The State of Squarespace

Squarespace provides a platform for easily creating and hosting websites. Launched in 2004, it powers several million websites but only a few of them are stores using the Squarespace e-commerce features.

Quarterly Growth

At present, there are 11,869 live stores running on the Squarespace platform.

Here is the quarter-over-quarter growth of stores running Squarespace.

Quarter
New Active Stores
2017 Q1
119
2017 Q2
218
2017 Q3
124
2017 Q4
106
2018 Q1
332
2018 Q2
2,754
2018 Q3
1,279
2018 Q4
590
2019 Q1
1,149
2019 Q2
681
2019 Q3
829
2019 Q4
721
2020 Q1
794
2020 Q2 (to date)
990
Cumulative Stores by Quarter

It's hard to know exactly when a Squarespace store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Squarespace, ordered by worldwide store rank.

Name
Domain
Rank
Created
www.addshoppers.com
279
2016/12/30
Studio McGee
355
2016/12/30
GLDN.com
464
2018/06/15
Stormboard
683
2020/03/20
Insteon
1,263
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Squarespace.

Name
Domain
Rank
Created
www.naimjosefi.com
115,816
2020/05/29
www.wildtrax.co.uk
227,331
2020/05/29
beltcreative.com
860,113
2020/05/29
slatersales.squarespace.com
1,188,739
2020/05/29
thebossvault.squarespace.com
1,238,676
2020/05/29

Platform Wins

Over the last 90 days, Squarespace has taken 864 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
ACE Comic Con
13,489
Magento
2020/05/26
Coconut Bliss
22,565
WooCommerce
2020/04/24
BRIKA
40,994
Shopify
2020/04/01
www.sensivahealth.com
78,967
Shopify
2020/04/17
www.getcardsy.com
80,330
Shopify
2020/04/09

Platform Losses

Over the last 90 days, Squarespace has lost 13 merchants to competitive platforms.

Platform
Stores
2

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
527 Photo
57,190
Shopify
2020/05/31
Georgian Bay Fibre Co.
148,530
Square Online Store
2020/05/26
Gallery 46
185,040
Square Online Store
2020/05/26
WATE LIVING
214,735
Shopify
2020/05/05
Capitol City Brewing Supply
364,584
Square Online Store
2020/05/11

Category Breakdown

Here are the top 20 industry verticals for stores on Squarespace.

Country Breakdown

Squarespace is quite popular in the United States.

Country
Stores
None
4,253
545
522
72
48
39

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Squarespace.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Instagram
9,074
76%
Email
6,915
58%
Facebook
6,849
57%
Phone
4,448
37%
Twitter
3,012
25%
Pinterest
1,429
12%
YouTube
1,340
11%
LinkedIn
543
4%
Snapchat
57
0%

Third-Party Technologies

Many Squarespace merchants run third-party technologies on their store in addition to apps from the Squarespace App Store. We're tracking 66 different technologies that have 8,117 collective installs on Squarespace stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Squarespace stores.

Top-level Domain Distribution

Most Squarespace stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
9,372
.org
496
.co.uk
333
.com.au
312
.co
201
.ca
193
.net
164
.co.nz
72
.us
52
.no
24

Get more insights on Squarespace stores

Our search interface is easy to use and helps you find the Squarespace stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Squarespace stores, create a free account and have a look for yourself.