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The State of Shopware in 2023

Updated Mar 24 2023

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 36,641 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 3.3% quarter-over-quarter in 2022 Q4.
  • Shopware stores increased 12% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
452
2017 Q2
549
2017 Q3
414
2017 Q4
522
2018 Q1
752
2018 Q2
4,027
2018 Q3
1,201
2018 Q4
1,129
2019 Q1
1,814
2019 Q2
1,118
2019 Q3
1,630
2019 Q4
1,128
2020 Q1
1,438
2020 Q2
1,628
2020 Q3
1,122
2020 Q4
2,325
2021 Q1
2,173
2021 Q2
2,018
2021 Q3
1,136
2021 Q4
829
2022 Q1
442
2022 Q2
751
2022 Q3
1,371
2022 Q4
1,150
2023 Q1 (to date)
835
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.8% of Shopware stores.
  • Instagram is used by 27.3% of Shopware stores.
  • YouTube is used by 11.5% of Shopware stores.
Type
Stores
Facebook
11,285
Instagram
9,988
YouTube
4,212
Twitter
1,928
Pinterest
1,917
LinkedIn
1,844
Tiktok
289
Facebook Group
64
Yelp
3
Snapchat
3

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of Shopware stores provide a phone number on their website
  • 64% of Shopware stores have an email on their website
Type
Stores
Phone
25,240
Email
23,458
WhatsApp
278

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 3.8% of Shopware stores sell Home & Garden products.
  • 2.6% of Shopware stores sell Apparel products.
  • 2.0% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 68.7% of Shopware stores are in Germany
  • 4.9% of Shopware stores are in Switzerland
  • 3.9% of Shopware stores are in Austria
  • 1.5% of Shopware stores are in Netherlands
Country
Stores
25,157
1,811
1,416
232
230
135

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 1.9% of Shopware stores have 1 - 9 employees.
  • 0.8% of Shopware stores have 10 - 24 employees.
  • 0.5% of Shopware stores have 25 - 49 employees.
Employees
Stores
1 - 9
685
10 - 24
310
25 - 49
193
50 - 99
104
100 - 249
98
250 - 999
63
1000 - 4999
13
5000+
13

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 21.8% of Shopware stores sell 1 - 9 different products.
  • 17.6% of Shopware stores sell 100 - 249 different products.
  • 16.6% of Shopware stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
7,993
10 - 24
3,535
25 - 49
4,121
50 - 99
1,846
100 - 249
6,460
250 - 999
6,097
1000 - 4999
2,497
5000 - 9999
597
10000 - 24999
404
25000 - 99999
146

Top Technologies on Shopware Stores

We're tracking 164 different technologies that have 83,215 collective installs on Shopware stores.

  • Google Tag Manager is used by 42.9% of Shopware stores.
  • Google Adsense is used by 32.2% of Shopware stores.
  • Google Analytics is used by 28.6% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Technology
Stores
4,347
4,298
3,159

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 6.5% of Shopware stores.
  • DHL is used by 4.0% of Shopware stores.
  • Fedex is used by 0.9% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
2,392
DHL
1,454
Fedex
329
DPD
257
GLS Parcel
170
USPS
54
Royal Mail
25
Correos
21
PostNord
10
TNT
10

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 61.8% of Shopware stores have a .de domain.
  • 16.0% of Shopware stores have a .com domain.
  • 4.7% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
22,651
.com
5,864
.ch
1,709
.shop
1,318
.at
1,198
.eu
708
.nl
439
.net
409
.fr
210
.it
184

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
Fanatec
3,183
2016/12/30
ARCTIC
3,544
2020/12/18
STABILO
5,206
2016/12/30
Wallpaper from the 70s
5,588
2016/12/30
Dubarry Boots
6,170
2016/12/30

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
blueseventy Europe
1,210,846
2023/03/24
shop.peters-art.de
1,418,854
2023/03/24
Eskei83
1,528,740
2023/03/24
demodata.sw6.promidata.shop
1,573,689
2023/03/24
sw6demo.promidata.shop
1,573,707
2023/03/24

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 422 merchants from competitive ecommerce platforms.

Platform
Stores
55
24
14
4
3

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Rejuvenated Marine Collagen
20,696
WooCommerce
2023/02/09
www.grimms.eu
35,212
Custom Cart
2023/02/01
Espresso International
38,227
Magento
2023/01/24
Globus Baumarkt
49,512
Custom Cart
2023/02/09
MDMaxx
55,498
Shopify
2023/01/14

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 247 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
justfitteds
121,392
Shopify
2023/03/07
Flamingo Pet Products
154,440
Custom Cart
2023/01/31
gogun.de
207,176
Custom Cart
2023/03/21
Deutschland
220,695
Custom Cart
2023/02/27
ter H├╝rne Wohlf├╝hlboden
276,954
Custom Cart
2023/02/20

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.