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The State of Volusion in 2024

Updated Dec 13 2024

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

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Volusion Growth

At present, there are 4,647 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores decreased -6.8% quarter-over-quarter in 2024 Q3.
  • Volusion stores decreased -14% year-over-year in 2024 Q3.
Quarter
Active Stores
2020 Q1
13,889
2020 Q2
10,984
2020 Q3
10,400
2020 Q4
9,690
2021 Q1
9,273
2021 Q2
8,886
2021 Q3
8,492
2021 Q4
8,095
2022 Q1
7,820
2022 Q2
7,409
2022 Q3
7,142
2022 Q4
6,823
2023 Q1
6,462
2023 Q2
6,154
2023 Q3
5,809
2023 Q4
5,567
2024 Q1
1,767
2024 Q2
1,608
2024 Q3
4,986
2024 Q4 (to date)
4,647
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Volusion store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 37.1% of Volusion stores.
  • Twitter is used by 21.6% of Volusion stores.
  • Instagram is used by 19.1% of Volusion stores.
Type
Stores
Facebook
1,725
Twitter
1,003
Instagram
886
YouTube
517
Pinterest
439
LinkedIn
335
Yelp
35
Tiktok
23
Facebook Group
23
WhatsApp
2
Snapchat
1

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 73% of Volusion stores provide a phone number on their website
  • 26% of Volusion stores have an email on their website
Type
Stores
Phone
3,381
Email
1,227

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 17.1% of Volusion stores sell Home & Garden products.
  • 11.0% of Volusion stores sell Business & Industrial products.
  • 9.9% of Volusion stores sell Apparel products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 55.8% of Volusion stores are in United States
  • 2.8% of Volusion stores are in Canada
  • 1.6% of Volusion stores are in United Kingdom
  • 1.2% of Volusion stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 94.9% of Volusion stores have Unknown employees.
  • 3.6% of Volusion stores have 1 - 9 employees.
  • 0.8% of Volusion stores have 10 - 24 employees.
Employees
Stores
Unknown
4,411
1 - 9
167
10 - 24
36
25 - 49
15
50 - 99
2
100 - 249
5
250 - 999
5
1000 - 4999
1
5000+
5

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 19.2% of Volusion stores sell 250 - 999 different products.
  • 18.8% of Volusion stores sell 100 - 249 different products.
  • 18.5% of Volusion stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
860
10 - 24
479
25 - 49
597
50 - 99
151
100 - 249
875
250 - 999
891
1000 - 4999
298
5000 - 9999
183
10000 - 24999
57
25000 - 99999
27

Top Technologies on Volusion Stores

We're tracking 174 different technologies that have 30,571 collective installs on Volusion stores.

  • Google Analytics is used by 79.0% of Volusion stores.
  • Google Tag Manager is used by 75.0% of Volusion stores.
  • Google Adsense is used by 74.8% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 12.9% of Volusion stores.
  • USPS is used by 11.2% of Volusion stores.
  • Fedex is used by 8.1% of Volusion stores.

Here are the top 10 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
601
USPS
522
Fedex
375
Canada Post
41
Royal Mail
16
Australia Post
12
Purolator
6
DHL
4
China Post
2
SF Express
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.3% of Volusion stores have a .com domain.
  • 3.1% of Volusion stores have a .net domain.
  • 1.6% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
4,151
.net
144
.org
73
.ca
62
.co.uk
55
.com.au
46
.us
31
.store
14
.biz
13
.ie
10

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
Dorm Co
5,695
2016/12/30
Radical Firearms
7,181
2018/01/19
StuffedSafari.com�
7,406
2016/12/30
Ty Ty Nursery
9,613
2016/12/30
Flower Window Boxes
10,056
2016/12/30

New Volusion Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Shop ORFLO Technologies
12,226,737
2024/12/06
VOLT� Landscape Lighting
12,737,440
2024/11/29
Electric Bargain Store
12,737,957
2024/11/29
trghg-vmfhg.volusion.store
12,737,960
2024/11/29
TAMS
www.tams.shop
475,903
2024/11/15

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 88 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.hootensteel.com
135,185
Custom Cart
2024/10/21
www.celebrityarchive.com
187,489
Custom Cart
2024/10/14
Party Decorations Online
236,541
Custom Cart
2024/11/25
Ford Racing Parts
264,875
Custom Cart
2024/10/14
www.southwestandbeyond.com
286,483
Custom Cart
2024/11/10

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 42 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
JoeBobOutfitters
13,363
Custom Cart
2024/12/07
Powertrain Products Ltd
36,686
WooCommerce
2024/10/07
The Chicago Faucet Shoppe
54,352
BigCommerce
2024/09/23
Aventis Systems
121,807
BigCommerce
2024/09/23
Innovative Packaging Group, Inc
264,724
Unilog
2024/11/25

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Volusion stores, create a free account and have a look for yourself.