The State of Owner in 2026

In this report, we'll cover the following essential statistics on Owner usage.

• Owner growth
• Social media usage on Owner stores
• Contact information on Owner stores
• Top categories for Owner stores
• Top countries for Owner stores
• Number of employees for Owner stores
• Number of products sold for Owner stores
• Top Owner technologies
• Top Shipping Carriers used by Owner stores
• Owner store top-level domain distribution
• New Owner stores
• Stores switching to Owner from other platforms
• Stores switching from Owner to other platforms

Owner Growth

At present, there are 170 live stores running on the Owner platform.

Here is the historical growth of stores running Owner.

• Owner stores increased 2.4% quarter-over-quarter in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Owner store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Owner Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 75.3% of Owner stores.
• Facebook is used by 70.6% of Owner stores.
• Tiktok is used by 1.8% of Owner stores.

Contact Information On Owner Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 94% of Owner stores provide a phone number on their website
• 70% of Owner stores have an email on their website

Top Categories For Owner Stores

Here is the breakdown of industry verticals for stores on Owner.

• 98.8% of Owner stores sell Food & Drink products.
• 1.2% of Owner stores sell Home & Garden products.
• 0.6% of Owner stores sell Health products.
• 0.6% of Owner stores sell Sports products.

Top Countries For Owner Stores

Here are the top countries for stores using Owner.

• 81.8% of Owner stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Owner Stores

Here is the breakdown of Owner stores by the number of employees.

• 98.8% of Owner stores have Unknown employees.
• 0.6% of Owner stores have 1 - 9 employees.
• 0.6% of Owner stores have 10 - 24 employees.

Number Of Products Sold For Owner Stores

Here is the breakdown of Owner stores by the number of products that they sell.

• 26.5% of Owner stores sell 1 - 9 different products.
• 5.3% of Owner stores sell 10 - 24 different products.
• 1.8% of Owner stores sell 25 - 49 different products.

Top Technologies on Owner Stores

We're tracking 19 different technologies that have 742 collective installs on Owner stores.

• Cloudflare is used by 89.4% of Owner stores.
• Cloudflare CDN is used by 87.6% of Owner stores.
• Apple Pay is used by 58.8% of Owner stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Owner stores.

Top Shipping Carriers Used By Owner Stores

• USPS is used by 0.6% of Owner stores.

Here are the top 1 shipping carriers across all Owner stores.

Owner Store Top-level Domain Distribution

.com is the most popular top-level domain for Owner stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 91.8% of Owner stores have a .com domain.
• 3.5% of Owner stores have a .net domain.
• 0.6% of Owner stores have a .art domain.

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