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The State of Webflow in 2024

Updated Feb 23 2024

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 12,230 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 16.1% quarter-over-quarter in 2023 Q4.
  • Webflow stores increased 93% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q2
987
2020 Q3
1,337
2020 Q4
1,598
2021 Q1
2,001
2021 Q2
2,688
2021 Q3
3,592
2021 Q4
4,794
2022 Q1
5,689
2022 Q2
6,676
2022 Q3
7,329
2022 Q4
8,012
2023 Q1
8,741
2023 Q2
9,943
2023 Q3
10,816
2023 Q4
11,950
2024 Q1 (to date)
12,230
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Webflow store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 52.0% of Webflow stores.
  • Facebook is used by 35.0% of Webflow stores.
  • LinkedIn is used by 15.3% of Webflow stores.
Type
Stores
Instagram
6,357
Facebook
4,283
LinkedIn
1,874
Twitter
1,864
YouTube
1,493
Tiktok
693
Pinterest
314
WhatsApp
146
Facebook Group
87
Yelp
51
Snapchat
12

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Webflow stores have an email on their website
  • 40% of Webflow stores provide a phone number on their website
Type
Stores
Email
7,177
Phone
4,921

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 10.6% of Webflow stores sell Business & Industrial products.
  • 9.8% of Webflow stores sell Internet products.
  • 6.6% of Webflow stores sell Computers products.

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 59.5% of Webflow stores are in United States
  • 6.5% of Webflow stores are in United Kingdom
  • 4.1% of Webflow stores are in Canada
  • 3.9% of Webflow stores are in Australia
Country
Stores
503
477
289
262
92

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 85.5% of Webflow stores have Unknown employees.
  • 13.2% of Webflow stores have 10 - 24 employees.
  • 0.9% of Webflow stores have 1 - 9 employees.
Employees
Stores
Unknown
10,452
1 - 9
113
10 - 24
1,610
25 - 49
19
50 - 99
10
100 - 249
13
250 - 999
4
1000 - 4999
7
5000+
2

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 40.2% of Webflow stores sell 1 - 9 different products.
  • 9.4% of Webflow stores sell 250000+ different products.
  • 9.1% of Webflow stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,920
10 - 24
1,119
25 - 49
610
50 - 99
116
100 - 249
397
250 - 999
105
1000 - 4999
18
25000 - 99999
5
100000 - 249999
67
250000+
1,152

Top Technologies on Webflow Stores

We're tracking 195 different technologies that have 62,908 collective installs on Webflow stores.

  • Apple Pay is used by 93.9% of Webflow stores.
  • Cloudfront CDN is used by 80.7% of Webflow stores.
  • Google Tag Manager is used by 49.5% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Technology
Stores
11,478
4,940
2,404

Top Shipping Carriers Used By Webflow Stores

  • USPS is used by 1.4% of Webflow stores.
  • UPS is used by 1.2% of Webflow stores.
  • Fedex is used by 0.7% of Webflow stores.

Here are the top 10 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
USPS
170
UPS
152
Fedex
87
Royal Mail
78
Australia Post
43
Canada Post
19
La Poste
6
Correos
6
New Zealean Post
3
PostNord
3

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 49.7% of Webflow stores have a .com domain.
  • 14.9% of Webflow stores have a .io domain.
  • 2.9% of Webflow stores have a .co.uk domain.
Top-level Domain
Stores
.com
6,078
.io
1,819
.co.uk
356
.co
333
.org
318
.com.au
292
.de
226
.ca
224
.fr
183
.ch
165

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
the concept wardrobe
2,568
2019/05/10
Kin Fertility
4,597
2020/08/14
Wooting keyboards
4,933
2018/09/28
Tony Boloney's Pizza
7,451
2016/12/30
Skin Software
7,980
2021/08/06

New Webflow Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Your Authentic Personality
1,763,237
2024/02/23
Cricket Spain
2,932,843
2024/02/23
Standout Arts
2,977,282
2024/02/23
Thumeza
3,009,818
2024/02/23
The Naked Vine
3,366,302
2024/02/23

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 119 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Sweetfin
14,043
WooCommerce
2023/12/09
Tiki Lee's Dock Bar
88,446
Custom Cart
2023/12/21
Pillars of the Community
321,427
Ecwid
2024/01/08
www.overlandexperts.com
489,146
WooCommerce
2024/01/24
Pet Love
636,698
Squarespace
2023/12/05

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 81 merchants to competitive platforms.

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.alternativelivingspaces.com
25,597
Custom Cart
2024/02/12
Dr Emil Nutrition
50,818
Shopify
2024/01/01
Wellcore
152,385
Custom Cart
2023/12/18
Atrium Topanga
160,317
Custom Cart
2023/12/18
Michael
183,440
Custom Cart
2024/02/12

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Webflow stores, create a free account and have a look for yourself.