The State of Squarespace

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace e-commerce features.

Quarterly Growth

At present, there are 30,550 live stores running on the Squarespace platform.

Here is the quarter-over-quarter growth of stores running Squarespace.

Quarter
New Active Stores
2017 Q1
391
2017 Q2
718
2017 Q3
322
2017 Q4
304
2018 Q1
800
2018 Q2
7,751
2018 Q3
1,892
2018 Q4
1,197
2019 Q1
1,991
2019 Q2
1,356
2019 Q3
1,476
2019 Q4
1,349
2020 Q1
1,533
2020 Q2
2,157
2020 Q3
1,642
2020 Q4
1,989
2021 Q1 (to date)
270
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Squarespace, ordered by worldwide store rank.

Name
Domain
Rank
Created
Neverware
101
2020/12/18
Classkick
218
2018/06/08
Blink for Home
827
2016/12/30
HomeCourt
880
2020/08/07
Overland Expo®
926
2019/01/04

New Stores

Here are the 5 highest-ranked new stores that are running Squarespace.

Name
Domain
Rank
Created
Marine Megafauna Foundation
70,869
2021/01/15
iConnectivity
94,835
2021/01/15
VOCES8
96,207
2021/01/15
Bent Knee
102,826
2021/01/15
B&K Homepage
102,924
2021/01/15

Platform Wins

Over the last 90 days, Squarespace has taken 865 merchants from competitive platforms.

Platform
Stores
336
190
4
2

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Dr Brownstein’s Holistic Medicine
13,021
WooCommerce
2021/01/10
Lena Danya
32,744
Big Cartel
2021/01/07
Heritage1933
61,344
Shopify
2020/12/23
Gamma Pi Chapter
74,697
Square Online
2020/12/24
Chasereiner.com
90,043
WooCommerce
2021/01/14

Platform Losses

Over the last 90 days, Squarespace has lost 187 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Lumio
7,722
Shopify
2020/11/26
Mt. Mograph
9,399
Shopify
2020/11/26
Wanderlust Creamery
16,690
Shopify
2021/01/09
Kristin Ess Hair
22,896
Shopify
2020/11/26
youthandearth
43,250
Shopify
2020/12/28

Category Breakdown

Here are the top 20 industry verticals for stores on Squarespace.

Country Breakdown

Squarespace is quite popular in the United States.

Country
Stores
23,123
None
3,023
751
685
290
99
91
61

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Squarespace.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
23,263
76%
Email
18,878
61%
Facebook
18,765
61%
Phone
11,554
37%
Pinterest
4,298
14%
YouTube
3,792
12%
Twitter
1,952
6%
LinkedIn
1,748
5%
Snapchat
119
0%
Tiktok
114
0%

Third-Party Technologies

Many Squarespace merchants run third-party technologies on their store in addition to apps from the Squarespace App Store. We're tracking 103 different technologies that have 55,038 collective installs on Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Top-level Domain Distribution

Most Squarespace stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
24,317
.org
1,246
.co.uk
826
.com.au
722
.co
585
.ca
462
.net
459
.co.nz
140
.us
115
.fr
61

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.