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The State of Squarespace in 2022

Updated Jul 1 2022

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 258,561 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 5.4% quarter-over-quarter in 2022 Q2.
  • Squarespace stores increased 51% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
1,046
2017 Q2
3,202
2017 Q3
1,303
2017 Q4
965
2018 Q1
2,757
2018 Q2
34,050
2018 Q3
6,102
2018 Q4
5,316
2019 Q1
6,895
2019 Q2
6,859
2019 Q3
8,219
2019 Q4
7,771
2020 Q1
7,514
2020 Q2
8,870
2020 Q3
5,693
2020 Q4
17,924
2021 Q1
25,536
2021 Q2
12,020
2021 Q3
9,465
2021 Q4
6,244
2022 Q1
58,203
2022 Q2
13,307
2022 Q3 (to date)
791
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 71.5% of Squarespace stores.
  • Facebook is used by 47.1% of Squarespace stores.
  • Twitter is used by 16.2% of Squarespace stores.
Type
Stores
Instagram
184,828
Facebook
121,819
Twitter
41,842
YouTube
26,149
Pinterest
19,246
LinkedIn
6,679
Tiktok
6,024
Facebook Group
3,230
Yelp
2,377
Snapchat
524

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Squarespace stores have an email on their website
  • 31% of Squarespace stores provide a phone number on their website
Type
Stores
Email
143,340
Phone
80,671

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.8% of Squarespace stores sell Arts & Entertainment products.
  • 9.3% of Squarespace stores sell Food & Drink products.
  • 9.1% of Squarespace stores sell Apparel products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 33.1% of Squarespace stores are in United States
  • 6.1% of Squarespace stores are in United Kingdom
  • 3.8% of Squarespace stores are in Australia
  • 3.7% of Squarespace stores are in Canada
Country
Stores
85,457
9,847
9,493
1,822
1,518
1,404
987

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 0.2% of Squarespace stores have 1 - 9 employees.
  • 0.2% of Squarespace stores have 1000 - 4999 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
Employees
Stores
1 - 9
618
10 - 24
328
25 - 49
147
50 - 99
77
100 - 249
72
250 - 999
50
1000 - 4999
482
5000+
9

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 22.8% of Squarespace stores sell 1 - 9 different products.
  • 5.7% of Squarespace stores sell 10 - 24 different products.
  • 4.1% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
58,884
10 - 24
14,823
25 - 49
10,633
50 - 99
1,829
100 - 249
6,012
250 - 999
1,757
1000 - 4999
148
5000 - 9999
18
10000 - 24999
14
250000+
152

Top Technologies on Squarespace Stores

We're tracking 220 different technologies that have 211,558 collective installs on Squarespace stores.

  • Google Tag Manager is used by 19.2% of Squarespace stores.
  • Google Analytics is used by 17.5% of Squarespace stores.
  • Facebook Pixel is used by 13.7% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 4.0% of Squarespace stores.
  • UPS is used by 1.6% of Squarespace stores.
  • Royal Mail is used by 1.4% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,398
UPS
4,232
Royal Mail
3,597
Fedex
2,375
Australia Post
1,948
Canada Post
1,034
New Zealean Post
96
Correos
84
PostNord
66
DHL
60

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 77.7% of Squarespace stores have a .com domain.
  • 3.9% of Squarespace stores have a .org domain.
  • 3.6% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
200,938
.org
10,031
.co.uk
9,286
.com.au
6,355
.net
5,357
.ca
3,791
.co
3,419
.co.nz
1,091
.art
1,078
.de
772

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Aer
6,036
2016/12/30
Andy's Frozen Custard
7,270
2018/05/18
Alison Roman
10,157
2020/11/20
Two of Wands
10,336
2018/06/15
Nadine Stay
12,352
2019/03/22

New Squarespace Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.signaturedesignskitchenbath.com
338,399
2022/07/01
nicky mcgrath
487,531
2022/07/01
Bits of Flair
711,954
2022/07/01
French Market Atlanta
764,731
2022/07/01
naymlis.com
1,106,612
2022/07/01

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 986 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
LR Baggs
31,349
Custom Cart
2022/05/09
Getty Music
92,378
Custom Cart
2022/04/25
Personal Statements by experts
126,394
Custom Cart
2022/06/27
CartInsight.io
127,557
Magento
2022/05/02
Macrame Momma
215,861
Shopify
2022/04/12

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 2,547 merchants to competitive platforms.

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
tmlewinuk
8,991
Shopify
2022/05/28
Ecovative
45,764
Shopify
2022/04/27
Atoll Boards
47,872
WooCommerce
2022/05/05
LEA BROOKLYN
73,667
Square Online
2022/05/23
Jade Cannabis Co.
79,248
WooCommerce
2022/04/13

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Squarespace stores, create a free account and have a look for yourself.