The State of Volusion

Launched in 2002, Volusion is one of the oldest e-commerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

Quarterly Growth

At present, there are 12,341 live stores running on the Volusion platform.

Here is the quarter-over-quarter growth of stores running Volusion.

Quarter
New Active Stores
2017 Q1
741
2017 Q2
156
2017 Q3
194
2017 Q4
259
2018 Q1
1,999
2018 Q2
293
2018 Q3
220
2018 Q4
170
2019 Q1
268
2019 Q2
155
2019 Q3
169
2019 Q4
169
2020 Q1
365
2020 Q2 (to date)
76
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Volusion, ordered by worldwide store rank.

Name
Domain
Rank
Created
www.partswarehouse.com
565
2016/12/30
NITECORE® Store
1,192
2016/12/30
www.myvaporstore.com
1,686
2016/12/30
ANSgear Paintball
1,718
2018/05/25
www.wowwigs.com
1,883
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Volusion.

Name
Domain
Rank
Created
www.bargainwatchdirect.com
2,967,749
2020/05/29
www.rubyroosaddles.com
3,017,682
2020/05/29
www.monkeygripp.com
3,021,138
2020/05/29
www.compusapro.com
3,509,339
2020/05/29
www.americandefensemanufacturing.com
114,556
2020/05/22

Platform Wins

Over the last 90 days, Volusion has taken 6 merchants from competitive platforms.

Platform
Stores

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
MasterCraft Safety®
86,950
Magento
2020/04/30
NorCal Ovenworks Inc.
170,177
Big Commerce
2020/03/18
www.atlaspowerwraps.com
225,457
Shopify
2020/05/06
www.teamsaleenstore.com
249,602
Shopify
2020/04/18
www.pureedgenutrition.com
347,447
WooCommerce
2020/05/16

Platform Losses

Over the last 90 days, Volusion has lost 125 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Soccercorner.com
11,179
Magento
2020/04/23
PUFFITUP
11,409
Shopify
2020/05/08
Paintball Online
12,261
Big Commerce
2020/03/29
Fairway Jockey
15,163
Shopify
2020/03/21
Vintage Trailer Supply
16,487
Big Commerce
2020/03/31

Category Breakdown

Here are the top 20 industry verticals for stores on Volusion.

Country Breakdown

Volusion is quite popular in the United States.

Country
Stores
None
5,626
339
140
40
8
6

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Volusion.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Phone
6,693
54%
Email
6,458
52%
Facebook
4,081
33%
Twitter
2,758
22%
Instagram
2,134
17%
Pinterest
1,224
9%
YouTube
1,111
9%
LinkedIn
484
3%
Snapchat
5
0%

Third-Party Technologies

Many Volusion merchants run third-party technologies on their store in addition to apps from the Volusion App Store. We're tracking 64 different technologies that have 9,178 collective installs on Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top-level Domain Distribution

Most Volusion stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
11,046
.net
324
.co.uk
202
.org
187
.ca
151
.com.au
124
.us
56
.biz
40
.ie
28
.ab.ca
22

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain state
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.