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The State of Fourthwall in 2025

Updated Jul 4 2025

In this report, we'll cover the following essential statistics on Fourthwall usage.

Download a complete list of Fourthwall stores with a paid account.
Create a free account to get a feel for the data we provide.

Fourthwall Growth

At present, there are 15,045 live stores running on the Fourthwall platform.

Here is the historical growth of stores running Fourthwall.

  • Fourthwall stores increased 0.9% quarter-over-quarter in 2025 Q2.
  • Fourthwall stores increased 110% year-over-year in 2025 Q2.
Quarter
Active Stores
2023 Q4
4,502
2024 Q1
5,585
2024 Q2
7,104
2024 Q3
9,432
2024 Q4
11,767
2025 Q1
13,319
2025 Q2
14,916
2025 Q3 (to date)
15,045
Active Stores by Quarter
2023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q302,0004,0006,0008,00010,00012,00014,00016,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Fourthwall store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Fourthwall Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • YouTube is used by 53.0% of Fourthwall stores.
  • Instagram is used by 50.9% of Fourthwall stores.
  • Twitter is used by 27.8% of Fourthwall stores.
Type
Stores
YouTube
7,967
Instagram
7,656
Twitter
4,178
Tiktok
3,374
Facebook
1,956
Pinterest
273
Soundcloud
149
Snapchat
141
LinkedIn
83
Discord
77
Applemusic
32
Facebook Group
31
WhatsApp
10

Contact Information On Fourthwall Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 71% of Fourthwall stores have an email on their website
  • 2% of Fourthwall stores provide a phone number on their website
Type
Stores
Email
10,674
Phone
372

Top Categories For Fourthwall Stores

Here is the breakdown of industry verticals for stores on Fourthwall.

  • 32.1% of Fourthwall stores sell Apparel products.
  • 18.8% of Fourthwall stores sell Arts & Entertainment products.
  • 5.8% of Fourthwall stores sell Games products.
ApparelArts & EntertainmentGamesPeople & SocietySportsHome & GardenComputersFood & Drink

Top Countries For Fourthwall Stores

Here are the top countries for stores using Fourthwall.

  • 93.3% of Fourthwall stores are in United States
  • 1.5% of Fourthwall stores are in United Kingdom
  • 0.9% of Fourthwall stores are in Canada
  • 0.6% of Fourthwall stores are in Guernsey
United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Fourthwall Stores

Here is the breakdown of Fourthwall stores by the number of employees.

  • 99.2% of Fourthwall stores have Unknown employees.
  • 0.2% of Fourthwall stores have 1 - 9 employees.
  • 0.1% of Fourthwall stores have 10 - 24 employees.
Employees
Stores
Unknown
14,931
1 - 9
33
10 - 24
20
25 - 49
16
50 - 99
13
100 - 249
14
250 - 999
10
1000 - 4999
5
5000+
3
Unknown

Number Of Products Sold For Fourthwall Stores

Here is the breakdown of Fourthwall stores by the number of products that they sell.

  • 37.4% of Fourthwall stores sell 1 - 9 different products.
  • 2.1% of Fourthwall stores sell 1000 - 4999 different products.
  • 1.6% of Fourthwall stores sell 25000 - 99999 different products.
Products Sold
Stores
1 - 9
5,631
10 - 24
35
100 - 249
38
250 - 999
124
1000 - 4999
313
5000 - 9999
143
10000 - 24999
201
25000 - 99999
245
100000 - 249999
96
250000+
133
1 - 9250 - 9991000 - 49995000 - 999910000 - 2499925000 - 99999250000+

Top Technologies on Fourthwall Stores

We're tracking 97 different technologies that have 93,400 collective installs on Fourthwall stores.

  • Google Adsense is used by 99.9% of Fourthwall stores.
  • reCAPTCHA is used by 99.8% of Fourthwall stores.
  • Stripe is used by 99.8% of Fourthwall stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Fourthwall stores.

Technology
Stores
15,021
15,010
15,006
15,004
1,431

Top Shipping Carriers Used By Fourthwall Stores

  • USPS is used by 0.3% of Fourthwall stores.
  • UPS is used by 0.1% of Fourthwall stores.
  • Fedex is used by 0.0% of Fourthwall stores.

Here are the top 6 shipping carriers across all Fourthwall stores.

Shipping Carrier
Stores
USPS
43
UPS
17
Fedex
5
Canada Post
2
DHL
1
Australia Post
1

Fourthwall Store Top-level Domain Distribution

.com is the most popular top-level domain for Fourthwall stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 69.4% of Fourthwall stores have a .com domain.
  • 6.4% of Fourthwall stores have a .shop domain.
  • 4.3% of Fourthwall stores have a .store domain.
Top-level Domain
Stores
.com
10,441
.shop
968
.store
643
.net
261
.org
234
.co.uk
174
.co
162
.tv
160
.ca
128
.xyz
101
.com.shop.store.net.org

Top Fourthwall Stores

Here are the top stores, powered by Fourthwall, ordered by store rank.

Name
Domain
Rank
Created
Migrationology.com
4,480
2016/12/30
Maxroll
5,664
2021/02/19
TMG Studios
46,459
2022/04/08
Viva+
56,806
2024/06/28
Christopher Titus
63,048
2020/05/01

New Fourthwall Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Burn The Kingdom
3,703,685
2025/07/04
PMDR Paintball Merch Shop
4,997,453
2025/07/04
MyNameIdeasWereTaken
5,743,656
2025/07/04
The School Of Ministry
5,896,803
2025/07/04
V Shred
6,612,487
2025/07/04

Stores Switching to Fourthwall From Other Platforms

Over the last 90 days, Fourthwall has taken 206 merchants from competitive ecommerce platforms.

ShopifySquarespaceWixWooCommerceSpringCustom Cart

Here are the top stores that have switched to Fourthwall from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Sofie Dossi
222,864
Shopify
2025/07/02
Battle Tapes
547,662
Squarespace
2025/05/12
Innovation.Tools
1,056,791
Shopify
2025/04/23
IFHT Films
1,086,196
Squarespace
2025/05/21
Foul Territory Shop
1,135,971
Shopify
2025/05/22

Stores Switching from Fourthwall To Other Platforms

Over the last 90 days, Fourthwall has lost 78 merchants to competitive platforms.

ShopifyCustom CartWooCommerceWixYouCanSquarespace

Here are the top Fourthwall stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
foXnoMad
76,026
WooCommerce
2025/05/05
EZiRL
613,870
Shopify
2025/06/15
Harvest Church
1,741,240
Wix
2025/06/01
Joey Does Tech
2,558,077
Odoo
2025/05/04
Michal Dunaj Art Collection
3,524,985
Custom Cart
2025/05/11

Get more insights on Fourthwall stores

Our search interface is easy to use and helps you find the Fourthwall stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Fourthwall stores, create a free account and have a look for yourself.