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The State of Etsy Pattern in 2021

Updated Nov 26 2021

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Download a complete list of Etsy Pattern stores with a paid account.
Create a free account to get a feel for the data we provide.

Etsy Pattern Growth

At present, there are 16,889 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

  • Etsy Pattern stores increased 13.2% quarter-over-quarter in 2021 Q3.
  • Etsy Pattern stores increased 83% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
25
2017 Q2
95
2017 Q3
45
2017 Q4
16
2018 Q1
60
2018 Q2
3,127
2018 Q3
537
2018 Q4
388
2019 Q1
712
2019 Q2
530
2019 Q3
539
2019 Q4
382
2020 Q1
495
2020 Q2
613
2020 Q3
467
2020 Q4
1,746
2021 Q1
1,458
2021 Q2
1,910
2021 Q3
1,775
2021 Q4 (to date)
1,703
Cumulative Stores by Quarter

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 41.0% of Etsy Pattern stores.
  • Instagram is used by 39.9% of Etsy Pattern stores.
  • Pinterest is used by 14.5% of Etsy Pattern stores.
Type
Stores
Facebook
6,917
Instagram
6,744
Pinterest
2,446
Twitter
1,651
Facebook Group
158
YouTube
64
Tiktok
38
LinkedIn
2

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of Etsy Pattern stores provide a phone number on their website
  • 6% of Etsy Pattern stores have an email on their website
Type
Stores
Phone
1,615
Email
1,044

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

  • 33.2% of Etsy Pattern stores sell Apparel products.
  • 17.8% of Etsy Pattern stores sell Home & Garden products.
  • 10.1% of Etsy Pattern stores sell Toys & Hobbies products.

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

  • 15.3% of Etsy Pattern stores are in United States
  • 2.7% of Etsy Pattern stores are in United Kingdom
  • 1.5% of Etsy Pattern stores are in Canada
  • 0.9% of Etsy Pattern stores are in Germany
Country
Stores
250
145
100
91
58
58

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of employees.

  • 0.0% of Etsy Pattern stores have 1 - 9 employees.
Employees
Stores
1 - 9
1

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

  • 0.7% of Etsy Pattern stores sell 100 - 249 different products.
  • 0.5% of Etsy Pattern stores sell 1 - 9 different products.
  • 0.5% of Etsy Pattern stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
91
10 - 24
71
25 - 49
87
50 - 99
31
100 - 249
119
250 - 999
71
1000 - 4999
14
5000 - 9999
1
10000 - 24999
1

Top Technologies on Etsy Pattern Stores

We're tracking 14 different technologies that have 19,125 collective installs on Etsy Pattern stores.

  • Google Tag Manager is used by 99.9% of Etsy Pattern stores.
  • Facebook Pixel is used by 12.8% of Etsy Pattern stores.
  • Cloudflare CDN is used by 0.3% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

  • USPS is used by 10.6% of Etsy Pattern stores.
  • UPS is used by 2.1% of Etsy Pattern stores.
  • Fedex is used by 1.4% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Shipping Carrier
Stores
USPS
1,798
UPS
360
Fedex
240
Royal Mail
184
Canada Post
125
Australia Post
41
Correos
10
Purolator
5
DHL
4
New Zealean Post
3

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.1% of Etsy Pattern stores have a .com domain.
  • 5.7% of Etsy Pattern stores have a .store domain.
  • 2.6% of Etsy Pattern stores have a .net domain.
Top-level Domain
Stores
.com
14,211
.store
970
.net
437
.shop
386
.co.uk
241
.de
81
.ca
80
.boutique
58
.com.au
48
.co
45

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

Name
Domain
Rank
Created
KILLER ACID
128,941
2016/12/30
vDesizn
137,536
2021/04/16
Award Millinery Design
157,669
2016/12/30
jazzhandspaperco.com
167,632
2016/12/30
Inspiration Abstracts
167,658
2018/06/15

New Etsy Pattern Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
GRLACards
2,448,846
2021/11/26
KerryColleenLeathercraft
2,448,939
2021/11/26
FunboyCocoDesigns
2,457,208
2021/11/26
Proveaux Fierce
2,473,441
2021/11/26
DigiPrints Galore!
2,582,079
2021/11/26

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 206 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
The Sugared Plums Frames
201,115
Shopify
2021/11/09
www.shopiamcurvyglam.com
275,134
Shopify
2021/11/09
Paradise Paw Prints
464,732
Shopify
2021/11/12
HomesteadCrafter
536,084
Shopify
2021/11/20
FourLetterWordCards
594,775
Shopify
2021/10/09

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 309 merchants to competitive platforms.

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Crystal Lea Jewelry
182,981
Shopify
2021/10/23
Jeff Granito Designs
186,441
Shopify
2021/11/22
magichill
193,760
Shopify
2021/09/23
Foxtail Jewelry
197,161
Shopify
2021/10/13
JushShop
483,299
Shopify
2021/10/15

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Etsy Pattern stores, create a free account and have a look for yourself.