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The State of Volusion in 2022

Updated Sep 16 2022

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

Download a complete list of Volusion stores with a paid account.
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Volusion Growth

At present, there are 7,170 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 0.6% quarter-over-quarter in 2022 Q2.
  • Volusion stores increased 2% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
465
2017 Q2
97
2017 Q3
101
2017 Q4
155
2018 Q1
602
2018 Q2
161
2018 Q3
113
2018 Q4
89
2019 Q1
141
2019 Q2
69
2019 Q3
80
2019 Q4
89
2020 Q1
182
2020 Q2
41
2020 Q3
36
2020 Q4
34
2021 Q1
35
2021 Q2
25
2021 Q3
42
2021 Q4
27
2022 Q1
26
2022 Q2
42
2022 Q3 (to date)
57
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 35.4% of Volusion stores.
  • Twitter is used by 21.9% of Volusion stores.
  • Instagram is used by 17.7% of Volusion stores.
Type
Stores
Facebook
2,536
Twitter
1,573
Instagram
1,266
Pinterest
728
YouTube
724
LinkedIn
413
Yelp
47
Facebook Group
27
Tiktok
11
Snapchat
2

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of Volusion stores provide a phone number on their website
  • 59% of Volusion stores have an email on their website
Type
Stores
Phone
4,511
Email
4,238

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 15.6% of Volusion stores sell Home & Garden products.
  • 10.4% of Volusion stores sell Apparel products.
  • 10.2% of Volusion stores sell Business & Industrial products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 49.4% of Volusion stores are in United States
  • 2.7% of Volusion stores are in Canada
  • 1.9% of Volusion stores are in United Kingdom
  • 1.2% of Volusion stores are in Australia
Country
Stores
193
25
5
3

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 2.5% of Volusion stores have 1 - 9 employees.
  • 0.6% of Volusion stores have 10 - 24 employees.
  • 0.2% of Volusion stores have 25 - 49 employees.
Employees
Stores
1 - 9
179
10 - 24
44
25 - 49
17
50 - 99
7
100 - 249
10
250 - 999
6
1000 - 4999
1

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 18.0% of Volusion stores sell 100 - 249 different products.
  • 17.6% of Volusion stores sell 250 - 999 different products.
  • 15.9% of Volusion stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
1,143
10 - 24
729
25 - 49
893
50 - 99
209
100 - 249
1,292
250 - 999
1,259
1000 - 4999
434
5000 - 9999
222
10000 - 24999
77
25000 - 99999
38

Top Technologies on Volusion Stores

We're tracking 136 different technologies that have 19,462 collective installs on Volusion stores.

  • Google Analytics is used by 52.2% of Volusion stores.
  • Facebook SDK is used by 51.2% of Volusion stores.
  • PayPal Checkout is used by 39.9% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 10.4% of Volusion stores.
  • USPS is used by 10.0% of Volusion stores.
  • Fedex is used by 6.3% of Volusion stores.

Here are the top 10 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
744
USPS
715
Fedex
454
Canada Post
50
Royal Mail
24
Australia Post
21
Purolator
11
DHL
9
China Post
2
Correos
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.4% of Volusion stores have a .com domain.
  • 2.8% of Volusion stores have a .net domain.
  • 1.6% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
6,413
.net
203
.org
118
.co.uk
95
.ca
86
.com.au
73
.us
36
.biz
24
.ie
17
.co
12

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
Discover Books
3,811
2018/01/19
PartsWarehouse.com
4,300
2016/12/30
Scooter
6,166
2020/01/03
PickleballCentral.com
6,974
2016/12/30
JMAC Supply
7,034
2016/12/30

New Volusion Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
zozte.com
6,170,798
2022/09/16
www.egyptianunited.org
10,448,873
2022/09/16
Faucet Shark Inc.
8,850,134
2022/09/09
www.superstepinsoles.com
10,140,671
2022/09/09
www.torobjj.com
10,770,863
2022/09/09

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
bright.volusion.design
9,306,743
Custom Cart
2022/08/08
www.ballgloveblueprint.com
9,362,678
Squarespace
2022/08/31

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 97 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ANSgear
11,852
BigCommerce
2022/08/29
Midwest Industries, Inc.
12,490
BigCommerce
2022/08/29
Russell Marine Products
12,647
Magento
2022/07/04
www.sparrowslockpicks.com
14,945
Shopify
2022/08/08
www.phc-online.com
36,200
Custom Cart
2022/08/22

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.