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The State of Kajabi in 2024

Updated Apr 12 2024

In this report, we'll cover the following essential statistics on Kajabi usage.

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Kajabi Growth

At present, there are 35,691 live stores running on the Kajabi platform.

Here is the historical growth of stores running Kajabi.

  • Kajabi stores increased 15.0% quarter-over-quarter in 2024 Q1.
  • Kajabi stores increased 94% year-over-year in 2024 Q1.
Quarter
Active Stores
2022 Q1
19,666
2022 Q2
26,676
2022 Q3
31,975
2022 Q4
31,053
2023 Q1
30,627
2023 Q2
29,982
2023 Q3
32,736
2023 Q4
34,012
2024 Q1
35,442
2024 Q2 (to date)
35,691
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Kajabi store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Kajabi Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.8% of Kajabi stores.
  • Facebook is used by 40.9% of Kajabi stores.
  • YouTube is used by 25.4% of Kajabi stores.
Type
Stores
Instagram
17,417
Facebook
14,610
YouTube
9,066
Twitter
4,493
Facebook Group
3,232
LinkedIn
2,704
Tiktok
2,302
Pinterest
1,717
WhatsApp
288
Yelp
83
Snapchat
4

Contact Information On Kajabi Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of Kajabi stores provide a phone number on their website
  • 2% of Kajabi stores have an email on their website
Type
Stores
Phone
5,371
Email
556

Top Categories For Kajabi Stores

Here is the breakdown of industry verticals for stores on Kajabi.

  • 19.8% of Kajabi stores sell People & Society products.
  • 15.5% of Kajabi stores sell Jobs & Education products.
  • 8.8% of Kajabi stores sell Health products.

Top Countries For Kajabi Stores

Here are the top countries for stores using Kajabi.

  • 11.4% of Kajabi stores are in United States
  • 2.8% of Kajabi stores are in Australia
  • 2.4% of Kajabi stores are in United Kingdom
  • 2.2% of Kajabi stores are in Canada
Country
Stores
983
800
499
242
205
175

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of employees.

  • 99.1% of Kajabi stores have Unknown employees.
  • 0.5% of Kajabi stores have 1 - 9 employees.
  • 0.2% of Kajabi stores have 10 - 24 employees.
Employees
Stores
Unknown
35,352
1 - 9
185
10 - 24
56
25 - 49
26
50 - 99
19
100 - 249
30
250 - 999
14
1000 - 4999
8
5000+
1

Number Of Products Sold For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of products that they sell.

  • 51.0% of Kajabi stores sell 1 - 9 different products.
  • 8.0% of Kajabi stores sell 10 - 24 different products.
  • 5.0% of Kajabi stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
18,199
10 - 24
2,860
25 - 49
1,775
50 - 99
285
100 - 249
902
250 - 999
275
1000 - 4999
58
5000 - 9999
12
10000 - 24999
8
25000 - 99999
11

Top Technologies on Kajabi Stores

We're tracking 200 different technologies that have 190,722 collective installs on Kajabi stores.

  • Cloudflare is used by 99.8% of Kajabi stores.
  • Cloudflare CDN is used by 97.9% of Kajabi stores.
  • Wistia is used by 86.6% of Kajabi stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Kajabi stores.

Technology
Stores
35,626
30,912
7,539

Top Shipping Carriers Used By Kajabi Stores

  • USPS is used by 0.2% of Kajabi stores.
  • UPS is used by 0.2% of Kajabi stores.
  • Australia Post is used by 0.1% of Kajabi stores.

Here are the top 10 shipping carriers across all Kajabi stores.

Shipping Carrier
Stores
USPS
67
UPS
64
Australia Post
52
Fedex
49
Correos
31
Royal Mail
13
Canada Post
4
PostNord
4
Purolator
2
ORLEN
2

Kajabi Store Top-level Domain Distribution

.com is the most popular top-level domain for Kajabi stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 77.4% of Kajabi stores have a .com domain.
  • 2.9% of Kajabi stores have a .org domain.
  • 2.0% of Kajabi stores have a .com.au domain.
Top-level Domain
Stores
.com
27,614
.org
1,048
.com.au
725
.co
660
.co.uk
514
.no
478
.net
465
.ca
437
.de
183
.io
177

Top Kajabi Stores

Here are the top stores, powered by Kajabi, ordered by store rank.

Name
Domain
Rank
Created
Real Estate Skills
21,648
2020/08/14
Dr. Stacy Sims
27,593
2021/07/09
Savannah Gilbo
29,587
2021/02/19
Upright Health
31,206
2016/12/30
MorningCoach®
35,259
2021/01/01

New Kajabi Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
RickEllis.com
627,854
2024/04/12
Rock That Fitness
3,054,293
2024/04/12
A Chance For Awareness
3,056,713
2024/04/12
www.thewellnessengineer.com
3,062,992
2024/04/12
www.iart.org
3,069,456
2024/04/12

Stores Switching to Kajabi From Other Platforms

Over the last 90 days, Kajabi has taken 284 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Kajabi from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
IDC Professionals
96,259
Squarespace
2024/02/13
Dr. Tyna
350,547
Shopify
2024/04/11
April Mason
353,738
Shopify
2024/03/01
Christine Michaud
860,927
WooCommerce
2024/03/22
www.thedoctorerin.com
979,383
Squarespace
2024/02/26

Stores Switching from Kajabi To Other Platforms

Over the last 90 days, Kajabi has lost 94 merchants to competitive platforms.

Here are the top Kajabi stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
B Design
1,279,889
GoDaddy Online Store
2024/01/29
Driven Basketball
1,771,925
Squarespace
2024/03/05
Pivotal Recovery
1,896,621
WooCommerce
2024/02/05
Anita East
1,905,911
Shopify
2024/02/26
rmser.org
1,933,728
Custom Cart
2024/03/25

Get more insights on Kajabi stores

Our search interface is easy to use and helps you find the Kajabi stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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