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The State of Kajabi in 2025

Updated Jul 18 2025

In this report, we'll cover the following essential statistics on Kajabi usage.

Download a complete list of Kajabi stores with a paid account.
Create a free account to get a feel for the data we provide.

Kajabi Growth

At present, there are 35,933 live stores running on the Kajabi platform.

Here is the historical growth of stores running Kajabi.

  • Kajabi stores decreased -0.5% quarter-over-quarter in 2025 Q2.
  • Kajabi stores decreased -1% year-over-year in 2025 Q2.
Quarter
Active Stores
2022 Q1
19,666
2022 Q2
26,676
2022 Q3
31,975
2022 Q4
31,053
2023 Q1
30,627
2023 Q2
29,982
2023 Q3
32,736
2023 Q4
34,012
2024 Q1
35,442
2024 Q2
36,620
2024 Q3
38,920
2024 Q4
38,596
2025 Q1
37,063
2025 Q2
36,097
2025 Q3 (to date)
35,933
Active Stores by Quarter
2022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305,00010,00015,00020,00025,00030,00035,00040,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Kajabi store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Kajabi Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 45.4% of Kajabi stores.
  • Facebook is used by 34.8% of Kajabi stores.
  • YouTube is used by 21.2% of Kajabi stores.
Type
Stores
Instagram
16,323
Facebook
12,510
YouTube
7,613
Twitter
3,558
LinkedIn
2,683
Facebook Group
2,271
Tiktok
1,934
Pinterest
1,317
WhatsApp
332
Soundcloud
126
Yelp
77
Applemusic
36
Discord
5

Contact Information On Kajabi Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 11% of Kajabi stores provide a phone number on their website
  • 1% of Kajabi stores have an email on their website
Type
Stores
Phone
3,932
Email
418

Top Categories For Kajabi Stores

Here is the breakdown of industry verticals for stores on Kajabi.

  • 25.2% of Kajabi stores sell People & Society products.
  • 19.5% of Kajabi stores sell Jobs & Education products.
  • 11.2% of Kajabi stores sell Health products.
People & SocietyJobs & EducationHealthBusiness & IndustrialBeauty & FitnessArts & EntertainmentFinanceSportsComputersHome & GardenScience

Top Countries For Kajabi Stores

Here are the top countries for stores using Kajabi.

  • 8.7% of Kajabi stores are in United States
  • 2.7% of Kajabi stores are in Australia
  • 2.2% of Kajabi stores are in United Kingdom
  • 1.9% of Kajabi stores are in Canada
Country
Stores
954
687
505
248
205
199
United StatesAustraliaUnited KingdomCanadaNorwayGermanyFinlandItalyNetherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of employees.

  • 98.8% of Kajabi stores have Unknown employees.
  • 0.7% of Kajabi stores have 1 - 9 employees.
  • 0.2% of Kajabi stores have 10 - 24 employees.
Employees
Stores
Unknown
35,507
1 - 9
236
10 - 24
63
25 - 49
40
50 - 99
28
100 - 249
27
250 - 999
22
1000 - 4999
7
5000+
3
Unknown

Number Of Products Sold For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of products that they sell.

  • 50.5% of Kajabi stores sell 1 - 9 different products.
  • 7.9% of Kajabi stores sell 250000+ different products.
  • 5.8% of Kajabi stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
18,142
10 - 24
1,700
25 - 49
2,084
50 - 99
311
100 - 249
1,094
250 - 999
352
10000 - 24999
121
25000 - 99999
438
100000 - 249999
475
250000+
2,822
1 - 910 - 2425 - 49100 - 249100000 - 249999250000+

Top Technologies on Kajabi Stores

We're tracking 238 different technologies that have 200,685 collective installs on Kajabi stores.

  • Cloudflare is used by 99.9% of Kajabi stores.
  • Cloudflare CDN is used by 99.8% of Kajabi stores.
  • Wistia is used by 71.2% of Kajabi stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Kajabi stores.

Technology
Stores
35,885
25,569
6,722

Top Shipping Carriers Used By Kajabi Stores

  • USPS is used by 0.2% of Kajabi stores.
  • Fedex is used by 0.1% of Kajabi stores.
  • UPS is used by 0.1% of Kajabi stores.

Here are the top 10 shipping carriers across all Kajabi stores.

Shipping Carrier
Stores
USPS
56
Fedex
44
UPS
38
Correos
30
Australia Post
29
Royal Mail
9
Canada Post
2
PostNord
2
Purolator
1
New Zealean Post
1

Kajabi Store Top-level Domain Distribution

.com is the most popular top-level domain for Kajabi stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 77.0% of Kajabi stores have a .com domain.
  • 3.0% of Kajabi stores have a .org domain.
  • 2.1% of Kajabi stores have a .com.au domain.
Top-level Domain
Stores
.com
27,656
.org
1,061
.com.au
739
.co
668
.co.uk
538
.no
489
.net
440
.ca
423
.de
212
.io
201
.com.org.com.au.co.co.uk

Top Kajabi Stores

Here are the top stores, powered by Kajabi, ordered by store rank.

Name
Domain
Rank
Created
Dr Stacy Sims
15,015
2021/07/09
LearningHerbs
25,268
2021/08/06
Writing Mastery Academy
27,539
2022/02/04
Real Estate Skills
28,493
2020/08/14
www.culinaryexploration.eu
29,606
2022/03/11

New Kajabi Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
chickandsprout.com
1,011,580
2025/07/18
Well Past Midlife
3,621,584
2025/07/18
Caitlin Brown's First Site
3,977,390
2025/07/18
Health Coach Michael
4,073,838
2025/07/18
www.blackbeltstartup.com
5,982,313
2025/07/18

Stores Switching to Kajabi From Other Platforms

Over the last 90 days, Kajabi has taken 244 merchants from competitive ecommerce platforms.

SquarespaceWooCommerceShopifyWixPodiaCustom CartTeachableThinkific

Here are the top stores that have switched to Kajabi from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Vanessa Joy
65,071
Shopify
2025/05/08
VANGUARD TACTICS
243,362
WooCommerce
2025/07/10
Apex Nutrition LLC
691,528
Shopify
2025/07/03
www.cleaningbusinessmentor.com
1,047,577
Podia
2025/06/29
Robin the Heart Whisperer
1,065,587
Wix
2025/06/02

Stores Switching from Kajabi To Other Platforms

Over the last 90 days, Kajabi has lost 74 merchants to competitive platforms.

WixSquarespaceCustom CartPodiaShopifyWooCommerceTeachable

Here are the top Kajabi stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Lizzie Moult
185,282
Shopify
2025/07/07
Sew A Story
232,351
Shopify
2025/06/08
Airway Circle Study Club
680,254
Shopify
2025/06/01
Shulamit Graber
852,720
Wix
2025/06/29
www.foodlifefreedom.com
943,537
Podia
2025/06/08

Get more insights on Kajabi stores

Our search interface is easy to use and helps you find the Kajabi stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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