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The State of Squarespace in 2026

Updated Apr 10 2026

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 421,090 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 2.1% quarter-over-quarter in 2026 Q1.
  • Squarespace stores increased 24% year-over-year in 2026 Q1.
Quarter
Active Stores
2020 Q2
12,748
2020 Q3
19,573
2020 Q4
28,364
2021 Q1
67,748
2021 Q2
147,737
2021 Q3
129,597
2021 Q4
178,705
2022 Q1
262,757
2022 Q2
258,120
2022 Q3
266,892
2022 Q4
273,831
2023 Q1
279,781
2023 Q2
284,439
2023 Q3
295,071
2023 Q4
299,113
2024 Q1
291,192
2024 Q2
301,494
2024 Q3
314,825
2024 Q4
319,505
2025 Q1
333,111
2025 Q2
348,415
2025 Q3
358,961
2025 Q4
371,812
2026 Q1
412,619
2026 Q2 (to date)
421,090
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Squarespace store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 62.8% of Squarespace stores.
  • Facebook is used by 30.6% of Squarespace stores.
  • YouTube is used by 10.5% of Squarespace stores.
Type
Stores
Instagram
264,554
Facebook
128,698
YouTube
44,083
Tiktok
27,204
Twitter
24,776
Pinterest
18,022
LinkedIn
13,356
Facebook Group
3,961
Soundcloud
3,394
Applemusic
2,787
Yelp
2,217
WhatsApp
903
Snapchat
281

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 50% of Squarespace stores have an email on their website
  • 33% of Squarespace stores provide a phone number on their website
Type
Stores
Email
211,065
Phone
139,504

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.9% of Squarespace stores sell Arts & Entertainment products.
  • 9.7% of Squarespace stores sell People & Society products.
  • 7.9% of Squarespace stores sell Food & Drink products.

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 71.3% of Squarespace stores are in United States
  • 6.2% of Squarespace stores are in United Kingdom
  • 4.7% of Squarespace stores are in Australia
  • 3.3% of Squarespace stores are in Canada
Country
Stores
300,137
19,880
13,794
3,482
2,546
2,462
1,656
1,181

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 99.5% of Squarespace stores have Unknown employees.
  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
Employees
Stores
Unknown
418,930
1 - 9
1,106
10 - 24
407
25 - 49
217
50 - 99
138
100 - 249
134
250 - 999
98
1000 - 4999
41
5000+
19

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 53.8% of Squarespace stores sell 1 - 9 different products.
  • 8.2% of Squarespace stores sell 10 - 24 different products.
  • 5.0% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
226,401
10 - 24
34,383
25 - 49
21,193
50 - 99
3,382
100 - 249
10,762
250 - 999
3,848
1000 - 4999
615
5000 - 9999
49
10000 - 24999
21
100000 - 249999
5

Top Technologies on Squarespace Stores

We're tracking 385 different technologies that have 494,254 collective installs on Squarespace stores.

  • Google Adsense is used by 15.9% of Squarespace stores.
  • Google Tag Manager is used by 15.7% of Squarespace stores.
  • Google Ads Pixel is used by 15.7% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
22,300
7,754

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 2.6% of Squarespace stores.
  • UPS is used by 1.3% of Squarespace stores.
  • Royal Mail is used by 0.9% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,838
UPS
5,461
Royal Mail
3,825
Fedex
2,981
Australia Post
2,242
Canada Post
998
New Zealean Post
154
Correos
130
Purolator
98
DHL
81

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 75.0% of Squarespace stores have a .com domain.
  • 5.1% of Squarespace stores have a .org domain.
  • 3.5% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
315,804
.org
21,450
.co.uk
14,528
.com.au
11,854
.net
8,906
.ca
7,520
.co
4,914
.art
2,213
.de
1,972
.co.nz
1,898

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Chelsea Market
1,832
2019/12/20
Santa Monica Pier
2,292
2020/10/02
Nom Wah
2,872
2021/03/05
House of Yes
3,186
2020/08/14
Kolache Factory
3,979
2016/12/30

New Squarespace Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Riverside Franklin
470,421
2026/04/10
www.thepinegrove.org
751,272
2026/04/10
KC Footprints
903,632
2026/04/10
Ferme MOUNTAIN VIEW Farm
932,538
2026/04/10
Editorial ParaĆ­so Perdido
1,000,757
2026/04/10

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 1,785 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Gilbert House Children's Museum
16,053
WooCommerce
2026/02/06
Smog City Brewing
25,235
Square Online
2026/01/19
National Wrestling Alliance
44,022
Wix
2026/01/28
Nick's English Hut
45,146
WooCommerce
2026/03/05
I LOVE SUGAR
58,465
BV Commerce
2026/03/01

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 5,329 merchants to competitive platforms.

Platform
Stores
2,674
214
80
45

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Payless ShoeSource USA
12,374
Custom Cart
2026/03/31
fagers island
12,525
Shopify
2026/01/26
lostcitybookstore.com
17,689
Drupal Commerce
2026/02/09
Billy Sushi Minneapolis
23,693
Webflow
2026/04/09
Atlas9
28,695
Shopify
2026/03/12

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Squarespace stores, create a free account and have a look for yourself.