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The State of Volusion in 2021

Updated Nov 26 2021

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

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Volusion Growth

At present, there are 8,210 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 0.7% quarter-over-quarter in 2021 Q3.
  • Volusion stores increased 2% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
517
2017 Q2
112
2017 Q3
121
2017 Q4
183
2018 Q1
703
2018 Q2
189
2018 Q3
144
2018 Q4
101
2019 Q1
168
2019 Q2
93
2019 Q3
97
2019 Q4
110
2020 Q1
214
2020 Q2
52
2020 Q3
47
2020 Q4
45
2021 Q1
49
2021 Q2
35
2021 Q3
59
2021 Q4 (to date)
27
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 35.6% of Volusion stores.
  • Twitter is used by 22.9% of Volusion stores.
  • Instagram is used by 18.8% of Volusion stores.
Type
Stores
Facebook
2,924
Twitter
1,876
Instagram
1,540
Pinterest
828
YouTube
827
LinkedIn
463
Yelp
61
Facebook Group
30
Tiktok
5
Snapchat
2

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of Volusion stores provide a phone number on their website
  • 58% of Volusion stores have an email on their website
Type
Stores
Phone
4,897
Email
4,728

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 15.5% of Volusion stores sell Home & Garden products.
  • 10.9% of Volusion stores sell Apparel products.
  • 10.0% of Volusion stores sell Business & Industrial products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 48.5% of Volusion stores are in United States
  • 2.7% of Volusion stores are in Canada
  • 2.0% of Volusion stores are in United Kingdom
  • 1.2% of Volusion stores are in Australia
Country
Stores
218
102
29
5
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 1.7% of Volusion stores have 1 - 9 employees.
  • 0.5% of Volusion stores have 10 - 24 employees.
  • 0.2% of Volusion stores have 25 - 49 employees.
Employees
Stores
1 - 9
141
10 - 24
44
25 - 49
19
50 - 99
4
100 - 249
6
250 - 999
4
1000 - 4999
1
5000+
2

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 13.7% of Volusion stores sell 250 - 999 different products.
  • 12.2% of Volusion stores sell 100 - 249 different products.
  • 7.3% of Volusion stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
382
10 - 24
393
25 - 49
598
50 - 99
160
100 - 249
1,000
250 - 999
1,128
1000 - 4999
428
5000 - 9999
87
10000 - 24999
65
25000 - 99999
28

Top Technologies on Volusion Stores

We're tracking 132 different technologies that have 15,132 collective installs on Volusion stores.

  • Google Analytics is used by 47.9% of Volusion stores.
  • PayPal Checkout is used by 39.1% of Volusion stores.
  • Google Tag Manager is used by 26.6% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 11.6% of Volusion stores.
  • USPS is used by 8.6% of Volusion stores.
  • Fedex is used by 4.9% of Volusion stores.

Here are the top 9 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
951
USPS
707
Fedex
401
Canada Post
43
Royal Mail
24
Australia Post
18
Purolator
10
China Post
2
Correos
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.3% of Volusion stores have a .com domain.
  • 2.7% of Volusion stores have a .net domain.
  • 1.6% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
7,328
.net
225
.org
132
.co.uk
118
.ca
104
.com.au
87
.us
40
.biz
30
.ie
20
.ab.ca
12

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
Discount Pool Supplies Online
2,923
2016/12/30
Trendy Clothes for Women
3,383
2016/12/30
Ace Tool Online
3,424
2017/01/27
Arms Unlimited Inc.
3,870
2016/12/30
Discover Books
3,900
2018/01/19

New Volusion Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
BEVERLY HILLS BRIDAL SHOP
9,271,627
2021/11/26
www.northwesttoysllc.com
3,430,058
2021/11/19
www.chrisberry-vstore.com
8,261,466
2021/11/19
Pepper
8,870,608
2021/11/19
www.hudxpress.com
9,210,755
2021/11/19

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 8 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
teamsaleenstore.com
714,651
Shopify
2021/09/30
www.millshardwarehank.com
1,265,366
BigCommerce
2021/10/21
www.massimomarine.com
1,473,925
Shopify
2021/10/09
Home
1,798,848
Custom Cart
2021/10/10
www.amaze-me.com
2,507,854
Custom Cart
2021/10/26

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 118 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
RightToBear.com
12,418
BigCommerce
2021/09/09
Strapworks
18,262
Magento
2021/09/09
rollerskateusa.com
19,983
3DCart
2021/11/22
Magnuson Superchargers
22,273
Shopify
2021/09/06
Decorative Fabrics Direct
42,080
BigCommerce
2021/11/24

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.