The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added e-commerce functionality in February 2019.

Quarterly Growth

At present, there are 1,678 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

Quarter
New Active Stores
2017 Q1
8
2017 Q2
12
2017 Q3
5
2017 Q4
9
2018 Q1
13
2018 Q2
196
2018 Q3
59
2018 Q4
39
2019 Q1
120
2019 Q2
107
2019 Q3
105
2019 Q4
141
2020 Q1
149
2020 Q2
258
2020 Q3
180
2020 Q4
194
2021 Q1 (to date)
8
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

Name
Domain
Rank
Created
The Futur
2,233
2020/01/10
Flowbase
3,602
2019/01/11
jumpto365
7,388
2020/12/11
Gelato Messina
10,684
2020/08/07
Eliqs
12,604
2020/04/03

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Name
Domain
Rank
Created
Modern Jewels & Watches
2,397,890
2021/01/22
Wiedoeft Rosin
2,487,399
2021/01/22
www.skillsofthemodernage.com.au
167,679
2021/01/15
Worthy Jams
3,414,489
2021/01/15
www.runlikeagirlaustralia.com.au
4,222,175
2021/01/15

Platform Wins

Over the last 90 days, Webflow has taken 32 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
TYLT
14,078
Magento
2020/11/21
Dr. Emil Nutrition
36,134
Shopify
2020/12/07
www.mastermindevent.com
103,689
Shopify
2020/11/05
Sustalytics
130,271
WooCommerce
2020/12/16
Infuzed Brands
211,246
Shopify
2020/12/30

Platform Losses

Over the last 90 days, Webflow has lost 18 merchants to competitive platforms.

Platform
Stores
12
4

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Rightangled
147,088
Shopify
2020/11/06
www.mchair.com
163,002
Shopify
2020/12/22
Brickell Bikes
189,723
Shopify
2020/12/18
Lyons Hill Farm
220,020
Shopify
2020/11/08
Light the Hoan
369,425
WooCommerce
2020/12/03

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

Country
Stores
None
645
74
43
24

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
1,021
60%
Email
950
56%
Facebook
915
54%
Phone
595
35%
YouTube
198
11%
LinkedIn
176
10%
Pinterest
98
5%
Twitter
71
4%
Tiktok
6
0%
Snapchat
2
0%

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 50 different technologies that have 3,011 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
929
.io
191
.co.uk
79
.org
48
.com.au
47
.co
41
.de
33
.ca
30
.ch
28
.net
17

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.