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Shopware Stores in Germany

Updated Apr 19 2024

There are 23,770 live Shopware stores in Germany.

In this report, we'll cover the following essential statistics on Shopware stores in Germany.

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Shopware Growth in Germany

  • Shopware stores in Germany increased 10.2% quarter-over-quarter in 2024 Q1.
  • Shopware stores in Germany increased 64% year-over-year in 2024 Q1.

Here is Shopware's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q4
288
2021 Q1
6,571
2021 Q2
16,752
2021 Q3
16,930
2021 Q4
16,911
2022 Q1
16,532
2022 Q2
16,946
2022 Q3
17,107
2022 Q4
25,205
2023 Q1
25,158
2023 Q2
25,911
2023 Q3
25,983
2023 Q4
25,220
2024 Q1
24,005
2024 Q2 (to date)
23,770
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopware Stores In Germany

Here is the breakdown of industry verticals for Shopware stores in Germany.

  • 3.0% of Shopware stores in Germany sell Home & Garden products.
  • 1.8% of Shopware stores in Germany sell Apparel products.
  • 1.6% of Shopware stores in Germany sell Food & Drink products.

Social Media Usage On Shopware Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 27.8% of Shopware stores in Germany.
  • Instagram is used by 25.9% of Shopware stores in Germany.
  • YouTube is used by 10.9% of Shopware stores in Germany.
Type
Stores
Facebook
6,599
Instagram
6,155
YouTube
2,586
Pinterest
1,140
LinkedIn
1,095
Twitter
1,092
Tiktok
267
WhatsApp
187

Contact Information On Shopware Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Shopware stores in Germany provide a phone number on their website
  • 62% of Shopware stores in Germany have an email on their website
Type
Stores
Phone
17,756
Email
14,840

Provinces With The Most Shopware Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopware stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 419 Shopware stores in Germany are based in North Rhine-Westphalia.
  • 337 Shopware stores in Germany are based in Bavaria.
  • 252 Shopware stores in Germany are based in Baden-Württemberg.

Cities With The Most Shopware Stores in Germany

Here is the city distribution of Shopware stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 21,777 Shopware stores in Germany are based in Unknown.
  • 132 Shopware stores in Germany are based in Berlin.
  • 83 Shopware stores in Germany are based in Hamburg.
City
Stores
21,777
132
83
69
39
26
22
21
20

Number of Employees for Shopware stores in Germany

  • 96.2% of Shopware stores in Germany have Unknown employees.
  • 2.0% of Shopware stores in Germany have 1 - 9 employees.
  • 0.7% of Shopware stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopware stores in Germany by the number of employees.

Employees
Stores
Unknown
22,858
1 - 9
487
10 - 24
169
25 - 49
105
50 - 99
55
100 - 249
59
250 - 999
19
1000 - 4999
12
5000+
6

Top Shipping Carriers For Shopware Stores In Germany

  • 6.2% of Shopware stores in Germany ship by UPS.
  • 4.1% of Shopware stores in Germany ship by DHL.
  • 0.6% of Shopware stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopware stores in Germany.

Shipping Carrier
Stores
UPS
1,469
DHL
984
Fedex
148
DPD
135
GLS Parcel
78
USPS
28
PostNord
6
Correos
4
Purolator
3
Australia Post
3

Top-level Domain Distribution For Shopware Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopware stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 90.3% of Shopware stores in Germany have a .de domain.
  • 6.0% of Shopware stores in Germany have a .com domain.
  • 1.3% of Shopware stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopware stores in Germany.

Top-level Domain
Stores
.de
21,475
.com
1,428
.shop
313
.eu
184
.net
102
.info
31
.store
25
.org
23
.online
13
.kaufen
9

Top Shopware Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
USA
5,009
2016/12/30
Wallpaper from the 70s
7,174
2016/12/30
mauser.com
10,635
2017/10/27
LEKI
12,741
2016/12/30
Dirndl.com
13,145
2016/12/30

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.