The State of Shopware

Shopware is an open-source e-commerce platform that was started in Germany in 2003.

Quarterly Growth

At present, there are 895 live stores running on the Shopware platform.

Here is the quarter-over-quarter growth of stores running Shopware.

Quarter
New Active Stores
2017 Q1
28
2017 Q2
24
2017 Q3
17
2017 Q4
24
2018 Q1
24
2018 Q2
131
2018 Q3
42
2018 Q4
27
2019 Q1
38
2019 Q2
24
2019 Q3
44
2019 Q4
31
2020 Q1
34
2020 Q2
43
2020 Q3
34
2020 Q4
95
2021 Q1 (to date)
14
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Shopware, ordered by worldwide store rank.

Name
Domain
Rank
Created
ONE.de
2,303
2020/12/18
VooStore Berlin
2,371
2016/12/30
Fischer Sports
4,306
2017/01/27
PerfectHair.ch
5,220
2016/12/30
vivat.de
5,774
2018/10/19

New Stores

Here are the 5 highest-ranked new stores that are running Shopware.

Name
Domain
Rank
Created
Adore June
539,278
2021/01/15
Urbanized Online Shop
1,177,989
2021/01/15
Resotex GmbH
1,888,327
2021/01/15
ANOTHER•ME
1,972,613
2021/01/15
Jung Schuhe
2,248,772
2021/01/15

Platform Wins

Over the last 90 days, Shopware has taken 26 merchants from competitive platforms.

Platform
Stores
10
1

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Möbel Style
161,919
Magento
2020/12/23
Adessa Cosmetics
201,385
Magento
2020/12/07
distripark.de
330,663
Magento
2020/11/22
Dansk Skovkontor A/S
336,316
WooCommerce
2021/01/13
Staubsauger.de
353,697
Magento
2020/12/08

Platform Losses

Over the last 90 days, Shopware has lost 2 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
shop.lalelu.cloud
3,313,327
WooCommerce
2020/12/20
Mainhanf
4,555,437
Shopify
2020/12/19

Category Breakdown

Here are the top 20 industry verticals for stores on Shopware.

Country Breakdown

Shopware is quite popular in the United States.

Country
Stores
621
None
87
35
12
9

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Shopware.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Email
588
65%
Phone
388
43%
Facebook
375
41%
Instagram
324
36%
YouTube
142
15%
Pinterest
67
7%
Twitter
49
5%
LinkedIn
19
2%
Tiktok
1
0%

Third-Party Technologies

Many Shopware merchants run third-party technologies on their store in addition to apps from the Shopware App Store. We're tracking 38 different technologies that have 1,007 collective installs on Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top-level Domain Distribution

Most Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.de
494
.com
198
.ch
34
.at
28
.nl
21
.co.uk
20
.shop
17
.eu
14
.fr
11
.shopware.store
9

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.