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The State of Shopware in 2021

Updated Nov 19 2021

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

Download a complete list of Shopware stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth

At present, there are 23,862 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

  • Shopware stores increased 1.1% quarter-over-quarter in 2021 Q3.
  • Shopware stores increased 21% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
358
2017 Q2
455
2017 Q3
368
2017 Q4
413
2018 Q1
637
2018 Q2
3,603
2018 Q3
1,104
2018 Q4
1,057
2019 Q1
1,638
2019 Q2
987
2019 Q3
1,425
2019 Q4
1,010
2020 Q1
1,119
2020 Q2
1,187
2020 Q3
828
2020 Q4
1,408
2021 Q1
1,190
2021 Q2
1,182
2021 Q3
268
2021 Q4 (to date)
123
Cumulative Stores by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.2% of Shopware stores.
  • Instagram is used by 24.0% of Shopware stores.
  • YouTube is used by 11.2% of Shopware stores.
Type
Stores
Facebook
7,440
Instagram
5,736
YouTube
2,666
Twitter
1,663
Pinterest
1,254
LinkedIn
633
Tiktok
51
Facebook Group
44
Yelp
4
Snapchat
4

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 76% of Shopware stores have an email on their website
  • 48% of Shopware stores provide a phone number on their website
Type
Stores
Email
18,080
Phone
11,468

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

  • 1.8% of Shopware stores sell Apparel products.
  • 1.6% of Shopware stores sell Home & Garden products.
  • 0.8% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

  • 71.0% of Shopware stores are in Germany
  • 4.3% of Shopware stores are in Switzerland
  • 4.0% of Shopware stores are in Austria
  • 1.0% of Shopware stores are in Netherlands
Country
Stores
16,938
1,030
943
137
136
62

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

  • 0.5% of Shopware stores have 1 - 9 employees.
  • 0.2% of Shopware stores have 10 - 24 employees.
  • 0.2% of Shopware stores have 50 - 99 employees.
Employees
Stores
1 - 9
117
10 - 24
58
25 - 49
37
50 - 99
41
100 - 249
12
250 - 999
3
1000 - 4999
4
5000+
1

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

  • 7.4% of Shopware stores sell 250 - 999 different products.
  • 5.3% of Shopware stores sell 100 - 249 different products.
  • 4.3% of Shopware stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
302
10 - 24
251
25 - 49
366
50 - 99
325
100 - 249
1,259
250 - 999
1,767
1000 - 4999
1,032
5000 - 9999
261
10000 - 24999
160
25000 - 99999
52

Top Technologies on Shopware Stores

We're tracking 145 different technologies that have 31,069 collective installs on Shopware stores.

  • Google Tag Manager is used by 35.5% of Shopware stores.
  • Klarna is used by 15.4% of Shopware stores.
  • TrustedShops is used by 13.4% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top Shipping Carriers Used By Shopware Stores

  • UPS is used by 10.6% of Shopware stores.
  • DHL is used by 4.4% of Shopware stores.
  • Fedex is used by 0.9% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shipping Carrier
Stores
UPS
2,519
DHL
1,055
Fedex
204
DPD
171
GLS Parcel
133
USPS
36
Royal Mail
25
Correos
13
TNT
12
Canada Post
6

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

  • 64.2% of Shopware stores have a .de domain.
  • 15.7% of Shopware stores have a .com domain.
  • 4.1% of Shopware stores have a .ch domain.
Top-level Domain
Stores
.de
15,325
.com
3,750
.ch
971
.at
785
.shop
687
.eu
437
.net
262
.nl
203
.store
126
.fr
124

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

Name
Domain
Rank
Created
Discount
1,467
2016/12/30
Fanatec
4,048
2016/12/30
PerfectHair.ch
6,525
2016/12/30
Der Palmenmann
6,861
2018/12/14
BERING ®
7,156
2017/06/30

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Shaghafi GmbH
275,388
2021/11/19
Techerado
2,394,595
2021/11/19
PARTS AUSTRALIA
4,336,375
2021/11/19
Simply Scotch & Wine
4,984,495
2021/11/19
zwago
7,007,216
2021/11/19

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 125 merchants from competitive ecommerce platforms.

Platform
Stores
14
10
3
1

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Discount
1,467
Custom Cart
2021/11/04
Schneider
36,784
Custom Cart
2021/09/11
Pur Südtirol®
37,705
Custom Cart
2021/10/10
XSPO
41,288
Custom Cart
2021/09/20
Mobile Accessoires
83,494
Custom Cart
2021/09/18

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 246 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Fischer Sports
11,725
Custom Cart
2021/10/01
KJUS
15,039
Salesforce Commerce Cloud
2021/09/30
TECHNIKdirekt
19,029
HCL Commerce
2021/10/01
Weinfreunde
21,804
Custom Cart
2021/11/09
AKF Shop
35,536
Custom Cart
2021/09/02

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.