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The State of Shopware

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

Quarterly Growth

At present, there are 8,340 live stores running on the Shopware platform.

Here is the quarter-over-quarter growth of stores running Shopware.

Quarter
New Active Stores
2017 Q1
193
2017 Q2
203
2017 Q3
164
2017 Q4
199
2018 Q1
268
2018 Q2
1,323
2018 Q3
425
2018 Q4
399
2019 Q1
545
2019 Q2
352
2019 Q3
523
2019 Q4
334
2020 Q1
375
2020 Q2
361
2020 Q3
273
2020 Q4
374
2021 Q1
332
2021 Q2 (to date)
3
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Shopware, ordered by worldwide store rank.

Name
Domain
Rank
Created
Fanatec
1,285
2016/12/30
OFFICE Partner
1,449
2017/10/27
ONE.de
2,372
2016/12/30
VooStore Berlin
2,374
2016/12/30
Aerosoft US Shop
2,593
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running Shopware.

Name
Domain
Rank
Created
Startseite
4,242,740
2021/04/16
Finch Shop
4,474,156
2021/04/09
Rent2Buy Shop
3,916,379
2021/04/02
Campingshop
652,325
2021/03/26
Shop
1,905,193
2021/03/26

Platform Wins

Over the last 90 days, Shopware has taken 71 merchants from competitive platforms.

Platform
Stores
40
11
1

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Ginladen.de
114,738
Magento
2021/01/22
BottleWorld.de
116,811
Magento
2021/01/21
www.sonnensegel-nach-mass.de
117,129
Magento
2021/02/27
Simply Keto
140,536
WooCommerce
2021/04/05
Kräuterhaus Hamburg
154,377
Magento
2021/01/22

Platform Losses

Over the last 90 days, Shopware has lost 14 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
SoulAr
126,337
HCL Commerce
2021/03/02
TiProNet
144,136
Magento
2021/02/02
Snooze Project®
241,466
WooCommerce
2021/03/10
simplebag
315,054
Magento
2021/02/04
FJU
518,964
Shopify
2021/04/06

Category Breakdown

Here are the top 20 industry verticals for stores on Shopware.

Country Breakdown

Shopware is quite popular in the United States.

Country
Stores
6,547
None
803
328
41
40
10

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Email and phone are the primary means of contacting merchants running on Shopware.

This is in contrast with merchants using other ecommerce platforms that have much higher usage of social media channels, such as Facebook, Twitter, Instagram and Pinterest.

Type
Stores
Percent
Email
6,642
79%
Facebook
3,652
43%
Phone
3,400
40%
Instagram
3,069
36%
YouTube
1,258
15%
Twitter
822
9%
Pinterest
722
8%
LinkedIn
182
2%
Tiktok
14
0%
Facebook Group
6
0%

Third-Party Technologies

Many Shopware merchants run third-party technologies on their store in addition to apps from the Shopware App Store. We're tracking 65 different technologies that have 8,975 collective installs on Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top-level Domain Distribution

Most Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

Top-level Domain
Stores
.de
5,719
.com
1,342
.ch
336
.at
238
.eu
137
.shop
120
.net
71
.nl
52
.co.uk
40
.fr
38

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.