Check out our new Chrome Extension.

The State of Volusion in 2021

Updated Sep 17 2021

Launched in 2002, Volusion is one of the oldest ecommerce platform around. While it doesn't provide the most polished front-end, it's strength lie in back-end features like inventory management and analytics.

In this report, we'll cover the following essential statistics on Volusion usage.

Download a complete list of Volusion stores with a paid account.
Create a free account to get a feel for the data we provide.

Volusion Growth

At present, there are 8,521 live stores running on the Volusion platform.

Here is the historical growth of stores running Volusion.

  • Volusion stores increased 0.4% quarter-over-quarter in 2021 Q2.
  • Volusion stores increased 2% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
543
2017 Q2
117
2017 Q3
124
2017 Q4
185
2018 Q1
746
2018 Q2
205
2018 Q3
149
2018 Q4
118
2019 Q1
179
2019 Q2
99
2019 Q3
99
2019 Q4
116
2020 Q1
222
2020 Q2
55
2020 Q3
51
2020 Q4
50
2021 Q1
48
2021 Q2
34
2021 Q3 (to date)
60
Cumulative Stores by Quarter

It's hard to know exactly when a Volusion store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Volusion Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 36.2% of Volusion stores.
  • Twitter is used by 23.4% of Volusion stores.
  • Instagram is used by 17.6% of Volusion stores.
Type
Stores
Facebook
3,083
Twitter
1,991
Instagram
1,498
Pinterest
882
YouTube
867
LinkedIn
423
Facebook Group
32
Tiktok
4
Snapchat
2

Contact Information On Volusion Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Volusion stores provide a phone number on their website
  • 57% of Volusion stores have an email on their website
Type
Stores
Phone
5,010
Email
4,898

Top Categories For Volusion Stores

Here is the breakdown of industry verticals for stores on Volusion.

  • 15.5% of Volusion stores sell Home & Garden products.
  • 11.0% of Volusion stores sell Apparel products.
  • 9.9% of Volusion stores sell Business & Industrial products.

Top Countries For Volusion Stores

Here are the top countries for stores using Volusion.

  • 48.7% of Volusion stores are in United States
  • 2.7% of Volusion stores are in Canada
  • 2.0% of Volusion stores are in United Kingdom
  • 1.3% of Volusion stores are in Australia
Country
Stores
229
113
27
5
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Volusion Stores

Here is the breakdown of Volusion stores by the number of employees.

  • 1.2% of Volusion stores have 1 - 9 employees.
  • 0.3% of Volusion stores have 10 - 24 employees.
  • 0.2% of Volusion stores have 25 - 49 employees.
Employees
Stores
1 - 9
104
10 - 24
29
25 - 49
13
50 - 99
3
100 - 249
2
250 - 999
4
5000+
1

Number Of Products Sold For Volusion Stores

Here is the breakdown of Volusion stores by the number of products that they sell.

  • 13.6% of Volusion stores sell 250 - 999 different products.
  • 11.9% of Volusion stores sell 100 - 249 different products.
  • 7.1% of Volusion stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
383
10 - 24
392
25 - 49
605
50 - 99
158
100 - 249
1,018
250 - 999
1,161
1000 - 4999
445
5000 - 9999
89
10000 - 24999
70
25000 - 99999
29

Top Technologies on Volusion Stores

We're tracking 125 different technologies that have 11,562 collective installs on Volusion stores.

  • Google Analytics is used by 46.0% of Volusion stores.
  • Google Tag Manager is used by 23.7% of Volusion stores.
  • YouTube Player is used by 15.5% of Volusion stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Volusion stores.

Top Shipping Carriers Used By Volusion Stores

  • UPS is used by 11.5% of Volusion stores.
  • USPS is used by 8.4% of Volusion stores.
  • Fedex is used by 4.7% of Volusion stores.

Here are the top 9 shipping carriers across all Volusion stores.

Shipping Carrier
Stores
UPS
976
USPS
716
Fedex
403
Canada Post
40
Australia Post
20
Purolator
10
China Post
2
Royal Mail
2
DHL
1

Volusion Store Top-level Domain Distribution

.com is the most popular top-level domain for Volusion stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.1% of Volusion stores have a .com domain.
  • 2.8% of Volusion stores have a .net domain.
  • 1.6% of Volusion stores have a .org domain.
Top-level Domain
Stores
.com
7,590
.net
239
.org
137
.co.uk
124
.ca
111
.com.au
97
.us
41
.biz
32
.ie
20
.co
13

Top Volusion Stores

Here are the top stores, powered by Volusion, ordered by store rank.

Name
Domain
Rank
Created
Ace Tool Online
www.acetool.com
3,250
2017/01/27
Discover Books
www.discoverbooks.com
3,522
2018/01/19
PartsWarehouse.com
www.partswarehouse.com
4,715
2016/12/30
Chicago Faucet Shoppe
www.chicagofaucetshoppe.com
4,802
2016/12/30
Scooter
www.saferwholesale.com
5,169
2020/01/03

New Volusion Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.idrugscreen.com
www.idrugscreen.com
1,936,058
2021/09/17
www.gtvfd100store.com
www.gtvfd100store.com
6,189,192
2021/09/17
www.v1paypaltest3.com
www.v1paypaltest3.com
6,748,818
2021/09/17
Island Fin Poke Shop
yjbst.yermj.servertrust.com
7,355,019
2021/09/17
www.v1paypaltest2.com
www.v1paypaltest2.com
8,177,719
2021/09/17

Stores Switching to Volusion From Other Platforms

Over the last 90 days, Volusion has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Volusion from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
StoreMoreStore
www.storemorestore.com
202,660
WooCommerce
2021/07/14
The Tub Studio
www.thetubstudio.com
449,643
WooCommerce
2021/08/08
Shelving.com
blog.shelving.com
1,914,464
Custom Cart
2021/06/30
www.newksgear.com
www.newksgear.com
7,770,348
Custom Cart
2021/07/31

Stores Switching from Volusion To Other Platforms

Over the last 90 days, Volusion has lost 119 merchants to competitive platforms.

Here are the top Volusion stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Strapworks
www.strapworks.com
12,800
Magento
2021/09/09
Pure Indian Foods
www.pureindianfoods.com
17,363
Shopify
2021/07/03
EggCartons.Com
www.eggcartons.com
18,770
Shopify
2021/08/07
RightToBear.com
www.righttobear.com
22,767
BigCommerce
2021/09/09
Aromaland
aromaland.com
27,336
BigCommerce
2021/07/10

Get more insights on Volusion stores

Our search interface is easy to use and helps you find the Volusion stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Volusion stores, create a free account and have a look for yourself.