The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added e-commerce functionality in February 2019.

Quarterly Growth

At present, there are 1,161 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

Quarter
New Active Stores
2017 Q1
6
2017 Q2
6
2017 Q3
4
2017 Q4
8
2018 Q1
11
2018 Q2
124
2018 Q3
52
2018 Q4
36
2019 Q1
99
2019 Q2
106
2019 Q3
104
2019 Q4
121
2020 Q1
128
2020 Q2
238
2020 Q3 (to date)
59
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

Name
Domain
Rank
Created
Laurel & Wolf
10,790
2020/03/13
TalktoCanada.com
10,889
2016/12/30
Eliqs
12,694
2020/04/03
Bell Ventures
19,621
2019/09/20
Bend Goods
23,491
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Name
Domain
Rank
Created
www.wg-plc.com
110,636
2020/07/24
www.bluesparrowpilates.com
118,483
2020/07/24
www.bigsecret.com
176,898
2020/07/24
www.phenyx.co
605,655
2020/07/24
www.u3explore.com
1,086,730
2020/07/24

Platform Wins

Over the last 90 days, Webflow has taken 52 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Lilia
27,548
Squarespace
2020/06/21
theconceptwardrobe.com
59,282
WooCommerce
2020/06/27
www.findyouressential.com
117,410
Shopify
2020/06/07
www.purposecraft.com
190,993
Shopify
2020/07/28
www.wilstudios.com
331,361
Wix
2020/07/04

Platform Losses

Over the last 90 days, Webflow has lost 9 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
livesyzygy.com
62,767
WooCommerce
2020/06/11
www.mauicbd.com
848,556
WooCommerce
2020/07/10
Hetkinen
931,215
Shopify
2020/06/28
The Succulent City
985,549
Shopify
2020/07/19
GÂTO
1,412,043
Shopify
2020/06/18

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

Country
Stores
None
418
51
25
18
13

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
722
62%
Email
655
56%
Facebook
629
54%
Phone
408
35%
Twitter
179
15%
YouTube
117
10%
LinkedIn
100
8%
Pinterest
71
6%
Tiktok
2
0%
Snapchat
1
0%

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 45 different technologies that have 2,153 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
655
.io
100
.co.uk
54
.co
35
.com.au
32
.org
29
.ch
22
.ca
21
.de
17
.net
14

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.