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The State of Rain in 2021

Updated Jul 30 2021

Rain provides an integrated Point-of-Sale and Website system for retailers.

In this report, we'll cover the following essential statistics on Rain usage.

Download a complete list of Rain stores with a paid account.
Create a free account to get a feel for the data we provide.

Rain Growth

At present, there are 1,864 live stores running on the Rain platform.

Here is the historical growth of stores running Rain.

  • Rain stores increased 9.1% quarter-over-quarter in 2021 Q2.
  • Rain stores increased 83% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
24
2017 Q2
6
2017 Q3
13
2017 Q4
25
2018 Q1
10
2018 Q2
186
2018 Q3
52
2018 Q4
83
2019 Q1
171
2019 Q2
25
2019 Q3
38
2019 Q4
57
2020 Q1
29
2020 Q2
34
2020 Q3
36
2020 Q4
215
2021 Q1
433
2021 Q2
154
2021 Q3 (to date)
17
Cumulative Stores by Quarter

It's hard to know exactly when a Rain store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Rain Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 77.6% of Rain stores.
  • Instagram is used by 37.6% of Rain stores.
  • Pinterest is used by 20.6% of Rain stores.
Type
Stores
Facebook
1,446
Instagram
701
Pinterest
384
Twitter
332
YouTube
191
Facebook Group
56
LinkedIn
8
Tiktok
1
Snapchat
1

Contact Information On Rain Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 96% of Rain stores provide a phone number on their website
  • 69% of Rain stores have an email on their website
Type
Stores
Phone
1,787
Email
1,287

Top Categories For Rain Stores

Here is the breakdown of industry verticals for stores on Rain.

  • 66.2% of Rain stores sell Toys & Hobbies products.
  • 21.4% of Rain stores sell Home & Garden products.
  • 6.9% of Rain stores sell Arts & Entertainment products.
  • 5.2% of Rain stores sell Sports products.

Top Countries For Rain Stores

Here are the top countries for stores using Rain.

  • 94.4% of Rain stores are in United States
  • 4.6% of Rain stores are in Canada
  • 0.9% of Rain stores are in Australia
  • 0.1% of Rain stores are in United Kingdom
Country
Stores
86

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Rain Stores

Here is the breakdown of Rain stores by the number of employees.

  • 0.1% of Rain stores have 50 - 99 employees.
Employees
Stores
50 - 99
1

Number Of Products Sold For Rain Stores

Here is the breakdown of Rain stores by the number of products that they sell.

  • 10.7% of Rain stores sell 250 - 999 different products.
  • 6.0% of Rain stores sell 1000 - 4999 different products.
  • 4.8% of Rain stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
18
10 - 24
17
25 - 49
23
50 - 99
12
100 - 249
89
250 - 999
199
1000 - 4999
111
5000 - 9999
20
10000 - 24999
8

Top Technologies on Rain Stores

We're tracking 38 different technologies that have 9,837 collective installs on Rain stores.

  • New Relic is used by 100.0% of Rain stores.
  • Sellbrite is used by 100.0% of Rain stores.
  • reCAPTCHA is used by 99.9% of Rain stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Rain stores.

Rain Store Top-level Domain Distribution

.com is the most popular top-level domain for Rain stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.9% of Rain stores have a .com domain.
  • 4.5% of Rain stores have a .net domain.
  • 2.0% of Rain stores have a .ca domain.
Top-level Domain
Stores
.com
1,675
.net
83
.ca
37
.org
23
.com.au
15
.biz
12
.co
3
.us
3
.co.nz
2
.art
1

Top Rain Stores

Here are the top stores, powered by Rain, ordered by store rank.

Name
Domain
Rank
Created
Rain Retail POS
3,067
2016/12/30
Home
25,228
2020/09/04
Baltimore Quilt Company
77,013
2021/01/29
superbuzzy
120,722
2020/12/25
Home
120,972
2016/12/30

New Rain Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Okotoks Alberta Canada
1,102,454
2021/07/30
Quilt for a Cause
2,593,580
2021/07/30
Village Stitchery
2,754,242
2021/07/30
Coastal Purl, LLC
3,038,372
2021/07/30
The Brick Kitchen
4,976,352
2021/07/30

Stores Switching to Rain From Other Platforms

Over the last 90 days, Rain has taken 24 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Rain from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.35thavesewandvac.com
180,236
Magento
2021/07/03
Coveted Yarn
204,364
BigCommerce
2021/07/14
Home
259,440
Shopify
2021/06/11
Andi's Quilt Co.
424,790
Shopify
2021/06/14
Damm Music Center
430,394
BigCommerce
2021/07/27

Stores Switching from Rain To Other Platforms

Over the last 90 days, Rain has lost 6 merchants to competitive platforms.

Platform
Stores
1

Here are the top Rain stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Town Center Music
574,775
Lightspeed
2021/06/11
Creative Haven YXE
1,001,211
Lightspeed
2021/06/06
Home
2,754,146
Custom Cart
2021/05/27
Country Cottage Fabrics
3,544,796
Etsy Pattern
2021/07/26
Purple Frog Quilt Shop
3,544,968
Custom Cart
2021/07/19

Get more insights on Rain stores

Our search interface is easy to use and helps you find the Rain stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Rain stores, create a free account and have a look for yourself.