The State of GoDaddy Online Store in 2024

GoDaddy Online Store lets you sell online like a pro, even if you’re not.

In this report, we'll cover the following essential statistics on GoDaddy Online Store usage.

• GoDaddy Online Store growth
• Social media usage on GoDaddy Online Store stores
• Contact information on GoDaddy Online Store stores
• Top categories for GoDaddy Online Store stores
• Top countries for GoDaddy Online Store stores
• Number of employees for GoDaddy Online Store stores
• Number of products sold for GoDaddy Online Store stores
• Top GoDaddy Online Store technologies
• Top Shipping Carriers used by GoDaddy Online Store stores
• GoDaddy Online Store store top-level domain distribution
• Top GoDaddy Online Store stores
• New GoDaddy Online Store stores
• Stores switching to GoDaddy Online Store from other platforms
• Stores switching from GoDaddy Online Store to other platforms

GoDaddy Online Store Growth

At present, there are 166,185 live stores running on the GoDaddy Online Store platform.

Here is the historical growth of stores running GoDaddy Online Store.

• GoDaddy Online Store stores increased 8.5% quarter-over-quarter in 2024 Q2.
• GoDaddy Online Store stores increased 45% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a GoDaddy Online Store store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On GoDaddy Online Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 41.4% of GoDaddy Online Store stores.
• Facebook is used by 16.1% of GoDaddy Online Store stores.
• YouTube is used by 8.0% of GoDaddy Online Store stores.

Contact Information On GoDaddy Online Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 44% of GoDaddy Online Store stores provide a phone number on their website
• 38% of GoDaddy Online Store stores have an email on their website

Top Categories For GoDaddy Online Store Stores

Here is the breakdown of industry verticals for stores on GoDaddy Online Store.

• 9.6% of GoDaddy Online Store stores sell Apparel products.
• 9.3% of GoDaddy Online Store stores sell Home & Garden products.
• 8.5% of GoDaddy Online Store stores sell Beauty & Fitness products.

Top Countries For GoDaddy Online Store Stores

Here are the top countries for stores using GoDaddy Online Store.

• 39.7% of GoDaddy Online Store stores are in United States
• 3.9% of GoDaddy Online Store stores are in United Kingdom
• 3.0% of GoDaddy Online Store stores are in Canada
• 2.2% of GoDaddy Online Store stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For GoDaddy Online Store Stores

Here is the breakdown of GoDaddy Online Store stores by the number of employees.

• 99.8% of GoDaddy Online Store stores have Unknown employees.
• 0.1% of GoDaddy Online Store stores have 1 - 9 employees.
• 0.0% of GoDaddy Online Store stores have 10 - 24 employees.

Number Of Products Sold For GoDaddy Online Store Stores

Here is the breakdown of GoDaddy Online Store stores by the number of products that they sell.

• 47.8% of GoDaddy Online Store stores sell 1 - 9 different products.
• 5.5% of GoDaddy Online Store stores sell 10 - 24 different products.
• 2.7% of GoDaddy Online Store stores sell 25 - 49 different products.

Top Technologies on GoDaddy Online Store Stores

We're tracking 226 different technologies that have 789,824 collective installs on GoDaddy Online Store stores.

• Cloudfront CDN is used by 98.5% of GoDaddy Online Store stores.
• Google Adsense is used by 84.9% of GoDaddy Online Store stores.
• Google Tag Manager is used by 84.7% of GoDaddy Online Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all GoDaddy Online Store stores.

Top Shipping Carriers Used By GoDaddy Online Store Stores

• USPS is used by 2.6% of GoDaddy Online Store stores.
• UPS is used by 1.3% of GoDaddy Online Store stores.
• Fedex is used by 0.7% of GoDaddy Online Store stores.

Here are the top 10 shipping carriers across all GoDaddy Online Store stores.

GoDaddy Online Store Store Top-level Domain Distribution

.com is the most popular top-level domain for GoDaddy Online Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 78.6% of GoDaddy Online Store stores have a .com domain.
• 3.6% of GoDaddy Online Store stores have a .org domain.
• 3.3% of GoDaddy Online Store stores have a .co.uk domain.

Top GoDaddy Online Store Stores

Here are the top stores, powered by GoDaddy Online Store, ordered by store rank.

New GoDaddy Online Store Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to GoDaddy Online Store From Other Platforms

Over the last 90 days, GoDaddy Online Store has taken 1,002 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to GoDaddy Online Store from competitive ecommerce platforms.

Stores Switching from GoDaddy Online Store To Other Platforms

Over the last 90 days, GoDaddy Online Store has lost 1,139 merchants to competitive platforms.

Here are the top GoDaddy Online Store stores that have recently changed to a competitive platform.

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