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The State of Squarespace in 2025

Updated Aug 8 2025

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 354,462 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 1.7% quarter-over-quarter in 2025 Q2.
  • Squarespace stores increased 16% year-over-year in 2025 Q2.
Quarter
Active Stores
2020 Q2
12,748
2020 Q3
19,573
2020 Q4
28,364
2021 Q1
67,748
2021 Q2
147,737
2021 Q3
129,597
2021 Q4
178,705
2022 Q1
262,757
2022 Q2
258,120
2022 Q3
266,892
2022 Q4
273,831
2023 Q1
279,781
2023 Q2
284,439
2023 Q3
295,071
2023 Q4
299,113
2024 Q1
291,192
2024 Q2
301,494
2024 Q3
314,825
2024 Q4
319,505
2025 Q1
333,111
2025 Q2
348,415
2025 Q3 (to date)
354,462
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3050,000100,000150,000200,000250,000300,000350,000400,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Squarespace store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 69.3% of Squarespace stores.
  • Facebook is used by 35.6% of Squarespace stores.
  • YouTube is used by 11.5% of Squarespace stores.
Type
Stores
Instagram
245,763
Facebook
126,245
YouTube
40,797
Twitter
33,107
Tiktok
22,059
Pinterest
17,146
LinkedIn
11,939
Facebook Group
3,949
Soundcloud
3,490
Applemusic
2,629
Yelp
2,159
WhatsApp
775
Snapchat
285

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Squarespace stores have an email on their website
  • 37% of Squarespace stores provide a phone number on their website
Type
Stores
Email
193,229
Phone
129,893

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 16.7% of Squarespace stores sell Arts & Entertainment products.
  • 10.4% of Squarespace stores sell People & Society products.
  • 8.9% of Squarespace stores sell Food & Drink products.
Arts & EntertainmentPeople & SocietyFood & DrinkBeauty & FitnessApparelHome & GardenSportsHealthBusiness & IndustrialJobs & EducationToys & HobbiesPhoto & Video ServicesBooks & LiteratureGifts & Special EventsTravelPets & Animals

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 75.9% of Squarespace stores are in United States
  • 6.8% of Squarespace stores are in United Kingdom
  • 5.3% of Squarespace stores are in Australia
  • 3.6% of Squarespace stores are in Canada
Country
Stores
269,098
18,959
12,852
3,214
2,280
2,021
1,984
1,501
United StatesUnited KingdomAustraliaCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 99.4% of Squarespace stores have Unknown employees.
  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
Employees
Stores
Unknown
352,486
1 - 9
1,036
10 - 24
372
25 - 49
185
50 - 99
138
100 - 249
119
250 - 999
75
1000 - 4999
35
5000+
16
Unknown

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 47.4% of Squarespace stores sell 1 - 9 different products.
  • 7.0% of Squarespace stores sell 10 - 24 different products.
  • 4.5% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
167,932
10 - 24
24,849
25 - 49
15,840
50 - 99
2,678
100 - 249
8,570
250 - 999
3,189
1000 - 4999
506
5000 - 9999
34
10000 - 24999
32
25000 - 99999
9
1 - 910 - 2425 - 49100 - 249

Top Technologies on Squarespace Stores

We're tracking 374 different technologies that have 473,715 collective installs on Squarespace stores.

  • Google Adsense is used by 18.2% of Squarespace stores.
  • Google Tag Manager is used by 17.9% of Squarespace stores.
  • Google Ads Pixel is used by 17.9% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
24,659
8,158

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 3.0% of Squarespace stores.
  • UPS is used by 1.5% of Squarespace stores.
  • Royal Mail is used by 1.0% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,565
UPS
5,145
Royal Mail
3,720
Fedex
2,773
Australia Post
2,220
Canada Post
989
Correos
143
New Zealean Post
132
Purolator
92
DHL
76

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 75.9% of Squarespace stores have a .com domain.
  • 4.6% of Squarespace stores have a .org domain.
  • 3.5% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
268,904
.org
16,293
.co.uk
12,349
.com.au
10,595
.net
7,088
.ca
6,024
.co
4,479
.art
1,771
.co.nz
1,633
.de
1,497
.com.org.co.uk.com.au.net.ca

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Andy's Frozen Custard
3,721
2018/05/18
Chelsea Market
3,978
2019/12/20
www.hemingwayhome.com
4,375
2021/02/19
Armchair Expert
4,921
2018/01/05
www.magnoliaplantation.com
5,282
2016/12/30

New Squarespace Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
KISS Theatre Company
323,338
2025/08/08
www.ohmcs.org
458,049
2025/08/08
Decatur Education Foundation
527,700
2025/08/08
www.bexleyareachamber.org
737,800
2025/08/08
www.bcfc23.com
901,884
2025/08/08

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 1,335 merchants from competitive ecommerce platforms.

ShopifyWooCommerceWixCustom CartSquare OnlineGoDaddy Online StoreWeebly CommerceEcwid

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
A16
20,745
Bentobox
2025/06/01
Steel & Rye
21,260
Custom Cart
2025/07/01
Lexington Barbecue
34,287
Custom Cart
2025/07/29
Downtown Growers' Market
47,162
Square Online
2025/06/19
Sun Mountain Fun Center
74,141
WooCommerce
2025/08/04

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 3,508 merchants to competitive platforms.

Platform
Stores
1,841
235
59
37
35
18
ShopifyWooCommerceCustom CartWixSquare OnlineKajabi

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
National Wrestling Alliance
16,518
Wix
2025/08/03
StarKid Productions
19,029
Shopify
2025/06/08
Trussardi
20,300
Shopify
2025/06/18
Bird Dog Whiskey
21,448
Shopify
2025/08/06
Kriega USA
32,065
Custom Cart
2025/05/18

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Squarespace stores, create a free account and have a look for yourself.