The State of Shopware

Shopware is an open-source e-commerce platform that was started in Germany in 2003.

Quarterly Growth

At present, there are 199 live stores running on the Shopware platform.

Here is the quarter-over-quarter growth of stores running Shopware.

Quarter
New Active Stores
2017 Q1
7
2017 Q2
5
2017 Q3
5
2017 Q4
9
2018 Q1
8
2018 Q2
34
2018 Q3
12
2018 Q4
5
2019 Q1
8
2019 Q2
3
2019 Q3
6
2019 Q4
3
2020 Q1
6
2020 Q2
5
2020 Q3
13
2020 Q4 (to date)
18
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Shopware, ordered by worldwide store rank.

Name
Domain
Rank
Created
Maximilian
4,295
2016/12/30
ALPHA INDUSTRIES Online Shop
6,418
2020/10/02
Pullup & Dip ®
9,660
2018/06/15
American Mint
11,169
2016/12/30
Ellisons
11,277
2020/08/07

New Stores

Here are the 5 highest-ranked new stores that are running Shopware.

Name
Domain
Rank
Created
KoRo Shop
214,626
2020/10/23
Naturprodukte.shop
467,678
2020/10/23
Stamps4u.co.uk
123,192
2020/10/16
Shopware Cloud Status
1,853,851
2020/10/16
Dr. Mosers Shop
2,375,385
2020/10/16

Platform Wins

Over the last 90 days, Shopware has taken 6 merchants from competitive platforms.

Platform
Stores

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
SNASH
106,645
Magento
2020/08/27
aelysa.com
153,421
Shopify
2020/09/25
Life is simple
171,987
Magento
2020/08/20
Ochner Shop
323,598
PrestaShop
2020/10/15
Seifenkontor
1,764,668
WooCommerce
2020/10/08

Platform Losses

Over the last 90 days, Shopware has lost 1 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Moeve Bikes
113,247
Shopify
2020/10/11

Category Breakdown

Here are the top 20 industry verticals for stores on Shopware.

Country Breakdown

Shopware is quite popular in the United States.

Country
Stores
119
None
31
13
6
1

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Shopware.

This is in contrast with merchants using other e-commerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Email
140
70%
Facebook
99
49%
Phone
98
49%
Instagram
97
48%
YouTube
31
15%
Pinterest
23
11%
Twitter
20
10%
LinkedIn
7
3%

Third-Party Technologies

Many Shopware merchants run third-party technologies on their store in addition to apps from the Shopware App Store. We're tracking 29 different technologies that have 277 collective installs on Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top-level Domain Distribution

Most Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.de
86
.com
61
.at
8
.ch
8
.co.uk
7
.shop
7
.shopware.store
5
.eu
3
.store
3
.it
2

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.