The State of Volusion

Launched in 2002, Volusion is one of the oldest e-commerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

Quarterly Growth

At present, there are 9,611 live stores running on the Volusion platform.

Here is the quarter-over-quarter growth of stores running Volusion.

Quarter
New Active Stores
2017 Q1
628
2017 Q2
134
2017 Q3
149
2017 Q4
210
2018 Q1
776
2018 Q2
242
2018 Q3
168
2018 Q4
136
2019 Q1
205
2019 Q2
123
2019 Q3
124
2019 Q4
133
2020 Q1
301
2020 Q2
74
2020 Q3
56
2020 Q4
63
2021 Q1 (to date)
9
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Volusion, ordered by worldwide store rank.

Name
Domain
Rank
Created
Best Buy Auto Equipment
687
2016/12/30
www.partswarehouse.com
935
2016/12/30
ANSgear Paintball
1,278
2018/05/25
Discount Cleaning Products
1,653
2017/01/27
CCTV Camera Pros
1,669
2018/11/02

New Stores

Here are the 5 highest-ranked new stores that are running Volusion.

Name
Domain
Rank
Created
www.fsinorth.com
245,313
2021/01/08
www.washingtonwall.com
678,720
2021/01/08
bstc.mohawkrubber.com
1,740,488
2021/01/08
James Trading Company
3,587,561
2021/01/08
www.glmgifts.com
3,965,372
2021/01/08

Platform Wins

Over the last 90 days, Volusion has taken 4 merchants from competitive platforms.

Platform
Stores

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
RemotesRemotes.com
42,932
BigCommerce
2020/12/05
www.penseberryfarm.com
394,357
Shopify
2020/12/02
Ole Accessories
547,060
Shopify
2021/01/12
www.lazysusanhardware.com
4,012,900
Shopify
2021/01/05

Platform Losses

Over the last 90 days, Volusion has lost 180 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
18650BatteryStore.com
5,505
Shopify
2020/11/11
CompAndSave.com
7,252
Magento
2020/12/27
WowWigs.com
7,306
BigCommerce
2020/12/21
SKD Tactical
7,793
BigCommerce
2021/01/10
Cleure
7,827
Shopify
2020/10/27

Category Breakdown

Here are the top 20 industry verticals for stores on Volusion.

Country Breakdown

Volusion is quite popular in the United States.

Country
Stores
None
4,138
269
116
33
5

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Volusion.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Phone
5,608
58%
Email
5,513
57%
Facebook
3,508
36%
Instagram
1,850
19%
Pinterest
1,025
10%
YouTube
966
10%
LinkedIn
440
4%
Twitter
199
2%
Snapchat
3
0%

Third-Party Technologies

Many Volusion merchants run third-party technologies on their store in addition to apps from the Volusion App Store. We're tracking 89 different technologies that have 8,473 collective installs on Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top-level Domain Distribution

Most Volusion stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.com
8,542
.net
273
.org
162
.co.uk
154
.ca
132
.com.au
105
.us
44
.biz
34
.ie
24
.ab.ca
18

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.