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The State of Etsy Pattern in 2022

Updated Sep 16 2022

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Download a complete list of Etsy Pattern stores with a paid account.
Create a free account to get a feel for the data we provide.

Etsy Pattern Growth

At present, there are 14,353 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

  • Etsy Pattern stores increased 3.2% quarter-over-quarter in 2022 Q2.
  • Etsy Pattern stores increased 31% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
23
2017 Q2
84
2017 Q3
40
2017 Q4
17
2018 Q1
51
2018 Q2
2,463
2018 Q3
418
2018 Q4
310
2019 Q1
538
2019 Q2
394
2019 Q3
383
2019 Q4
281
2020 Q1
360
2020 Q2
387
2020 Q3
315
2020 Q4
1,025
2021 Q1
794
2021 Q2
1,001
2021 Q3
657
2021 Q4
845
2022 Q1
935
2022 Q2
369
2022 Q3 (to date)
2,427
Cumulative Stores by Quarter

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.0% of Etsy Pattern stores.
  • Facebook is used by 40.4% of Etsy Pattern stores.
  • Pinterest is used by 15.6% of Etsy Pattern stores.
Type
Stores
Instagram
6,894
Facebook
5,796
Pinterest
2,245
Twitter
1,374
Facebook Group
147
Tiktok
70
YouTube
60
LinkedIn
2

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of Etsy Pattern stores provide a phone number on their website
  • 7% of Etsy Pattern stores have an email on their website
Type
Stores
Phone
1,471
Email
964

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

  • 32.7% of Etsy Pattern stores sell Apparel products.
  • 17.6% of Etsy Pattern stores sell Home & Garden products.
  • 10.2% of Etsy Pattern stores sell Toys & Hobbies products.

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

  • 15.5% of Etsy Pattern stores are in United States
  • 3.0% of Etsy Pattern stores are in United Kingdom
  • 1.5% of Etsy Pattern stores are in Canada
  • 1.2% of Etsy Pattern stores are in Germany
Country
Stores
211
166
87
52
51

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of employees.

  • 0.0% of Etsy Pattern stores have 1 - 9 employees.
  • 0.0% of Etsy Pattern stores have 10 - 24 employees.
  • 0.0% of Etsy Pattern stores have 50 - 99 employees.
Employees
Stores
1 - 9
5
10 - 24
2
50 - 99
1

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

  • 14.3% of Etsy Pattern stores sell 1 - 9 different products.
  • 7.0% of Etsy Pattern stores sell 10 - 24 different products.
  • 6.6% of Etsy Pattern stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
2,046
10 - 24
1,006
25 - 49
948
50 - 99
188
100 - 249
736
250 - 999
295
1000 - 4999
37
10000 - 24999
1
25000 - 99999
105
100000 - 249999
4

Top Technologies on Etsy Pattern Stores

We're tracking 25 different technologies that have 31,899 collective installs on Etsy Pattern stores.

  • Google Tag Manager is used by 100.0% of Etsy Pattern stores.
  • Google Analytics is used by 89.1% of Etsy Pattern stores.
  • Facebook Pixel is used by 32.3% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

  • USPS is used by 11.6% of Etsy Pattern stores.
  • UPS is used by 2.1% of Etsy Pattern stores.
  • Fedex is used by 2.0% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Shipping Carrier
Stores
USPS
1,668
UPS
300
Fedex
281
Royal Mail
180
Canada Post
112
Australia Post
32
Correos
9
Purolator
8
New Zealean Post
6
DHL
4

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.2% of Etsy Pattern stores have a .com domain.
  • 6.1% of Etsy Pattern stores have a .store domain.
  • 2.8% of Etsy Pattern stores have a .net domain.
Top-level Domain
Stores
.com
11,941
.store
878
.net
409
.shop
308
.co.uk
225
.de
90
.ca
68
.com.au
54
.co
46
.boutique
37

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

Name
Domain
Rank
Created
OPEN SEA LEATHER CO.
72,120
2020/10/02
LunarCanyon
143,322
2019/05/17
romaarellano
154,272
2016/12/30
thequalitymendingco
157,717
2018/06/15
www.taorminajewelry.com
157,766
2018/06/15

New Etsy Pattern Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
EngraveMyMemories
567,794
2022/09/16
Squirrelhaven Shop
7,687,558
2022/09/16
www.tlshreffler.com
7,776,839
2022/09/16
Perlio.fr
8,349,433
2022/09/16
Kosmimata by SG
8,506,158
2022/09/16

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 148 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Nesler Designs
568,166
Shopify
2022/08/27
theyandwlab.com
964,104
Shopify
2022/08/06
Phenomenal Fungi
1,017,602
Shopify
2022/07/23
Gracie Nicole
1,072,085
3DCart
2022/07/11
LizBethJewelryCo
1,267,009
Shopify
2022/07/16

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 131 merchants to competitive platforms.

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
The Sheepyshire
186,288
Square Online
2022/07/19
vincente
372,288
Shopify
2022/08/01
GinMartiniDesigns
601,427
Shopify
2022/07/19
Jewellery Workshops with JessicaMarie
785,066
Squarespace
2022/09/12
The Accidental Farmgirl Co
785,465
Shopify
2022/08/22

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Etsy Pattern stores, create a free account and have a look for yourself.