The State of Squarespace

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace e-commerce features.

Quarterly Growth

At present, there are 14,083 live stores running on the Squarespace platform.

Here is the quarter-over-quarter growth of stores running Squarespace.

Quarter
New Active Stores
2017 Q1
164
2017 Q2
258
2017 Q3
146
2017 Q4
131
2018 Q1
371
2018 Q2
3,134
2018 Q3
1,343
2018 Q4
670
2019 Q1
1,305
2019 Q2
759
2019 Q3
891
2019 Q4
795
2020 Q1
935
2020 Q2
1,414
2020 Q3 (to date)
268
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Squarespace, ordered by worldwide store rank.

Name
Domain
Rank
Created
www.addshoppers.com
206
2016/12/30
Studio McGee
355
2016/12/30
TronWallet
434
2018/06/15
Insteon
892
2016/12/30
Blink Home Security
1,017
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Squarespace.

Name
Domain
Rank
Created
oathclassic.com
84,513
2020/07/31
eno20wines.com
88,089
2020/07/31
www.knoxvillebrew.com
150,114
2020/07/31
www.kannabi.com
190,110
2020/07/31
www.mompopshop.com
299,128
2020/07/31

Platform Wins

Over the last 90 days, Squarespace has taken 930 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
EUCO
11,302
Shopify
2020/06/24
Nomaden Berlin
14,323
Wix
2020/06/13
ACE Comic Con
39,167
Magento
2020/05/26
sumisurabespoke.com
58,895
Wix
2020/05/28
www.caliorexi.com
76,453
Wix
2020/06/04

Platform Losses

Over the last 90 days, Squarespace has lost 64 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Lilia
27,548
Webflow
2020/06/21
Delhi Poetry Slam
28,879
Shopify
2020/06/26
Salt & Honey Market
41,057
Shopify
2020/08/02
NewMade LA
44,789
Shopify
2020/07/09
Sweet Nothings
52,257
Shopify
2020/06/21

Category Breakdown

Here are the top 20 industry verticals for stores on Squarespace.

Country Breakdown

Squarespace is quite popular in the United States.

Country
Stores
None
4,813
650
648
80
61
48

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Squarespace.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
10,568
75%
Facebook
8,269
58%
Email
8,253
58%
Phone
5,117
36%
Twitter
2,643
18%
Pinterest
1,669
11%
YouTube
1,658
11%
LinkedIn
673
4%
Snapchat
59
0%
Tiktok
24
0%

Third-Party Technologies

Many Squarespace merchants run third-party technologies on their store in addition to apps from the Squarespace App Store. We're tracking 67 different technologies that have 9,554 collective installs on Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Top-level Domain Distribution

Most Squarespace stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
11,126
.org
579
.co.uk
406
.com.au
371
.co
230
.ca
220
.net
204
.co.nz
83
.us
57
.de
29

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.