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BASE Stores in Japan

Updated Oct 23 2026

There are 85,441 live BASE stores in Japan.

In this report, we'll cover the following essential statistics on BASE stores in Japan.

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BASE Growth in Japan

  • BASE stores in Japan increased 4.0% quarter-over-quarter in 2026 Q3.
  • BASE stores in Japan increased 30% year-over-year in 2026 Q3.

Here is BASE's quarter-over-quarter growth in Japan.

Quarter
Active Stores
2020 Q4
12,528
2021 Q1
43,300
2021 Q2
53,093
2021 Q3
57,670
2021 Q4
59,820
2022 Q1
61,407
2022 Q2
61,603
2022 Q3
65,989
2022 Q4
66,857
2023 Q1
66,255
2023 Q2
70,596
2023 Q3
71,389
2023 Q4
72,461
2024 Q1
74,010
2024 Q2
74,353
2024 Q3
63,074
2024 Q4
62,027
2025 Q1
63,701
2025 Q2
63,592
2025 Q3
63,282
2025 Q4
63,089
2026 Q1
62,673
2026 Q2
62,312
2026 Q3
82,175
2026 Q4 (to date)
85,441
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For BASE Stores In Japan

Here is the breakdown of industry verticals for BASE stores in Japan.

  • 13.1% of BASE stores in Japan sell Food & Drink products.
  • 12.3% of BASE stores in Japan sell Apparel products.
  • 7.0% of BASE stores in Japan sell Arts & Entertainment products.

Social Media Usage On BASE Stores In Japan

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 61.3% of BASE stores in Japan.
  • Twitter is used by 25.9% of BASE stores in Japan.
  • Facebook is used by 22.4% of BASE stores in Japan.
Type
Stores
Instagram
52,343
Twitter
22,139
Facebook
19,148
YouTube
7,911
Tiktok
2,016
LinkedIn
82
Soundcloud
73
Pinterest
32

Contact Information On BASE Stores In Japan

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of BASE stores in Japan provide a phone number on their website
  • 3% of BASE stores in Japan have an email on their website
Type
Stores
Phone
11,971
Email
2,486

Provinces With The Most BASE Stores In Japan

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,364 BASE stores in Japan are based in Tokyo.
  • 551 BASE stores in Japan are based in Osaka.
  • 409 BASE stores in Japan are based in Kanagawa.
Province
Stores
2,364
551
409
284
278
277
234
218
217
179
154
111
104
102

Cities With The Most BASE Stores in Japan

Here is the city distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 79,575 BASE stores in Japan are based in Unknown.
  • 392 BASE stores in Japan are based in Osaka.
  • 379 BASE stores in Japan are based in Tokyo.
City
Stores
79,575
392
379
246
149
147
146
127
97

Number of Employees for BASE stores in Japan

  • 99.8% of BASE stores in Japan have Unknown employees.
  • 0.1% of BASE stores in Japan have 1 - 9 employees.
  • 0.0% of BASE stores in Japan have 10 - 24 employees.

Here is the breakdown of BASE stores in Japan by the number of employees.

Employees
Stores
Unknown
85,272
1 - 9
64
10 - 24
33
25 - 49
25
50 - 99
15
100 - 249
17
250 - 999
5
1000 - 4999
8
5000+
2

Top Shipping Carriers For BASE Stores In Japan

  • 0.3% of BASE stores in Japan ship by Japan Post.
  • 0.1% of BASE stores in Japan ship by Yamato Transport.
  • 0.1% of BASE stores in Japan ship by Sagawa Express.

Here are the top shipping carriers for BASE stores in Japan.

Shipping Carrier
Stores
Japan Post
222
Yamato Transport
126
Sagawa Express
75
Fedex
28
USPS
14
UPS
12
ORLEN
2
Royal Mail
1

Top-level Domain Distribution For BASE Stores In Japan

.com is the most common top-level domain, by far, for world-wide BASE stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 23.3% of BASE stores in Japan have a .base.shop domain.
  • 18.7% of BASE stores in Japan have a .in domain.
  • 15.1% of BASE stores in Japan have a .com domain.

Here is the top-level domain distribution for BASE stores in Japan.

Top-level Domain
Stores
.base.shop
19,876
.in
16,008
.com
12,876
.theshop.jp
9,511
.official.ec
8,570
.jp
5,446
.base.ec
2,314
.buyshop.jp
2,125
.shopselect.net
1,854
.net
1,338

Top BASE Stores In Japan

Here are the top stores in Japan ordered by worldwide store rank.

Name
Domain
Rank
Created
www.sunrise-camera.net
403,460
2019/04/12
www.cafe-nekokatsu.com
416,712
2025/06/27
www.himemode.com
431,439
2019/03/15
Naval Watch JAPAN
467,190
2019/04/26
www.nadirgulluonlinestore.jp
471,422
2021/12/17

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.