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The State of Shopware in 2024

Updated Feb 23 2024

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 35,650 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 12.2% quarter-over-quarter in 2023 Q4.
  • Shopware stores increased 79% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
454
2021 Q1
8,378
2021 Q2
23,256
2021 Q3
23,749
2021 Q4
23,909
2022 Q1
23,756
2022 Q2
24,047
2022 Q3
24,656
2022 Q4
36,641
2023 Q1
36,609
2023 Q2
37,814
2023 Q3
37,785
2023 Q4
36,742
2024 Q1 (to date)
35,650
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.0% of Shopware stores.
  • Instagram is used by 27.2% of Shopware stores.
  • YouTube is used by 12.1% of Shopware stores.
Type
Stores
Facebook
10,349
Instagram
9,679
YouTube
4,321
LinkedIn
2,079
Pinterest
1,719
Twitter
1,638
Tiktok
427
WhatsApp
276
Facebook Group
72
Yelp
4
Snapchat
2

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of Shopware stores provide a phone number on their website
  • 61% of Shopware stores have an email on their website
Type
Stores
Phone
24,613
Email
21,866

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 3.1% of Shopware stores sell Home & Garden products.
  • 2.0% of Shopware stores sell Apparel products.
  • 1.5% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 68.7% of Shopware stores are in Germany
  • 4.7% of Shopware stores are in Switzerland
  • 4.0% of Shopware stores are in Austria
  • 1.6% of Shopware stores are in Netherlands
Country
Stores
24,507
1,679
1,431
242
240
133
131

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 94.9% of Shopware stores have Unknown employees.
  • 2.4% of Shopware stores have 1 - 9 employees.
  • 1.1% of Shopware stores have 10 - 24 employees.
Employees
Stores
Unknown
33,840
1 - 9
854
10 - 24
375
25 - 49
271
50 - 99
112
100 - 249
120
250 - 999
47
1000 - 4999
17
5000+
14

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 20.0% of Shopware stores sell 1 - 9 different products.
  • 16.2% of Shopware stores sell 100 - 249 different products.
  • 15.7% of Shopware stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
7,118
10 - 24
3,160
25 - 49
3,770
50 - 99
1,646
100 - 249
5,774
250 - 999
5,585
1000 - 4999
2,390
5000 - 9999
568
10000 - 24999
388
25000 - 99999
145

Top Technologies on Shopware Stores

We're tracking 228 different technologies that have 115,889 collective installs on Shopware stores.

  • Google Tag Manager is used by 44.2% of Shopware stores.
  • Google Analytics is used by 33.5% of Shopware stores.
  • Google Adsense is used by 33.3% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 5.8% of Shopware stores.
  • DHL is used by 3.6% of Shopware stores.
  • Fedex is used by 0.8% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
2,078
DHL
1,281
Fedex
276
DPD
213
GLS Parcel
141
USPS
69
Royal Mail
28
Correos
21
PostNord
17
Canada Post
11

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 62.1% of Shopware stores have a .de domain.
  • 15.3% of Shopware stores have a .com domain.
  • 4.4% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
22,147
.com
5,453
.ch
1,578
.shop
1,232
.at
1,224
.eu
720
.nl
479
.net
361
.fr
222
.it
195

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
Fanatec
1,538
2016/12/30
Bike Tires – schwalbetires.com
2,732
2016/12/30
Tangle Teezer
4,615
2017/10/27
STABILO
4,972
2016/12/30
HAIX Bootstore
6,825
2019/02/01

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
HS Grafik Shop
2,452,120
2024/02/23
www.kunstbuch-shop.de
3,313,254
2024/02/23
lanexperten.de
3,355,137
2024/02/23
www.sinclairdirect.uk
3,517,351
2024/02/23
Cryd
3,523,737
2024/02/23

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 307 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
camel active
27,164
Custom Cart
2024/02/19
OPEN Cycle
40,332
Custom Cart
2024/01/23
Yasini Jewelers
78,090
Custom Cart
2023/12/20
www.piercingline.com
102,894
Custom Cart
2024/01/17
HILDEGARD BRAUKMANN Online Shop
137,517
Custom Cart
2024/01/08

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 1,447 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Palace
14,648
Custom Cart
2024/02/05
MONTANA CANS
19,528
Custom Cart
2023/12/18
www.travelite.com
35,809
Custom Cart
2023/12/12
trinkgut
41,982
Custom Cart
2024/02/13
Elbenwald.de
43,225
Custom Cart
2024/02/19

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.