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The State of Etsy Pattern in 2025

Updated Feb 21 2025

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Download a complete list of Etsy Pattern stores with a paid account.
Create a free account to get a feel for the data we provide.

Etsy Pattern Growth

At present, there are 8,884 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

  • Etsy Pattern stores decreased -1.2% quarter-over-quarter in 2024 Q4.
  • Etsy Pattern stores decreased -22% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q2
17,599
2021 Q3
16,921
2021 Q4
16,667
2022 Q1
16,098
2022 Q2
13,217
2022 Q3
14,215
2022 Q4
13,808
2023 Q1
13,902
2023 Q2
13,411
2023 Q3
12,299
2023 Q4
11,526
2024 Q1
10,811
2024 Q2
9,942
2024 Q3
9,584
2024 Q4
8,994
2025 Q1 (to date)
8,884
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102,0004,0006,0008,00010,00012,00014,00016,00018,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 46.5% of Etsy Pattern stores.
  • Facebook is used by 37.6% of Etsy Pattern stores.
  • Pinterest is used by 14.9% of Etsy Pattern stores.
Type
Stores
Instagram
4,132
Facebook
3,337
Pinterest
1,328
Twitter
762
Facebook Group
87
YouTube
59
Tiktok
37
LinkedIn
4

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of Etsy Pattern stores provide a phone number on their website
  • 7% of Etsy Pattern stores have an email on their website
Type
Stores
Phone
897
Email
637

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

  • 30.7% of Etsy Pattern stores sell Apparel products.
  • 17.5% of Etsy Pattern stores sell Home & Garden products.
  • 10.8% of Etsy Pattern stores sell Toys & Hobbies products.
ApparelHome & GardenToys & HobbiesGifts & Special EventsArts & EntertainmentPeople & SocietyAntiques & CollectiblesBeauty & FitnessFood & DrinkPets & Animals

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

  • 96.3% of Etsy Pattern stores are in United States
  • 1.6% of Etsy Pattern stores are in United Kingdom
  • 0.6% of Etsy Pattern stores are in Germany
  • 0.5% of Etsy Pattern stores are in Canada
Country
Stores
57
45
15
6
5
4
United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of employees.

  • 100.0% of Etsy Pattern stores have Unknown employees.
  • 0.0% of Etsy Pattern stores have 1 - 9 employees.
  • 0.0% of Etsy Pattern stores have 10 - 24 employees.
Employees
Stores
Unknown
8,880
1 - 9
3
10 - 24
1
Unknown

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

  • 39.8% of Etsy Pattern stores sell 1 - 9 different products.
  • 11.9% of Etsy Pattern stores sell 10 - 24 different products.
  • 10.7% of Etsy Pattern stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
3,539
10 - 24
1,054
25 - 49
950
50 - 99
178
100 - 249
692
250 - 999
265
1000 - 4999
30
5000 - 9999
5
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on Etsy Pattern Stores

We're tracking 35 different technologies that have 39,099 collective installs on Etsy Pattern stores.

  • Google Analytics is used by 99.8% of Etsy Pattern stores.
  • Google Tag Manager is used by 99.8% of Etsy Pattern stores.
  • Google Adsense is used by 99.8% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

  • USPS is used by 6.2% of Etsy Pattern stores.
  • UPS is used by 1.5% of Etsy Pattern stores.
  • Fedex is used by 1.3% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Shipping Carrier
Stores
USPS
550
UPS
130
Fedex
118
Royal Mail
103
Canada Post
32
Australia Post
13
Correos
5
DHL
4
Purolator
3
Japan Post
2

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.9% of Etsy Pattern stores have a .com domain.
  • 5.9% of Etsy Pattern stores have a .store domain.
  • 2.8% of Etsy Pattern stores have a .net domain.
Top-level Domain
Stores
.com
7,452
.store
521
.net
245
.shop
188
.co.uk
133
.de
57
.ca
44
.com.au
28
.co
26
.art
18
.com.store.net.shop

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

Name
Domain
Rank
Created
romaarellano
111,941
2016/12/30
hitchandtimber.com
132,655
2017/10/27
---------L-0-W-L-E-V-E-L--
155,987
2021/10/01
Stockbridge Sewing Works
170,252
2018/06/15
HAPPY ZOE VEGAN BAKERY
188,635
2018/06/15

New Etsy Pattern Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.annefontenoy.co.uk
4,253,733
2025/02/21
Vicky Jones Design
6,032,527
2025/02/21
www.woolbloomy.com
6,105,645
2025/02/21
Bespoke Creations co
6,127,127
2025/02/21
HeartWoodStorageShop
6,137,943
2025/02/21

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 98 merchants from competitive ecommerce platforms.

ShopifyWooCommerceWixSquarespaceCustom CartEcwidGoDaddy Online Store

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
The Glow Co.
932,467
Shopify
2025/01/28
PhotographyByIgor
1,699,705
Shopify
2024/12/27
Dragon & Wolf Designs
1,703,763
Shopify
2025/02/14
Jewellery For Your Furniture!
1,979,067
Ecwid
2025/01/10
Cotton Mule
2,065,675
Squarespace
2025/01/22

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 98 merchants to competitive platforms.

ShopifySquarespaceSquare OnlineWooCommerceCustom CartGoDaddy Online StoreBig Cartel

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ArtPrintsVicky
562,163
WooCommerce
2025/02/14
Catching light Studios
765,144
Big Cartel
2024/12/29
Kimberly Hodges Art and Design
1,038,973
Shopify
2024/12/29
Keen Bee Studio
1,771,672
Shopify
2025/01/12
Little Castle Designs
1,822,415
Squarespace
2025/01/12

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Etsy Pattern stores, create a free account and have a look for yourself.