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The State of Webflow in 2025

Updated Jun 27 2025

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 15,214 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 2.5% quarter-over-quarter in 2025 Q1.
  • Webflow stores increased 19% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q2
987
2020 Q3
1,337
2020 Q4
1,598
2021 Q1
2,001
2021 Q2
2,688
2021 Q3
3,592
2021 Q4
4,794
2022 Q1
5,689
2022 Q2
6,676
2022 Q3
7,329
2022 Q4
8,012
2023 Q1
8,741
2023 Q2
9,943
2023 Q3
10,816
2023 Q4
11,950
2024 Q1
12,423
2024 Q2
13,676
2024 Q3
14,756
2024 Q4
14,441
2025 Q1
14,841
2025 Q2 (to date)
15,214
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Webflow store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.9% of Webflow stores.
  • Facebook is used by 30.0% of Webflow stores.
  • LinkedIn is used by 15.9% of Webflow stores.
Type
Stores
Instagram
7,290
Facebook
4,562
LinkedIn
2,413
Twitter
2,001
YouTube
1,890
Tiktok
765
Pinterest
322
WhatsApp
236
Facebook Group
95
Soundcloud
86
Yelp
51
Applemusic
44
Discord
13

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Webflow stores have an email on their website
  • 40% of Webflow stores provide a phone number on their website
Type
Stores
Email
8,783
Phone
6,026

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 16.6% of Webflow stores sell Internet products.
  • 16.3% of Webflow stores sell Business & Industrial products.
  • 9.1% of Webflow stores sell Computers products.
InternetBusiness & IndustrialComputersFood & DrinkArts & EntertainmentHome & GardenBeauty & FitnessPeople & SocietyHealthApparelSportsJobs & EducationFinanceAutos & VehiclesTravel

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 62.9% of Webflow stores are in United States
  • 5.9% of Webflow stores are in United Kingdom
  • 3.6% of Webflow stores are in Canada
  • 3.4% of Webflow stores are in Australia
Country
Stores
542
516
342
279
104
United StatesUnited KingdomCanadaAustraliaGermanyFranceSwitzerland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 98.2% of Webflow stores have Unknown employees.
  • 0.8% of Webflow stores have 1 - 9 employees.
  • 0.4% of Webflow stores have 10 - 24 employees.
Employees
Stores
Unknown
14,945
1 - 9
123
10 - 24
64
25 - 49
30
50 - 99
16
100 - 249
15
250 - 999
12
1000 - 4999
7
5000+
2
Unknown

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 52.5% of Webflow stores sell 1 - 9 different products.
  • 4.2% of Webflow stores sell 10 - 24 different products.
  • 3.6% of Webflow stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
7,980
10 - 24
643
25 - 49
549
50 - 99
120
100 - 249
309
250 - 999
145
1000 - 4999
47
25000 - 99999
61
100000 - 249999
59
250000+
319
1 - 910 - 2425 - 49100 - 249250000+

Top Technologies on Webflow Stores

We're tracking 244 different technologies that have 96,304 collective installs on Webflow stores.

  • Cloudflare is used by 95.9% of Webflow stores.
  • Apple Pay is used by 91.8% of Webflow stores.
  • Cloudfront CDN is used by 72.1% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Technology
Stores
14,597
13,970
5,074

Top Shipping Carriers Used By Webflow Stores

  • UPS is used by 1.2% of Webflow stores.
  • USPS is used by 1.0% of Webflow stores.
  • Fedex is used by 0.7% of Webflow stores.

Here are the top 10 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
UPS
179
USPS
153
Fedex
107
Royal Mail
84
Australia Post
46
Canada Post
20
Correos
8
Purolator
5
La Poste
4
DHL
4

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 45.0% of Webflow stores have a .com domain.
  • 22.5% of Webflow stores have a .io domain.
  • 2.8% of Webflow stores have a .org domain.
Top-level Domain
Stores
.com
6,839
.io
3,416
.org
420
.co.uk
391
.com.au
335
.co
318
.de
293
.ca
260
.fr
204
.ch
183
.com.io.org.co.uk.com.au.co.de.ca.fr

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
Evite
1,375
2016/12/30
Wooting keyboards
3,770
2018/09/28
Sawyer
5,195
2021/03/26
Kin Fertility
7,214
2020/08/14
the concept wardrobe
7,927
2019/05/10

New Webflow Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
to Wonderkind & CO.
1,786,288
2025/06/27
Blue Fish Collective
2,072,166
2025/06/27
www.thebarbershop.ink
2,424,031
2025/06/27
SPARS
2,625,081
2025/06/27
Shalabi Law
2,849,157
2025/06/27

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 121 merchants from competitive ecommerce platforms.

WooCommerceShopifySquarespaceWixCustom CartBig CartelGoDaddy Online Store

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cellar Beast Winehouse
45,757
Custom Cart
2025/04/06
Mountain Crust Pizza
100,722
WooCommerce
2025/06/17
Maximum Fencing Club
241,220
WooCommerce
2025/06/01
TruVision Eye Care
244,602
WooCommerce
2025/06/13
Webflow HTML Website Template
266,558
Shopify
2025/06/16

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 92 merchants to competitive platforms.

ShopifyCustom CartWooCommerceWixSquare OnlineSnipcart

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
GREEN CRUSH
136,017
Shopify
2025/06/22
Juno Bio
218,647
Shopify
2025/04/27
Sicilian Ice Cream
293,333
Custom Cart
2025/06/22
Sturdy Cycles
349,955
Shopify
2025/04/05
Play Beauty Supply
560,869
Square Online
2025/04/20

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.