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The State of Volusion in 2023

Updated Jan 27 2023

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

Download a complete list of Volusion stores with a paid account.
Create a free account to get a feel for the data we provide.

Volusion Growth

At present, there are 6,755 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 0.5% quarter-over-quarter in 2022 Q4.
  • Volusion stores increased 2% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
431
2017 Q2
91
2017 Q3
94
2017 Q4
149
2018 Q1
560
2018 Q2
151
2018 Q3
104
2018 Q4
80
2019 Q1
126
2019 Q2
68
2019 Q3
75
2019 Q4
80
2020 Q1
174
2020 Q2
37
2020 Q3
31
2020 Q4
34
2021 Q1
34
2021 Q2
24
2021 Q3
37
2021 Q4
17
2022 Q1
22
2022 Q2
37
2022 Q3
55
2022 Q4
33
2023 Q1 (to date)
11
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 36.1% of Volusion stores.
  • Twitter is used by 21.8% of Volusion stores.
  • Instagram is used by 17.7% of Volusion stores.
Type
Stores
Facebook
2,438
Twitter
1,471
Instagram
1,194
Pinterest
686
YouTube
676
LinkedIn
412
Yelp
46
Facebook Group
28
Tiktok
14
Snapchat
2

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of Volusion stores provide a phone number on their website
  • 59% of Volusion stores have an email on their website
Type
Stores
Phone
4,263
Email
3,995
WhatsApp
3

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 15.7% of Volusion stores sell Home & Garden products.
  • 10.4% of Volusion stores sell Business & Industrial products.
  • 10.3% of Volusion stores sell Apparel products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 49.8% of Volusion stores are in United States
  • 2.7% of Volusion stores are in Canada
  • 1.9% of Volusion stores are in United Kingdom
  • 1.2% of Volusion stores are in Australia
Country
Stores
185
24
4
3

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 2.5% of Volusion stores have 1 - 9 employees.
  • 0.6% of Volusion stores have 10 - 24 employees.
  • 0.3% of Volusion stores have 25 - 49 employees.
Employees
Stores
1 - 9
172
10 - 24
41
25 - 49
21
50 - 99
10
100 - 249
7
250 - 999
7
1000 - 4999
1

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 19.8% of Volusion stores sell 1 - 9 different products.
  • 18.3% of Volusion stores sell 100 - 249 different products.
  • 18.0% of Volusion stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
1,336
10 - 24
751
25 - 49
879
50 - 99
205
100 - 249
1,235
250 - 999
1,213
1000 - 4999
402
5000 - 9999
214
10000 - 24999
69
100000 - 249999
130

Top Technologies on Volusion Stores

We're tracking 149 different technologies that have 21,022 collective installs on Volusion stores.

  • Google Analytics is used by 53.6% of Volusion stores.
  • Facebook SDK is used by 51.1% of Volusion stores.
  • PayPal Checkout is used by 40.4% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 10.3% of Volusion stores.
  • USPS is used by 10.1% of Volusion stores.
  • Fedex is used by 6.4% of Volusion stores.

Here are the top 10 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
697
USPS
679
Fedex
435
Canada Post
49
Royal Mail
21
Australia Post
18
Purolator
9
DHL
8
China Post
2
Correos
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.4% of Volusion stores have a .com domain.
  • 2.8% of Volusion stores have a .net domain.
  • 1.6% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
6,037
.net
191
.org
111
.co.uk
90
.ca
80
.com.au
69
.us
35
.biz
24
.ie
16
.ab.ca
10

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
StuffedSafari.comĀ®
5,076
2016/12/30
www.alegriashoeshop.com
5,714
2016/12/30
Dorm Co
6,224
2016/12/30
RVupgrades.com
6,267
2016/12/30
Ty Ty Nursery
6,548
2016/12/30

New Volusion Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.childrenscenterutahstore.com
7,018,517
2023/01/27
www.volusionpaymentsautomationtest.com
7,106,513
2023/01/27
www.ufacilitieslogowear.com
7,671,624
2023/01/27
axtxct.xyz
6,095,501
2023/01/20
to tule beauty.
6,109,147
2023/01/20

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.shopclublink.ca
389,908
Custom Cart
2022/11/28

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 82 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Phastek Performance
8,959
BigCommerce
2022/12/19
PartsWarehouse.com
19,587
Custom Cart
2023/01/02
Monkey Edge
22,272
Magento
2022/12/12
Medical Device Depot
23,171
Custom Cart
2023/01/16
timelesswroughtiron
29,637
Shopify
2022/12/26

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.