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Ecommerce stores using Plausible

Updated Dec 5 2025

Plausible is an open-source alternative to Google Analytics.

Get more information from the Plausible website.

Plausible is currently installed on 75,901 ecommerce stores.

In this report, we'll cover the following statistics on usage of Plausible on ecommerce stores.

  • Plausible usage on ecommerce stores
  • Top stores using Plausible
  • Stores that have recently installed Plausible
  • Top ecommerce platforms for stores with Plausible installed
  • Top categories for stores with Plausible installed
  • Top countries for stores with Plausible installed

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    Plausible Usage On Ecommerce Stores

    Plausible is currently installed on 75,901 ecommerce stores.

    • Installs for Plausible increased 0.1% quarter-over-quarter.
    • Installs for Plausible increased 26.0% year-over-year.
    Installs of Plausible over Time

    Top Stores using Plausible

    Here are the top 5 stores running Plausible ordered by store rank.

    Name
    Domain
    Rank
    Created
    '47
    www.47brand.com
    430
    2016/12/30
    Deadspin
    deadspin.com
    1,295
    2016/12/30
    AOPA
    www.aopa.org
    1,474
    2016/12/30
    AOPA
    aopa.org
    1,475
    2016/12/30
    Flipper Zero
    flipperzero.one
    1,882
    2021/02/05

    Stores That Have Recently Installed Plausible

    Here are the stores that have installed Plausible most recently.

    Name
    Domain
    Rank
    Installed At
    www.nighthunterschweiz.ch
    www.nighthunterschweiz.ch
    9,033,675
    2025/12/06
    Bespoke Printing
    www.bespoke-printing.co.uk
    8,539,166
    2025/12/06
    Editionfa
    www.editionfa-naka.fr
    7,416,610
    2025/12/06
    Kociosmędek Karolina Talar
    www.kociosmedek-karolina-talar.pl
    8,059,375
    2025/12/06
    häckelgalaxie.ch
    www.haeckelgalaxie.ch
    7,663,031
    2025/12/06

    Top Ecommerce Platforms for stores using Plausible

    Here is the ecommerce platform breakdown for stores with Plausible installed.

    • 89.4% of stores using Plausible are on JouwWeb
    • 5.7% of stores using Plausible are on WooCommerce
    • 2.5% of stores using Plausible are on Odoo
    • 1.5% of stores using Plausible are on Custom Cart
    Top-level Domain
    Stores
    JouwWeb
    67,819
    WooCommerce
    4,315
    Odoo
    1,922
    Custom Cart
    1,131
    Shopify
    305
    Magento
    111
    PrestaShop
    43
    Ecwid
    26
    Shopware
    25
    Snipcart
    22
    Squarespace
    21
    Webflow
    20
    OpenCart
    17
    Wix
    17
    Kajabi
    13
    Teachable
    9
    Spree Commerce
    8
    BigCommerce
    8
    Shoptet
    8
    Thinkific
    6

    Top Categories for stores using Plausible

    Here are the top 10 industry verticals for stores using Plausible.

    • 12.0% of stores using Plausible sell Apparel products.
    • 10.9% of stores using Plausible sell Home & Garden products.
    • 8.1% of stores using Plausible sell Beauty & Fitness products.
    Category
    Stores
    None
    15,124
    Apparel
    9,100
    Home & Garden
    8,241
    Beauty & Fitness
    6,129
    Food & Drink
    5,531
    People & Society
    5,519
    Arts & Entertainment
    4,262
    Business & Industrial
    2,966
    Health
    2,801
    Sports
    2,555

    Top Countries for stores using Plausible

    Here is the country platform breakdown for stores with Plausible installed.

    • 22.7% of stores using Plausible are in Netherlands
    • 22.5% of stores using Plausible are in United States
    • 17.5% of stores using Plausible are in Unknown
    • 7.7% of stores using Plausible are in France
    Country
    Stores
    Netherlands
    17,205
    United States
    17,060
    None
    13,256
    France
    5,847
    Belgium
    5,329
    Germany
    4,702
    United Kingdom
    2,038
    Estonia
    1,846
    Switzerland
    1,728
    Italy
    1,400

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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