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The State of Shopware in 2025

Updated Jul 11 2025

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 31,821 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores decreased -0.6% quarter-over-quarter in 2025 Q2.
  • Shopware stores decreased -4% year-over-year in 2025 Q2.
Quarter
Active Stores
2020 Q4
454
2021 Q1
8,378
2021 Q2
23,256
2021 Q3
23,749
2021 Q4
23,909
2022 Q1
23,756
2022 Q2
24,047
2022 Q3
24,656
2022 Q4
36,641
2023 Q1
36,609
2023 Q2
37,814
2023 Q3
37,785
2023 Q4
36,742
2024 Q1
34,833
2024 Q2
33,370
2024 Q3
32,643
2024 Q4
31,139
2025 Q1
32,691
2025 Q2
32,027
2025 Q3 (to date)
31,821
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305,00010,00015,00020,00025,00030,00035,00040,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 27.9% of Shopware stores.
  • Facebook is used by 27.8% of Shopware stores.
  • YouTube is used by 12.7% of Shopware stores.
Type
Stores
Instagram
8,874
Facebook
8,839
YouTube
4,034
LinkedIn
2,118
Pinterest
1,294
Twitter
1,238
Tiktok
641
WhatsApp
468
Facebook Group
61
Soundcloud
9
Yelp
5
Applemusic
2
Snapchat
1

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of Shopware stores provide a phone number on their website
  • 58% of Shopware stores have an email on their website
Type
Stores
Phone
22,270
Email
18,614

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 14.1% of Shopware stores sell Home & Garden products.
  • 9.6% of Shopware stores sell Apparel products.
  • 8.3% of Shopware stores sell Food & Drink products.
Home & GardenApparelFood & DrinkBusiness & IndustrialComputersSportsHealthAutos & VehiclesBeauty & FitnessPets & AnimalsArts & EntertainmentGifts & Special EventsToys & HobbiesPeople & SocietyConsumer ElectronicsBooks & Literature

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 67.9% of Shopware stores are in Germany
  • 4.4% of Shopware stores are in Switzerland
  • 4.0% of Shopware stores are in Austria
  • 2.7% of Shopware stores are in Netherlands
Country
Stores
21,611
1,396
1,260
279
221
143
125
GermanySwitzerlandAustriaNetherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 95.3% of Shopware stores have Unknown employees.
  • 2.4% of Shopware stores have 1 - 9 employees.
  • 0.9% of Shopware stores have 10 - 24 employees.
Employees
Stores
Unknown
30,311
1 - 9
771
10 - 24
294
25 - 49
178
50 - 99
101
100 - 249
106
250 - 999
36
1000 - 4999
15
5000+
9
Unknown1 - 9

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 21.9% of Shopware stores sell 1 - 9 different products.
  • 13.4% of Shopware stores sell 250 - 999 different products.
  • 12.9% of Shopware stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
6,967
10 - 24
1,871
25 - 49
3,040
50 - 99
1,250
100 - 249
4,106
250 - 999
4,273
1000 - 4999
1,854
5000 - 9999
551
25000 - 99999
557
250000+
2,045
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999925000 - 99999250000+

Top Technologies on Shopware Stores

We're tracking 266 different technologies that have 104,701 collective installs on Shopware stores.

  • Google Tag Manager is used by 44.8% of Shopware stores.
  • Google Analytics is used by 35.7% of Shopware stores.
  • Google Adsense is used by 30.4% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 5.7% of Shopware stores.
  • DHL is used by 3.3% of Shopware stores.
  • Fedex is used by 0.9% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
1,825
DHL
1,041
Fedex
299
DPD
147
GLS Parcel
88
USPS
71
PostNord
26
Royal Mail
18
Canada Post
15
Correos
13

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 60.9% of Shopware stores have a .de domain.
  • 14.9% of Shopware stores have a .com domain.
  • 4.2% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
19,377
.com
4,753
.ch
1,330
.at
1,106
.shop
1,029
.nl
783
.eu
693
.net
327
.it
226
.fr
212
.de.com.ch.at.shop.nl.eu

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
Fischer Sports
5,806
2017/01/27
YT Industries
7,430
2020/08/14
Wallpaper from the 70s
9,261
2016/12/30
Merchant ⚔
10,895
2021/01/08
Swissmilk
15,862
2016/12/30

New Shopware Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Audrey's Place
1,859,929
2025/07/11
premium team
2,852,876
2025/07/11
Frascos.es
3,586,352
2025/07/11
guin.de
3,651,678
2025/07/11
Catalogue #1
3,816,599
2025/07/11

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 455 merchants from competitive ecommerce platforms.

Custom CartWooCommerceShopifyMagento

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Künstlerbedarf von boesner
52,307
Custom Cart
2025/06/30
Der Onlineshop für Profis
56,819
Custom Cart
2025/04/21
JAGUAR
62,982
Custom Cart
2025/07/07
dubaro.de
84,001
osCommerce
2025/04/27
MARC AUREL
86,679
Custom Cart
2025/06/30

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 880 merchants to competitive platforms.

Custom CartShopifyWooCommerceJTL-Shop

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Venta Air Technologies
42,580
WooCommerce
2025/05/07
Kalypso Media
56,515
Wix
2025/06/29
Deutsche See Fischmanufaktur
57,814
Custom Cart
2025/05/11
MÜHLE Rasurkultur
64,969
Custom Cart
2025/05/11
Sanicare
68,498
Custom Cart
2025/04/27

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.