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The State of Squarespace

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

Quarterly Growth

At present, there are 67,349 live stores running on the Squarespace platform.

Here is the quarter-over-quarter growth of stores running Squarespace.

Quarter
New Active Stores
2017 Q1
848
2017 Q2
1,928
2017 Q3
799
2017 Q4
669
2018 Q1
1,678
2018 Q2
18,751
2018 Q3
3,344
2018 Q4
2,522
2019 Q1
3,546
2019 Q2
2,905
2019 Q3
3,228
2019 Q4
2,753
2020 Q1
2,785
2020 Q2
3,490
2020 Q3
2,204
2020 Q4
3,251
2021 Q1
4,998
2021 Q2 (to date)
96
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Squarespace, ordered by worldwide store rank.

Name
Domain
Rank
Created
Neverware
94
2016/12/30
Classkick
183
2018/06/08
Insteon
372
2016/12/30
Keeping My Kiddo Busy
550
2020/08/07
Stormboard
1,001
2020/03/20

New Stores

Here are the 5 highest-ranked new stores that are running Squarespace.

Name
Domain
Rank
Created
PACKING
1,283,634
2021/04/16
ClarizeYale R
1,298,835
2021/04/16
cakesandpipersbakery.squarespace.com
1,915,022
2021/04/16
Ladan Beverly Hills
2,191,404
2021/04/16
www.sjaelogsans.dk
2,350,691
2021/04/16

Platform Wins

Over the last 90 days, Squarespace has taken 1,013 merchants from competitive platforms.

Platform
Stores
309
215
36

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
KOYA
5,818
WooCommerce
2021/02/12
Athletic Gaines
38,943
Shopify
2021/04/04
www.studioplug.net
90,780
WooCommerce
2021/03/21
Studio Blue
91,889
WooCommerce
2021/02/04
www.scottishmusiccentre.com
92,820
WooCommerce
2021/04/09

Platform Losses

Over the last 90 days, Squarespace has lost 435 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Sunday Forever
9,562
Shopify
2021/02/22
Ello
9,788
Shopify
2021/01/22
HAYPIGS
19,606
Shopify
2021/04/09
DrSmood
22,073
Shopify
2021/02/17
Inclusivi-tee
27,382
Shopify
2021/02/24

Category Breakdown

Here are the top 20 industry verticals for stores on Squarespace.

Country Breakdown

Squarespace is quite popular in the United States.

Country
Stores
31,388
None
20,943
3,139
3,036
387
322
294
202

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Squarespace.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
51,311
76%
Email
43,173
64%
Facebook
42,158
62%
Phone
24,796
36%
Twitter
16,385
24%
Pinterest
9,811
14%
YouTube
7,525
11%
LinkedIn
3,034
4%
Facebook Group
630
0%
Tiktok
330
0%

Third-Party Technologies

Many Squarespace merchants run third-party technologies on their store in addition to apps from the Squarespace App Store. We're tracking 132 different technologies that have 129,013 collective installs on Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
66,281
3,651
2,254
1,368

Top-level Domain Distribution

Most Squarespace stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
52,879
.org
2,766
.co.uk
2,384
.com.au
1,959
.co
1,143
.net
1,080
.ca
1,031
.co.nz
332
.us
195
.ie
165

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.