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The State of Shopware in 2022

Updated Sep 23 2022

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 24,656 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 1.8% quarter-over-quarter in 2022 Q2.
  • Shopware stores increased 6% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
333
2017 Q2
439
2017 Q3
337
2017 Q4
384
2018 Q1
614
2018 Q2
3,421
2018 Q3
1,048
2018 Q4
979
2019 Q1
1,489
2019 Q2
952
2019 Q3
1,324
2019 Q4
958
2020 Q1
1,128
2020 Q2
1,195
2020 Q3
801
2020 Q4
1,529
2021 Q1
1,306
2021 Q2
1,210
2021 Q3
434
2021 Q4
331
2022 Q1
170
2022 Q2
423
2022 Q3 (to date)
500
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.0% of Shopware stores.
  • Instagram is used by 25.2% of Shopware stores.
  • YouTube is used by 11.3% of Shopware stores.
Type
Stores
Facebook
7,391
Instagram
6,220
YouTube
2,789
Twitter
1,495
Pinterest
1,285
LinkedIn
837
Tiktok
94
Facebook Group
45
Yelp
3
Snapchat
2

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Shopware stores have an email on their website
  • 70% of Shopware stores provide a phone number on their website
Type
Stores
Email
18,568
Phone
17,225

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 4.1% of Shopware stores sell Home & Garden products.
  • 3.1% of Shopware stores sell Apparel products.
  • 2.4% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 69.4% of Shopware stores are in Germany
  • 4.5% of Shopware stores are in Switzerland
  • 3.8% of Shopware stores are in Austria
  • 1.0% of Shopware stores are in Netherlands
Country
Stores
17,107
1,108
937
148
139
75

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 1.8% of Shopware stores have 1 - 9 employees.
  • 0.9% of Shopware stores have 10 - 24 employees.
  • 0.4% of Shopware stores have 25 - 49 employees.
Employees
Stores
1 - 9
433
10 - 24
215
25 - 49
88
50 - 99
61
100 - 249
42
250 - 999
39
1000 - 4999
7
5000+
1

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 19.8% of Shopware stores sell 100 - 249 different products.
  • 19.0% of Shopware stores sell 250 - 999 different products.
  • 15.5% of Shopware stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
3,829
10 - 24
2,240
25 - 49
2,782
50 - 99
1,329
100 - 249
4,877
250 - 999
4,693
1000 - 4999
2,003
5000 - 9999
442
10000 - 24999
291
25000 - 99999
90

Top Technologies on Shopware Stores

We're tracking 132 different technologies that have 51,160 collective installs on Shopware stores.

  • Google Tag Manager is used by 37.4% of Shopware stores.
  • Google Analytics is used by 28.7% of Shopware stores.
  • Google Ads Pixel is used by 23.5% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Technology
Stores
4,168
3,246
1,974
1,012

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 8.1% of Shopware stores.
  • DHL is used by 5.5% of Shopware stores.
  • Fedex is used by 1.0% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
2,007
DHL
1,353
Fedex
257
DPD
236
GLS Parcel
160
USPS
44
Royal Mail
27
Correos
16
TNT
9
Canada Post
6

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 63.4% of Shopware stores have a .de domain.
  • 15.9% of Shopware stores have a .com domain.
  • 4.2% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
15,636
.com
3,930
.ch
1,045
.shop
809
.at
786
.eu
463
.net
271
.nl
203
.fr
139
.it
109

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
discount.de
2,164
2016/12/30
OFFICE Partner
3,610
2017/10/27
Voo Store Berlin
4,031
2016/12/30
Fanatec
4,493
2016/12/30
Volksversand Versandapotheke
5,509
2016/12/30

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Shop.at
2,366,364
2022/09/23
ITEK Shop
4,217,950
2022/09/23
Kreu
4,423,285
2022/09/23
Sew4Paws
5,498,159
2022/09/23
Softballshop
5,607,068
2022/09/23

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 198 merchants from competitive ecommerce platforms.

Platform
Stores
3
3
1

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
LEDLENSER
11,533
Custom Cart
2022/07/13
Gläser und Flaschen
15,044
Custom Cart
2022/07/07
HOME
25,543
Custom Cart
2022/08/11
Chillhouse
26,742
Custom Cart
2022/09/13
Espresso International
31,633
Magento
2022/08/09

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 246 merchants to competitive platforms.

Platform
Stores
20
1

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Kölle Zoo
18,152
Custom Cart
2022/08/23
Orient Master GmbH
31,944
PrestaShop
2022/08/16
ONE.de
43,876
Custom Cart
2022/07/11
Offgridtec.com
43,825
Custom Cart
2022/09/05
www.akustik-projekt.at
54,633
Custom Cart
2022/08/29

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.