49
346
50 - 99
77
100 - 249
318
250 - 999
156
1000 - 4999
49
5000 - 9999
26
10000 - 24999
7
25000 - 99999
7

Top-level Domain Distribution For BASE Stores In The Apparel Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 24.3% of BASE stores in the Apparel category have a .com domain.
  • 19.0% of BASE stores in the Apparel category have a .in domain.
  • 10.9% of BASE stores in the Apparel category have a .base.shop domain.
Top-level Domain
Stores
.com
1,943
.in
1,515
.base.shop
872
.jp
799
.theshop.jp
766
.official.ec
543
.net
199
.fashionstore.jp
189
.shop
176
.shopselect.net
162

Top Stores In The Apparel Category

Here are the top 5 Apparel stores ordered by worldwide store rank.

Name
Domain
Rank
Created
everyone
112,589
2022/09/16
PLAYGROUND
246,874
2020/10/02
YASUYUKI ISHII
346,431
2021/04/09
ENNOY
440,580
2019/05/17
OUAT
444,028
2021/04/02

For more insights on BASE stores, create a free account and explore our data.

New Stores In The Apparel Category

Here are the top 5 most recent Apparel stores.

Name
Domain
Rank
Created
ORN online store
3,616,191
2026/01/30
Tシャツショップ「ネタギレ」
3,714,317
2026/01/30
sophiaonline.base.shop
sophiaonline.base.shop
4,129,789
2026/01/30
porishop
crochetpori.base.shop
6,739,170
2026/01/30
Easyonline
7,278,869
2026/01/30

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.

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