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BASE Stores in Japan

Updated Dec 19 2025

There are 63,109 live BASE stores in Japan.

In this report, we'll cover the following essential statistics on BASE stores in Japan.

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BASE Growth in Japan

  • BASE stores in Japan decreased -0.3% quarter-over-quarter in 2025 Q3.
  • BASE stores in Japan increased 0% year-over-year in 2025 Q3.

Here is BASE's quarter-over-quarter growth in Japan.

Quarter
Active Stores
2020 Q4
12,528
2021 Q1
43,300
2021 Q2
53,093
2021 Q3
57,670
2021 Q4
59,820
2022 Q1
61,407
2022 Q2
61,603
2022 Q3
65,989
2022 Q4
66,857
2023 Q1
66,255
2023 Q2
70,596
2023 Q3
71,389
2023 Q4
72,461
2024 Q1
74,010
2024 Q2
74,353
2024 Q3
63,074
2024 Q4
62,027
2025 Q1
63,701
2025 Q2
63,592
2025 Q3
63,282
2025 Q4 (to date)
63,109
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For BASE Stores In Japan

Here is the breakdown of industry verticals for BASE stores in Japan.

  • 12.7% of BASE stores in Japan sell Apparel products.
  • 11.8% of BASE stores in Japan sell Food & Drink products.
  • 7.1% of BASE stores in Japan sell Arts & Entertainment products.

Social Media Usage On BASE Stores In Japan

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 61.0% of BASE stores in Japan.
  • Twitter is used by 28.1% of BASE stores in Japan.
  • Facebook is used by 26.7% of BASE stores in Japan.
Type
Stores
Instagram
38,503
Twitter
17,765
Facebook
16,831
YouTube
5,514
Tiktok
1,686
LinkedIn
91
Soundcloud
68
Pinterest
26

Contact Information On BASE Stores In Japan

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of BASE stores in Japan provide a phone number on their website
  • 4% of BASE stores in Japan have an email on their website
Type
Stores
Phone
9,551
Email
2,275

Provinces With The Most BASE Stores In Japan

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,534 BASE stores in Japan are based in Tokyo.
  • 607 BASE stores in Japan are based in Osaka.
  • 444 BASE stores in Japan are based in Kanagawa.
Province
Stores
2,534
607
444
303
302
299
252
241
233
190
166
112
112
105

Cities With The Most BASE Stores in Japan

Here is the city distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 56,811 BASE stores in Japan are based in Unknown.
  • 435 BASE stores in Japan are based in Osaka.
  • 407 BASE stores in Japan are based in Tokyo.
City
Stores
56,811
435
407
266
157
156
154
140
103

Number of Employees for BASE stores in Japan

  • 99.7% of BASE stores in Japan have Unknown employees.
  • 0.1% of BASE stores in Japan have 1 - 9 employees.
  • 0.1% of BASE stores in Japan have 10 - 24 employees.

Here is the breakdown of BASE stores in Japan by the number of employees.

Employees
Stores
Unknown
62,921
1 - 9
72
10 - 24
32
25 - 49
29
50 - 99
17
100 - 249
21
250 - 999
5
1000 - 4999
9
5000+
3

Top Shipping Carriers For BASE Stores In Japan

  • 0.3% of BASE stores in Japan ship by Japan Post.
  • 0.2% of BASE stores in Japan ship by Yamato Transport.
  • 0.1% of BASE stores in Japan ship by Sagawa Express.

Here are the top shipping carriers for BASE stores in Japan.

Shipping Carrier
Stores
Japan Post
208
Yamato Transport
115
Sagawa Express
87
Fedex
17
USPS
15
UPS
10
ORLEN
1

Top-level Domain Distribution For BASE Stores In Japan

.com is the most common top-level domain, by far, for world-wide BASE stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 22.4% of BASE stores in Japan have a .in domain.
  • 20.7% of BASE stores in Japan have a .com domain.
  • 13.8% of BASE stores in Japan have a .base.shop domain.

Here is the top-level domain distribution for BASE stores in Japan.

Top-level Domain
Stores
.in
14,115
.com
13,071
.base.shop
8,704
.theshop.jp
6,646
.jp
5,249
.official.ec
4,650
.buyshop.jp
1,601
.net
1,440
.base.ec
1,258
.shopselect.net
1,114

Top BASE Stores In Japan

Here are the top stores in Japan ordered by worldwide store rank.

Name
Domain
Rank
Created
PLAYGROUND
253,577
2020/10/02
www.e-noson.com
262,543
2016/12/30
NO COFFEE
270,150
2022/07/01
www.ghibligoodsfan.com
313,091
2018/11/16
www.nadirgulluonlinestore.jp
328,279
2021/12/17

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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