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The State of Kajabi in 2022

Updated Sep 30 2022

In this report, we'll cover the following essential statistics on Kajabi usage.

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Kajabi Growth

At present, there are 31,997 live stores running on the Kajabi platform.

Here is the historical growth of stores running Kajabi.

  • Kajabi stores increased 21.8% quarter-over-quarter in 2022 Q2.
  • Kajabi stores increased 198% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
38
2017 Q2
27
2017 Q3
40
2017 Q4
68
2018 Q1
36
2018 Q2
530
2018 Q3
176
2018 Q4
187
2019 Q1
347
2019 Q2
263
2019 Q3
236
2019 Q4
227
2020 Q1
259
2020 Q2
375
2020 Q3
383
2020 Q4
414
2021 Q1
3,338
2021 Q2
1,277
2021 Q3
5,357
2021 Q4
358
2022 Q1
6,640
2022 Q2
4,546
2022 Q3 (to date)
6,574
Cumulative Stores by Quarter

It's hard to know exactly when a Kajabi store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Kajabi Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 44.2% of Kajabi stores.
  • Facebook is used by 39.6% of Kajabi stores.
  • YouTube is used by 21.0% of Kajabi stores.
Type
Stores
Instagram
14,134
Facebook
12,685
YouTube
6,708
Twitter
4,204
Facebook Group
3,138
LinkedIn
2,116
Pinterest
1,542
Tiktok
1,094
Yelp
92
Snapchat
5

Contact Information On Kajabi Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 13% of Kajabi stores provide a phone number on their website
  • 1% of Kajabi stores have an email on their website
Type
Stores
Phone
4,244
Email
417

Top Categories For Kajabi Stores

Here is the breakdown of industry verticals for stores on Kajabi.

  • 18.4% of Kajabi stores sell People & Society products.
  • 15.7% of Kajabi stores sell Jobs & Education products.
  • 7.8% of Kajabi stores sell Health products.

Top Countries For Kajabi Stores

Here are the top countries for stores using Kajabi.

  • 12.6% of Kajabi stores are in United States
  • 2.5% of Kajabi stores are in United Kingdom
  • 2.2% of Kajabi stores are in Canada
  • 2.2% of Kajabi stores are in Australia
Country
Stores
701
691
332
293
191
130

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of employees.

  • 0.5% of Kajabi stores have 1 - 9 employees.
  • 0.2% of Kajabi stores have 10 - 24 employees.
  • 0.1% of Kajabi stores have 25 - 49 employees.
Employees
Stores
1 - 9
146
10 - 24
53
25 - 49
26
50 - 99
16
100 - 249
17
250 - 999
6
1000 - 4999
6
5000+
2

Number Of Products Sold For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of products that they sell.

  • 44.2% of Kajabi stores sell 1 - 9 different products.
  • 8.6% of Kajabi stores sell 10 - 24 different products.
  • 5.5% of Kajabi stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
14,145
10 - 24
2,762
25 - 49
1,753
50 - 99
301
100 - 249
925
250 - 999
313
1000 - 4999
61
10000 - 24999
13
25000 - 99999
15
100000 - 249999
452

Top Technologies on Kajabi Stores

We're tracking 150 different technologies that have 68,173 collective installs on Kajabi stores.

  • Cloudflare CDN is used by 47.4% of Kajabi stores.
  • Facebook Pixel is used by 42.9% of Kajabi stores.
  • Google Analytics is used by 32.3% of Kajabi stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Kajabi stores.

Top Shipping Carriers Used By Kajabi Stores

  • USPS is used by 0.2% of Kajabi stores.
  • UPS is used by 0.2% of Kajabi stores.
  • Fedex is used by 0.2% of Kajabi stores.

Here are the top 10 shipping carriers across all Kajabi stores.

Shipping Carrier
Stores
USPS
73
UPS
59
Fedex
51
Australia Post
36
Correos
26
Canada Post
8
Royal Mail
7
GLS Parcel
2
DHL
1
PostNord
1

Kajabi Store Top-level Domain Distribution

.com is the most popular top-level domain for Kajabi stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.8% of Kajabi stores have a .com domain.
  • 2.5% of Kajabi stores have a .org domain.
  • 1.4% of Kajabi stores have a .com.au domain.
Top-level Domain
Stores
.com
25,526
.org
814
.com.au
452
.co
449
.net
442
.co.uk
433
.ca
331
.no
320
.de
244
.academy
167

Top Kajabi Stores

Here are the top stores, powered by Kajabi, ordered by store rank.

Name
Domain
Rank
Created
www.studentsofhistory.com
4,177
2021/02/19
Your Enneagram Coach
9,382
2020/08/07
Deepak Chopra Italia
13,826
2017/09/29
Joel Grimes
14,798
2016/12/30
Savannah Gilbo
15,270
2021/02/19

New Kajabi Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Lost Creator Academy Challenge
130,230
2022/09/30
The Conversion Co.
607,798
2022/09/30
Nederlandstaligekids.nl
1,545,155
2022/09/30
www.deannacooney.com.au
2,812,618
2022/09/30
Beauty Academy
5,281,163
2022/09/30

Stores Switching to Kajabi From Other Platforms

Over the last 90 days, Kajabi has taken 196 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Kajabi from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Coach Tara Garrison
185,164
Shopify
2022/09/10
Marc Jospitre Consulting
203,229
Square Online
2022/07/19
Avorit
234,811
WooCommerce
2022/07/31
Dr. Diane Gehart
261,006
Squarespace
2022/08/24
App Design Tips
291,292
WooCommerce
2022/09/13

Stores Switching from Kajabi To Other Platforms

Over the last 90 days, Kajabi has lost 106 merchants to competitive platforms.

Here are the top Kajabi stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Dr Lisa O
231,105
Shopify
2022/08/29
KO8 FITNESS
560,579
Shopify
2022/07/11
Gaby Guzman
612,067
Squarespace
2022/09/05
Love's Kitchen
663,527
Squarespace
2022/07/19
Karen Frankel
666,391
Squarespace
2022/09/05

Get more insights on Kajabi stores

Our search interface is easy to use and helps you find the Kajabi stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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