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The State of Webflow in 2025

Updated May 9 2025

Launched in 2013, Webflow is a modern website builder that allows people to easily create visually compelling websites using an online visual editor. Webflow added ecommerce functionality in February 2019.

In this report, we'll cover the following essential statistics on Webflow usage.

Download a complete list of Webflow stores with a paid account.
Create a free account to get a feel for the data we provide.

Webflow Growth

At present, there are 15,033 live stores running on the Webflow platform.

Here is the historical growth of stores running Webflow.

  • Webflow stores increased 1.3% quarter-over-quarter in 2025 Q1.
  • Webflow stores increased 19% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q2
987
2020 Q3
1,337
2020 Q4
1,598
2021 Q1
2,001
2021 Q2
2,688
2021 Q3
3,592
2021 Q4
4,794
2022 Q1
5,689
2022 Q2
6,676
2022 Q3
7,329
2022 Q4
8,012
2023 Q1
8,741
2023 Q2
9,943
2023 Q3
10,816
2023 Q4
11,950
2024 Q1
12,423
2024 Q2
13,676
2024 Q3
14,756
2024 Q4
14,441
2025 Q1
14,841
2025 Q2 (to date)
15,033
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Webflow store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Webflow Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.1% of Webflow stores.
  • Facebook is used by 30.2% of Webflow stores.
  • LinkedIn is used by 15.7% of Webflow stores.
Type
Stores
Instagram
7,233
Facebook
4,547
LinkedIn
2,367
Twitter
2,014
YouTube
1,870
Tiktok
742
Pinterest
315
WhatsApp
236
Facebook Group
98
Yelp
49
Snapchat
14

Contact Information On Webflow Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Webflow stores have an email on their website
  • 40% of Webflow stores provide a phone number on their website
Type
Stores
Email
8,663
Phone
5,940

Top Categories For Webflow Stores

Here is the breakdown of industry verticals for stores on Webflow.

  • 14.5% of Webflow stores sell Internet products.
  • 13.1% of Webflow stores sell Business & Industrial products.
  • 8.2% of Webflow stores sell Computers products.
InternetBusiness & IndustrialComputersFood & DrinkHome & GardenArts & EntertainmentBeauty & FitnessPeople & SocietyHealthApparelSportsJobs & EducationFinanceAutos & VehiclesScience

Top Countries For Webflow Stores

Here are the top countries for stores using Webflow.

  • 62.6% of Webflow stores are in United States
  • 6.0% of Webflow stores are in United Kingdom
  • 3.6% of Webflow stores are in Canada
  • 3.5% of Webflow stores are in Australia
Country
Stores
535
525
340
278
107
United StatesUnited KingdomCanadaAustraliaGermanyFranceSwitzerland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webflow Stores

Here is the breakdown of Webflow stores by the number of employees.

  • 98.2% of Webflow stores have Unknown employees.
  • 0.8% of Webflow stores have 1 - 9 employees.
  • 0.5% of Webflow stores have 10 - 24 employees.
Employees
Stores
Unknown
14,766
1 - 9
116
10 - 24
69
25 - 49
31
50 - 99
15
100 - 249
15
250 - 999
13
1000 - 4999
6
5000+
2
Unknown

Number Of Products Sold For Webflow Stores

Here is the breakdown of Webflow stores by the number of products that they sell.

  • 55.5% of Webflow stores sell 1 - 9 different products.
  • 4.4% of Webflow stores sell 10 - 24 different products.
  • 3.7% of Webflow stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,344
10 - 24
658
25 - 49
563
50 - 99
122
100 - 249
304
250 - 999
131
1000 - 4999
31
5000 - 9999
4
10000 - 24999
6
25000 - 99999
7
1 - 910 - 2425 - 49100 - 249

Top Technologies on Webflow Stores

We're tracking 247 different technologies that have 91,041 collective installs on Webflow stores.

  • Cloudflare is used by 96.0% of Webflow stores.
  • Apple Pay is used by 92.0% of Webflow stores.
  • Cloudfront CDN is used by 73.2% of Webflow stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webflow stores.

Technology
Stores
14,428
13,826
5,087

Top Shipping Carriers Used By Webflow Stores

  • UPS is used by 1.2% of Webflow stores.
  • USPS is used by 1.1% of Webflow stores.
  • Fedex is used by 0.7% of Webflow stores.

Here are the top 10 shipping carriers across all Webflow stores.

Shipping Carrier
Stores
UPS
180
USPS
165
Fedex
104
Royal Mail
85
Australia Post
44
Canada Post
20
Correos
9
New Zealean Post
5
Purolator
4
La Poste
4

Webflow Store Top-level Domain Distribution

.com is the most popular top-level domain for Webflow stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 44.9% of Webflow stores have a .com domain.
  • 22.4% of Webflow stores have a .io domain.
  • 2.8% of Webflow stores have a .org domain.
Top-level Domain
Stores
.com
6,747
.io
3,369
.org
416
.co.uk
392
.com.au
340
.co
322
.de
283
.ca
245
.fr
204
.ch
180
.com.io.org.co.uk.com.au.co.de.ca.fr

Top Webflow Stores

Here are the top stores, powered by Webflow, ordered by store rank.

Name
Domain
Rank
Created
Evite
1,237
2016/12/30
Wooting keyboards
2,706
2018/09/28
Sawyer
5,972
2021/03/26
Kin Fertility
7,305
2020/08/14
the concept wardrobe
7,877
2019/05/10

New Webflow Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Huberbaum
930,547
2025/05/09
ZETUN
1,556,450
2025/05/09
www.rre-electrical.co.uk
1,953,120
2025/05/09
Black Men Teach
2,107,473
2025/05/09
Perfectanino
2,519,240
2025/05/09

Stores Switching to Webflow From Other Platforms

Over the last 90 days, Webflow has taken 96 merchants from competitive ecommerce platforms.

ShopifyWooCommerceSquarespaceCustom CartWixEcwid

Here are the top stores that have switched to Webflow from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cellar Beast Winehouse
52,417
Custom Cart
2025/04/06
National Flooring Products |
213,015
Wix
2025/03/14
Spike Print Studio
220,638
WooCommerce
2025/04/04
Dr. Stacey Folk
293,056
WooCommerce
2025/02/24
SA Wellness Centre
442,560
WooCommerce
2025/02/28

Stores Switching from Webflow To Other Platforms

Over the last 90 days, Webflow has lost 93 merchants to competitive platforms.

ShopifyCustom CartWooCommerceWixSnipcartSquare Online

Here are the top Webflow stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Kinkaider Brewing
78,067
Wix
2025/02/27
Edovo
83,590
Custom Cart
2025/03/24
Juno Bio
201,220
Shopify
2025/04/27
Nightjar Coffee Roasters
305,255
Shopify
2025/03/09
MomBod
306,003
Shopify
2025/03/03

Get more insights on Webflow stores

Our search interface is easy to use and helps you find the Webflow stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Webflow stores, create a free account and have a look for yourself.