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The State of Etsy Pattern

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

Quarterly Growth

At present, there are 17,536 live stores running on the Etsy Pattern platform.

Here is the quarter-over-quarter growth of stores running Etsy Pattern.

Quarter
New Active Stores
2017 Q1
28
2017 Q2
106
2017 Q3
45
2017 Q4
19
2018 Q1
64
2018 Q2
3,402
2018 Q3
617
2018 Q4
450
2019 Q1
787
2019 Q2
591
2019 Q3
629
2019 Q4
450
2020 Q1
574
2020 Q2
707
2020 Q3
710
2020 Q4
2,728
2021 Q1
2,206
2021 Q2 (to date)
3,143
Cumulative Stores by Quarter

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Etsy Pattern, ordered by worldwide store rank.

Name
Domain
Rank
Created
SOFRA TEXTILE
84,158
2018/12/28
ThoughtCreationCo
84,633
2020/10/16
ElectrickInk Wearable Art
91,840
2020/03/27
Sweet Skin of Mine
103,036
2020/03/27
GOREBA
112,939
2021/02/12

New Stores

Here are the 5 highest-ranked new stores that are running Etsy Pattern.

Name
Domain
Rank
Created
Salt Water Art Co.
1,824,612
2021/06/18
GrimWorldPerspective
1,921,280
2021/06/18
Spirit Beach Crystals
2,245,683
2021/06/18
The Nodes Box
2,245,686
2021/06/18
Mimolang
2,245,734
2021/06/18

Platform Wins

Over the last 90 days, Etsy Pattern has taken 252 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
ThoughtCreationCo
84,633
Shopify
2021/06/14
GOREBA
112,939
Shopify
2021/05/30
www.jpactivewear.com
149,494
Shopify
2021/05/05
The Creative Fringe LLC
166,810
WooCommerce
2021/05/30
Gallery J9
169,925
Shopify
2021/06/20

Platform Losses

Over the last 90 days, Etsy Pattern has lost 108 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Custom Decor and Gifts
168,718
Shopify
2021/05/30
Sage Valley Herbs
774,969
Shopify
2021/06/07
Fight Scrub
1,217,458
Shopify
2021/05/27
alaskanoilganizers.com
1,328,405
WooCommerce
2021/06/01
Significant Printz
1,725,874
Shopify
2021/06/20

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on Etsy Pattern.

Pricing Plan
Stores
Unknown
17,536

Category Breakdown

Here are the top 20 industry verticals for stores on Etsy Pattern.

Country Breakdown

The largest part of Etsy Pattern's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
None
13,969
231
122
74
54
47

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Etsy Pattern install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Facebook
6,681
38%
Instagram
3,144
17%
Pinterest
2,302
13%
Twitter
1,562
8%
Phone
929
5%
Email
761
4%
Facebook Group
128
0%
YouTube
62
0%
Tiktok
20
0%
LinkedIn
1
0%

Third-Party Technologies

Many Etsy Pattern merchants run third-party technologies on their store in addition to apps from the Etsy Pattern App Store. We're tracking 19 different technologies that have 18,970 collective installs on Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Themes

Etsy Pattern has an active and extension theme store. Merchants using Etsy Pattern can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different Etsy Pattern themes. Here are the top themes.

Theme Name
Stores
Unknown
17,536

Top-level Domain Distribution

The vast majority of Etsy Pattern stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
14,723
.store
1,012
.net
443
.shop
443
.co.uk
256
.ca
83
.de
76
.com.au
54
.boutique
52
.co
47

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Etsy Pattern stores, create a free account and have a look for yourself.