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The State of GoDaddy Online Store in 2021

Updated Nov 26 2021

GoDaddy Online Store lets you sell online like a pro, even if you’re not.

In this report, we'll cover the following essential statistics on GoDaddy Online Store usage.

Download a complete list of GoDaddy Online Store stores with a paid account.
Create a free account to get a feel for the data we provide.

GoDaddy Online Store Growth

At present, there are 158,526 live stores running on the GoDaddy Online Store platform.

Here is the historical growth of stores running GoDaddy Online Store.

  • GoDaddy Online Store stores increased 37.3% quarter-over-quarter in 2021 Q3.
  • GoDaddy Online Store stores increased 369% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
297
2017 Q2
1,729
2017 Q3
480
2017 Q4
359
2018 Q1
1,127
2018 Q2
1,471
2018 Q3
1,099
2018 Q4
1,189
2019 Q1
1,467
2019 Q2
1,274
2019 Q3
1,139
2019 Q4
1,274
2020 Q1
1,636
2020 Q2
3,483
2020 Q3
6,134
2020 Q4
9,335
2021 Q1
31,195
2021 Q2
32,572
2021 Q3
38,598
2021 Q4 (to date)
16,585
Cumulative Stores by Quarter

It's hard to know exactly when a GoDaddy Online Store store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On GoDaddy Online Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 31.6% of GoDaddy Online Store stores.
  • Facebook is used by 17.1% of GoDaddy Online Store stores.
  • Twitter is used by 11.1% of GoDaddy Online Store stores.
Type
Stores
Instagram
50,097
Facebook
27,069
Twitter
17,568
YouTube
9,960
Yelp
6,533
Pinterest
5,818
LinkedIn
2,374
Facebook Group
1,668
Tiktok
1,041
Snapchat
14

Contact Information On GoDaddy Online Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of GoDaddy Online Store stores have an email on their website
  • 45% of GoDaddy Online Store stores provide a phone number on their website
Type
Stores
Email
87,767
Phone
71,837

Top Categories For GoDaddy Online Store Stores

Here is the breakdown of industry verticals for stores on GoDaddy Online Store.

  • 12.0% of GoDaddy Online Store stores sell Apparel products.
  • 10.6% of GoDaddy Online Store stores sell Beauty & Fitness products.
  • 9.6% of GoDaddy Online Store stores sell Home & Garden products.

Top Countries For GoDaddy Online Store Stores

Here are the top countries for stores using GoDaddy Online Store.

  • 42.0% of GoDaddy Online Store stores are in United States
  • 4.3% of GoDaddy Online Store stores are in United Kingdom
  • 2.7% of GoDaddy Online Store stores are in Canada
  • 1.4% of GoDaddy Online Store stores are in Australia
Country
Stores
66,510
4,330
2,237
1,118
904
273
156
133

With a paid account, stores can also be segmented by region and city.

Number Of Employees For GoDaddy Online Store Stores

Here is the breakdown of GoDaddy Online Store stores by the number of employees.

  • 0.0% of GoDaddy Online Store stores have 1 - 9 employees.
  • 0.0% of GoDaddy Online Store stores have 10 - 24 employees.
  • 0.0% of GoDaddy Online Store stores have 25 - 49 employees.
Employees
Stores
1 - 9
9
10 - 24
1
25 - 49
1

Number Of Products Sold For GoDaddy Online Store Stores

Here is the breakdown of GoDaddy Online Store stores by the number of products that they sell.

  • 0.7% of GoDaddy Online Store stores sell 1 - 9 different products.
  • 0.3% of GoDaddy Online Store stores sell 10 - 24 different products.
  • 0.2% of GoDaddy Online Store stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,156
10 - 24
457
25 - 49
339
50 - 99
67
100 - 249
225
250 - 999
83
1000 - 4999
16
5000 - 9999
4
25000 - 99999
1

Top Technologies on GoDaddy Online Store Stores

We're tracking 130 different technologies that have 128,173 collective installs on GoDaddy Online Store stores.

  • Google Tag Manager is used by 44.7% of GoDaddy Online Store stores.
  • Facebook Pixel is used by 15.6% of GoDaddy Online Store stores.
  • Google Analytics is used by 9.2% of GoDaddy Online Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all GoDaddy Online Store stores.

Technology
Stores
3,076
2,806
1,292
928

Top Shipping Carriers Used By GoDaddy Online Store Stores

  • USPS is used by 3.0% of GoDaddy Online Store stores.
  • UPS is used by 2.0% of GoDaddy Online Store stores.
  • Fedex is used by 0.6% of GoDaddy Online Store stores.

Here are the top 10 shipping carriers across all GoDaddy Online Store stores.

Shipping Carrier
Stores
USPS
4,835
UPS
3,168
Fedex
1,015
Royal Mail
972
Australia Post
343
Canada Post
267
Purolator
39
Correos
34
DHL
18
New Zealean Post
7

GoDaddy Online Store Store Top-level Domain Distribution

.com is the most popular top-level domain for GoDaddy Online Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 81.2% of GoDaddy Online Store stores have a .com domain.
  • 3.6% of GoDaddy Online Store stores have a .org domain.
  • 3.6% of GoDaddy Online Store stores have a .co.uk domain.
Top-level Domain
Stores
.com
128,764
.org
5,771
.co.uk
5,742
.net
4,333
.ca
2,452
.com.au
1,957
.shop
870
.us
690
.co
668
.online
622

Top GoDaddy Online Store Stores

Here are the top stores, powered by GoDaddy Online Store, ordered by store rank.

Name
Domain
Rank
Created
GetCatSecurity
17,566
2019/12/06
pdxrvwholesale
41,976
2016/12/30
HOME
42,514
2021/01/08
Professional Long Drivers Association
56,947
2020/10/30
expomx.in
80,977
2021/01/08

New GoDaddy Online Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
GOOD HEARTED E BOOKS
2,475,161
2021/11/26
Slime Apparel
2,847,682
2021/11/26
dvfrp.com.au
3,716,580
2021/11/26
Barista's Choice Coffee
4,845,848
2021/11/26
Village Suppliers
6,366,706
2021/11/26

Stores Switching to GoDaddy Online Store From Other Platforms

Over the last 90 days, GoDaddy Online Store has taken 30,828 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to GoDaddy Online Store from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
GetCatSecurity
17,566
Custom Cart
2021/10/27
HOME
42,514
Custom Cart
2021/10/30
expomx.in
80,977
Custom Cart
2021/10/28
Guitar Picks
119,833
Custom Cart
2021/10/29
Sundas Khalid
122,696
Custom Cart
2021/10/28

Stores Switching from GoDaddy Online Store To Other Platforms

Over the last 90 days, GoDaddy Online Store has lost 1,884 merchants to competitive platforms.

Here are the top GoDaddy Online Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Florida Herb House
298,437
Custom Cart
2021/11/09
acousticjava
330,537
Shopify
2021/11/22
Electrowarmth
382,263
Shopify
2021/11/09
Courtside Tennis & Pickleball
420,118
Shopify
2021/11/09
Home
467,789
WooCommerce
2021/11/15

Get more insights on GoDaddy Online Store stores

Our search interface is easy to use and helps you find the GoDaddy Online Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on GoDaddy Online Store stores, create a free account and have a look for yourself.