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The State of Thinkific in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Thinkific usage.

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Thinkific Growth

At present, there are 34,842 live stores running on the Thinkific platform.

Here is the historical growth of stores running Thinkific.

  • Thinkific stores increased 15.8% quarter-over-quarter in 2023 Q4.
  • Thinkific stores increased 110% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q1
28,062
2022 Q2
28,025
2022 Q3
31,598
2022 Q4
32,008
2023 Q1
31,057
2023 Q2
32,786
2023 Q3
33,663
2023 Q4
34,385
2024 Q1 (to date)
34,842
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Thinkific store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Thinkific Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 20.2% of Thinkific stores.
  • Instagram is used by 18.8% of Thinkific stores.
  • YouTube is used by 8.5% of Thinkific stores.
Type
Stores
Facebook
7,045
Instagram
6,551
YouTube
2,973
LinkedIn
2,729
Twitter
1,925
Facebook Group
905
Pinterest
278
WhatsApp
153
Tiktok
136
Yelp
10
Snapchat
3

Contact Information On Thinkific Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 4% of Thinkific stores provide a phone number on their website
  • 1% of Thinkific stores have an email on their website
Type
Stores
Phone
1,359
Email
238

Top Categories For Thinkific Stores

Here is the breakdown of industry verticals for stores on Thinkific.

  • 39.3% of Thinkific stores sell Jobs & Education products.
  • 9.1% of Thinkific stores sell People & Society products.
  • 5.6% of Thinkific stores sell Health products.

Top Countries For Thinkific Stores

Here are the top countries for stores using Thinkific.

  • 3.7% of Thinkific stores are in United States
  • 1.8% of Thinkific stores are in United Kingdom
  • 1.6% of Thinkific stores are in Canada
  • 1.3% of Thinkific stores are in Australia
Country
Stores
564
457
105
104
97
96
88

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of employees.

  • 98.5% of Thinkific stores have Unknown employees.
  • 0.5% of Thinkific stores have 1 - 9 employees.
  • 0.3% of Thinkific stores have 10 - 24 employees.
Employees
Stores
Unknown
34,322
1 - 9
169
10 - 24
95
25 - 49
60
50 - 99
45
100 - 249
46
250 - 999
62
1000 - 4999
25
5000+
18

Number Of Products Sold For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of products that they sell.

  • 37.1% of Thinkific stores sell 1 - 9 different products.
  • 3.3% of Thinkific stores sell 10 - 24 different products.
  • 2.9% of Thinkific stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
12,940
10 - 24
1,153
25 - 49
934
50 - 99
190
100 - 249
997
250 - 999
653
1000 - 4999
172
5000 - 9999
54
10000 - 24999
53
25000 - 99999
44

Top Technologies on Thinkific Stores

We're tracking 179 different technologies that have 166,762 collective installs on Thinkific stores.

  • Google Analytics is used by 100.0% of Thinkific stores.
  • Cloudflare is used by 100.0% of Thinkific stores.
  • Cloudflare CDN is used by 99.9% of Thinkific stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Thinkific stores.

Technology
Stores
34,837
26,794
5,053

Top Shipping Carriers Used By Thinkific Stores

  • Fedex is used by 0.1% of Thinkific stores.
  • UPS is used by 0.0% of Thinkific stores.
  • USPS is used by 0.0% of Thinkific stores.

Here are the top 9 shipping carriers across all Thinkific stores.

Shipping Carrier
Stores
Fedex
19
UPS
13
USPS
13
Australia Post
4
Canada Post
2
Royal Mail
2
Correos
2
New Zealean Post
1
Purolator
1

Thinkific Store Top-level Domain Distribution

.com is the most popular top-level domain for Thinkific stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 85.2% of Thinkific stores have a .com domain.
  • 3.0% of Thinkific stores have a .org domain.
  • 1.0% of Thinkific stores have a .ca domain.
Top-level Domain
Stores
.com
29,680
.org
1,034
.ca
345
.co.uk
311
.com.au
303
.net
257
.academy
206
.co
192
.io
166
.online
136

Top Thinkific Stores

Here are the top stores, powered by Thinkific, ordered by store rank.

Name
Domain
Rank
Created
Shibari Academy
73,287
2019/06/14
Aerial Yoga Academy
133,574
2018/06/15
DunbarAcademy.com
166,292
2016/12/30
ScaleUP USA
178,509
2022/03/18
Take Your House Back
215,437
2021/08/27

New Thinkific Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
croweacademy.ae
3,023,594
2024/02/23
Wiser Conflict
3,560,599
2024/02/23
Health and Wellbeing Trust
5,344,366
2024/02/23
www.joosethenomad.com
5,826,227
2024/02/23
Mehr Dates mit Models
6,085,743
2024/02/23

Stores Switching to Thinkific From Other Platforms

Over the last 90 days, Thinkific has taken 33 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Thinkific from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cotofana Anatomy
2,264,032
Shopify
2024/01/20
New Co
2,831,064
Shopify
2023/12/01
Today Only Selling
2,843,057
Shopify
2023/12/09
www.porterhenry.com
3,900,822
WooCommerce
2024/01/27
www.iwantagreenthumb.com
4,093,597
WooCommerce
2023/12/08

Stores Switching from Thinkific To Other Platforms

Over the last 90 days, Thinkific has lost 33 merchants to competitive platforms.

Platform
Stores
8
5

Here are the top Thinkific stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Deocariza Custom Denim
3,617,092
Podia
2024/02/13
EonSTEM Academy
3,631,339
WooCommerce
2024/01/10
Hundak├║nst
4,099,070
Shopify
2023/12/25
Paisley Rylance
4,497,782
Podia
2024/02/05
Deepak Varma
4,525,646
Custom Cart
2024/01/13

Get more insights on Thinkific stores

Our search interface is easy to use and helps you find the Thinkific stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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