The State of Squarespace

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace e-commerce features.

Quarterly Growth

At present, there are 21,864 live stores running on the Squarespace platform.

Here is the quarter-over-quarter growth of stores running Squarespace.

Quarter
New Active Stores
2017 Q1
287
2017 Q2
488
2017 Q3
217
2017 Q4
213
2018 Q1
558
2018 Q2
4,831
2018 Q3
1,585
2018 Q4
895
2019 Q1
1,618
2019 Q2
1,019
2019 Q3
1,135
2019 Q4
1,067
2020 Q1
1,206
2020 Q2
1,816
2020 Q3
1,364
2020 Q4 (to date)
1,196
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Squarespace, ordered by worldwide store rank.

Name
Domain
Rank
Created
STUDIO MCGEE
258
2016/12/30
Insteon
391
2016/12/30
HomeCourt
446
2020/08/07
Classkick
457
2018/06/08
Stormboard
563
2020/03/20

New Stores

Here are the 5 highest-ranked new stores that are running Squarespace.

Name
Domain
Rank
Created
Kung Fu Tea
4,291
2020/10/16
Career Key
8,916
2020/10/16
AMERICAN PROVISIONS
9,662
2020/10/16
www.juliesolomon.net
9,774
2020/10/16
LOGE Camps
10,714
2020/10/16

Platform Wins

Over the last 90 days, Squarespace has taken 1,212 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Ayurvedic Healing
17,404
WooCommerce
2020/09/17
Stuff By Andrew Neyer
53,953
WooCommerce
2020/10/10
Timebirds. Purpose
65,388
Shopify
2020/09/25
Collectors Corner NY
71,717
Shopify
2020/09/22
Lily & River
81,997
Shopify
2020/10/07

Platform Losses

Over the last 90 days, Squarespace has lost 156 merchants to competitive platforms.

Platform
Stores
89
43
2

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Memebox US
3,861
Shopify
2020/09/03
RektMag
6,613
Ecwid
2020/10/04
Mast Landing Brewing Company
37,661
Shopify
2020/10/06
Nossa Familia Coffee
41,656
Shopify
2020/10/11
Brooklyn Space
53,619
Ecwid
2020/10/04

Category Breakdown

Here are the top 20 industry verticals for stores on Squarespace.

Country Breakdown

Squarespace is quite popular in the United States.

Country
Stores
10,762
None
6,782
943
870
104
70
70

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Squarespace.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
16,570
75%
Facebook
13,256
60%
Email
13,254
60%
Phone
8,053
36%
Pinterest
2,910
13%
Twitter
2,879
13%
YouTube
2,698
12%
LinkedIn
1,125
5%
Snapchat
85
0%
Tiktok
51
0%

Third-Party Technologies

Many Squarespace merchants run third-party technologies on their store in addition to apps from the Squarespace App Store. We're tracking 86 different technologies that have 17,553 collective installs on Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Top-level Domain Distribution

Most Squarespace stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
17,528
.org
898
.co.uk
545
.com.au
509
.co
392
.ca
328
.net
327
.co.nz
117
.us
86
.shop
43

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.