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The State of Volusion in 2022

Updated May 20 2022

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

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Volusion Growth

At present, there are 7,625 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 0.3% quarter-over-quarter in 2022 Q1.
  • Volusion stores increased 2% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
494
2017 Q2
104
2017 Q3
109
2017 Q4
167
2018 Q1
650
2018 Q2
171
2018 Q3
126
2018 Q4
95
2019 Q1
153
2019 Q2
80
2019 Q3
91
2019 Q4
98
2020 Q1
192
2020 Q2
44
2020 Q3
41
2020 Q4
38
2021 Q1
41
2021 Q2
27
2021 Q3
50
2021 Q4
37
2022 Q1
25
2022 Q2 (to date)
24
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 35.2% of Volusion stores.
  • Twitter is used by 22.0% of Volusion stores.
  • Instagram is used by 19.0% of Volusion stores.
Type
Stores
Facebook
2,682
Twitter
1,676
Instagram
1,451
YouTube
764
Pinterest
757
LinkedIn
436
Yelp
54
Facebook Group
29
Tiktok
7
Snapchat
2

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 62% of Volusion stores provide a phone number on their website
  • 59% of Volusion stores have an email on their website
Type
Stores
Phone
4,742
Email
4,500

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 15.6% of Volusion stores sell Home & Garden products.
  • 10.7% of Volusion stores sell Apparel products.
  • 10.1% of Volusion stores sell Business & Industrial products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 48.9% of Volusion stores are in United States
  • 2.7% of Volusion stores are in Canada
  • 2.0% of Volusion stores are in United Kingdom
  • 1.2% of Volusion stores are in Australia
Country
Stores
206
26
5
3

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 2.3% of Volusion stores have 1 - 9 employees.
  • 0.6% of Volusion stores have 10 - 24 employees.
  • 0.2% of Volusion stores have 25 - 49 employees.
Employees
Stores
1 - 9
173
10 - 24
43
25 - 49
17
50 - 99
4
100 - 249
7
250 - 999
5
1000 - 4999
1

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 14.7% of Volusion stores sell 250 - 999 different products.
  • 13.8% of Volusion stores sell 100 - 249 different products.
  • 8.6% of Volusion stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
484
10 - 24
447
25 - 49
653
50 - 99
161
100 - 249
1,049
250 - 999
1,121
1000 - 4999
409
5000 - 9999
90
10000 - 24999
60
25000 - 99999
31

Top Technologies on Volusion Stores

We're tracking 140 different technologies that have 19,436 collective installs on Volusion stores.

  • Facebook SDK is used by 50.8% of Volusion stores.
  • Google Analytics is used by 50.0% of Volusion stores.
  • PayPal Checkout is used by 39.3% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 10.1% of Volusion stores.
  • USPS is used by 9.7% of Volusion stores.
  • Fedex is used by 6.1% of Volusion stores.

Here are the top 9 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
772
USPS
738
Fedex
468
Canada Post
47
Royal Mail
27
Australia Post
18
Purolator
10
China Post
2
Correos
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.3% of Volusion stores have a .com domain.
  • 2.8% of Volusion stores have a .net domain.
  • 1.7% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
6,808
.net
215
.org
128
.co.uk
105
.ca
99
.com.au
78
.us
37
.biz
27
.ie
18
.ab.ca
12

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
PartsWarehouse.com
4,395
2016/12/30
VXB
4,458
2020/03/13
Scooter
5,548
2020/01/03
Barker Cabinets
5,984
2016/12/30
Discover Books
6,331
2018/01/19

New Volusion Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.stylebystitch.com
8,086,063
2022/05/20
www.drstewart.store
9,619,765
2022/05/20
valacuity.com
9,933,819
2022/05/13
store.floridapropertysupply.com
3,538,064
2022/05/06
Custom Design Linens
5,943,244
2022/05/06

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 5 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.tillmantools.com
512,328
3DCart
2022/05/01
shop.eurowise.com
2,709,176
Shopify
2022/05/21
store.biomedix.com
3,466,499
BigCommerce
2022/04/25
design45.volusion.com
3,665,651
Custom Cart
2022/05/12
design43.volusion.com
3,665,667
Custom Cart
2022/04/14

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 96 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
5D Tactical
37,349
BigCommerce
2022/03/08
Capital Cartridge
45,471
BigCommerce
2022/03/28
RepairPartsPlus
54,036
Shopify
2022/05/02
Vapor Lounge
62,352
Shopify
2022/05/16
trsports
63,473
WooCommerce
2022/05/17

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Volusion stores, create a free account and have a look for yourself.