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The State of Webflow in 2022

Updated Jan 21 2022

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 4,959 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 10.0% quarter-over-quarter in 2021 Q4.
  • Webflow stores increased 144% year-over-year in 2021 Q4.
Quarter
New Active Stores
2017 Q1
11
2017 Q2
18
2017 Q3
6
2017 Q4
11
2018 Q1
19
2018 Q2
270
2018 Q3
68
2018 Q4
56
2019 Q1
157
2019 Q2
122
2019 Q3
119
2019 Q4
148
2020 Q1
157
2020 Q2
260
2020 Q3
176
2020 Q4
288
2021 Q1
372
2021 Q2
546
2021 Q3
1,521
2021 Q4
446
2022 Q1 (to date)
71
Cumulative Stores by Quarter

It's hard to know exactly when a Webflow store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 58.7% of Webflow stores.
  • Facebook is used by 47.1% of Webflow stores.
  • Twitter is used by 18.8% of Webflow stores.
Type
Stores
Instagram
2,909
Facebook
2,334
Twitter
931
YouTube
585
LinkedIn
581
Pinterest
187
Tiktok
122
Facebook Group
43
Yelp
23
Snapchat
6

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Webflow stores have an email on their website
  • 34% of Webflow stores provide a phone number on their website
Type
Stores
Email
2,900
Phone
1,666

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 9.2% of Webflow stores sell Food & Drink products.
  • 7.9% of Webflow stores sell Apparel products.
  • 7.4% of Webflow stores sell Home & Garden products.

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 20.5% of Webflow stores are in United States
  • 7.0% of Webflow stores are in United Kingdom
  • 3.4% of Webflow stores are in Canada
  • 3.0% of Webflow stores are in Australia
Country
Stores
169
151
121
87
46

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 0.7% of Webflow stores have 1 - 9 employees.
  • 0.3% of Webflow stores have 10 - 24 employees.
  • 0.2% of Webflow stores have 25 - 49 employees.
Employees
Stores
1 - 9
36
10 - 24
15
25 - 49
8
50 - 99
2
100 - 249
4
250 - 999
2

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 11.4% of Webflow stores sell 1 - 9 different products.
  • 4.4% of Webflow stores sell 10 - 24 different products.
  • 2.9% of Webflow stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
566
10 - 24
220
25 - 49
143
50 - 99
27
100 - 249
83
250 - 999
22
1000 - 4999
6

Top Technologies on Webflow Stores

We're tracking 104 different technologies that have 21,394 collective installs on Webflow stores.

  • Apple Pay is used by 93.6% of Webflow stores.
  • Cloudfront CDN is used by 88.0% of Webflow stores.
  • Google Tag Manager is used by 55.6% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Technology
Stores
4,644
2,749
361
259

Top Shipping Carriers Used By Webflow Stores

  • UPS is used by 2.2% of Webflow stores.
  • USPS is used by 2.1% of Webflow stores.
  • Fedex is used by 1.4% of Webflow stores.

Here are the top 10 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
UPS
107
USPS
104
Fedex
67
Royal Mail
60
Australia Post
21
Canada Post
17
New Zealean Post
3
DHL
2
GLS Parcel
1
PostNord
1

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 58.6% of Webflow stores have a .com domain.
  • 7.4% of Webflow stores have a .io domain.
  • 4.7% of Webflow stores have a .co.uk domain.
Top-level Domain
Stores
.com
2,908
.io
369
.co.uk
232
.org
130
.com.au
120
.co
97
.ch
84
.de
76
.ca
74
.net
54

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
The Futur
9,690
2017/01/27
walmart.com/live
11,076
2021/07/09
Lemon Cash
13,449
2021/04/16
Wonsulting
13,652
2019/02/08
Gelato Messina
14,068
2018/08/24

New Webflow Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Black Excellence Token
2,973,817
2022/01/21
Webflow HTML website template
3,081,598
2022/01/21
Artefacture
3,211,896
2022/01/21
R3 Cad Studio
6,894,988
2022/01/21
DiscoArcade
7,048,614
2022/01/21

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 118 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Dat Bike
152,306
Shopify
2021/11/27
KARO
218,625
Wix
2021/10/28
MedicAir
245,556
Custom Cart
2022/01/11
Espresso Mushroom Company
251,794
Shopify
2021/11/09
Service Advisor Training Consultant
271,569
WooCommerce
2021/12/23

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 41 merchants to competitive platforms.

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Infusionismo
63,158
Custom Cart
2022/01/10
Eliqs Beverages
127,111
Shopify
2022/01/16
Locale
242,666
Custom Cart
2022/01/03
Bluestein
252,418
Shopify
2021/12/07
www.hans-bakery.com
328,288
Custom Cart
2021/11/09

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Webflow stores, create a free account and have a look for yourself.