Check out our new Chrome Extension.

The State of Squarespace in 2021

Updated Sep 17 2021

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 127,216 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 7.3% quarter-over-quarter in 2021 Q2.
  • Squarespace stores increased 53% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
757
2017 Q2
2,093
2017 Q3
906
2017 Q4
672
2018 Q1
1,958
2018 Q2
25,058
2018 Q3
4,561
2018 Q4
3,961
2019 Q1
5,177
2019 Q2
5,077
2019 Q3
5,681
2019 Q4
5,630
2020 Q1
5,628
2020 Q2
6,992
2020 Q3
4,232
2020 Q4
13,193
2021 Q1
16,800
2021 Q2
8,392
2021 Q3 (to date)
4,297
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 67.2% of Squarespace stores.
  • Facebook is used by 52.7% of Squarespace stores.
  • Twitter is used by 18.9% of Squarespace stores.
Type
Stores
Instagram
85,516
Facebook
67,027
Twitter
24,024
YouTube
12,597
Pinterest
12,031
LinkedIn
3,811
Facebook Group
1,578
Tiktok
1,315
Snapchat
319

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Squarespace stores have an email on their website
  • 30% of Squarespace stores provide a phone number on their website
Type
Stores
Email
73,220
Phone
38,654

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 12.9% of Squarespace stores sell Arts & Entertainment products.
  • 11.2% of Squarespace stores sell Food & Drink products.
  • 11.1% of Squarespace stores sell Apparel products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 35.8% of Squarespace stores are in United States
  • 6.8% of Squarespace stores are in United Kingdom
  • 3.5% of Squarespace stores are in Canada
  • 3.5% of Squarespace stores are in Australia
Country
Stores
45,572
4,489
4,483
710
652
452

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 0.1% of Squarespace stores have 1 - 9 employees.
  • 0.0% of Squarespace stores have 10 - 24 employees.
  • 0.0% of Squarespace stores have 25 - 49 employees.
Employees
Stores
1 - 9
98
10 - 24
40
25 - 49
27
50 - 99
9
100 - 249
6
250 - 999
5
1000 - 4999
1

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 6.4% of Squarespace stores sell 1 - 9 different products.
  • 2.8% of Squarespace stores sell 10 - 24 different products.
  • 2.5% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,092
10 - 24
3,573
25 - 49
3,123
50 - 99
534
100 - 249
2,260
250 - 999
826
1000 - 4999
85
5000 - 9999
11
10000 - 24999
5

Top Technologies on Squarespace Stores

We're tracking 158 different technologies that have 88,725 collective installs on Squarespace stores.

  • Google Analytics is used by 20.9% of Squarespace stores.
  • Facebook Pixel is used by 15.7% of Squarespace stores.
  • YouTube Player is used by 9.6% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
4,850
3,458
981

Top Shipping Carriers Used By Squarespace Stores

  • UPS is used by 98.7% of Squarespace stores.
  • USPS is used by 5.3% of Squarespace stores.
  • Fedex is used by 1.1% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
UPS
125,616
USPS
6,716
Fedex
1,360
Australia Post
1,049
Canada Post
665
Royal Mail
150
New Zealean Post
57
DHL
42
Purolator
32
PostNord
29

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 78.5% of Squarespace stores have a .com domain.
  • 4.0% of Squarespace stores have a .org domain.
  • 4.0% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
99,912
.org
5,086
.co.uk
5,066
.com.au
2,624
.net
2,491
.co
1,459
.ca
1,406
.store
639
.shop
568
.co.nz
489

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Keeping My Kiddo Busy
www.keepingmykiddobusy.com
1,977
2020/08/07
Insteon
www.insteon.com
2,471
2016/12/30
LuLaRoe
www.lularoe.com
3,278
2018/10/26
Andy's Frozen Custard
www.eatandys.com
3,806
2018/05/18
Nature's Own
www.naturesownbread.com
4,124
2019/09/13

New Squarespace Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Myers
www.will-myers.com
78,697
2021/09/17
APRIL AND MAY
www.aprilandmay.com
114,089
2021/09/17
Concord Hill
www.concordhillbk.com
121,659
2021/09/17
The Palace Bar
www.thepalacebardublin.com
137,089
2021/09/17
Matt Braunger
www.mattbraunger.com
149,221
2021/09/17

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 3,413 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
elago
www.elago.com
14,865
Custom Cart
2021/07/30
NEXT Distro
nextdistro.org
26,792
Custom Cart
2021/08/26
ATX Specialty Foods
www.atxspecialtyfoods.com
45,678
Custom Cart
2021/07/23
TW Controls
twcontrols.com
53,415
Custom Cart
2021/07/16
Brighten Made
brightenmade.com
63,229
Custom Cart
2021/08/02

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 713 merchants to competitive platforms.

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Kahawa 1893
kahawa1893.com
33,494
Shopify
2021/07/30
Via Citrus
www.viacitrus.com
35,483
Shopify
2021/08/09
Wb's Eatery– WB's Eatery
www.wbseatery.com
44,469
Shopify
2021/07/30
Salmonberry Goods
www.salmonberrygoods.com
50,105
Shopify
2021/07/15
ChiBatterySystems
chibatterysystems.com
72,583
Shopify
2021/08/26

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.