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The State of Thinkific in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on Thinkific usage.

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Thinkific Growth

At present, there are 28,095 live stores running on the Thinkific platform.

Here is the historical growth of stores running Thinkific.

  • Thinkific stores increased 126.0% quarter-over-quarter in 2022 Q1.
  • Thinkific stores increased 197% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
13
2017 Q2
15
2017 Q3
17
2017 Q4
15
2018 Q1
33
2018 Q2
824
2018 Q3
227
2018 Q4
248
2019 Q1
773
2019 Q2
369
2019 Q3
447
2019 Q4
444
2020 Q1
615
2020 Q2
1,068
2020 Q3
458
2020 Q4
2,119
2021 Q1
1,643
2021 Q2
1,112
2021 Q3
1,271
2021 Q4
562
2022 Q1
15,547
2022 Q2 (to date)
209
Cumulative Stores by Quarter

It's hard to know exactly when a Thinkific store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Thinkific Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 17.3% of Thinkific stores.
  • Instagram is used by 15.0% of Thinkific stores.
  • YouTube is used by 6.7% of Thinkific stores.
Type
Stores
Facebook
4,874
Instagram
4,213
YouTube
1,878
LinkedIn
1,743
Twitter
1,590
Facebook Group
753
Pinterest
211
Tiktok
30
Yelp
8
Snapchat
4

Contact Information On Thinkific Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of Thinkific stores have an email on their website
  • 4% of Thinkific stores provide a phone number on their website
Type
Stores
Email
3,844
Phone
1,008

Top Categories For Thinkific Stores

Here is the breakdown of industry verticals for stores on Thinkific.

  • 45.3% of Thinkific stores sell Jobs & Education products.
  • 8.1% of Thinkific stores sell People & Society products.
  • 4.9% of Thinkific stores sell Business & Industrial products.

Top Countries For Thinkific Stores

Here are the top countries for stores using Thinkific.

  • 3.7% of Thinkific stores are in United States
  • 1.8% of Thinkific stores are in United Kingdom
  • 1.6% of Thinkific stores are in Canada
  • 1.2% of Thinkific stores are in Australia
Country
Stores
440
325
89
84
80
71
64

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of employees.

  • 0.3% of Thinkific stores have 1 - 9 employees.
  • 0.2% of Thinkific stores have 10 - 24 employees.
  • 0.1% of Thinkific stores have 25 - 49 employees.
Employees
Stores
1 - 9
79
10 - 24
53
25 - 49
34
50 - 99
17
100 - 249
13
250 - 999
16
1000 - 4999
2
5000+
6

Number Of Products Sold For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of products that they sell.

  • 2.3% of Thinkific stores sell 1 - 9 different products.
  • 0.4% of Thinkific stores sell 10 - 24 different products.
  • 0.2% of Thinkific stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
653
10 - 24
114
25 - 49
47
50 - 99
10
100 - 249
16
250 - 999
9
1000 - 4999
4
5000 - 9999
2
10000 - 24999
1
25000 - 99999
2

Top Technologies on Thinkific Stores

We're tracking 119 different technologies that have 86,633 collective installs on Thinkific stores.

  • Google Analytics is used by 99.2% of Thinkific stores.
  • Cloudfront CDN is used by 99.0% of Thinkific stores.
  • reCAPTCHA is used by 52.8% of Thinkific stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Thinkific stores.

Technology
Stores
14,824
1,526
429

Top Shipping Carriers Used By Thinkific Stores

  • USPS is used by 0.0% of Thinkific stores.
  • Fedex is used by 0.0% of Thinkific stores.
  • UPS is used by 0.0% of Thinkific stores.

Here are the top 9 shipping carriers across all Thinkific stores.

Shipping Carrier
Stores
USPS
11
Fedex
10
UPS
8
Australia Post
7
Correos
2
DHL
1
Canada Post
1
New Zealean Post
1
Royal Mail
1

Thinkific Store Top-level Domain Distribution

.com is the most popular top-level domain for Thinkific stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 86.0% of Thinkific stores have a .com domain.
  • 2.5% of Thinkific stores have a .org domain.
  • 1.0% of Thinkific stores have a .ca domain.
Top-level Domain
Stores
.com
24,150
.org
702
.ca
286
.co.uk
280
.com.au
236
.net
181
.academy
166
.co
156
.online
130
.io
108

Top Thinkific Stores

Here are the top stores, powered by Thinkific, ordered by store rank.

Name
Domain
Rank
Created
MedCram
25,281
2016/12/30
Java Brains
28,211
2016/12/30
SimplePractice Learning
40,611
2019/09/20
Volkerdon
41,345
2018/06/15
Amber Book
49,850
2018/06/15

New Thinkific Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ActiveCampaign Affiliates
8,046,467
2022/05/20
Tanaka Beauty Academy
10,440,870
2022/05/20
kiracademy
2,878,626
2022/05/13
www.therefinedartofcoaching.com
2,941,495
2022/05/13
WineDirect Training Academy
3,677,642
2022/05/13

Stores Switching to Thinkific From Other Platforms

Over the last 90 days, Thinkific has taken 1,027 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Thinkific from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Alasna Institute
96,092
Custom Cart
2022/05/02
Analytics Vidhya
99,146
Custom Cart
2022/05/02
SuperHuman Academy
102,843
Custom Cart
2022/05/02
NetworkChuck
114,520
Custom Cart
2022/05/02
MoveU
114,574
Custom Cart
2022/04/25

Stores Switching from Thinkific To Other Platforms

Over the last 90 days, Thinkific has lost 37 merchants to competitive platforms.

Here are the top Thinkific stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.skillademia.com
257,598
Kajabi
2022/03/02
Thomas Thomas Thomas PC
1,189,513
WooCommerce
2022/05/09
Coschool
1,574,737
Shopify
2022/03/02
Courtney Dwyer
1,793,336
Kajabi
2022/03/21
Medcas
1,875,429
Kajabi
2022/05/02

Get more insights on Thinkific stores

Our search interface is easy to use and helps you find the Thinkific stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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