The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added e-commerce functionality in February 2019.

Quarterly Growth

At present, there are 1,678 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Platform Wins

Over the last 90 days, Webflow has taken 32 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Platform Losses

Over the last 90 days, Webflow has lost 18 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 50 different technologies that have 3,011 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.