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The State of Volusion in 2024

Updated Feb 23 2024

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

Download a complete list of Volusion stores with a paid account.
Create a free account to get a feel for the data we provide.

Volusion Growth

At present, there are 1,790 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 4.4% quarter-over-quarter in 2023 Q4.
  • Volusion stores increased 22% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q1
13,889
2020 Q2
10,984
2020 Q3
10,400
2020 Q4
9,690
2021 Q1
9,273
2021 Q2
8,886
2021 Q3
8,492
2021 Q4
8,095
2022 Q1
7,820
2022 Q2
7,409
2022 Q3
7,142
2022 Q4
6,823
2023 Q1
6,462
2023 Q2
6,154
2023 Q3
5,809
2023 Q4
5,567
2024 Q1 (to date)
1,790
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Volusion store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.1% of Volusion stores.
  • Twitter is used by 20.3% of Volusion stores.
  • Instagram is used by 14.1% of Volusion stores.
Type
Stores
Facebook
538
Twitter
364
Instagram
253
YouTube
174
LinkedIn
135
Pinterest
133
Yelp
16
Facebook Group
8
Tiktok
4
WhatsApp
1

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of Volusion stores provide a phone number on their website
  • 41% of Volusion stores have an email on their website
Type
Stores
Phone
1,070
Email
731

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 15.1% of Volusion stores sell Home & Garden products.
  • 10.2% of Volusion stores sell Business & Industrial products.
  • 9.5% of Volusion stores sell Apparel products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 42.2% of Volusion stores are in United States
  • 4.0% of Volusion stores are in United Kingdom
  • 3.2% of Volusion stores are in Australia
  • 2.6% of Volusion stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 94.7% of Volusion stores have Unknown employees.
  • 2.3% of Volusion stores have 1 - 9 employees.
  • 0.7% of Volusion stores have 10 - 24 employees.
Employees
Stores
Unknown
1,696
1 - 9
41
10 - 24
13
25 - 49
10
50 - 99
3
100 - 249
6
250 - 999
5
1000 - 4999
11
5000+
5

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 21.7% of Volusion stores sell 1 - 9 different products.
  • 15.5% of Volusion stores sell 250 - 999 different products.
  • 14.9% of Volusion stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
389
10 - 24
154
25 - 49
186
50 - 99
59
100 - 249
266
250 - 999
277
1000 - 4999
71
5000 - 9999
134
10000 - 24999
20
25000 - 99999
7

Top Technologies on Volusion Stores

We're tracking 116 different technologies that have 6,276 collective installs on Volusion stores.

  • Google Analytics is used by 47.3% of Volusion stores.
  • Facebook SDK is used by 40.6% of Volusion stores.
  • reCAPTCHA is used by 34.0% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 7.2% of Volusion stores.
  • USPS is used by 6.2% of Volusion stores.
  • Fedex is used by 4.1% of Volusion stores.

Here are the top 8 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
128
USPS
111
Fedex
74
Royal Mail
14
Australia Post
14
Canada Post
13
DHL
3
Purolator
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.7% of Volusion stores have a .com domain.
  • 3.9% of Volusion stores have a .co.uk domain.
  • 3.0% of Volusion stores have a .com.au domain.
Top-level Domain
Stores
.com
1,499
.co.uk
69
.com.au
54
.org
50
.net
38
.ca
20
.biz
9
.us
8
.edu
6
.ie
4

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
Ty Ty Nursery
8,712
2016/12/30
The Shelving Store
8,884
2020/03/13
Flower Window Boxes
9,738
2016/12/30
Dorm Co
12,107
2016/12/30
CCTV Camera Pros
12,317
2018/11/02

New Volusion Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
dunkinspark.sourcepak.com
12,118,323
2024/02/23
www.rlbreakers.com
6,248,924
2024/02/16
www.arizonabocceball.com
6,451,617
2024/02/09
www.bedtek.com.au
3,653,619
2024/02/02
bedtek.com.au
3,653,620
2024/02/02

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Everything Attachments
17,063
BigCommerce
2024/01/08
www.v1spreedlybamboratesturl.com
7,768,003
Custom Cart
2024/01/22
v1qssprimestore3.volusioninternalsite.com
12,796,003
Custom Cart
2024/01/22

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 44 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Sure
27,323
Shopify
2024/02/05
Amazing Gates
28,880
Shopify
2024/01/20
Tasha Apparel Wholesale
31,161
Shopify
2023/12/25
Ace Tool Online
35,653
Custom Cart
2023/12/04
estreetplastics
85,765
Custom Cart
2024/01/15

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Volusion stores, create a free account and have a look for yourself.