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The State of Kajabi in 2024

Updated Mar 15 2024

In this report, we'll cover the following essential statistics on Kajabi usage.

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Kajabi Growth

At present, there are 35,139 live stores running on the Kajabi platform.

Here is the historical growth of stores running Kajabi.

  • Kajabi stores increased 16.8% quarter-over-quarter in 2023 Q4.
  • Kajabi stores increased 116% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q1
19,666
2022 Q2
26,676
2022 Q3
31,975
2022 Q4
31,053
2023 Q1
30,627
2023 Q2
29,982
2023 Q3
32,736
2023 Q4
34,012
2024 Q1 (to date)
35,139
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Kajabi store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Kajabi Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 48.9% of Kajabi stores.
  • Facebook is used by 41.2% of Kajabi stores.
  • YouTube is used by 25.4% of Kajabi stores.
Type
Stores
Instagram
17,167
Facebook
14,485
YouTube
8,938
Twitter
4,482
Facebook Group
3,225
LinkedIn
2,689
Tiktok
2,253
Pinterest
1,686
WhatsApp
292
Yelp
81
Snapchat
3

Contact Information On Kajabi Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 15% of Kajabi stores provide a phone number on their website
  • 2% of Kajabi stores have an email on their website
Type
Stores
Phone
5,340
Email
553

Top Categories For Kajabi Stores

Here is the breakdown of industry verticals for stores on Kajabi.

  • 19.6% of Kajabi stores sell People & Society products.
  • 15.6% of Kajabi stores sell Jobs & Education products.
  • 8.8% of Kajabi stores sell Health products.

Top Countries For Kajabi Stores

Here are the top countries for stores using Kajabi.

  • 11.5% of Kajabi stores are in United States
  • 2.7% of Kajabi stores are in Australia
  • 2.4% of Kajabi stores are in United Kingdom
  • 2.3% of Kajabi stores are in Canada
Country
Stores
962
806
491
236
203
174

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of employees.

  • 99.1% of Kajabi stores have Unknown employees.
  • 0.5% of Kajabi stores have 1 - 9 employees.
  • 0.2% of Kajabi stores have 10 - 24 employees.
Employees
Stores
Unknown
34,807
1 - 9
180
10 - 24
58
25 - 49
25
50 - 99
16
100 - 249
29
250 - 999
15
1000 - 4999
8
5000+
1

Number Of Products Sold For Kajabi Stores

Here is the breakdown of Kajabi stores by the number of products that they sell.

  • 51.3% of Kajabi stores sell 1 - 9 different products.
  • 8.1% of Kajabi stores sell 10 - 24 different products.
  • 5.0% of Kajabi stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
18,022
10 - 24
2,842
25 - 49
1,756
50 - 99
287
100 - 249
899
250 - 999
277
1000 - 4999
57
5000 - 9999
12
10000 - 24999
8
25000 - 99999
11

Top Technologies on Kajabi Stores

We're tracking 199 different technologies that have 182,388 collective installs on Kajabi stores.

  • Cloudflare is used by 99.9% of Kajabi stores.
  • Cloudflare CDN is used by 99.8% of Kajabi stores.
  • Wistia is used by 86.6% of Kajabi stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Kajabi stores.

Technology
Stores
35,100
30,422
7,416
5,607

Top Shipping Carriers Used By Kajabi Stores

  • USPS is used by 0.2% of Kajabi stores.
  • UPS is used by 0.2% of Kajabi stores.
  • Australia Post is used by 0.1% of Kajabi stores.

Here are the top 10 shipping carriers across all Kajabi stores.

Shipping Carrier
Stores
USPS
67
UPS
66
Australia Post
51
Fedex
50
Correos
29
Royal Mail
13
Canada Post
4
PostNord
4
Purolator
2
ORLEN
2

Kajabi Store Top-level Domain Distribution

.com is the most popular top-level domain for Kajabi stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 77.5% of Kajabi stores have a .com domain.
  • 2.9% of Kajabi stores have a .org domain.
  • 2.0% of Kajabi stores have a .com.au domain.
Top-level Domain
Stores
.com
27,224
.org
1,024
.com.au
708
.co
648
.co.uk
492
.no
469
.net
463
.ca
441
.de
181
.io
170

Top Kajabi Stores

Here are the top stores, powered by Kajabi, ordered by store rank.

Name
Domain
Rank
Created
Real Estate Skills
14,795
2020/08/14
Your Enneagram Coach
18,585
2020/08/14
Dr. Stacy Sims
27,623
2021/07/09
Savannah Gilbo
31,142
2021/02/19
MorningCoach®
35,665
2021/01/01

New Kajabi Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Kepple Coaching
2,955,574
2024/03/15
KrisCoxResults.com
3,021,226
2024/03/15
Hypnotist Michael White
3,021,894
2024/03/15
Henrique De Almeida
3,025,572
2024/03/15
www.thebetterworkplace.com
3,039,906
2024/03/15

Stores Switching to Kajabi From Other Platforms

Over the last 90 days, Kajabi has taken 287 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Kajabi from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
IDC Professionals
85,440
Squarespace
2024/02/13
Kortney Olson
270,787
WooCommerce
2024/01/03
April Mason
351,417
Shopify
2024/03/01
HONEY CHILE
442,550
Squarespace
2024/01/09
www.onehealthymealatatime.com
622,947
Squarespace
2024/02/27

Stores Switching from Kajabi To Other Platforms

Over the last 90 days, Kajabi has lost 92 merchants to competitive platforms.

Here are the top Kajabi stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
B Design
1,062,771
GoDaddy Online Store
2024/01/29
Venli Consulting
1,137,435
Custom Cart
2024/01/15
www.innerunner.com
1,146,235
Shopify
2024/01/08
Anita East
1,667,694
Shopify
2024/02/26
Driven Basketball
1,701,270
Squarespace
2024/03/05

Get more insights on Kajabi stores

Our search interface is easy to use and helps you find the Kajabi stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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