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The State of JouwWeb in 2025

Updated Jun 20 2025

In this report, we'll cover the following essential statistics on JouwWeb usage.

Download a complete list of JouwWeb stores with a paid account.
Create a free account to get a feel for the data we provide.

JouwWeb Growth

At present, there are 63,296 live stores running on the JouwWeb platform.

Here is the historical growth of stores running JouwWeb.

  • JouwWeb stores increased 4.4% quarter-over-quarter in 2025 Q1.
  • JouwWeb stores increased 27% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q3
24,374
2021 Q4
24,943
2022 Q1
24,244
2022 Q2
24,373
2022 Q3
30,490
2022 Q4
32,277
2023 Q1
36,020
2023 Q2
37,747
2023 Q3
39,293
2023 Q4
42,541
2024 Q1
47,890
2024 Q2
51,214
2024 Q3
52,725
2024 Q4
55,252
2025 Q1
60,611
2025 Q2 (to date)
63,296
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q205,00010,00015,00020,00025,00030,00035,00040,00045,00050,00055,00060,00065,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a JouwWeb store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On JouwWeb Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 42.2% of JouwWeb stores.
  • Facebook is used by 24.0% of JouwWeb stores.
  • WhatsApp is used by 22.4% of JouwWeb stores.
Type
Stores
Instagram
26,717
Facebook
15,187
WhatsApp
14,191
Tiktok
4,584
YouTube
3,142
Pinterest
1,286
Twitter
1,286
LinkedIn
749
Facebook Group
738
Discord
53
Soundcloud
26
Applemusic
22
Snapchat
9

Contact Information On JouwWeb Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of JouwWeb stores have an email on their website
  • 29% of JouwWeb stores provide a phone number on their website
Type
Stores
Email
33,910
Phone
18,643

Top Categories For JouwWeb Stores

Here is the breakdown of industry verticals for stores on JouwWeb.

  • 13.3% of JouwWeb stores sell Apparel products.
  • 10.4% of JouwWeb stores sell Home & Garden products.
  • 8.7% of JouwWeb stores sell Beauty & Fitness products.
ApparelHome & GardenBeauty & FitnessFood & DrinkPeople & SocietyArts & EntertainmentGifts & Special EventsSportsHealthBusiness & IndustrialToys & HobbiesAutos & VehiclesPets & AnimalsTravelJobs & EducationBooks & Literature

Top Countries For JouwWeb Stores

Here are the top countries for stores using JouwWeb.

  • 26.1% of JouwWeb stores are in Netherlands
  • 22.8% of JouwWeb stores are in United States
  • 8.5% of JouwWeb stores are in France
  • 7.6% of JouwWeb stores are in Belgium
Country
Stores
16,510
14,400
5,388
4,835
4,014
1,489
1,096
855
NetherlandsUnited StatesFranceBelgiumGermanyUnited KingdomSwitzerlandItalySpain

With a paid account, stores can also be segmented by region and city.

Number Of Employees For JouwWeb Stores

Here is the breakdown of JouwWeb stores by the number of employees.

  • 99.9% of JouwWeb stores have Unknown employees.
  • 0.1% of JouwWeb stores have 1 - 9 employees.
  • 0.0% of JouwWeb stores have 10 - 24 employees.
Employees
Stores
Unknown
63,204
1 - 9
51
10 - 24
16
25 - 49
6
50 - 99
6
100 - 249
3
250 - 999
9
1000 - 4999
1
Unknown

Number Of Products Sold For JouwWeb Stores

Here is the breakdown of JouwWeb stores by the number of products that they sell.

  • 43.8% of JouwWeb stores sell 1 - 9 different products.
  • 2.4% of JouwWeb stores sell 25 - 49 different products.
  • 2.2% of JouwWeb stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
27,730
10 - 24
1,417
25 - 49
1,509
50 - 99
205
100 - 249
506
250 - 999
178
1000 - 4999
56
25000 - 99999
120
100000 - 249999
147
250000+
791
1 - 910 - 2425 - 49250000+

Top Technologies on JouwWeb Stores

We're tracking 165 different technologies that have 168,437 collective installs on JouwWeb stores.

  • Plausible is used by 100.0% of JouwWeb stores.
  • Zendesk is used by 61.0% of JouwWeb stores.
  • reCAPTCHA is used by 28.6% of JouwWeb stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all JouwWeb stores.

Technology
Stores
63,284
38,607
18,112
3,409

Top Shipping Carriers Used By JouwWeb Stores

  • UPS is used by 0.4% of JouwWeb stores.
  • Royal Mail is used by 0.4% of JouwWeb stores.
  • USPS is used by 0.3% of JouwWeb stores.

Here are the top 10 shipping carriers across all JouwWeb stores.

Shipping Carrier
Stores
UPS
242
Royal Mail
222
USPS
168
Fedex
81
Correos
62
DHL
48
La Poste
35
Canada Post
29
Mondial Relay
29
Australia Post
25

JouwWeb Store Top-level Domain Distribution

.com is the most popular top-level domain for JouwWeb stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 33.9% of JouwWeb stores have a .com domain.
  • 25.1% of JouwWeb stores have a .nl domain.
  • 8.3% of JouwWeb stores have a .fr domain.
Top-level Domain
Stores
.com
21,443
.nl
15,868
.fr
5,235
.be
4,644
.de
3,841
.ch
1,434
.co.uk
1,409
.net
1,407
.online
1,045
.eu
1,041
.com.nl.fr.be.de.ch.co.uk.net.online.eu

Top JouwWeb Stores

Here are the top stores, powered by JouwWeb, ordered by store rank.

Name
Domain
Rank
Created
CB's Creations
170,334
2021/06/11
www.theos-pizza.com
176,976
2021/06/04
Inn at the Agora
240,804
2018/06/15
Hersenletsel uitleg
276,154
2019/02/22
Ali's Menagerie
297,366
2021/01/29

New JouwWeb Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
vapor max
3,376,047
2025/06/20
www.indieauthorguide.com
3,516,222
2025/06/20
www.sfumature3.it
3,583,122
2025/06/20
Island Designs
3,638,716
2025/06/20
Coolease
3,775,564
2025/06/20

Stores Switching to JouwWeb From Other Platforms

Over the last 90 days, JouwWeb has taken 220 merchants from competitive ecommerce platforms.

ShopifyWooCommerceWixCustom CartEcwidMijnwebwinkelSquare OnlinePrestaShopWeebly Commerce

Here are the top stores that have switched to JouwWeb from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Dayna’s Dobermans
598,107
Squarespace
2025/04/12
www.oldtimerseats.com
817,568
WooCommerce
2025/05/26
fashion.com
1,327,090
WooCommerce
2025/04/03
droemmefanger.com
1,698,887
Weebly Commerce
2025/04/06
www.jamiesbloemstudio.nl
2,030,315
WooCommerce
2025/04/03

Stores Switching from JouwWeb To Other Platforms

Over the last 90 days, JouwWeb has lost 293 merchants to competitive platforms.

ShopifyWooCommerceCustom CartEcwidWixOdoo

Here are the top JouwWeb stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PuppyToys.nl
698,591
Shopify
2025/04/20
MARYN The Label
879,557
Shopify
2025/06/06
MADEMOISELLE CHAUVIN
903,472
Shopify
2025/05/30
My Store
1,192,632
Shopify
2025/05/16
All Perfectly Pierced
1,273,182
Shopify
2025/03/31

Get more insights on JouwWeb stores

Our search interface is easy to use and helps you find the JouwWeb stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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