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The State of Shopware in 2022

Updated May 20 2022

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 23,608 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 0.7% quarter-over-quarter in 2022 Q1.
  • Shopware stores increased 9% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
340
2017 Q2
441
2017 Q3
352
2017 Q4
396
2018 Q1
631
2018 Q2
3,479
2018 Q3
1,049
2018 Q4
1,005
2019 Q1
1,532
2019 Q2
955
2019 Q3
1,368
2019 Q4
943
2020 Q1
1,071
2020 Q2
1,163
2020 Q3
804
2020 Q4
1,394
2021 Q1
1,199
2021 Q2
1,180
2021 Q3
316
2021 Q4
269
2022 Q1
174
2022 Q2 (to date)
133
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.7% of Shopware stores.
  • Instagram is used by 25.6% of Shopware stores.
  • YouTube is used by 11.2% of Shopware stores.
Type
Stores
Facebook
7,254
Instagram
6,033
YouTube
2,639
Twitter
1,516
Pinterest
1,235
LinkedIn
723
Tiktok
64
Facebook Group
42
Yelp
3
Snapchat
3

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of Shopware stores have an email on their website
  • 71% of Shopware stores provide a phone number on their website
Type
Stores
Email
18,217
Phone
16,794

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 4.4% of Shopware stores sell Home & Garden products.
  • 3.4% of Shopware stores sell Apparel products.
  • 2.5% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 69.8% of Shopware stores are in Germany
  • 4.4% of Shopware stores are in Switzerland
  • 3.8% of Shopware stores are in Austria
  • 1.0% of Shopware stores are in Netherlands
Country
Stores
16,480
1,047
908
137
136
66

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 1.1% of Shopware stores have 1 - 9 employees.
  • 0.4% of Shopware stores have 10 - 24 employees.
  • 0.2% of Shopware stores have 50 - 99 employees.
Employees
Stores
1 - 9
257
10 - 24
88
25 - 49
52
50 - 99
56
100 - 249
20
250 - 999
5
1000 - 4999
3

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 12.0% of Shopware stores sell 250 - 999 different products.
  • 9.7% of Shopware stores sell 100 - 249 different products.
  • 6.3% of Shopware stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
717
10 - 24
537
25 - 49
826
50 - 99
598
100 - 249
2,279
250 - 999
2,822
1000 - 4999
1,497
5000 - 9999
353
10000 - 24999
220
25000 - 99999
66

Top Technologies on Shopware Stores

We're tracking 117 different technologies that have 47,627 collective installs on Shopware stores.

  • Google Tag Manager is used by 36.8% of Shopware stores.
  • Google Analytics is used by 29.3% of Shopware stores.
  • Google Ads Pixel is used by 23.1% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Technology
Stores
4,014
3,289
1,878
983

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 8.4% of Shopware stores.
  • DHL is used by 5.6% of Shopware stores.
  • Fedex is used by 1.1% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
1,973
DHL
1,331
Fedex
268
DPD
234
GLS Parcel
164
USPS
38
Royal Mail
22
Correos
13
TNT
12
Canada Post
5

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 63.8% of Shopware stores have a .de domain.
  • 16.0% of Shopware stores have a .com domain.
  • 4.2% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
15,070
.com
3,785
.ch
994
.at
768
.shop
682
.eu
438
.net
258
.nl
196
.fr
128
.store
115

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
Discount GmbH
2,128
2016/12/30
Volksversand Versandapotheke
2,621
2016/12/30
OFFICE Partner
2,979
2017/10/27
PROFISHOP
4,380
2019/06/07
Voo Store Berlin
4,771
2016/12/30

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Zetko
2,690,345
2022/05/20
Prior Weinhandel
5,391,188
2022/05/20
Ideenschädel
8,519,538
2022/05/20
Sonuka Handel
8,615,263
2022/05/20
Zasamo
10,513,845
2022/05/20

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 102 merchants from competitive ecommerce platforms.

Platform
Stores
11
9
1
1

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Fahrradhändler
29,127
Custom Cart
2022/03/01
drink now /getraenkedienst.com
35,238
Custom Cart
2022/05/03
Stallbedarf24
48,000
Custom Cart
2022/03/22
Industrie
53,076
Custom Cart
2022/05/09
LUISA CERANO
72,538
Custom Cart
2022/05/03

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 331 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
KoRo Germany
12,061
Custom Cart
2022/03/08
GartenHaus GmbH
13,723
Custom Cart
2022/03/21
GRUBE.DE
15,960
Custom Cart
2022/03/08
KoRo Shop
21,561
Custom Cart
2022/03/08
Rösle seit 1888
22,661
Custom Cart
2022/04/18

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.