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The State of Thinkific in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Thinkific usage.

Download a complete list of Thinkific stores with a paid account.
Create a free account to get a feel for the data we provide.

Thinkific Growth

At present, there are 32,270 live stores running on the Thinkific platform.

Here is the historical growth of stores running Thinkific.

  • Thinkific stores increased 3.4% quarter-over-quarter in 2022 Q4.
  • Thinkific stores increased 195% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
11
2017 Q2
15
2017 Q3
14
2017 Q4
13
2018 Q1
33
2018 Q2
764
2018 Q3
205
2018 Q4
232
2019 Q1
750
2019 Q2
335
2019 Q3
408
2019 Q4
406
2020 Q1
569
2020 Q2
946
2020 Q3
384
2020 Q4
1,798
2021 Q1
1,467
2021 Q2
921
2021 Q3
1,008
2021 Q4
456
2022 Q1
16,344
2022 Q2
304
2022 Q3
3,359
2022 Q4
1,043
2023 Q1 (to date)
425
Cumulative Stores by Quarter

It's hard to know exactly when a Thinkific store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Thinkific Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 17.9% of Thinkific stores.
  • Instagram is used by 16.2% of Thinkific stores.
  • YouTube is used by 7.0% of Thinkific stores.
Type
Stores
Facebook
5,762
Instagram
5,233
YouTube
2,272
LinkedIn
2,165
Twitter
1,785
Facebook Group
843
Pinterest
238
Tiktok
70
Yelp
9
Snapchat
4

Contact Information On Thinkific Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of Thinkific stores have an email on their website
  • 4% of Thinkific stores provide a phone number on their website
Type
Stores
Email
4,423
Phone
1,234
WhatsApp
117

Top Categories For Thinkific Stores

Here is the breakdown of industry verticals for stores on Thinkific.

  • 43.6% of Thinkific stores sell Jobs & Education products.
  • 8.0% of Thinkific stores sell People & Society products.
  • 5.0% of Thinkific stores sell Health products.

Top Countries For Thinkific Stores

Here are the top countries for stores using Thinkific.

  • 3.7% of Thinkific stores are in United States
  • 1.9% of Thinkific stores are in United Kingdom
  • 1.6% of Thinkific stores are in Canada
  • 1.3% of Thinkific stores are in Australia
Country
Stores
517
407
107
103
91
87
80

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of employees.

  • 0.4% of Thinkific stores have 1 - 9 employees.
  • 0.3% of Thinkific stores have 10 - 24 employees.
  • 0.2% of Thinkific stores have 25 - 49 employees.
Employees
Stores
1 - 9
125
10 - 24
85
25 - 49
57
50 - 99
35
100 - 249
29
250 - 999
35
1000 - 4999
15
5000+
9

Number Of Products Sold For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of products that they sell.

  • 22.5% of Thinkific stores sell 1 - 9 different products.
  • 18.7% of Thinkific stores sell 25000 - 99999 different products.
  • 4.8% of Thinkific stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
7,248
10 - 24
1,555
25 - 49
1,103
50 - 99
207
100 - 249
1,133
250 - 999
668
1000 - 4999
172
5000 - 9999
70
25000 - 99999
6,031
100000 - 249999
504

Top Technologies on Thinkific Stores

We're tracking 142 different technologies that have 107,839 collective installs on Thinkific stores.

  • Google Analytics is used by 99.6% of Thinkific stores.
  • Cloudfront CDN is used by 99.4% of Thinkific stores.
  • reCAPTCHA is used by 59.3% of Thinkific stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Thinkific stores.

Top Shipping Carriers Used By Thinkific Stores

  • USPS is used by 0.0% of Thinkific stores.
  • Fedex is used by 0.0% of Thinkific stores.
  • UPS is used by 0.0% of Thinkific stores.

Here are the top 9 shipping carriers across all Thinkific stores.

Shipping Carrier
Stores
USPS
14
Fedex
13
UPS
10
Australia Post
5
Correos
2
DHL
1
Canada Post
1
New Zealean Post
1
Royal Mail
1

Thinkific Store Top-level Domain Distribution

.com is the most popular top-level domain for Thinkific stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.6% of Thinkific stores have a .com domain.
  • 2.9% of Thinkific stores have a .org domain.
  • 1.0% of Thinkific stores have a .ca domain.
Top-level Domain
Stores
.com
27,309
.org
937
.ca
332
.co.uk
310
.com.au
280
.net
254
.co
205
.academy
190
.io
160
.online
154

Top Thinkific Stores

Here are the top stores, powered by Thinkific, ordered by store rank.

Name
Domain
Rank
Created
Shibari Academy
28,764
2019/06/14
Wysetrade
89,223
2018/06/15
Take Your House Back
96,024
2021/08/27
www.dunbaracademy.com
98,736
2016/12/30
www.scaleupus.com
121,678
2022/03/11

New Thinkific Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Abundant Next Steps
1,519,381
2023/01/27
SACRED WOMAN
1,519,964
2023/01/27
Breathing Under Water
1,521,472
2023/01/27
Roof with Solar
1,569,826
2023/01/27
Upsiide Academy
1,574,112
2023/01/27

Stores Switching to Thinkific From Other Platforms

Over the last 90 days, Thinkific has taken 28 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Thinkific from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Prepare to Publish
1,489,119
Teachable
2023/01/23
COLORFULL
3,675,579
Teachable
2023/01/09
Conscious Parenting Movement
3,991,487
Custom Cart
2023/01/18
Blog Academy
4,900,525
Teachable
2022/11/28
Restore with Gisele
5,295,255
Squarespace
2022/12/06

Stores Switching from Thinkific To Other Platforms

Over the last 90 days, Thinkific has lost 42 merchants to competitive platforms.

Platform
Stores
10

Here are the top Thinkific stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Audrey Grant's Better Bridge
1,430,218
OpenCart
2023/01/23
Academy
1,553,546
Shopify
2022/11/22
training.treksupport.com.au
1,565,878
Kajabi
2022/11/29
courses.measuremarketer.com
1,586,328
WooCommerce
2022/12/26
All About Ultrasound
1,828,478
Teachable
2022/11/07

Get more insights on Thinkific stores

Our search interface is easy to use and helps you find the Thinkific stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Thinkific stores, create a free account and have a look for yourself.