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The State of Rain in 2023

Updated Jan 27 2023

Rain provides an integrated Point-of-Sale and Website system for retailers.

In this report, we'll cover the following essential statistics on Rain usage.

Download a complete list of Rain stores with a paid account.
Create a free account to get a feel for the data we provide.

Rain Growth

At present, there are 2,710 live stores running on the Rain platform.

Here is the historical growth of stores running Rain.

  • Rain stores increased 2.8% quarter-over-quarter in 2022 Q4.
  • Rain stores increased 13% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
21
2017 Q2
10
2017 Q3
15
2017 Q4
32
2018 Q1
11
2018 Q2
241
2018 Q3
77
2018 Q4
90
2019 Q1
231
2019 Q2
41
2019 Q3
73
2019 Q4
81
2020 Q1
50
2020 Q2
68
2020 Q3
60
2020 Q4
236
2021 Q1
414
2021 Q2
166
2021 Q3
89
2021 Q4
85
2022 Q1
67
2022 Q2
76
2022 Q3
89
2022 Q4
73
2023 Q1 (to date)
21
Cumulative Stores by Quarter

It's hard to know exactly when a Rain store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Rain Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 76.4% of Rain stores.
  • Instagram is used by 47.6% of Rain stores.
  • Pinterest is used by 16.6% of Rain stores.
Type
Stores
Facebook
2,070
Instagram
1,291
Pinterest
450
Twitter
364
YouTube
251
Facebook Group
70
Yelp
50
LinkedIn
19
Tiktok
17
Snapchat
1

Contact Information On Rain Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 96% of Rain stores provide a phone number on their website
  • 71% of Rain stores have an email on their website
Type
Stores
Phone
2,590
Email
1,933

Top Categories For Rain Stores

Here is the breakdown of industry verticals for stores on Rain.

  • 62.3% of Rain stores sell Toys & Hobbies products.
  • 22.5% of Rain stores sell Home & Garden products.
  • 8.5% of Rain stores sell Arts & Entertainment products.
  • 5.2% of Rain stores sell Sports products.

Top Countries For Rain Stores

Here are the top countries for stores using Rain.

  • 93.9% of Rain stores are in United States
  • 5.3% of Rain stores are in Canada
  • 0.8% of Rain stores are in Australia
  • 0.0% of Rain stores are in United Kingdom
Country
Stores
143

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Rain Stores

Here is the breakdown of Rain stores by the number of employees.

  • 0.4% of Rain stores have 1 - 9 employees.
  • 0.1% of Rain stores have 10 - 24 employees.
  • 0.1% of Rain stores have 50 - 99 employees.
Employees
Stores
1 - 9
12
10 - 24
2
25 - 49
1
50 - 99
2
250 - 999
1

Number Of Products Sold For Rain Stores

Here is the breakdown of Rain stores by the number of products that they sell.

  • 41.0% of Rain stores sell 250 - 999 different products.
  • 19.6% of Rain stores sell 100 - 249 different products.
  • 11.7% of Rain stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
276
10 - 24
122
25 - 49
205
50 - 99
56
100 - 249
530
250 - 999
1,111
1000 - 4999
317
5000 - 9999
32
10000 - 24999
9
25000 - 99999
1

Top Technologies on Rain Stores

We're tracking 65 different technologies that have 20,750 collective installs on Rain stores.

  • New Relic is used by 100.0% of Rain stores.
  • Sellbrite is used by 100.0% of Rain stores.
  • Adyen Online Payments is used by 99.9% of Rain stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Rain stores.

Top Shipping Carriers Used By Rain Stores

  • USPS is used by 13.3% of Rain stores.
  • UPS is used by 5.5% of Rain stores.
  • Canada Post is used by 2.2% of Rain stores.

Here are the top 7 shipping carriers across all Rain stores.

Shipping Carrier
Stores
USPS
360
UPS
149
Canada Post
60
Fedex
51
Australia Post
11
Purolator
5
Royal Mail
2

Rain Store Top-level Domain Distribution

.com is the most popular top-level domain for Rain stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.8% of Rain stores have a .com domain.
  • 3.8% of Rain stores have a .net domain.
  • 2.6% of Rain stores have a .ca domain.
Top-level Domain
Stores
.com
2,434
.net
104
.ca
71
.org
38
.com.au
20
.biz
15
.shop
5
.us
4
.co
3
.store
3

Top Rain Stores

Here are the top stores, powered by Rain, ordered by store rank.

Name
Domain
Rank
Created
www.fabricpatch.net
23,239
2018/10/19
Gruber's Quilt Shop
36,575
2016/12/30
www.makersmercantile.com
43,119
2020/09/04
www.lindoncity.org
43,178
2017/09/29
www.oldsouthfabrics.com
44,415
2021/01/08

New Rain Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.mainstmusic.com
697,029
2023/01/27
Main Street Consignment
10,641,681
2023/01/27
The Factory Sew
1,964,557
2023/01/20
shop.jeweledlegacy.com
2,952,008
2023/01/20
www.iceyochedarts.com
6,257,554
2023/01/20

Stores Switching to Rain From Other Platforms

Over the last 90 days, Rain has taken 226 merchants from competitive ecommerce platforms.

Platform
Stores
4
1

Here are the top stores that have switched to Rain from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.jlandressbrass.com
60,260
Custom Cart
2022/12/12
www.mauiinn.com
60,561
Custom Cart
2022/12/16
www.oldcreameryquiltshop.com
175,149
Custom Cart
2022/12/15
SinisterSound
175,738
Custom Cart
2022/12/12
Knits and Pieces
214,895
Shopify
2023/01/13

Stores Switching from Rain To Other Platforms

Over the last 90 days, Rain has lost 5 merchants to competitive platforms.

Platform
Stores
1

Here are the top Rain stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Material Girls Quilt Boutique
1,638,008
Shopify
2023/01/02
Valley Fabric Shop
1,710,794
Wix
2023/01/16
Black Hills Aquatic Adventures
1,791,864
Custom Cart
2022/11/29
The Quilty Shop
1,885,799
Shopify
2022/11/07
The Cherry Apothecary
4,283,594
Square Online
2022/11/07

Get more insights on Rain stores

Our search interface is easy to use and helps you find the Rain stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Rain stores, create a free account and have a look for yourself.