Check out our Chrome Extension.

The State of Thinkific in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Thinkific usage.

Download a complete list of Thinkific stores with a paid account.
Create a free account to get a feel for the data we provide.

Thinkific Growth

At present, there are 31,552 live stores running on the Thinkific platform.

Here is the historical growth of stores running Thinkific.

  • Thinkific stores increased 1.2% quarter-over-quarter in 2022 Q2.
  • Thinkific stores increased 180% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
11
2017 Q2
16
2017 Q3
15
2017 Q4
13
2018 Q1
32
2018 Q2
802
2018 Q3
217
2018 Q4
234
2019 Q1
771
2019 Q2
351
2019 Q3
427
2019 Q4
437
2020 Q1
590
2020 Q2
997
2020 Q3
417
2020 Q4
1,970
2021 Q1
1,568
2021 Q2
1,007
2021 Q3
1,116
2021 Q4
509
2022 Q1
15,949
2022 Q2
330
2022 Q3 (to date)
3,714
Cumulative Stores by Quarter

It's hard to know exactly when a Thinkific store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Thinkific Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 17.8% of Thinkific stores.
  • Instagram is used by 16.2% of Thinkific stores.
  • YouTube is used by 7.0% of Thinkific stores.
Type
Stores
Facebook
5,619
Instagram
5,097
YouTube
2,213
LinkedIn
2,055
Twitter
1,772
Facebook Group
819
Pinterest
234
Tiktok
62
Yelp
10
Snapchat
5

Contact Information On Thinkific Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of Thinkific stores have an email on their website
  • 4% of Thinkific stores provide a phone number on their website
Type
Stores
Email
4,326
Phone
1,165

Top Categories For Thinkific Stores

Here is the breakdown of industry verticals for stores on Thinkific.

  • 44.1% of Thinkific stores sell Jobs & Education products.
  • 8.1% of Thinkific stores sell People & Society products.
  • 4.9% of Thinkific stores sell Business & Industrial products.

Top Countries For Thinkific Stores

Here are the top countries for stores using Thinkific.

  • 3.8% of Thinkific stores are in United States
  • 1.9% of Thinkific stores are in United Kingdom
  • 1.6% of Thinkific stores are in Canada
  • 1.3% of Thinkific stores are in Australia
Country
Stores
508
407
107
103
94
82
81

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of employees.

  • 0.4% of Thinkific stores have 1 - 9 employees.
  • 0.2% of Thinkific stores have 10 - 24 employees.
  • 0.2% of Thinkific stores have 25 - 49 employees.
Employees
Stores
1 - 9
119
10 - 24
76
25 - 49
58
50 - 99
35
100 - 249
28
250 - 999
29
1000 - 4999
14
5000+
9

Number Of Products Sold For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of products that they sell.

  • 14.5% of Thinkific stores sell 1 - 9 different products.
  • 3.9% of Thinkific stores sell 10 - 24 different products.
  • 3.9% of Thinkific stores sell 25000 - 99999 different products.
Products Sold
Stores
1 - 9
4,582
10 - 24
1,232
25 - 49
1,005
50 - 99
190
100 - 249
1,074
250 - 999
652
1000 - 4999
162
5000 - 9999
65
25000 - 99999
1,218
100000 - 249999
125

Top Technologies on Thinkific Stores

We're tracking 125 different technologies that have 100,333 collective installs on Thinkific stores.

  • Google Analytics is used by 99.6% of Thinkific stores.
  • Cloudfront CDN is used by 99.4% of Thinkific stores.
  • reCAPTCHA is used by 58.0% of Thinkific stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Thinkific stores.

Top Shipping Carriers Used By Thinkific Stores

  • Fedex is used by 0.0% of Thinkific stores.
  • USPS is used by 0.0% of Thinkific stores.
  • UPS is used by 0.0% of Thinkific stores.

Here are the top 9 shipping carriers across all Thinkific stores.

Shipping Carrier
Stores
Fedex
12
USPS
12
UPS
9
Australia Post
8
Correos
2
DHL
1
Canada Post
1
New Zealean Post
1
Royal Mail
1

Thinkific Store Top-level Domain Distribution

.com is the most popular top-level domain for Thinkific stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.4% of Thinkific stores have a .com domain.
  • 2.9% of Thinkific stores have a .org domain.
  • 1.0% of Thinkific stores have a .ca domain.
Top-level Domain
Stores
.com
26,622
.org
914
.ca
328
.co.uk
324
.com.au
288
.net
242
.co
206
.academy
187
.online
156
.io
152

Top Thinkific Stores

Here are the top stores, powered by Thinkific, ordered by store rank.

Name
Domain
Rank
Created
Scoolinary
18,732
2020/08/07
MedCram
24,507
2016/12/30
Cod3r
26,916
2020/02/14
Java Brains
31,557
2016/12/30
RadCast
39,020
2020/08/14

New Thinkific Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Teacher Retirement U
2,277,940
2022/09/16
Thriving Non
3,820,880
2022/09/16
NTP Online Learning
5,226,592
2022/09/16
Financial Crime Academy
5,228,685
2022/09/16
accreditation.intelligent-partnership.com
5,240,200
2022/09/16

Stores Switching to Thinkific From Other Platforms

Over the last 90 days, Thinkific has taken 20 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Thinkific from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Mastermind
61,561
Custom Cart
2022/08/13
Dave Nicholls' School
149,572
Ecwid
2022/08/24
Nona Jordan
319,683
Kajabi
2022/07/04
Pivital EDU
823,060
Shopify
2022/07/16
Cybernous
1,062,898
WooCommerce
2022/07/16

Stores Switching from Thinkific To Other Platforms

Over the last 90 days, Thinkific has lost 47 merchants to competitive platforms.

Here are the top Thinkific stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
UNPARPlus
56,266
Custom Cart
2022/07/11
Aprende Economia Circular Online
538,323
Custom Cart
2022/07/19
The Crappy Childhood Fairy
648,964
Kajabi
2022/09/12
www.yachtuniversity.com
960,922
Kajabi
2022/09/05
Orchard People
1,281,716
Custom Cart
2022/07/11

Get more insights on Thinkific stores

Our search interface is easy to use and helps you find the Thinkific stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Thinkific stores, create a free account and have a look for yourself.