Check out our new Chrome Extension.

The State of Squarespace

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

Quarterly Growth

At present, there are 128,830 live stores running on the Squarespace platform.

Here is the quarter-over-quarter growth of stores running Squarespace.

Quarter
New Active Stores
2017 Q1
734
2017 Q2
1,588
2017 Q3
789
2017 Q4
641
2018 Q1
1,751
2018 Q2
20,170
2018 Q3
4,189
2018 Q4
3,255
2019 Q1
5,486
2019 Q2
4,036
2019 Q3
4,438
2019 Q4
4,652
2020 Q1
7,101
2020 Q2
9,079
2020 Q3
6,493
2020 Q4
15,753
2021 Q1
17,419
2021 Q2 (to date)
13,962
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Squarespace, ordered by worldwide store rank.

Name
Domain
Rank
Created
Cartera
528
2016/12/30
ArbiterSports
1,012
2018/10/19
Insteon
1,445
2016/12/30
Moxtra
1,485
2016/12/30
SoundOn 聲浪
1,995
2019/09/06

New Stores

Here are the 5 highest-ranked new stores that are running Squarespace.

Name
Domain
Rank
Created
solarcoin.org
12,579
2021/06/18
Upaya Social Ventures
15,780
2021/06/18
Firefly
15,897
2021/06/18
Porch Group
16,092
2021/06/18
Happify Health
16,319
2021/06/18

Platform Wins

Over the last 90 days, Squarespace has taken 3,158 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Agency MVP
11,451
WooCommerce
2021/06/09
Games 4 Gains
18,821
Shopify
2021/06/11
www.theforem.co
32,754
Custom Cart
2021/06/18
Dungeons and Daddies
39,555
Shopify
2021/06/11
Gentleman Timepieces
47,913
Shopify
2021/06/11

Platform Losses

Over the last 90 days, Squarespace has lost 9,373 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Guardian Singapore
2,665
SAP Commerce Cloud
2021/05/09
QVC.DE
2,762
HCL Commerce
2021/05/18
Zavvi US
4,687
THG Ingenuity
2021/05/02
Marine Depot
5,195
Custom Cart
2021/06/18
www.auchan.ro
6,320
SAP Commerce Cloud
2021/05/18

Category Breakdown

Here are the top 20 industry verticals for stores on Squarespace.

Country Breakdown

Squarespace is quite popular in the United States.

Country
Stores
None
57,196
45,026
4,996
4,403
678
640
458

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Squarespace.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Email
70,355
54%
Facebook
66,871
51%
Instagram
55,806
43%
Phone
45,438
35%
Twitter
24,394
18%
YouTube
11,403
8%
Pinterest
10,390
8%
LinkedIn
9,326
7%
Facebook Group
1,338
1%
Tiktok
928
0%

Third-Party Technologies

Many Squarespace merchants run third-party technologies on their store in addition to apps from the Squarespace App Store. We're tracking 155 different technologies that have 201,758 collective installs on Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
122,349
4,376
3,876
1,022

Top-level Domain Distribution

Most Squarespace stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
98,042
.org
6,479
.co.uk
5,356
.com.au
2,903
.net
2,350
.ca
1,907
.co
1,765
.co.nz
596
.us
311
.uk
303

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.