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The State of Kajabi in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on Kajabi usage.

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Kajabi Growth

At present, there are 25,184 live stores running on the Kajabi platform.

Here is the historical growth of stores running Kajabi.

  • Kajabi stores increased 53.4% quarter-over-quarter in 2022 Q1.
  • Kajabi stores increased 227% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
34
2017 Q2
31
2017 Q3
31
2017 Q4
60
2018 Q1
28
2018 Q2
513
2018 Q3
167
2018 Q4
174
2019 Q1
328
2019 Q2
245
2019 Q3
213
2019 Q4
207
2020 Q1
252
2020 Q2
348
2020 Q3
361
2020 Q4
400
2021 Q1
3,022
2021 Q2
1,262
2021 Q3
5,949
2021 Q4
368
2022 Q1
7,617
2022 Q2 (to date)
3,294
Cumulative Stores by Quarter

It's hard to know exactly when a Kajabi store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Kajabi Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 44.1% of Kajabi stores.
  • Facebook is used by 41.2% of Kajabi stores.
  • YouTube is used by 21.8% of Kajabi stores.
Type
Stores
Instagram
11,103
Facebook
10,386
YouTube
5,490
Twitter
3,565
Facebook Group
2,636
LinkedIn
1,637
Pinterest
1,280
Tiktok
571
Yelp
80
Snapchat
3

Contact Information On Kajabi Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 14% of Kajabi stores provide a phone number on their website
  • 1% of Kajabi stores have an email on their website
Type
Stores
Phone
3,555
Email
339

Top Categories For Kajabi Stores

Here is the breakdown of industry verticals for stores on Kajabi.

  • 19.1% of Kajabi stores sell People & Society products.
  • 15.6% of Kajabi stores sell Jobs & Education products.
  • 7.8% of Kajabi stores sell Health products.

Top Countries For Kajabi Stores

Here are the top countries for stores using Kajabi.

  • 13.4% of Kajabi stores are in United States
  • 2.6% of Kajabi stores are in United Kingdom
  • 2.3% of Kajabi stores are in Canada
  • 2.1% of Kajabi stores are in Australia
Country
Stores
572
518
280
156
120
100

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of employees.

  • 0.3% of Kajabi stores have 1 - 9 employees.
  • 0.1% of Kajabi stores have 10 - 24 employees.
  • 0.0% of Kajabi stores have 25 - 49 employees.
Employees
Stores
1 - 9
78
10 - 24
25
25 - 49
9
50 - 99
3
100 - 249
5
250 - 999
1
1000 - 4999
1

Number Of Products Sold For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of products that they sell.

  • 10.8% of Kajabi stores sell 1 - 9 different products.
  • 3.1% of Kajabi stores sell 10 - 24 different products.
  • 2.1% of Kajabi stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
2,728
10 - 24
774
25 - 49
522
50 - 99
74
100 - 249
246
250 - 999
34
1000 - 4999
4
10000 - 24999
1
100000 - 249999
1

Top Technologies on Kajabi Stores

We're tracking 133 different technologies that have 55,723 collective installs on Kajabi stores.

  • Cloudflare CDN is used by 52.6% of Kajabi stores.
  • Facebook Pixel is used by 44.3% of Kajabi stores.
  • Google Analytics is used by 34.4% of Kajabi stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Kajabi stores.

Technology
Stores
3,168
2,908
899

Top Shipping Carriers Used By Kajabi Stores

  • USPS is used by 0.2% of Kajabi stores.
  • UPS is used by 0.2% of Kajabi stores.
  • Fedex is used by 0.1% of Kajabi stores.

Here are the top 10 shipping carriers across all Kajabi stores.

Shipping Carrier
Stores
USPS
54
UPS
50
Fedex
35
Australia Post
32
Correos
14
Canada Post
7
Royal Mail
6
DHL
1
GLS Parcel
1
New Zealean Post
1

Kajabi Store Top-level Domain Distribution

.com is the most popular top-level domain for Kajabi stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 80.7% of Kajabi stores have a .com domain.
  • 2.5% of Kajabi stores have a .org domain.
  • 1.5% of Kajabi stores have a .net domain.
Top-level Domain
Stores
.com
20,329
.org
635
.net
367
.co.uk
360
.co
331
.com.au
323
.no
271
.ca
251
.academy
134
.online
128

Top Kajabi Stores

Here are the top stores, powered by Kajabi, ordered by store rank.

Name
Domain
Rank
Created
www.studentsofhistory.com
4,645
2021/02/19
JazzGuitarLessons.net
15,175
2016/12/30
James Wedmore
15,477
2021/02/19
www.joelgrimes.com
15,481
2016/12/30
Lee Harris Energy
16,023
2016/12/30

New Kajabi Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Chalene Johnson
100,603
2022/05/20
The Sidehustle Lounge
274,789
2022/05/20
The Complete Bass Player
1,232,486
2022/05/20
Luca La Mesa
1,621,773
2022/05/20
www.bridalhairstylingacademy.com
1,838,044
2022/05/20

Stores Switching to Kajabi From Other Platforms

Over the last 90 days, Kajabi has taken 214 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Kajabi from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
The Investing Academy
243,112
Custom Cart
2022/04/14
Neazor Brady
245,253
WooCommerce
2022/04/13
Floating Yoga School
249,402
Weebly Commerce
2022/04/04
PausePlayRepeat.com
249,493
Shopify
2022/04/09
Friends With Nat
250,637
Shopify
2022/03/21

Stores Switching from Kajabi To Other Platforms

Over the last 90 days, Kajabi has lost 75 merchants to competitive platforms.

Here are the top Kajabi stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.filmmakersonthego.com
192,778
WooCommerce
2022/04/12
Moonwake
332,443
Square Online
2022/04/11
MFR UK Learning Hub
474,229
WooCommerce
2022/05/16
www.anniepruggles.com
579,902
WooCommerce
2022/05/17
Finding Joy in Your
1,022,013
WooCommerce
2022/05/09

Get more insights on Kajabi stores

Our search interface is easy to use and helps you find the Kajabi stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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