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The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

Quarterly Growth

At present, there are 1,988 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

Quarter
New Active Stores
2017 Q1
11
2017 Q2
13
2017 Q3
5
2017 Q4
10
2018 Q1
14
2018 Q2
203
2018 Q3
59
2018 Q4
48
2019 Q1
121
2019 Q2
111
2019 Q3
110
2019 Q4
142
2020 Q1
144
2020 Q2
246
2020 Q3
164
2020 Q4
226
2021 Q1
275
2021 Q2 (to date)
9
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

Name
Domain
Rank
Created
jumpto365
2,034
2020/12/11
The Futur
2,257
2017/01/27
Flowbase
3,000
2019/01/11
Coglode
4,747
2021/02/19
the concept wardrobe
10,706
2019/05/10

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Name
Domain
Rank
Created
Webflow Ecommerce website template
4,270,659
2021/04/16
Startup Sanctuary
348,991
2021/04/09
Spark Your Resume
1,527,020
2021/04/09
Powerinsole USA
1,901,407
2021/04/09
Berenstargh
1,919,142
2021/04/09

Platform Wins

Over the last 90 days, Webflow has taken 42 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Inner Workout
100,410
WooCommerce
2021/03/27
QUADIO
102,554
Wix
2021/04/17
Tony Boloney's Pizza
107,351
Squarespace
2021/03/09
www.vintagephotolab.com
161,639
WooCommerce
2021/02/25
FightingTownTavern
175,586
WooCommerce
2021/04/02

Platform Losses

Over the last 90 days, Webflow has lost 29 merchants to competitive platforms.

Platform
Stores
18
3

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
UNLTD. Beer
152,547
Shopify
2021/03/25
The Platform.pro
182,083
Shopify
2021/03/10
Stefan Cooke
284,748
Shopify
2021/03/28
Joondalup Music Centre
344,439
Wix
2021/01/26
Aaron's Olympic 4x4
374,994
Shopify
2021/02/17

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

Country
Stores
None
723
94
47
27
22

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
1,231
61%
Email
1,136
57%
Facebook
1,093
54%
Phone
713
35%
Twitter
426
21%
YouTube
254
12%
LinkedIn
215
10%
Pinterest
109
5%
Facebook Group
9
0%
Tiktok
7
0%

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 65 different technologies that have 3,769 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,095
.io
228
.co.uk
95
.org
61
.com.au
57
.co
44
.ca
37
.de
37
.ch
32
.net
21

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.