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BASE Stores in Japan

Updated Jan 24 2025

There are 61,928 live BASE stores in Japan.

In this report, we'll cover the following essential statistics on BASE stores in Japan.

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BASE Growth in Japan

  • BASE stores in Japan decreased -0.2% quarter-over-quarter in 2024 Q4.
  • BASE stores in Japan decreased -14% year-over-year in 2024 Q4.

Here is BASE's quarter-over-quarter growth in Japan.

Quarter
Active Stores
2020 Q4
12,528
2021 Q1
43,300
2021 Q2
53,093
2021 Q3
57,670
2021 Q4
59,820
2022 Q1
61,407
2022 Q2
61,603
2022 Q3
65,989
2022 Q4
66,857
2023 Q1
66,255
2023 Q2
70,596
2023 Q3
71,389
2023 Q4
72,461
2024 Q1
74,010
2024 Q2
74,353
2024 Q3
63,074
2024 Q4
62,027
2025 Q1 (to date)
61,928
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1010,00020,00030,00040,00050,00060,00070,00080,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For BASE Stores In Japan

Here is the breakdown of industry verticals for BASE stores in Japan.

  • 0.5% of BASE stores in Japan sell Apparel products.
  • 0.4% of BASE stores in Japan sell Food & Drink products.
  • 0.2% of BASE stores in Japan sell Home & Garden products.

Social Media Usage On BASE Stores In Japan

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 60.0% of BASE stores in Japan.
  • Twitter is used by 28.5% of BASE stores in Japan.
  • Facebook is used by 27.9% of BASE stores in Japan.
Type
Stores
Instagram
37,176
Twitter
17,670
Facebook
17,292
YouTube
4,963
Tiktok
1,372
LinkedIn
61
Pinterest
23
Facebook Group
22

Contact Information On BASE Stores In Japan

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of BASE stores in Japan provide a phone number on their website
  • 11% of BASE stores in Japan have an email on their website
Type
Stores
Phone
9,338
Email
6,765

Provinces With The Most BASE Stores In Japan

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,653 BASE stores in Japan are based in Tokyo.
  • 636 BASE stores in Japan are based in Osaka.
  • 465 BASE stores in Japan are based in Kanagawa.
Province
Stores
2,653
636
465
319
317
306
268
253
245
197
176
121
119
111

Cities With The Most BASE Stores in Japan

Here is the city distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 55,317 BASE stores in Japan are based in Unknown.
  • 463 BASE stores in Japan are based in Osaka.
  • 428 BASE stores in Japan are based in Tokyo.
City
Stores
55,317
463
428
271
168
167
161
146
115

Number of Employees for BASE stores in Japan

  • 99.8% of BASE stores in Japan have Unknown employees.
  • 0.1% of BASE stores in Japan have 1 - 9 employees.
  • 0.0% of BASE stores in Japan have 10 - 24 employees.

Here is the breakdown of BASE stores in Japan by the number of employees.

Employees
Stores
Unknown
61,798
1 - 9
45
10 - 24
27
25 - 49
19
50 - 99
10
100 - 249
14
250 - 999
6
1000 - 4999
6
5000+
3
Unknown

Top Shipping Carriers For BASE Stores In Japan

  • 0.3% of BASE stores in Japan ship by Japan Post.
  • 0.2% of BASE stores in Japan ship by Yamato Transport.
  • 0.1% of BASE stores in Japan ship by Sagawa Express.

Here are the top shipping carriers for BASE stores in Japan.

Shipping Carrier
Stores
Japan Post
185
Yamato Transport
118
Sagawa Express
81
Fedex
13
USPS
12
UPS
6

Top-level Domain Distribution For BASE Stores In Japan

.com is the most common top-level domain, by far, for world-wide BASE stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 23.9% of BASE stores in Japan have a .in domain.
  • 23.1% of BASE stores in Japan have a .jp domain.
  • 19.4% of BASE stores in Japan have a .com domain.

Here is the top-level domain distribution for BASE stores in Japan.

Top-level Domain
Stores
.in
14,826
.jp
14,335
.com
12,027
.shop
9,667
.ec
5,749
.net
2,443
.co.jp
877
.tokyo
391
.online
160
.info
134
.in.jp.com.shop.ec.net

Top BASE Stores In Japan

Here are the top stores in Japan ordered by worldwide store rank.

Name
Domain
Rank
Created
PLAYGROUND
210,956
2020/10/02
www.ghibligoodsfan.com
238,499
2018/11/16
EARL’S FAVOURITE(アールスフェボリット)
252,907
2019/03/22
LAND Lifestyle Shop
265,666
2021/04/30
YASUYUKI ISHII
287,261
2021/04/09

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.