The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added e-commerce functionality in February 2019.

Quarterly Growth

At present, there are 782 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

Quarter
New Active Stores
2017 Q1
5
2017 Q2
4
2017 Q3
2
2017 Q4
9
2018 Q1
12
2018 Q2
99
2018 Q3
52
2018 Q4
29
2019 Q1
73
2019 Q2
93
2019 Q3
87
2019 Q4
91
2020 Q1
84
2020 Q2 (to date)
99
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

Name
Domain
Rank
Created
TalktoCanada.com
10,596
2016/12/30
Laurel & Wolf
13,179
2020/03/13
www.vivify.cc
16,256
2019/10/18
Eliqs
23,803
2020/04/03
www.colemanpowersportsusa.com
24,733
2018/06/08

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Name
Domain
Rank
Created
www.squircle.co
58,818
2020/05/22
www.j-supplied-3d.co.uk
2,828,420
2020/05/22
www.thewellnessgroup.net.au
543,340
2020/05/15
www.coscon.com.br
2,713,227
2020/05/08
www.chrisdehoog.com.au
3,344,941
2020/05/08

Platform Wins

Over the last 90 days, Webflow has taken 39 merchants from competitive platforms.

Platform
Stores
19
2

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
livesyzygy.com
55,431
WooCommerce
2020/05/28
Lawrence of La Brea
100,175
Shopify
2020/05/26
www.fonzarelli.co
124,735
WooCommerce
2020/05/08
www.du-rhone.ch
138,161
WooCommerce
2020/05/02
www.luxuryartificiallawnsags.co.uk
193,904
WooCommerce
2020/04/12

Platform Losses

Over the last 90 days, Webflow has lost 2 merchants to competitive platforms.

Platform
Stores
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
www.evolvingvoice.com
232,277
Wix
2020/05/07
www.frontlineibiza.com
1,544,227
WooCommerce
2020/05/15

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

Country
Stores
None
259
32
22
12
10

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
519
66%
Email
446
57%
Facebook
437
55%
Phone
264
33%
Twitter
181
23%
YouTube
95
12%
LinkedIn
59
7%
Pinterest
47
6%
Snapchat
1
0%

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 42 different technologies that have 1,532 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
453
.io
54
.co.uk
36
.com.au
27
.co
21
.org
18
.ca
17
.ch
16
.de
15
.net
11

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.