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The State of Squarespace in 2022

Updated Jan 21 2022

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 186,505 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 3.6% quarter-over-quarter in 2021 Q4.
  • Squarespace stores increased 41% year-over-year in 2021 Q4.
Quarter
New Active Stores
2017 Q1
950
2017 Q2
2,759
2017 Q3
1,156
2017 Q4
861
2018 Q1
2,487
2018 Q2
33,614
2018 Q3
5,871
2018 Q4
5,104
2019 Q1
6,920
2019 Q2
6,856
2019 Q3
7,935
2019 Q4
7,628
2020 Q1
7,812
2020 Q2
9,681
2020 Q3
5,689
2020 Q4
18,850
2021 Q1
24,841
2021 Q2
13,149
2021 Q3
9,158
2021 Q4
6,410
2022 Q1 (to date)
1,209
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 70.6% of Squarespace stores.
  • Facebook is used by 49.5% of Squarespace stores.
  • Twitter is used by 17.4% of Squarespace stores.
Type
Stores
Instagram
131,747
Facebook
92,325
Twitter
32,471
YouTube
18,550
Pinterest
15,506
LinkedIn
5,261
Tiktok
2,640
Facebook Group
2,269
Yelp
2,010
Snapchat
420

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 56% of Squarespace stores have an email on their website
  • 30% of Squarespace stores provide a phone number on their website
Type
Stores
Email
104,196
Phone
56,404

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.2% of Squarespace stores sell Arts & Entertainment products.
  • 10.2% of Squarespace stores sell Food & Drink products.
  • 9.9% of Squarespace stores sell Apparel products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 33.7% of Squarespace stores are in United States
  • 6.5% of Squarespace stores are in United Kingdom
  • 3.2% of Squarespace stores are in Canada
  • 3.1% of Squarespace stores are in Australia
Country
Stores
62,797
6,048
5,822
1,096
974
858
595

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 0.2% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
  • 0.0% of Squarespace stores have 25 - 49 employees.
Employees
Stores
1 - 9
331
10 - 24
214
25 - 49
84
50 - 99
25
100 - 249
17
250 - 999
9
1000 - 4999
2
5000+
1

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 6.5% of Squarespace stores sell 1 - 9 different products.
  • 2.6% of Squarespace stores sell 10 - 24 different products.
  • 2.2% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
12,095
10 - 24
4,797
25 - 49
4,082
50 - 99
690
100 - 249
2,822
250 - 999
1,012
1000 - 4999
99
5000 - 9999
12
10000 - 24999
7
25000 - 99999
1

Top Technologies on Squarespace Stores

We're tracking 182 different technologies that have 120,378 collective installs on Squarespace stores.

  • Google Analytics is used by 18.9% of Squarespace stores.
  • Facebook Pixel is used by 13.8% of Squarespace stores.
  • YouTube Player is used by 9.5% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
6,219
4,930
1,233

Top Shipping Carriers Used By Squarespace Stores

  • UPS is used by 99.6% of Squarespace stores.
  • USPS is used by 4.4% of Squarespace stores.
  • Royal Mail is used by 1.4% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
UPS
185,850
USPS
8,254
Royal Mail
2,640
Fedex
1,672
Australia Post
1,316
Canada Post
790
New Zealean Post
73
Correos
55
Purolator
47
DHL
44

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.7% of Squarespace stores have a .com domain.
  • 3.9% of Squarespace stores have a .co.uk domain.
  • 3.9% of Squarespace stores have a .org domain.
Top-level Domain
Stores
.com
148,572
.co.uk
7,324
.org
7,291
.net
3,807
.com.au
3,312
.ca
1,844
.co
1,798
.art
649
.co.nz
640
.store
635

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Keeping My Kiddo Busy
5,813
2020/08/07
Strong Towns
5,983
2016/12/30
Ice Castles
7,091
2016/12/30
The College Nutritionist
8,701
2018/05/25
Aer
9,751
2016/12/30

New Squarespace Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
The Palace Boutique
114,943
2022/01/21
Hope and Co
1,266,662
2022/01/21
Quantakinetic
1,716,547
2022/01/21
Shop EliteProjector®​
1,891,878
2022/01/21
Lisa Solis DeLong, RN
2,501,219
2022/01/21

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 31,849 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Ice Castles
7,091
Custom Cart
2021/11/06
Aer
9,751
Custom Cart
2022/01/04
OMAR ITANI
14,150
Custom Cart
2022/01/17
Secret Cinema
23,261
Custom Cart
2022/01/04
Innovative Teaching Ideas
26,775
Custom Cart
2022/01/20

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 8,120 merchants to competitive platforms.

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ZLINE Kitchen and Bath
8,223
Custom Cart
2021/12/20
World Central Kitchen
13,320
Custom Cart
2021/12/20
Retail Technology Innovation Hub
14,678
Custom Cart
2021/12/21
PRX
22,028
Custom Cart
2021/12/20
Made by Rae
23,610
Custom Cart
2021/12/22

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Squarespace stores, create a free account and have a look for yourself.