The State of Podia in 2024

In this report, we'll cover the following essential statistics on Podia usage.

• Podia growth
• Social media usage on Podia stores
• Contact information on Podia stores
• Top categories for Podia stores
• Top countries for Podia stores
• Number of employees for Podia stores
• Number of products sold for Podia stores
• Top Podia technologies
• Top Shipping Carriers used by Podia stores
• Podia store top-level domain distribution
• Top Podia stores
• New Podia stores
• Stores switching to Podia from other platforms
• Stores switching from Podia to other platforms

Podia Growth

At present, there are 6,522 live stores running on the Podia platform.

Here is the historical growth of stores running Podia.

• Podia stores increased 40.5% quarter-over-quarter in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Podia store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Podia Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 41.3% of Podia stores.
• Facebook is used by 25.6% of Podia stores.
• YouTube is used by 13.7% of Podia stores.

Contact Information On Podia Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 22% of Podia stores have an email on their website

Top Categories For Podia Stores

Here is the breakdown of industry verticals for stores on Podia.

• 8.6% of Podia stores sell Jobs & Education products.
• 8.5% of Podia stores sell People & Society products.
• 3.6% of Podia stores sell Health products.

Top Countries For Podia Stores

Here are the top countries for stores using Podia.

• 5.5% of Podia stores are in France
• 2.2% of Podia stores are in United Kingdom
• 2.0% of Podia stores are in United States
• 1.7% of Podia stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Podia Stores

Here is the breakdown of Podia stores by the number of employees.

• 99.2% of Podia stores have Unknown employees.
• 0.4% of Podia stores have 1 - 9 employees.
• 0.1% of Podia stores have 25 - 49 employees.

Number Of Products Sold For Podia Stores

Here is the breakdown of Podia stores by the number of products that they sell.

• 29.6% of Podia stores sell 1 - 9 different products.
• 4.4% of Podia stores sell 10 - 24 different products.
• 3.2% of Podia stores sell 25 - 49 different products.

Top Technologies on Podia Stores

We're tracking 87 different technologies that have 52,015 collective installs on Podia stores.

• Wistia is used by 99.9% of Podia stores.
• Stripe is used by 99.9% of Podia stores.
• PayPal Express Checkout is used by 99.9% of Podia stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Podia stores.

Top Shipping Carriers Used By Podia Stores

• UPS is used by 0.0% of Podia stores.
• Fedex is used by 0.0% of Podia stores.

Here are the top 2 shipping carriers across all Podia stores.

Podia Store Top-level Domain Distribution

.com is the most popular top-level domain for Podia stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 73.0% of Podia stores have a .com domain.
• 5.1% of Podia stores have a .fr domain.
• 2.5% of Podia stores have a .org domain.

Top Podia Stores

Here are the top stores, powered by Podia, ordered by store rank.

New Podia Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Podia From Other Platforms

Over the last 90 days, Podia has taken 78 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Podia from competitive ecommerce platforms.

Stores Switching from Podia To Other Platforms

Over the last 90 days, Podia has lost 33 merchants to competitive platforms.

Here are the top Podia stores that have recently changed to a competitive platform.

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