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The State of Webflow

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

Quarterly Growth

At present, there are 2,622 live stores running on the Webflow platform.

Here is the quarter-over-quarter growth of stores running Webflow.

Quarter
New Active Stores
2017 Q1
10
2017 Q2
13
2017 Q3
4
2017 Q4
12
2018 Q1
16
2018 Q2
231
2018 Q3
67
2018 Q4
47
2019 Q1
141
2019 Q2
114
2019 Q3
107
2019 Q4
156
2020 Q1
154
2020 Q2
255
2020 Q3
174
2020 Q4
265
2021 Q1
361
2021 Q2 (to date)
410
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Webflow, ordered by worldwide store rank.

Name
Domain
Rank
Created
The Futur
2,895
2017/01/27
the concept wardrobe
8,913
2019/05/10
Disinfect & Fog
9,710
2020/05/01
Flowbase
9,801
2019/01/11
Coglode
11,460
2021/02/19

New Stores

Here are the 5 highest-ranked new stores that are running Webflow.

Name
Domain
Rank
Created
CTS90
64,120
2021/06/18
Acta Solutions
228,358
2021/06/18
Home
253,173
2021/06/18
Prive
273,731
2021/06/18
SONR
294,896
2021/06/18

Platform Wins

Over the last 90 days, Webflow has taken 125 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
SolaWave
62,618
Shopify
2021/05/10
Webflow Ecommerce website template
120,922
Wix
2021/05/22
Body By Ciara
127,565
WooCommerce
2021/04/04
QUADIO
143,776
Wix
2021/04/17
Inner Workout
146,043
WooCommerce
2021/03/27

Platform Losses

Over the last 90 days, Webflow has lost 15 merchants to competitive platforms.

Platform
Stores
12

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Stefan Cooke
451,821
Shopify
2021/03/28
MAVRK
637,101
Shopify
2021/04/24
UNLTD. Beer
671,029
Shopify
2021/03/25
Home Sweet Home
977,330
Shopify
2021/05/11
ZTOZZ
1,035,980
Shopify
2021/05/04

Category Breakdown

Here are the top 20 industry verticals for stores on Webflow.

Country Breakdown

Webflow is quite popular in the United States.

Country
Stores
None
1,088
109
100
69
38
29

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Webflow.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Email
1,505
57%
Instagram
1,468
55%
Facebook
1,409
53%
Phone
917
34%
Twitter
556
21%
YouTube
321
12%
LinkedIn
296
11%
Pinterest
143
5%
Facebook Group
32
1%
Tiktok
20
0%

Third-Party Technologies

Many Webflow merchants run third-party technologies on their store in addition to apps from the Webflow App Store. We're tracking 80 different technologies that have 10,556 collective installs on Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Technology
Stores
2,410
1,419
203
151
136

Top-level Domain Distribution

Most Webflow stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
1,462
.io
271
.co.uk
122
.org
84
.com.au
74
.co
59
.ca
45
.de
43
.ch
42
.net
24

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.