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The State of Squarespace in 2026

Updated Aug 7 2026

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 393,300 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 0.4% quarter-over-quarter in 2026 Q2.
  • Squarespace stores increased 12% year-over-year in 2026 Q2.
Quarter
Active Stores
2020 Q2
12,748
2020 Q3
19,573
2020 Q4
28,364
2021 Q1
67,748
2021 Q2
147,737
2021 Q3
129,597
2021 Q4
178,705
2022 Q1
262,757
2022 Q2
258,120
2022 Q3
266,892
2022 Q4
273,831
2023 Q1
279,781
2023 Q2
284,439
2023 Q3
295,071
2023 Q4
299,113
2024 Q1
291,192
2024 Q2
301,494
2024 Q3
314,825
2024 Q4
319,505
2025 Q1
333,111
2025 Q2
348,415
2025 Q3
358,961
2025 Q4
371,812
2026 Q1
412,619
2026 Q2
391,609
2026 Q3 (to date)
393,300
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Squarespace store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 67.7% of Squarespace stores.
  • Facebook is used by 32.2% of Squarespace stores.
  • YouTube is used by 11.2% of Squarespace stores.
Type
Stores
Instagram
266,122
Facebook
126,528
YouTube
43,902
Tiktok
28,087
Twitter
23,287
Pinterest
17,433
LinkedIn
13,282
Facebook Group
3,973
Soundcloud
3,223
Applemusic
2,804
Yelp
2,195
WhatsApp
963
Snapchat
262

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of Squarespace stores have an email on their website
  • 36% of Squarespace stores provide a phone number on their website
Type
Stores
Email
213,073
Phone
140,630

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 16.1% of Squarespace stores sell Arts & Entertainment products.
  • 10.6% of Squarespace stores sell People & Society products.
  • 8.4% of Squarespace stores sell Food & Drink products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 77.8% of Squarespace stores are in United States
  • 6.5% of Squarespace stores are in United Kingdom
  • 4.9% of Squarespace stores are in Australia
  • 3.4% of Squarespace stores are in Canada
Country
Stores
306,072
19,144
13,332
3,338
2,403
2,388
1,625
1,165

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 99.5% of Squarespace stores have Unknown employees.
  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
Employees
Stores
Unknown
391,419
1 - 9
986
10 - 24
362
25 - 49
177
50 - 99
116
100 - 249
121
250 - 999
75
1000 - 4999
29
5000+
15

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 56.1% of Squarespace stores sell 1 - 9 different products.
  • 8.7% of Squarespace stores sell 10 - 24 different products.
  • 5.3% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
220,595
10 - 24
34,048
25 - 49
21,012
50 - 99
3,375
100 - 249
10,741
250 - 999
3,877
1000 - 4999
626
5000 - 9999
50
10000 - 24999
22
100000 - 249999
5

Top Technologies on Squarespace Stores

We're tracking 403 different technologies that have 682,147 collective installs on Squarespace stores.

  • Google Workspace is used by 39.1% of Squarespace stores.
  • Google Adsense is used by 16.9% of Squarespace stores.
  • Google Tag Manager is used by 16.6% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
24,744
21,005

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 2.7% of Squarespace stores.
  • UPS is used by 1.4% of Squarespace stores.
  • Royal Mail is used by 1.0% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,715
UPS
5,459
Royal Mail
3,806
Fedex
3,013
Australia Post
2,217
Canada Post
969
New Zealean Post
147
Correos
134
Purolator
98
DHL
87

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 75.3% of Squarespace stores have a .com domain.
  • 4.9% of Squarespace stores have a .org domain.
  • 3.6% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
296,294
.org
19,196
.co.uk
14,240
.com.au
11,691
.net
7,358
.ca
7,337
.co
4,575
.art
2,320
.de
1,894
.co.nz
1,853

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Armchair Expert
1,035
2018/01/05
Nom Wah
1,369
2021/03/05
Santa Monica Pier
2,374
2020/10/02
House of Yes
3,163
2020/08/14
State Bird Provisions
3,572
2016/12/30

New Squarespace Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Blue Pot Catering
273,513
2026/08/07
45th Street Tattoo
284,509
2026/08/07
Camden County Wildcat Football
413,459
2026/08/07
Simply Pretty Nails
1,132,171
2026/08/07
The Wheel Reads
2,059,924
2026/08/07

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 1,261 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
GARAGE SALE VINTAGE
30,860
Shopify
2026/07/24
AXIS ON HIGH
40,811
Shopify
2026/06/11
Boot Hill Museum
41,787
Square Online
2026/06/10
Downtown Rutland
47,623
Custom Cart
2026/05/25
Bon Vivant Cakes
83,227
Shopify
2026/06/18

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 6,989 merchants to competitive platforms.

Platform
Stores
3,777
1,048
183
117
79
61

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Petersen Automotive Museum
286
Shopify
2026/06/04
Biscuit Love
6,153
Wix
2026/07/20
Ink & Dagger Tattoo
8,712
Shopify
2026/08/08
Purple Pig
20,532
WooCommerce
2026/07/13
Guelaguetza
27,925
Shopify
2026/08/03

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Squarespace stores, create a free account and have a look for yourself.