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Shopware Stores in Germany

Updated May 9 2025

There are 21,929 live Shopware stores in Germany.

In this report, we'll cover the following essential statistics on Shopware stores in Germany.

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Shopware Growth in Germany

  • Shopware stores in Germany decreased -1.1% quarter-over-quarter in 2025 Q1.
  • Shopware stores in Germany decreased -8% year-over-year in 2025 Q1.

Here is Shopware's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q4
288
2021 Q1
6,571
2021 Q2
16,752
2021 Q3
16,930
2021 Q4
16,911
2022 Q1
16,532
2022 Q2
16,946
2022 Q3
17,107
2022 Q4
25,205
2023 Q1
25,158
2023 Q2
25,911
2023 Q3
25,983
2023 Q4
25,220
2024 Q1
24,005
2024 Q2
23,028
2024 Q3
22,478
2024 Q4
21,385
2025 Q1
22,172
2025 Q2 (to date)
21,929
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,00026,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopware Stores In Germany

Here is the breakdown of industry verticals for Shopware stores in Germany.

  • 2.7% of Shopware stores in Germany sell Home & Garden products.
  • 1.6% of Shopware stores in Germany sell Apparel products.
  • 1.4% of Shopware stores in Germany sell Food & Drink products.

Social Media Usage On Shopware Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 27.3% of Shopware stores in Germany.
  • Instagram is used by 26.8% of Shopware stores in Germany.
  • YouTube is used by 11.6% of Shopware stores in Germany.
Type
Stores
Facebook
5,981
Instagram
5,880
YouTube
2,550
LinkedIn
1,147
Pinterest
976
Twitter
877
Tiktok
358
WhatsApp
270

Contact Information On Shopware Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Shopware stores in Germany provide a phone number on their website
  • 60% of Shopware stores in Germany have an email on their website
Type
Stores
Phone
16,490
Email
13,190

Provinces With The Most Shopware Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopware stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 360 Shopware stores in Germany are based in North Rhine-Westphalia.
  • 282 Shopware stores in Germany are based in Bavaria.
  • 238 Shopware stores in Germany are based in Baden-Württemberg.

Cities With The Most Shopware Stores in Germany

Here is the city distribution of Shopware stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 20,109 Shopware stores in Germany are based in Unknown.
  • 112 Shopware stores in Germany are based in Berlin.
  • 89 Shopware stores in Germany are based in Hamburg.
City
Stores
20,109
112
89
62
27
21
18
17
11

Number of Employees for Shopware stores in Germany

  • 96.2% of Shopware stores in Germany have Unknown employees.
  • 2.1% of Shopware stores in Germany have 1 - 9 employees.
  • 0.7% of Shopware stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopware stores in Germany by the number of employees.

Employees
Stores
Unknown
21,103
1 - 9
457
10 - 24
143
25 - 49
96
50 - 99
60
100 - 249
44
250 - 999
15
1000 - 4999
8
5000+
3
Unknown1 - 9

Top Shipping Carriers For Shopware Stores In Germany

  • 6.1% of Shopware stores in Germany ship by UPS.
  • 3.8% of Shopware stores in Germany ship by DHL.
  • 0.6% of Shopware stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopware stores in Germany.

Shipping Carrier
Stores
UPS
1,348
DHL
833
Fedex
141
DPD
102
GLS Parcel
62
USPS
34
PostNord
8
Correos
4
China Post
3
Canada Post
3

Top-level Domain Distribution For Shopware Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopware stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 90.0% of Shopware stores in Germany have a .de domain.
  • 6.2% of Shopware stores in Germany have a .com domain.
  • 1.1% of Shopware stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopware stores in Germany.

Top-level Domain
Stores
.de
19,741
.com
1,355
.shop
247
.eu
192
.net
96
.store
34
.org
26
.info
25
.online
16
.berlin
13
.de.com

Top Shopware Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
YT Industries
6,988
2020/08/14
Wallpaper from the 70s
11,146
2016/12/30
Merchant ⚔
12,155
2021/01/08
discount.de
15,615
2016/12/30
mauser.com
16,938
2017/10/27

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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