The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added e-commerce functionality in February 2019.

Quarterly Growth

At present, there are 1,358 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

Quarter
New Active Stores
2017 Q1
5
2017 Q2
8
2017 Q3
6
2017 Q4
10
2018 Q1
10
2018 Q2
154
2018 Q3
58
2018 Q4
37
2019 Q1
104
2019 Q2
110
2019 Q3
104
2019 Q4
125
2020 Q1
148
2020 Q2
256
2020 Q3
148
2020 Q4 (to date)
12
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

Name
Domain
Rank
Created
Eliqs
9,117
2020/04/03
Gelato Messina
10,562
2020/08/07
TalktoCanada.com
10,564
2016/12/30
the concept wardrobe
11,706
2019/05/10
The Dockyard Social
15,708
2018/06/15

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Name
Domain
Rank
Created
Cosasco
132,213
2020/10/16
Rebecca Rose Beauty
701,880
2020/10/16
Inspira Futures
1,246,511
2020/10/16
PilotAware
153,159
2020/10/09
Paint and Sip Live
1,267,577
2020/10/09

Platform Wins

Over the last 90 days, Webflow has taken 68 merchants from competitive platforms.

Platform
Stores
44
12

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
KN Nutrition
97,894
WooCommerce
2020/09/08
Absolution Brewing Company
105,501
Wix
2020/10/07
www.veteranscbdoil.com
186,855
WooCommerce
2020/08/26
Purpose Craft
188,248
Shopify
2020/07/28
My Sprightly
195,223
Shopify
2020/07/28

Platform Losses

Over the last 90 days, Webflow has lost 18 merchants to competitive platforms.

Platform
Stores
2
1

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Bino® Official Store
48,245
WooCommerce
2020/09/11
Marcus Wong
145,784
Squarespace
2020/08/27
RSG RESURGENCE®
218,196
Shopify
2020/08/04
Jimmyswb
297,945
Wix
2020/09/18
smittenforkitten.com
816,056
WooCommerce
2020/08/27

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

Country
Stores
None
499
65
28
22
14

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
838
61%
Email
769
56%
Facebook
745
54%
Phone
475
34%
YouTube
144
10%
LinkedIn
124
9%
Twitter
93
6%
Pinterest
81
5%
Tiktok
3
0%
Snapchat
1
0%

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 43 different technologies that have 2,528 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
762
.io
128
.co.uk
65
.com.au
41
.org
37
.co
36
.ca
26
.ch
26
.de
22
.net
17

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.