Check out our Chrome Extension.

The State of Etsy Pattern in 2022

Updated May 20 2022

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Download a complete list of Etsy Pattern stores with a paid account.
Create a free account to get a feel for the data we provide.

Etsy Pattern Growth

At present, there are 14,634 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

  • Etsy Pattern stores increased 11.6% quarter-over-quarter in 2022 Q1.
  • Etsy Pattern stores increased 54% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
23
2017 Q2
82
2017 Q3
42
2017 Q4
14
2018 Q1
57
2018 Q2
2,697
2018 Q3
465
2018 Q4
331
2019 Q1
598
2019 Q2
457
2019 Q3
449
2019 Q4
320
2020 Q1
384
2020 Q2
454
2020 Q3
377
2020 Q4
1,263
2021 Q1
896
2021 Q2
1,229
2021 Q3
1,000
2021 Q4
1,220
2022 Q1
1,456
2022 Q2 (to date)
574
Cumulative Stores by Quarter

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 44.7% of Etsy Pattern stores.
  • Facebook is used by 40.9% of Etsy Pattern stores.
  • Pinterest is used by 14.9% of Etsy Pattern stores.
Type
Stores
Instagram
6,543
Facebook
5,982
Pinterest
2,178
Twitter
1,423
Facebook Group
137
YouTube
62
Tiktok
46
LinkedIn
2
Snapchat
1

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of Etsy Pattern stores provide a phone number on their website
  • 7% of Etsy Pattern stores have an email on their website
Type
Stores
Phone
1,508
Email
954

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

  • 32.7% of Etsy Pattern stores sell Apparel products.
  • 17.7% of Etsy Pattern stores sell Home & Garden products.
  • 10.2% of Etsy Pattern stores sell Toys & Hobbies products.

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

  • 15.7% of Etsy Pattern stores are in United States
  • 3.0% of Etsy Pattern stores are in United Kingdom
  • 1.5% of Etsy Pattern stores are in Canada
  • 1.0% of Etsy Pattern stores are in Germany
Country
Stores
223
141
88
54
48

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of employees.

  • 0.0% of Etsy Pattern stores have 1 - 9 employees.
Employees
Stores
1 - 9
1

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

  • 1.5% of Etsy Pattern stores sell 100 - 249 different products.
  • 1.4% of Etsy Pattern stores sell 25 - 49 different products.
  • 1.4% of Etsy Pattern stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
201
10 - 24
168
25 - 49
204
50 - 99
50
100 - 249
221
250 - 999
140
1000 - 4999
24
5000 - 9999
1
10000 - 24999
1
25000 - 99999
2

Top Technologies on Etsy Pattern Stores

We're tracking 22 different technologies that have 32,248 collective installs on Etsy Pattern stores.

  • Google Tag Manager is used by 99.9% of Etsy Pattern stores.
  • Google Analytics is used by 87.8% of Etsy Pattern stores.
  • Facebook Pixel is used by 31.8% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

  • USPS is used by 11.8% of Etsy Pattern stores.
  • UPS is used by 2.1% of Etsy Pattern stores.
  • Fedex is used by 1.9% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Shipping Carrier
Stores
USPS
1,725
UPS
300
Fedex
276
Royal Mail
187
Canada Post
112
Australia Post
36
Purolator
10
Correos
10
New Zealean Post
6
DHL
5

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.1% of Etsy Pattern stores have a .com domain.
  • 5.7% of Etsy Pattern stores have a .store domain.
  • 2.7% of Etsy Pattern stores have a .net domain.
Top-level Domain
Stores
.com
12,308
.store
839
.net
398
.shop
322
.co.uk
222
.de
77
.ca
63
.com.au
50
.boutique
40
.co
36

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

Name
Domain
Rank
Created
OPEN SEA LEATHER CO.
70,228
2020/10/02
Second Voyage Vintage
183,651
2018/06/15
www.liquidproust.com
194,423
2018/06/08
SEEDVILLE USA
201,346
2018/06/15
LintonArt
213,700
2018/06/15

New Etsy Pattern Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Frost & Ember Creations
6,906,611
2022/05/20
Sarihandmadestuff
7,569,803
2022/05/20
Ohio Sculptures
7,575,633
2022/05/20
MANAPAL Hamburg
8,291,421
2022/05/20
SmrtshpStore
8,435,376
2022/05/20

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 170 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
CreateEngland
291,606
Wix
2022/03/03
TheRetroCentric
299,520
Square Online
2022/03/22
Samitomato
803,298
Square Online
2022/03/28
Tylee Rei
839,781
Shopify
2022/03/29
mvptshirt
905,946
Shopify
2022/04/17

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 376 merchants to competitive platforms.

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
inkley.us
296,534
Shopify
2022/04/11
haizearranz
296,544
Shopify
2022/05/02
adjanidesigns
297,096
Shopify
2022/04/25
Wayward Silver & Hexcraft
299,406
Big Cartel
2022/05/02
dozidesign
805,295
Shopify
2022/04/04

Get more insights on Etsy Pattern stores

Our search interface is easy to use and helps you find the Etsy Pattern stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Etsy Pattern stores, create a free account and have a look for yourself.