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The State of Squarespace in 2025

Updated Mar 21 2025

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace ecommerce features.

In this report, we'll cover the following essential statistics on Squarespace usage.

Download a complete list of Squarespace stores with a paid account.
Create a free account to get a feel for the data we provide.

Squarespace Growth

At present, there are 331,418 live stores running on the Squarespace platform.

Here is the historical growth of stores running Squarespace.

  • Squarespace stores increased 3.7% quarter-over-quarter in 2024 Q4.
  • Squarespace stores increased 7% year-over-year in 2024 Q4.
Quarter
Active Stores
2020 Q2
12,748
2020 Q3
19,573
2020 Q4
28,364
2021 Q1
67,748
2021 Q2
147,737
2021 Q3
129,597
2021 Q4
178,705
2022 Q1
262,757
2022 Q2
258,120
2022 Q3
266,892
2022 Q4
273,831
2023 Q1
279,781
2023 Q2
284,439
2023 Q3
295,071
2023 Q4
299,113
2024 Q1
291,192
2024 Q2
301,494
2024 Q3
314,825
2024 Q4
319,505
2025 Q1 (to date)
331,418
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1050,000100,000150,000200,000250,000300,000350,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Squarespace store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Squarespace Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 70.3% of Squarespace stores.
  • Facebook is used by 37.6% of Squarespace stores.
  • YouTube is used by 11.6% of Squarespace stores.
Type
Stores
Instagram
232,980
Facebook
124,695
YouTube
38,457
Twitter
34,744
Tiktok
19,412
Pinterest
17,358
LinkedIn
10,653
Facebook Group
3,830
Yelp
2,151
WhatsApp
586
Snapchat
303

Contact Information On Squarespace Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of Squarespace stores have an email on their website
  • 31% of Squarespace stores provide a phone number on their website
Type
Stores
Email
181,158
Phone
102,640

Top Categories For Squarespace Stores

Here is the breakdown of industry verticals for stores on Squarespace.

  • 14.4% of Squarespace stores sell Arts & Entertainment products.
  • 8.3% of Squarespace stores sell People & Society products.
  • 8.1% of Squarespace stores sell Food & Drink products.
Arts & EntertainmentPeople & SocietyFood & DrinkBeauty & FitnessApparelHome & GardenSportsHealthBusiness & IndustrialJobs & EducationToys & HobbiesPhoto & Video ServicesGifts & Special EventsBooks & LiteraturePets & Animals

Top Countries For Squarespace Stores

Here are the top countries for stores using Squarespace.

  • 75.1% of Squarespace stores are in United States
  • 7.1% of Squarespace stores are in United Kingdom
  • 5.4% of Squarespace stores are in Australia
  • 3.8% of Squarespace stores are in Canada
Country
Stores
248,808
18,030
12,542
3,105
2,246
2,158
1,843
1,430
United StatesUnited KingdomAustraliaCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of employees.

  • 99.4% of Squarespace stores have Unknown employees.
  • 0.3% of Squarespace stores have 1 - 9 employees.
  • 0.1% of Squarespace stores have 10 - 24 employees.
Employees
Stores
Unknown
329,467
1 - 9
1,026
10 - 24
376
25 - 49
176
50 - 99
133
100 - 249
104
250 - 999
85
1000 - 4999
36
5000+
15
Unknown

Number Of Products Sold For Squarespace Stores

Here is the breakdown of Squarespace stores by the number of products that they sell.

  • 60.1% of Squarespace stores sell 1 - 9 different products.
  • 5.4% of Squarespace stores sell 10 - 24 different products.
  • 4.5% of Squarespace stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
199,064
10 - 24
18,008
25 - 49
14,753
50 - 99
2,288
100 - 249
6,940
250 - 999
2,108
1000 - 4999
273
5000 - 9999
47
10000 - 24999
28
25000 - 99999
20
1 - 910 - 2425 - 49100 - 249

Top Technologies on Squarespace Stores

We're tracking 363 different technologies that have 399,237 collective installs on Squarespace stores.

  • Google Adsense is used by 18.7% of Squarespace stores.
  • Google Tag Manager is used by 18.4% of Squarespace stores.
  • Facebook Pixel is used by 17.4% of Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Technology
Stores
26,159
8,312

Top Shipping Carriers Used By Squarespace Stores

  • USPS is used by 3.1% of Squarespace stores.
  • UPS is used by 1.5% of Squarespace stores.
  • Royal Mail is used by 1.1% of Squarespace stores.

Here are the top 10 shipping carriers across all Squarespace stores.

Shipping Carrier
Stores
USPS
10,271
UPS
4,863
Royal Mail
3,672
Fedex
2,640
Australia Post
2,220
Canada Post
974
Correos
145
New Zealean Post
139
Purolator
81
DHL
75

Squarespace Store Top-level Domain Distribution

.com is the most popular top-level domain for Squarespace stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 76.2% of Squarespace stores have a .com domain.
  • 4.4% of Squarespace stores have a .org domain.
  • 3.5% of Squarespace stores have a .co.uk domain.
Top-level Domain
Stores
.com
252,423
.org
14,568
.co.uk
11,457
.com.au
9,959
.net
6,639
.ca
5,449
.co
4,287
.art
1,625
.co.nz
1,575
.de
1,328
.com.org.co.uk.com.au.net.ca

Top Squarespace Stores

Here are the top stores, powered by Squarespace, ordered by store rank.

Name
Domain
Rank
Created
Payless ShoeSource
3,576
2016/12/30
Chelsea Market
3,641
2019/12/20
Santa Monica Pier
3,883
2020/10/02
Armchair Expert
4,400
2018/01/05
Maple Street Biscuit Company
4,588
2020/08/28

New Squarespace Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Amelia Brown
878,845
2025/03/21
4 Seasons Estate Sales
958,976
2025/03/21
Targa New Zealand
1,084,989
2025/03/21
Springfield Social Club Final
1,928,857
2025/03/21
akku Kunstplattform
3,097,875
2025/03/21

Stores Switching to Squarespace From Other Platforms

Over the last 90 days, Squarespace has taken 1,443 merchants from competitive ecommerce platforms.

ShopifyWooCommerceCustom CartWixSquare OnlineGoDaddy Online StoreEcwidBig CartelWeebly Commerce

Here are the top stores that have switched to Squarespace from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
National Wrestling Alliance (NWA)
8,360
Custom Cart
2025/01/06
Museum of Worcester
80,492
WooCommerce
2025/01/29
Underdog BBQ
86,108
Shopify
2025/01/06
radicalrides.com
111,978
WooCommerce
2025/03/11
Downtown Freehold
120,172
WooCommerce
2025/01/22

Stores Switching from Squarespace To Other Platforms

Over the last 90 days, Squarespace has lost 3,976 merchants to competitive platforms.

Platform
Stores
1,932
282
62
53
34
ShopifyWooCommerceCustom CartWixSquare OnlineEcwid

Here are the top Squarespace stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Neurodivergent Insights
6,454
WooCommerce
2025/03/11
Neurodivergent Insights
6,455
WooCommerce
2025/02/03
bluemesagrill.com
19,611
WooCommerce
2025/03/01
Alpha Wolf
38,508
Shopify
2025/02/12
Town Toyota Center
39,754
WooCommerce
2025/02/21

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Squarespace stores, create a free account and have a look for yourself.