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The State of Webflow in 2022

Updated Dec 2 2022

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 7,847 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 18.1% quarter-over-quarter in 2022 Q3.
  • Webflow stores increased 79% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
15
2017 Q2
22
2017 Q3
9
2017 Q4
9
2018 Q1
23
2018 Q2
289
2018 Q3
75
2018 Q4
59
2019 Q1
178
2019 Q2
116
2019 Q3
108
2019 Q4
139
2020 Q1
153
2020 Q2
240
2020 Q3
174
2020 Q4
270
2021 Q1
322
2021 Q2
466
2021 Q3
1,144
2021 Q4
323
2022 Q1
652
2022 Q2
1,058
2022 Q3
1,085
2022 Q4 (to date)
775
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 56.0% of Webflow stores.
  • Facebook is used by 42.3% of Webflow stores.
  • Twitter is used by 18.2% of Webflow stores.
Type
Stores
Instagram
4,392
Facebook
3,322
Twitter
1,427
LinkedIn
1,099
YouTube
944
Tiktok
327
Pinterest
254
Facebook Group
78
Yelp
31
Snapchat
5

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 61% of Webflow stores have an email on their website
  • 39% of Webflow stores provide a phone number on their website
Type
Stores
Email
4,808
Phone
3,069

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 8.6% of Webflow stores sell Business & Industrial products.
  • 8.2% of Webflow stores sell Internet products.
  • 7.6% of Webflow stores sell Food & Drink products.

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 58.2% of Webflow stores are in United States
  • 8.8% of Webflow stores are in United Kingdom
  • 4.2% of Webflow stores are in Canada
  • 3.8% of Webflow stores are in Australia
Country
Stores
332
297
187
146
69

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 7.3% of Webflow stores have 10 - 24 employees.
  • 0.9% of Webflow stores have 1 - 9 employees.
  • 0.1% of Webflow stores have 25 - 49 employees.
Employees
Stores
1 - 9
67
10 - 24
575
25 - 49
11
50 - 99
8
100 - 249
6
250 - 999
5
1000 - 4999
3

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 59.1% of Webflow stores sell 1 - 9 different products.
  • 11.6% of Webflow stores sell 10 - 24 different products.
  • 6.0% of Webflow stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
4,635
10 - 24
908
25 - 49
474
50 - 99
97
100 - 249
336
250 - 999
72
1000 - 4999
10
10000 - 24999
1
100000 - 249999
66
250000+
379

Top Technologies on Webflow Stores

We're tracking 139 different technologies that have 38,599 collective installs on Webflow stores.

  • Apple Pay is used by 93.7% of Webflow stores.
  • Cloudfront CDN is used by 86.2% of Webflow stores.
  • Google Tag Manager is used by 52.6% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top Shipping Carriers Used By Webflow Stores

  • USPS is used by 1.8% of Webflow stores.
  • UPS is used by 1.6% of Webflow stores.
  • Fedex is used by 1.1% of Webflow stores.

Here are the top 10 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
USPS
141
UPS
126
Fedex
84
Royal Mail
71
Australia Post
33
Canada Post
21
Correos
6
PostNord
5
New Zealean Post
4
La Poste
3

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 57.9% of Webflow stores have a .com domain.
  • 8.6% of Webflow stores have a .io domain.
  • 4.0% of Webflow stores have a .co.uk domain.
Top-level Domain
Stores
.com
4,544
.io
673
.co.uk
316
.org
237
.co
188
.com.au
155
.ch
124
.de
124
.ca
123
.fr
83

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
the concept wardrobe
9,208
2019/05/10
Audiomeans
9,256
2021/03/05
walmart.com/live
15,031
2021/07/09
Gelato Messina
17,191
2018/08/24
DrawKit
18,006
2022/03/04

New Webflow Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Elia Donati
3,474,304
2022/12/02
Ally Grace
3,847,002
2022/12/02
Okeifufe 2023
5,675,857
2022/12/02
Guild of Gentlemen
5,809,681
2022/12/02
Leah Smith
6,132,856
2022/12/02

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 94 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Spira
237,070
Shopify
2022/11/19
Opus
250,397
Shopify
2022/10/13
zai.ch
280,327
WooCommerce
2022/10/26
www.brave.coop
280,537
Squarespace
2022/10/10
Serendipitous Project
497,643
Shopify
2022/10/22

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 72 merchants to competitive platforms.

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Monster
27,969
Shopify
2022/10/10
Therma° Cooling Intelligence Platform™
161,384
Custom Cart
2022/11/21
Royal Flooring
254,679
Shopify
2022/10/31
Norrøna Massasjebad
270,911
Shopify
2022/09/12
Deltaboard
611,780
Shopify
2022/10/16

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.