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BASE Stores in Japan

Updated Jun 27 2025

There are 63,592 live BASE stores in Japan.

In this report, we'll cover the following essential statistics on BASE stores in Japan.

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BASE Growth in Japan

  • BASE stores in Japan decreased -0.2% quarter-over-quarter in 2025 Q1.
  • BASE stores in Japan decreased -14% year-over-year in 2025 Q1.

Here is BASE's quarter-over-quarter growth in Japan.

Quarter
Active Stores
2020 Q4
12,528
2021 Q1
43,300
2021 Q2
53,093
2021 Q3
57,670
2021 Q4
59,820
2022 Q1
61,407
2022 Q2
61,603
2022 Q3
65,989
2022 Q4
66,857
2023 Q1
66,255
2023 Q2
70,596
2023 Q3
71,389
2023 Q4
72,461
2024 Q1
74,010
2024 Q2
74,353
2024 Q3
63,074
2024 Q4
62,027
2025 Q1
63,701
2025 Q2 (to date)
63,592
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2010,00020,00030,00040,00050,00060,00070,00080,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For BASE Stores In Japan

Here is the breakdown of industry verticals for BASE stores in Japan.

  • 11.6% of BASE stores in Japan sell Apparel products.
  • 10.5% of BASE stores in Japan sell Food & Drink products.
  • 6.5% of BASE stores in Japan sell Arts & Entertainment products.
NoneApparelFood & DrinkArts & EntertainmentHome & GardenBeauty & FitnessPeople & SocietySportsHealthToys & Hobbies

Social Media Usage On BASE Stores In Japan

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 60.4% of BASE stores in Japan.
  • Twitter is used by 28.1% of BASE stores in Japan.
  • Facebook is used by 27.1% of BASE stores in Japan.
Type
Stores
Instagram
38,437
Twitter
17,890
Facebook
17,234
YouTube
5,293
Tiktok
1,549
LinkedIn
78
Soundcloud
70
Pinterest
23

Contact Information On BASE Stores In Japan

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of BASE stores in Japan provide a phone number on their website
  • 11% of BASE stores in Japan have an email on their website
Type
Stores
Phone
9,674
Email
6,731

Provinces With The Most BASE Stores In Japan

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,619 BASE stores in Japan are based in Tokyo.
  • 619 BASE stores in Japan are based in Osaka.
  • 459 BASE stores in Japan are based in Kanagawa.
Province
Stores
2,619
619
459
316
314
308
260
245
243
199
171
118
115
109

Cities With The Most BASE Stores in Japan

Here is the city distribution of BASE stores in Japan. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 57,084 BASE stores in Japan are based in Unknown.
  • 447 BASE stores in Japan are based in Osaka.
  • 415 BASE stores in Japan are based in Tokyo.
City
Stores
57,084
447
415
273
163
161
159
140
110

Number of Employees for BASE stores in Japan

  • 99.7% of BASE stores in Japan have Unknown employees.
  • 0.1% of BASE stores in Japan have 1 - 9 employees.
  • 0.0% of BASE stores in Japan have 10 - 24 employees.

Here is the breakdown of BASE stores in Japan by the number of employees.

Employees
Stores
Unknown
63,433
1 - 9
61
10 - 24
30
25 - 49
21
50 - 99
14
100 - 249
18
250 - 999
5
1000 - 4999
6
5000+
4
Unknown

Top Shipping Carriers For BASE Stores In Japan

  • 0.3% of BASE stores in Japan ship by Japan Post.
  • 0.2% of BASE stores in Japan ship by Yamato Transport.
  • 0.1% of BASE stores in Japan ship by Sagawa Express.

Here are the top shipping carriers for BASE stores in Japan.

Shipping Carrier
Stores
Japan Post
185
Yamato Transport
112
Sagawa Express
77
Fedex
15
USPS
11
UPS
8

Top-level Domain Distribution For BASE Stores In Japan

.com is the most common top-level domain, by far, for world-wide BASE stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 23.3% of BASE stores in Japan have a .jp domain.
  • 22.8% of BASE stores in Japan have a .in domain.
  • 20.5% of BASE stores in Japan have a .com domain.

Here is the top-level domain distribution for BASE stores in Japan.

Top-level Domain
Stores
.jp
14,786
.in
14,514
.com
13,022
.shop
9,630
.ec
5,952
.net
2,559
.co.jp
965
.tokyo
415
.online
179
.info
142
.jp.in.com.shop.ec.net

Top BASE Stores In Japan

Here are the top stores in Japan ordered by worldwide store rank.

Name
Domain
Rank
Created
38explore
190,960
2021/02/19
www.ghibligoodsfan.com
243,164
2018/11/16
PLAYGROUND
250,505
2020/10/02
NO COFFEE
307,204
2022/07/01
elegant
341,293
2021/05/14

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.