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The State of Shopware in 2021

Updated Jul 23 2021

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 23,339 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 5.0% quarter-over-quarter in 2021 Q2.
  • Shopware stores increased 23% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
375
2017 Q2
458
2017 Q3
369
2017 Q4
428
2018 Q1
634
2018 Q2
3,676
2018 Q3
1,121
2018 Q4
1,059
2019 Q1
1,636
2019 Q2
1,014
2019 Q3
1,427
2019 Q4
983
2020 Q1
1,112
2020 Q2
1,142
2020 Q3
798
2020 Q4
1,305
2021 Q1
1,104
2021 Q2
1,107
2021 Q3 (to date)
63
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.5% of Shopware stores.
  • Instagram is used by 21.1% of Shopware stores.
  • YouTube is used by 11.2% of Shopware stores.
Type
Stores
Facebook
6,881
Instagram
4,916
YouTube
2,611
Twitter
1,697
Pinterest
1,232
LinkedIn
454
Facebook Group
42
Tiktok
26
Snapchat
5

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 76% of Shopware stores have an email on their website
  • 40% of Shopware stores provide a phone number on their website
Type
Stores
Email
17,813
Phone
9,419

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 1.7% of Shopware stores sell Apparel products.
  • 1.1% of Shopware stores sell Home & Garden products.
  • 0.7% of Shopware stores sell Beauty & Fitness products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 71.9% of Shopware stores are in Germany
  • 4.1% of Shopware stores are in Switzerland
  • 3.9% of Shopware stores are in Austria
  • 1.0% of Shopware stores are in Netherlands
Country
Stores
16,785
919
139
135
62

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 0.1% of Shopware stores have 50 - 99 employees.
  • 0.1% of Shopware stores have 1 - 9 employees.
  • 0.1% of Shopware stores have 10 - 24 employees.
Employees
Stores
1 - 9
31
10 - 24
24
25 - 49
18
50 - 99
34
100 - 249
5
250 - 999
1
1000 - 4999
2

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 6.1% of Shopware stores sell 250 - 999 different products.
  • 4.1% of Shopware stores sell 100 - 249 different products.
  • 3.9% of Shopware stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
230
10 - 24
192
25 - 49
270
50 - 99
259
100 - 249
949
250 - 999
1,432
1000 - 4999
907
5000 - 9999
240
10000 - 24999
150
25000 - 99999
47

Top Technologies on Shopware Stores

We're tracking 90 different technologies that have 24,227 collective installs on Shopware stores.

  • Google Tag Manager is used by 34.6% of Shopware stores.
  • Klarna is used by 15.0% of Shopware stores.
  • PayPal Checkout is used by 12.7% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 65.5% of Shopware stores have a .de domain.
  • 15.6% of Shopware stores have a .com domain.
  • 3.8% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
15,288
.com
3,643
.ch
894
.at
766
.shop
514
.eu
420
.net
245
.nl
200
.fr
123
.store
115

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
PROFISHOP
2,991
2019/06/07
PerfectHair.ch
7,061
2016/12/30
Fanatec
7,118
2016/12/30
Aerosoft US Shop
8,428
2016/12/30
SportSpar.de
8,980
2016/12/30

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ProPix.be
2,867,806
2021/07/23
Seeds
3,680,292
2021/07/23
Phytovet
5,195,455
2021/07/23
Media
5,255,467
2021/07/23
lay.de
5,436,569
2021/07/23

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 137 merchants from competitive ecommerce platforms.

Platform
Stores
53
17
3

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Tangle Teezer
9,810
Magento
2021/06/05
Fischer Sports
95,694
Custom Cart
2021/07/03
www.terra-computers.de
99,968
PrestaShop
2021/06/18
rescue
118,513
Custom Cart
2021/06/24
Inwerk Büromöbel
121,151
Magento
2021/06/01

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 141 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
YT Industries
18,804
Custom Cart
2021/06/30
YT US
24,219
Custom Cart
2021/06/30
KLARSICHT IT
87,529
Custom Cart
2021/06/02
VitalBodyPLUS.de
92,660
Shopify
2021/07/21
memo.de
110,888
Custom Cart
2021/07/19

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.