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The State of Webflow in 2021

Updated Sep 17 2021

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 3,562 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 24.4% quarter-over-quarter in 2021 Q2.
  • Webflow stores increased 95% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
10
2017 Q2
16
2017 Q3
5
2017 Q4
9
2018 Q1
15
2018 Q2
248
2018 Q3
59
2018 Q4
47
2019 Q1
140
2019 Q2
114
2019 Q3
105
2019 Q4
145
2020 Q1
151
2020 Q2
249
2020 Q3
174
2020 Q4
261
2021 Q1
367
2021 Q2
539
2021 Q3 (to date)
810
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 57.5% of Webflow stores.
  • Facebook is used by 49.3% of Webflow stores.
  • Twitter is used by 19.7% of Webflow stores.
Type
Stores
Instagram
2,047
Facebook
1,756
Twitter
701
YouTube
428
LinkedIn
395
Pinterest
158
Tiktok
55
Facebook Group
42
Snapchat
2

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Webflow stores have an email on their website
  • 33% of Webflow stores provide a phone number on their website
Type
Stores
Email
2,058
Phone
1,189

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 9.9% of Webflow stores sell Food & Drink products.
  • 8.8% of Webflow stores sell Apparel products.
  • 8.2% of Webflow stores sell Home & Garden products.

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 22.5% of Webflow stores are in United States
  • 7.6% of Webflow stores are in United Kingdom
  • 3.6% of Webflow stores are in Canada
  • 3.3% of Webflow stores are in Australia
Country
Stores
127
119
83
55
34

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 0.6% of Webflow stores have 1 - 9 employees.
  • 0.1% of Webflow stores have 10 - 24 employees.
  • 0.1% of Webflow stores have 25 - 49 employees.
Employees
Stores
1 - 9
21
10 - 24
5
25 - 49
4
50 - 99
1

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 12.2% of Webflow stores sell 1 - 9 different products.
  • 4.7% of Webflow stores sell 10 - 24 different products.
  • 3.2% of Webflow stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
433
10 - 24
167
25 - 49
114
50 - 99
20
100 - 249
65
250 - 999
20
1000 - 4999
4
5000 - 9999
1

Top Technologies on Webflow Stores

We're tracking 87 different technologies that have 15,640 collective installs on Webflow stores.

  • Apple Pay is used by 93.3% of Webflow stores.
  • Cloudfront CDN is used by 86.8% of Webflow stores.
  • Google Tag Manager is used by 56.4% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Technology
Stores
3,322
1,990
269
188

Top Shipping Carriers Used By Webflow Stores

  • UPS is used by 2.3% of Webflow stores.
  • USPS is used by 2.0% of Webflow stores.
  • Fedex is used by 1.6% of Webflow stores.

Here are the top 9 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
UPS
82
USPS
70
Fedex
58
Australia Post
12
Canada Post
10
New Zealean Post
3
Royal Mail
3
PostNord
2
La Poste
1

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 56.8% of Webflow stores have a .com domain.
  • 8.8% of Webflow stores have a .io domain.
  • 4.8% of Webflow stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,022
.io
312
.co.uk
170
.org
104
.com.au
88
.co
67
.ch
62
.de
54
.ca
49
.shop
38

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
The Futur
thefutur.com
6,890
2017/01/27
the concept wardrobe
theconceptwardrobe.com
11,754
2019/05/10
Flowbase
www.flowbase.co
12,558
2019/01/11
Disinfect & Fog
www.disinfectandfog.com
13,529
2020/05/01
Gelato Messina
gelatomessina.com
14,219
2018/08/24

New Webflow Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
KARRIEREGURU
www.der-karriereguru.de
244,231
2021/09/17
Digital Dollar Store
www.digital-dollar.store
299,427
2021/09/17
Christie's Shop
shop.christies.com
1,905,595
2021/09/17
FieldPulse Merch Shop
shop.fieldpulse.com
1,916,045
2021/09/17
shop.roadstr.io
shop.roadstr.io
1,941,132
2021/09/17

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 57 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Falcon Rods
www.falconrods.com
197,531
Shopify
2021/08/21
Innofoods
www.innofoods.ca
218,628
Shopify
2021/09/09
Big BLU Hammer
www.bigbluhammer.com
221,992
OpenCart
2021/08/17
REIDEA
www.ireidea.com
242,418
WooCommerce
2021/08/02
Toitoi
www.toitoi.nz
295,906
WooCommerce
2021/09/09

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 31 merchants to competitive platforms.

Platform
Stores
15
1

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Nalenayurveda
www.nalenayurveda.com
41,864
Shopify
2021/07/09
Ross Creations
rosscreations.com
88,158
Custom Cart
2021/08/10
Ross Creations
www.vlogcreations.com
91,779
Custom Cart
2021/08/17
www.nationalsafetyproducts.com.au
www.nationalsafetyproducts.com.au
101,517
WooCommerce
2021/09/01
Infusionismo
www.infusionismo.com
274,253
Custom Cart
2021/09/01

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Webflow stores, create a free account and have a look for yourself.