Check out our free Chrome Extension.

Shopware Stores in Germany

Updated Oct 4 2024

There are 22,437 live Shopware stores in Germany.

In this report, we'll cover the following essential statistics on Shopware stores in Germany.

Download a complete list of Shopware stores in Germany with a paid account.
Create a free account to get a feel for the data we provide.

Shopware Growth in Germany

  • Shopware stores in Germany increased 8.0% quarter-over-quarter in 2024 Q3.
  • Shopware stores in Germany increased 45% year-over-year in 2024 Q3.

Here is Shopware's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q4
288
2021 Q1
6,571
2021 Q2
16,752
2021 Q3
16,930
2021 Q4
16,911
2022 Q1
16,532
2022 Q2
16,946
2022 Q3
17,107
2022 Q4
25,205
2023 Q1
25,158
2023 Q2
25,911
2023 Q3
25,983
2023 Q4
25,220
2024 Q1
24,005
2024 Q2
23,028
2024 Q3
22,478
2024 Q4 (to date)
22,437
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopware Stores In Germany

Here is the breakdown of industry verticals for Shopware stores in Germany.

  • 2.8% of Shopware stores in Germany sell Home & Garden products.
  • 1.6% of Shopware stores in Germany sell Apparel products.
  • 1.4% of Shopware stores in Germany sell Food & Drink products.

Social Media Usage On Shopware Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 27.0% of Shopware stores in Germany.
  • Instagram is used by 25.6% of Shopware stores in Germany.
  • YouTube is used by 10.9% of Shopware stores in Germany.
Type
Stores
Facebook
6,055
Instagram
5,734
YouTube
2,449
LinkedIn
1,021
Pinterest
1,019
Twitter
982
Tiktok
261
WhatsApp
197

Contact Information On Shopware Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 74% of Shopware stores in Germany provide a phone number on their website
  • 61% of Shopware stores in Germany have an email on their website
Type
Stores
Phone
16,638
Email
13,689

Provinces With The Most Shopware Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopware stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 378 Shopware stores in Germany are based in North Rhine-Westphalia.
  • 288 Shopware stores in Germany are based in Bavaria.
  • 229 Shopware stores in Germany are based in Baden-Württemberg.

Cities With The Most Shopware Stores in Germany

Here is the city distribution of Shopware stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 20,569 Shopware stores in Germany are based in Unknown.
  • 125 Shopware stores in Germany are based in Berlin.
  • 93 Shopware stores in Germany are based in Hamburg.
City
Stores
20,569
125
93
57
33
23
22
22
19

Number of Employees for Shopware stores in Germany

  • 96.5% of Shopware stores in Germany have Unknown employees.
  • 1.8% of Shopware stores in Germany have 1 - 9 employees.
  • 0.7% of Shopware stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopware stores in Germany by the number of employees.

Employees
Stores
Unknown
21,657
1 - 9
411
10 - 24
155
25 - 49
87
50 - 99
59
100 - 249
41
250 - 999
16
1000 - 4999
7
5000+
4

Top Shipping Carriers For Shopware Stores In Germany

  • 6.3% of Shopware stores in Germany ship by UPS.
  • 4.1% of Shopware stores in Germany ship by DHL.
  • 0.6% of Shopware stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopware stores in Germany.

Shipping Carrier
Stores
UPS
1,409
DHL
924
Fedex
126
DPD
125
GLS Parcel
69
USPS
24
PostNord
8
Correos
6
Purolator
2
China Post
2

Top-level Domain Distribution For Shopware Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopware stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 90.2% of Shopware stores in Germany have a .de domain.
  • 6.0% of Shopware stores in Germany have a .com domain.
  • 1.2% of Shopware stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopware stores in Germany.

Top-level Domain
Stores
.de
20,240
.com
1,354
.shop
275
.eu
193
.net
97
.info
30
.store
27
.org
18
.online
14
.shopware.store
11

Top Shopware Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
mauser.com
11,921
2017/10/27
Wallpaper from the 70s
12,504
2016/12/30
ZWIESEL GLAS
16,094
2020/05/29
discount.de
16,365
2016/12/30
Dirndl.com
18,627
2016/12/30

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopware stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.