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The State of Webflow in 2022

Updated Jul 1 2022

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 6,750 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 24.8% quarter-over-quarter in 2022 Q2.
  • Webflow stores increased 130% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
11
2017 Q2
21
2017 Q3
8
2017 Q4
9
2018 Q1
23
2018 Q2
292
2018 Q3
67
2018 Q4
61
2019 Q1
172
2019 Q2
119
2019 Q3
118
2019 Q4
151
2020 Q1
161
2020 Q2
263
2020 Q3
176
2020 Q4
293
2021 Q1
349
2021 Q2
501
2021 Q3
1,335
2021 Q4
381
2022 Q1
749
2022 Q2
1,334
2022 Q3 (to date)
28
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 57.7% of Webflow stores.
  • Facebook is used by 44.5% of Webflow stores.
  • Twitter is used by 18.6% of Webflow stores.
Type
Stores
Instagram
3,898
Facebook
3,004
Twitter
1,254
LinkedIn
847
YouTube
791
Pinterest
233
Tiktok
226
Facebook Group
64
Yelp
25
Snapchat
6

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 61% of Webflow stores have an email on their website
  • 39% of Webflow stores provide a phone number on their website
Type
Stores
Email
4,091
Phone
2,608

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 8.2% of Webflow stores sell Food & Drink products.
  • 7.8% of Webflow stores sell Business & Industrial products.
  • 7.5% of Webflow stores sell Internet products.

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 54.2% of Webflow stores are in United States
  • 9.4% of Webflow stores are in United Kingdom
  • 4.4% of Webflow stores are in Canada
  • 3.8% of Webflow stores are in Australia
Country
Stores
296
258
160
111
63

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 0.8% of Webflow stores have 1 - 9 employees.
  • 0.2% of Webflow stores have 10 - 24 employees.
  • 0.2% of Webflow stores have 25 - 49 employees.
Employees
Stores
1 - 9
57
10 - 24
16
25 - 49
12
50 - 99
10
100 - 249
6
250 - 999
7
1000 - 4999
2

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 30.0% of Webflow stores sell 1 - 9 different products.
  • 8.6% of Webflow stores sell 10 - 24 different products.
  • 5.1% of Webflow stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
2,025
10 - 24
581
25 - 49
344
50 - 99
73
100 - 249
274
250 - 999
56
1000 - 4999
7
10000 - 24999
1
100000 - 249999
66
250000+
240

Top Technologies on Webflow Stores

We're tracking 121 different technologies that have 30,952 collective installs on Webflow stores.

  • Apple Pay is used by 94.1% of Webflow stores.
  • Cloudfront CDN is used by 87.9% of Webflow stores.
  • Google Tag Manager is used by 54.0% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top Shipping Carriers Used By Webflow Stores

  • USPS is used by 2.0% of Webflow stores.
  • UPS is used by 1.6% of Webflow stores.
  • Fedex is used by 1.2% of Webflow stores.

Here are the top 10 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
USPS
134
UPS
109
Fedex
80
Royal Mail
72
Australia Post
34
Canada Post
20
PostNord
5
Correos
4
DHL
3
New Zealean Post
3

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 59.2% of Webflow stores have a .com domain.
  • 7.5% of Webflow stores have a .io domain.
  • 4.3% of Webflow stores have a .co.uk domain.
Top-level Domain
Stores
.com
3,994
.io
504
.co.uk
292
.org
191
.co
160
.com.au
144
.ch
108
.ca
107
.de
104
.net
69

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
The Futur
11,080
2017/01/27
the concept wardrobe
11,282
2019/05/10
Flowbase
15,738
2019/01/11
Gelato Messina
23,648
2018/08/24
Ergogenic
29,959
2020/10/09

New Webflow Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.embudos.io
2,120,094
2022/07/01
www.fungidube.com
2,796,146
2022/07/01
Hyperboom
2,834,928
2022/07/01
www.osmowallet.com
2,946,230
2022/07/01
Mia Ecommerce
3,538,486
2022/07/01

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 103 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Skin Software
49,286
Custom Cart
2022/05/04
Therma┬░ Wireless Sensors
128,565
Custom Cart
2022/06/16
Monster
132,361
Shopify
2022/06/09
Pantheone Audio
260,240
WooCommerce
2022/05/13
PlateHero
269,781
Shopify
2022/05/24

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 56 merchants to competitive platforms.

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
RainSong
244,160
Wix
2022/05/16
Day 6 Coffee Co.
361,780
Square Online
2022/04/25
Primal Treestands
412,262
Custom Cart
2022/06/19
Nice as Heck
602,320
Shopify
2022/04/25
AGMD Group
782,102
WooCommerce
2022/05/02

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.