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The State of Etsy Pattern in 2024

Updated Feb 23 2024

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Download a complete list of Etsy Pattern stores with a paid account.
Create a free account to get a feel for the data we provide.

Etsy Pattern Growth

At present, there are 11,179 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

  • Etsy Pattern stores increased 7.8% quarter-over-quarter in 2023 Q4.
  • Etsy Pattern stores increased 47% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
17,599
2021 Q3
16,921
2021 Q4
16,667
2022 Q1
16,098
2022 Q2
13,217
2022 Q3
14,215
2022 Q4
13,808
2023 Q1
13,902
2023 Q2
13,411
2023 Q3
12,299
2023 Q4
11,526
2024 Q1 (to date)
11,179
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 46.1% of Etsy Pattern stores.
  • Facebook is used by 38.6% of Etsy Pattern stores.
  • Pinterest is used by 15.7% of Etsy Pattern stores.
Type
Stores
Instagram
5,153
Facebook
4,312
Pinterest
1,760
Twitter
982
Facebook Group
111
Tiktok
62
YouTube
55
LinkedIn
7

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of Etsy Pattern stores provide a phone number on their website
  • 7% of Etsy Pattern stores have an email on their website
Type
Stores
Phone
1,121
Email
807

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

  • 31.6% of Etsy Pattern stores sell Apparel products.
  • 17.5% of Etsy Pattern stores sell Home & Garden products.
  • 10.2% of Etsy Pattern stores sell Toys & Hobbies products.

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

  • 94.4% of Etsy Pattern stores are in United States
  • 1.5% of Etsy Pattern stores are in United Kingdom
  • 0.6% of Etsy Pattern stores are in Germany
  • 0.5% of Etsy Pattern stores are in Canada
Country
Stores
10,556
71
54
16
8
8
7

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of employees.

  • 99.9% of Etsy Pattern stores have Unknown employees.
  • 0.0% of Etsy Pattern stores have 1 - 9 employees.
  • 0.0% of Etsy Pattern stores have 25 - 49 employees.
Employees
Stores
Unknown
11,173
1 - 9
5
25 - 49
1

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

  • 36.0% of Etsy Pattern stores sell 1 - 9 different products.
  • 11.0% of Etsy Pattern stores sell 10 - 24 different products.
  • 9.9% of Etsy Pattern stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
4,021
10 - 24
1,235
25 - 49
1,105
50 - 99
183
100 - 249
787
250 - 999
279
1000 - 4999
38
5000 - 9999
1

Top Technologies on Etsy Pattern Stores

We're tracking 35 different technologies that have 48,997 collective installs on Etsy Pattern stores.

  • Google Tag Manager is used by 100.0% of Etsy Pattern stores.
  • Google Adsense is used by 100.0% of Etsy Pattern stores.
  • Google Analytics is used by 100.0% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

  • USPS is used by 6.0% of Etsy Pattern stores.
  • UPS is used by 1.4% of Etsy Pattern stores.
  • Fedex is used by 1.3% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Shipping Carrier
Stores
USPS
670
UPS
156
Fedex
143
Royal Mail
140
Canada Post
48
Australia Post
16
Correos
6
DHL
5
Japan Post
4
Purolator
4

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.6% of Etsy Pattern stores have a .com domain.
  • 6.3% of Etsy Pattern stores have a .store domain.
  • 2.9% of Etsy Pattern stores have a .net domain.
Top-level Domain
Stores
.com
9,351
.store
700
.net
319
.shop
203
.co.uk
157
.de
71
.ca
51
.co
36
.com.au
36
.art
19

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

Name
Domain
Rank
Created
MouseShoppe
92,601
2016/12/30
www.uberrime.com
93,115
2018/06/15
HAPPY ZOE VEGAN BAKERY
115,948
2018/06/15
hitchandtimber.com
138,637
2017/10/27
Geek Made Designs
161,095
2018/06/15

New Etsy Pattern Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Ars Venenum
5,887,020
2024/02/23
WhitePeachCottage
5,957,251
2024/02/23
Bloodstones Creations
5,987,097
2024/02/23
XIRAOFFICIAL
6,002,296
2024/02/23
DoinaCreates
6,042,736
2024/02/23

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 137 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
thequiltedchicken
530,826
Wix
2024/02/19
🔪Shop ETSY MissTorture.etsy.com🔪
711,200
Shopify
2024/02/01
Azriel Knight
1,020,785
WooCommerce
2023/12/06
The Dragon Hoard
1,046,902
Shopify
2024/01/17
www.outsidertees.com
1,073,215
Shopify
2024/02/07

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 127 merchants to competitive platforms.

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Rose & Bee Organics
389,139
Shopify
2024/02/05
ColoradoColorCompany
527,270
Shopify
2024/01/08
VixenAndStag
717,937
Shopify
2024/02/05
thewhippetcoats
1,246,455
WooCommerce
2024/01/29
Handmade Porcelain Jewelry by Oei Ceramics
1,317,608
Shopify
2024/01/01

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Etsy Pattern stores, create a free account and have a look for yourself.