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The State of Volusion in 2024

Updated Oct 4 2024

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

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Volusion Growth

At present, there are 4,785 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 3.7% quarter-over-quarter in 2024 Q3.
  • Volusion stores increased 11% year-over-year in 2024 Q3.
Quarter
Active Stores
2020 Q1
13,889
2020 Q2
10,984
2020 Q3
10,400
2020 Q4
9,690
2021 Q1
9,273
2021 Q2
8,886
2021 Q3
8,492
2021 Q4
8,095
2022 Q1
7,820
2022 Q2
7,409
2022 Q3
7,142
2022 Q4
6,823
2023 Q1
6,462
2023 Q2
6,154
2023 Q3
5,809
2023 Q4
5,567
2024 Q1
1,767
2024 Q2
1,608
2024 Q3
4,986
2024 Q4 (to date)
4,785
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Volusion store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 37.3% of Volusion stores.
  • Twitter is used by 21.3% of Volusion stores.
  • Instagram is used by 18.9% of Volusion stores.
Type
Stores
Facebook
1,783
Twitter
1,021
Instagram
903
YouTube
525
Pinterest
438
LinkedIn
344
Yelp
37
Facebook Group
24
Tiktok
24
WhatsApp
2
Snapchat
1

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 72% of Volusion stores provide a phone number on their website
  • 26% of Volusion stores have an email on their website
Type
Stores
Phone
3,450
Email
1,243

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 16.7% of Volusion stores sell Home & Garden products.
  • 10.9% of Volusion stores sell Business & Industrial products.
  • 9.8% of Volusion stores sell Apparel products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 55.3% of Volusion stores are in United States
  • 2.8% of Volusion stores are in Canada
  • 1.7% of Volusion stores are in United Kingdom
  • 1.2% of Volusion stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 94.7% of Volusion stores have Unknown employees.
  • 3.6% of Volusion stores have 1 - 9 employees.
  • 0.8% of Volusion stores have 10 - 24 employees.
Employees
Stores
Unknown
4,532
1 - 9
171
10 - 24
38
25 - 49
14
50 - 99
4
100 - 249
5
250 - 999
5
1000 - 4999
11
5000+
5

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 18.2% of Volusion stores sell 250 - 999 different products.
  • 17.8% of Volusion stores sell 100 - 249 different products.
  • 17.2% of Volusion stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
821
10 - 24
460
25 - 49
565
50 - 99
148
100 - 249
854
250 - 999
870
1000 - 4999
295
5000 - 9999
182
10000 - 24999
62
25000 - 99999
28

Top Technologies on Volusion Stores

We're tracking 181 different technologies that have 30,943 collective installs on Volusion stores.

  • Google Analytics is used by 78.8% of Volusion stores.
  • Google Tag Manager is used by 74.7% of Volusion stores.
  • Google Adsense is used by 72.7% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 12.6% of Volusion stores.
  • USPS is used by 10.9% of Volusion stores.
  • Fedex is used by 8.0% of Volusion stores.

Here are the top 10 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
604
USPS
523
Fedex
384
Canada Post
41
Royal Mail
17
Australia Post
13
Purolator
5
DHL
5
China Post
2
SF Express
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.4% of Volusion stores have a .com domain.
  • 3.1% of Volusion stores have a .net domain.
  • 1.6% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
4,280
.net
148
.org
75
.ca
61
.co.uk
59
.com.au
47
.us
29
.biz
17
.ie
12
.shop
6

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
Dorm Co
7,162
2016/12/30
StuffedSafari.comĀ®
7,808
2016/12/30
Flower Window Boxes
9,536
2016/12/30
Heirloom Tomatoes TomatoFest
11,059
2016/12/30
www.monsterjamsuperstore.com
11,162
2016/12/30

New Volusion Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.weaponsarmorer.com
3,593,313
2024/10/04
store.com
12,350,640
2024/10/04
store.com
12,838,815
2024/10/04
hweb001.volusioninternalsite.com
13,085,004
2024/10/04
Windcrest Farm
6,369,878
2024/09/27

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 78 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Purpleheart Armoury
22,201
Custom Cart
2024/07/24
Official Alegria Shoe Shop
28,490
Custom Cart
2024/08/30
www.autodoorandhardware.com
44,377
Custom Cart
2024/08/30
Colorado Ski Shop
46,355
Custom Cart
2024/07/29
Door Closers USA
48,057
Custom Cart
2024/09/06

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 77 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
The Sausage Maker
13,232
WooCommerce
2024/08/06
JoeBobOutfitters
13,578
Custom Cart
2024/09/26
Shelving Inc.
16,593
Shopify
2024/07/30
Sheffield Pottery Inc.
18,114
Shopify
2024/08/12
Aventis Systems
53,813
BigCommerce
2024/09/24

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Volusion stores, create a free account and have a look for yourself.