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Apparel stores on Shopware

Updated Feb 20 2026

There are 2,666 live Shopware stores in the Apparel category.

In this report, we'll cover the following essential statistics on Shopware stores in the Apparel category.

Download a complete list of Shopware stores the Apparel category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Apparel are:

  • 18.6% of Shopware stores in the Apparel category sell Clothing Accessories products
  • 10.3% of Shopware stores in the Apparel category sell Footwear products
  • 6.2% of Shopware stores in the Apparel category sell Casual Apparel products

Here are the the top Apparel subcategories by store count.

Growth of Apparel Stores On Shopware

Here is the historical growth of stores on Shopware in the Apparel category.

  • Shopware stores in the Apparel category have decreased -75.7% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Apparel category have increased 26% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
31
2017 Q2
39
2017 Q3
19
2017 Q4
39
2018 Q1
39
2018 Q2
234
2018 Q3
58
2018 Q4
55
2019 Q1
77
2019 Q2
58
2019 Q3
89
2019 Q4
54
2020 Q1
58
2020 Q2
86
2020 Q3
75
2020 Q4
99
2021 Q1
144
2021 Q2
101
2021 Q3
52
2021 Q4
34
2022 Q1
16
2022 Q2
22
2022 Q3
109
2022 Q4
34
2023 Q1
14
2023 Q2
42
2023 Q3
70
2023 Q4
75
2024 Q1
47
2024 Q2
44
2024 Q3
49
2024 Q4
82
2025 Q1
56
2025 Q2
37
2025 Q3
36
2025 Q4
103
2026 Q1 (to date)
25
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Apparel Category

Here are the top social media sites for Shopware stores in the Apparel category.

  • Instagram is used by 38.0% of Shopware stores in the Apparel category.
  • Facebook is used by 35.4% of Shopware stores in the Apparel category.
  • YouTube is used by 11.4% of Shopware stores in the Apparel category.
Type
Stores
Instagram
1,013
Facebook
945
YouTube
303
Pinterest
235
LinkedIn
229
Twitter
113
Tiktok
107
WhatsApp
27
Facebook Group
7
Soundcloud
1

Contact Information On Shopware Stores In The Apparel Category

Here are the top contact methods for Shopware stores in the Apparel category.

  • 65.8% of Shopware stores in the Apparel category provide a phone number on their website
  • 59.3% of Shopware stores in the Apparel category have an email on their website
Type
Stores
Phone
1,753
Email
1,580

Top Countries For Shopware Stores In The Apparel Category

Here are the top countries for Shopware stores in the Apparel category.

  • 68.1% of Shopware stores in the Apparel category are in Germany
  • 3.9% of Shopware stores in the Apparel category are in Switzerland
  • 2.7% of Shopware stores in the Apparel category are in Austria
  • 2.5% of Shopware stores in the Apparel category are in Netherlands
Country
Stores
1,815
73
24
15
14
11

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Apparel Category

We're tracking 141 different technologies that have 9,345 collective installs on Shopware stores in the Apparel category.

  • Google Tag Manager is used by 45.5% of Shopware stores in the Apparel category.
  • Google Analytics is used by 35.1% of Shopware stores in the Apparel category.
  • Google Ads Pixel is used by 32.8% of Shopware stores in the Apparel category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Apparel Category

Here is the breakdown of Shopware stores in the Apparel category by the number of products that they sell.

  • 16.8% of Shopware stores in the Apparel category sell 250 - 999 different products.
  • 15.6% of Shopware stores in the Apparel category sell 1 - 9 different products.
  • 13.9% of Shopware stores in the Apparel category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
416
10 - 24
174
25 - 49
227
50 - 99
119
100 - 249
371
250 - 999
448
1000 - 4999
362
5000 - 9999
74
10000 - 24999
81
25000 - 99999
8

Top-level Domain Distribution For Shopware Stores In The Apparel Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 59.9% of Shopware stores in the Apparel category have a .de domain.
  • 18.6% of Shopware stores in the Apparel category have a .com domain.
  • 3.7% of Shopware stores in the Apparel category have a .ch domain.
Top-level Domain
Stores
.de
1,596
.com
497
.ch
99
.at
65
.shop
59
.eu
56
.nl
56
.net
33
.it
18
.fr
16

Top Stores In The Apparel Category

Here are the top 5 Apparel stores ordered by worldwide store rank.

Name
Domain
Rank
Created
BERING ®
14,736
2017/06/30
circulawatches.com
18,740
2018/06/22
Betty Barclay
21,304
2016/12/30
new Motorola Watch
26,325
2021/08/27
Merchant ⚔
33,734
2021/01/08

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Apparel Category

Here are the top 5 most recent Apparel stores.

Name
Domain
Rank
Created
mittelalterschuhe.com
6,822,344
2026/02/20
Dugros
12,519,552
2026/02/20
La Monté
6,597,236
2026/02/13
August Frebe Shop
11,960,441
2026/02/13
Daytona Workwear
12,913,142
2026/02/13

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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