The State of Shopware in 2026

Shopware is an open-source ecommerce platform that was started in Germany in 2003.

In this report, we'll cover the following essential statistics on Shopware usage.

• Shopware growth
• Social media usage on Shopware stores
• Contact information on Shopware stores
• Top categories for Shopware stores
• Top countries for Shopware stores
• Number of employees for Shopware stores
• Number of products sold for Shopware stores
• Top Shopware technologies
• Top Shipping Carriers used by Shopware stores
• Shopware store top-level domain distribution
• Top Shopware stores
• New Shopware stores
• Stores switching to Shopware from other platforms
• Stores switching from Shopware to other platforms

Shopware Growth

At present, there are 29,779 live stores running on the Shopware platform.

Here is the historical growth of stores running Shopware.

• Shopware stores decreased -3.8% quarter-over-quarter in 2025 Q4.
• Shopware stores decreased -1% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopware Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 27.6% of Shopware stores.
• Facebook is used by 27.0% of Shopware stores.
• YouTube is used by 12.7% of Shopware stores.

Contact Information On Shopware Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 68% of Shopware stores provide a phone number on their website
• 57% of Shopware stores have an email on their website

Top Categories For Shopware Stores

Here is the breakdown of industry verticals for stores on Shopware.

• 15.3% of Shopware stores sell Home & Garden products.
• 9.0% of Shopware stores sell Apparel products.
• 7.9% of Shopware stores sell Food & Drink products.

Top Countries For Shopware Stores

Here are the top countries for stores using Shopware.

• 65.9% of Shopware stores are in Germany
• 4.1% of Shopware stores are in Switzerland
• 3.8% of Shopware stores are in Austria
• 2.8% of Shopware stores are in Netherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopware Stores

Here is the breakdown of Shopware stores by the number of employees.

• 94.9% of Shopware stores have Unknown employees.
• 2.5% of Shopware stores have 1 - 9 employees.
• 1.0% of Shopware stores have 10 - 24 employees.

Number Of Products Sold For Shopware Stores

Here is the breakdown of Shopware stores by the number of products that they sell.

• 17.1% of Shopware stores sell 1 - 9 different products.
• 15.5% of Shopware stores sell 250 - 999 different products.
• 13.1% of Shopware stores sell 100 - 249 different products.

Top Technologies on Shopware Stores

We're tracking 271 different technologies that have 96,830 collective installs on Shopware stores.

• Google Tag Manager is used by 43.2% of Shopware stores.
• Google Analytics is used by 32.1% of Shopware stores.
• Google Ads Pixel is used by 30.9% of Shopware stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Top Shipping Carriers Used By Shopware Stores

• UPS is used by 5.7% of Shopware stores.
• DHL is used by 3.0% of Shopware stores.
• Fedex is used by 1.0% of Shopware stores.

Here are the top 10 shipping carriers across all Shopware stores.

Shopware Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopware stores.

• 59.0% of Shopware stores have a .de domain.
• 16.9% of Shopware stores have a .com domain.
• 3.8% of Shopware stores have a .ch domain.

Top Shopware Stores

Here are the top stores, powered by Shopware, ordered by store rank.

New Shopware Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Shopware From Other Platforms

Over the last 90 days, Shopware has taken 1,748 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shopware from competitive ecommerce platforms.

Stores Switching from Shopware To Other Platforms

Over the last 90 days, Shopware has lost 801 merchants to competitive platforms.

Here are the top Shopware stores that have recently changed to a competitive platform.

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.