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Apparel stores on Shopware

Updated Jan 9 2026

There are 2,927 live Shopware stores in the Apparel category.

In this report, we'll cover the following essential statistics on Shopware stores in the Apparel category.

Download a complete list of Shopware stores the Apparel category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Apparel are:

  • 18.6% of Shopware stores in the Apparel category sell Clothing Accessories products
  • 9.9% of Shopware stores in the Apparel category sell Footwear products
  • 6.4% of Shopware stores in the Apparel category sell Casual Apparel products

Here are the the top Apparel subcategories by store count.

Growth of Apparel Stores On Shopware

Here is the historical growth of stores on Shopware in the Apparel category.

  • Shopware stores in the Apparel category have decreased -99.1% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Apparel category have increased 17% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
33
2017 Q2
39
2017 Q3
20
2017 Q4
37
2018 Q1
47
2018 Q2
249
2018 Q3
62
2018 Q4
59
2019 Q1
88
2019 Q2
62
2019 Q3
88
2019 Q4
59
2020 Q1
63
2020 Q2
87
2020 Q3
77
2020 Q4
106
2021 Q1
154
2021 Q2
116
2021 Q3
51
2021 Q4
36
2022 Q1
22
2022 Q2
26
2022 Q3
125
2022 Q4
39
2023 Q1
16
2023 Q2
54
2023 Q3
100
2023 Q4
90
2024 Q1
48
2024 Q2
51
2024 Q3
68
2024 Q4
98
2025 Q1
63
2025 Q2
45
2025 Q3
44
2025 Q4
115
2026 Q1 (to date)
1
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Apparel Category

Here are the top social media sites for Shopware stores in the Apparel category.

  • Instagram is used by 37.1% of Shopware stores in the Apparel category.
  • Facebook is used by 34.5% of Shopware stores in the Apparel category.
  • YouTube is used by 10.9% of Shopware stores in the Apparel category.
Type
Stores
Instagram
1,086
Facebook
1,011
YouTube
319
Pinterest
247
LinkedIn
234
Twitter
123
Tiktok
95
WhatsApp
28
Facebook Group
10
Soundcloud
1

Contact Information On Shopware Stores In The Apparel Category

Here are the top contact methods for Shopware stores in the Apparel category.

  • 65.5% of Shopware stores in the Apparel category provide a phone number on their website
  • 58.8% of Shopware stores in the Apparel category have an email on their website
Type
Stores
Phone
1,917
Email
1,720

Top Countries For Shopware Stores In The Apparel Category

Here are the top countries for Shopware stores in the Apparel category.

  • 68.9% of Shopware stores in the Apparel category are in Germany
  • 3.7% of Shopware stores in the Apparel category are in Switzerland
  • 2.6% of Shopware stores in the Apparel category are in Austria
  • 2.3% of Shopware stores in the Apparel category are in Netherlands
Country
Stores
2,018
77
21
14
13
12

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Apparel Category

We're tracking 140 different technologies that have 10,022 collective installs on Shopware stores in the Apparel category.

  • Google Tag Manager is used by 45.6% of Shopware stores in the Apparel category.
  • Google Analytics is used by 35.1% of Shopware stores in the Apparel category.
  • Google Ads Pixel is used by 32.4% of Shopware stores in the Apparel category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Apparel Category

Here is the breakdown of Shopware stores in the Apparel category by the number of products that they sell.

  • 17.7% of Shopware stores in the Apparel category sell 250 - 999 different products.
  • 15.7% of Shopware stores in the Apparel category sell 1 - 9 different products.
  • 14.1% of Shopware stores in the Apparel category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
461
10 - 24
175
25 - 49
257
50 - 99
138
100 - 249
414
250 - 999
519
1000 - 4999
384
5000 - 9999
89
10000 - 24999
81
25000 - 99999
12

Top-level Domain Distribution For Shopware Stores In The Apparel Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.1% of Shopware stores in the Apparel category have a .de domain.
  • 18.3% of Shopware stores in the Apparel category have a .com domain.
  • 3.6% of Shopware stores in the Apparel category have a .ch domain.
Top-level Domain
Stores
.de
1,788
.com
537
.ch
105
.shop
70
.at
69
.nl
58
.eu
54
.net
37
.it
15
.fr
14

Top Stores In The Apparel Category

Here are the top 5 Apparel stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Merchant ⚔
7,590
2021/01/08
Aigner
19,154
2016/12/30
Yasini Jewelers
25,150
2017/01/27
www.theheatcompany.com
26,527
2016/12/30
BERING ®
29,523
2017/06/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Apparel Category

Here are the top 5 most recent Apparel stores.

Name
Domain
Rank
Created
Gabor Shop Lüneburg
7,144,356
2026/01/02
Dettelbach Tanz
7,736,316
2025/12/26
Schmuck, Taschen, & Accessoires
8,205,700
2025/12/26
SantaFeTex
6,531,711
2025/12/19
www.kobelshop.de
7,064,955
2025/12/19

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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