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Ecommerce stores using TikTok Pixel

Updated Nov 24 2023

TikTok For Business is where you can unleash your brand's creative side. A fully immersive no judgement world where there's an audience for every voice.

Get more information from the TikTok Pixel website.

TikTok Pixel is currently installed on 556,174 ecommerce stores.

In this report, we'll cover the following statistics on usage of TikTok Pixel on ecommerce stores.

  • TikTok Pixel usage on ecommerce stores
  • Top stores using TikTok Pixel
  • Stores that have recently installed TikTok Pixel
  • Top ecommerce platforms for stores with TikTok Pixel installed
  • Top categories for stores with TikTok Pixel installed
  • Top countries for stores with TikTok Pixel installed

    • Download a complete list of stores using TikTok Pixel with a paid account.
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    TikTok Pixel Usage On Ecommerce Stores

    TikTok Pixel is currently installed on 556,174 ecommerce stores.

    • Installs for TikTok Pixel increased 0.3% quarter-over-quarter.
    • Installs for TikTok Pixel increased 52.7% year-over-year.
    Installs of TikTok Pixel over Time

    Top Stores using TikTok Pixel

    Here are the top 5 stores running TikTok Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    www.etsy.com
    8
    2016/12/30
    Wayfair.com
    www.wayfair.com
    17
    2016/12/30
    www.hepsiburada.com
    www.hepsiburada.com
    24
    2016/12/30
    REI
    www.rei.com
    27
    2017/01/27
    Lulus
    www.lulus.com
    30
    2018/01/05

    Stores That Have Recently Installed TikTok Pixel

    Here are the stores that have installed TikTok Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    uni legacy digital
    unilegacy.store
    6,103,720
    2023/11/25
    ookei Store
    www.ookei.co
    6,196,902
    2023/11/25
    Catsplus
    catsplus.fr
    7,590,039
    2023/11/25
    ShowerThoughts
    www.getshowerthoughts.com
    7,809,157
    2023/11/25
    Tactix
    1af169-4.myshopify.com
    12,064,654
    2023/11/25

    Top Ecommerce Platforms for stores using TikTok Pixel

    Here is the ecommerce platform breakdown for stores with TikTok Pixel installed.

    • 53.2% of stores using TikTok Pixel are on Shopify
    • 13.0% of stores using TikTok Pixel are on BASE
    • 6.2% of stores using TikTok Pixel are on Spring
    • 6.1% of stores using TikTok Pixel are on WooCommerce
    Top-level Domain
    Stores
    Shopify
    295,958
    BASE
    72,240
    Spring
    34,605
    WooCommerce
    33,797
    Salla
    23,123
    Custom Cart
    22,425
    STORES
    20,046
    Tiendanube
    4,343
    Magento
    4,298
    Fourthwall
    4,087
    TeeChip
    3,746
    SHOPLINE
    3,459
    Loja Integrada
    2,976
    Shoplazza
    2,844
    Cafe24
    2,386
    YouCan
    1,874
    OpenCart
    1,562
    PrestaShop
    1,319
    Square Online
    1,298
    Salesforce Commerce Cloud
    1,237

    Top Categories for stores using TikTok Pixel

    Here are the top 10 industry verticals for stores using TikTok Pixel.

    • 16.5% of stores using TikTok Pixel sell Apparel products.
    • 7.6% of stores using TikTok Pixel sell Beauty & Fitness products.
    • 6.9% of stores using TikTok Pixel sell Home & Garden products.
    Category
    Stores
    None
    295,769
    Apparel
    91,761
    Beauty & Fitness
    42,412
    Home & Garden
    38,576
    Food & Drink
    15,317
    Health
    12,519
    People & Society
    10,594
    Consumer Electronics
    9,093
    Arts & Entertainment
    8,403
    Sports
    8,356

    Top Countries for stores using TikTok Pixel

    Here is the country platform breakdown for stores with TikTok Pixel installed.

    • 24.3% of stores using TikTok Pixel are in United States
    • 17.1% of stores using TikTok Pixel are in Japan
    • 12.5% of stores using TikTok Pixel are in Unknown
    • 5.4% of stores using TikTok Pixel are in United Kingdom
    Country
    Stores
    United States
    134,952
    Japan
    95,303
    None
    69,435
    United Kingdom
    30,231
    Saudi Arabia
    23,980
    Brazil
    20,181
    Germany
    15,608
    Australia
    15,377
    Canada
    14,423
    France
    11,968

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.