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The State of Squarespace in 2023

Updated Mar 24 2023

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 279,224 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 5.6% quarter-over-quarter in 2022 Q4.
  • Squarespace stores increased 63% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
1,022
2017 Q2
3,062
2017 Q3
1,238
2017 Q4
899
2018 Q1
2,574
2018 Q2
30,484
2018 Q3
5,368
2018 Q4
4,676
2019 Q1
6,301
2019 Q2
6,091
2019 Q3
7,140
2019 Q4
6,604
2020 Q1
6,411
2020 Q2
8,014
2020 Q3
4,970
2020 Q4
14,366
2021 Q1
21,474
2021 Q2
10,483
2021 Q3
7,618
2021 Q4
4,886
2022 Q1
55,363
2022 Q2
11,100
2022 Q3
22,216
2022 Q4
14,098
2023 Q1 (to date)
14,278
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 72.9% of Squarespace stores.
  • Facebook is used by 45.5% of Squarespace stores.
  • Twitter is used by 13.6% of Squarespace stores.
Type
Stores
Instagram
203,543
Facebook
127,163
Twitter
37,927
YouTube
27,872
Pinterest
19,827
Tiktok
11,294
LinkedIn
7,950
Facebook Group
3,442
Yelp
2,154
Snapchat
459

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Squarespace stores have an email on their website
  • 31% of Squarespace stores provide a phone number on their website
Type
Stores
Email
153,140
Phone
86,572
WhatsApp
391

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.8% of Squarespace stores sell Arts & Entertainment products.
  • 8.8% of Squarespace stores sell Food & Drink products.
  • 8.5% of Squarespace stores sell Apparel products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 74.9% of Squarespace stores are in United States
  • 7.9% of Squarespace stores are in United Kingdom
  • 5.3% of Squarespace stores are in Australia
  • 4.3% of Squarespace stores are in Canada
Country
Stores
209,046
14,759
12,052
2,677
1,462
1,347
1,180
933

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
  • 0.1% of Squarespace stores have 25 - 49 employees.
Employees
Stores
1 - 9
828
10 - 24
345
25 - 49
189
50 - 99
110
100 - 249
93
250 - 999
71
1000 - 4999
26
5000+
12

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 64.1% of Squarespace stores sell 1 - 9 different products.
  • 8.5% of Squarespace stores sell 10 - 24 different products.
  • 5.1% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
178,873
10 - 24
23,827
25 - 49
14,332
50 - 99
2,309
100 - 249
7,105
250 - 999
2,011
1000 - 4999
185
5000 - 9999
28
10000 - 24999
20
250000+
19

Top Technologies on Squarespace Stores

We're tracking 240 different technologies that have 284,384 collective installs on Squarespace stores.

  • Google Adsense is used by 19.4% of Squarespace stores.
  • Google Tag Manager is used by 19.1% of Squarespace stores.
  • Facebook Pixel is used by 15.9% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
8,452
6,257

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 3.7% of Squarespace stores.
  • UPS is used by 1.6% of Squarespace stores.
  • Royal Mail is used by 1.3% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,392
UPS
4,572
Royal Mail
3,724
Fedex
2,482
Australia Post
2,076
Canada Post
1,038
New Zealean Post
123
Correos
105
PostNord
71
DHL
62

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 76.8% of Squarespace stores have a .com domain.
  • 3.9% of Squarespace stores have a .org domain.
  • 3.5% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
214,533
.org
10,906
.co.uk
9,845
.com.au
7,961
.net
5,550
.ca
4,444
.co
4,153
.art
1,287
.co.nz
1,284
.de
984

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Andy's Frozen Custard
1,953
2018/05/18
Aer
3,862
2016/12/30
Armchair Expert
3,864
2018/01/05
Nature's Own
5,067
2019/09/13
Chelsea Market
5,530
2019/12/20

New Squarespace Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ekownimako.com
262,158
2023/03/24
Kristin M Roach
629,699
2023/03/24
Borrodell Estate
669,880
2023/03/24
Concordia Cemetery
1,577,632
2023/03/24
Dallas HVAC Parts
1,663,439
2023/03/24

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 46,834 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Kolache Factory
7,965
Custom Cart
2023/03/14
Quinn's Hot Springs Resort
7,991
Custom Cart
2023/01/17
Gang Beasts
10,492
Custom Cart
2023/03/21
Fitnescity
12,333
Custom Cart
2023/03/14
Biscuit Love ®
12,794
Custom Cart
2023/02/14

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 9,161 merchants to competitive platforms.

Platform
Stores
6,656
1,366
123
72
67
16

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
DexaFit
24,178
Custom Cart
2023/03/21
puregreenfranchise.com
24,957
Custom Cart
2023/03/21
www.787coffee.com
26,890
Custom Cart
2023/03/21
PERC Coffee
28,515
Shopify
2023/01/10
Belle Meade Bourbon
30,341
Shopify
2023/01/23

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Squarespace stores, create a free account and have a look for yourself.