The State of Volusion

Launched in 2002, Volusion is one of the oldest e-commerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

Quarterly Growth

At present, there are 10,243 live stores running on the Volusion platform.

Here is the quarter-over-quarter growth of stores running Volusion.

Quarter
New Active Stores
2017 Q1
677
2017 Q2
138
2017 Q3
167
2017 Q4
225
2018 Q1
829
2018 Q2
262
2018 Q3
184
2018 Q4
141
2019 Q1
226
2019 Q2
138
2019 Q3
135
2019 Q4
152
2020 Q1
316
2020 Q2
84
2020 Q3
63
2020 Q4 (to date)
10
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Volusion, ordered by worldwide store rank.

Name
Domain
Rank
Created
Best Buy Auto Equipment
1,059
2016/12/30
www.partswarehouse.com
1,202
2016/12/30
VXB.com Bearings
1,320
2020/03/13
Nitecore Store
1,530
2016/12/30
Polish Art Center
2,181
2017/10/27

New Stores

Here are the 5 highest-ranked new stores that are running Volusion.

Name
Domain
Rank
Created
store.brightstarmps.com
2,336,308
2020/10/16
www.empiretvs.com
3,634,045
2020/10/16
Japanese Mini Truck Parts
1,029,663
2020/10/09
store.inhomepa.com
2,642,862
2020/10/09
www.giftselector2020.com
3,711,266
2020/10/09

Platform Wins

Over the last 90 days, Volusion has taken 2 merchants from competitive platforms.

Platform
Stores

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
www.duracoatfirearmfinishes.com
122,748
Shopify
2020/08/08
www.musicgiftsusa.com
791,332
WooCommerce
2020/08/10

Platform Losses

Over the last 90 days, Volusion has lost 200 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Bob Ross Inc.
5,916
Big Commerce
2020/09/11
www.growcarnivorousplants.com
7,871
Big Commerce
2020/10/03
IP Phone Warehouse
11,304
Big Commerce
2020/08/20
OEMBimmerParts
12,268
Shopify
2020/09/11
Capital Teas, Inc.
14,189
Big Commerce
2020/09/11

Category Breakdown

Here are the top 20 industry verticals for stores on Volusion.

Country Breakdown

Volusion is quite popular in the United States.

Country
Stores
None
4,326
288
125
35
5
4

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Volusion.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Phone
5,878
57%
Email
5,814
56%
Facebook
3,714
36%
Instagram
1,973
19%
Twitter
1,563
15%
Pinterest
1,104
10%
YouTube
1,019
9%
LinkedIn
461
4%
Snapchat
4
0%

Third-Party Technologies

Many Volusion merchants run third-party technologies on their store in addition to apps from the Volusion App Store. We're tracking 80 different technologies that have 8,250 collective installs on Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top-level Domain Distribution

Most Volusion stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
9,089
.net
297
.co.uk
177
.org
169
.ca
136
.com.au
112
.us
49
.biz
35
.ie
25
.ab.ca
20

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.