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The State of Squarespace in 2022

Updated Dec 2 2022

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 269,328 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 9.2% quarter-over-quarter in 2022 Q3.
  • Squarespace stores increased 57% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
1,027
2017 Q2
3,145
2017 Q3
1,258
2017 Q4
932
2018 Q1
2,664
2018 Q2
31,995
2018 Q3
5,582
2018 Q4
4,929
2019 Q1
6,698
2019 Q2
6,390
2019 Q3
7,422
2019 Q4
7,055
2020 Q1
7,010
2020 Q2
8,367
2020 Q3
5,084
2020 Q4
15,383
2021 Q1
23,400
2021 Q2
11,096
2021 Q3
7,790
2021 Q4
5,117
2022 Q1
55,798
2022 Q2
11,923
2022 Q3
21,953
2022 Q4 (to date)
8,892
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 73.0% of Squarespace stores.
  • Facebook is used by 46.4% of Squarespace stores.
  • Twitter is used by 15.2% of Squarespace stores.
Type
Stores
Instagram
196,575
Facebook
124,993
Twitter
41,032
YouTube
27,704
Pinterest
19,791
Tiktok
8,755
LinkedIn
7,360
Facebook Group
3,258
Yelp
2,165
Snapchat
496

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Squarespace stores have an email on their website
  • 31% of Squarespace stores provide a phone number on their website
Type
Stores
Email
148,813
Phone
83,880

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.8% of Squarespace stores sell Arts & Entertainment products.
  • 9.1% of Squarespace stores sell Food & Drink products.
  • 8.8% of Squarespace stores sell Apparel products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 74.8% of Squarespace stores are in United States
  • 7.9% of Squarespace stores are in United Kingdom
  • 5.3% of Squarespace stores are in Australia
  • 4.3% of Squarespace stores are in Canada
Country
Stores
201,544
14,164
11,608
2,603
1,360
1,297
1,172
931

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
  • 0.1% of Squarespace stores have 25 - 49 employees.
Employees
Stores
1 - 9
744
10 - 24
325
25 - 49
160
50 - 99
90
100 - 249
81
250 - 999
60
1000 - 4999
25
5000+
13

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 66.3% of Squarespace stores sell 1 - 9 different products.
  • 9.1% of Squarespace stores sell 10 - 24 different products.
  • 5.5% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
178,446
10 - 24
24,613
25 - 49
14,684
50 - 99
2,336
100 - 249
7,184
250 - 999
1,998
1000 - 4999
169
5000 - 9999
26
10000 - 24999
18
250000+
318

Top Technologies on Squarespace Stores

We're tracking 228 different technologies that have 265,732 collective installs on Squarespace stores.

  • Google Tag Manager is used by 19.3% of Squarespace stores.
  • Google Adsense is used by 19.0% of Squarespace stores.
  • Google Analytics is used by 16.5% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
7,341
6,465

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 3.9% of Squarespace stores.
  • UPS is used by 1.6% of Squarespace stores.
  • Royal Mail is used by 1.4% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,486
UPS
4,424
Royal Mail
3,726
Fedex
2,462
Australia Post
2,062
Canada Post
1,056
New Zealean Post
126
Correos
104
PostNord
74
DHL
65

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 76.9% of Squarespace stores have a .com domain.
  • 3.9% of Squarespace stores have a .org domain.
  • 3.6% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
207,100
.org
10,439
.co.uk
9,565
.com.au
7,525
.net
5,410
.ca
4,218
.co
4,045
.co.nz
1,268
.art
1,170
.de
888

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Trevor Noah
2,311
2018/10/12
Andy's Frozen Custard
4,626
2018/05/18
Aer
5,693
2016/12/30
Strong Towns
5,940
2016/12/30
Armchair Expert
6,032
2018/01/05

New Squarespace Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Primary Topic Shop
709,081
2022/12/02
Hudson West Productions
755,069
2022/12/02
interactive arts
801,555
2022/12/02
Hui O Wa’a Kaulua
1,045,529
2022/12/02
KitchenWorld
1,057,236
2022/12/02

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 923 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
BUILT BY GIRLS
57,304
Custom Cart
2022/11/29
Lumber Punks Axe Throwing
101,486
Custom Cart
2022/10/18
KOLO BODY ARTS
108,283
Custom Cart
2022/11/22
MILSIM WEST
138,669
Custom Cart
2022/10/17
Morse Toad
141,887
Magento
2022/11/23

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 2,695 merchants to competitive platforms.

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
National Association For Continence
9,321
WooCommerce
2022/10/07
MostraCoffee
56,163
Shopify
2022/11/29
The Zero Proof
66,808
Shopify
2022/11/19
La Fromagerie
75,024
Shopify
2022/11/16
SWOP
75,694
Shopify
2022/10/31

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Squarespace stores, create a free account and have a look for yourself.