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The State of Squarespace in 2024

Updated Feb 16 2024

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 289,553 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 11.9% quarter-over-quarter in 2023 Q4.
  • Squarespace stores increased 70% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q2
12,748
2020 Q3
19,573
2020 Q4
28,364
2021 Q1
67,748
2021 Q2
147,737
2021 Q3
129,597
2021 Q4
178,705
2022 Q1
262,757
2022 Q2
258,120
2022 Q3
266,892
2022 Q4
273,831
2023 Q1
279,781
2023 Q2
284,439
2023 Q3
295,071
2023 Q4
299,113
2024 Q1 (to date)
289,553
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Squarespace store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 73.2% of Squarespace stores.
  • Facebook is used by 43.4% of Squarespace stores.
  • Twitter is used by 12.9% of Squarespace stores.
Type
Stores
Instagram
212,055
Facebook
125,737
Twitter
37,267
YouTube
33,407
Pinterest
19,272
Tiktok
17,087
LinkedIn
8,764
Facebook Group
3,664
Yelp
2,161
WhatsApp
464
Snapchat
403

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Squarespace stores have an email on their website
  • 31% of Squarespace stores provide a phone number on their website
Type
Stores
Email
161,800
Phone
90,458

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.9% of Squarespace stores sell Arts & Entertainment products.
  • 8.7% of Squarespace stores sell Food & Drink products.
  • 8.2% of Squarespace stores sell People & Society products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 74.5% of Squarespace stores are in United States
  • 7.8% of Squarespace stores are in United Kingdom
  • 5.4% of Squarespace stores are in Australia
  • 4.3% of Squarespace stores are in Canada
Country
Stores
215,854
15,723
12,480
2,790
1,556
1,476
1,306
992

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 99.4% of Squarespace stores have Unknown employees.
  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
Employees
Stores
Unknown
287,790
1 - 9
862
10 - 24
370
25 - 49
182
50 - 99
122
100 - 249
93
250 - 999
78
1000 - 4999
42
5000+
14

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 57.8% of Squarespace stores sell 1 - 9 different products.
  • 8.2% of Squarespace stores sell 10 - 24 different products.
  • 5.0% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
167,223
10 - 24
23,810
25 - 49
14,583
50 - 99
2,337
100 - 249
7,211
250 - 999
2,061
1000 - 4999
205
5000 - 9999
32
10000 - 24999
25
250000+
20

Top Technologies on Squarespace Stores

We're tracking 308 different technologies that have 349,605 collective installs on Squarespace stores.

  • Google Adsense is used by 19.9% of Squarespace stores.
  • Google Tag Manager is used by 19.5% of Squarespace stores.
  • Facebook Pixel is used by 17.9% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
31,516
9,386
6,392

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 3.7% of Squarespace stores.
  • UPS is used by 1.6% of Squarespace stores.
  • Royal Mail is used by 1.3% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,587
UPS
4,706
Royal Mail
3,762
Fedex
2,599
Australia Post
2,144
Canada Post
983
Correos
130
New Zealean Post
127
PostNord
81
DHL
74

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 76.5% of Squarespace stores have a .com domain.
  • 4.0% of Squarespace stores have a .org domain.
  • 3.5% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
221,623
.org
11,723
.co.uk
10,186
.com.au
8,620
.net
5,735
.ca
4,727
.co
4,042
.art
1,438
.co.nz
1,360
.de
1,063

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Trevor Noah
694
2018/10/12
Santa Monica Pier
1,440
2020/10/02
Chelsea Market
1,523
2019/12/20
Armchair Expert
1,799
2018/01/05
Payless ShoeSource
2,236
2016/12/30

New Squarespace Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
The Italian Bowl
293,830
2024/02/16
ARCIT
395,826
2024/02/16
Eden Nail Spa
430,994
2024/02/16
AC Shiners
751,583
2024/02/16
Melissa Hale
1,741,584
2024/02/16

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 1,186 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Loblolly Creamery
33,196
Custom Cart
2023/12/19
The Chef's Press
55,857
Custom Cart
2024/01/04
West Seattle Bowl
63,702
Shopify
2023/12/19
COCALICO CREEK HOME
80,152
Custom Cart
2024/02/07
Kate's Ice Cream
94,254
Custom Cart
2023/11/30

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 5,150 merchants to competitive platforms.

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Biscuit Head
12,397
Shopify
2024/02/13
Million Marker
36,186
Shopify
2023/12/14
Backyard Beans Coffee Company
42,805
Shopify
2024/01/31
txdg.org
49,918
WooCommerce
2024/01/22
Rebel Cheese
50,801
Shopify
2023/12/08

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Squarespace stores, create a free account and have a look for yourself.