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The State of Shopware in 2024

Updated Mar 15 2024

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 35,134 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 12.2% quarter-over-quarter in 2023 Q4.
  • Shopware stores increased 79% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
454
2021 Q1
8,378
2021 Q2
23,256
2021 Q3
23,749
2021 Q4
23,909
2022 Q1
23,756
2022 Q2
24,047
2022 Q3
24,656
2022 Q4
36,641
2023 Q1
36,609
2023 Q2
37,814
2023 Q3
37,785
2023 Q4
36,742
2024 Q1 (to date)
35,134
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 28.8% of Shopware stores.
  • Instagram is used by 27.0% of Shopware stores.
  • YouTube is used by 12.0% of Shopware stores.
Type
Stores
Facebook
10,115
Instagram
9,480
YouTube
4,218
LinkedIn
2,033
Pinterest
1,675
Twitter
1,607
Tiktok
433
WhatsApp
263
Facebook Group
69
Yelp
4
Snapchat
2

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of Shopware stores provide a phone number on their website
  • 62% of Shopware stores have an email on their website
Type
Stores
Phone
24,257
Email
21,657

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 3.1% of Shopware stores sell Home & Garden products.
  • 1.9% of Shopware stores sell Apparel products.
  • 1.5% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 68.8% of Shopware stores are in Germany
  • 4.7% of Shopware stores are in Switzerland
  • 4.0% of Shopware stores are in Austria
  • 1.6% of Shopware stores are in Netherlands
Country
Stores
24,184
1,652
1,403
241
230
136
128

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 95.0% of Shopware stores have Unknown employees.
  • 2.4% of Shopware stores have 1 - 9 employees.
  • 1.0% of Shopware stores have 10 - 24 employees.
Employees
Stores
Unknown
33,369
1 - 9
839
10 - 24
363
25 - 49
259
50 - 99
112
100 - 249
121
250 - 999
42
1000 - 4999
15
5000+
14

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 20.0% of Shopware stores sell 1 - 9 different products.
  • 16.1% of Shopware stores sell 100 - 249 different products.
  • 15.7% of Shopware stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
7,011
10 - 24
3,138
25 - 49
3,691
50 - 99
1,614
100 - 249
5,671
250 - 999
5,513
1000 - 4999
2,342
5000 - 9999
546
10000 - 24999
377
25000 - 99999
142

Top Technologies on Shopware Stores

We're tracking 231 different technologies that have 113,255 collective installs on Shopware stores.

  • Google Tag Manager is used by 44.1% of Shopware stores.
  • Google Adsense is used by 33.0% of Shopware stores.
  • Google Analytics is used by 32.6% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 6.0% of Shopware stores.
  • DHL is used by 3.6% of Shopware stores.
  • Fedex is used by 0.8% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
2,104
DHL
1,248
Fedex
278
DPD
210
GLS Parcel
131
USPS
61
Royal Mail
29
Correos
18
PostNord
16
Canada Post
12

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 62.2% of Shopware stores have a .de domain.
  • 15.3% of Shopware stores have a .com domain.
  • 4.4% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
21,836
.com
5,366
.ch
1,550
.shop
1,211
.at
1,201
.eu
717
.nl
478
.net
351
.fr
220
.it
187

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
Fanatec
1,442
2016/12/30
Bike Tires – schwalbetires.com
2,727
2016/12/30
Satisfyer RO
3,443
2020/08/14
Tangle Teezer
4,532
2017/10/27
STABILO
4,949
2016/12/30

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Offizieller Musto Shop
529,826
2024/03/15
www.pv-anlage24.de
2,865,357
2024/03/15
Catalogue #1
2,961,106
2024/03/15
RSL Lichttechnik GmbH
2,980,541
2024/03/15
DE
3,168,802
2024/03/15

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 320 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
camel active
26,797
Custom Cart
2024/02/19
OPEN Cycle
48,613
Custom Cart
2024/01/23
Yasini Jewelers
76,545
Custom Cart
2023/12/20
HILDEGARD BRAUKMANN Online Shop
135,570
Custom Cart
2024/01/08
www.wolle-roedel.com
149,379
Custom Cart
2024/03/04

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 1,560 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
TeeGschwendner GmbH
22,919
Custom Cart
2024/02/26
Elbenwald.de
42,709
Custom Cart
2024/02/19
trinkgut
45,714
Custom Cart
2024/02/13
Palace
49,958
Custom Cart
2024/02/05
ANNEMARIE BÖRLIND
53,115
Custom Cart
2024/03/04

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopware stores, create a free account and have a look for yourself.