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The State of Etsy Pattern in 2021

Updated Sep 17 2021

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Download a complete list of Etsy Pattern stores with a paid account.
Create a free account to get a feel for the data we provide.

Etsy Pattern Growth

At present, there are 16,880 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

  • Etsy Pattern stores increased 18.3% quarter-over-quarter in 2021 Q2.
  • Etsy Pattern stores increased 80% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
26
2017 Q2
101
2017 Q3
44
2017 Q4
16
2018 Q1
61
2018 Q2
3,227
2018 Q3
552
2018 Q4
405
2019 Q1
743
2019 Q2
559
2019 Q3
566
2019 Q4
411
2020 Q1
524
2020 Q2
651
2020 Q3
534
2020 Q4
2,068
2021 Q1
1,677
2021 Q2
2,280
2021 Q3 (to date)
2,160
Cumulative Stores by Quarter

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 39.4% of Etsy Pattern stores.
  • Instagram is used by 33.3% of Etsy Pattern stores.
  • Pinterest is used by 14.0% of Etsy Pattern stores.
Type
Stores
Facebook
6,659
Instagram
5,615
Pinterest
2,356
Twitter
1,618
Facebook Group
139
YouTube
64
Tiktok
23
LinkedIn
1

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 8% of Etsy Pattern stores provide a phone number on their website
  • 5% of Etsy Pattern stores have an email on their website
Type
Stores
Phone
1,298
Email
920

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

  • 33.3% of Etsy Pattern stores sell Apparel products.
  • 17.8% of Etsy Pattern stores sell Home & Garden products.
  • 10.1% of Etsy Pattern stores sell Toys & Hobbies products.

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

  • 14.0% of Etsy Pattern stores are in United States
  • 2.7% of Etsy Pattern stores are in United Kingdom
  • 1.4% of Etsy Pattern stores are in Canada
  • 0.8% of Etsy Pattern stores are in Germany
Country
Stores
237
133
83
56
51

With a paid account, stores can also be segmented by region and city.

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

  • 0.5% of Etsy Pattern stores sell 100 - 249 different products.
  • 0.4% of Etsy Pattern stores sell 1 - 9 different products.
  • 0.4% of Etsy Pattern stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
74
10 - 24
63
25 - 49
66
50 - 99
25
100 - 249
91
250 - 999
60
1000 - 4999
9
5000 - 9999
1
10000 - 24999
1

Top Technologies on Etsy Pattern Stores

We're tracking 10 different technologies that have 18,849 collective installs on Etsy Pattern stores.

  • Google Tag Manager is used by 100.0% of Etsy Pattern stores.
  • Facebook Pixel is used by 11.3% of Etsy Pattern stores.
  • Cloudflare CDN is used by 0.2% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

  • USPS is used by 7.1% of Etsy Pattern stores.
  • UPS is used by 1.5% of Etsy Pattern stores.
  • Fedex is used by 1.0% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Shipping Carrier
Stores
USPS
1,191
UPS
260
Fedex
166
Canada Post
79
Australia Post
21
Royal Mail
9
Purolator
4
La Poste
3
DHL
2
New Zealean Post
2

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.2% of Etsy Pattern stores have a .com domain.
  • 5.6% of Etsy Pattern stores have a .store domain.
  • 2.6% of Etsy Pattern stores have a .net domain.
Top-level Domain
Stores
.com
14,207
.store
953
.net
432
.shop
411
.co.uk
245
.ca
82
.de
76
.com.au
50
.boutique
49
.co
41

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

Name
Domain
Rank
Created
SOFRA TEXTILE
www.sofrastudio.com
87,792
2018/12/28
vDesizn
www.vdesizn.com
97,525
2021/04/16
www.poofthereitis.com
www.poofthereitis.com
114,825
2018/06/15
Postroad Vintage
postroadvintage.com
125,939
2018/04/27
MKL Latex Couture
www.misskinkylatex.com
126,172
2018/06/15

New Etsy Pattern Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
sampatec
www.sampatec.com
2,295,374
2021/09/17
www.sohidesign.com
www.sohidesign.com
2,709,626
2021/09/17
Eastside Antiques
www.eastsideantiquesfw.com
3,711,027
2021/09/17
Isaih Pottery
isaih.xyz
3,944,238
2021/09/17
The Stellar Stop
www.thestellarstop.com
5,135,863
2021/09/17

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 141 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.cassiabeck.com
www.cassiabeck.com
319,213
Shopify
2021/07/17
Andi's Quilt Co.
andisquiltco.com
440,067
Shopify
2021/08/05
www.vialovedesigns.com
www.vialovedesigns.com
460,764
Shopify
2021/08/01
BeleKidsFashion
www.belekidsfashion.com
857,873
Shopify
2021/08/07
Geek House Creations
www.geekhousecreations.com
907,285
Shopify
2021/08/25

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 309 merchants to competitive platforms.

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
The Silver Wren
thesilverwren.com
141,073
Shopify
2021/08/20
Craftin Nikki
craftinnikki.com
167,868
Squarespace
2021/07/03
Whidden's Woodshop
www.whiddenswoodshop.com
170,303
Shopify
2021/07/24
Design59
www.design59furniture.com
305,528
Shopify
2021/07/29
R_at_H
therusticatheart.com
359,484
Shopify
2021/07/25

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Etsy Pattern stores, create a free account and have a look for yourself.