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The State of Thinkific in 2025

Updated Jul 4 2025

In this report, we'll cover the following essential statistics on Thinkific usage.

Download a complete list of Thinkific stores with a paid account.
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Thinkific Growth

At present, there are 35,603 live stores running on the Thinkific platform.

Here is the historical growth of stores running Thinkific.

  • Thinkific stores increased 0.1% quarter-over-quarter in 2025 Q2.
  • Thinkific stores increased 3% year-over-year in 2025 Q2.
Quarter
Active Stores
2022 Q1
28,062
2022 Q2
28,025
2022 Q3
31,598
2022 Q4
32,008
2023 Q1
31,057
2023 Q2
32,786
2023 Q3
33,663
2023 Q4
34,385
2024 Q1
35,016
2024 Q2
34,483
2024 Q3
34,487
2024 Q4
35,046
2025 Q1
35,156
2025 Q2
35,554
2025 Q3 (to date)
35,603
Active Stores by Quarter
2022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305,00010,00015,00020,00025,00030,00035,00040,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Thinkific store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Thinkific Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 18.8% of Thinkific stores.
  • Instagram is used by 18.5% of Thinkific stores.
  • LinkedIn is used by 8.0% of Thinkific stores.
Type
Stores
Facebook
6,690
Instagram
6,570
LinkedIn
2,838
Twitter
1,756
YouTube
1,421
Facebook Group
806
Pinterest
237
WhatsApp
176
Tiktok
120
Soundcloud
9
Yelp
9
Discord
7
Snapchat
2

Contact Information On Thinkific Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 2% of Thinkific stores provide a phone number on their website
  • 0% of Thinkific stores have an email on their website
Type
Stores
Phone
718
Email
160

Top Categories For Thinkific Stores

Here is the breakdown of industry verticals for stores on Thinkific.

  • 51.4% of Thinkific stores sell Jobs & Education products.
  • 12.6% of Thinkific stores sell People & Society products.
  • 7.5% of Thinkific stores sell Health products.
Jobs & EducationPeople & SocietyHealthBusiness & IndustrialBeauty & FitnessArts & EntertainmentScienceComputersFinanceSports

Top Countries For Thinkific Stores

Here are the top countries for stores using Thinkific.

  • 2.8% of Thinkific stores are in United States
  • 1.5% of Thinkific stores are in United Kingdom
  • 1.5% of Thinkific stores are in Canada
  • 1.1% of Thinkific stores are in Australia
Country
Stores
519
404
103
94
77
75
United StatesUnited KingdomCanadaAustraliaItalyGermanySpainSwedenNetherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of employees.

  • 98.6% of Thinkific stores have Unknown employees.
  • 0.4% of Thinkific stores have 1 - 9 employees.
  • 0.3% of Thinkific stores have 10 - 24 employees.
Employees
Stores
Unknown
35,121
1 - 9
159
10 - 24
91
25 - 49
59
50 - 99
39
100 - 249
52
250 - 999
54
1000 - 4999
16
5000+
12
Unknown

Number Of Products Sold For Thinkific Stores

Here is the breakdown of Thinkific stores by the number of products that they sell.

  • 30.9% of Thinkific stores sell 1 - 9 different products.
  • 2.1% of Thinkific stores sell 10 - 24 different products.
  • 2.1% of Thinkific stores sell 250000+ different products.
Products Sold
Stores
1 - 9
10,986
10 - 24
750
25 - 49
642
50 - 99
137
100 - 249
711
250 - 999
459
1000 - 4999
128
25000 - 99999
122
100000 - 249999
139
250000+
741
1 - 910 - 2425 - 49100 - 249250 - 999250000+

Top Technologies on Thinkific Stores

We're tracking 205 different technologies that have 140,815 collective installs on Thinkific stores.

  • Cloudflare is used by 100.0% of Thinkific stores.
  • Cloudflare CDN is used by 99.9% of Thinkific stores.
  • reCAPTCHA is used by 79.2% of Thinkific stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Thinkific stores.

Top Shipping Carriers Used By Thinkific Stores

  • UPS is used by 0.0% of Thinkific stores.
  • Fedex is used by 0.0% of Thinkific stores.
  • Correos is used by 0.0% of Thinkific stores.

Here are the top 7 shipping carriers across all Thinkific stores.

Shipping Carrier
Stores
UPS
11
Fedex
9
Correos
3
USPS
3
New Zealean Post
1
Royal Mail
1
Australia Post
1

Thinkific Store Top-level Domain Distribution

.com is the most popular top-level domain for Thinkific stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 87.0% of Thinkific stores have a .com domain.
  • 2.8% of Thinkific stores have a .org domain.
  • 1.0% of Thinkific stores have a .ca domain.
Top-level Domain
Stores
.com
30,981
.org
985
.ca
348
.co.uk
291
.com.au
277
.net
214
.academy
170
.co
144
.io
142
.online
114
.com.org

Top Thinkific Stores

Here are the top stores, powered by Thinkific, ordered by store rank.

Name
Domain
Rank
Created
www.shibariacademy.com
26,922
2019/06/14
AACFL Certification
109,003
2016/12/30
Aerial Yoga Academy
156,919
2018/06/15
DunbarAcademy.com
167,673
2016/12/30
Federal Business Accelerator
197,124
2022/03/18

New Thinkific Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.innerchild-sexaddiction.com
2,065,597
2025/07/04
mostafa 's Site
6,750,890
2025/07/04
Credit Smart
6,802,924
2025/07/04
ConnectED
7,048,507
2025/07/04
Top Engineer
7,053,108
2025/07/04

Stores Switching to Thinkific From Other Platforms

Over the last 90 days, Thinkific has taken 25 merchants from competitive ecommerce platforms.

KajabiSquarespaceTeachableWooCommerceShopifyPodiaWixGraphyWebflowCustom Cart

Here are the top stores that have switched to Thinkific from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Innervate Online
2,682,329
Shopify
2025/07/04
www.glistenacademy.com
3,290,868
Shopify
2025/05/31
Redirect
4,329,133
Squarespace
2025/04/19
Germany Navigator
4,631,594
WooCommerce
2025/04/18
Geneva's DIY School
4,831,266
Squarespace
2025/05/31

Stores Switching from Thinkific To Other Platforms

Over the last 90 days, Thinkific has lost 27 merchants to competitive platforms.

Platform
Stores
6
4
2
WooCommercePodiaCustom CartKajabiWixTeachableSquarespace

Here are the top Thinkific stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
theocca.org
1,511,286
WooCommerce
2025/05/23
StartupHires.io
6,427,759
Podia
2025/06/08
Celebrity Style Academy
6,584,129
Podia
2025/04/27
Paxmore Finance
6,871,226
Squarespace
2025/06/18
Cabin Crew Dreams
7,065,224
Podia
2025/05/04

Get more insights on Thinkific stores

Our search interface is easy to use and helps you find the Thinkific stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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